The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Latest Episode
Previous Episodes
- #797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction
- #796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap
- #795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer's journey
- #794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
- #793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
- #792: Replay: Increasing speed to insights with Sid Banerjee, Medallia
- #791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
- #790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
- #789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
- #788: Year-end review with Greg Kihlström, The Agile Brand
- #787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
- #786: Thrad CEO Andrea Tortella on advertising in your conversational AI
- #785: Avaya CTO David Funck on building persistent memory of the customer with AI
- #784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
- #783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
- #782: Salesforce Marketing Cloud CMO Bobby Jania on the end of "Do Not Reply" marketing
- #781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations
- #780: Third-party partner experience and security with Haider Iqbal, Thales
- #779: Denodo CMO Ravi Shankar on why good data is critical to AI success
- #778: Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
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