The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Latest Episode

#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare (03.10.2025)

Previous Episodes

  • Introducing The Jordan Harbinger Show 03.10.2025
  • #744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management 02.10.2025
  • #743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce 01.10.2025
  • #742: Making frictionless payments a reality with Peter Galvin, NMI 29.09.2025
  • #741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency 26.09.2025
  • #740: Navigating Build vs. Buy with Luv Kapur, Bit 25.09.2025
  • #739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact 24.09.2025
  • #738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium 22.09.2025
  • #737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate 19.09.2025
  • #736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience 18.09.2025
  • #735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou 17.09.2025
  • #734: Focusing on the marketing that matters with Tara Corey, Optimizely 15.09.2025
  • #733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely 12.09.2025
  • #732: Using AI to see video content with Meenal Nalwaya, Reka 11.09.2025
  • #731: Automation and innovation with Karthik Ramakrishnan, Tapestry 10.09.2025
  • #730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial 08.09.2025
  • #729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data 05.09.2025
  • #728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions 04.09.2025
  • #727: Growing sales in uncertain times with Chris Cubba, Snipp 03.09.2025
  • #726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone 01.09.2025

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