The Best Idea Yet
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.
How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
Latest Episode
Previous Episodes
- 🍜 Instant Ramen: The Incredible, True Story of “Mr. Noodle” | 44 12.08.2025
- 🥃 Hennessy: From King George to Kendrick | 43 05.08.2025
- 🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42 29.07.2025
- Business Wars Presents: The AOL-Time Warner Disaster 28.07.2025
- 🐲 Pokémon: The Little Monsters that Played Their Cards Right | 41 22.07.2025
- ⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40 15.07.2025
- 🥏Frisbee: A Pie in the Sky Idea (literally) | 39 08.07.2025
- 🎭 Hamilton: From Founding Father To Broadway Star | 38 01.07.2025
- 🥤Dr Pepper: The Mystery & Magic of America’s #2 Soda | 37 24.06.2025
- 🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36 17.06.2025
- 🧸 Beanie Babies: The Cutest Boom, Bubble & Bust | 35 10.06.2025
- 🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34 03.06.2025
- 🍅 Heinz Ketchup: The King of Condiments | 33 27.05.2025
- 💧 LaCroix: The Cinderella of Seltzers | 32 20.05.2025
- 🌎 Google Maps: The *Actual* ‘Everything App’ | 31 13.05.2025
- 🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral | 30 06.05.2025
- 🥤Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed | 29 29.04.2025
- 🐢Teenage Mutant Ninja Turtles: The “Dumbest” Best Idea Yet | 28 22.04.2025
- 🔫Super Soaker: Invented by a Rocket Scientist (Literally) | 27 15.04.2025
- 🐣 Peeps: A Backroom Marshmallow Mystery | 26 08.04.2025
