Food Biz Wiz
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf through solo episodes, curated guest experts across the food industry, and live consulting calls with her Retail Ready™ students.
Episodes
New to the Food Biz Wiz Podcast? Start here!
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to hear tons of honest, industry insider information, tough love, and advice for building
250. Welcome To The Food Biz Wiz Podcast Library!
Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.
As it’s our last episode, this episode is a bit different. It’s a short welcome episode for those just discovering the Food Biz Wiz Podcast Library for the first time. You&rsqu
249. Our BIG News: Why We’re Stopping the Food Biz Wiz Podcast
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Wizes, we have some BIG news that we’ve been sitting on: episode 250 will be the last new episode of the Food Biz Wiz
248. Behind the Scenes of Retail Ready® + YOUR Invite to Join!
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Retail Ready is OPEN FOR ENROLLMENT!
Wizes – yes, we’re talking to you! – if you listen to this pod
247. The Story Behind Alli’s Buyer Perspective
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Even though Alli hosts guests on the Food Biz Wiz podcast frequently, she is rarely the one being interviewed. This episode
246. Alli's Important Rules of Retail
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We have recently shared some of the mistakes that we see founders make in retail…now what about good starting points
245. Should I Sell My Products in a Franchise?
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The opportunity to sell our products in a franchise seems like a no-brainer. Right? Well, there is usually more to consider
244. 3 Food Founder Mistakes You Might Be Making
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We know. When someone tells you what not to do, it’s easy to tune them out. Maybe they aren’t in your position
243. How to Avoid the Most Common Food Biz Finance Pitfalls
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Online, on TV, and from your next door neighbor, you’ll hear tons of financial advice for your business. “Avoid
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
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We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls aroun
241. How to Keep Your Cool and Adjust When SKUs Underperform
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Hearing "your SKU is underperforming" from a retailer can easily put brands into a panic. It's natural. We don't want to be
240. What Buyers Really Want from You at Trade Shows
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The Portland Good Food Mercantile is coming up soon and we know that tons of tasty food brands will be attending. As you pr
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
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Have you heard these myths about creating memorable brand names? Myth 1: All the good names are taken. Myth 2: It's too lat
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
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We are back this week with part II of last week’s episode 237 with Kai Nortey! In this episode 238 of the Food Biz Wi
237. Kai's Transparent Take on Building Your Biz Conscientiously
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The CPG industry remains OPAQUE in many ways. It can feel hard to enter it prepared. That's why we're thrilled to have Kai
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
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We are thrilled to continue celebrating female founders' businesses and their CPG wisdom during this Women’s H
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
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Busy caregivers, busy founders, busy people have at least ONE thing in common. They all deserve healthy AND delicious snack
234. This 30 Under 30 CEO's 3 Words for Moving Forward
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Today's guest on the Food Biz Wiz podcast is Skyler Mapes, the Cofounder and CEO of EXAU, a high-quality Italian olive oil
233. An Introvert's Guide to Expo West & Other Industry Events
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Most people don't believe me when I say this, but here’s a secret of mine: I am actually an introvert. I often dread
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
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In business, we often feel that we might have to compromise on our values to see our brands grow. But on the Food Bi
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
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We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The tru
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
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As we enter February and celebrate Black History Month with our Food Biz Wiz community, we are excited to revisit th
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
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We are back with our first “Is It Worth It, Charlie?” episode of 2024, with Karen Hetz. Karen is the Chi
228. 3 Pitch Lessons from 30 Years of CPG Experience
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Welcome to our first episode of season 20 of the Food Biz Wiz Podcast, wizes! As promised, we are kicking off this s
227. My controversial business belief that will change YOUR 2024
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In this brief first Food Biz Wiz episode of 2024, I want to share the game-changing business belief that I tried on over th
226. Our 2024 CPG Forecast: The Good, The Bad, and The Surprising
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Joe Tarnowski, the VP of Content & Global Media at ECRM, joins me today on the Food Biz Wiz podcast to join forces in s
225. Thriving, Not Just Surviving: Prioritizing Rest as Entrepreneurs
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
I've got to say, wizes: I'm a little bit nervous to share this episode. While we typically focus on directly CPG-related to
224. Confidence in Going Slow: How Anjali Grew Anjali's Cup By Emphasizing Her Values
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In the CPG industry, we often feel the pressure to “grow, grow, grow” in order to reach success. We have
223. Setting YOUR 2024 Goals Thoughtfully by Answering “Why”
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As we approach the new year, goal-setting advice is par for the course. The thing is, everyone’s course might look di
222. Giving YOU My Thanks + An Invitation to Our FREE Not Another Goal Workshop
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We have a brief episode this week due to the Thanksgiving holiday in the United States, but we still wanted to take
221. Fourth Quarter FAQs: Gifts, Margins, Minimum Advertised Price (MAPs), & Keys to 2024 Success
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In this week's episode of the Food Biz Wiz podcast, I'm answering the fourth quarter questions from YOU that have come up i
220. [Is It Worth It, Charlie?] How Many SKUs Should I Launch?
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One of the most common questions we hear emerging brands ask is: how many SKUs should I launch into stores with? And
219. 3 Simple Steps to Engaging Instagram Stories
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Instagram stories receive over 400 million views per day. Over a third of those views are for business accounts. As you dou
218. Fourth Quarter Focus (4/4): 3 Places to Focus Behind-the-Scenes Before Q4 Ends
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If you've been listening into this fourth quarter focus mini-series, then you'll know that for most brands, Q4 is no
217. Fourth Quarter Focus (3/4): How You Can Build Trust to Max Your Holiday Sales
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The holiday season is almost upon us. Whether you're pitching your product or not -- and check out my last episode if you'r
216. Fourth Quarter Focus (2/4): How to Pitch (or not Pitch!) Successfully in Q4
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Now that we're IN Q4, time is ticking. Are you thinking about pitching your product before the year ends? If so, I want you
215. Fourth Quarter Focus (1/4): What's The Deal With Wholesale Buyers This Season?
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There's so much buzz around the 4th season and what it means for the retail and CPG world. How do we separate fact from fic
214. How Faire Can Help Your Brand Reach MORE Retailers & Receive MORE Orders
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I WISH that Faire existed back when I was a buyer. If you're not familiar with Faire, Faire is an online B2B marketp
213. Increase your D2C Sales by 10% in 1 Hour
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Q4 is nearly upon us. Before your holiday D2C sales start ramping up, there's one, one hour task that can increase your hol
212. From Pitch to Partnership: The 5 P's of a Successful Wholesale Pitch
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A successful wholesale pitch depends on multiple factors. But one thing is certain: without these 5 P's, you are all
211. Navigating CPG in 2023: How You Can Level Up with Wholesale Week & Project Potluck
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Kathleen Casanova, the Executive Director of Project Potluck, joins us on this week's episode of the Food Biz Wiz Podcast.
210. Trade Show FOMO: How you can be strategic about exhibiting, attending, and not attending
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This week on the Food Biz Wiz Podcast, Charlie checks back in with Patricia Beets, the co-founder of Dell Cove Spice
209. The Top 5 Sales Pitfalls that Food Founders Make When Trying to Grow Sales
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A packaging designer friend and I were chatting recently at an industry event about our CPG experiences. Within 10 minutes,
208. What buyers wish you knew about dropping off samples
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You want to land on more shelves. So, you stop by your retail target and leave samples...but you might be doing more harm t
207. [Original Recipe] How To Negotiate In Wholesale (Even With Brokers & Distributors!)
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Many CPG founders have been in this situation. A potential retail partner or a distributor or co-packer is asking you for s
206. [Is It Worth It, Charlie?] Where They're at Now: Co-Packing with Kathrin Henon
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If you're wondering how other brands' journeys with co-packers or co-manufacturers are going, then this is the episo
205. Boost Your Brand: Talking with Sarah Davidson on the Power of ECRM Sessions in Building Buyer Relationships
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The COVID-19 pandemic forever changed how the CPG industry does business. Where we used to do primarily in-person events an
204. Why is eComm so hard?
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Each week, I receive questions in my DMs around how brands can improve their D2C sales from their websites. I’
203. [Original Recipe] How to Execute A Price Increase
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Every brand is feeling the pinch of increased costs for shipping, packaging, ingredients, and more. If you're thinking abou
202. [Is It Worth It, Charlie?] Is Distribution Worth it?
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You've poured your heart and soul into your brand and now you're in the classic "chicken and egg" CPG challenge: “I n
201. Wearing Multiple Hats: How Regina Trillo Balances Life and Her Self-Funded Startup
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Are you a founder balancing multiple hats and self-funding your biz? Then this is the episode for you! Regina Trillo, forme
200. Celebrating 200 Episodes with our Secret Sauce For Success
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Wizes, we are THRILLED to celebrate 200 episodes of the Food Biz Wiz podcast! In this episode, we are taking a momen
199. [Is It Worth It, Charlie?] Should I create a RTD version of my product?
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Join Charlie Berkinshaw on the Food Biz Wiz podcast as he sits down with Giulietta Octavio, the founder and CEO of Ceybon,
198. [Original Recipe] The Good Food Awards: How & Why You Should Apply
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You’re a food crafter making tasty, high quality products in an industry with many challenges. Ever wonder if there&r
197. Unlocking the Secrets to Scaling with Co-Packers: The 6-Step Guide with Ashley Sutterfield
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Are you an emerging food entrepreneur feeling some growing pains, wondering how you’ll grow your production? A
196. [Original Recipe] Stop Making This Wholesale Pitch Mistake (And What To Do Instead)!
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Don't let this mistake ruin your chances with wholesale buyers. Discover the common pitching mistake food founders make AND
195. Should You Offer Guaranteed Sales? The How, What, and Why of This Sales Tactic.
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Have you heard these common myths about guaranteed sales and consignment sales? Myth #1: Guaranteed sales are always better
194. [Is It Worth It, Charlie?] How to know what to focus on next? Balancing family and running your CPG brand
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Are you an overwhelmed solopreneur, trying to balance family and business commitments while being told to just manage your
193. Building a Retail-First, National, Values-Aligned Brand with Ibraheem Basir of A Dozen Cousins
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Ibraheem Basir, the founder and CEO of A Dozen Cousins, joins us for episode 193 of the Food Biz Wiz Podcast! If you
192. [Original Recipe] Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing
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Wizes, we hear questions like these all the time: “How should I describe my product?” or “Is it better if
191. Markup vs. Margin: The Importance Of Knowing The Difference
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You’re sitting in a meeting or on a phone call with a buyer and they throw out a percentage. Are they referrin
190. [Is It Worth It, Charlie?] Should I expand my product line or stick with what I know?
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Today’s episode 190 of the Food Biz Wiz Podcast visits an age-old CPG question: should I add new products to my produ
189. What Buyers Want From You At A Trade Show: An Interview with Joyce Attar of World Foods PDX
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Are you heading to the Good Food Awards and Mercantile in Portland this coming April? In this week’s episode 1
188. What Does It Mean To Be Retail Ready?
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We’ve said this phrase 100s of times here on the Food Biz Wiz podcast. It’s literally the name of our signature
187. [Original Recipe] Are You A High Maintenance Vendor?
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Food founders, I know. As soon as you hear the words “high maintenance”, the anxiety-inducing music star
186. [Is It Worth It, Charlie?] How do you know when it's time to pivot?
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As entrepreneurs, it’s par for the course for us to navigate and decide between many business choices. In this episod
185. Quarterly Planning For Busy Food Founders
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Founders, managers, and CPG operators alike – we’re just about one month away from Q2. In this episode,
184. Approaching Co-Branded Collabs & Balancing your Social Mission with your Biz Strategy with Ground Up PDX
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Knowing just how to approach celebrities or influencers for brand collaborations is hard. That’s why we’re so e
183. [Original Recipe] Last Minute Trade Show Planning: Prepping for Fancy Food, Expo West, and the GF Mercantile!
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Food founders, Expo West 2023 is just around the corner. If you’re going, then you’re in luck! We’
182. The Power of Setting Expectations with Sadie Scheffer of Bread Srsly
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We’re thrilled to share episode 182 of the Food Biz Wiz podcast with Sadie Scheffer of Bread SRSLY. Sadie is the CEO
181. How To Have Dedicated CEO Time (And What To Do During It!)
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Ok, you’ve heard me talk about working ON your business, but what does working ON your business actually mean?
180. [Is it Worth it Charlie?] How to Balance Customer Experience with Ops Efficiency
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Does your brand offer multiple SKUs? If so, then you’re probably familiar with this dilemma: “how the heck do I
179. [Original Recipe] Working With Influencers: How To Execute A Successful Influencer Marketing Campaign For Your Food Or Beverage Brand with Wonderkind Co.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Food founders, have you been considering an influencer marketing campaign? Today’s episode 179 of the Food Biz
178. What Do You REALLY Want In 2023? Borrow My New Way Of Defining Success.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Today’s episode 178 kicks off SEASON 16 of the Food Biz Wiz Podcast!
Food founders, do you…
Want to feel more
177. [Original Recipe] How to Make & Track Progress On Your Goals [2022 Goal Setting Mini-Series Episode 5/5]
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Today’s episode 177 is our final episode of five in our Goal Setting Mini-series. Alli shares her process for
176. [Original Recipe] How To Overcome Overwhelm & Business Setbacks [2022 Goal Setting Mini-Series Episode 4/5]
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
So you know your “why’s” and now you have a plan with tactics. But what happens when the doubt sets in? O
175. [Original Recipe] Tactics for Hitting Your Goals [2022 Goal Setting Mini-Series Episode 3/5]
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Oftentimes when we set goals, we don’t give ourselves a roadmap to get where we need to go. This episode 175 b
174. [Original Recipe] Reverse Engineer Your Goals [2022 Goal Setting Mini-Series Episode 2/5]
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Episode 173 brings part 2 of our 5 part mini-series on Goal Setting from last year! Alli shares her process of reverse engi
173. [Original Recipe] Introducing our Goal Setting Mini Series: Why Set Goals? [Episode 1/5]
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
This week we are sharing our first episode from our five part Goal Setting Mini Series from last year. In these fina
172. Behind The Scenes with Charlie: His CPG Producer Insights
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
As promised, we are turning the tables again by interviewing Charlie this week! Charlie shares his producer perspective wit
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