Social Media Marketing Happy Hour Podcast
The Social Media Marketing Happy Hour Podcast, hosted by Dawn Marrs and Traci Reuter, is designed for entrepreneurs, solopreneurs, small business owners, and marketing leaders. It focuses on leveraging organic social media marketing, sales funnels, Facebook advertising, and Instagram ads to grow email lists, generate leads and sales, and improve marketing effectiveness. Each episode provides success tips and nuggets to help listeners succeed in their entrepreneurial journey.
Episodes
S3E001 - Love Never Dies
Episode 23: Happy Hour Holiday Edition
Episode 22: Excellent Customer Experiences: The pathway to increased revenue
Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front
Episode 21: Don't Compare Your Insides To Others Outsides
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged Where to Find Us Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get
Episode 20 Holistic Marketing vs Silo Marketing
It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being business owners that look at the business holistica
Episode 19: Life Happens: Having Systems in Place For Your Business
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do Where to Find Us: Dawn's Instagram Traci'
Episode 18 - A Beginners Guide to FB Ads
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards Get the FB Pixel on all of your sites When outsourcing Where to Find Us: The Happy Hour Hangouts R
Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share
Episode 16 - Focusing on Visuals in Your Marketing
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visual nowadays Inv
Episode 15 - Features, Advantages, Benefit
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don't only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process Wh
Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertising Ad approval can be hard Have an offering outside of the restricted content Do the actual selling in email marketing If you don't have other products, have yo
Episode 13 - Are You Getting Advice From the Right People?
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path Where to Find Us: The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Cli
Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits
If you don't have a sales funnel, you are hurting your profits. We talked about: All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach. Congruency Is A Marketing Principle. Businesses That Need Sales Funnels. Share Your Expertise on a Deeper Level. What Do You Do At No Pitch Events? If You're Selling On Amazon? If You Have an E-Commerce Funnel? Where
Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outsource but not as early as we should have to av
Episode 10 - How to Shorten Your Sales Cycle
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. We talked about: Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads Cre
Episode 9 - Scaling Up
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. We talked about: Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode and tag us on social media! Le
Episode 8 - Getting Personal
Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience. We talked about: Human-to-Human Marketing. Speaking Personally versus Corporately. Getting Personal in Ads. Asking For Replies in Email Marketing. Automation Does Not Mean Impersonal. Personal Touch for High Ticket Offers. Where to Find Us: Download Traci's 3 Pillar Chec
Episode 7 - Authenticity in Marketing
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. We talked about: Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Import
Episode 6 - List Building & Email Marketing
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. We talked about: Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction Kno
Episode 5 - Navigating the Customer Journey
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find Us: Download Traci's 3 Pillar Check
Episode 4 - Creating a Killer Offer
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! We talked about: Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Risk Reversal and Guarante
Episode 3 - Going Deep on Your Perfect Potential Client
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and repel the wrong people. Where to Find
Episode 2 - Creating a content strategy that converts!
Content is important no matter what industry you're in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you're doing, creating content is what positions you as an expert in your space. We talked about: The Importance of Being Congruent How to Create a Congruent Content Strategy Content S
Episode 1 - It's not an April Fools Joke...We're Back!
Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening: For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season: We sat down and brainstormed what do we each do that
370: Email Marketing & Mistakes You Want To Avoid
Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out o
369: Creating A Content Marketing Strategy Part 2
In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, author, small business owner, marketing director, or more, you won't want to miss this valuable continuation. Oh, and the ladies have a little extra fun this week that mi
368: Creating A Content Marketing Strategy Part 1
In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'll definitely want to take notes! Also, Happy H
367: Content Marketing- Always Leading To The Next Step
A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are: consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps
366: Why You Need Your Own Website
Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that havi
365: 4 Components of a Solid Social Strategy
Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy. Grab a pen & paper and be ready to take
364: Hitting the Sweet Spot in Your Marketing
There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marketing this year, then you definitely don't want t
363: Providing More Value than You Take
Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effectively, you have to give more value than you ask for in return. Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience. If you've
362 : Customizing Your Marketing
In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. There are many effective ways to grow your email marketing list, and no one way is the right way. You as an entrepreneur have to customize your offer based upon your uniqu
361: Why A Cookie Cutter Approach Doesn't Work
It's human nature to want to take the easy road. If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing. At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few
360: Snapchat, Automation & Traffic Audits
There's so much going on in marketing these days and it's no different with the girls at Happy Hour! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits. Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter. Dawn is holding a powerful webinar to help you discover how marketing auto
359: Hitting the Mark with Your Irresistable Offer
In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark. If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it! Episode resources: To apply for a fre
358: Creating an Irresistable Offer
If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make your
357: 3 List Building Strategies for 2016
Do you have a list building strategy for your business? If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & ema
356: Minimum Viable Setup - What Do You Need
If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company. Episode resources: If you feel stuck, or want another set of professio
355: Creating Effective Marketing
In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy. You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot. There are a few simple things you can to that will get you much closer to creating a marketing
354: Using Resources To Market More and Market More Effectively
As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing. Just because you can do something, doesn't mean you should!
353: Dana Malstaff
We're always looking for ways to help our audience be more productive, get more results and enjoy your life. On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro. Dana has an AMAZING free training that you will want to run, not walk and download.
352: The Downside To Entrepreneurship & The Future Of Happy Hour
Been wondering where the Happy Hour Crew has been? In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls! We also discuss a blog post that went viral called The Mental Cost of owning a business. Read the blog here: http://allynlewis.com/the-mental-cost-of-own
351: Setting Targets For A New Year Part 2 2015 Best of Show
Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come. This aired on January 2, 2015 and it is perfect to help you kick off 2016! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook co
350: Dialing in Your Dreams 2015 Best of Show
Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level! Get ready for 2016! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers
349: Why Are You On Social Media Anyway? - 2015 Best of Show
Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!
348: Mindset, Strategy & Tactics - 2015 Best of Show
Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers ar
347: Happy Hour History Making: Live on Blab.im & Our First Guest
This episode of the Social Media Marketing Happy Hour is making history! Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest. In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com. Episode resources: http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️
346: Why You Need A Sales Funnel
You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit. Episode resources: http://HappyHourHangouts.com/click
345: Get Geeky With Process Maps
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek. If you want to grow your business to the level that you don't have to be in it each and every day, then you will not want to miss this episode. Episode resources: http://HappyHourHangouts.com/coaching http://HappyHourHangouts.com/geru ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook communit
344: Talking To Your "Who"
One of the secrets to success in marketing is knowing "who" you are talking to. So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship. So how the heck do you do that? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci
343: Marketing Mindsets
The mindset that you bring to your marketing efforts is crucial. If you have the wrong attitude or expectation when marketing, it could dramatically impact your results negatively. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss some key mindsets around advertising, creating sales funnels, email marketing and more. If you're ready to take your marketing to the
342: Nuturing Your Leads
So you're running traffic, you're starting to get leads, and you have a couple of emails written in your autoresponder. What do you do after that? How do you continue to build the relationship with your leads so they actually move closer to making a buying decision? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a strategy to continue to nurture those leads s
341: Targeting The Right People
Have you ever tried to persuade someone to do business with you that just "didn't get it" or they weren't ready for your solution? It can be an extremely frustrating experience. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss how targeting the right people can not only help your business grow faster, but how it can be a lot more fun. Episode resources: htt
340: Facebook Lead Ads
Facebook continues to be an incredible source of traffic for businesses that have a paid advertising strategy. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a new Facebook advertising option, Facebook Lead Ads, that could just be a game changer for your business. Episode resources: http://HappyHourHangouts.com/tw To apply for a coaching consultation go to
339: Creating Content Worthy of Traffic
In the last episode of the Social Media Marketing Happy Hour we talked about where you send traffic, but in this episode, Dawn & Traci share how you can create the kind of content that is worthy to send traffic to. You don't want to send traffic to any random spot. Where you send it matters, and this episode will help you determine how to do that. Episode resources: http://HappyHourHangout
338: Where Do You Send Traffic?
Traffic, traffic, traffic.....everybody wants it, but what do you do with it? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the different types of content you would want to send traffic to. If you've spent money on paid traffic and have gotten no results, then you'll want to take notes on this show. Episode resources: http://HappyHourHangouts.com/tw ⭐️⭐️⭐️
337: Rome Wasn't Built In A Day
When you first start (or even if you started a long time ago) marketing online and with social media, it can be tempting to think that marketing doesn't work when you don't get instant results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how the daily activities you do for you business are building foundations for success long after you do them. Not only that,
336: Twitter is a Traffic Beast
Twitter continues to be the #1 source of free traffic for The Social Media Marketing Happy Hour, and even after a summer of ups and downs, leads continued to come in each and every day because of the nature of Twitter and the way we've implemented Twitter marketing strategies. In this episode, Dawn & Traci share how Twitter continues to be a wicked awesome content distribution strategy and how yo
335: Knowing What's Working Now
What works in social media marketing changes on a regular basis. There are some fundamentals and strategies that never change but your approach and focus can often change. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the value of understanding what's working in your business and what's not, and how being willing to make the necessary changes to support your succ
334: Finding Topics To Blog About When You're Stuck
You've heard of writers block, right? Many people who set out to blog often get stuck with coming up with ideas of what to blog about and what type of content would be of value to their audience. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some strategies, techniques and tips to help you never run out of ideas for your blog. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joi
333: Blogging - What If You Don't Like Writing?
Blogging regularly and producing valuable content is an extremely powerful marketing strategy. But what if you don't like to write or aren't good at it? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some strategy to help even the worst writer smash any excuses about producing a great blog. Episode Resources: http://HappyHourHangouts.com/innercircle ⭐️⭐️⭐️⭐️⭐
332: Growing Your "Invisible List" With Great Content
If you've listened to the Social Media Marketing Happy Hour Podcast for any length of time, you know the importance we place on building an email list of subscribers. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can build an invaluable "invisible list" with great content on your blog. This strategy will help you transform cold traffic, into nice warm traf
331: Blogging & Social Media
Do you have your own blog? Is blogging part of your social media strategy? In this episode of the Social Media Marketing Happy Hour, Dawn and Traci share how blogging and creating valuable content can be a significant part of getting great results with your social media marketing. This one strategy alone can completely change your marketing results. Episode Resources: Join the Happy Hour I
330: #AskHappyHour - Balancing Promotional Vs. Value Content
When it comes to social media, you can't be constantly pushing your links and trying to sell all the time. People will tune you out. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share specifically how to balance sharing valuable content and promotional content on Twitter. Twitter isn't like most social media platforms so you don't want to approach it like you would
329: #AskHappyHour - Connecting With Your Avatar in Person
Leveraging social media and the internet is a great way to reach your exact perfect prospect, or as we refer to it, your avatar. But what about in person? How do you connect with your avatar more personally? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some tips on how to take the conversation to Skype, Google Hangout or even when you have the chance to meet y
328: #AskHappyHour - Copywriting Tips
A group of The Social Media Marketing Happy Hour Podcast listeners recently hopped on a Periscope with Traci to ask questions they want to have answered on the Podcast. In this episode, Dawn & Traci answer one of those questions. If you've struggled with copywriting for landing pages, sales letters, emails or even just Tweets, then this is the show for you! Dawn & Traci share some tips as wel
327: #AskHappyHour - What Are The Best Tools For Content Managment
Using the right tools to manage your social media accounts can make a huge difference in running your business or having your business run you! In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about their opinion on the best tools to use for content management. If you would like to have the girls answer your social media question on an upco
326: Building Relationships Online
Traci was recently asked if it was possible to build meaningful relationships online and that is the inspiration for today's Social Media Marketing Happy Hour. If you aren't sure if you can truly build strong relationships online then you won't want to miss what Dawn & Traci have to share on todays episode. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Mar
325: #AskHappyHour: Capitalizing on Increased Twitter Traffic
Twitter is our favorite source of free traffic and leads and for many people, they have no idea how to make Twitter work for them. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listener's question who is starting to get more traffic from Twitter but isn't quite sure how to respond to it all. Episode resources: http://HappyHourHangouts.com/twitterhacks To ask
324: Chasing Your Avatar, Not Hot Social Media Platforms
Social Media is an amazing way to grow your business. So many people, so many places. Where do you focus? What about the hottest new social media channel? Do you add it to your focus, or do you ditch one of your current channels?
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you what really matters when it comes to marketing on social media, and that alone
Episode 323: When Are The Best Times To Post in Social Media
If you're using social media to grow your business, then you want to make the most of your efforts and be sure to post when people are likely to see what you post, right? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share with you when the best times to post are, as well as some important things to keep in mind when posting. Check out the amazing infographic that
Episode 322: Planning for Disaster
What would happen to your business if disaster strikes? Would your business grind to a halt? What would happen if you suddenly got so sick you couldn't show up to run your day to day business activities? Recently The Social Media Marketing Happy Hour had to answer these questions when Traci got really sick and was out of the game for more than 2 weeks. In this episode of the Social Media M
Episode 321: Is Blogging Dead?
With all the constant changes with digital marketing, has blogging gone off to the marketing graveyard? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss where blogging fits in to your overall marketing strategy and if you should considering blogging or drop blogging completely from your digital marketing plan. Episode resources: http://HappyHourHangouts.com/inn
320: Facebook Groups: Increased Engagement
A few episodes back, Dawn & Traci shared a strategy to get increased engagement in Social Media, specifically Facebook. In this episode of the Social Media Marketing Happy Hour Podcast, the girls share some insight on the results they've experienced since creating a Facebook Group for the Happy Hour Marketing #Gamechangers. If you've been thinking about starting a group for your followers,
Episode 319: Learn Marketing By Watching Marketers In Action
One of the best ways to learn marketing is to watch marketers. In this episode of the Social Media Marketing Happy Hour podcast, Dawn & Traci share how they have not only invested thousands of dollars and hours into their marketing education, but how they have used a simple, free tactic to pick up some ninja skills along the way! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet?
318: Best Way To Get Traffic From Social Media
Social Media is amazing and we at the Social Media Marketing Happy Hour LOVE it!! But the truth is, you don't own your social media or your social media followings.
So what the heck does that mean? That means you need to have a plan to get your followers to your email list or to your website!
In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the Number One way
317: Creating A Social Media Marketing Growth Strategy
Having a solid marketing strategy to promote your business is key, but do you have a strategy to actually grow your social media following? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share why you need to have a Social Media & digital media growth strategy to work with your marketing strategy to get better results in all that you do. Episode resources: http://Hap
316: Having a Strategy For Slow Seasons
Summertime, Christmas Holidays....they can both be extremely slow times for business. So what do you do? Do you just check out and buy into the fact that its "just a slow season" or can you do something to prosper while everyone is struggling? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how a little planning ahead & marketing strategy for slow seasons can make
315: #FOMO - Fear of Missing Out
Do you suffer from a bad case of #FOMO? Do you even know what that is? In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about #FOMO or the Fear of Missing Out and how that psychology is in play big time on the Periscope social media platform and how you can utilize the human nature to not want to experience #FOMO in your marketing! Discover how to create tensio
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