Home Podcasts Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson 894 Episodes Sep 14, 2026

Build Your Tribe is a top-ranked podcast for creators and entrepreneurs seeking practical social media and Instagram strategies. Hosted by social media expert Brock Johnson, it offers weekly step-by-step training on growing an audience, increasing sales, and building a profitable online business. Topics include content that converts, email list growth, digital product strategy, and creating new income streams on a limited budget.

Episodes

13 NEW Instagram Posts That Go VIRAL Every Time - 919
13 NEW Instagram Posts That Go VIRAL Every Time - 919 Sep 14, 2026 1393 In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's cal
I Post 163 Times Per Week...With No Help - 918
I Post 163 Times Per Week...With No Help - 918 Sep 10, 2026 1522 In today's episode, Brock Johnson  breaks down how I post 163 times per week across nine platforms without a full production team behind me. TMYP, TMYG. He shares the real context first: a business team, one content hire brought on in the last month, no designer used in nearly three years, and no kids. Instagram alone accounts for about 75 pieces of content per week, and he hasn’t missed a da
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917 Sep 7, 2026 2799 In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also c
How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916
How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916 Aug 31, 2026 2208 In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually b
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915 Aug 27, 2026 1449 In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, the
9 Instagram Post Ideas To Get 597K Views On Reels - 914
9 Instagram Post Ideas To Get 597K Views On Reels - 914 Aug 24, 2026 1201 In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follow
The Lazy Way to Grow on Instagram with Claude - 913
The Lazy Way to Grow on Instagram with Claude - 913 Aug 17, 2026 2064 In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI versi
8 Mistakes Destroying Your Instagram (without you even realizing it) - 912
8 Mistakes Destroying Your Instagram (without you even realizing it) - 912 Aug 13, 2026 1812 In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsist
25 Psychology Tricks for Viral Reels - 911
25 Psychology Tricks for Viral Reels - 911 Aug 10, 2026 1850 In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeig
7 Steps to Make Money with a Small Instagram - 910
7 Steps to Make Money with a Small Instagram - 910 Aug 3, 2026 2047 In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability — where a skill you already have overlaps with something people will actually pay for. He walks through how to build a list of every hobby, interest, passion, and skill you have, the
NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO - 909
NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO - 909 Jul 30, 2026 1240 In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking
New Instagram Stories Algorithm - How to DOUBLE Views - 908
New Instagram Stories Algorithm - How to DOUBLE Views - 908 Jul 27, 2026 1328 In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on. Brock walks through the new framework he’s

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