Home Podcasts Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson 894 Episodes Oct 12, 2026

Build Your Tribe is a top-ranked podcast for creators and entrepreneurs seeking practical social media and Instagram strategies. Hosted by social media expert Brock Johnson, it offers weekly step-by-step training on growing an audience, increasing sales, and building a profitable online business. Topics include content that converts, email list growth, digital product strategy, and creating new income streams on a limited budget.

Episodes

I Got 1 Million Followers on Instagram - Here's How - 925
I Got 1 Million Followers on Instagram - Here's How - 925 Oct 12, 2026 1455 In today’s episode, Brock Johnson is breaking down the plan he used to reach 1 million followers on Instagram. It starts with posting three kinds of content: shareworthy posts built with my SHARE checklist (Simple, strong Hook, Authentic, Relatable, Entertaining), posts with DM automation, and more carousels, since they beat Reels on engagement and far fewer people post them. Every week, the DM au
This NEW Trial Reels Hack Will Make You Go Viral on Instagram - 924
This NEW Trial Reels Hack Will Make You Go Viral on Instagram - 924 Oct 8, 2026 1009 In today's episode, Brock Johnson is breaking down a new Trial Reels hack I'm calling the Triple Double Method that's helping accounts go viral repeatedly off a single piece of content. The idea starts simple: post a Trial Reel, then post the normal Reel version, then post a mirrored Trial Reel with a few key changes, zooming in the video, speeding it up, re-editing the hook, changing the on-scree
NEW Instagram Algorithm: How To Go Viral And Get Followers - 923
NEW Instagram Algorithm: How To Go Viral And Get Followers - 923 Oct 5, 2026 1129 In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you'
He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week - 9
He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week - 9 Sep 28, 2026 2799 In today's episode, Brock Johnson sits down with Jamie Brindle to talk about how he completely flipped his content strategy, going from posting 12 Reels a day down to just 3 Reels a week, and still pulling in 50 million views. They get into why he made the switch, what convinced him that quality and testing would outperform sheer volume, and how his production process changed once he stopped grind
Ranking EVERY Instagram Growth Strategy -921
Ranking EVERY Instagram Growth Strategy -921 Sep 24, 2026 2409 In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approaches like trial Reels, trending audio, carousels, series content, repurposing long-form, B-roll, talking-head value Reels, yapping, and post & ghost, al
He spent $500K On His Personal Brand... So You Don't Have To - 920
He spent $500K On His Personal Brand... So You Don't Have To - 920 Sep 21, 2026 2853 In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the shift from a top-down to a bottom-up approach, and exactly where the money went, production, ad spend, ghostwriters, coaching, and team. Brock asks him
13 NEW Instagram Posts That Go VIRAL Every Time - 919
13 NEW Instagram Posts That Go VIRAL Every Time - 919 Sep 14, 2026 1393 In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's cal
I Post 163 Times Per Week...With No Help - 918
I Post 163 Times Per Week...With No Help - 918 Sep 10, 2026 1522 In today's episode, Brock Johnson  breaks down how I post 163 times per week across nine platforms without a full production team behind me. TMYP, TMYG. He shares the real context first: a business team, one content hire brought on in the last month, no designer used in nearly three years, and no kids. Instagram alone accounts for about 75 pieces of content per week, and he hasn’t missed a da
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917 Sep 7, 2026 2799 In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also c
How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916
How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916 Aug 31, 2026 2208 In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually b
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915 Aug 27, 2026 1449 In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, the
9 Instagram Post Ideas To Get 597K Views On Reels - 914
9 Instagram Post Ideas To Get 597K Views On Reels - 914 Aug 24, 2026 1201 In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follow

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