Good Company with Michael Kassan
Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”
Episodes
The Priceless Purchase: Nili Klenoff on Trust, Choice and Consumer Behavior
As media, commerce and technology converge, Nili Klenoff is helping shape one of the most consequential shifts in modern marketing. She joins Michael Kassan to explore commerce media, AI-powered decision-making, consumer trust, and the challenge of driving innovation at global scale, offering a rare look inside the systems increasingly influencing how people discover, choose and buy.See omnystudio
Mind the Rails: Bill Wise and Zvika Netter on Reclaiming Control and Transparency in Modern Advertising
Bill Wise and Zvika Netter have spent decades building the invisible machinery that powers modern advertising — and now, with Mediaocean and Innovid under one roof, they’re creating a rare alternative to the industry’s increasingly closed ecosystems. In this candid conversation, the two architects of modern ad tech unpack the collapse of the traditional marketing funnel, the AI r
Do the Hustle: Don Kurz on Resilience, Reinvention, and Trusting Your Gut
Don Kurz has lived enough lives for three careers - from championship lacrosse fields to Studio 54 dance floors to Wall Street trading desks to the boardrooms of modern advertising - and in this candid conversation with Michael Kassan, he reflects on the chaos, reinvention, and hard-earned instincts that shaped them all. With the release of his new book, Do the Hustle, Don opens up about resilienc
Between the Lyrics: Genius' Jackie Vignone on Music, Culture, and Connection
Music is no longer just something we listen to... it’s something we interpret, share, and use to make sense of the world around us. In this episode, Michael Kassan sits down with Jackie Vignone, CRO of Genius, to explore how the platform has evolved from a lyrics destination into a powerful meeting point for artists, fans, and brands. Together, they unpack what music reveals about culture, w
The Possible Effect: Christian Muche on the Currency of Time ... and Connection
Christian Muche has built his career on a contrarian instinct: when the world pulls back, he builds opportunities that bring people together. From co-founding DMEXCO during the 2008 financial crisis to launching POSSIBLE in the middle of COVID, Christian has consistently bet on one idea: real progress happens when the right people are in the same room. In this episode, he joins Michael Kassan to u
The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT
What if the most powerful growth strategy isn’t another ad, but a simple “thank you”? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.Se
Main Screen Energy: Serge Matta, President of Global Ad Sales, LG Ad Solutions on Turning Smart TVs into Command Centers
Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true
Neural Ties: Jeremy Fain and Dr. Aaron Andalman on Building Cognitiv and the Science of Predicting Consumer Behavior
Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and “agents” so marketers can push performan
En Route with Lynnwood Bibbens, Chairman & CEO, ReachTV
Lynnwood Bibbens isn’t chasing viewers; he’s owning the traveler. While most brands struggle to capture this high-intent audience, he built ReachTV around winning that moment. From “dreaming-only” sessions that reshaped the company to rewiring the travel ecosystem with live sports, precision data, and relentless service, he lays out his entrepreneur’s code: bet on wha
From Kabul to Cable: Tom Freston on Taking Risks, Defining Culture, and Doing Good
Tom Freston turned a bohemian streak, entrepreneurial hustle, and serious wanderlust into one of the most consequential runs in modern media. He co-founded MTV, busted through gatekeepers with an original DTC playbook, and built a creative-first house of brands that reshaped music, fashion, art, politics, and advertising. In this episode, the legendary architect of the MTV generation joins Michael
CES 2026 Insider Edition
Recorded at the 3CV Villa in the heart of CES 2026, this special episode curates standout insights from executives shaping how people watch, shop, pay, and belong. They unpack the biggest themes of CES, reflect on broader industry shifts, and share what they’re prioritizing as the year ahead takes shape. Along the way, they share practical insights for marketers navigating a world where medi
The Middle Child Advantage: SNAP's Ajit Mohan on Connection, Trust, and Scale
Ajit Mohan, Chief Business Officer at Snap, joins Michael Kassan to unpack how a “middle child” platform can outmaneuver giants by protecting sacred consumer spaces and betting on deeper connection over infinite scroll. From reimagining advertising inside messaging to challenging marketing leaders to confront inertia, Ajit shares a clear-eyed vision for building relevance, growth, and
The Alchemy of Story, Scale and Signal with Charlie Collier, President, Roku Media
Entertainment industry veteran Charlie Collier joins Michael Kassan to unpack how Roku is transforming fragmentation into advantage – emerging as the modern “lead-in to all television,” proving interoperability beats walled gardens, and turning the home screen into a vibrant cultural canvas in its own right. Along the way, they dive into leadership philosophies, creative risk-tak
The Experience Economy Advantage: Tim Armstrong on the Future of Real-World Connection
Michael sits down with Tim Armstrong - Google trailblazer, AOL reinventor, and Flowcode founder - to decode the next frontier of marketing: turning every real-world interaction into a high-impact, data-rich connection. It’s sharp, surprising, and packed with the kind of insights only a true transformation architect can deliver.See omnystudio.com/listener for privacy information.
Plot Twists & Power Moves: Barry Josephson on the Art and Business of Storytelling
From Enchanted to Bones to Kiss of the Spider Woman, Barry Josephson has mastered the art of turning imagination into impact. From overseeing a slate of Hollywood hits as President of Production at Columbia to producing culture-shaping stories at Josephson Entertainment, he joins Michael Kassan to unpack the alchemy of storytelling in a tech-driven world where creativity, courage, and curiosity co
Bot or Not: Protecting What's Human with Stu Solomon, CEO, HUMAN
From the Air Force to the frontlines of cybersecurity, HUMAN CEO Stu Solomon has built a career around one mission: protecting what’s human. In a world where AI bots increasingly outnumber people online, he joins Michael Kassan to explore how leaders can safeguard digital integrity, build trust, and lead with humanity in the next era of digital transformation.See omnystudio.com/listener for
Purple Reign: CEO Jim Lanzone on Yahoo’s Next Act
From Ask.com to Tinder to CBS Interactive, Jim Lanzone has spent his career redefining how we connect online. In this episode, he joins Michael to share how he’s reimagining a 30-year-old internet icon for a new era, leading Yahoo through a bold new chapter defined by innovation, trust, scale, and cultural impact.See omnystudio.com/listener for privacy information.
The Next Era of Brand-formance with Stephen Upstone, Founder + CEO, LoopMe
Stephen Upstone has spent two decades proving that AI isn’t just a tool, it’s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing’s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competiti
Reinventing Retail, Redefining Media with Lisa Valentino, President, Best Buy Ads
From Disney to Condé Nast, Lisa Valentino has helped shape some of the most iconic media businesses. And now, as President of Best Buy Ads, she’s turning a trusted retailer into a modern media powerhouse. In this episode, Lisa and Michael unpack how scale, data, and creativity are transforming retail media, why storytelling still matters in a metrics-obsessed world, and how AI, cultur
No Half Measures with Jordan Zimmerman, Founder & Chairman, Zimmerman Advertising
Buckle up as Jordan Zimmerman reveals how “brand-tailing,” hyperlocal precision, and AI-powered innovation fueled the rise of one of the world’s largest agencies. In this episode, Jordan proves that outcomes beat accolades and leaves listeners with actionable insights on grit, growth, and reinvention.See omnystudio.com/listener for privacy information.
From Vinyl to Visa with Frank Cooper
From music to media to fintech, Frank Cooper has built a career by seeing around corners, and now as CMO of Visa, he’s redefining what it means to build a global brand in a borderless, tech-driven world. In this episode, Frank shares how culture drives commerce, why AI must serve human creativity, and what it takes to lead through complexity with clarity.See omnystudio.com/listener for priva
Culture as a Growth Engine with Edgar Hernandez, Chief Strategy Officer, My Code
Edgar Hernandez is turning cultural intelligence into business growth and building the infrastructure to scale it. In this episode, he joins Michael to share how he’s redefining growth audience marketing, producing culture-shaping content, and helping brands lead with purpose, empathy, and long-term relevance in an increasingly diverse world.See omnystudio.com/listener for privacy informatio
From Complexity to Clarity with James Rooke, President, Comcast Advertising
James Rooke, President of Comcast Advertising, is leading a bold transformation of the TV ad marketplace, making premium video more accessible, more measurable, and far less complicated. In this episode, he unpacks how he's breaking down industry silos, simplifying access for marketers, and challenging Big Tech’s dominance with a powerful call for transparency, consistency, and next-gen inno
Owning the Game with Laura Correnti, Founder & CEO, Deep Blue Sports + Entertainment
Laura Correnti isn't waiting for permission; she’s building the new power structure in women’s sports from the ground up. In this episode, she joins Michael to unpack how she's turning under-leveraged markets into power plays, architecting culture-shifting brand deals, and proving that when you own the game, you don’t have to play by the old rules.See omnystudio.com/listener for
High Altitude Innovation with Alicia Tillman, CMO, Delta
Alicia Tillman, the force redefining modern travel, unpacks how she’s turning Delta into a global brand powerhouse, where heritage meets innovation and every moment is engineered for impact. From shaping culture at 30,000 feet to building a marketing engine that inspires loyalty and leads with purpose, this is a high-altitude blueprint for transformational leadership.See omnystudio.com/liste
Building Platforms with Purpose with Philip Thomas, Executive Chair, Informa Festivals
Philip Thomas has redefined what it means to bring an industry together, turning Cannes Lions, Money20/20, and more into global stages where bold ideas drive transformation and shape culture. In this episode, he joins Michael to unpack the power of live experiences, the art of reinvention, and why the future belongs to those who build platforms with purpose, not just presence.See omnystudio.com/li
The Future of Entertainment Marketing with David Croyé, Founder + CEO, JustWatch
Forget vanity metrics, David Croyé is rewriting the rules of entertainment marketing with a data-powered model built for results. From bootstrapping his business to outpacing agency giants, he unpacks how JustWatch is helping Hollywood get smarter, faster, and more accountable.See omnystudio.com/listener for privacy information.
The ROI of Bold Ideas with Ross Martin, President, Known
Ross Martin has built a career on challenging norms and delivering results—and today, he’s helping the world’s biggest brands do the same. As President and Co-founder of Known, he’s fusing creativity with science to reimagine how marketers connect with culture, cut through noise, and stop wasting money on outdated thinking. This episode unpacks how Ross is reshaping the mar
The Power of Niche with Anjali Sud, CEO, Tubi
Under her decisive leadership, she has transformed Tubi from a once-underdog platform into a record-breaking force, redefining the streaming landscape with its free, ad-supported model. From leveraging cutting-edge data-powered advertising, to launching fan-fueled initiatives like STUBIOS, to pioneering shoppable moments that merge the worlds of entertainment and commerce… she’s trans
Amplifying Human Creativity with Jeffrey Katzenberg, Founding Partner, WndrCo & Justin Wexler, Partner, WndrCo
At a time when AI is redefining how we create and measure content, these two are at the forefront, turning what many see as a disruptive threat into a powerful tool that amplifies human creativity. As trusted partners for marketers, they are now setting their sights on helping them prove the real-time value of brand storytelling and bridging the gap between art and analytics.See omnystudio.com/lis
Transcending the Game with Tim Ellis, CMO, NFL
Under Tim's leadership, the NFL has entered what many are calling a true renaissance. At a time when other leagues are fighting to retain viewers, the NFL is expanding its reach across the globe, deepening its connections with younger, more diverse fans, and forging powerful partnerships across fashion, music, gaming, and tech. This conversation will dive deep into how he’s humanizing the NF
Trailer: Disruptors and pioneers, Good Company is back
Good Company is back! Join host Michael Kassan, Founder & CEO of 3C Ventures, as he sits down with the pioneers and fearless disruptors that are redefining business, media, tech, and culture. In this new season, hear from NFL CMO Tim Ellis on how football goes beyond the game, Tubi CEO Anjali Sud on the power of niche storytelling, and Hollywood legend Jeffrey Katzenberg on AI's creative revol
Daniel Gilbert: “You can have whatever culture you want, but you have to decide what you want that to look like.”
Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture. See omnystudio.com/listener for privacy information.
Laura Jones: “There will always be a need, and in some ways, an increased importance of true human creativity.”
Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.See omnystudio.com/listener for pri
Patrick Harris: “It’s the time to start paying it forward and making sure we can be a lamp, a ladder, or a lifeboat to the talent in our industry.”
There isn’t anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap’s President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap’s most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI.See omnystudio.com/l
Steve Chung: “Korean content has become almost its own genre that transcends borders, languages, and ethnic backgrounds.”
K-content has taken the world by storm and continues to resonate with audiences worldwide. In this episode, we sit down with CJ ENM’s Chief Global Officer & CEO of America, Steve Chung, discussing the globalization of content and the impact of Netflix’s $2.5 billion investment into South Korean movies and television shows.See omnystudio.com/listener for privacy information.
Lucas Herscovici: “Whatever the consumer needs – for that pizza occasion, for that watching football occasion – we need to fulfill that for our consumers.”
Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging
Jessica Cordova Kramer & Stephanie Wittels Wachs: “We call it the saddest meet-cute that ever existed.”
Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels Wachs shared an immediate bond, a sense of hope, and a deep motivation to help “make life suck less” for others. From there, the idea of Lemonada Media was born. We sat down with the podcasting network’s CEO and Chief Creative Officer on their person
Eden Bridgeman Sklenar: “Our hurdle is the fact that we’re a 70-plus-year-old start-up.”
Revitalizing iconic legacy brands for the modern era isn’t a simple feat, but Eden Bridgeman Sklenar is up for the task. In this episode, we talk to the owner, chairwoman, and CEO of EBONY and JET to hear how she came to helm the storied publications and her plans for exploring media reinvention and inclusive marketing.See omnystudio.com/listener for privacy information.
Jessica Lessin: “I realized that readers were not being well-served by the present state of business coverage.”
Back in the days of Web2’s infancy, budding The Wall Street Journal reporter Jessica Lessin had a hunch about how a few Silicon Valley newcomers could turn the business landscape on its head – when others didn’t want to believe it. That instinct proved to be right and eventually inspired her to build the technology publication The Information, which nine and a half years in boasts a fiercely dedic
Suzy Deering: “I was at my best when I was challenged but not defeated. I could be transparent and vulnerable. That then led to empathy across the organization.”
According to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she’s learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also break down the art and science of building and maintaining customer relationships in a recessionary environment and why
Richard Curtis: “When it comes to charity, we’ve tried to get everybody to ask themselves – what’s my particular superpower?”
Today in the UK, it’s Red Nose Day – the beloved annual fundraising campaign to end child poverty – and we’re all smiles to be joined by its legendary organizer, Richard Curtis, the co-founder and vice chair of Comic Relief. Many will know him for his screenwriting and directing credits on some of the most memorable comedies of our time, like Four Weddings and a Funeral, Notting Hill, Bridget Jone
Jen Wong: “We often get lumped in with social media, but we’re actually not social media. We define ourselves as a community of communities.”
At a time when technology is often in the headlines for the grip it has on consumers, Jen Wong offers a sign of hope: technology can, in fact, be additive, not addictive. We chat with the COO of Reddit about the rules of engagement in the platform’s communities and why brands should be paying more attention to context. She also fills us in on her favorite subreddits.See omnystudio.com/listener for
Steven Majoros: “As marketers, you have to balance what people understand today, while moving them towards the potential for tomorrow.”
As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice: consumers don’t want EVs to be science projects. We talk to the CMO of Chevrolet about how the storied brand is getting closer to a zero-emissions future and how it’s building on decades of consumer trust and brand love to offer a broad line-up of vehicles t
Howard Draft: “If you can change a behavior, you can drive a brand into the stratosphere.”
If there’s anyone who deeply understood the power of bringing together brand and performance marketing well before its time, it’s Howard Draft. We talk to the visionary entrepreneur about building DraftFCB (today known as the powerhouse global advertising agency FCB), lessons he’s learned from the highs and lows of running a company, and how he’s betting on democratizing access to experiences usin
Linda Ong and Sarah Unger: “There’re all kinds of indexes that marketers and organizations use to gauge their relevance with customers—and culture is the ultimate litmus test.”
Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it come
Spencer Rascoff: “It's important to have a couple things that you believe to be true guide your investment thesis. It's even better if that differs from what other people believe.”
As the co-founder of Hotwire and Zillow and a prolific entrepreneur for companies like Pacaso, Recon Food, dot.LA, Supernova and 75 and Sunny, Spencer Rascoff clearly has a knack for following his instincts when it comes to making bets on big ideas. We talk to him about what it takes to find the white space that could kick-start a successful company. Plus, he fills us in on Queue—his latest projec
Tony Goncalves and Jina Krause-Vilmar: “Eighty-three percent of growth in our working population is going to be immigrants and their children. How are we setting them up for success?”
Ahead of the Upwardly Global Gala Equity in Action: Beyond Welcome on October 12th, we sit down with the organization’s CEO & President Jina Krause-Vilmar and Board Member Tony Goncalves to talk about their mission of eliminating employment barriers for immigrant and refugee professionals and advancing the inclusion of their skills in the U.S. economy. The two also share personal stories of th
Mark Zagorski: “The battle cry is going to be, ‘pay attention.’”
According to Mark Zagorski, the death of the cookie is so 2021. Instead, marketers have a new digital advertising challenge to obsess over – the value of attention as the metric du jour. We chat with the DoubleVerify CEO about the importance of captivating consumers at a moment when time is at a premium and data is ubiquitous, the rise of the “math people,” and fostering trust an
Kristi Argyilan: “There is so much room for higher quality competition, and I think retail is driving right into that opening.”
The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing;
Rich Paul: “I have a master's in dealing with people from top to bottom.”
KLUTCH Sports Group Founder & CEO Rich Paul is on a rocket ship, growing a powerhouse sports agency with over $1 billion in negotiated contracts and star clients including the likes of LeBron James, Anthony Davis, and John Wall. We chat with the entrepreneur about the upbringing that’s shaping his current success and his partnership with UTA. Plus, he talks about driving the reversal of
Edward Norton and Kevin Krim: “We'll throw down the glove and have an academic data science debate with anybody who wants to try to pigeonhole search into a niche.”
If you think you know Edward Norton, think again. The Academy Award-nominated actor and filmmaker has a second act that’s captivating the business community – ad tech disrupter. In this episode, we sit down with the founder of EDO, as well as President & CEO Kevin Krim, to talk about how their company (which recently raised $80 million from Shamrock Capital) is changing the TV meas
Nicola Mendelsohn: “The metaverse is really about letting us feel that we're experiencing moments when we're not together and actually sharing a space together.”
A few months ago, Meta – née Facebook – surprised the world with a rebrand and a stated intention to play a major role in building the next version of the internet. In this episode, we sit down with VP Global Business Group Nicola Mendelsohn, who sheds light on the name change and shift in business strategy as she takes on a new global role within the company. Mendelsohn also gi
Steven Wolfe Pereira: “It's very a false dichotomy that you cannot have something be both entertainment and education and deliver it through technology.”
When it comes to the future of education, Steven Wolfe Pereira fancies himself a prognosticator. It’s a title he’s earned rightfully, having set his sights on reforming ed-tech all the way back in 2016 when he formed Encantos, a direct-to-consumer creator platform that helps kids learn. In this episode, we sit down with the co-founder and CEO to discuss how he disrupted the fragmented world of kid
Cristina Ferrare: “No matter what it is you do, you have to have a passion for it.”
Cristina Ferrare knows the secret to creating a booming career out of wearing many hats – from supermodel to The New York Timesbestselling author to TV host to entrepreneur. Her advice: if you have belief in something, you’ll flourish. She’s even named her new business venture accordingly. We chat with Cristina about FLOURISH Body, Mind, Soul, a company focused on the impact food has on the body a
Travis Montaque: “We believe that we've achieved our mission at Group Black, where we're no longer necessary.”
Travis Montaque is optimistic that one day, a dream scenario will unfold across the media, marketing and general business community: he calls it the “inclusion age,” a utopian time when DEI initiatives are so firmly and seamlessly integrated into daily life that they no longer become necessary. That’s the vision and ambition of Group Black, the media collective and accelerator focused on the advan
Wendy Clark: “I like the water just where it gets right up to [the] nose, and I can breathe, but I've got to paddle like hell.”
Precarious conditions and a little bit of discomfort are par for the course for Wendy Clark – and she wouldn’t have it any other way. Her latest thrill: making the leap from senior marketer to CEO. In this episode, we talk to the global CEO of dentsu international and former Coca-Cola executive about the transition, including the massive challenge of leading an organization of 45,000 people and wh
Artis Stevens: “What you can do is you can make a difference in one child's life. And part of that is just showing up.”
Artis Stevens has an important message for America: providing youth access to the positive adult relationships that they need to thrive shouldn’t be nearly as daunting as many assume it is – often, the act of being present for one kid can be enough. In this episode, we sit down with the President and CEO of Big Brothers Big Sisters America to discuss the organization’s goals to make access to ment
Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”
To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would
Laura Desmond: “Let’s think bigger to get back to that golden age.”
Laura Desmond has great expectations for the advertising industry and for its ability to return to an era of glory. It’s for good reason – as a former operator who ran Starcom MediaVest Group for years and eventually moved over to the investment side, she’s seen every perspective of the marketing industry, its opportunities and its challenges. We sit down with the operating partner of Providence E
Ryan Reynolds: “We find divisiveness to be really f***ing boring.”
Satan meets a perfect Match in 2020. The Peloton Wife drowns her sorrows with Aviation American Gin. Ryan Reynolds and his agency Maximum Effort have created some of the buzziest advertising over the past two years, capitalizing on what they like to call “fastvertising.” From selling low-cost premium wireless to blockbuster films, Reynolds and his agency have found a way to continuously create att
Reese Witherspoon: “If this is what is coming out of the pipeline in Hollywood, I gotta do something about it."
Reese Witherspoon is one of the most beloved and accomplished actors and producers, having earned an Academy Award, SAG, BAFTA, Emmy awards and numerous other nominations and accolades throughout her career. She was inspired to transform her role in Hollywood—at times, trading in scripts for business plans and advocacy. Since forming her media company Hello Sunshine, Reese has become one of the mo
Roxy Young: “I don't think we think of ourselves as a social media company. We are a community of communities.”
Reddit caught lightning in a bottle earlier this year when it debuted a viral five-second Super Bowl ad – so much so that it won a Grand Prix at Cannes Lions last week. In this bonus episode, we sit down with Chief Marketing Officer Roxy Young to discuss the magic that went into making the spot in less than a week, how she’s been building a brand based on the power of passionate communities, and w
Bob Pittman and Rich Bressler: “We’re find that people are actually […] giving up eye time for ear time.”
Consumers and advertisers alike are flocking to the world of audio in droves, and iHeartMedia’s own Bob Pittman and Rich Bressler have a front row seat to what’s behind the broad appeal of a medium that stands out for both its simplicity and its flexibility. We sit down with the duo to unpack audio’s multifaceted role as a companion to the masses, a unique source of information in a crisis, a bast
Jane Rosenthal: “Could we look at the city itself and could that be one giant multiplex?”
If there’s anyone with a plan to bring New York back, and to do it with fanfare, it’s Tribeca Enterprises Co-Founder and CEO Jane Rosenthal. In this episode, we talk to the Oscar and Emmy-nominated producer on how she’s reimagining the Tribeca Film Festival as it kicks off a global wave of re-openings for large-scale events. She also talks to us about storytelling through new mediums like gaming a
Ynon Kreiz: “The opportunity for us is to capture value outside of the toy aisles.”
Mattel CEO Ynon Kreiz is riding high coming off the best quarter in 25 years. Three years in to taking the top post at the storied toy company, he discusses transforming the organization through a focus on its instantly recognizable IP, encompassing beloved brands like American Girl, Hot Wheels and Fisher-Price. Plus, he fills us in on Mattel’s film pursuits, like Rock ‘Em Sock ‘Em Robots, starrin
Linda Yaccarino: “That human interaction by diverse groups of people is where innovation is born.”
NBCUniversal’s Chairman of Global Advertising and Partnerships, Linda Yaccarino, is betting big on the power of partnership – whether that’s colleagues coming together again in the workplace or competitors coming up with solutions to their industry’s thorniest issues. In this episode, we talk to her about the media company’s plans to do just that, like unveiling at its ONE21 event numerous partner
Keith Cartwright: “Creativity has a role and actually is […] the most powerful force alive when used in the right way.”
Creative powerhouse Keith Cartwright launched an agency during one of the most challenging moments in history and isn’t looking back. We talk to him about the alluring draw of entrepreneurship and the lessons about process he’ll take with him into the future. Plus, he elaborates on the power of creativity in combating racial bias and helping brands understand how they can use business to shift, sh
Anna Malaika Tubbs: “I thought about motherhood being unrecognized, uncelebrated and said, ‘I'm gonna do something to change that.’”
Anna Malaika Tubbs is on a mission to change the narrative around the value of a woman’s role as a mother – and of caregivers at large. In this special Mother’s Day episode, we sit down with the writer to discuss her new book, The Three Mothers, which unveils the story of the women who raised three civil rights movement leaders – Martin Luther King, Jr., Malcolm X and James Baldwin. She also tells
Bill Koenigsberg: “My mantra was people before profit.”
For a “relationship person” like Horizon Media President, CEO & Founder Bill Koenigsberg, the pandemic’s drastic impact on the natural daily rhythms of business felt especially painful. But Koenigsberg did not let limitations prevent him from keeping the culture of his 2,700-person organization – and the familial style of his dealings with clients – intact. In this episode, he gets to the hear
Brian Stelter: “I think we're gonna come away from this period in American history with some people actually trusting media more.”
CNN anchor and “Reliable Sources” host Brian Stelter is feeling optimistic, despite four years fighting an uphill battle against disinformation in the news. We talk to the media critic and author of bestseller Hoax about how to uphold the integrity of the news in a post-Trump world and what’s to become of the symbiotic relationship between the press and the White House. Plus, he gets candid on the
Shelley Zalis: “Close the gap. Will it pinch? Will it hurt? Will it cost some money? Absolutely.”
The Female Quotient’s CEO, Shelley Zalis, has earned a reputation on the conference circuit as “Chief Troublemaker” – and she’s definitely not sorry about it. In this episode, we talk to the equality trailblazer about how she’s working to rewrite the rules to close the gender pay gap and what leadership traits are behind the undeniable success of female heads of state in battling COVID-19. Plus, s
Deirdre Findlay: “I can't think of a more empathetic job than the job of a marketer.”
Condé Nast’s new Global Chief Marketing Officer, Deirdre Findlay, spent only six weeks on the job before having to tear up the rulebook when the world shut down. In this episode, we sit down with her to hear how she laid out a strategy for the storied media brand to cater to the needs of its newly homebound readers and double down on audience insights and loyalty. We also discuss why the company’s
Rob Reilly: “I have a sense of duty to feel like we are helping companies stay in business and people feel good about their lives.”
McCann Worldgroup Global Creative Chairman Rob Reilly knows a thing or two about brand ideas that both stand the test of time and reinvent themselves for the cultural zeitgeist. His company did, after all, put the “Fearless Girl” in front of the New York Stock Exchange and help Mastercard evolve its “Priceless” campaign with a feature for transgender and nonbinary people to use their chosen name o
John Cywinski: “Those brands that have built up goodwill and trust are going to thrive in 2021.”
Applebee’s President John Cywinski likens the early days of the pandemic to the terror of an aborted mission: “We literally woke up in the middle of March having to Apollo 13 the whole thing.” In this episode, we talk to the casual dining executive – whose company enjoyed a significant bounce back in Q3 despite being in one of the hardest hit categories – about the long road back to business after
Alan Patricof and Abby Miller Levy: “Now, we're looking in 80 years, where 50% of our population will be centenarians. So, you have to market to this group, because it's just getting bigger and bigger.”
Legendary investor Alan Patricof and wellness entrepreneur Abby Miller Levy have teamed up on a new venture, Primetime Partners, that’s focused on investments in products, services, technologies and experiences for a wildly underserved cohort: older adults. In this episode, we sit down with the duo to discuss why they’re betting big on a generation that controls 60% of our country’s net worth. Plu
Bonus Episode: Jessica Yellin: “There's a hunger for information that’s told clearly, that sort of takes the fire hose of information that’s coming at you and tells you, ‘This one matters."
Recently dubbed “a calm voice in the political storm” by Town&Country, longtime political journalist Jessica Yellin is on a mission to banish disinformation with her Instagram-based news feed, #NewsNotNoise. In this episode, the former CNN Chief White House Correspondent discusses how she’s built and is catering to an audience that craves a different kind of news delivery – one that diverges f
C-Inside Series: Holding Company Titans with IPG’s Michael Roth
This week on C-Inside: Holding Company Titans, we sit down with IPG Chairman and CEO Michael Roth. He fills us in on the holding company’s longstanding history of taking bold steps on diversity and inclusion efforts and his advice for making an impact that focuses on action over talk. Plus, we hear his prognosis for consolidation in the ad industry, why he’s betting on the company’s deal to acquir
C-Inside Series: Holding Company Titans with WPP’s Mark Read
This week on C-Inside: Holding Company Titans, we talk to WPP CEO Mark Read, who’s hitting his two-year milestone at the helm of the world’s largest advertising holding company. Mark fills us in on how he’s evolved the organization to fit what modern marketers want, from creativity to technology to simplicity; and why companies need to demonstrate purpose first through action before they can talk
Senator Nikema Williams: “Vote for something, encourage other people to vote for something, and use your circle of influence. That is the most critical thing people can do right now.”
Senator Nikema Williams of the Georgia State Senate is embarking on the ride of her career, launching a Congressional campaign to replace the late John Lewis. We sit down with her shortly after her announcement – the same day of the 55th Anniversary of the Voting Rights Act – to hear her plans to champion mail-in voting and end voter suppression, as well as her goals to uplift the marginalized in
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