Creator Science with Jay Clouse
Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. Host Jay Clouse explores the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. The podcast is practical, specific, and grounded in what's actually working today.
Episodes
I want to help you build a membership in July. (limited time opportunity)
For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership.
Here's what you'll get:
4 weeks live. 10 sessions taught by me (July 3 to August 3).
Kickoff call (Friday July 3) and Sendoff call (Monday August 3).
Recordings of every session.
A C
#295: Community Building Trends for 2026 with Becky Pierson Davidson [Greatest Hits]
I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement. Becky works with 6, 7, and 8-figure businesses helping them build memberships and courses through design thinking and customer research, and she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. The
#309: A Deeper Look at Circle Eclipse with Circle CEO Sid Yadav
Sid Yadav is the CEO and co-founder of Circle, a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million.
Before Circle, he was the third hire at Teachable, where he helped build the infrastructure for the creator economy before the term even existed. He spent four years as a tech bl
#308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back
Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you?
Jeremy Enns is the founder of Podcast Marketing Academy, where his primary product is podcast audits. He has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Mar
#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 creators — and the headline number is hard to ignore: reach is down 60% for active creators over the last two years. Even harder to stomach: 80% of the comments Richard receives in the first five minutes of any post are written by AI
#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube
Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels — Erak, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beam, and Chris Williamson. He runs 11 full-time staff and about 40 contractors worldwide. He describes himself as a creator without a channel.
#305: Big 3: Three Wins, Three Concerns, and Three Experiments for May
Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing out publicly, but I do think the practice itself is worth sharing. So this episode is my lightweight version: three big wins from April, three things I'm genuinely worried about heading into May, and three experiments I'm kicking
#277: The best and worst income streams for creators (ranked) [Greatest Hits]
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know wh
#304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.
Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses. Her flagship product, the Ultimate Bundle, a package of fill-in-the-blank contracts and video trainings, has generated over $8 million in lifetime revenue and now earns close to $2 million per year with essentially one full-time employee. She published her first book with Hachette in
#303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI
Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.5 million across platforms, raised $9 million to co-found a vibe-coding startup in San Francisco, and developed a content system so systematic that a single viral video gets reposted across seve
#302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier
This episode is a little different. Michael Bungay Stanier, author of The Coaching Habit, with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session, recorded, here on the podcast. The topic: my delegation issue. Not the tactics (I know the tactics). Something deeper has its foot on the brake.
What unfolded was one of the most honest, vulnera
#301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal
Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science
#300: I Spent Three Days With A Dozen New York Times Bestselling Authors
I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list. What I didn't expect was that the rest of the list was a dozen New York Times bestselling authors, including Jefferson Fisher, Vanessa Van Edwards, Amy Porterfield, Nir E
#299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer
Eric Zimmer launched The One You Feed podcast in 2014 with no audience, no name recognition, and a podcast name that took explaining. Twelve years, 850+ episodes, and 500 million downloads later, he released his first book — How a Little Becomes a Lot — a title that is, in every way, the story of his life. In this conversation, we talk about how incremental progress actually works, why you can't s
#298: 9 Things I'm Doing Differently in My Business
Nearing the end of Q1, I've been doing a lot of reflection on where the creator economy is heading, and where I want to take Creator Science. There's something interesting happening on the ground: the same energy that used to funnel beginners into content creation has largely shifted to AI and vibe coding. And honestly? I think that's a good thing. The people still showing up for this work seem to
#297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack
Joy Sullivan is a Portland-based poet who quit her corporate job mid-pandemic and built a thriving creative business through writing carousels on Instagram (115K followers), her Substack "Necessary Salt" (23K subscribers), and a 250-member paid writing community called Sustenance on Circle. She's a former Lab member, and in 2024, she published her first book, Instructions for Traveling West, with
#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10
Richard is the co-founder of 1of10, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system.
In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (usi
#295: Community Building Trends for 2026 with Becky Pierson Davidson
I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement. Becky works with 6, 7, and 8-figure businesses helping them build memberships and courses through design thinking and customer research, and she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. The
#294: Rob Walling — SaaS godfather turned creator talks team building and vibe coding
Rob Walling is a godfather of the bootstrapped SaaS movement — he's started 6 companies (5 bootstrapped), built and sold Drip for 8 figures, and created the infrastructure behind MicroConf, TinySeed (which has raised nearly $60 million and invested in over 210 SaaS companies), and Startups for the Rest of Us (820+ episodes over 15 years). But here's what surprised me: Rob told me he's more of a cr
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well.
With more than 500,000 boo
#293: 12 Ways To Stand Out In 2026
The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running
#292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.
This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now — from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that ma
#291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions
Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I
#290: Behind The Scenes: My End of Year Retro
Every month inside The Lab, I do what I call a monthly retro. It's short for retrospective. The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward.
So in my monthly retros, I look at the good things that happened, how I performed against my goals, the concerns I currently have, the changes I'm going to make moving forward
#289: Paul Millerd — The Truth About Traditional Publishing (And The Deal He Would’ve Taken)
Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry. Then, in December, Paul decided to double down and produce a new version of The Pathless Path, an ultra-premium hardcover book that is just beautiful.
So in this episode, we talk about
#288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar
A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again." I realized that I had seen and followed Yoni on Instagram, where he has over 190,000 followers.
In the process, Yoni built an iPhone app called Brainrot, which had a $10,000 launch that he credits to his so
#287: Reflecting on a year of parenting (and how that’s impacted me as a creator)
Today I am sharing an episode between Josh hall and myself. Josh hall is a good friend of mine, a business owner, and a creator here in Columbus, Ohio. His business is all about web design and he has a podcast called Web Design Business with Josh Hall, and I was a recent guest.
So this is a conversation with Josh as friends, talking about what I've learned over the last year. Plus as a new fath
#286: How To LEGALLY Pay Less In Taxes (And Invest It Instead) — Ankur Nagpal
In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill. So Ankur became obsessed with the tax code, and he wanted to make it easier for everyone to legally operate within it. That led him to discover Solo 401(k)s. So he built a new company called Carry that helps you legally keep more of what you earn and inves
#285: Personal branding, building trust, and why most creators fail | Influence Anyone
Before I went on my current podcast guesting hiatus, I sat down with Howie Chan. I met Howie in person earlier this year at Matt McGarry’s Newsletter Marketing Summit. I thought he was fun, friendly, and thoughtful — just like he is in his podcast, Influence Anyone.
This podcast is all about applied influence psychology. Each episode, Howie sit downs with experts and practitioners to uncover the
#284: I helped a YouTuber design his membership
Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France.
Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer.
Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he c
#283: I’m launching my new offer TODAY!
Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years).
Program Dates: December 4, 2025 — December 29, 2025
Registration closes Dec. 1 at 11:59pm PT.
→ Enroll Now in the Signature Product Bootcamp
→ Learn More about the Signature Product Bootcamp
→ Join The Lab
Full
#282: David Altizer — How to Make Great Thumbnails (For Non-Designers)
David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me.
David’s thumbnails have earned nearly 350 million views—and in this video, he’ll show you why creating thumbnails is actually easier than you think.
Full transcript a
#281: A question about the future of this podcast... [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
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#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show n
#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)
Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.
Unfortunately, that’s getting harder (and scarier) all the time. But tha
#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.
Amanda is a two-time founder, four-time CMO, and single mom
#278: How I’m Approaching The Rest of 2025 (Behind The Scenes)
Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.
I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a
#277: The best and worst income streams for creators (ranked)
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know wh
#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income.
In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York Times bestseller.
Get Pat’s book, Lean Learning
#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning.
In this episode,
#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate
This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to repr
#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns
Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.
Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing
#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore
Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo.
While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy.
In this conversation, you'll hear us discuss
#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.
John is a member of The Lab, and this call is what I refer
#270: Being a creator and a parent | Jay-Talking with Jay Acunzo
Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last year as a father, it's become so much more obviou
#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2]
Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they'
#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.
In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products.
Full transcript and show notes
#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms.
We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal question
#266: The key to more sales and referrals + a personal win [Weekend Update]
→ Watch my episode with Nathan Barry
→ Subscribe to the Nathan Barry Show
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→ Join The Lab
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#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.
In this episode, they asked great questions and I was able to get really specific. So, if you're c
#264: The paradox of book writing AND other things I'm working on [Weekend Update]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
→ Watch the tour of my basement studio
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#263: Colin & Samir on the future of their channel and the creator economy
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show no
#262: I was falling into this negative loop – watch out! [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
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→ Join The Lab
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#261: Before you do that new thing [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
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#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well.
With more than 500,000 boo
#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)
Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho.
Jay walks us through every step—how he chose the event style based on dire
#259: My numbers from May 2025 [From The Lab]
Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbe
#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more
Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership.
But that’s just the be
#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast
Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navig
#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.
Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years.
In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success.
Full transcript and show no
#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life
Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent.
I open up about the challenges of juggling my main bu
#255: What’s going on with Substack?
Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks.
In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move.
→ Read Why I Joined Substack
→ Subscribe to my Substack
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #251: Behind the Scenes: What I’m quietly working on
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ASK CREATOR S
#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his ow
#253: Mark Shust – Will AI kill our course businesses?
Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead.
→ Join Mark
#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
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#251: Behind the Scenes: What I’m quietly working on
In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood.
I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to gi
#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]
Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.
Here’s the best part – Jonny doesn’t ha
#250: One of my favorite questions for finding clarity
I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that
#217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits]
Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.
I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way
#249: This is helping me make better decisions (faster) [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
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#248: Justin Moore - Lessons from hosting his first 3-day event
Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.
If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous
#247: How you can plan for growth in 2025
We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.
I typically judge the health of my business on revenue and profitability. And for a
#246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]
In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing.
So, I thought this
#245: How to get more done [Voice Memo]
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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.
And the second is Wal
#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.
Ryan is actually a repeat guest—he was first on the show in episode #61 to talk
#244: I've been avoiding this for too long [Voice Memo]
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#243: Brock Johnson – How to grow on Instagram in 2025
Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub.
In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative i
#242: Mark Manson – Why YouTubers aren’t making more money
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.
Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years.
In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success.
Full transcript and show notes
#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn.
In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the futu
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