Creator Science with Jay Clouse

#318: The $9/month membership earning more than $500k/year AND buying Smart Passive Income — Pt. 2 featuring Liz Wilcox Sep 15, 2026 3601 My guest is Liz Wilcox, the creator behind Email Marketing Membership — a $9/month newsletter template subscription she’s kept at the same price for six years, that now generates close to half a million dollars a year. Liz built the whole thing as a single parent with no support system and no reliable internet, working from library parking lots and Lowe’s lots during nap times. She launched in Fe

#317: Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland Sep 8, 2026 3251 This week I’m joined by two longtime friends — Pat Flynn and Matt Gartland. Pat is the founder of Smart Passive Income, the creator education brand he started in 2008 and ran for 18 years. Matt came on around 2018 — first as an advisor, then as CEO — and spent years making SPI operationally strong enough to stand without Pat at the center. They spun SPI out into a separate entity called SPI Media

#316: Kallaway’s EXACT System For Going Viral (Almost Every Time) Sep 1, 2026 2349 Meet Kallaway, the creator behind the Kallaway Marketing channel and the founder of Sandcastles — an AI research tool that helps creators find and validate viral video topics before they ever hit record. Kallaway started 4 businesses. All 4 failed for the same reason: no one knew who he was. No audience meant no customers, no leverage, no second chances. So he made it his mission to understand ho

#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee [Greatest Hits] Aug 25, 2026 4466 Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his ow

#315: Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit Aug 18, 2026 3551 Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit that drove $101,666 in revenue — with a $78,400 margin. This is the full breakdown of how it happened, what we’d do the same way again, and what we’d change. Joining me for this behind-the-scenes recap is Anna Reich, the integrat

#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10 [Greatest Hits] Aug 11, 2026 3115 Richard is the co-founder of ⁠1of10⁠, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (u

#314: Getting Unstuck: The Three Hidden Roadblocks Blocking Your Progress with Cat Mulvihill Aug 4, 2026 2742 Most productivity advice operates in one of two categories: you’re missing a skill or system, or you have a mindset problem. Cat Mulvihill thinks both camps are right — and both are incomplete. There’s a third category that almost nobody is talking about, and she argues it’s the one most likely to be the actual culprit when you’re stuck. My guest this week is Cat Mulvihill, a speaker, trainer, ac

#313: How Tom Ross Doubled His Community Engagement and Retention With Training Pathways Jul 28, 2026 3411 Closing the doors to a membership is supposed to hurt signups. But one of Tom's clients did exactly that — closed it, added an application, doubled the price, then reopened. His next launch sold out in 4 minutes. Same community. Same people. Just different mechanics. My guest this week is Tom Ross, the founder of Learn.Community, where he helps community builders design learning experiences that

#312: Everything We Learned From Our Second In-Person Event — The Good, The Bad, and The Full Economics Jul 21, 2026 3686 This week, my wife Mallory joins me for only her second podcast appearance ever to break down everything from The Lab Offline Powered by Circle — our second annual 2-day in-person retreat for Lab members, hosted June 8–9 at Hotel Renegade in Boise, Idaho. Mallory planned essentially everything: seating charts, venue contracts, menus, swag, run of show. She's been at it for roughly 6 months. In th

#311: How to Build a Successful Paid Community | Growth in Reverse Jul 14, 2026 3342 The highest month of membership revenue in Lab history was also the setup for the highest month of churn. One year later, February delivered both records. I have been building community in some form since 2012. I ran Startup Weekend events in Columbus, led online Mastermind groups, consulted on the launch of SPI Pro, and spent 2021 leading the community team at Smart Passive Income before going b

#310: Brad Hoos — What 50,000 influencer campaigns tell us about what brands really care about Jul 7, 2026 2926 Brad Hoos is the CEO of Outloud Group, one of the top influencer marketing agencies in the United States. His clients include AG1, Chomps, KitchenAid, and Whirlpool, and he’s managed campaigns across tens of thousands of creator partnerships. Jay found Brad while researching for his book proposal on trust, trying to track down the agency behind AG1’s dominance in podcast advertising. In this epis

I want to help you build a membership in July. (limited time opportunity) Jun 28, 2026 782 For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership. Here's what you'll get: 4 weeks live. 10 sessions taught by me (July 3 to August 3). Kickoff call (Friday July 3) and Sendoff call (Monday August 3). Recordings of every session. A C

#295: Community Building Trends for 2026 with Becky Pierson Davidson [Greatest Hits] Jun 25, 2026 3375 I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement. Becky works with 6, 7, and 8-figure businesses helping them build memberships and courses through design thinking and customer research, and she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. The

#309: A Deeper Look at Circle Eclipse with Circle CEO Sid Yadav Jun 17, 2026 3231 Sid Yadav is the CEO and co-founder of Circle, a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million. Before Circle, he was the third hire at Teachable, where he helped build the infrastructure for the creator economy before the term even existed. He spent four years as a tech bl

#308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back Jun 9, 2026 3535 Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you? Jeremy Enns is the founder of Podcast Marketing Academy, where his primary product is podcast audits. He has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Mar

#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts) Jun 2, 2026 3005 Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 creators — and the headline number is hard to ignore: reach is down 60% for active creators over the last two years. Even harder to stomach: 80% of the comments Richard receives in the first five minutes of any post are written by AI

#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube May 26, 2026 4230 Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels — Erak, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beam, and Chris Williamson. He runs 11 full-time staff and about 40 contractors worldwide. He describes himself as a creator without a channel.

#305: Big 3: Three Wins, Three Concerns, and Three Experiments for May May 19, 2026 2149 Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing out publicly, but I do think the practice itself is worth sharing. So this episode is my lightweight version: three big wins from April, three things I'm genuinely worried about heading into May, and three experiments I'm kicking

#277: The best and worst income streams for creators (ranked) [Greatest Hits] May 12, 2026 1248 I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know wh

#304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years. May 5, 2026 3148 Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses. Her flagship product, the Ultimate Bundle, a package of fill-in-the-blank contracts and video trainings, has generated over $8 million in lifetime revenue and now earns close to $2 million per year with essentially one full-time employee. She published her first book with Hachette in

#303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI Apr 28, 2026 3347 Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.5 million across platforms, raised $9 million to co-found a vibe-coding startup in San Francisco, and developed a content system so systematic that a single viral video gets reposted across seve

#302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier Apr 21, 2026 4039 This episode is a little different. Michael Bungay Stanier, author of The Coaching Habit, with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session, recorded, here on the podcast. The topic: my delegation issue. Not the tactics (I know the tactics). Something deeper has its foot on the brake. What unfolded was one of the most honest, vulnera

#301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal Apr 14, 2026 3647 Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science

#300: I Spent Three Days With A Dozen New York Times Bestselling Authors Apr 7, 2026 2936 I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list. What I didn't expect was that the rest of the list was a dozen New York Times bestselling authors, including Jefferson Fisher, Vanessa Van Edwards, Amy Porterfield, Nir E

#299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer Mar 31, 2026 3713 Eric Zimmer launched The One You Feed podcast in 2014 with no audience, no name recognition, and a podcast name that took explaining. Twelve years, 850+ episodes, and 500 million downloads later, he released his first book — How a Little Becomes a Lot — a title that is, in every way, the story of his life. In this conversation, we talk about how incremental progress actually works, why you can't s

#298: 9 Things I'm Doing Differently in My Business Mar 26, 2026 3059 Nearing the end of Q1, I've been doing a lot of reflection on where the creator economy is heading, and where I want to take Creator Science. There's something interesting happening on the ground: the same energy that used to funnel beginners into content creation has largely shifted to AI and vibe coding. And honestly? I think that's a good thing. The people still showing up for this work seem to

#297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack Mar 17, 2026 3174 Joy Sullivan is a Portland-based poet who quit her corporate job mid-pandemic and built a thriving creative business through writing carousels on Instagram (115K followers), her Substack "Necessary Salt" (23K subscribers), and a 250-member paid writing community called Sustenance on Circle. She's a former Lab member, and in 2024, she published her first book, Instructions for Traveling West, with

#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10 Mar 10, 2026 3115 Richard is the co-founder of 1of10, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (usi

#295: Community Building Trends for 2026 with Becky Pierson Davidson Mar 3, 2026 3375 I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement. Becky works with 6, 7, and 8-figure businesses helping them build memberships and courses through design thinking and customer research, and she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. The

#294: Rob Walling — SaaS godfather turned creator talks team building and vibe coding Feb 24, 2026 2897 Rob Walling is a godfather of the bootstrapped SaaS movement — he's started 6 companies (5 bootstrapped), built and sold Drip for 8 figures, and created the infrastructure behind MicroConf, TinySeed (which has raised nearly $60 million and invested in over 210 SaaS companies), and Startups for the Rest of Us (820+ episodes over 15 years). But here's what surprised me: Rob told me he's more of a cr

#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits] Feb 17, 2026 3270 Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 boo

#293: 12 Ways To Stand Out In 2026 Feb 10, 2026 2176 The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running

#292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions. Feb 3, 2026 3205 This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now — from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that ma

#291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions Jan 27, 2026 2869 Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I

#290: Behind The Scenes: My End of Year Retro Jan 20, 2026 2207 Every month inside The Lab, I do what I call a monthly retro. It's short for retrospective. The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward. So in my monthly retros, I look at the good things that happened, how I performed against my goals, the concerns I currently have, the changes I'm going to make moving forward

#289: Paul Millerd — The Truth About Traditional Publishing (And The Deal He Would’ve Taken) Jan 13, 2026 3655 Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry. Then, in December, Paul decided to double down and produce a new version of The Pathless Path, an ultra-premium hardcover book that is just beautiful. So in this episode, we talk about

#288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar Jan 6, 2026 2710 A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again." I realized that I had seen and followed Yoni on Instagram, where he has over 190,000 followers. In the process, Yoni built an iPhone app called Brainrot, which had a $10,000 launch that he credits to his so

#287: Reflecting on a year of parenting (and how that’s impacted me as a creator) Dec 30, 2025 4121 Today I am sharing an episode between Josh hall and myself. Josh hall is a good friend of mine, a business owner, and a creator here in Columbus, Ohio. His business is all about web design and he has a podcast called Web Design Business with Josh Hall, and I was a recent guest. So this is a conversation with Josh as friends, talking about what I've learned over the last year. Plus as a new fath

#286: How To LEGALLY Pay Less In Taxes (And Invest It Instead) — Ankur Nagpal Dec 19, 2025 2945 In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill. So Ankur became obsessed with the tax code, and he wanted to make it easier for everyone to legally operate within it. That led him to discover Solo 401(k)s. So he built a new company called Carry that helps you legally keep more of what you earn and inves

#285: Personal branding, building trust, and why most creators fail | Influence Anyone Dec 9, 2025 3816 Before I went on my current podcast guesting hiatus, I sat down with Howie Chan. I met Howie in person earlier this year at Matt McGarry’s Newsletter Marketing Summit. I thought he was fun, friendly, and thoughtful — just like he is in his podcast, Influence Anyone. This podcast is all about applied influence psychology. Each episode, Howie sit downs with experts and practitioners to uncover the

#284: I helped a YouTuber design his membership Nov 30, 2025 2596 Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France. Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer. Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he c

#283: I’m launching my new offer TODAY! Nov 25, 2025 1115 Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years). Program Dates: December 4, 2025 — December 29, 2025 Registration closes Dec. 1 at 11:59pm PT. → Enroll Now in the Signature Product Bootcamp → Learn More about the Signature Product Bootcamp → Join The Lab ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full

#282: David Altizer — How to Make Great Thumbnails (For Non-Designers) Nov 18, 2025 3078 David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me. David’s thumbnails have earned nearly 350 million views—and in this video, he’ll show you why creating thumbnails is actually easier than you think. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript a

#281: A question about the future of this podcast... [Voice Memo] Nov 11, 2025 257 If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits] Nov 4, 2025 3505 I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show n

#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains) Oct 28, 2025 2705 Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law. Unfortunately, that’s getting harder (and scarier) all the time. But tha

#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz Oct 21, 2025 3301 In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have. Amanda is a two-time founder, four-time CMO, and single mom

#278: How I’m Approaching The Rest of 2025 (Behind The Scenes) Oct 14, 2025 2649 Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that. I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a

#277: The best and worst income streams for creators (ranked) Oct 7, 2025 1248 I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know wh

#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2) Sep 30, 2025 2706 This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income. In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York Times bestseller. Get Pat’s book, Lean Learning

#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1) Sep 23, 2025 2399 Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning. In this episode,

#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate Sep 16, 2025 3858 This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to repr

#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns Sep 9, 2025 4695 Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth. Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing

#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore Sep 2, 2025 3323 Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo. While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy. In this conversation, you'll hear us discuss

#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride Aug 26, 2025 3277 Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now. John is a member of The Lab, and this call is what I refer

#270: Being a creator and a parent | Jay-Talking with Jay Acunzo Aug 19, 2025 3629 Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last year as a father, it's become so much more obviou

#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2] Aug 12, 2025 4429 Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they'

#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter Aug 5, 2025 2589 Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think. In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products. ⁠⁠⁠⁠Full transcript and show notes

#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1] Jul 29, 2025 3855 Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal question

#266: The key to more sales and referrals + a personal win [Weekend Update] Jul 25, 2025 594 → Watch my episode with Nathan Barry → Subscribe to the Nathan Barry Show → ⁠Subscribe to the newsletter⁠ → ⁠Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover Jul 22, 2025 3021 Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I was able to get really specific. So, if you're c

#264: The paradox of book writing AND other things I'm working on [Weekend Update] Jul 18, 2025 396 If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Watch the tour of my basement studio → Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

#263: Colin & Samir on the future of their channel and the creator economy Jul 15, 2025 3505 I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠Full transcript and show no

#262: I was falling into this negative loop – watch out! [Voice Memo] Jul 8, 2025 236 If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

#261: Before you do that new thing [Voice Memo] Jul 5, 2025 369 If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits] Jul 1, 2025 3270 Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 boo

#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time) Jun 24, 2025 3146 Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through every step—how he chose the event style based on dire

#259: My numbers from May 2025 [From The Lab] Jun 17, 2025 1934 Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbe

#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more Jun 10, 2025 3281 Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership. But that’s just the be

#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast Jun 3, 2025 2629 Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navig

#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits] May 27, 2025 3001 Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. ⁠Full transcript and show no

#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life May 20, 2025 2664 Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent. I open up about the challenges of juggling my main bu

#255: What’s going on with Substack? May 13, 2025 2013 Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks. In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move. → Read Why I Joined Substack → Subscribe to my Substack ⁠Full transcript and show notes⁠ *** RECOMMENDED NEXT EPISODE → ⁠#251: Behind the Scenes: What I’m quietly working on *** ASK CREATOR S

#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee May 7, 2025 4466 Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his ow

#253: Mark Shust – Will AI kill our course businesses? Apr 30, 2025 3137 Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark

#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo] Apr 29, 2025 394 If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

#251: Behind the Scenes: What I’m quietly working on Apr 22, 2025 2657 In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood. I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to gi

#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits] Apr 15, 2025 3264 Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t ha

#250: One of my favorite questions for finding clarity Apr 8, 2025 1214 I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that

#217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits] Apr 1, 2025 2688 Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way

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