School of Podcasting: Expert Tips for Launching and Growing Your Podcast
This podcast offers expert advice on launching and growing a podcast, covering topics like avoiding common mistakes, monetization, and overcoming fear. Host Dave Jackson, a Podcaster Hall of Fame inductee with over 18 years of experience, shares practical tips and insights to help listeners succeed in podcasting.
Episodes
YouTube Just Got Harder, Spotify Still Doesn't Care
You Down With YPP?Episode Description:I break down YouTube’s latest changes to its Partner Program, including doubled watch-hour requirements and higher Shorts monetization thresholds ahead of the February 2027 deadline. I also bring in YouTube expert Adam Ivey’s take on why the real story isn’t necessarily the new criteria, and I share my own channel’s numbers so you can set realistic expectation
Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes
How Do You Hit 4000 Episodes Without Losing Your Mind?Today I'm talking with Glenn Hebert and Jamie Jennings from Horses in the Morning, the flagship show of the Horse Radio Network. They just crossed 4000 episodes, and since they're doing this daily, I had a ton of questions for them. Mainly: how do you keep your sanity?Glenn has been on this show more times than any other guest, and I'll drop li
From Facts to Feelings: The Secret Sauce of Engaging Podcasts
If you look at movies that you love, and you think about them, and you remember how they made you feel. Today we talk about three things you can have in your tool belt to use in your show to not just have something to listen to, but to have content that moves your audience. We also answer the question what do Sportcasters, Movie Reviewers, and Christians all have in common?Pull Some Emotion Into Y
20 Books for Content Creators Recommended by My Audience
What if one book could change the way you tell stories, connect with your audience, or even see your own podcast? In this episode of the School of Podcasting, I asked a simple question: “If you found out someone was a content creator, what book would you recommend?” — and the responses were pure gold.You’ll hear from working podcasters, educators, business owners, and storytellers sharing the book
Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast
When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a different path—one that doesn’t depend on ad tech behaving itself. I’m going to walk you through why community beats downloads, how smart feedback (like what Jack Rhysider does) can radically improve your show before it ever launche
How To Deal With Online Trolls
If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free in your head.Two Types of FeedbackI’m sharing how I handle trolls, reviews, and feedback—and how you can turn all of that into fuel to grow your show instead of reasons to quit. I’ll walk you through when to ignore, when to engage,
How Long Should Your Podcast Be? (and where to find the answer)
Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show.How Long Should My Podcast
How do you measure the success of your podcast that is NOT downloads
How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith, recovery, TV rewatch shows, local podcasts, health, creativity, and more—sharing how they really gauge success. Their answers include:Direct listener feedback & real‑life impact (behavior change, decisions, staying
Are You Getting the Most Out of RSS?
Are you getting the most out of your RSS feed?To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand:what an RSS feed ishow you make onewhere you get the best feedand how you make sure you're getting the most out of itDon't Make These MistakesIn this episode, I'm going to explain some of the mistakes I see people making with RSS feed
Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO
When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting. Rox has worked for Mr. Beast, Microsoft, Facebook and many more.In this episode of the School of Podcasting, I sit down with Rox Codes, co-creator of Flight Cast, the video-first hosting platform built in partnership with
The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character
In this episode of the School of Podcasting, Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line from Jay Acunzo).You’ll learn how to:Clarify what your podcast is actually about in one sentenceChoose (or tweak) your name and description so they signal your unique angleDeliver on the promise of your premise so listeners trust
What the Death of Late Night Teaches Podcasters.
Why Joe Rogan Beat Late Night TVWhen I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one shift explains a huge part of why late night is fading and why your podcast has to work harder to earn attention.Conversation vs Promotional AppearancesIn the early years of Johnny Carson, the show was 90 minutes and they actually
Podcasters Share Best and Worst Platforms for Interviews
So many people need remote recording for co-hosts and guests. Yet in the 20+ years of podcasting once we get a solid solution, they upgrade the software and we're back to always having a backup "Just in case." So I reached out to my audience to see what they used and they chimed in.The HistoryBlog Talk Radio (now gone) was an EASY choice but sounded like the phone. There was Skype (also gone), but
How to Make Podcast Money Without Fame
So many people think the only way you can have a successful podcast is to be famous. Today we have a quick Interview with Jordan Blair from the Dreamful podcast and the Buzzsprout podcast Buzzcast. Jordan share all the straggles she is using to monetize her show.Jordan's Been Podcasting For Seven YearsThis didn't happen overnight, but you will hear where Jordan recommends starting monetization eff
Apple Video: Smart Move or Time Sink?
A Dialogue with Justin Jackson and Alban BrookeJust in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.Later that same week Alban Br
Podcasting in Six Weeks: My $1 Class to Get Your Going
Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.You Either Win Or You LearnWhen you try something n
How do you feel about the future of podcasting in 2026?
In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?What We CoveredSpotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim
Lavalier Shootout - Weighing the Lift of Apple HLS
In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little
How to Turn Your Podcast Into Passive Income (With Tools I Actually Use)
Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.What I Cover in This EpisodeHow af
From Listeners to Advocates: The Magic of True Fans
Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers.If you want to learn how to create enduring engagement, avoid com
Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and How to Fix Them)
If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back.ParticipantsYou’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons
School of Podcasting's Big News with Podpage
The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.New Free TierWe’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about ma
How to Grow Your Podcast Audience with SEO and Keywords
When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you
Big Lash Energy: One Million Downloads Fueled by Coffee and Compliments
Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.It's like she hit the ground running, with tons of awards, 200 episodes, and one million downloads you might say she's unstoppable.Do
Podcast Short Cuts and Sacrifices: What Worked?
In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here’s an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.Contr
The Pros and Cons of Going Video: Let’s Talk
Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.This episode uses chapters to enable you t
Cut the Fluff, Keep the Gold: How to Edit for Your Audience
In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and what they value, editing becomes a lot easier: you simply remove anything that wastes their time or doesn’t deliver value.Editing For ContentI’ll share examples from real interview
Ingredients that Make People Binge Your Podcast
Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcas
The Four D's of Podcasting: Novel Marketing Conference Recap
I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).I need to give credit, the "Four D's" come from Cha
Behind the Scenes at Podfest: Lessons, Laughs, and Cold Coffee
Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover:Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether
Behind the Scenes of My New Podcast
On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.Why am I starting this podcast? I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to
The Myth of Overnight Success: What Podcasting Really Takes
Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.I kick things off with the story of the microwav
How to Start a Podcast in 2026
If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).Here are the steps I covered.Pick Your TopicDecide if you're podcasting solo or with cohost(s).Pick how you will podcast.Pick where will you podcast?Choose how you will
Launch and Grow Your Podcast with the School of Podcasting
Hey, I’m Dave Jackson, host of The School of Podcasting.If you want to start a podcast or make the one you already have better, this show is for you. Every week, I share tips, insights, and proven strategies to help you podcast with more confidence and less confusion. I've made it easy to follow the show, just go to www.schoolofpodcasting.com/follow to follow the show and never miss an episode.
What's Your Favorite Podcast (AND WHY) 2025 Edition
What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.1. Nudge2. No Agenda 3.Treat Addiction Podcast 4. Daily Devotions for Busy Lives5. Harry Shearer’s Show "Le Show"6. School of Podcasting 7. Time Suck8. Too Many Tabs9. What Was That Li
Who is Peeing in the Podcast Pool?
Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:1. A Christmas Story with a Lesson for PodcastersI kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards
Podcasting Build Relationships Which Leads to Opportunities
Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.Kim Newlove’s Story:Kim hosts T
How to Handle Listener Feedback (Even the Awkward Bits)
Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener commen
12 Things I Wish I Knew Before Starting My Podcast
In this episode, I circle back to a classic question:What do you wish you’d known when you started your podcast that you know now?This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!Featured Guests & Their Insight
12 Signs Your Podcast Is Actually Working
In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities
Over Delivering Value: The Secret Sauce for Podcast Success
Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to reco
Small Audience, Big Results: Making Sponsor Deals Work for Any Podcaster
Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still gro
You Can Be an Influencer Without Being the Best: Lessons from Ace Frehley of Kiss
Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.Here are some of the takeaways we can learn from Ace:Be
Counting Episodes: Just How Many Do We Listen To?
We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So g
Is Live Podcasting Worth it? The Pros and Cons of Live podcasting
I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com. If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my honest take after years of experience.I break down what it’s really like to start live streaming, especially if you’re new to podcasting or just thinking about expanding into vi
From Idea to Launch: How Long Does It Really Take to Start a Podcast?
Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?"I share stories from guest contributors and reflect on my own process after launching nearly 40 different shows over the years. Todd the Gator kicks things off describing how his gaming show “Guardian Downcast”
Podcasting Best Practices or Myths? Let's Find Out!
In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting
Why Your Attitude is More Important Than Your Gear
Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasting, think again! Cassian talks about how she built her Instagram following to over 113,000 by just being herself and sharing her journey. It's not about how many people listen
Don't Leave a Mess For Your Family - The Fate of Your Podcast After You Die
The past year we've lost some great people in the podcasting family. Neil Guilarte and Todd Cochrane both died suddenly with no warning. If you're not prepared, you leave your family in a lurch adding to the stress of your passing. I bring on The Podcast Lawyer Gordon Firemark to explain some of the ins and outs (Gordon doesn't do wills and such, but can explain the process). As law change based o
How Direct Conversations Boost Podcast Popularity
Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doing differently, and trust me, it’s not rocket science. It’s about conversation, not just broadcasting. Today, I’m sharing free tools and insights to he
Raising a Glass to Todd Cochran: Podcasting Pioneer
I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At e
How Do I Grow My Podcast Audience?
Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode ChecklistWho and WhyWhen it comes to growing your podcast, there are two things that drive the content and the first one is who is
Hiring Help for Your Podcast: Worth It or Just Burning Cash?
Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story).Kim Newlove shares her success with hiring a coach and how that investment paid off in spades
Stop Wasting Your Listeners' Time - and other lessons from Podcast Movement
Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sharing a meal with someone or just hanging out, that's where the magic happens. It's like the difference between texting your buddy and grabbing a beer – one is okay, but the ot
Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio
I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real
Why Your Media Kit is Probably Trash: Lessons from Justin Moore
Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and w
No More 'Um's: Your Guide to Speaking Like a Pro!
Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion.In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you ca
15 Lessons Podcasters Can learn From Ozzy Osbourne
Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook.
What's In It For The Audience? With Traci DeForge
Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about askin
Are Big Companies Poisoning Podcasting?
Are Spotify and YouTube poisoning podcasting?I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Vel
How to Keep Your Marriage While Chasing Podcasting Dreams
Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life balance as a podcaster. We kick things off with a hard-hitting question: what happens when your love for podcasting starts to mess with your health and relationships? It's a real
Is Everyone Really Using Spotify? HollyLand Lark M2S Review
In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one streaming platform, my personal statistics and community feedback tell a different story. By surveying my audience about their platform preferences, I uncovered that Apple remai
Creative Outlets or Creative Burdens? Let's Talk Podcast Burnout!
So, today I'm diving into the mess that can be podcast burnout. You know, that moment when your favorite hobby morphs into a job you dread? Yeah, we’ve all been there. We're chatting about big names like Marc Maron and others who decided to call it quits and how that’s not just okay, but totally legit. Spoiler alert: sometimes stepping back is the best move you can make. I’ll sprinkle in some sarc
The Emotion Effect: How Feelings Drive Shares
Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content —
Community Building 101 with Bri Leever
Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you?Bri Leever is a community building strategist at Ember Consulting and host of the show "Dear Bri." I saw her present at a webinar put on by Hearbeat (my favorite community tool) and immediately joined her community (which lead t
From Audio to Viral: The YouTube Transformation of a Podcast
Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of
Five Proven Strategies for Crafting Unforgettable Podcast Hooks
Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common characteristics:Relevance: A good hook connects directly to the theme or topic of your episode. It should hint at what’s to come without giving everything away.Emotional Impact: Evok
Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson
What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments. In this episode, we pull back the curtain on selecting g
Running Your Podcast As a Business with Steve Stewart
Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch copywriter, shares a jaw-dropping story about how he made a cool million but ended up in bankruptcy—wait, what? How does that happen? I spill the beans on my own bankruptcy saga
Throwing Shade: Exposing Podcast Get-Rich-Quick Scams
Normally, I try to stay positive and encouraging. Maybe I still am, as I encourage you not to fall for these Podcast Tools (often based on AI) that promise great success and wealth without doing any work. Here are some of the things this company (who will remain nameless) promised:A chart-topping podcast in minutesYou don't even need a microphone (think about that)Just let AI clone your voice, mak
Podcast Episode Ideas - What Sources Do You Use?
Ever find yourself staring at a blank screen, just waiting for the podcast gods to drop some divine inspiration in your lap? Yeah, me too. But don’t worry, we’re exploring the world of podcast ideas today! I asked you, the wonderful listeners, how you come up with your brilliant episode topics, and trust me, some of the answers are pure gold. From scavenging through old notes to eavesdropping on p
Data-Driven Podcast Growth
Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two abou
Should My Podcast Be On YouTube: Facts to Help
So, let’s dive into the wild world of podcasts on YouTube, shall we? This episode is all about the big question: should your podcast even be on YouTube? Spoiler alert: I don’t have a definitive answer, but I’m armed with some juicy facts to help you figure it out. I tackle the age-old debate between audio and video, and you'll learn that while YouTube has a gigantic audience, audio podcasts have a
What AI Tools are Podcasters Using?
Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messier.Spoiler alert: Sometimes, it feels like we’re just swapping one headache for another! Plus, I just got back from Podcast Movement Evolutions, so get ready for some juicy in
From Model Trains to Money: Monetizing Your Passion Podcast
You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super passionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from aroundthelayout.com, who lives, eats, and breathes the world of model railroads. He’s got some wild ideas about partnerships that don’t rely on the usual sponsor route, and trus
Unlocking Podcast Growth: The Power of Partnerships with Stephanie Thompson
Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talking about meaningful connections that can actually grow your audience. Stephanie explains how she snagged partners before she even had a following—zero downloads, folks! So, i
Building Authentic Business Relationships Through Podcasting
Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests. By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.When it comes to SEO, AI is interesting, but she advis
Newsletters Part 2: How to Start a Newsletter Without Losing Your Mind with Paul Gowder
After a lot of feedback on the first episode about podcast newsletters, I wanted to answer more questions, and this time I brought Paul Gowder to help. We’ll discuss what tools to use and what content to include. If you really want to skip this whole newsletter thing, we've got some backup plans for you, too. Paul not only has wisdom about newsletters, but we also talk about building his community
Podcasting Gone Wrong: The Ultimate Pet Peeves List!
I ask my audience what their top pet peeves are just drive them nuts. We're spilling the beans on all the annoying things that make us want to tear our hair out while listening. We've got it all covered from podcasters who take forever to get to the good stuff to the dreaded mid-sentence ads that pop up like uninvited guests at a party. We also chat about the classic blunders that drive listeners
Want More Downloads? Ditch Social Media for Newsletters!
Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know.It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at w
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