Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords.
Episodes
Meta Advantage Plus Shopping Campaign ROAS Blind Spot Most Advertisers Miss
In this episode, Lucas and Luna reveal a critical blind spot in Meta Advantage+ shopping campaigns: the default 28-day click attribution window that inflates ROAS. Using a real example from a DTC brand that saw its ROAS drop from 4.5 to 2.8 after switching to a 7-day click window, they explain why most advertisers are misled by Meta's generous attribution. Learn how to adjust your attribution sett
Google Ads Broad Match ROAS Blind Spot Most Advertisers Miss
In this episode, Lucas and Luna break down why Google Ads broad match keywords can quietly destroy your ROAS if you don't manage them correctly. They walk through a real example of a campaign that saw 40% of spend wasted on irrelevant search queries, and explain how to set up negative keyword lists, monitor search terms, and use smart bidding without losing control. If you've been letting broad ma
The Amazon PPC Video ad ROAS Blind Spot Most Sellers Miss
In Episode 133 of Performance Marketing with Fexingo, Lucas and Luna uncover a major ROAS blind spot in Amazon PPC: video ads. While most sellers treat video as a branding play, it often delivers a lower ACOS than standard sponsored products—especially for high-consideration categories like electronics and furniture. Lucas walks through a January 2026 case study from a mid-market electronics selle
The Amazon PPC Campaign Placement ROAS Blind Spot
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a subtle but costly ROAS blind spot: the interaction between Amazon PPC campaign placement adjustments and dynamic bid settings. Using a concrete example from a kitchen gadget seller who saw ACOS jump from 18% to 34% after optimizing placements, they explain how default bid modifiers for top-of-search and product pages
The Amazon PPC Return Rate Blind Spot That Kills ROAS
Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 percent return rate — showing how a seemingly profitable campaign actually loses money once you factor in refunded orders. They explain how to adjust your ROAS targets, use return-rate
The Amazon PPC Bid Adjustment Blind Spot That Kills ROAS
Episode 130 of Performance Marketing with Fexingo uncovers a subtle but brutal ROAS killer: bid adjustments across placements, devices, and dayparts. Lucas and Luna break down a real case of a kitchen-gadget brand that spent $15,000 on top-of-search bids but missed a 30% ROAS uplift from mobile-optimized creatives. They walk through how bid multipliers interact—and why most sellers leave 15-20% RO
The Amazon PPC Search Term Impression Share Blind Spot
Lucas and Luna unpack a performance marketing blind spot that doesn't appear in any standard Amazon PPC report: search term impression share. Using data from a real brand that spent $180,000 per month on Sponsored Products only to discover that 40 percent of its target search terms had less than 30 percent impression share, they walk through how to diagnose the problem using the Search Term Perfor
The Amazon PPC Brand Hijack ROAS Blind Spot
Lucas and Luna uncover a dangerous blind spot in Amazon PPC that can silently destroy your ROAS: brand hijackers piggybacking on your branded keywords. Lucas breaks down a real case where a hijacked listing saw a 40% drop in conversion rate while ad spend stayed flat, costing the seller over $50,000 in three weeks. They discuss why Amazon's attribution model hides the damage, how to detect hijacke
The Amazon PPC Brand Registry ROAS Blind Spot
Amazon Brand Registry gives sellers premium ad tools like Sponsored Brands video and Brand Story, but many sellers overlook how Registry itself changes the ad auction dynamics — often inflating cost-per-click and diluting return on ad spend. Lucas and Luna dig into the data: a mid-six-figure seller who saw ACOS jump from 22% to 31% after enrolling, and how the structural shift in eligibility actua
The Amazon PPC Price Parity ROAS Blind Spot Most Sellers Miss
Lucas and Luna dig into a subtle ROAS killer that even experienced Amazon sellers overlook: price parity. When your product's price on Amazon is higher than on your own site or other retailers, Amazon's algorithm penalizes your ad placements — raising your cost per click and crushing your return on ad spend. Lucas explains the math behind Amazon's price competitiveness score, shares a concrete exa
The Amazon PPC Competitor Conquesting ROAS Blind Spot
In episode 125 of Performance Marketing with Fexingo, Lucas and Luna tackle the competitor conquesting blind spot that silently destroys ROAS for Amazon sellers. They break down the hidden cost of bidding on competitor brand terms — including the ad spend funneling to rivals via the attribution window, the brand halo effect that makes conquesting look profitable when it's not, and the data showing
The Amazon PPC Negative Product Targeting ROAS Blind Spot
Lucas and Luna uncover a pernicious Amazon PPC blind spot: failing to use negative product targeting ASINs in your Sponsored Products campaigns. Using a real-world example of a kitchen knife seller whose ads appeared on a $2.99 plastic peeler listing, they explain how this mistake inflates ad spend, drags down click-through rates, and distorts the campaign's relevance score. They walk through the
The Amazon PPC Buy Box Percentage Blind Spot That Kills ROAS
Lucas and Luna reveal a hidden ROAS killer: the Buy Box percentage blind spot. They explain why a 90% Buy Box win rate can still leave money on the table, how competitors with lower prices or faster shipping hijack conversions even without winning the Buy Box, and a step-by-step audit to identify if your campaigns are paying for impressions but not purchases. Using a real-world example of a mid-pr
Amazon PPC Dayparting ROAS Blind Spot Most Sellers Miss
Lucas and Luna explore a hidden ROAS killer in Amazon PPC: dayparting blind spots. Most sellers run ads 24/7, but conversion rates fluctuate dramatically by hour and day. Lucas breaks down how a pet-supply brand improved ROAS by 27 percent just by pausing ads during low-conversion late-night hours. He explains why Amazon's default always-on delivery algorithm actually penalizes advertisers who don
The Amazon PPC Ad Relevance Score Blind Spot That Kills ROAS
Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's auction algorithm, why many sellers ignore them, and a real-world example of a supplement brand that fixed its ad relevance and cut ACOS by 18 percentage points in 30 days. You'll
Amazon PPC Campaign Group Blind Spots That Kill ROAS
In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structure. Most sellers lump products into broad campaign groups, but that convenience creates data fog and budget bleed. Lucas walks through a real case study of a supplements brand that ran 72 SKUs under one campaign group, only to discover their top
Amazon PPC Negative Keyword Targeting ROAS Blind Spot
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk thro
Amazon PPC Campaign Manager Blind Spot That Kills ROAS
In this episode, Lucas and Luna uncover a costly blind spot in Amazon PPC: the campaign manager's own biases and habits. They explore how managers over-optimize for low ACOS, ignore seasonality in bid adjustments, and rely on automated rules that miss context. Using real examples like a seller who lost 30% margin by pausing a high-ACOS campaign too early, they show why stepping back from the dashb
Amazon PPC New-to-Brand Metrics ROAS Blind Spot
Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain how most sellers optimize purely for ACOS and total attributed sales, ignoring the distinction between repeat purchasers and net-new customers. They walk through Amazon's new-to-brand reporting in the advertising console — available for Sponsored
The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss
Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify
The Amazon PPC Ad Copy Split Test Blind Spot That Kills ROAS
Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within campaigns. Lucas and Luna walk through a real-world example from March 2026 where a seller running a single ad group for 'cordless vacuum' saw their click-through rate drop from 8% to 3% over four weeks. The culprit? A stale headline that got out
The Amazon PPC Placement Premium Blind Spot That Kills ROAS
Lucas and Luna reveal a costly Amazon PPC blind spot: the placement premium. When you bid aggressively for top-of-search placement, Amazon charges a premium on top of your bid — often 50% to 100% more. But the default dynamic bid settings compound this silently. Lucas explains how a simple change — switching from 'dynamic bids down only' to 'fixed bids' on high-intent campaigns — saved one seller
The Amazon PPC Campaign Lifecycle ROAS Blind Spot Most Sellers Miss
In this episode, Lucas and Luna explore a critical blind spot in Amazon PPC: how ROAS naturally declines as campaigns age, and why sellers who don't plan for lifecycle maturity waste budget. Lucas breaks down the typical arc of a campaign—from launch excitement to plateau to decay—using data from a real seller's account. He explains how search term maturity, bid inflation, and ad fatigue compound
Amazon DSP ROAS Blind Spot Most Sellers Miss
Most Amazon sellers focus on PPC and ignore the Demand-Side Platform. Lucas and Luna break down why Amazon DSP is not just for big brands. They walk through how a mid-size supplement seller used DSP to retarget high-intent shoppers, cut ACOS by 18%, and generate a 4.2x ROAS on a $15,000 test budget. The conversation covers audience building, frequency caps, and why the minimum spend is lower than
Why Your Amazon PPC Ad Copy Kills ROAS and How to Fix It
Episode 111 of Performance Marketing with Fexingo digs into a silent ROAS killer: ad copy. Lucas and Luna explain why most sellers obsess over bids and keywords but ignore the actual words on the page. They unpack a case study from a supplement brand that lifted ROAS 34 percent by rewriting just three headlines. The hosts walk through the science of message-match, the one-sentence test, and why Am
How Amazon PPC Placement Multipliers Wreck Your ROAS
Episode 110 of Performance Marketing with Fexingo reveals a hidden ROAS killer: Amazon's placement multipliers for top-of-search and product pages. Lucas walks through how a seller of premium kitchen gadgets saw ACOS jump from 18% to 34% overnight after enabling dynamic bids with placement adjustments, because the multiplier applied to every click, not just incremental wins. Luna pushes back on wh
The Amazon PPC Sponsored Display ROAS Blind Spot
Episode 109 of Performance Marketing with Fexingo exposes a ROAS blind spot that even experienced Amazon sellers overlook: Sponsored Display campaigns. Lucas and Luna break down how display ads on Amazon get misattributed by last-click logic, why they often look like they're underperforming when they're actually driving upper-funnel conversions, and how to measure true incrementality using pre- an
The Amazon PPC Brand Store Attribution Blind Spot That Kills ROAS
Lucas and Luna uncover a costly blind spot in Amazon PPC: the inability to attribute storefront traffic from ad clicks to final purchase. They explain how conversion window rules, session stitching gaps, and the 'last click' bias cause sellers to undervalue upper-funnel ads that drive traffic to brand stores. Using a real example of a skincare seller who spent $15K on Sponsored Brands that showed
The Amazon PPC Search Term Isolation Blind Spot That Kills ROAS
Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement
How Amazon PPC Brand Hijackers Destroy Your ROAS
Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hij
The Amazon PPC Sponsored Brands Video ROAS Blind Spot
Episode 105 of Performance Marketing with Fexingo dives into a ROAS blind spot most Amazon sellers overlook: Sponsored Brands video ads. Lucas and Luna break down why these ads often get treated as brand-awareness fodder rather than direct-response workhorses, and how a simple creative tweak — a 0.5-second hook, a clear CTA overlay, and a retargeting fallback — can flip the ROAS script. They walk
Amazon PPC Campaign Margin Erosion from Retail Arbitrage Sellers
Episode 104 of Performance Marketing with Fexingo. Lucas and Luna uncover a blind spot most Amazon sellers overlook: margin erosion caused by retail arbitrage sellers bidding on your branded keywords. They walk through how arbitrage competitors exploit high-intent search terms, raising your cost-per-click and diluting your ACOS. Using a concrete example from the supplement category, they show why
The Amazon PPC Blended ACOS Blind Spot Most Sellers Miss
Episode 103 of Performance Marketing with Fexingo uncovers the blended ACOS blind spot that silently erodes Amazon PPC profitability. Most sellers look at overall ACOS (advertising cost of sale) and think they're fine, but when you break it down by product tier — high-margin hero SKUs vs. low-margin loss leaders — the picture flips. Lucas and Luna walk through a real example: a seller with a blend
The Amazon PPC Brand Registry Blind Spot That Kills ROAS
Episode 102 of Performance Marketing with Fexingo. Lucas and Luna dive into a costly blind spot most Amazon sellers overlook: failing to leverage Brand Registry features in PPC campaigns. They break down how A+ Content, Brand Store, and Sponsored Brand video ads can dramatically improve click-through rates and conversion rates, using a real example of a supplement seller who saw ROAS jump 40 perce
The Amazon PPC Dayparting ROAS Blind Spot
Most Amazon sellers run the same ad schedule 24/7, but conversion rates swing wildly by hour of day. In this episode, Lucas and Luna break down dayparting—the practice of adjusting bids by time of day—using real data from a seller who shifted 30% of spend into evening windows and lifted ROAS by 22%. They cover how to read your own hourly performance reports, why Amazon's default is always 'all hou
Amazon PPC Search Term Impression Share Blind Spot That Kills ROAS
Episode 100 of Performance Marketing with Fexingo. Lucas and Luna dive deep into the Amazon PPC search term impression share blind spot—the silent ROAS killer that most sellers never analyze. Lucas explains how sellers can spend without capturing the right impression share for high-converting terms, using actual examples from a toothbrush seller who ran exact-match campaigns at 60% impression shar
Amazon Ad Fatigue Blind Spot That Kills ROAS
Episode 99 of Performance Marketing with Fexingo drills into a hidden ROAS killer: ad fatigue on Amazon. Lucas and Luna break down how repeated exposure to the same sponsored ad causes click-through rates to collapse and cost-per-click to rise, silently eroding margins. They walk through a real example of a mid-market kitchen-gadget seller who saw ACOS jump from 18% to 34% in three weeks, and how
Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss
Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also w
The Amazon PPC Negative Keyword ROAS Blind Spot Most Sellers Miss
Episode 97 of Fexingo Business Performance Marketing dives into a specific Amazon PPC blind spot that quietly destroys ROAS: negative keyword management at the campaign level. Lucas and Luna walk through why most sellers only apply negatives at the campaign level instead of the ad group level, how that blocks valuable long-tail traffic, and why the real ROAS killer is over-blocking — not under-blo
The Amazon PPC New Product Launch ROAS Blind Spot
Episode 96 of Performance Marketing with Fexingo dives into a critical blind spot that kills ROAS during new product launches on Amazon. Lucas and Luna break down why the standard 'low ACoS from day one' mindset destroys long-term profitability and how a deliberate launch phase — with higher bids, broad match keywords, and zero ROAS targets — actually builds the organic rank and keyword velocity t
Amazon PPC Campaign Budget Cannibalization Blind Spot
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly blind spot in Amazon PPC: campaign budget cannibalization. When multiple campaigns target the same keywords or products, budget is wasted on internal competition, driving up cost-per-click and lowering ROAS. They break down a real scenario from a seller running five identical campaigns for the same SKU
The Amazon PPC Branded Defense ROAS Blind Spot Most Sellers Miss
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a specific and costly blind spot in Amazon PPC: the branded defense campaign. Lucas explains why sellers often treat brand terms as a guaranteed win, only to find that aggressive defense can cannibalize organic sales and inflate cost-per-click without lifting total profitable revenue. He walks through a real case: a mid
Amazon PPC Match Type ROAS Blind Spot Most Sellers Miss
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a common but costly Amazon PPC blind spot: how match type allocation silently destroys ROAS. Most sellers treat exact, phrase, and broad match as equal tools—but they have wildly different efficiency profiles. Using a real-world example of a seller spending $50,000 a month on Sponsored Products, Lucas shows how shiftin
Amazon PPC Brand Defense Blind Spot That Sabotages ROAS
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic or competitor campaigns wastes ad spend and confuses attribution. Using a real-world example of a premium kitchen brand that saw a 30% jump in ROAS after tightening brand terms, the
Amazon PPC Cross Campaign Attribution Blind Spot ROAS
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultaneously—where standard last-click attribution overcredits the bottom-of-funnel campaign and hides the true assist value of upper-funnel ads. He explains why Amazon Marketing Cloud or
The Amazon PPC Campaign Structure Blind Spot That Kills ROAS
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly cannibalizing their own ROAS. Using a concrete example of a power tool brand that restructured from 'Drills,' 'Saws,' 'Accessories' into 'High-Margin New-to-Brand' and 'Defend Core Be
Amazon PPC RoAS Blind Spot: The Out of Stock Recovery Window
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-hour re-acceleration window, why Amazon's algorithm forgets your ad history after a stockout, and how to rebuild relevance without blowing your budget. Lucas shares a specific case f
The Amazon PPC Bid Adjustment ROAS Blind Spot
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget brand that shifted 30% of spend to peak conversion hours and improved overall ROAS by 17%. They discuss why default settings favor Amazon's revenue over your margin, how to interp
The Sponsored Ad Blind Spot That Kills Amazon PPC ROAS
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna unpack how attribution windows and cross-channel cannibalization create a blind spot that can silently drain your total ROAS. They break down a scenario where a 20 percent ROAS on s
The Amazon PPC Duplicate Keyword ROAS Blind Spot
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the auction, driving up cost-per-click and cannibalizing sales. They walk through a real example from a kitchen gadget seller whose ROAS dropped from 3.5 to 2.1 after unknowingly duplica
The Amazon PPC Cross-Sell ROAS Blind Spot That Kills Margins
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent accessories? Most sellers do, and it wrecks their return on ad spend. Lucas walks through the math: the difference between acquisition ROAS (1.5x) and cross-sell ROAS (often 10x+), w
Amazon PPC Audience Targeting Blind Spot That Kills ROAS
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million brand selling premium skincare, they walk through how broadcast keyword targeting wastes budget on irrelevant shoppers, while a layered audience-plus-keyword strategy cuts ACOS from
Amazon PPC Time of Day ROAS Blind Spot
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a kitchen-gadget brand, Lucas shows how conversion rates spike between 7 PM and 10 PM on weekdays but stay flat all weekend. Luna pushes back on whether Amazon's attribution window ma
Amazon PPC Attribution Window Blind Spots That Kill ROAS
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a supplement brand that saw its actual ROAS drop from 4.2 to 3.1 after switching to the correct window. They explain when to use each window, why Amazon defaults to the shortest one,
The Amazon PPC Same-As-Inventory Blind Spot That Kills ROAS
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficient. But actually, it can cause severe cannibalization of organic sales, inflate ACOS, and misallocate budget. Using the example of a seller in the competitive 'wireless earbuds' cat
The Amazon PPC Cost-Per-Click Inflation Blind Spot
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show how CPCs jumped 23% year-over-year between Q1 2025 and Q1 2026, driven by increased advertiser density and Amazon's shift toward video ad placements. The episode walks through a conc
Amazon PPC Rule-Based Automation ROAS Blind Spots
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by Y%' logic often destroys ROAS at scale, especially in categories with volatile search term dynamics. Using a real-world example of a supplement brand that saw ACOS jump from 22% to
The Amazon PPC Search Term Level Budgeting Blind Spot
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on a 'shoes' campaign might waste 60% on broad terms while starving high-converting exact-match queries. They walk through a real example from a supplement brand that saw ROAS jump 1
The Amazon PPC Dayparting ROAS Lever You Are Not Pulling
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real example: a supplement brand that shifted 15% of its budget from low-conversion overnight hours to peak buying windows between 7 PM and 10 PM, netting a 22% improvement in ROAS in under
The Amazon PPC Budget Rollover ROAS Blind Spot
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last year. Lucas and Luna break down the exact mechanism: how Portfolio budget rollover works, why it creates phantom ROAS when you're over-budget on one campaign and under on another,
The Amazon PPC Ad Placement ROAS Blind Spot You Are Ignoring
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Product Pages, and Rest of Search. Most advertisers set and forget placement premiums based on early campaign data, but Lucas shows how a mid-size home goods brand found that Top of
The Amazon PPC Placement Premium ROAS Blind Spot
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid multipliers (like +50% or +100%) often push ACOS above 40% without the seller realizing. They walk through how to diagnose the problem using placement reports, how to set strategic m
Your Amazon PPC Negative Brand Targeting Blind Spot That Kills ROAS
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand that saw 18% of its Sponsored Brands budget wasted on searches for 'Starbucks' and 'Peet's'—and explain how to set up brand-level negatives in your campaigns without accidentally
The Amazon PPC Brand Hijack ROAS Blind Spot
Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a real case of a kitchen-gadget brand that lost 40% of its Ad Sales to a hijacker who piggybacked on their branded keywords, then detail the fix: a two-pronged approach of aggressiv
Amazon PPC Fallout In A Zero-Day Shelf Life Category
Episode 71 of Performance Marketing with Fexingo dives into the hottest marketing challenge of mid-2026: how to run Amazon PPC for products with a zero-day shelf life. Lucas and Luna break down the example of a premium ice cream brand that launched on Amazon Fresh in March 2026 and hit a 4.2x ROAS ceiling because of spoilage-driven inventory constraints. They walk through the exact campaign struct
Your Amazon PPC New-to-Brand ROAS Blind Spot
Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement seller who saw 35% NTB rate but cut campaigns because blended ROAS looked weak, they explain why ignoring NTB leads to underinvesting in upper-funnel tactics like Sponsored Brands and
The Amazon PPC Negative Keyword ROAS Blind Spot That Sinks Scale
In Episode 69 of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on Amazon: negative keywords that are too broad or too aggressive. They walk through a real example of a supplement seller who accidentally negated 'probiotic capsules' while trying to block 'probiotic gummies' — and lost 23% of eligible impressions. They explain the difference between negative exact,
Your Amazon PPC Bid Automation Blind Spot Is Costing You ROAS
Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: the bid automation rules that many sellers set and forget. They walk through a real example of a kitchen-gadget brand whose automated 'dynamic bids down only' strategy was capping impression share on high-converting search terms while overspending on low-value queries. The episode drills into the mechanic, why the platform's default automat
The Amazon PPC Search Term Level ROAS Blind Spot
Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: most advertisers optimize at the campaign level, but the real leverage is at the search term level. Lucas explains how a single search term can ruin a campaign's ROAS without being visible in aggregate data, using a concrete example from a home goods brand. Luna challenges whether this level of granularity is worth the time. The conversatio
The Amazon PPC Campaign Budget ROAS Drain You Are Ignoring
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a costly but overlooked ROAS killer: campaign budget management on Amazon. Lucas explains how daily budgets that roll over into a monthly reset cycle create a fixed sum that, once spent, stops your ads cold — even on your best-converting hours. He contrasts this with Meta and Google's average daily budget system, which
The Amazon PPC New Product Launch ROAS Blind Spot
In Episode 65 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly mistake that even experienced Amazon sellers make: launching a new product and expecting positive ROAS from day one. Lucas explains why the first 60 to 90 days of a new ASIN are actually a research phase, not a profit phase, and how treating them as such can save thousands in wasted ad spend. He breaks down the con
The Amazon PPC Dayparting ROAS Lever You Are Not Pulling
Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real case of a kitchen-gadget brand that shifted ad spend to 6pm-10pm and saw ACOS drop from 28% to 22%, they explain how to pull campaign-level daypart reports, spot your brand's convers
Your Amazon PPC Search Term Isolation ROAS Blind Spot
Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget seller who saw blended ROAS of 3.5x but discovered that their exact-match branded terms drove 8x ROAS while broad-match competitor terms barely broke even at 1.2x. By isolating se
The Amazon PPC Search Term Clustering ROAS Blind Spot
Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping similar-but-not-identical terms into one campaign wastes spend, and how to restructure. They walk through a real example—a seller with 150 terms for 'leather notebook' and 'leather jo
Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS
Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks through a real case from a mid-six-figure supplement brand where unconstrained spend on a few high-volume terms led to a 40% ROAS drop. He explains how Amazon's default 'no cap' structure lets top-of-funnel terms drain budget from profitable long-tail queri
The Amazon PPC Ad Copy ROAS Lever You Are Not Using
Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the search query's intent. Lucas walks through a case study from a supplement brand that lifted click-through rate by 22% and conversion rate by 15% simply by rewriting headlines to mirror exact customer language from search term reports. Luna pushes back on w
The Amazon PPC Search Term Impression Share Blind Spot
Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid too low, and how non-branded head terms can waste budget with high impression share but bad conversion rates. They walk through a real scenario—a supplements brand spending $15,000
The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can cause budget cannibalization and inflated ACOS, using a real-world example of a kitchen gadget seller who lost 12% ROAS by mixing brand and generic terms in the same ad group. The
The Amazon PPC Dynamic Bids Down Only ROAS Trap
Episode 57 breaks down a overlooked Amazon PPC setting that silently kills ROAS: dynamic bids down only. Lucas explains why this bid strategy turns your campaigns into a traffic-restricting machine, using a real example of a $50,000 monthly ad spend client who lost 20% ROAS overnight after switching to down only. Luna pushes back on the common rationale, and they walk through what the actual data
Your Amazon PPC Brand Registry ROAS Blind Spot
Episode 56 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain that hits sellers who use Brand Registry on Amazon. Most sellers think Brand Registry protects their listings—but the same tool can suppress your own sponsored brand ad placements, inflating your ACoS by 20 percent or more. Lucas explains how the 'brand name match' logic inside Amazon's ad engine creates a
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