Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords.
Episodes
The ROAS Blind Spot in TikTok Shop Ad Scheduling
Most TikTok Shop sellers optimize their ads for the moment of conversion, but Lucas and Luna uncover a hidden inefficiency: the time-of-day and day-of-week patterns that quietly distort ROAS. Using a case study of a DTC skincare brand that saw a 23 percent gap between peak-hour and off-peak return on ad spend, they explain how ad scheduling interacts with TikTok's delivery algorithm, creator live
The TikTok Shop ROAS Blind Spot in Refund Windows
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a TikTok Shop ROAS blind spot that most DTC brands overlook in 2026: the refund window. They explain how TikTok Shop's 30-day return policy creates a 'phantom revenue' effect, where ad spend looks profitable on day one but the true cost of returns only shows up weeks later. Using a concrete example of a $50 product with
The TikTok Shop ROAS Blind Spot in Post-Purchase Upsells
Most DTC brands treat a TikTok Shop purchase as the finish line. But the real ROAS story often happens after checkout. In this episode, Lucas and Luna dig into the post-purchase upsell as a hidden driver of return on ad spend, using a concrete example: a skincare brand that added a bundle offer to their order confirmation page and saw a 12 percent lift in overall ROAS without spending an extra dol
The TikTok Shop ROAS Blind Spot in Live Shopping Checkout Friction
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly erodes ROAS for TikTok Shop sellers: checkout friction inside live shopping sessions. It's not about the ad — it's about what happens after the tap. They walk through real numbers: how a three-second delay can slash conversion rates by up to 7 percent, and why 62 percent of viewers bounce when
The TikTok Shop ROAS Blind Spot in User Generated Content
In this episode, Lucas and Luna dig into a TikTok Shop ROAS blind spot that most DTC brands overlook in 2026: the silent drag of user-generated content (UGC) on return on ad spend. They start with a concrete example of a skincare brand whose ROAS looked healthy at 3.2, but after factoring in the cost of UGC production, licensing, and the hidden inefficiency of underperforming creator posts, the re
The ROAS Blind Spot in TikTok Shop Creator Affiliate Commissions
Lucas and Luna dig into a hidden ROAS killer on TikTok Shop in 2026: creator affiliate commissions. While most brands optimize ad spend on paid placements, the affiliate fee structure quietly eats margins and skews attribution. They walk through a concrete scenario where a $50 product with a 20 percent creator commission looks profitable in the ads manager but bleeds cash once you factor in return
The TikTok Shop ROAS Blind Spot in Creative Testing
In this episode, Lucas and Luna drill into a specific TikTok Shop ROAS blind spot that most DTC brands miss: the way creative testing can quietly distort your return on ad spend. They break down a real scenario where a brand's 'winning' ad was actually a statistical fluke, and explain why your creative testing cadence might be inflating your numbers. They cover the danger of over-optimizing to a s
The TikTok Shop ROAS Blind Spot in Creative Fatigue
In this episode, Lucas and Luna dive into the TikTok Shop ROAS blind spot that most DTC brands miss in 2026: creative fatigue. They explore how the algorithm's preference for fresh creative can artificially inflate ROAS early, then cause a sudden cliff as fatigue sets in. Using a hypothetical brand example, they break down the numbers: a campaign that saw 4.5x ROAS in week one, sliding to 1.8x by
The TikTok Shop ROAS Blind Spot in Ad Frequency
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a ROAS blind spot that most DTC brands miss on TikTok Shop: ad frequency. They explain why showing the same creative to the same user too many times doesn't just annoy them — it quietly inflates your ROAS while killing your incrementality. Using a real-world example of a skincare brand that saw a 40 percent drop in ROAS w
The TikTok Shop ROAS Blind Spot in Branded Search
When TikTok Shop exploded in 2024, brands rushed in, saw huge ROAS numbers on day one, and scaled their ad spend. But Lucas and Luna dig into a quieter number: what happens when a brand starts to rank organically for its own brand search terms, and paid ads keep claiming credit for sales that were going to happen anyway. They unpack a specific DTC skincare brand that cut TikTok ad spend by 30 perc
The TikTok Shop ROAS Blind Spot Most DTC Brands Miss in 2026
Lucas and Luna drill into a costly blind spot in TikTok Shop advertising: ROAS that looks strong but quietly ignores the revenue brands actually keep after refunds, fees, and ad-influenced organic sales. Using a realistic DTC example, they show why a campaign reporting a 4.2 return on ad spend might actually be delivering less than 2.0 in real profit, and how the platform's attribution window and
The ROAS Blind Spot in Amazon PPC Same-Day Delivery
Amazon's same-day delivery promise is a powerful conversion driver, but it's quietly distorting your Amazon PPC ROAS. In this episode, Lucas and Luna unpack how same-day delivery eligibility changes shopper behavior at the exact moment your ad is served, why attribution windows miss the real impact, and how a failure to segment by delivery speed can make your best-performing campaigns look like lo
The ROAS Blind Spot in Amazon PPC Brand Defense
Lucas and Luna zero in on a costly blind spot in Amazon PPC: brand defense campaigns. They break down why the ROAS on your own brand terms is almost always a lie, how competitors can hijack your search results with Sponsored Brands and negative keywords, and why the real value isn't in the ad but in protecting your buy box and share of voice. Using a concrete example—a mid-size DTC skincare brand
The ROAS Blind Spot in Amazon PPC Subscriptions
Lucas and Luna uncover a hidden ROAS distortion in Amazon PPC: subscription programs. Many DTC brands running subscribe-and-save miss how subscription revenue inflates or deflates their reported return on ad spend. Lucas walks through a fictional skincare brand's numbers, showing how the first-purchase vs. recurring-revenue split changes what you should actually optimize for. They discuss why defa
The ROAS Blind Spot in Amazon PPC Ad Placement
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover the ROAS blind spot in Amazon PPC ad placement that most sellers overlook. While standard reports group placements like top-of-search, product pages, and rest-of-search, the real performance varies dramatically by device, category, and even time of day. The hosts break down why average ROAS across placements can mislead
The ROAS Blind Spot in Amazon PPC Post-Purchase Surveys
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS blind spot in Amazon PPC: the impact of post-purchase surveys on conversion rates and ad efficiency. They explore how survey prompts after checkout can accidentally suppress conversion tracking, leading to inflated ROAS numbers that mislead advertisers. Using a real-world case of a supplement brand that saw
The ROAS Blind Spot in Amazon PPC Dayparting
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a hidden inefficiency in Amazon PPC: the assumption that ROAS is uniform across the day. They explore how dayparting—scheduling bids by hour—can either inflate or flatten your returns, and why most sellers ignore it because of Amazon's default reporting. Using a fictional mid-size seller as an example, they break down how
Why Your Amazon PPC ROAS Hides the Real Cost of Returns
Episode 151 digs into a blind spot every Amazon seller has: ROAS calculations that ignore the cost of returns. Lucas and Luna walk through a concrete example — a mid-size kitchenware brand with a 20 percent return rate — and show how a 5.0 blended ROAS can actually be a 3.0 on the products that matter. They explain why return data lives in Seller Central, not in your ad platform, and why the fix i
The Attribution Window Blind Spot in Amazon PPC That Wastes Ad Spend
In episode 150 of Performance Marketing with Fexingo, Lucas and Luna tackle a blind spot that quietly wastes ad spend in Amazon PPC: the default attribution window. Most sellers look at a 7-day attribution window and assume it captures all the sales their ads drive. But when shoppers click an ad, then return days later to buy — often through a different path — that sale can be credited to the wron
The ROAS Blind Spot in Amazon PPC Coupon Clips
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly undermines Amazon PPC ROAS: coupon clips. They walk through a real scenario where a seller's coupon strategy looked like a win on paper but actually eroded margins and skewed ad performance. Lucas explains why coupon-attributed ROAS can mislead sellers into overbidding, and how the interaction
The Google Ads Brand Lift ROAS Blind Spot
Lucas and Luna dig into a blind spot most performance marketers ignore: the way brand lift inflates reported ROAS on Google Ads. Using a mid-size DTC skincare brand's real numbers, they break down why search and shopping campaigns are quietly credit-swiping from each other, and how a controlled geo holdout can show your 'profitable' campaigns are actually barely breaking even. Backed by a 2024 bra
The ROAS Blind Spot in Amazon PPC Bid by Placement
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly erodes ROAS for Amazon sellers: bidding by placement. They break down why the default 'Top of Search' placement bid multiplier can silently inflate your cost per acquisition, how the placement report can mislead you when you ignore your actual conversion rate by placement, and why many sellers
The Amazon PPC Budget Allocation Blind Spot That Kills ROAS
Lucas and Luna tackle a blind spot that quietly erodes profitability for Amazon sellers: the way budget gets divided across campaigns. Most sellers set budgets by habit or convenience, not by marginal return. Lucas explains why the last dollar spent in each campaign matters more than the average return on ad spend, and walks through a simple framework for reallocating budget toward the campaigns w
The Snapchat Ads ROAS Blind Spot Most DTC Brands Miss
A DTC skincare brand spent $50,000 on Snapchat Ads in Q2, got a reported ROAS of 4.0x, but when they ran a controlled lift test through Snap's own Brand Lift tool, the incremental ROAS was just 1.2x. That's a blind spot that's costing advertisers millions. Lucas and Luna break down why Snapchat's attribution window, view-through conversions, and user behavior inflate ROAS metrics, and how to use i
The Google Ads Performance Max ROAS Blind Spot
Performance Max campaigns are Google's fastest-growing ad product, but their ROAS numbers can be dangerously misleading. In this episode, Lucas and Luna unpack the attribution blind spot that causes PMax to overstate its true impact. They walk through a real example: a DTC brand seeing a 4.8x ROAS from PMax that dropped to 1.4x when they isolated incrementality. The episode covers why data-driven
The Pinterest Shopping Ads ROAS Blind Spot Most DTC Brands Miss
Most DTC brands see a 9x ROAS from Pinterest Shopping Ads and think it's a goldmine. But the platform's generous view-through attribution window and last-click model inflate the numbers dramatically. In this episode, we break down why a home decor brand's seemingly stellar Pinterest ROAS was actually a 2x incrementality story, and how to run proper holdout tests or use conversion lift studies to g
The Marginal ROAS Blind Spot That Kills Scale
Most marketers optimise for average ROAS — and that's exactly why their campaigns hit a wall. Lucas and Luna unpack the difference between average and marginal return on ad spend, using a real DTC brand that saw average ROAS of 3.0 but marginal ROAS of just 1.2 on its top-performing Facebook campaign. They explain why marginal ROAS is the number that actually determines scale, how to measure it wi
Why Default Attribution Windows Lie About ROAS
Lucas and Luna unpack a dangerous blind spot in performance marketing: the default attribution windows set by platforms like Meta, Google, and Amazon. Most advertisers look at their dashboard and see a 4.5x ROAS — but that number is often inflated by a 28-day click window or a 1-day view-through that counts accidental taps. By changing the window to 7-day click-only, one DTC brand saw their ROAS d
Your Retargeting ROAS Is Lying To You About Incrementality
In Episode 140, Lucas and Luna break down the biggest blind spot in performance marketing: retargeting attribution inflation. They use a 2025 Nielsen study showing a 22% gap between reported and true ROAS when incrementality measurement is absent. The hosts dig into why platform-side metrics overcredit retargeting, how frequency caps create false returns, and a simple free tool any brand can use t
The LinkedIn Ads ROAS Blind Spot B2B Marketers Miss
In this episode, Lucas and Luna uncover a common ROAS blind spot in LinkedIn advertising. A B2B client reported 3.5x ROAS, but after adjusting attribution windows and excluding existing customers, the real ROAS was 1.2x. They discuss how LinkedIn's 90-day view-through attribution overcredits ads, how matched audiences inflate conversion counts with existing customers, and how lead quality further
The Walmart Connect WFS Blind Spot That Kills ROAS
Walmart Connect is the fastest-growing retail media network, but sellers who treat it like Amazon PPC are leaving money on the table. In this episode, Lucas and Luna uncover a critical blind spot: Walmart's algorithm gives a major ad rank boost to products in the Walmart Fulfillment Services (WFS) network. Using real data from a kitchen-gadget seller, they show how non-WFS items suffer 40% lower i
YouTube Ads View-Through Conversion ROAS Blind Spot
In this episode, we expose a common blind spot in YouTube advertising: the over-reliance on view-through conversions when measuring return on ad spend. Most advertisers see a glowing 3x ROAS only to discover that 70% of those conversions came from someone who watched two seconds and bought a week later. We explain how Google's default 30-day view-through window inflates performance, how to check t
The TikTok Spark Ads ROAS Blind Spot DTC Brands Miss
A direct-to-consumer skincare brand saw a 4.5x ROAS from TikTok Spark Ads—yet overall revenue barely budged. Lucas and Luna unpack the hidden cannibalization effect: when boosting organic posts, brands often steal impressions from their own free reach. They discuss how TikTok's algorithm treats Spark Ads differently, why last-click attribution inflates performance, and why running a simple increme
Meta Advantage Plus Shopping Campaign ROAS Blind Spot Most Advertisers Miss
In this episode, Lucas and Luna reveal a critical blind spot in Meta Advantage+ shopping campaigns: the default 28-day click attribution window that inflates ROAS. Using a real example from a DTC brand that saw its ROAS drop from 4.5 to 2.8 after switching to a 7-day click window, they explain why most advertisers are misled by Meta's generous attribution. Learn how to adjust your attribution sett
Google Ads Broad Match ROAS Blind Spot Most Advertisers Miss
In this episode, Lucas and Luna break down why Google Ads broad match keywords can quietly destroy your ROAS if you don't manage them correctly. They walk through a real example of a campaign that saw 40% of spend wasted on irrelevant search queries, and explain how to set up negative keyword lists, monitor search terms, and use smart bidding without losing control. If you've been letting broad ma
The Amazon PPC Video ad ROAS Blind Spot Most Sellers Miss
In Episode 133 of Performance Marketing with Fexingo, Lucas and Luna uncover a major ROAS blind spot in Amazon PPC: video ads. While most sellers treat video as a branding play, it often delivers a lower ACOS than standard sponsored products—especially for high-consideration categories like electronics and furniture. Lucas walks through a January 2026 case study from a mid-market electronics selle
The Amazon PPC Campaign Placement ROAS Blind Spot
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a subtle but costly ROAS blind spot: the interaction between Amazon PPC campaign placement adjustments and dynamic bid settings. Using a concrete example from a kitchen gadget seller who saw ACOS jump from 18% to 34% after optimizing placements, they explain how default bid modifiers for top-of-search and product pages
The Amazon PPC Return Rate Blind Spot That Kills ROAS
Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 percent return rate — showing how a seemingly profitable campaign actually loses money once you factor in refunded orders. They explain how to adjust your ROAS targets, use return-rate
The Amazon PPC Bid Adjustment Blind Spot That Kills ROAS
Episode 130 of Performance Marketing with Fexingo uncovers a subtle but brutal ROAS killer: bid adjustments across placements, devices, and dayparts. Lucas and Luna break down a real case of a kitchen-gadget brand that spent $15,000 on top-of-search bids but missed a 30% ROAS uplift from mobile-optimized creatives. They walk through how bid multipliers interact—and why most sellers leave 15-20% RO
The Amazon PPC Search Term Impression Share Blind Spot
Lucas and Luna unpack a performance marketing blind spot that doesn't appear in any standard Amazon PPC report: search term impression share. Using data from a real brand that spent $180,000 per month on Sponsored Products only to discover that 40 percent of its target search terms had less than 30 percent impression share, they walk through how to diagnose the problem using the Search Term Perfor
The Amazon PPC Brand Hijack ROAS Blind Spot
Lucas and Luna uncover a dangerous blind spot in Amazon PPC that can silently destroy your ROAS: brand hijackers piggybacking on your branded keywords. Lucas breaks down a real case where a hijacked listing saw a 40% drop in conversion rate while ad spend stayed flat, costing the seller over $50,000 in three weeks. They discuss why Amazon's attribution model hides the damage, how to detect hijacke
The Amazon PPC Brand Registry ROAS Blind Spot
Amazon Brand Registry gives sellers premium ad tools like Sponsored Brands video and Brand Story, but many sellers overlook how Registry itself changes the ad auction dynamics — often inflating cost-per-click and diluting return on ad spend. Lucas and Luna dig into the data: a mid-six-figure seller who saw ACOS jump from 22% to 31% after enrolling, and how the structural shift in eligibility actua
The Amazon PPC Price Parity ROAS Blind Spot Most Sellers Miss
Lucas and Luna dig into a subtle ROAS killer that even experienced Amazon sellers overlook: price parity. When your product's price on Amazon is higher than on your own site or other retailers, Amazon's algorithm penalizes your ad placements — raising your cost per click and crushing your return on ad spend. Lucas explains the math behind Amazon's price competitiveness score, shares a concrete exa
The Amazon PPC Competitor Conquesting ROAS Blind Spot
In episode 125 of Performance Marketing with Fexingo, Lucas and Luna tackle the competitor conquesting blind spot that silently destroys ROAS for Amazon sellers. They break down the hidden cost of bidding on competitor brand terms — including the ad spend funneling to rivals via the attribution window, the brand halo effect that makes conquesting look profitable when it's not, and the data showing
The Amazon PPC Negative Product Targeting ROAS Blind Spot
Lucas and Luna uncover a pernicious Amazon PPC blind spot: failing to use negative product targeting ASINs in your Sponsored Products campaigns. Using a real-world example of a kitchen knife seller whose ads appeared on a $2.99 plastic peeler listing, they explain how this mistake inflates ad spend, drags down click-through rates, and distorts the campaign's relevance score. They walk through the
The Amazon PPC Buy Box Percentage Blind Spot That Kills ROAS
Lucas and Luna reveal a hidden ROAS killer: the Buy Box percentage blind spot. They explain why a 90% Buy Box win rate can still leave money on the table, how competitors with lower prices or faster shipping hijack conversions even without winning the Buy Box, and a step-by-step audit to identify if your campaigns are paying for impressions but not purchases. Using a real-world example of a mid-pr
Amazon PPC Dayparting ROAS Blind Spot Most Sellers Miss
Lucas and Luna explore a hidden ROAS killer in Amazon PPC: dayparting blind spots. Most sellers run ads 24/7, but conversion rates fluctuate dramatically by hour and day. Lucas breaks down how a pet-supply brand improved ROAS by 27 percent just by pausing ads during low-conversion late-night hours. He explains why Amazon's default always-on delivery algorithm actually penalizes advertisers who don
The Amazon PPC Ad Relevance Score Blind Spot That Kills ROAS
Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's auction algorithm, why many sellers ignore them, and a real-world example of a supplement brand that fixed its ad relevance and cut ACOS by 18 percentage points in 30 days. You'll
Amazon PPC Campaign Group Blind Spots That Kill ROAS
In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structure. Most sellers lump products into broad campaign groups, but that convenience creates data fog and budget bleed. Lucas walks through a real case study of a supplements brand that ran 72 SKUs under one campaign group, only to discover their top
Amazon PPC Negative Keyword Targeting ROAS Blind Spot
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk thro
Amazon PPC Campaign Manager Blind Spot That Kills ROAS
In this episode, Lucas and Luna uncover a costly blind spot in Amazon PPC: the campaign manager's own biases and habits. They explore how managers over-optimize for low ACOS, ignore seasonality in bid adjustments, and rely on automated rules that miss context. Using real examples like a seller who lost 30% margin by pausing a high-ACOS campaign too early, they show why stepping back from the dashb
Amazon PPC New-to-Brand Metrics ROAS Blind Spot
Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain how most sellers optimize purely for ACOS and total attributed sales, ignoring the distinction between repeat purchasers and net-new customers. They walk through Amazon's new-to-brand reporting in the advertising console — available for Sponsored
The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss
Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify
The Amazon PPC Ad Copy Split Test Blind Spot That Kills ROAS
Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within campaigns. Lucas and Luna walk through a real-world example from March 2026 where a seller running a single ad group for 'cordless vacuum' saw their click-through rate drop from 8% to 3% over four weeks. The culprit? A stale headline that got out
The Amazon PPC Placement Premium Blind Spot That Kills ROAS
Lucas and Luna reveal a costly Amazon PPC blind spot: the placement premium. When you bid aggressively for top-of-search placement, Amazon charges a premium on top of your bid — often 50% to 100% more. But the default dynamic bid settings compound this silently. Lucas explains how a simple change — switching from 'dynamic bids down only' to 'fixed bids' on high-intent campaigns — saved one seller
The Amazon PPC Campaign Lifecycle ROAS Blind Spot Most Sellers Miss
In this episode, Lucas and Luna explore a critical blind spot in Amazon PPC: how ROAS naturally declines as campaigns age, and why sellers who don't plan for lifecycle maturity waste budget. Lucas breaks down the typical arc of a campaign—from launch excitement to plateau to decay—using data from a real seller's account. He explains how search term maturity, bid inflation, and ad fatigue compound
Amazon DSP ROAS Blind Spot Most Sellers Miss
Most Amazon sellers focus on PPC and ignore the Demand-Side Platform. Lucas and Luna break down why Amazon DSP is not just for big brands. They walk through how a mid-size supplement seller used DSP to retarget high-intent shoppers, cut ACOS by 18%, and generate a 4.2x ROAS on a $15,000 test budget. The conversation covers audience building, frequency caps, and why the minimum spend is lower than
Why Your Amazon PPC Ad Copy Kills ROAS and How to Fix It
Episode 111 of Performance Marketing with Fexingo digs into a silent ROAS killer: ad copy. Lucas and Luna explain why most sellers obsess over bids and keywords but ignore the actual words on the page. They unpack a case study from a supplement brand that lifted ROAS 34 percent by rewriting just three headlines. The hosts walk through the science of message-match, the one-sentence test, and why Am
How Amazon PPC Placement Multipliers Wreck Your ROAS
Episode 110 of Performance Marketing with Fexingo reveals a hidden ROAS killer: Amazon's placement multipliers for top-of-search and product pages. Lucas walks through how a seller of premium kitchen gadgets saw ACOS jump from 18% to 34% overnight after enabling dynamic bids with placement adjustments, because the multiplier applied to every click, not just incremental wins. Luna pushes back on wh
The Amazon PPC Sponsored Display ROAS Blind Spot
Episode 109 of Performance Marketing with Fexingo exposes a ROAS blind spot that even experienced Amazon sellers overlook: Sponsored Display campaigns. Lucas and Luna break down how display ads on Amazon get misattributed by last-click logic, why they often look like they're underperforming when they're actually driving upper-funnel conversions, and how to measure true incrementality using pre- an
The Amazon PPC Brand Store Attribution Blind Spot That Kills ROAS
Lucas and Luna uncover a costly blind spot in Amazon PPC: the inability to attribute storefront traffic from ad clicks to final purchase. They explain how conversion window rules, session stitching gaps, and the 'last click' bias cause sellers to undervalue upper-funnel ads that drive traffic to brand stores. Using a real example of a skincare seller who spent $15K on Sponsored Brands that showed
The Amazon PPC Search Term Isolation Blind Spot That Kills ROAS
Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement
How Amazon PPC Brand Hijackers Destroy Your ROAS
Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hij
The Amazon PPC Sponsored Brands Video ROAS Blind Spot
Episode 105 of Performance Marketing with Fexingo dives into a ROAS blind spot most Amazon sellers overlook: Sponsored Brands video ads. Lucas and Luna break down why these ads often get treated as brand-awareness fodder rather than direct-response workhorses, and how a simple creative tweak — a 0.5-second hook, a clear CTA overlay, and a retargeting fallback — can flip the ROAS script. They walk
Amazon PPC Campaign Margin Erosion from Retail Arbitrage Sellers
Episode 104 of Performance Marketing with Fexingo. Lucas and Luna uncover a blind spot most Amazon sellers overlook: margin erosion caused by retail arbitrage sellers bidding on your branded keywords. They walk through how arbitrage competitors exploit high-intent search terms, raising your cost-per-click and diluting your ACOS. Using a concrete example from the supplement category, they show why
The Amazon PPC Blended ACOS Blind Spot Most Sellers Miss
Episode 103 of Performance Marketing with Fexingo uncovers the blended ACOS blind spot that silently erodes Amazon PPC profitability. Most sellers look at overall ACOS (advertising cost of sale) and think they're fine, but when you break it down by product tier — high-margin hero SKUs vs. low-margin loss leaders — the picture flips. Lucas and Luna walk through a real example: a seller with a blend
The Amazon PPC Brand Registry Blind Spot That Kills ROAS
Episode 102 of Performance Marketing with Fexingo. Lucas and Luna dive into a costly blind spot most Amazon sellers overlook: failing to leverage Brand Registry features in PPC campaigns. They break down how A+ Content, Brand Store, and Sponsored Brand video ads can dramatically improve click-through rates and conversion rates, using a real example of a supplement seller who saw ROAS jump 40 perce
The Amazon PPC Dayparting ROAS Blind Spot
Most Amazon sellers run the same ad schedule 24/7, but conversion rates swing wildly by hour of day. In this episode, Lucas and Luna break down dayparting—the practice of adjusting bids by time of day—using real data from a seller who shifted 30% of spend into evening windows and lifted ROAS by 22%. They cover how to read your own hourly performance reports, why Amazon's default is always 'all hou
Amazon PPC Search Term Impression Share Blind Spot That Kills ROAS
Episode 100 of Performance Marketing with Fexingo. Lucas and Luna dive deep into the Amazon PPC search term impression share blind spot—the silent ROAS killer that most sellers never analyze. Lucas explains how sellers can spend without capturing the right impression share for high-converting terms, using actual examples from a toothbrush seller who ran exact-match campaigns at 60% impression shar
Amazon Ad Fatigue Blind Spot That Kills ROAS
Episode 99 of Performance Marketing with Fexingo drills into a hidden ROAS killer: ad fatigue on Amazon. Lucas and Luna break down how repeated exposure to the same sponsored ad causes click-through rates to collapse and cost-per-click to rise, silently eroding margins. They walk through a real example of a mid-market kitchen-gadget seller who saw ACOS jump from 18% to 34% in three weeks, and how
Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss
Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also w
The Amazon PPC Negative Keyword ROAS Blind Spot Most Sellers Miss
Episode 97 of Fexingo Business Performance Marketing dives into a specific Amazon PPC blind spot that quietly destroys ROAS: negative keyword management at the campaign level. Lucas and Luna walk through why most sellers only apply negatives at the campaign level instead of the ad group level, how that blocks valuable long-tail traffic, and why the real ROAS killer is over-blocking — not under-blo
The Amazon PPC New Product Launch ROAS Blind Spot
Episode 96 of Performance Marketing with Fexingo dives into a critical blind spot that kills ROAS during new product launches on Amazon. Lucas and Luna break down why the standard 'low ACoS from day one' mindset destroys long-term profitability and how a deliberate launch phase — with higher bids, broad match keywords, and zero ROAS targets — actually builds the organic rank and keyword velocity t
Amazon PPC Campaign Budget Cannibalization Blind Spot
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly blind spot in Amazon PPC: campaign budget cannibalization. When multiple campaigns target the same keywords or products, budget is wasted on internal competition, driving up cost-per-click and lowering ROAS. They break down a real scenario from a seller running five identical campaigns for the same SKU
The Amazon PPC Branded Defense ROAS Blind Spot Most Sellers Miss
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a specific and costly blind spot in Amazon PPC: the branded defense campaign. Lucas explains why sellers often treat brand terms as a guaranteed win, only to find that aggressive defense can cannibalize organic sales and inflate cost-per-click without lifting total profitable revenue. He walks through a real case: a mid
Amazon PPC Match Type ROAS Blind Spot Most Sellers Miss
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a common but costly Amazon PPC blind spot: how match type allocation silently destroys ROAS. Most sellers treat exact, phrase, and broad match as equal tools—but they have wildly different efficiency profiles. Using a real-world example of a seller spending $50,000 a month on Sponsored Products, Lucas shows how shiftin
Amazon PPC Brand Defense Blind Spot That Sabotages ROAS
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic or competitor campaigns wastes ad spend and confuses attribution. Using a real-world example of a premium kitchen brand that saw a 30% jump in ROAS after tightening brand terms, the
Amazon PPC Cross Campaign Attribution Blind Spot ROAS
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultaneously—where standard last-click attribution overcredits the bottom-of-funnel campaign and hides the true assist value of upper-funnel ads. He explains why Amazon Marketing Cloud or
The Amazon PPC Campaign Structure Blind Spot That Kills ROAS
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly cannibalizing their own ROAS. Using a concrete example of a power tool brand that restructured from 'Drills,' 'Saws,' 'Accessories' into 'High-Margin New-to-Brand' and 'Defend Core Be
Amazon PPC RoAS Blind Spot: The Out of Stock Recovery Window
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-hour re-acceleration window, why Amazon's algorithm forgets your ad history after a stockout, and how to rebuild relevance without blowing your budget. Lucas shares a specific case f
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