The Marketing Millennials
The Marketing Millennials is a marketing podcast hosted by Daniel Murray. Each episode features interviews with marketing leaders from companies like Gymshark, Shopify, and Infiniti. The show focuses on actionable insights, covering topics such as building newsletters and scaling on TikTok. Guests are encouraged to share stories and real-world experiences. The podcast also has a community on LinkedIn and Instagram.
Episodes
Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448
If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.
Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform where users spend almost 3 hours a day playing, building, and hanging out with friends.
She breaks down the 3 sma
SPECIAL SERIES: The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM
What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.)
Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands blend art & science to make audio ads and sonic identities that stick.
Today on the pod, he shares what an audio ad has t
Content Rormats That Work Right Now | Bathroom Break #129
From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the content format that pairs with them: an AI-built 2027 calendar for your industry, gated to grow your list, which sees over a
How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet
What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got.
This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Mars before bringing his measurement obsession to PepsiCo. He also literally wrote the book on it.He and Daniel get into
How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan | Ep. 447
What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out.
She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why they send a small team everywhere from Coachella to Comic
LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128
Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with th
How to Build a Winning B2B Creator Program with Vin Matano, Founder of Creatorbuzz
Is it really alllll about follower count when it comes to B2B influencer marketing?
It’s not. It’s more about who’s following you, than how many.
Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand ne
How to Measure Brand Marketing Success with Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket | Ep. 446
How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff.
After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for th
Use Prediction Markets to Plan Your 2027 Content | Bathroom Break #127
Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and
How to Build AI Agents for Your Marketing Team with Kris Rudeegraap, Co-CEO at Sendoso, and Jessica Voss Head of Marketing at Kana
Should your AI agents have job titles? Today, Daniel, Kris Rudeegraap, Co-CEO of Sendoso, and Jessica Vose, Head of Marketing at Kana, debate the best way to build AI Marketing agents: role-based digital colleagues or one Marketing operating layer that connects everything. Kris shares how Sendoso went from hundreds of invisible automations to agents with managers and performance reviews, and why
How To Nail Local Marketing with with Jena Wolfe, VP of Marketing at Goop Kitchen | Ep. 445
How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen (https://www.goopkitchen.com), has figured it out.
Jena started out writing restaurant listings for a New York magazine, spent almost 15 years running her own creative agencies, and is now Goop Kitchen's first-ever VP of Marketing (and her first time on the bra
How to Increase Your Landing Page Conversions | Bathroom Break #126
Your landing page is probably leaking visitors, and the fixes are smaller than you think.
Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-fill field silently costs you registrants, where to put social proof so it actually does something, and the 1 thing on y
Finding Social Creators Before They Blow Up, with Jori Evans, Director of Social at MANSCAPED
If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figured out the answers to a lot of mysteries, and she joined the pod to share her wisdom.
Originally aired in January, thi
Why Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 444
Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch.
He and Daniel talk about the difference between automation and intelligence
How AI Is Changing Email, Part 2 | Bathroom Break #125
AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register for the 2027 HR compliance briefing by Friday," and testing it is driving a 19% increase in click through rates. Bullet po
4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek
After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it.
As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen.
In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offli
The 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 443
How do you land on a name when you're staring down fifty thousand options, and none of them feel right?
Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of market research tools built for Marketers with zero research background. Katie joined the company on the communications si
How AI is Changing Email | Bathroom Break #124
AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all.
Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single mon
2026 LinkedIn Content Playbook with Mark Jung, Cofounder of Authority
Mark Jung, Founder at Known and LinkedIn growth expert, joins the podcast to break down how to win on LinkedIn in 2026, from the new positive-signal-only feed, the LLM-trained algorithm, to the bio changes nobody is talking about.
Listen to find out how your bio now matters more than your follower count, and how a brand-new creator with 50 followers can get the reach of someone with 50,000.
Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026 | Ep. 442
A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money?
Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Constructi
How Marketers Are Mining X for Viral Hooks (Step by Step) | Bathroom Break #123
There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" tr
The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue
Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch.Plus the "plumbing" that keeps a lean team shipping, and the "trophy room" trick Adam uses to prove ROI when
How to Get Your Brand Mentioned in AI Search, with Ross Simmonds, Founder & CEO of Foundation Marketing | Ep. 441
Is SEO dead? Ross Simmonds, CEO & Founder of Foundation Marketing, says that's the wrong fight. In today's episode, Ross breaks down AI search, AEO, and how to get your brand cited by ChatGPT, Claude, and Perplexity. He also asks the real question: what happens AFTER you publish.Also: why Reddit is STILL the most underrated channel in Marketing, how to measure your AI visibility (from share of voi
Email Marketing Rules You Can Finally Stop Following | Bathroom Break #122
Are there Marketing "best practices" costing you signups? (Yes.)
Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a wor
Building a Team of AI Marketing Agents with Ryan Gavin, CMO at Slack
What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet.Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content with
Google's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440
If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the
What's Changed with Claude and ChatGPT for Marketers in August | Bathroom Break #121
Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and images they generate, so your AI content can get spotted the second it goes live.
Also: why this might actually be good news if you can make original work, why Claude just became a 1st-draft tool instead of a shortcut, and the Canva and sc
How to Win as a Challenger Brand, with Andrew LeRay, Director of Brand Marketing at NWSL
Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwel
A CMO's Guide to Pipeline Math, with Amanda Cole, CMO at Bloomreach | Ep. 439
What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.She and
How to Prep Your Content for 2027 Right Now | Bathroom Break #120
It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have most of what you need to get started now.
Jay and Daniel break down the exact content to have ready before October hits, why calendars are the format that gets consumed the most in Q4, how to remix content you already have instead of starting
What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io
Email isn’t dead. But most Marketers are measuring it the wrong way.
Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.
From why web design trends fall apart inside the inbox, to why text-based emails often
MIT's Social Media Playbook, with Jenny Fowler, Director of Social Media Strategy @ MIT | Ep. 438
Every school is on social media. Almost none of them have built anything like what MIT has.
Daniel sits down with Jenny Fowler, Director of Social Media Strategy at MIT and author of a book on organic social media, to break down the playbook behind growing the university's following to more than 7 million people across platforms, entirely organic, in a category most brands would consider one of
What's Working on Facebook Right Now | Bathroom Break #119
We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience.Yep, we're talking about FACEBOOK.Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (an
How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437
Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).If you'r
How To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436
How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.Plus the brand's first OnlyFans page, placements from Lov
Train Your AI for Smarter Content, Warmer Leads | Bathroom Break #118
Your best content ideas and warmest leads are already sitting in data you forgot you had.
Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date.
Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past thre
How to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl | Ep. 435
What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymb
Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 434
Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet.
Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the
Subject Line Tips That Are Working | Bathroom Break #117
Your subject lines might be too clean, too correct, and too polished to actually get opened.
Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly
How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed.
So how do you dial up your human-ness…and build trust in the process?
Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1
When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years.
His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver.
Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says ev
Are You Measuring These Email Metrics? | Bathroom Break #116
Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking.
Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately,
What Type of Content Works on Linkedin, with Alex Rynne, Senior Content Marketing Manager at LinkedIn
Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness.
Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team sw
How Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431
Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop.
In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. What breaks through in a feed full of AI content, and how do you scale it without turning into slop yourself?
Kelly and
A Marketing Metric You Need To Track | Bathroom Break #115
If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture.
Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo l
The Formula for Standing Out in the Age of Infinite Content, with Debbie Millman & Christina Bottis | Ep. 430
When AI can spit out infinite content for free, is yelling into the void actually a losing game?
In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do.
Debbie Millman is a designer, author, and educator who founded the world's first ever Master's program in Branding at SVA. She's also hosted the podcast Design Matters for 21 years and is a Har
Why Marketing Needs To Own Market Research With Molly Strawn-Carreño, Director of Brand Growth at AYTM | Ep. 429
What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do?
Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit.
They dig into the “Say-
The AI Prompts That Actually Move the Needle | Bathroom Break #114
Most Marketers are using AI to generate. The ones winning right now are using it to interrogate.
Jay breaks down a two-minute tactic he's been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product or service. Then cross-reference the outputs to find what shows up on every platfo
The Online Marketing Secrets You Need to Know with Amy Porterfield | Ep. 428
Online marketing is changing every day. Are you keeping up with it?
Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT.
The key to keeping up? Personalization strategies. It may seem simple, but
The Key to Building Buzz in Marketing with Milo Frank, Senior Director of Marketing at H Wood Group | Ep. 427
What does it take to market a restaurant that tells its guests there's nothing to see here?
Milo Frank, Senior Director of Marketing at H Wood Group, has spent over a decade building one of the most recognizable hospitality brands in the country, home to Delilah, The Nice Guy, and a whole lot of surprises no one saw coming.
And Milo breaks down how H Wood approaches launching in a new market
SPECIAL SERIES: How to Avoid AI Slop in Brand Creative with Michael Horton, Co-Founder of Slate & Adam Creeger, CTO at Slate
Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem?
Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actuall
Your Email Marketing Metrics Are Lying | Bathroom Break #113
If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data.
Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top jus
How AI is Changing SEO with Mike Witham, Head of Search at 97th Floor | Ep. 426
Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding.
Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to ne
Why Creative Is Still the Biggest Lever in Performance Marketing with Reza Khadjavi, CEO of Motion | Ep. 425
What if the best AI tools in the world still can't replace a great Marketer?
Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win.
And, he breaks down how Motion is building A
SPECIAL SERIES: Marketing Moments: What's Actually Breaking Through Right Now with Samantha Yehle, Brand and Social Media Consultant
What’s actually breaking through on social right now?
Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention.
She shares why social media has become the new hom
“Aggressive” Marketing Tactics | Bathroom Break #112
Are you leaving conversions on the table by playing it too safe with email?
Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening.
Daniel adds why text message reminders are a massively underused tool for getting peop
How Legacy Brands Win on Social Media with Ryan Roth, Director of Brand Growth at Peter Thomas Roth | Ep. 424
What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories?
Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.
Fro
How the Biggest Sporting Event in Earth is Marketed with Bettina Garibaldi, Chief Marketing and Communications Officer at FIFA World Cup 2026 | Ep. 423
How do you market the biggest sporting event on Earth?
For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It’s about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives.
After m
SPECIAL SERIES: The Practitioner's Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at Slate
What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online?
In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to makin
The VIP Segments You're Sleeping On | Bathroom Break #111
You already have VIPs in your database. You're just not treating them that way.
Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.
Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks
The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 422
What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand.
Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recogni
How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421
For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible.
Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever.
They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted re
SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of Slate
The future of Marketing? It starts with being social-first.
In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy.
Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation
5 Webinar Tactics to Steal | Bathroom Break #110
Are your webinars actually driving pipeline or are you just checking a box?
Jay and Daniel break down the small mistakes that tank webinar performance and the easy fixes that make a real difference.
Jay explains why a specific, curiosity-driven title beats a fluffy, descriptive one every time, and why two reminder emails on the day of your event is not too many. Daniel makes the case for se
The Affiliate Marketing Playbook with Cricket Treanor, Digital Marketing and Ecommerce at Patagonia | Ep. 420
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.
This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand
How To Redefine Your Brand With Tory Pachis, CMO of Amica Insurance | Ep. 419
Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite.
Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning.
Tory s
Should You Pause Your Marketing on Holidays?| Bathroom Break #109
Should you keep your Marketing running on holidays, or hit pause and wait for a better day?
Jay and Daniel make the case for keeping the engine going, and back it up with actual tactics.
Jay breaks down how to mine holiday auto-reply emails for retargeting gold and why long form content tends to perform especially well when people finally have time to read. Daniel explains why consistency b
Guide to Marketing Complicated Products with Trey Ferro, CEO of Wag!, Ex-Spot Pet insurance | Ep. 418
Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t.
This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind
The Truth About Your ICP with Hailey McDonald, VP of Revenue Marketing at Sprout Social | Ep. 417
Does everyone on your revenue team actually agree on who your ideal customer is?
Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campaigns before your ICP is truly locked in across every team.
Hailey breaks down why most companies are doing ABM in n
The June 2026 Marketing Playbook | Bathroom Break #108
Is your June Marketing strategy ready for one of the wildest months in recent memory?
Jay and Daniel break down three major forces hitting the calendar at the same time.
Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need
How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416
AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively.
Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content produc
5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415
How does a 125-year-old brand still manage to feel fresh?
Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant.
From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the wor
The LinkedIn Strategy You're Probably Not Doing | Bathroom Break #107
Is your LinkedIn content getting buried in the feed?
Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now.
Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret wea
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414
Influencer marketing isn’t just for DTC anymore, and Sarah Adam is here to prove it.
As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.
And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should
How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
The playbook for building a sports team just changed…and most brands aren’t thinking big enough.
Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played.
Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from
New LinkedIn and Instagram Features You Need to Use Now | Bathroom Break #106
The platforms just told you exactly what they care about…are you paying attention?
In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately.
Jay explains why LinkedIn’s new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt ear
How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn?
Viral growth, 35K+ followers, and a whole new playbook for B2B content.
Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.
Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411
The bar for good content just got higher…and most brands aren’t ready.
Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.
With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early da
Marketers, Are You Using AI like This? | Bathroom Break #105
If you’re only using one AI tool, you’re already behind.
Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn’t enough anymore.
They dive into new capabilities across platforms, including ChatGPT’s updated image generation, and why Claude’s “skills” feature can save hours by acting like a reusable prompt system for your brand voice
The New Rules of LinkedIn Growth | Marketing, Demystified Podcast
Most people think LinkedIn growth comes from posting more. They’re wrong.
Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them.
From why comments might be more powerful than posts, to how the algorithm actually decides what gets
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