The Marketing Millennials
The Marketing Millennials is a marketing podcast hosted by Daniel Murray. Each episode features interviews with marketing leaders from companies like Gymshark, Shopify, and Infiniti. The show focuses on actionable insights, covering topics such as building newsletters and scaling on TikTok. Guests are encouraged to share stories and real-world experiences. The podcast also has a community on LinkedIn and Instagram.
Episodes
How to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl
What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymb
Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 435
Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet.
Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the
Subject Line Tips That Are Working | Bathroom Break #117
Your subject lines might be too clean, too correct, and too polished to actually get opened.
Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly
How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed.
So how do you dial up your human-ness…and build trust in the process?
Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1
When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years.
His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver.
Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says ev
Are You Measuring These Email Metrics? | Bathroom Break #116
Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking.
Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately,
What Type of Content Works on Linkedin, with Alex Rynne, Senior Content Marketing Manager at LinkedIn
Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness.
Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team sw
How Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431
Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop.
In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. What breaks through in a feed full of AI content, and how do you scale it without turning into slop yourself?
Kelly and
A Marketing Metric You Need To Track | Bathroom Break #115
If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture.
Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo l
The Formula for Standing Out in the Age of Infinite Content, with Debbie Millman & Christina Bottis | Ep. 430
When AI can spit out infinite content for free, is yelling into the void actually a losing game?
In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do.
Debbie Millman is a designer, author, and educator who founded the world's first ever Master's program in Branding at SVA. She's also hosted the podcast Design Matters for 21 years and is a Har
Why Marketing Needs To Own Market Research With Molly Strawn-Carreño, Director of Brand Growth at AYTM | Ep. 429
What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do?
Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit.
They dig into the “Say-
The AI Prompts That Actually Move the Needle | Bathroom Break #114
Most Marketers are using AI to generate. The ones winning right now are using it to interrogate.
Jay breaks down a two-minute tactic he's been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product or service. Then cross-reference the outputs to find what shows up on every platfo
The Online Marketing Secrets You Need to Know with Amy Porterfield | Ep. 428
Online marketing is changing every day. Are you keeping up with it?
Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT.
The key to keeping up? Personalization strategies. It may seem simple, but
The Key to Building Buzz in Marketing with Milo Frank, Senior Director of Marketing at H Wood Group | Ep. 427
What does it take to market a restaurant that tells its guests there's nothing to see here?
Milo Frank, Senior Director of Marketing at H Wood Group, has spent over a decade building one of the most recognizable hospitality brands in the country, home to Delilah, The Nice Guy, and a whole lot of surprises no one saw coming.
And Milo breaks down how H Wood approaches launching in a new market
SPECIAL SERIES: How to Avoid AI Slop in Brand Creative with Michael Horton, Co-Founder of Slate & Adam Creeger, CTO at Slate
Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem?
Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actuall
Your Email Marketing Metrics Are Lying | Bathroom Break #113
If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data.
Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top jus
How AI is Changing SEO with Mike Witham, Head of Search at 97th Floor | Ep. 426
Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding.
Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to ne
Why Creative Is Still the Biggest Lever in Performance Marketing with Reza Khadjavi, CEO of Motion | Ep. 425
What if the best AI tools in the world still can't replace a great Marketer?
Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win.
And, he breaks down how Motion is building A
SPECIAL SERIES: Marketing Moments: What's Actually Breaking Through Right Now with Samantha Yehle, Brand and Social Media Consultant
What’s actually breaking through on social right now?
Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention.
She shares why social media has become the new hom
“Aggressive” Marketing Tactics | Bathroom Break #112
Are you leaving conversions on the table by playing it too safe with email?
Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening.
Daniel adds why text message reminders are a massively underused tool for getting peop
How Legacy Brands Win on Social Media with Ryan Roth, Director of Brand Growth at Peter Thomas Roth | Ep. 424
What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories?
Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.
Fro
How the Biggest Sporting Event in Earth is Marketed with Bettina Garibaldi, Chief Marketing and Communications Officer at FIFA World Cup 2026 | Ep. 423
How do you market the biggest sporting event on Earth?
For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It’s about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives.
After m
SPECIAL SERIES: The Practitioner's Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at Slate
What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online?
In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to makin
The VIP Segments You're Sleeping On | Bathroom Break #111
You already have VIPs in your database. You're just not treating them that way.
Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.
Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks
The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 422
What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand.
Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recogni
How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421
For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible.
Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever.
They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted re
SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of Slate
The future of Marketing? It starts with being social-first.
In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy.
Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation
5 Webinar Tactics to Steal | Bathroom Break #110
Are your webinars actually driving pipeline or are you just checking a box?
Jay and Daniel break down the small mistakes that tank webinar performance and the easy fixes that make a real difference.
Jay explains why a specific, curiosity-driven title beats a fluffy, descriptive one every time, and why two reminder emails on the day of your event is not too many. Daniel makes the case for se
The Affiliate Marketing Playbook with Cricket Treanor, Digital Marketing and Ecommerce at Patagonia | Ep. 420
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.
This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand
How To Redefine Your Brand With Tory Pachis, CMO of Amica Insurance | Ep. 419
Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite.
Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning.
Tory s
Should You Pause Your Marketing on Holidays?| Bathroom Break #109
Should you keep your Marketing running on holidays, or hit pause and wait for a better day?
Jay and Daniel make the case for keeping the engine going, and back it up with actual tactics.
Jay breaks down how to mine holiday auto-reply emails for retargeting gold and why long form content tends to perform especially well when people finally have time to read. Daniel explains why consistency b
Guide to Marketing Complicated Products with Trey Ferro, CEO of Wag!, Ex-Spot Pet insurance | Ep. 418
Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t.
This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind
The Truth About Your ICP with Hailey McDonald, VP of Revenue Marketing at Sprout Social | Ep. 417
Does everyone on your revenue team actually agree on who your ideal customer is?
Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campaigns before your ICP is truly locked in across every team.
Hailey breaks down why most companies are doing ABM in n
The June 2026 Marketing Playbook | Bathroom Break #108
Is your June Marketing strategy ready for one of the wildest months in recent memory?
Jay and Daniel break down three major forces hitting the calendar at the same time.
Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need
How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416
AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively.
Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content produc
5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415
How does a 125-year-old brand still manage to feel fresh?
Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant.
From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the wor
The LinkedIn Strategy You're Probably Not Doing | Bathroom Break #107
Is your LinkedIn content getting buried in the feed?
Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now.
Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret wea
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414
Influencer marketing isn’t just for DTC anymore, and Sarah Adam is here to prove it.
As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.
And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should
How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
The playbook for building a sports team just changed…and most brands aren’t thinking big enough.
Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played.
Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from
New LinkedIn and Instagram Features You Need to Use Now | Bathroom Break #106
The platforms just told you exactly what they care about…are you paying attention?
In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately.
Jay explains why LinkedIn’s new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt ear
How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn?
Viral growth, 35K+ followers, and a whole new playbook for B2B content.
Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.
Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411
The bar for good content just got higher…and most brands aren’t ready.
Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.
With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early da
Marketers, Are You Using AI like This? | Bathroom Break #105
If you’re only using one AI tool, you’re already behind.
Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn’t enough anymore.
They dive into new capabilities across platforms, including ChatGPT’s updated image generation, and why Claude’s “skills” feature can save hours by acting like a reusable prompt system for your brand voice
The New Rules of LinkedIn Growth | Marketing, Demystified Podcast
Most people think LinkedIn growth comes from posting more. They’re wrong.
Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them.
From why comments might be more powerful than posts, to how the algorithm actually decides what gets
Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 410
Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?
In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to
How to Turn Clicks Into Real Revenue | Bathroom Break #104
Most marketers track clicks…but almost nobody is using them correctly.
Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric.
They cover how to create retargeting audiences from click activity, why tagg
Why Out-of-Home Is the Most Underrated Channel in Marketing with Olivia Oshry, CMO of OAAA | Ep. 409
While everyone fights over Meta and Google…smart brands are going offline.
In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them.
Olivia shares her journey from digital-first companies like AOL to
Expedia’s Brand & Creative Strategy Playbook with Natalie Wills, SVP of Marketing and Creative at Expedia Group | Ep. 408
What does it take to run Marketing for multiple global brands at once without losing creativity or performance?
Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time.
Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and
The Instagram Growth Tricks Most Marketers Are Ignoring | Bathroom Break #103
Are you posting on Instagram and just hoping for the best?
Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exact
SPECIAL EPISODE #400: How to Launch a New Product with Ari Murray, Chief Digital Officer of Salt & Stone
What does it really take to launch a product that actually sells, not just looks good on a marketing plan?
For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches.
Ari walks through how she approaches launches from the in
How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 407
Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.
Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Ma
Email Tactics You Can Try Right Now | Bathroom Break #102
When was the last time you actually tested your subject line formula?
Jay and Daniel are back with some quick win email Marketing tips that you can use TODAY.
Jay breaks down why adding your edition number back into your subject line is lifting open rates again, why your pre-header is still one of the most underrated tools in Email Marketing, and the 3 magic words that can bump your open ra
How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 406
What does it take to create $100 million in incremental pipeline in a single year?
Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under.
From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketi
What Hasn't Changed in Marketing with Matt Kerbel | Ep. 405
You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same?
Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way w
4 AI Marketing Tips To Use Today | Bathroom Break #101
Birthday week energy is in the air and Jay and Daniel are celebrating by dropping some of the most practical AI tips they've actually been using.
Jay breaks down how to use Gemini to instantly pull a summary of every new social ad unit across Meta, LinkedIn, TikTok, Reddit, and Pinterest from the last 30 days so you're never behind on what to test. Daniel shares how he uses Perplexity to build
How To Create a Predictable Revenue Machine with Aviv Canaani, CRO & CMO of Datarails | Ep. 404
What if your marketing team could predict revenue like a finance team predicts cash flow?
Daniel sits down with Aviv Canaani (CRO & CMO of DataRails) to break down how to actually build a predictable revenue engine. Aviv shares how he reverse engineers aggressive revenue targets into pipeline, meetings, and budget, and why most companies get this wrong by hiring more reps instead of fixing dema
How to Navigate Social Media with Nick Tran, President & CMO of First Round, ex-TikTok & FARFETCH | Ep. 403
Social media isn’t getting easier, it’s getting crowded. And most brands are playing the wrong game.
In this episode, Daniel sits down with Nick Tran (President & CMO of First Round, ex-TikTok, FARFETCH) to break down what’s actually happening in social media right now…and what’s coming next.
They dive into why content is starting to feel the same, how AI is raising the floor (and killing di
Where Savvy Brands Are Moving Budget in 2026 with Matt Giannetti, Senior Director, Head of Platform at Tatari (CTV Mini-Series Episode #4)
The best marketers in 2026 aren’t doubling down on search and social. They’re expanding into TV.
Daniel sits down with Matt Giannetti, Senior Director and Head of Platform at Tatari, to break down how modern TV actually works and why more Performance Marketers are starting to shift budget there in 2026.
From why streaming alone is not enough, to why DSPs are not the same as a true TV platfor
The Marketing Tactics Everyone Uses (But Won’t Admit) | Bathroom Break #100
For the 100th episode of Bathroom Break, Jay and Daniel are doing something a little different: calling out the marketing habits everyone uses but rarely admits.
Through a rapid-fire “never have I ever,” they unpack real-world tactics marketers quietly rely on, like fake urgency in promotions, deleting underperforming posts, and experimenting with questionable email tricks. It’s an honest (and
How Marketing Psychology + AI Will Boost Your Results Faster and Easier with Bas Wouters, Founder of the Online Influence Institute | Ep. 402
Most Marketers think they need more budget to drive more results. Truth is, they just need to understand how people actually make decisions.
In this episode, Daniel sits down with Bas Wouters, founder of the Online Influence Institute, to break down how behavioral psychology and AI are reshaping modern marketing…and how you can use both to drive more conversions without increasing spend.
Fro
What Marketers Get Wrong About Measurement with James Connelly, CEO of Charlie Oscar | Ep. 401
Most marketers don’t have a channel problem. They have a measurement problem.
Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era.
From launching one of the first mobile Marketing agencies at the start of the iPhone era, to
Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
TV isn’t just a brand channel anymore. And if you still think it is, you’re already behind.
Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it took to go from social-first Marketing to a Super Bowl moment.
From treating TV
What’s Working in Marketing (And What’s Not) | Bathroom Break #99
Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming.
Jay and Daniel break down what’s actually working in marketing right now AND what’s falling flat. Jay shares why going all in on YouTube hasn’t translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying o
How to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 400
AI is making Marketing faster than ever. But if faster just means more mediocre content, you’re not winning…you’re just creating more noise.
Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI.
From why entry-level Marketers now need to think more like engineers, to how brand
How to Make a Heritage Brand Stay Relevant with Blair Lancer, CMO of Lancer Skincare | Ep. 399
Luxury skincare can’t just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win.
Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place.
From bringing
The Simplest Way to Create More Content | Bathroom Break #98
Marketers spend too much time chasing new ideas when the smartest move might be repeating the ones that already worked.
Jay and Daniel break down one of the biggest time-saving strategies in modern Content Marketing: reposting and repurposing your best content.
They explain why audiences don’t remember most posts, why a 90-day repost window works incredibly well, and how brands can get bett
Principles of Effective Social Media Marketing with JS Stansel | Ep 398
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?
This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From schedul
Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397
“Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind.
Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention.
From why audiences don’t really want raw unfiltered hones
Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97
Most Marketing gains right now aren’t coming from big overhauls. They’re coming from small, overlooked nuances.
Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search.
They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search result
The Truth About SEO Rankings in the AI Age with Mike Roberts, Founder of SpyFu | Ep. 396
SEO isn’t dead…but if you’re not adapting to how AI surfaces answers, you’re already behind.
Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what’s actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs.
Mike explains how traditional SEO principles still apply, but need t
What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395
Email isn’t dead. But most Marketers are measuring it the wrong way.
Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.
From why web design trends fall apart inside the inbox, to why text-based emails often
How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health
TV is exploding again. But most brands still don’t know how to make it work without blowing their budget.
In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play.
From fixing fragmented measurement and
Subject Line Tactics You Haven’t Tried Yet | Bathroom Break #96
Email performance still starts with one thing: the open.
Jay and Daniel break down the subject line tests marketers aren’t running enough and why small, weird experiments often outperform “best practice” advice.
They cover surprising tactics like all-caps subject lines, zero capitalization, recognizable emoji branding, and pattern interruption hooks that force a millisecond pause in the inbo
The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394
AI can produce content faster than ever…but if your brand feels generic, you’re already losing.
Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world.
From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term
The Truth About Audience Building in Marketing with Marc Sirkin, Growth Consultant and Former CEO of Third Door Media| Ep. 393
Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don’t understand the difference, you’re already behind.
In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company…
The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb
TV isn’t just for billion-dollar brands anymore. And if you still think it is, you’re already behind.
In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O’Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth.
The Attribution Strategy Every Marketer Should Use | Bathroom Break #95
Attribution is one of the most talked-about topics in marketing…and also one of the most misleading.
Jay and Daniel explain why most attribution models are basically garbage, especially last-touch attribution, and why marketers keep over-investing in channels like Google Search simply because they get the final click.
Jay walks through one of the most underused measurement tactics in marketi
Why Community is the Future of Marketing with Chanel Clark, Founder of The Marketing Club | Ep. 392
Community isn’t a buzzword, it’s one of the most powerful growth engines in Marketing. And if you’re not building one, you’re already behind.
Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand.
From growing a Slack group into real-life events, to
What Growth Actually Looks Like at a Legacy Brand with Doug VandeVelde, Chief Growth Officer at WK Kellogg | Ep. 391
The Super Bowl isn’t the finish line. It’s the starting point.
Daniel sits down with Doug VandeVelde, Chief Growth Officer at WK Kellogg, to break down why Raisin Bran is making a Super Bowl appearance and why fiber is the next big cultural and consumer shift in health.
From spotting early consumer signals, to turning a Super Bowl ad into a year-long growth strategy, to choosing William Shat
The AI Tools Marketers Should Be Using Right Now | Bathroom Break #94
AI is everywhere, but most Marketers still don’t know what to actually do with it beyond asking for subject lines.
Jay and Daniel break down the real AI tools they’re using day to day to write faster, create decks, edit video, spin up ad creative, and even build entire business ideas without knowing how to code.
They explain why Claude is the best for writing and tone, how Gamma can generate
