The Marketing Millennials
The Marketing Millennials is a marketing podcast hosted by Daniel Murray. Each episode features interviews with marketing leaders from companies like Gymshark, Shopify, and Infiniti. The show focuses on actionable insights, covering topics such as building newsletters and scaling on TikTok. Guests are encouraged to share stories and real-world experiences. The podcast also has a community on LinkedIn and Instagram.
Episodes
How Legacy Brands Win on Social Media with Ryan Roth, Director of Brand Growth at Peter Thomas Roth | Ep. 424
What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories?
Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.
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How the Biggest Sporting Event in Earth is Marketed with Bettina Garibaldi, Chief Marketing and Communications Officer at FIFA World Cup 2026 | Ep. 423
How do you market the biggest sporting event on Earth?
For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It’s about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives.
After m
SPECIAL SERIES: The Practitioner's Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at Slate
What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online?
In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to makin
The VIP Segments You're Sleeping On | Bathroom Break #111
You already have VIPs in your database. You're just not treating them that way.
Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.
Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks
The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 422
What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand.
Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recogni
How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421
For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible.
Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever.
They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted re
SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of Slate
The future of Marketing? It starts with being social-first.
In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy.
Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation
5 Webinar Tactics to Steal | Bathroom Break #110
Are your webinars actually driving pipeline or are you just checking a box?
Jay and Daniel break down the small mistakes that tank webinar performance and the easy fixes that make a real difference.
Jay explains why a specific, curiosity-driven title beats a fluffy, descriptive one every time, and why two reminder emails on the day of your event is not too many. Daniel makes the case for se
The Affiliate Marketing Playbook with Cricket Treanor, Digital Marketing and Ecommerce at Patagonia | Ep. 420
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.
This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand
How To Redefine Your Brand With Tory Pachis, CMO of Amica Insurance | Ep. 419
Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite.
Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning.
Tory s
Should You Pause Your Marketing on Holidays?| Bathroom Break #109
Should you keep your Marketing running on holidays, or hit pause and wait for a better day?
Jay and Daniel make the case for keeping the engine going, and back it up with actual tactics.
Jay breaks down how to mine holiday auto-reply emails for retargeting gold and why long form content tends to perform especially well when people finally have time to read. Daniel explains why consistency b
Guide to Marketing Complicated Products with Trey Ferro, CEO of Wag!, Ex-Spot Pet insurance | Ep. 418
Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t.
This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind
The Truth About Your ICP with Hailey McDonald, VP of Revenue Marketing at Sprout Social | Ep. 417
Does everyone on your revenue team actually agree on who your ideal customer is?
Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campaigns before your ICP is truly locked in across every team.
Hailey breaks down why most companies are doing ABM in n
The June 2026 Marketing Playbook | Bathroom Break #108
Is your June Marketing strategy ready for one of the wildest months in recent memory?
Jay and Daniel break down three major forces hitting the calendar at the same time.
Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need
How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416
AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively.
Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content produc
5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415
How does a 125-year-old brand still manage to feel fresh?
Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant.
From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the wor
The LinkedIn Strategy You're Probably Not Doing | Bathroom Break #107
Is your LinkedIn content getting buried in the feed?
Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now.
Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret wea
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414
Influencer marketing isn’t just for DTC anymore, and Sarah Adam is here to prove it.
As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.
And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should
How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
The playbook for building a sports team just changed…and most brands aren’t thinking big enough.
Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played.
Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from
New LinkedIn and Instagram Features You Need to Use Now | Bathroom Break #106
The platforms just told you exactly what they care about…are you paying attention?
In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately.
Jay explains why LinkedIn’s new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt ear
How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn?
Viral growth, 35K+ followers, and a whole new playbook for B2B content.
Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.
Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411
The bar for good content just got higher…and most brands aren’t ready.
Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.
With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early da
Marketers, Are You Using AI like This? | Bathroom Break #105
If you’re only using one AI tool, you’re already behind.
Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn’t enough anymore.
They dive into new capabilities across platforms, including ChatGPT’s updated image generation, and why Claude’s “skills” feature can save hours by acting like a reusable prompt system for your brand voice
The New Rules of LinkedIn Growth | Marketing, Demystified Podcast
Most people think LinkedIn growth comes from posting more. They’re wrong.
Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them.
From why comments might be more powerful than posts, to how the algorithm actually decides what gets
Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 410
Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?
In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to
How to Turn Clicks Into Real Revenue | Bathroom Break #104
Most marketers track clicks…but almost nobody is using them correctly.
Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric.
They cover how to create retargeting audiences from click activity, why tagg
Why Out-of-Home Is the Most Underrated Channel in Marketing with Olivia Oshry, CMO of OAAA | Ep. 409
While everyone fights over Meta and Google…smart brands are going offline.
In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them.
Olivia shares her journey from digital-first companies like AOL to
Expedia’s Brand & Creative Strategy Playbook with Natalie Wills, SVP of Marketing and Creative at Expedia Group | Ep. 408
What does it take to run Marketing for multiple global brands at once without losing creativity or performance?
Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time.
Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and
The Instagram Growth Tricks Most Marketers Are Ignoring | Bathroom Break #103
Are you posting on Instagram and just hoping for the best?
Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exact
SPECIAL EPISODE #400: How to Launch a New Product with Ari Murray, Chief Digital Officer of Salt & Stone
What does it really take to launch a product that actually sells, not just looks good on a marketing plan?
For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches.
Ari walks through how she approaches launches from the in
How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 407
Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.
Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Ma
Email Tactics You Can Try Right Now | Bathroom Break #102
When was the last time you actually tested your subject line formula?
Jay and Daniel are back with some quick win email Marketing tips that you can use TODAY.
Jay breaks down why adding your edition number back into your subject line is lifting open rates again, why your pre-header is still one of the most underrated tools in Email Marketing, and the 3 magic words that can bump your open ra
How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 406
What does it take to create $100 million in incremental pipeline in a single year?
Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under.
From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketi
What Hasn't Changed in Marketing with Matt Kerbel | Ep. 405
You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same?
Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way w
4 AI Marketing Tips To Use Today | Bathroom Break #101
Birthday week energy is in the air and Jay and Daniel are celebrating by dropping some of the most practical AI tips they've actually been using.
Jay breaks down how to use Gemini to instantly pull a summary of every new social ad unit across Meta, LinkedIn, TikTok, Reddit, and Pinterest from the last 30 days so you're never behind on what to test. Daniel shares how he uses Perplexity to build
How To Create a Predictable Revenue Machine with Aviv Canaani, CRO & CMO of Datarails | Ep. 404
What if your marketing team could predict revenue like a finance team predicts cash flow?
Daniel sits down with Aviv Canaani (CRO & CMO of DataRails) to break down how to actually build a predictable revenue engine. Aviv shares how he reverse engineers aggressive revenue targets into pipeline, meetings, and budget, and why most companies get this wrong by hiring more reps instead of fixing dema
How to Navigate Social Media with Nick Tran, President & CMO of First Round, ex-TikTok & FARFETCH | Ep. 403
Social media isn’t getting easier, it’s getting crowded. And most brands are playing the wrong game.
In this episode, Daniel sits down with Nick Tran (President & CMO of First Round, ex-TikTok, FARFETCH) to break down what’s actually happening in social media right now…and what’s coming next.
They dive into why content is starting to feel the same, how AI is raising the floor (and killing di
Where Savvy Brands Are Moving Budget in 2026 with Matt Giannetti, Senior Director, Head of Platform at Tatari (CTV Mini-Series Episode #4)
The best marketers in 2026 aren’t doubling down on search and social. They’re expanding into TV.
Daniel sits down with Matt Giannetti, Senior Director and Head of Platform at Tatari, to break down how modern TV actually works and why more Performance Marketers are starting to shift budget there in 2026.
From why streaming alone is not enough, to why DSPs are not the same as a true TV platfor
The Marketing Tactics Everyone Uses (But Won’t Admit) | Bathroom Break #100
For the 100th episode of Bathroom Break, Jay and Daniel are doing something a little different: calling out the marketing habits everyone uses but rarely admits.
Through a rapid-fire “never have I ever,” they unpack real-world tactics marketers quietly rely on, like fake urgency in promotions, deleting underperforming posts, and experimenting with questionable email tricks. It’s an honest (and
How Marketing Psychology + AI Will Boost Your Results Faster and Easier with Bas Wouters, Founder of the Online Influence Institute | Ep. 402
Most Marketers think they need more budget to drive more results. Truth is, they just need to understand how people actually make decisions.
In this episode, Daniel sits down with Bas Wouters, founder of the Online Influence Institute, to break down how behavioral psychology and AI are reshaping modern marketing…and how you can use both to drive more conversions without increasing spend.
Fro
What Marketers Get Wrong About Measurement with James Connelly, CEO of Charlie Oscar | Ep. 401
Most marketers don’t have a channel problem. They have a measurement problem.
Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era.
From launching one of the first mobile Marketing agencies at the start of the iPhone era, to
Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
TV isn’t just a brand channel anymore. And if you still think it is, you’re already behind.
Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it took to go from social-first Marketing to a Super Bowl moment.
From treating TV
What’s Working in Marketing (And What’s Not) | Bathroom Break #99
Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming.
Jay and Daniel break down what’s actually working in marketing right now AND what’s falling flat. Jay shares why going all in on YouTube hasn’t translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying o
How to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 400
AI is making Marketing faster than ever. But if faster just means more mediocre content, you’re not winning…you’re just creating more noise.
Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI.
From why entry-level Marketers now need to think more like engineers, to how brand
How to Make a Heritage Brand Stay Relevant with Blair Lancer, CMO of Lancer Skincare | Ep. 399
Luxury skincare can’t just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win.
Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place.
From bringing
The Simplest Way to Create More Content | Bathroom Break #98
Marketers spend too much time chasing new ideas when the smartest move might be repeating the ones that already worked.
Jay and Daniel break down one of the biggest time-saving strategies in modern Content Marketing: reposting and repurposing your best content.
They explain why audiences don’t remember most posts, why a 90-day repost window works incredibly well, and how brands can get bett
Principles of Effective Social Media Marketing with JS Stansel | Ep 398
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?
This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From schedul
Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397
“Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind.
Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention.
From why audiences don’t really want raw unfiltered hones
Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97
Most Marketing gains right now aren’t coming from big overhauls. They’re coming from small, overlooked nuances.
Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search.
They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search result
The Truth About SEO Rankings in the AI Age with Mike Roberts, Founder of SpyFu | Ep. 396
SEO isn’t dead…but if you’re not adapting to how AI surfaces answers, you’re already behind.
Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what’s actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs.
Mike explains how traditional SEO principles still apply, but need t
What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395
Email isn’t dead. But most Marketers are measuring it the wrong way.
Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.
From why web design trends fall apart inside the inbox, to why text-based emails often
How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health
TV is exploding again. But most brands still don’t know how to make it work without blowing their budget.
In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play.
From fixing fragmented measurement and
Subject Line Tactics You Haven’t Tried Yet | Bathroom Break #96
Email performance still starts with one thing: the open.
Jay and Daniel break down the subject line tests marketers aren’t running enough and why small, weird experiments often outperform “best practice” advice.
They cover surprising tactics like all-caps subject lines, zero capitalization, recognizable emoji branding, and pattern interruption hooks that force a millisecond pause in the inbo
The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394
AI can produce content faster than ever…but if your brand feels generic, you’re already losing.
Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world.
From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term
The Truth About Audience Building in Marketing with Marc Sirkin, Growth Consultant and Former CEO of Third Door Media| Ep. 393
Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don’t understand the difference, you’re already behind.
In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company…
The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb
TV isn’t just for billion-dollar brands anymore. And if you still think it is, you’re already behind.
In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O’Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth.
The Attribution Strategy Every Marketer Should Use | Bathroom Break #95
Attribution is one of the most talked-about topics in marketing…and also one of the most misleading.
Jay and Daniel explain why most attribution models are basically garbage, especially last-touch attribution, and why marketers keep over-investing in channels like Google Search simply because they get the final click.
Jay walks through one of the most underused measurement tactics in marketi
Why Community is the Future of Marketing with Chanel Clark, Founder of The Marketing Club | Ep. 392
Community isn’t a buzzword, it’s one of the most powerful growth engines in Marketing. And if you’re not building one, you’re already behind.
Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand.
From growing a Slack group into real-life events, to
What Growth Actually Looks Like at a Legacy Brand with Doug VandeVelde, Chief Growth Officer at WK Kellogg | Ep. 391
The Super Bowl isn’t the finish line. It’s the starting point.
Daniel sits down with Doug VandeVelde, Chief Growth Officer at WK Kellogg, to break down why Raisin Bran is making a Super Bowl appearance and why fiber is the next big cultural and consumer shift in health.
From spotting early consumer signals, to turning a Super Bowl ad into a year-long growth strategy, to choosing William Shat
The AI Tools Marketers Should Be Using Right Now | Bathroom Break #94
AI is everywhere, but most Marketers still don’t know what to actually do with it beyond asking for subject lines.
Jay and Daniel break down the real AI tools they’re using day to day to write faster, create decks, edit video, spin up ad creative, and even build entire business ideas without knowing how to code.
They explain why Claude is the best for writing and tone, how Gamma can generate
A Practical Framework for Brand Building with Meiling Tan, VP Brand & GTM at Care.com | Ep. 390
Some of the hardest marketing problems aren’t about selling, they’re about changing behavior and building trust. And very few brands get that right.
Daniel talks with Meiling Tan (former founding Head of Marketing at Waymo and now VP of Brand and Go-To-Market at Care.com) to break down how to market products people are initially afraid of, including self-driving cars to caregiving.
From chal
How to Build Brand in B2B with Marissa Kraines, VP and Head of Marketing at Webflow | Ep. 389
B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind.
Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing.
From creating Webflow’s breakout “AI Guy” character, to why brand matters more than ever in
How to Make Automated Marketing Feel Human | Bathroom Break #93
Most marketing automations technically work…and still quietly fail.
Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human.
They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top
The Psychology Hacks Marketers Overlook with Phill Agnew, Host of Nudge | Ep. 388
Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you’re not thinking about it, you’re already behind.
In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.
From why loss aversion outperforms gain framing,
The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387
B2B Influencer Marketing isn’t broken, it’s just misunderstood.
Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start.
From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, ch
Why Every Brand Should Lean Into the Super Bowl | Bathroom Break #92
You don’t have to like football - or even watch the Super Bowl - to win with Super Bowl marketing.
Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits.
They explain why relevance beats originality, how tapping into what everyone is already thinking about boosts engagement, and why sitti
The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386
How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way?
Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns
How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385
Why feed the content machine…when you can build the content house?
In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.
And, how do you design surveys tha
The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91
Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name.
Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one wo
How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384
What do you get when you mix hats, social media channels, and a bunch of dads?
In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.
At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more imp
How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383
Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon.
In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, the
Why Short + Sweet Content Wins in Q1 | Bathroom Break #90
Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions.
Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fa
How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382
Why are fractional leaders becoming the secret weapon for modern growth?
Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging.
You’ll learn:
-Why the market is shifting from h
2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381
LinkedIn has quietly changed everything…and most creators haven’t even noticed yet.
Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026.
They unpack LinkedIn’s shift to an LLM-powered feed, why follower count matters less than ever, an
The Marketing Advice You Should Ignore Immediately | Bathroom Break #89
Every January, marketing advice explodes…and most of it isn’t great.
Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake best practices kill real performance.
They talk about wh
Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380
How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years?
In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category.
From pi
The Advertising Messaging Framework You Need To Use with Ashley Brock, CEO of Paid Ads Academy | Ep. 379
Running ads but not seeing results? It might not be your targeting, budget, or creative…it’s your messaging.
Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she’s used to spend over $200M on ads and grow her business to nearly eight figures in under three years.
Ashley explains why most marketers skip messa
The Marketing Psychology Behind High-Performing CTAs | Bathroom Break #88
There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do.
Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites.
They dig i
How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp | Ep. 378
B2B social isn’t broken…most brands are just playing it wrong.
Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today.
Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work.
How Your Brand Can Show Up On AI Search in 2026 with Tifenn Dano Kwan, CMO of Amplitude | Ep. 377
Is SEO actually dead?
Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands.
They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks,
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