Be you Brand - The Podcast
Be you Brand podcast is for the woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you are ready to stop the doubt and fear of being too much or not enough, beat imposter syndrome and finally show the world your potential while building a brand business and life you love, this show is for you. With actionable strategy and tactics to help you achieve massive success at building your personal brand while being more of who you already are, host Ati Grinspun helps you be you 100% because you are the brand. Ati, a former world champion flair bartender turned portrait and personal branding photographer, coaches hundreds of women building profitable brands, telling it like it is and getting you into action.
Episodes
90-How Successful Women Show Up Before They Feel Ready
You don’t need more confidence—you need a new identity.
In this episode, I’m breaking down the real reason you’re not showing up at your next level (and no, it’s not strategy). If you’ve been waiting to feel ready before you go all in, this is the shift that changes everything.
Connect with Ati-Start here:
Step 1: Get clarity on your brand
Take the Profitable Personal Brand Quiz
https://atigrinsp
89-How we Pick NON Contest speakers for Be you Brand Live
Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest
In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities.
What You'll Learn:
How Ati curates the speaker lineup based on attendee experience, not just speaker credentials
The two main reasons
88. The Brand Foundations That Make Clients Come to You
✨ SHOW DESCRIPTION
You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out.
In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consistent 10K months become possible. This episode is a must-listen for women entrepreneurs who are done blen
87. The Metric Most Coaches Ignore (And Why It’s Costing You Profit) with Michelle M. Ghassemi
What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers?
In this episode, Ati sits down with operations and finance expert Michelle M. Ghassemi to break down the single most important metric every coach and service provider must track to build a sustainable, six- or seven-figure business — without burnout or g
86. Ascension Mastermind Authors Panel: From Story to Bestseller to Business Authority
Welcome to one of the most powerful conversations to kick off 2026.
In this live panel recorded at Be You Brand Live in Las Vegas, you’ll hear from the newest best-selling authors of Ascension Mastermind as they share what actually happened behind the scenes of writing their stories — the fear, the healing, the identity shifts, and the moment they stopped hiding.
These women didn’t just write a bo
85. Confidence Isn’t the Problem — Clarity Is
✨ SHOW DESCRIPTION
You’re confident in real life… so why does your content still sound muted, careful, or watered down?
In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’re talking clarity, chosen woman energy, and the identity shifts required to stop softening your voice
84. Where are you Still Hiding - The Identity Leak Costing You Clients, Confidence & Cash
SHOW DESCRIPTION
This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight.
If you’ve been posting, “showing up,” or doing all the things but still feel invisible, diluted, or low-key disconnected from your own power? This episode is the line in the
83. How to Win When Everything Fails: Lessons from the Be You Brand Live
Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty.
Resources Mentioned
Be You Brand Live Revival (Oct 17 11am PST)
82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner
Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduatin
81. How to Pitch Yourself to Speak at Events (and What Not to Do)
Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy.
Connect with Ati
Ready to b
80. Rewriting Your Money & Self-Worth Story with Matrasa Ferguson
What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa re
79. The Masks We Wear: From Hiding to Healing with Amanda Magick
So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity.
If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the
78. How Podcasting Builds More Than an Audience with Jessica Burgio
For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do
77. How Women Entrepreneurs Unlock Self‑Leadership Without Burning Out with Brin'na Rollins-Williams
We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.
This episode will walk you thr
76. Hosting Events That Build Trust, Community, and Sales with Cat Roten
Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you.
CONNECT WITH ATI
🎟️ Be You Brand Live 2025 (Sept 25–27 in Las Vegas)
Get your tickets here: https://a
75. How we double our revenue in under two years w/ live events with Cristal Jacobo Part 1
In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call.
🎙️ Listen to Part 2 here:
She is made for more Podcast
74. The Messy Middle Pivoting, Purpose, and the Truth About Business Growth with Daisy Mack
Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal bran
73. Flow, Not Force: Embodied Power, Sensual Movement & Wealth for Women Entrepreneurs with Emily Rose
In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led succes
72. The Money Talk No One's Having: Identity, Income & Building Real Community in Business
🔥 SHOW DESCRIPTION
If you’ve ever undercharged, overthought your pricing, spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must.
Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader.
This is the b
71. The Game-Changing Tapping Meditation That Will Transform How You Show Up in Your Business
SHOW DESCRIPTION
This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clari
70. The Real Reason You’re Spiraling in Business (Even When You’re Doing Well)
Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone.
In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment.
Whether you're a seasoned entrepreneur or just
69. The Truth About Authenticity in Personal Branding (Live Keynote at EmpowHER Detroit)
SHOW DESCRIPTION
DM “AUTHENTIC” to @ati.g.branding on Instagram for the 10 authenticity questions
What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner,
68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro
SHOW DESCRIPTION
In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted.
CONNECT WITH ATI
Ready to
67. Stop Budgeting, Start Living with Lisa Chastain
This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV!
SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversa
66. How I Landed My First Speaking Gig (Hint: No Invitation Needed!)
SHOW DESCRIPTION
Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!
CONNECT WITH ATI
Ready to build a personal brand you
65. Stop Waiting for a Seat—Build the Damn Table Yourself with Demiree Goldfarb
SHOW DESCRIPTION
Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create trans
64: How to get an ROI when going to LIVE EVENT or conference w/ Hayley Westfall
SHOW DESCRIPTION
In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or intr
63.The biggest misconceptions when building a brand that sells, that nobody is telling you about
BRAND TO BANK ACCELERATOR -5 Day LIVE TRAINING SERIES.
Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands and businesses.
November 11 - 2025 ➡️ Register now: https://atigrinspun.com/brandtobank/
SHOW DESCRIPTION
Ready to discover why some personal brands rake
62. 3 Things You Are Doing In Your Content That Are Repelling Your Dream Clients
Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attrac
61.Creating Predictable Income in 2025
Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build
60. The 11 Most Important Business & Personal Brand Lessons I Learned in 2024
Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take th
59. Guilt-Free Holidays: A CEO's Guide to Enjoying Time Off While Maintaining Business Momentum
Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:Free: ✏️Take the profitabl
58. Giving Yourself Permission To Pivot & Being Visible with Chardét Ryel
Ready to build a personal brand you are proud of:
✏️FREE: Take the profitable personal brand quiz
https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me:
Instagram: / ati.g.branding
Website: https://atigrinspun.com/
Personal branding strategies for female entrepren
57.What platform you should focus on right now.[to maximize growth]
57. What platform you should focus on to grow your brand right now?
"F*ck being everywhere. Be where your people are." - Ati Grinspun
----more----
Get your ticket for Be you Brand live 2025 At the lowest it will EVER be.
Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/
And get your tickets for you and a bestie! See you in September !
----more----
Ready to stop
56. Navigating your marriage an it's Impact on biz success w/ Julie Tran
56. Navigating your marriage and its Impact on biz success w/ Julie Tran
In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success.
Episode Highlights:
Why having a supportive partner is crucial for entrepreneurial success
How personal growth in marriage translate
55: Do, Delete, Delegate: Simplifying Business + A Content Hack for Always Feeling Inspired
In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying
54. Stop Marketing, Start Strategizing: The Hidden Reason Your Brand Isn’t Converting
In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you.
TIME STAMPS:
[2:13] The costly mistake that's keeping you stuck in the v
53. The Power of Emotional Intelligence and Empathy in business w/ Dr. Melissa Robinson-Winemiller
Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence.
Join us in a conversation about self-compassion and self-empathy for entre
52-From Lonely to Thriving: Building Your Dream Team of Women Entrepreneurs
Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way!
Alright, let's break it down for you:
Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for
51.Maximizing Podcasting Potential w/Sarah Heeter of PodFox Media
Ready to build a personal brand you are proud of:
✏️Take the profitable personal brand quiz
https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat
🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
Connect with me:
Instagram: / ati.g.branding
Website:
50. Celebrating 50 Episodes: my Top Lessons Learned🎉
50. Celebrating 50 Episodes: my Top Lessons Learned
Ready to build a personal brand you are proud of:
✏️Take the profitable personal brand quiz
https://atigrinspun.com/quiz/
-
📣Book a Discovery Call with Ati ( send Ati a Dm to Ati when you Book!)
Inquire about the Be you Brand academy https://calendly.com/atigrinspun/discoverychat
-
🎫Buy tickets for BE YOU BRAND LIVE https://atigrinsp
49-Transitioning Your Side Hustle to Full-Time Business: 10 must know.
Transitioning Your Side Hustle to a Full-Time Business: Key Steps
Ready to build a personal brand you are proud of:
Take the profitable personal brand quiz
https://atigrinspun.com/quiz/
Join us at the only Personal brand based business program - the Be you Brand academy https://atigrinspun.com/contact/
Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
Conn
48.Discovery in pieces w/ Angel Ferrer. Book launch series
In this episode of the Be you Brand Podcast, I welcome career coach and strategist Angel Ferrer. We dive into the journey of personal discovery and discuss the challenges of aligning your story with your business.
Angel shares her experience of contributing to our collective book, 'Be You Brand: Your Story, Your Business, Your Way,' highlighting the importance of self-reflection. You'll hear abo
47. Branding and Re-branding Yourself with the Help of Human Design with Adriana Keefe
In this episode of the Be Brand podcast, I’m interviewing Adriana Keefe about her journey with human design and how she used it to rebrand herself.
You know I love human design and Adriana shares her personal story of feeling unfulfilled in her career and her search for something more. She discovered human design and found validation and clarity and while she resisted embracing her expertis
46. How Your Core Values Can Make Marketing Easier (Part 2)
This episode is the second part of the previous episode where we continue to explore how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. We delve into the importance of personal branding and authenticity. I share some insights on building a successful personal brand rooted in core values an
45. How Your Core Values Can Make Marketing Easier (Part 1)
Tune in to this latest episode of the Be You Brand where Jen Vasques interviews me and we discuss how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business.
I highlight the significance of using feedback from others to refine one’s brand and the transformative power of understanding and accepting
44. Own your Look, Own your Brand & Dressing for Confidence and impact w/ Abby Young
I’m interviewing Abby Young, a certified fashion stylist, about the importance of personal styling and dressing for confidence in your personal brand. Abby shared her top tips on how she uses clothing to help clients feel confident and express their personal brand. We discussed the importance of dressing to highlight your best parts instead of hiding ( this was so good!) what you don't like and
43. 10x Your Visibility, 10x Your Results
Whether you're overwhelmed by creating content with little to no results or looking to enhance your business activities and nurture potential clients, this episode will give you valuable insights to help you achieve significant growth.
In this episode, I dive into the crucial strategies for closing clients faster without relying solely on social media where I share 3 transformative shifts that
42. Everyone Has a Story - Book Launch Series with Cat Coley
Welcome to our book Launch Series!
Our Ascension Mastermind collective book is coming out August 1st eeeeekkkk! And we are so excited!
Each Book Launch series episode showcases a Mastermind client/author , their chapter, story and how writing a book has impacted their life, and what you can expect from reading their chapter.
A very insightful discussion with Cat Coley where we explore the powe
41. Becoming the CEO of your biz with Amy Traugh
Such an exciting topic, moving from employee-mindset working on our business to becoming the CEO .
We talked about all the “un-” topics that usually MAKE or BREAK your business like systems, delegating and building a business YOU LOVE not one that you are a slave to.
Become the CEO of your business and regain your freedom with Amy Traugh.
Amy is a Business Strategist and the Author of T
40. From Fear to Profitable personal brand-Know your numbers.
Do you know your numbers?
In the last few weeks 3 conversations, one with a client, one with a dear friend who also owns an online business and another friend who crossed the million dollar mark in 2023 and has not paid herself a salary the whole year, had me on fire for this episode.
If you don’t know your numbers:
1- you are most likely making decisions in your biz from emotion and not data
39. How to leverage PR for your personal brand
In this episode, I’m interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level.
She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yoursel
38. Living out your brand
In this episode, Ati.G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your your business.
Ati shares strategies for connecting to your brand message and ho
37. What you need to know before hiring even if they are subcontractors with HR Consultant Kirsten Zeigler
Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidat
36. Authenticity Vs Perfectionism
In this episode, I’m discussing the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself and not be afraid to express opinions and unique perspectives. I will break down the concept of authenticity and I’m giving you practical tips for finding the balance between authenticity and striving for excellence.
We dove deep into:
35. Shifting your Brand from Corporate to Entrepreneur with Angelle Ferrer
In today’s episode of the Be You Brand Podcast, join me and Angelle Ferrer in a discussion on career advancement, personal branding and leveraging digital tools to enhance your professional journey. Angelle shares her insight on the importance of positioning oneself effectively in the competitive job market through skills like LinkedIn optimization and networking. She touches on the evolution of t
34. 5 Ways You’re Hurting Your Sales & Brand
I see these mistakes on clients and people I consult with all the time and I see so many people in my audience making them.
These mistakes are so easy to avoid and the only reason you are making them is because nobody pointed them out to you…till now ... .hello it’s me Ati lol!
These 5 mistakes are killing your personal brand and reputation and your bottom line!
Ready to build a
33. The Art of Authentic business Connections with Gabby Borrero
In this episode I am interviewing one of my favorite people on the planet!
Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business.
Listen to this weeks episode because the nuggets on how to find your tribe , y
32. How to have clients reaching out to work with you - The Building of your Personal Brand (Part 3)
In this episode, I am going deep into the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem.
I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about
I shared Wh
31. How media exposure can grow your brand without a huge budget with Lydia Bagarozza & Bridget Sicsko
In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking.
We touch on the necessity of understanding one's unique value proposition and effectively communicating it to al
30. The Building Of Your Personal Prand (Part II)
In this episode, Ati. discusses the importance of having a personal brand strategy and the steps needed to build that strategy.
Building authority and trust are key components of a strong personal brand and she went on to explain how to build that expert status. What you need to know and have in place after you have your first pieces of your personal brand strategy in place , in order to Create
29. Leverage AI + Software to Launch and Grow Your Personal Brand with Amanda Benson
In this new episode of the Be You Brand Podcast, Ati invited Amanda Benson,a Business, AI+You Expert, she was also a speaker at our Be you Brand live event, to share her expertise in helping women and business owners to leverage it in their business to grow their brand and really add that extra stream of income saving a bunch of time.
They discuss the power of personal branding, leveraging A
28. The Building of a PROFITABLE personal brand (Part 1)
In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media.
Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales.
She dives into the self-discovery phase and the importan
27. From Meth to Millionaire Coach: A Story of Becoming with Tara Wagner
In this episode, Ati interviews Tara Wagner, a business coach with a powerful personal story.
Tara shares her journey from a rough start to becoming a successful business owner.
Her story of struggle with drugs , leaping into personal development and running businesses for 15+ years is truly inspiring and with so many take aways for anyone in business at any level.
They discuss the imp
26. Content vs Visibility: The Key to Standing Out in Your Niche
In this podcast episode, I’m digging deep and discussing the importance of both content creation and visibility for businesses and personal branding.
Both are vital to a successful brand; they are functionally useless without each other.
Increasing visibility can draw potential clients or followers, but weak content will ultimately lose those same individuals.
Ati stresses the importance
25. Harmony in Hustle: Balancing Business, Community and Growth with Hazel Brown
Hey Be You Branders!
In this episode, Hazel Brown joins me to talk about the power of collaboration and networking for your personal and professional growth. Hazel and I both discover the value of working together and leveraging social media to connect with like-minded individuals.
We delve into the importance of creating spaces for women to discuss deep issues, share their experiences, an
24.Attracting Clients and Breaking Income Ceilings: A Guide to Shifting Identity and Reprogramming Subconscious
Hey Be you Branders!
In today's episode Ati talks about the idea of attracting clients and breaking income ceilings through internal work, aiming to shift one's identity and reprogram the subconscious.
By reflecting on her own business growth experiences and the challenges she faced, she shares how the 'inner work' principle paved the way for her business's success.
She covers three
23. Best Marketing Trends for 2024 with pinterest queen/ Jen Vazquez
Hey Be you branders!
In this episode, I’m interviewing Jen Vasquez about the main trends in marketing for 2024 .
Jen is known as the pinterest queen and teaches female service providers to use Pinterest and marketing workflows to make marketing easier .
Today she gives us how to make best use of short form videos making it EASY and effective.
We also explored the value of Pintere
22. Mindset vs. Inner Work: Unleashing your personal brand and business potential
Hi Be You Branders! In this episode Ati is breaking down the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business.
She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati.G.Branding explains the three layers of change - conscious, subconscious, and somatic
21. Women Who Lead: From Million-Dollar Losses to Building a Successful Brand with Rebecca Cafiero
Hello Be You Branders! In this week’s episode, Rebecca Cafiero joins me to talk about her entrepreneurial journey, her transition from being journalist to corporate sales.
She delves into the transformative lessons she learned from loss due to the 2008 recession. She will inspire a lot of you as she shares how she rises up from the loss and becomes successful as an entrepreneur.
She also
20. How to get to 10k a month or more this year.
In this episode, I will be showing you the difference between mindset work and inner work, and how I was able to have successful launches and reach $300K in revenue last year, without adding any strategies, just making these changes and I have seen this over and over work with clients.
Key Takeaways:
Stepping into the identity of the highest self is crucial for success in business.
Ati's
19. How to Plan a Branding Shoot That Makes You Money
Hey Be You Branders! In this new episode of the Be You Brand podcast I am going to share insights on planning a personal branding photoshoot for maximum ROI, a strategic and purposeful approach to personal branding through photography.
You have professional photos but they do not show your brand story, your authority and your expertise. Personal branding photoshoots should go beyond capturing
18. Positioning Your Personal Brand with Human Design with Nicole Laino
Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching.
Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique
17. Everyday Sales: Integrating Selling Into Your Daily Activity
Hey Be You Branders ! In this new episode of the Be You Brand podcast we are talking about sales, in a different way !
We are discussing daily and weekly activities that lead to sales , when you are not selling , because people buy from those they know, like, and trust.
I share some ideas on how to bring and attract people to your business and improve your sales. I delve into the impo
16. Unveiling Success: The Secrets Behind a $40k Month and a $60k Launch
Hey listeners! In this new episode of the Be You Brand Podcast, I talk about the secret behind $40,000 a month and a $60,000 launch that we just closed in November. I share my key takeaways and lessons learned, emphasizing the importance of having conviction in one's offer, clarity in personal branding, and continuous internal work. I delve into the costs and realities of running a business, inclu
15. Elevate Your Personal Styling & Confidence with Tannya Bernadette
Hi listeners! Welcome to another episode of the Be You Brand podcast. Today, I am joined by Tannya Bernadette to talk about the importance of personal style and how it can impact one's confidence, brand representation, and overall well-being. She delves into the significance of intentional dressing, understanding and embracing one's body, expressing individuality through clothing, and the psycholo
14. Crafting Your 2024 Epic Year of Success in Life and Biz
Hi listeners! In this new episode of the Be You Brand podcast, I talk about planning for your best year yet. I share a roadmap for the year 2024. I delve into the importance of strategic planning and intentional action for personal and business development. I also talk about the significance of thorough planning, clear goal-setting, and consistent execution. There is a strong focus on understandin
13. Utilizing Your Feminine Cycle To Be More Productive And Happier With Elisabeth Wygant
Hello listeners! In this new episode of the Be You Brand Podcast, Dr. Elisabeth Wygant joined me to talk about the importance of holistic health and wellness for women entrepreneurs. She will highlight the limitations of traditional Western medicine, the significance of lifestyle modifications, mindset, self-care and understanding the hormonal balance, and how physical and mental well-being are in
12. Mindset, Energetics of Business and How It Can Change Your Business
Hello listeners! This new episode will be about the importance of mindset and energetics in the context of business. I talk about the significance of mindset work, focusing on how individuals perceive challenges and obstacles emphasizing the need for self-awareness, reframing negative thoughts, and adopting a growth mindset. I delve into the concept of energetics in business, emphasizing the impo
11. The Missing Piece For Content That Converts
In this new episode, I am going to talk about the missing piece in building the foundations of your personal brand and the foundations of the content marketing that you want to use. I talk about the importance of personal branding and clarity in the world of entrepreneurship, particularly for women and the significance of understanding one's personal brand strategy, identity, and marketing before
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