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Grow Your Video Business with Ryan Koral

Grow Your Video Business with Ryan Koral

Ryan Koral 494 Episodes Oct 12, 2026

The podcast for ambitious filmmakers who want to build a thriving video production business without burning out. Hosted by Ryan Koral, a 20+ year video production veteran and coach, the show offers behind-the-scenes insights into what works in commercial video. Each episode provides tactical strategies for booking better clients, building efficient systems, and charging confidently. New episodes are released weekly.

Episodes

511. Filmmakers Pick the Price and It Worked with Isaac Haines
511. Filmmakers Pick the Price and It Worked with Isaac Haines Oct 12, 2026 50:03 Isaac Haines is a composer in rural Alberta who sells his whole catalog straight to filmmakers with a one-time, pay-what-you-can lifetime license. Recording from his truck mid-elk hunt, Isaac shares how a tough year led him to launch the idea with paid ads, and how it's grown his audience and changed his family's life. He and Ryan also dig into pricing, value, and the role good music can play in m
510. He Charged $3,500 a Day When Others Got $350 with Blue Melnick
510. He Charged $3,500 a Day When Others Got $350 with Blue Melnick Oct 5, 2026 48:12 Blue Melnick accidentally started a video business in 2008 when filming one event for a friend turned into five clients. Today he owns and operates Sage Event Management with his wife, Barry Baumgartner, running virtual events for Zoom audiences topping 250,000. Blue shares how they pivoted when COVID erased in-person events and why partnerships beat competing on your day rate. Key Takeaways Your
509. The $20,000 Offer That Wasn't About the Video with John Meese
509. The $20,000 Offer That Wasn't About the Video with John Meese Sep 28, 2026 01:02:07 John Meese has spent a decade helping experts get paid for their advice instead of their effort — and this conversation is a direct challenge to how most video business owners price and position their work. He breaks down the difference between running a professional business and an authority business, then walks through how one burnt-out nonprofit filmmaker built an offer that earned $20,000 befo
508. Podcast Guesting Is a Six Figure Sales System with Beth Nydick
508. Podcast Guesting Is a Six Figure Sales System with Beth Nydick Sep 21, 2026 45:28 Beth Nydick spent her career behind the camera — the Tonight Show, national TV, producing other people's stories — before realizing she'd stopped creating for herself. In this conversation, she makes the case that podcast guesting is a six-figure sales system, and that getting booked is the easy part nobody should be bragging about. We also get into the thing most video business owners won't admit
507. Write This Before You Make Your First Hire with David Hoyt
507. Write This Before You Make Your First Hire with David Hoyt Sep 14, 2026 41:38 David Hoyt spent nineteen years working alongside John Maxwell before landing at The Table Group, Patrick Lencioni's consulting firm, where he now helps leaders master the disciplines of organizational health. In this conversation he breaks down why politics, confusion, and misalignment show up in every organization whether you invite them or not — and what small-team owners can actually do about
506. Your Mission Is More Important Than Your Mug with Andrew Cardy
506. Your Mission Is More Important Than Your Mug with Andrew Cardy Sep 7, 2026 51:24 Andrew Cardy spent nine years building a video company with his wife, sold it to a marketing agency in 2023, and walked away in 2025 to figure out what he actually wanted to build next. Now he's got a video business, a nonprofit collective, and a personal brand, and no idea how to talk about any of it online without diluting the others. So we turned this into a coaching session about the thing mos
505. A Monthly Half Day Rewired Her Whole Business with Lindsey Weigle
505. A Monthly Half Day Rewired Her Whole Business with Lindsey Weigle Aug 31, 2026 47:03 Lindsey Weigle has spent twelve years helping business owners navigate transition, and she recently took her own advice by narrowing Blue Water Advisory down to one thing instead of trying to be everything to everybody. In this conversation she shares the monthly reflection practice she's run for four years, why our brains sabotage big goals before we even start, and the zero-based approach she no
504. The First Hire That Gives You Your Life Back with Ricky Norris
504. The First Hire That Gives You Your Life Back with Ricky Norris Aug 24, 2026 53:48 Ricky Norris spent a decade shooting documentaries overseas before trading the airports for a San Diego studio, a wife, and three daughters. Now he's running Kilometer Zero and wrestling with the thing nobody warns you about in film school — that you're not just a filmmaker, you're a business of one, and nobody handed you the manual. In this conversation we dig into why a wide net catches the wron
503. Why Being a Goofball Wins You More Clients with Mark Ostach
503. Why Being a Goofball Wins You More Clients with Mark Ostach Aug 17, 2026 55:16 Mark Ostach is back on the show, and this one wanders in the best way. We get into why our attention spans are measurably shrinking, why he's "pro-presence" instead of anti-tech, and how showing up as your actual, unpolished self does more for your business than another funnel ever will. Then Mark makes a case for treating events and in-person rooms as a real line item in your marketing budget — w
502. Stop Giving Away Your Best Ideas for Free with Tara Turkington
502. Stop Giving Away Your Best Ideas for Free with Tara Turkington Aug 10, 2026 50:10 Tara Turkington has spent a decade building a photography business, and now she's eyeing the jump into video — but she's stuck on the same things that trip up almost everyone: no portfolio, no contracts, and a recent client who walked off with her ideas. So I coached her live on the show. We get into pricing your expertise instead of giving it away, what a discovery call should actually accomplish
501. She Cut the Channel Eating 80% of Her Time with Laura Higgins
501. She Cut the Channel Eating 80% of Her Time with Laura Higgins Aug 3, 2026 01:11:25 Laura Higgins spent a year pouring 80% of her time into a YouTube channel that generated about 5% of her results. So she killed it — and her business immediately had a record month. In this conversation, she breaks down how she thinks about content verticals, why the funnel isn't a line anymore, and the two-call sales process that took her from $40k to $120k a month in three months. We also get in
500. Being Authentic Cost Me Money and I'd Do It Again with Ryan Koral
500. Being Authentic Cost Me Money and I'd Do It Again with Ryan Koral Jul 27, 2026 38:17 Ten years. 500 episodes. In this solo celebration episode, I go back to how this whole thing started — a course launch, a Pat Flynn binge, and a production team begging me to stop selling jobs — and get honest about the seasons I nearly walked away. Plus video messages from people in this community that absolutely wrecked me. Key Takeaways The gear trap is real. Wanting to sound like Pat Flynn al

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