OnBD with ALF

Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss May 21, 2026 44:52 Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.Dis

How Time Out is Reinventing Content for Modern Audiences Apr 23, 2026 42:53 In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out. Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape. This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the dr

How News UK is Using AI to Transform Advertising Mar 26, 2026 43:20 In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.  Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.  Discover how News UK is leveraging technology and innovation to stay ahead in a turbul

Exploring the Evolution of Media Sales with James Walmsley from Immediate Media Feb 26, 2026 39:38 In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.  James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.He discusses the industry's challenges, including the shifting digital landscape and t

Building Communities and Winning Pitches: Insights from Kim James at Havas Jan 29, 2026 39:11 In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.  Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.  Discover her thoughts behind the importance of building communities for business development an

The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman Dec 11, 2025 38:14 In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.  Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips

People-Powered Marketing with Katie Street Nov 6, 2025 44:01 In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'  Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age

Unlocking Media Sales Success with Debra Sharron Oct 8, 2025 44:37 In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.  They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, t

Mastering Sales and Business Development with Nick Adams, CEO of Sense Sep 10, 2025 47:17 In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.  Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.  Find out how Sense

Unlocking Sales Success with Industry Legend Steve Cox Aug 13, 2025 44:54 In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry. Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers

The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men Jul 17, 2025 35:22 General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry. Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of

Building Community: The Success of Agency Hackers Jun 4, 2025 42:29 Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers. Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.  He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful f

Unlocking Agency Growth with Laura Vipond from Ogilvy May 7, 2025 38:42 In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.  They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive

Adapting to Change with The Standard’s Steve Cording Apr 9, 2025 42:44 Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.  Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.  A

What makes a ‘GOOD’ Business Developer ‘GREAT’? Mar 6, 2025 41:41 In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100. The episode explores what differenti

OnBD with ALF - New series coming soon! Mar 5, 2025 0:49 Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development. Hosted on Acast. See acast.com/privacy for more information.

Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez Jan 15, 2025 1:11:30 Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and

We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory Dec 11, 2024 56:47 Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the

Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial Oct 9, 2024 43:26 In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen.  The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward flavo

Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing Sep 11, 2024 1:04:58 In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe.The discussion covers a range of topics including Samsung's creative use of their Olympic sponsorship, marketing tactics and digital transformation. Braun highlights the success of gifting special edition gold pho

Jordan Brompton, co-founder of myenergi isn't just zappi! Aug 7, 2024 1:01:46 Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat with plumber turned electrician, Lee Sutton, they decided to go for it and set up myenergi. Lee is the technical side of the business but it's quite clear that Jordan is the marketing

Going for Gold with NatWest CMO Margaret Jobling Jul 24, 2024 50:13 In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The con

AO - let's go - with John Roberts founder of Appliances Online Jun 12, 2024 1:12:50 John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind the

Morrisons' Rachel Eyre talks shop with Rory May 8, 2024 55:23 Rachel Eyre is Chief Customer and Marketing Officer at Morrisons, a heritage business in the UK, celebrating 125 years in 2024. Rachel explains how the Market Street proposition in Morrisons with its fresh, British sourced produce, appeals to traditional older Morrisons customers, but is now resonating with younger shoppers. Although big trolley shops are still popular, Rachel outlines how smaller

EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand Apr 10, 2024 55:39 Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level sinc

Greg Jackson of Octopus Energy in powerful conversation with Rory Mar 13, 2024 1:07:08 Having read Economics at Cambridge, ex-Procter & Gamble marketer, Greg Jackson, explains the success behind Octopus, recently certified as a Which? Recommended energy provider for the 7th year in a row.Innovative technology, great marketing and superb customer service are integral to the Octopus success story. Among the many amazing revelations in the chat with Rory, Greg points out that

Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data Feb 15, 2024 59:57 Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer.In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water! Jan 10, 2024 53:45 Lena Jüngst explored product development at University in Germany and turned a bachelor thesis into a product - air up® - non-flavoured water that tastes flavoured. Lena explains how it works to convert Rory and reveals that around 80% of what we perceive as flavour is actually derived from what we’re smelling. With this relatively new drink product, while you drink plain water, you experience tas

NBCUniversal's Yusuf Chuku talks content with Rory Dec 13, 2023 56:26 Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms? Yusuf also responds to ou

Putting the partnerships into John Lewis - Charlotte Lock Nov 15, 2023 1:03:01 Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the group’s offering. In this episode she joins Rory to discuss data driven customer insight and brand experience, along with segmentation in a variety of areas. Plus, Charlotte t

The buzz around Pension Bee with Jasper Martens Oct 11, 2023 51:47 In this episode, Rory meets Jasper Martens, the Chief Marketing Officer at Pension Bee.Pension Bee launched in 2015 after CEO and Co-Founder, Romi Savova, who had previously worked at Goldman Sachs and Morgan Stanley, had difficulties transferring her own pension. Jasper reveals that many of their over 1 million new customers didn’t realise the tax benefits and contributions that come from having

Turning online dreams into reality with Pinterest Sep 13, 2023 46:50 Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the

Leading the Charge. Rory meets Nic Thomas from Nissan. Aug 9, 2023 59:36 As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated. Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine you

Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe Jul 12, 2023 55:50 Rory chats to Emilie Vanpoperinghe, CEO and Co-Founder of Oddbox, the subscription box company that saves imperfect and surplus fruit and vegetables from going to waste. Emilie explains how the idea for the business came about, why pricing 'wonky' vegetables can be challenging and the company's plans for the future.In the Top Two Challenges, Emilie shares her thoughts on what is the biggest challe

Getting Paid - Rory finds out how GoCardless is helping companies get paid more easily Jun 15, 2023 52:32 Nicola Hamilton, Senior Director of Branding & Communications at GoCardless, outlines how businesses can get paid more easily and conveniently by using their service. She outlines that the challenge for GoCardless is the inertia of companies not realising how much money and time they can save by moving away from outdated, manual methods to automated, online payments. As someone

Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail May 10, 2023 55:46 In 2018, Finn Lagun went on Dragon's Den but failed to convince Peter Jones & Co to invest in his home delivery pasta business. Now the business has a multi-million pound turnover and is majority owned by the pasta giant Barilla. Rory quizzes Finn about moving from 'pasta through your letter box' to a business which has now expanded into retails outlets and offers fully prepared takeaway deliv

Harnessing the TikTok Boom Apr 12, 2023 44:43 Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok.Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe. Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage

The Challenger Brand Cleaning Up Home Care Mar 8, 2023 39:06 Rory meets Tim Keaveney, Co-Founder of Homethings, a challenger brand offering sustainable household cleaning products delivered direct to your door. As a winner of Sky’s Zero Footprint Fund, Tim reveals their plans for their first TV campaign and discusses how perceptions are changing about the efficacy of ‘green’ products.Plus, in the Top Two challenges, Tim shares the biggest issues f

How Nokia phones new 'Circular' subscription service is combatting e-waste. Feb 9, 2023 48:48 Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego. Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionis

How Primark Cares with Director Lynne Walker Jan 4, 2023 55:34 With a distinguished career in textiles and fashion retail, Lynne Walker is Director of Primark Cares. Lynne talks to Rory about the phenomenal high street success of Primark and how the brand approaches marketing, the environment and sustainability. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more informatio

A Slice of the Beauty Pie Dec 12, 2022 53:14 Marcia Kilgore is a serial entrepreneur, having successful launched companies such as Bliss Spa, Soap & Glory and FitFlop. Her most recent company is Beauty Pie, which she describes as her 'best idea yet'.In this episode Rory Sutherland chats to her about the idea behind the brand, the benefits of operating a membership model, how they reach new customers and the biggest challenges facing Beau

Milking the humble pea, with Nikki Garg from the Good Pea Co. Nov 1, 2022 47:51 Rory meets Nikki Garg, Co-Founder of the Good Pea Co, a disruptor brand producing plant-based milk made from pea protein. Nikki shares the background story to the product, discusses the challenges of being a start-up during lockdown, explains why sustainability and health is at the heart of everything they do and reveals why peas might just save the planet.On Brand is brought to you by https://www

Rory sources an expert in product development and sourcing - Kian Golzari Oct 11, 2022 53:15 Kian Golzari is one of the world's leading product development and sourcing experts. He's personally sourced over 2,500 products for the likes of Bed, Bath and Beyond, Procter & Gamble, Visa, Panasonic and even Google. Rory quizzes him on all aspects of his work including working in China. If you're thinking of developing a new product Kian is your go-to guy. You can find out more at https://w

Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews Aug 16, 2022 53:14 Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, le

Emotion By Design - Greg Hoffman just did it for Nike Jul 18, 2022 57:19 Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’. Hosted on Acast. See acast.com/privacy for more information.

The $1 billion tomato: how 150 years of history drives new innovation at Heinz May 31, 2022 47:51 Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the

Beelivery: Rory explores the phenomenon of the grocery home delivery service Apr 22, 2022 43:15 Yazan bin Mohammed, chief executive of the grocery home delivery service Beelivery, talks Rory through this fast growing trend and explains why some of the protagonists will prosper but not all will survive. It's all about the business model. Hosted on Acast. See acast.com/privacy for more information.

Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand. Mar 22, 2022 51:43 Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were

Reshaping E-Commerce with Klarna. Rory meets David Sandström. Feb 17, 2022 48:57 Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory think

Can we all do more to Live Kindly? Rory meets Jodi Monelle, Founder & CEO of the online, media platform. Jan 18, 2022 47:49 Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what is driving an increase in vegan foods, the importance of inclusivity and whether a plant-based lifestyle is truly scalable across society at large. Alongside these considerations, Rory and Jodi lo

Rory tackles Ben Wright, Chief Commercial Officer of the English Football League Dec 6, 2021 58:20 Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial realities? Why do brands want to partner with football? It used to be simply a logo on the team shirt and a perimeter advert but advances in technology have opened up many possibilities. Fans consume t

Pip & Nut - Rory talks to the Chief Squirrel - Pip Murray Nov 23, 2021 48:56 Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. S

Who Gives a Crap? Simon Griffiths tells Rory why he does Nov 1, 2021 56:00 In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000. The motivation to start Who Gives A Crap came when they learned that 2.4 billion people don't

Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den Oct 4, 2021 53:28 Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Drag

How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King Sep 21, 2021 44:08 Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and th

How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle Jul 16, 2021 56:38 In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book and focusing on insurance for young people ironically they’ve also become a niche insurer in care homes. Urban Jungle set out to make insurance cheap and easy and after four successful years they’ve jus

Building emotional connections between people and brands. May 19, 2021 31:56 Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. Hosted on Acast. See acast.com/privacy for more information.

How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts Apr 12, 2021 48:09 Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is produced by Ultimate Sound and Vision with ALF Insight - for more information and data go to https://www.alfinsight.com/contact-us/. If you'd like more information about the cars Kristian is talking a

'Deepen, don't dilute.' Mar 16, 2021 1:00:14 Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the launch of their Indian breakfast menu proved to be an unlikely success, and how the pandemic forced the company to diversify their offering into delivery and at-home food kits. Hosted on Acast. See acast.

'How to motivate people to give money for nothing in return' Feb 8, 2021 59:30 Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of charitable donations and explore the wider question of attitudes towards philanthropy. Hosted on Acast. See acast.com/privacy for more information.

"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe Dec 16, 2020 58:01 Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments m

"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products Nov 20, 2020 1:04:58 Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a

0 to 6% of the market - the energetic charge of the disrupter brand BULB Sep 24, 2020 1:05:52 BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise. Hosted on Acast. See acast.com/privacy for more information.

D2C - the marketing challenge of convenience vs. commitment Aug 18, 2020 1:04:18 Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his uniqu

Being driven by creativity, not spreadsheets Jul 22, 2020 1:01:41 Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'missio

Creating a culture of innovative marketing Jun 19, 2020 1:00:55 Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and w

Boots - 10 Years Change in 10 Weeks Jun 2, 2020 45:15 Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are

Being a challenger brand May 18, 2020 1:01:17 Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice. Hosted on Acast. See acast.com/privacy for more info

Refreshing your brand and establishing trust Mar 16, 2020 53:56 Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace. Hosted on Acast. See acast.com/privacy for more information.

Why the Best Ideas Don’t Always Make Sense Feb 12, 2020 43:19 How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas. Hosted on Acast. See acast.com/privacy for more information.

Episodes

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