JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is dedicated to helping designers and entrepreneurs grow brands. Each episode delves into the brand building process with professional insights, actionable tips, and resources. The show focuses on bridging the gap between strategy and design, covering topics like brand strategy, positioning, personality, messaging, storytelling, naming, logo design, and brand experience. Guests include branding professionals from around the world.
Episodes
S08.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber
Does purpose really sell?
TOMS helped prove that a business could connect commercial growth with positive impact. Its One for One model transformed a simple shoe purchase into a story millions of people wanted to join.
Former TOMS brand leader Justin Herber joins us to examine the argument from inside one of the world’s best known purpose led brands.
We explore how TOMS became a cultural m
S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott
What makes a customer experience memorable?
Learn more at https://justcreative.com/podcast
In this episode, Jacob Cass speaks with customer experience expert and author Si Elliott about the psychology behind how people experience, perceive and remember brands.
Drawing from his book, Customer Experience Thinking, Si explains how behavioural science can help brands create stronger customer r
S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar
AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy.
Learn more at https://justcreative.com/podcast
In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence, about the changing relationship between brands, buyers and AI.
Asha explains how AI is compressing
S07.E13 - Why Story Still Wins in Brand Building with Park Howell
Why do stories move people in ways that facts, features and clever messaging rarely can?
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In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world’s leading voices on business storytelling.
Park explains why story remains one of the most powerful tools
S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina
In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving.
As AI accelerates execution and businesses face more complex cultural, technological, and commercial challenges, the value of creativity is shif
S07.EP11 - Pricing Creative Work with Jonathan Stark
In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work.
Together, Jacob, Matt and Jonathan explore the difference between fixed fees and true value pricing, how to run better sales co
S07.EP10 - The Science of Brand Associations with Ulli Appelbaum
In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations.
Ulli has spent years helping organisations understand how brands grow by shaping the associations people hold in memory. In this conversation, we unpack one of the most important and often misunderstood areas
S07.EP09 - From Execution to Expertise with David C. Baker
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses.
Learn more at https://justcreative.com/podcast
Together, they explore what actually becomes valuable in a world where production is abundant.
We discuss:
• The difference between execution and e
S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny
In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market.
Learn more at https://justcreative.com/podcast
Emily is the creator of the Fully Saturated report and founder of a micro studio focused on positioning and voice. Together, we explore why so many agencies struggl
S07.EP07 - Founder Branding with Amelia Sordell
Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing.
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As audiences become more sceptical of faceless companies, founders and leaders are becoming one of the most powerful trust signals a brand can have. The company brand still matters, but increasingly, people want to hear
S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse
In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show.
They get into where brand strategy ends and UX begins (and whether that line even makes sense), what happens when bra
S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin
Why do some designers build lasting careers while others fade out?
In this episode of JUST Branding, we sit down with James Martin, founder of Made by James, to unpack what really sustains creative success over time and what quietly destroys it.
Learn more at https://justcreative.com/podcast
While many designers are chasing visibility, speed, and short-term attention, James makes the case
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry.
Kevin argues that designers and agencies don’t build brands. Businesses do.
Brands are not logos, identities, or positioning statements. They are the result of consi
S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
B2B rebrands do not fail because of the logo.
They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure.
In this episode with Martin Zarian of Factory39, we unpack the uncomfortable realities of branding inside complex organisations.
If you work with complex B2B organisations or aspire to oper
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
We’re joined by Nikkia Adolphe, Chief Innovation Officer at BrandSavor, to unpack the role PR plays in turning brand strategy into something people actually see, trust, and believe.
With over 15 years leading communications and PR strategy for global brands like Amazon, Meta, and Ryder, Nikkia has worked at the sharp end of branding. Where positioning meets public perception. Where reputatio
S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA
We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fade and platforms shift.
Learn more at https://justcreative.com/podcast
Debbie is the host of Design Matters, the longest running podcast on design, launched in 2005. She is the co founder and chair of the Masters in Branding program at School of Visual A
S06.EP21 - Best of 2025 (Season 6)
We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding.
This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherland, Marty Neumeier (round two), David Aaker (round two), Laura Ries, plus guests like Simon Dixon (DixonBaxi), Michael Bungay Stanier, Jay Clouse, and more.
In this best of episode, Jacob and Matt pull the sharpest clips, big
S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē
From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest.
Learn more at https://justcreative.com/podcast
In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and everyday explorers.
We get into the real
S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo
In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.
Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into storie
S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)
How do you reimagine one of the world’s most powerful brands?
Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.
Expect iconic examples, practical frameworks, and fresh in
S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
What if the key to standing out wasn’t finding your niche… but attacking the norm?
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In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy.
Drawing on decades of experience with both global giants and venture-back
S06.EP15 - What Smart Brands Do Differently with David Aaker
Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025.
We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced quickfire round you won’t want to miss.
If you care about building brands that actually matter—this is essential listening.
S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be.
» Learn more at https://justcreative.com/podcast
In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike.
But this is
S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates?
Learn more at www. justcreative.com/podcast
In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, a
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs.
Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a brand-led creator business that scales trust a
S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.
» Learn more at https://justcreative.com/podcast
Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.
We cove
S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hid
S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out
In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business.
Learn more at https://justcreative.com/podcast
If you’re a creative shifting into strategy, leading workshops, or simply trying to
S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective.
We explore:
• What “brands in culture” really means (hint: it’s more than just riding trends)
• The d
S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth.
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Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from scattered tactics to shared results.
Togethe
S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
Is creativity the key to unlocking innovation?
In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way.
Learn more at https://justcreative.com/podcast
Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business.
She shares her
S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.
👉 Learn more: https://justcreative.com/podcast/
No fluff. Just straight-up marketing truth from one of the sharpest minds in the game.
We discuss:
▶︎ Marketing Myths & Industry Bullsh*t
▶︎ The Biggest Problem
S06.EP04 - Should Brands Get Political? with Jeroen Reuven
With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic.
We explore:
✅ The pros and cons of brands getting involved in political discourse
✅ Real-world examples
S06.EP03 - Brand Alignment with Brandon Coleman Jr
With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment.
We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.
S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.
Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential.
Key Topics:
• The shift in influence: Why traditional authority isn’t enough anymore
• Lida’
S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you!
👉 Learn more: https://justcreative.com/podcast
Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging.
They epitomise many of the principles brand strategists speak about in theory. Using br
Best of 2024 (Season 5) with Jacob Cass & Matt Davies
Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding.
👉 Learn more: https://justcreative.com/podcast
This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more.
From brand positioning models to strategic narratives, purpose
S05.EP20 - Bridging Strategy and Design with Richie Meldrum
We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design.
👉 Learn more: https://justcreative.com/podcast
Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.
Richie also offers invaluable advice f
S05.EP19 - Rethinking Brand Purpose with Nick Asbury
In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell.
Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences.
Tune in to learn how brands can strike a better balance between creativity, authenticity, and et
S05.EP18 - Simplifying Strategy with Mark Pollard
Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives.
We explore the delicate balance between creativity and ana
S05.EP17 - Humour in Branding with Paddy Gilmour
Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable!
Learn more: https://justcreative.com/podcast
Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market.
Dis
S05.E16 - Brand & Performance Marketing with Tom Roach
In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world.
👉 Learn more: https://justcreative.com/podcast
With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketi
S05.EP15 - Brand Positioning Models with Magdalena Adamska
In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning.
👉 Learn more: https://justcreative.com/podcast
We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why
S05.EP14 - Brand Management with Raitis Velps
In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough.
👉 Learn more: https://justcreative.com/podcast
Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms.
Discover how these issues can dilute brand perception a
S05.EP13 - Building Brands with Soul with Maria Brasil
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.
👉 Learn more: https://justcreative.com/podcast
Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture.
She explains the concept of c
S05.EP12 - Secrets of Logo Design with Ian Paget
In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek.
👉 Learn more: https://justcreative.com/podcast
Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations.
Our conversation begins with Ian sharing his journey in
S05.EP11 - The No BS Guide to Strategy with Alex Smith
In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”
👉 Learn more: https://justcreative.com/podcast
We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”
Alex then defines strategy and branding in his unique, straightforward style.
We then discuss what makes a great strategy and the
S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .
👉 Learn more: https://justcreative.com/podcast
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
ShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are.
👉 Learn more: https://justcreative.com/podcast
We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid.
This episode is a must for anyone in
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.
👉 Learn more: https://justcreative.com/podcast
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.
If you want help punching up your brand positioning, this ep
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
Level up your understanding of experience design with this enlightening episode.
👉 Learn more: https://justcreative.com/podcast
Brands are more than just logos and fonts.
They are experiences from which consumers formulate meaning.
In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.
We pick his brains to discuss the
S05.EP06 - B2B Marketing with Jade Tambini
How does brand interact with the discipline of marketing?
In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.
👉 Learn more: https://justcreative.com/podcast
With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has al
S05.EP05 - Brand Frameworks with Sarah Robb
What are the strategies propelling the world’s top 181 brands to the pinnacle of global success?
👉 Learn more: https://justcreative.com/podcast
In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb.
She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance.
Plus,
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
👉 Learn more: https://justcreative.com/podcast
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence o
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
Sick of long winded brand building processes that take months and loose momentum?
Then you need to know about "Brand Sprints"!
👉 Learn more: https://justcreative.com/podcast
In this 'scrappy'(!) episode we jump into the magical world of sprinting.
We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just
S05.EP02 - How Brands Grow with Byron Sharp
In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research.
👉 Learn more: https://justcreative.com/podcast
Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketi
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today.
👉 Learn more: https://justcreative.com/podcast
Facing the influences of AI integration, post-COVID market dynamics, and curr
S04.EP18 - Best of Season 4 (2023)
Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year.
👉 Learn more: https://justcreative.com/podcast
This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape.
We kick o
S04.EP17 - Brand Storytelling with Miri Rodriguez
In this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft.
Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong con
S04.EP16 - Any Insights Yet? w/ Chris Kocek
Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.
Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business.
Kocek delves into the essence of what constitutes a true insight, differentiatin
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
We're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness.
Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these mighty ideas. It's a rollercoaster of insights, anecdotes, and aha moments!
Discover what it takes to craft a brand idea so c
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
When collaboratively building a brand, how does a strategist balance both the facilitation of workshops and the task of creating the strategy 🤔.
What are the key challenges? How can they be overcome? This is the topic of this value-packed episode.
As a workshop ExperienceDesigner and facilitator known for her work with the Butter and Miro Communities and as a brand strategist working with
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
Join us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust.
We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use.
Plus, we introduce the ground-breaking "Standards" tool transforming br
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.
In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets.
We also delv
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand.
Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mis
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein!
🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned
S04.EP09 - Creativity, Empathy & Culture with SNASK
Frederick Ost and Erik Kockum of SNASK join us to discuss how to build culture, and along the way our conversation diverts into a myriad of topics including creativity, empathy, philosophy, and of course, branding.
We discuss how their agency SNASK approaches brand building, the key to creativity, how to create a culture of trust and creativity, as well as how leading with vulnerability and
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
LinkedIn is one of the most powerful platforms for making business connections and growing your personal brand.
But are you leveraging its power to the full?
Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success.
Together we review how LinkedIn can help you build a powerful personal brand and
S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
Dan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding.
In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.
We highlight how insights and measurement can be used together to crea
S04.EP06 - How to Grow Brands with AI with Rob Lennon
Get ready to revolutionize your branding game with the help of AI!
In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft.
Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow
S04.EP05 - Rebelious Branding with Stix of Liquid Death
Are you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast!
Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands.
S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
Warning. This episode might blow your mind.
In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy.
If none of that makes any sense to you then definitely listen
S04.EP03 - Workshop Design with Brittni Bowering
Do you run strategic brand-building workshops with your clients or team? Or wish to?
Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart).
In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop.
We also go into the pros an
S04.EP02 - How to Build Community
In this episode, Jacob Cass & Matt Davies delve into the subject of community building for both brands & creatives.
We jump straight into understanding your audience, where we cover defining your target audience, understanding their needs and behaviors, and researching to gain insights.
We then move on to defining your community's purpose, highlighting the importance of identifying
S04.EP01 - How to Become a Brand Consultant
In this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry.
We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a growth mindset, and strong facilitation abilities.
Next, we will each share our own background and experiences in the branding i
S03.EP21 - Best of Season 3 (2022)
What a year! In this episode, we share some of our favorite insights from our esteemed guests.
Episodes featured (in order):
E19: Supercharging Innovation & Creativity with Hussain Almossawi
E9: Agile Swarming with Dennis Hahn
E20: Brands VS Blands with Ariadna Navarro
E11: Debunking Branding Bull with Austin Franke
E13: Million Dollar Consulting with Alan Weiss
E18: Brand Positio
S03.EP20 - Blands VS Brands with Ariadna Navarro
As brand builders, we used to build brands that would last.
Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades.
Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months.
Brands face a choice. First, they can commit to brand positioning and stay true t
S03.EP19 - Supercharging Innovation & Creativity with Hussain Almossawi
Discover how to harness your fire, flex your courage and supercharge your ideas to create remarkable products, services & experiences, with the knowledge shared by the creative powerhouse, Hussain Almossawi.
Hussain has just released a book titled “The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset” which is full of insights, ideas, stories & practical exerci
S03.EP18 - Brand Positioning with Ulli Appelbaum
How can brands position themselves for success in today’s marketplace?
That is the question.
And we have the answer!
In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant.
To guide us, we have Ulli Ap
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