RoofersCoffeeShop
RoofersCoffeeShop®, the award-winning place where the roofing industry meets for technology, information, and everyday business, creates podcasts for ongoing education, and industry information. RoofersCoffeeShop podcasts highlight interviews with roofing professionals and much more. There are four different podcast categories to choose from: Stories from the Roof, Roofing Road Trips with Heidi, Coffee Conversations, and The Heidi and Vickie Show. Sit back, relax, and listen to great stories, wisdom, and solutions the roofing industry needs today!
Episodes
Strengthening Fall Protection in Roofing
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Rich Trewyn and Amy Staska from National Roofing Contractors Association (NRCA) to discuss the NRCA’s Fall Protection Trainer Course for Roofing. They explore why effective fall-protection education matters to roofing contractors, the challenges companies face when building a strong safety-training program and how the course su
Building a Career at WTI
In this Roofing Road Trips episode, Megan Ellsworth sits down with Weatherproofing Technologies, Inc (WTI) Field Resources Supervisor, Eric Benson, to talk about career growth, training and development in the roofing industry. Eric’s path from tech to foreman to supervisor offers listeners a firsthand look at how WTI supports employees who want to grow in their careers. Listeners will hear what he
Building a Career at WTI
In this Roofing Road Trips episode, Megan Ellsworth sits down with Weatherproofing Technologies, Inc (WTI) Field Resources Supervisor, Eric Benson, to talk about career growth, training and development in the roofing industry. Eric’s path from tech to foreman to supervisor offers listeners a firsthand look at how WTI supports employees who want to grow in their careers. Listeners will hear what he
Inside RICOWI’s Fall Seminar
On this episode of Roofing Road Trips®, Megan Ellsworth is joined by Jordan Loudon of RICOWI and Andre Desjarlais from Oak Ridge National Lab to discuss the organization’s upcoming Fall 2026 Seminar and Meetings. We’ll explore RICOWI’s longstanding relationship with Oak Ridge National Laboratory and how research, field investigations and real-world data help roofing professionals better understand
Attracting the Right Roofing Talent
In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Kristin Case, managing partner, commercial roofing division at Hi-Peak Staffing, to talk about what roofing contractors need to know as hiring activity shifts across the industry. Kristin shares what she is seeing from the company side of recruitment, why field roles remain a major focus and how culture can shape the way c
Building Profitable Paths Beyond Residential
In this episode of the Roofing Road Trips® podcast, Megan Ellsworth sits down with Jesse Parkinson from IKO to discuss how contractor events, practical education and strategic partnerships can help roofing companies build stronger businesses. They explore IKO’s approach to hands-on learning, its partnership with Clemson University and ways residential roofers can expand into metal and commercial r
Building Billion-dollar Brands
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Ralph Bruno, President and CEO of Tando Composites, to explore how industry-disrupting brands are built. Drawing on his experience with Trex, AZEK, and Tando Composites, Ralph shares the roadmap behind creating category-defining products, educating the market and making those products easy to buy. They discuss how this strat
Color Trends Contractors Need to Know
In this Read Listen Watch® episode, Megan Ellsworth chats with Brynn Wildenauer of Sherwin-Williams Coil Coatings about the emerging color trends shaping the future of metal roofing. Drawing from Sherwin-Williams' latest SHIFT™ color forecast, Brynn shares insights into the colors gaining momentum, the market influences driving customer preferences and what contractors need to know to stay ahead o
NRCA Legislative Update: What Roofers Need to Know
On this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the latest developments shaping the roofing industry's advocacy efforts in Washington, D.C. From key takeaways following Roofing Day in D.C., to workforce development initiatives, housing-related legislation and the current sta
Training Contractors for Low-Slope Success
In this episode of Roofing Road Trips, Megan Ellsworth welcomes Alisha Vobian and Chris Ronk from MuleHide for a conversation all about training, growth and opportunity in the low-slope roofing market. Together, they discuss the biggest training needs facing contractors today, how manufacturers can help steep-slope contractors make the transition into low-slope work and why hands-on education is k
Building a Streamlined Insurance Process
In this episode of Roofing Road Trips®, Karen Edwards sits down with Jamie Pillitteri, Director of Exteriors Product Management at ServiceTitan, to discuss what today's evolving insurance landscape means for roofing contractors. From inspections and estimating to claim approvals and project closeout, they explore where delays commonly occur, how disconnected workflows can impact productivity and p
Helping Contractors Build Businesses Freedom
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jim Leslie to discuss his journey through the home services industry and why Home Service Freedom was created. They explore the vision behind Freedom 2026 and the most important lessons Jim has learned from years of working with home service business owners. Jim also shares what contractors can expect from the conference, th
Growth Grounded in Values
In this episode of Roofing Road Trips®, Karen Edwards sits down with Lauren Marsh, president and co-founder of Ridgeline Construction, to talk about leadership, growth and building a roofing company with strong values at its core. Since co-founding Ridgeline Construction in 2012, Lauren has helped grow the company across multiple states while earning industry certifications and recognition along t
Leading Through Service in Roofing
In this episode of Roofing Road Trips®, Karen Edwards sits down with Jennifer George, co-founder and CEO of Northern Arizona Roof Services and a finalist for QXO's North American Female Roofing Professional of the Year award. Jennifer shares her journey from serving as executive director of the Arizona Roofing Contractors Association (ARCA) to leading a successful roofing company focused on both b
What's Holding Your Roofing Business Back?
On this episode of Roofing Road Trips®, host Karen Edwards sits down with Deni Blair and Bryan Oram of JobNimbus to explore what helps roofing companies create momentum and sustain growth in a competitive market. Through the lens of a practical business framework, they discuss common challenges contractors face, opportunities that are often overlooked and the systems that can make a bigger impact
LEGALCon Live 2026
On this episode of Roofing Road Trips®, host Heidi Ellsworth sits down with Monica Murphy Mittel of Ray Nolan Roofing to discuss why LEGALCon Live 2026 has become a must-attend event for roofing professionals looking to strengthen and protect their businesses. Together, they explore the legal, business, workforce and risk management challenges facing contractors today and share how industry-focuse
Building Your Business With CertainTeed
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Meredith Hafer from CertainTeed to talk about how contractors can take their business to the next level with the CertainTeed Credentialed Contractor Program. They dive into the tools, training and partnerships that make running a roofing business easier and more rewarding on every level. Meredith shares how the program
Raising the Bar for Roof and Wall Penetration Solutions
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Douglas Wade, the new CEO of RPH, to discuss innovation in commercial roofing with an emphasis on proper roof and wall penetration management. Doug shares what contractors, consultants and building owners often misunderstand about rooftop penetrations and how those challenges are shaping his vision for RPH. Listeners will learn
RCS Influencer Randy Chaffee - January 2026
This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.c
Who is IFD?
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Dirk Bollwerk, president of the International Federation of the Roofing Trade (IFD), to explore how global collaboration is advancing the roofing industry. Representing a worldwide network of associations and experts, the IFD drives progress through education, networking and international knowledge exchange. Dirk highligh
On the Road to IIBEC 2026: Building Enclosure Excellence
On this episode of Roofing Road Trips®, host Heidi J. Ellsworth talks with Brian Pallasch, EVP and CEO of IIBEC, about what to expect at the 2026 IIBEC International Convention and Trade Show. Together, they explore the key education topics shaping building enclosure excellence, the importance of industry‑wide collaboration and how the event supports risk management, building performance and profe
Roofing Licensing Essentials
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Kyle Rea from Adams and Reese to explore the complex world of licensing for roofers. They break down why understanding licensing is critical, common pitfalls contractors face, and the nuances of operating across state lines. The discussion covers practical scenarios including subcontractor rules and laws surrounding the scope o
AI Speed, Certified Accuracy
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Jeff Berzolla of Instant Roofer to discuss why speed and accuracy have become critical in today's roofing sales process. From getting bids out quickly to making sure those bids are built on reliable measurement data, the conversation looks at how contractors can reduce risk before they ever write the estimate. Jeff shares how I
Turning Financing Into a Winning Sales Tool
In this Roofing Road Trips® episode, Karen Edwards sits down with Jon Abernathy of TAMKO to break down why financing has become one of the most powerful tools in a contractor's sales process. With roofing prices continuing to climb, financing helps homeowners move past sticker shock and focus instead on protection, value and long-term performance. Jon explains how TAMKO's financing partners give c
Keep the Margin, Keep the Control – How In-House Supplementing Pays Off
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Keven Wall of DCX and Alena Wilson of Estimate Mastery to unpack how supplementing claims can be a powerful driver of revenue in the roofing world. They break down the hurdles contractors often face with supplementing and how those challenges impact profitability. Our guests share expert insight on maintaining control over the
Strengthening Today's Roofing Companies With AI
In this episode of Roofing Road Trips®, Karen Edwards is joined by Carlos Carballo of Labor Central to talk about how AI is becoming a real force in roofing and why this shift is happening faster than many expected. Listeners will hear practical examples of where AI already supports sales teams, project managers and field crews while reducing daily costs and helping businesses scale without added
Inside the RICOWI Spring Conference 2026
In this episode of Roofing Road Trips, host Megan Ellsworth is joined by Jordan Loudon, executive director of RICOWI, and Al Janni, chairperson of the organization, to share what's ahead for the RICOWI Spring 2026 Conference happening March 11-12 at the SAFE Convention Center in Sacramento, California. The trio discusses how the conference brings together contractors, consultants, manufacturers an
Building a Sellable Roofing Company
In this Coffee Conversations®, Heidi J. Ellsworth is joined by a panel of experts for a discussion of the top mistakes business owners make when it's time to sell and how to avoid leaving money on the table. They'll talk through what today's sophisticated buyers really look for, why preparation years in advance matters, and how to build a company that commands premium valuations. From messy financ
Beyond the Roofline: Growing Your Business With Siding
In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by Josh Wilens of QXO, Alex Birnbaum of QXO and Kristina Hill of HomeShield Roofing & Exteriors to talk about how siding is no longer just an add-on for roofing contractors; it is becoming a key part of how contractors build stronger customer relationships, grow project value and deliver complete exterior solutions.
Unpacking AI: The Digital Shift Shaping Roofing
In this Read Listen Watch®, Karen Edwards is joined by Jon Gardner of Owens Corning and Trent Cotney of Adams & Reese for a deep dive into artificial intelligence and its expanding role in roofing. The conversation explores what AI really means for contractors and manufacturers today, breaking down its impact on inspections, estimating, materials, installation and the customer experience. T
The Profit Protection Playbook for Contractors
In this Read Listen Watch®, Megan Ellsworth is joined by Trent Cotney of Adams and Reese to break down how roofing companies should view their legal department not as overhead but as a driver of profitability. They explore how risk mitigation protects the gap between gross revenue and true take-home profit, along with the core documents every company and jobsite manager should have ready, from con
Move Over Asphalt: Composite Roofing Grabbing Homeowner's Interest
In this episode of Roofing Road Trips®, Megan Ellsworth joins Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and operations at Weatherguard, Inc., to break down the difference between virgin and recycled composite roofing. With years of experience, 30,000+ squares installed and award-winning projects under their belts, the two share how material quality impacts
Stories from The Roof With Ian Davi
In this episode of Stories From the Roof, host Megan Ellsworth sits down with Ian Davis, founder of Cairn Roofing Group. Since starting the company in 2017, Ian has made it his mission to disrupt the roofing industry by raising the bar on ethics, service and quality. Under his leadership, Cairn Roofing has earned the BBB Spark Award for Ethics, a rare honor for roofing companies and set a new sta
The Power of Community Beyond Donations
In this episode of Roofing Road Trips®, host Megan Ellsworth is joined by Jason Stanley of IB Roof Systems to talk about the importance of giving back to the community. With IB Roof Systems' long-standing support for Ronald McDonald House Charities, Jason will talk about how roofing companies can make a meaningful impact by offering their expertise and getting involved in charitable initiatives li
Built on Data: AI's Next Chapter in Roofing
In this Coffee Conversations®, sponsored by SRS Distribution, Megan Ellsworth is joined by industry leaders to break down what artificial intelligence (AI) really means for roofing contractors and suppliers. Patrick Garcia of SRS Distribution, Fred Castonguay of Reworked.AI and Denver Riggleman of Riggleman Information and Intelligence Group (RIIG) explore how AI moves beyond automation into stra
Hiring Right in Roofing
In this Coffee Conversations®, Karen Edwards talks to Jon Gardner of Owens Corning and Geoff Cramer of Futures Inc. to address one of the most pressing challenges facing the roofing industry today: workforce development. As labor shortages continue to impact growth, contractors are being forced to rethink how they attract, hire and retain talent in a competitive market. This conversation explores
From Alternative to Standard: Polymeric Roofing
In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Dylan Faust, Zach Stopyo and Thomas Knuckey, members of the Polymeric Exterior Products Association (PEPA) to discuss the growing momentum behind polymeric roofing and the role the association is playing in advancing the category across the industry. From educating contractors and supporting industry standards to helping shift po
SkillsUSA Champions: Forging Roofing's Future
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice president of Architectural Sheet Metal, Inc. During the conversation, Chase and Damien share about their journey in roofing, how they connected with Tim and what competing and winn
From Launch to Long‑Term Success
In this episode of Roofing Road Trips®, Megan Ellsworth talks with Aaron Weinstein from Terial and Lauren Morely from R3NG about how strategic technology relationships can drive real, long‑term success for roofing contractors. The conversation explores what Terial was built to solve, why it made sense to bring Terial into the R3NG operation and how the rollout has evolved since the initial softwar
Capitalizing on Google's Shift to Online Estimates
In this Read Listen Watch®, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an "Online Estimates" filter when homeowners search for "Roofing company near me", and nearly 1 in 5 buyers are already using it. If your website does not offer an online estima
Delivering Cleaner and More Profitable Jobsites
In this episode of Roofing Road Trips®, Karen Edwards sits down with Marianna Conner and Chase DeLong from The Catch‑All, as well as Jack Waddell from Acorn Roofing, to explore how The Catch-All's solutions are reshaping the roofing experience. Chase and Marianna share how The Catch‑All was developed to solve long‑standing challenges around property protection and to set a new standard for what cu
Cool Roofs, Hot Topics: A Deep Dive With the CRRC
In this episode of Roofing Road Trips®, join host Megan Ellsworth for an informative conversation with Audrey McGarrell, communications manager for the Cool Roof Rating Council (CRRC), the nonprofit organization dedicated to providing objective, scientific information about cool roofs and cool exterior wall products. Audrey shares the latest updates from CRRC, including new educational resources,
Polyurethane Coatings: What You Need to Know
In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Chris Underwood and Jamie Atkins of Sherwin Williams Roofing Solutions to explore the growing role of polyurethane-based coatings in today's roofing market. They break down what sets polyurethane apart from silicone and acrylic options, share the trends driving demand for these systems and discuss why UNIFLEX developed its own so
Roofing Road Trips LIVE from BBW: New Orleans 2026 with Pelican Roofing and CertainTeed
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/
Are You the Best of the Best?
In this episode of Roofing Road Trips®, Karen Edwards sits down with Lewis Miller, director of Compass Roofing and the 2022 winner of Cupa Pizarra's Best of the Best, to discuss the upcoming 2025 competition. He explains what makes the slate-focused challenge unique and the qualities sought after in a winning candidate. He also shares what motivated him to enter the 2022 contest, sharing insights
Building Trust Beyond AI
In this Roofing Road Trips® episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity Marketing Group, about how contractors can strengthen their marketing in today's AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital marketing and why authenticity still matters. From ChatGPT and Gemini to community involvement and outside cr
Leveraging AI to Close More Sales
In this episode of Roofing Road Trips®, Karen Edwards is joined by Jeff Berzolla of Instant Roofer for a conversation exploring a long-standing challenge in the roofing industry: slow, inconsistent measurement processes that delay estimates and cost contractors jobs. The discussion unpacks how faster, more accurate data is transforming sales workflows and improving close rates without increasing l
CYA with AI: Avoiding Critical Mistakes
In this episode of Operational Clarity with Lynsey Hull powered by The Coffee Shops, Heidi J. Ellsworth sits down with Lynsey Hull of Tyelus to explore how contractors can approach AI with clarity instead of confusion or risk. The conversation breaks down common mistakes, data concerns and the importance of putting the right guardrails in place before adoption. Listeners will walk away with a prac
RCS Influencer Aaron Weinstein - June 2026
This month's question: What contractors need to know about green roofs Talking sustainability with architects and owners Positioning as a trusted expert outside roofing circles Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for
Stories From the Roof: Wendy Marvin
In this episode of Stories from the Roof, Heidi J. Ellsworth talks with Wendy Marvin of Matrix Roofing about her journey into roofing and the lessons that shaped her career. From mentorship and leadership to building strong supplier relationships, Wendy shares what it takes to create lasting success. She also dives into how industry changes are impacting trust on the jobsite, the best decisions sh
A Tradition of Giving Dinner, Auction, Community: ARC Gives Back
In this episode of Roofing Road Trips®, host Alex Tolle talks with ARC's new President, Mark Madeira, and Secretary, Torrey Yungeberg, about their annual tradition, the Christmas dinner and auction. Associated Roofing Contractors (ARC) of Oregon and Southwest Washington has been serving the industry since 1957, bringing together contractors, suppliers and manufacturers to advance education, integr
RCS Influencer Trent Cotney - June 2026
This month's question: What contractors need to know about green roofs Talking sustainability with architects and owners Positioning as a trusted expert outside roofing circles Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up fo
Strategic Tech Partnerships That Drive Growth
In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Aaron Weinstein, CEO of Terial and Brad Sutter, CEO of Sutter Roofing, about why selecting the right technology partner is critical to building scalable systems and sustainable growth. They talk about how Sutter Roofing's search for better operational efficiency led to a strategic partnership focused not just on software but on
Roofer of the Month - Cardinal Roofing
In the December Roofer of the Month podcast, Alex Tolle is joined by Bridget Wilson from Cardinal Roofing. Bridget shares how she found her way into the roofing world, the high-quality projects her and her team produce and the traditions that keep their crew connected. She opens up about challenges that have tested Cardinal Roofing's resilience, why homeowners can feel confident putting their trus
How Roofing Teams Turned Competition Into Community
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Sarah Spink, CEO of Liquid Roofing and Waterproofing Association (LRWA), to recap the 2026 Charity Team Challenge. They reflect on the event's highlights, the impact of supporting LandAid and how the challenge brought the roofing and waterproofing community together for a great cause. Tune in to hear memorable moments from this
Stories From the Roof with David Nye of Peak Roofing Partners!
In this Stories from the Roof podcast, Megan sits down with David Nye, chief growth officer of and former president of Peak Roofing Partners and founder of Skymark Roofing, to explore a career built on purpose, trust and leadership. This conversation dives into David's unique journey from law enforcement to the roofing industry, where he traded a badge for a business plan and built a company groun
Climbing the Ladder: Building Careers in Roofing
In this episode of Roofing Road Trips UK, Megan Ellsworth sits down with Ruth Scarrott, Head of Careers at NFRC, to break down how roofing businesses can build stronger teams and future leaders. From NFRC's Climbing the Ladder initiative, they dive into real ways contractors can attract new talent, develop skilled crews and create clear career paths that keep employees engaged. Learn how apprentic
RCS Influencer Will Lorenz - August 2026
This month's question: Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club
The Value of Hands-on Training
In this Roofing Road Trips® episode, host Heidi J. Ellsworth sits down with Joe Thompson from CertainTeed to talk about the value of hands-on learning in today's roofing industry. They dive into how CertainTeed's Mobile Training Vehicle brings live demonstrations, product education and skill-building straight to contractors and distributors across the country. Joe shares how these on-site training
Roofers Helping Roofers Through Recovery
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Paul Reed of Roofers in Recovery to discuss the mission behind National Roofers in Recovery Day and how the roofing industry is coming together to support recovery, mental health and hope. They explore the impact this annual initiative has on individuals and communities, share inspiring stories from past events and explain how
High-performance From the Deck Up
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with David French from Versico to discuss how high-performing products help contractors build dependable, long-lasting roofing systems. From membrane selection and insulation to accessories and installation details, the conversation explores why every component matters when it comes to roof performance. Contractors will hear how a s
Tile Roofing Done Right: Training, Codes and Craftsmanship
In this episode of Roofing Road Trips®, host Heidi Ellsworth sits down with Rick Olson, President of the Tile Roofing Industry Alliance (TRIA), to discuss the role training plays in successful tile roofing projects. From industry standards and evolving codes to workforce development and contractor education, Rick shares why proper installation knowledge can make a significant difference on the roo
Coffee Break July 2026 with Exit Stage Left Advisors!
Who doesn't need a coffee break? Join RoofersCoffeeShop for a Coffee Break every third Tuesday of the month at 10 a.m. PT. In the July 2026 Coffee Break, we are joined by Exit Stage Left Advisors for a conversation on building stronger roofing businesses and preparing for long-term success in an evolving industry. From leadership and succession planning to operational excellence and business grow
Building Business with Tech | Episode 2
In this six-part CoffeeCast, Karen Edwards is joined by co-host Jon Abernathy of TAMKO to talk about new ways roofing contractors grow stronger businesses with the power of the TAMKO Edge tech stack. Each episode features experts who share how innovative tools, partnerships and training opportunities can make contractors more competitive, efficient and trusted by homeowners. From sales enablement
Stories from The Roof - Springfield Roofing
In this episode of Stories from the Roof, Megan Ellsworth sits down with Nick Jacqmain of Springfield Roofing and Trevor Wagester a Duro-Last Sales Rep professional whose careers reflect dedication, craftsmanship and a true passion for the trade. They talk about how they got started in roofing, the mentors who helped shape their paths and the lessons learned along the way. Hear how their team's ea
Stories from The Roof - Weatherguard, Inc.
In this episode of Stories from the Roof, Megan Ellsworth talks with Trent Lovewell of Weatherguard, Inc., also known as THE ROOFEREES, about his 25-year path in roofing and the sales drive behind his success. A former college basketball coach from Nebraska, Trent pivoted to roofing in search of greater opportunity and helped grow one of Omaha's most respected contracting companies. He shares insi
Coatings Versus Retrofitting: Choosing the Right Solution
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Dale Nelson from Roof Hugger to explore the key differences between roof coatings and metal roof retrofit solutions. From understanding what a retrofit system is to discussing purlin strengthening, waterproofing, code compliance and long-term performance, they'll break down the factors contractors and building owners should
From Roofer to Founder: Building ContractorHUB from Real-World Experience
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Matt Parks of ContractorHUB to explore his journey from working in roofing to building a software solution designed to solve the everyday frustrations contractors face. Drawing from his firsthand experience in the field, Matt shares where traditional software solutions often fall short and how the role of technology in roofi
The Acquisition of Trust
In this episode of RoofingRoadTrips, Karen Edwards is joined by Mike Bothman of Wil-Mar Products to talk about the acquisition of the trusted pipe collar brand. The conversation delves into the trust built between the previous owners and the new leadership, highlighting the continuity of product integrity for existing customers and why new contractors should give the pipe collar a try. With a focu
Reinventing Roofing Efficiency: The LoadRunner Story
In this episode of Roofing Road Trips®, Karen Edwards sits down with Heath Hicks, co-founder of The Catch‑All to explore how their newest innovation—the LoadRunner—is reshaping jobsite efficiency for roofing contractors. The conversation dives into the evolution of The Catch‑All's product line and how the LoadRunner was born from real contractor experience in the field. Heath shares firsthand insi
Building Tomorrow's Tradespeople Today
In this Roofing Road Trips™, Karen Edwards is joined by The Malco Group's Learning and Product Training Manager, Jon Olson, to talk about the critical role that contractors play in shaping the future of roofing and metal construction. Learn how to attract, train, and retain top talent with the right mentorship and hands-on programs, all while leveraging tools from The Malco Group to boost producti
Weatherproof Your Lead Pipeline
Join us for this Coffee Conversations, sponsored by gFour Marketing, as a panel of industry leaders shares thought leadership on the evolving state of lead generation for roofing contractors. As AI-driven search, rising acquisition costs and changing homeowner behavior reshape the market, this conversation will focus on how top contractors are building resilient pipelines by finding the right mix
RRT Live from the Business Building Workshop in Chicago with Statement Roofing!
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about (CUSTOMER NAME) here! (CUSTOMER DIRECTORY LINK) Follow Us! https://www.facebook.com/
Daylighting for Modern Metal Buildings
In this MetalTalk ™, live from the MBCEA 2026 show, Karen Edwards sits down with Brian Grohe from VELUX to share how daylighting does more than brighten a space — it transforms how metal buildings perform, feel and function. The two explore the growing importance of daylighting in modern metal construction and how it can improve energy efficiency, occupant well-being and overall building value.
What is Operational Clarity and What Will This Podcast Deliver?
In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Lynsey Hull of Tyelus to chat about the new podcast from Lynsey Hull, CEO of Tyelus - Operational Clarity with Lynsey Hull. It is a strategic leadership podcast focused on aligning the four forces that determine whether organizations thrive or stall: people, technology, data and process. Hosted by strategic process architect
StrongHold™ Explained: Choosing the Right Single-Ply System
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Shane Millwood of BITEC to explore the company's StrongHold™ single-ply roofing systems and where they fit in today's commercial roofing landscape. Shane breaks down the differences between TPO, PVC and KEE membranes, explaining how each performs across climates, building types and demanding environments. The conversati
READYSLATE's Commitment to Contractors
In this episode of Roofing Road Trips, Karen Edwards chats with Pablo González Rodríguez to talk about READYSLATE's latest initiative: a contractor loyalty program. They discuss why contractors are essential to the READYSLATE brand and product, what inspired the launch of this new program and how it's designed to work. The conversation covers eligibility, sign-up requirements and the practical, da
The Power of Partnership – Why Manufacturer Reps Matter
In this Roofing Road Trips® episode, host Heidi J. Ellsworth is joined by Jim Rizzo of Permabond and Randy Chaffee of Source One Marketing to discuss the critical role manufacturer representatives play in the roofing and metal industries. Acting as the bridge between manufacturers, distributors and contractors, representatives help bring products to market while providing training, communications
Roofer of the Month - All Craft Exteriors
In the February Roofer of the Month podcast, host Alex Tolle sits down with Jewels DeCorsey, General Manager of All Craft Exteriors to explore her journey in the roofing and exterior services world. Jewels shares how she has helped built the business, the challenges she's faced as a leader in a competitive industry and the strategies that keep her team focused on quality and customer satisfaction.
The Dave Harrison Approach
In this Roofing Road Trips®, Heidi Ellsworth sits down with industry veteran Dave Harrison to map out his decades-long journey in the roofing and building products world and explore what he's offering now. From his years as a CMO with major manufacturers to founding his own consulting firm, Dave brings strategic thinking and proven leadership to the table. Join them as they unpack how Dave helps r
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Dateline NBC
