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The Art Marketing Podcast

The Art Marketing Podcast

Art Storefronts 206 Episodes Aug 20, 2026

The Art Marketing Podcast helps artists and photographers improve their marketing strategies to sell more art. Hosted by Patrick from Art Storefronts, the show covers trends, expert interviews, success stories, and tactical advice for thriving in the art world.

Episodes

When a Buyer Asks for a Discount: How to Negotiate an Art Sale
When a Buyer Asks for a Discount: How to Negotiate an Art Sale Aug 20, 2026 37:37 A buyer asks, "Can you do any better on the price?" Most artists feel their stomach drop — like they just lost something. I don't accept that premise. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar It's my strongly held belief that more art gets sold at a discount than at full price — especially at higher price points, es
How to Price Your Art for Q4
How to Price Your Art for Q4 Aug 14, 2026 51:22 Getting ready for this episode, I re-read everything I've ever taught about pricing art. Four years on, the rules haven't moved an inch. That's not a confession — that's the point. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Pricing your art comes down to one metric: new customers acquired per year. Everything else — t
Q4 Prep for Artists: Half Your Buyers Start Before Halloween
Q4 Prep for Artists: Half Your Buyers Start Before Halloween Jul 24, 2026 33:50 I've worked out with my buddy Dom for years. There's normal Dom, and then there's the Dom who has a race coming up. Normal Dom shows up when I show up and does the same workout I do. Race Dom shows up thirty minutes early, goes for a run first, and then does our entire normal workout on top of it. Nothing changed about Dom. What changed is there's a race on the calendar. Want to join Patrick for a
How to Sell Art Online Without Reinventing Anything
How to Sell Art Online Without Reinventing Anything Jun 30, 2026 26:56 Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar In 12 years and 15,000+ artists, Patrick has watched one truth play out over and over: selling art online isn't about reinventin
Why Every Artist Should Take Commissions
Why Every Artist Should Take Commissions Jun 22, 2026 20:12 The most influential poster in the history of art was an ad for a play. It was designed by a broke, unknown illustrator who only got the job because he was the one stuck working over the holidays. His name was Alphonse Mucha, and that single commission — a rush job nobody else wanted — turned him into the father of Art Nouveau. He didn't sit in a studio and find his direction. A customer handed it
20 Ways to Grow Your Email List as an Artist (Online and Off)
20 Ways to Grow Your Email List as an Artist (Online and Off) May 29, 2026 42:36 You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the one audience nobody can take from you. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar The good news: it doesn't have to be huge. Three hundred of the rig
Should Artists List Prices on Their Website? The Gallery Test
Should Artists List Prices on Their Website? The Gallery Test May 19, 2026 35:18 There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar This episode runs the gallery test on your website.
1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business
1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business May 7, 2026 38:14 There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a single painting for $141,500. (We toured his gallery on YouTube — link's right there in his name. Watch it before or after this episode.) Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Th
Why Your Website Will Still Be Working in 2055
Why Your Website Will Still Be Working in 2055 May 1, 2026 48:07 There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can tell in their sleep — just the same panicked question every week: what do I do on social media? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar I want to t
A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run Apr 23, 2026 40:44 Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Two things today: how a properly run sale actually works, and why omnichannel marketing is the whole game — today, 30 years ago, and 2
Art-Selling Holidays You're Sitting Out (Mother's Day Is First)
Art-Selling Holidays You're Sitting Out (Mother's Day Is First) Apr 16, 2026 28:05 Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesd
Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue
Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue Apr 6, 2026 33:02 Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $500+, you're leaving most of your potential customers on the table. This episode breaks down how to restructure your product lineup, why low-ticket items are your secret weapon, and why RIGHT NOW is the moment to act. Want to join Patrick for a live webinar? He

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