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The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams
The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams
The Fifteenth Page Show is a podcast hosted by Amanda and Rachel of Fifteenth Page, focusing on AI systems, brand marketing, and content marketing strategy. Each episode helps brands cut through the noise of AI-generated content to scale efficiently while maintaining brand voice and human judgment.
Episodes
Why Your Sales Page Isn't Booking Clients (and the 10-Minute Fix)
Episode summaryIn this episode, Amanda and Rachel break down the three levels of describing your offer (feature, benefit, and outcome) and share a simple test for telling them apart. They walk through examples from outdoor gear, car commercials, and the wellness space, then show you how to use any AI tool to audit your sales page in a few minutes. You'll leave with a copy-and-paste prompt you
Why Does ChatGPT Sound Different Now? Model Updates Explained and How to Protect Your Brand Voice
You spent weeks getting your AI tool to write marketing content that sounds like your brand. You found the right prompts, corrected it over and over, and it finally clicked. Then one day you ask for the same thing and what comes back sounds like a stranger wrote it.Amanda and Rachel break down why that happens and why jumping to a new tool usually makes it worse. Every AI app runs on a model, and
Why Your First Week With AI Feels Slower (And Why That's Normal)
Most people expect AI to make their marketing faster on day one. Then the first project takes longer than just writing the thing themselves, and they decide AI doesn't work for their business.This episode walks through what setting up an AI workspace actually involves, how long each piece takes, and why the upfront time is what buys you speed and quality later. Think of it less like buying sof
How to Use AI to Create An FAQ Page That Works for Your Business
Many FAQ pages answer the wrong questions. They feature questions that you as a business owner *think* people are wondering instead of what potential clients and customers are actually asking in real life. This week, Amanda and Rachel walk through the fix: your real questions are already sitting in your DMs, your discovery calls, and your inbox. You don't have to invent a single one. They cover ho
How to Use AI to Pressure-Test Your Marketing Copy as Your Ideal Client
You've rewritten the same sales page four times this week, and you still have no idea whether it's going to land. That's because, when you're the only person in your business, there's no coworker to say "wait, I don't get this." In this episode, Amanda and Rachel walk through how to build an ideal customer profile out of the research you already have, and then use
How to Turn One Piece of Content Into a Month of Content (Without Reposting)
You spent time on that newsletter, post, or lead magnet. And then you sent it out once and moved on—and a few days later you're back at a blank screen trying to come up with something new. Sound familiar? Let's fix that.In this episode, Amanda and Rachel share one of their best time-saving secrets: using AI to repurpose content. They walk through exactly how they take one piece of content
"Am I Stealing?" The AI Question Business Owners Are Afraid to Ask Out Loud
A client asked us point blank: if I use AI to write my business content, is that plagiarism? It's a question a lot of people are sitting on and not asking, because they're afraid it sounds naive. So they either avoid AI completely or use it a little bit, one-off, never getting close to its full potential. In this episode, Amanda and Rachel draw the actual line—and then point out that the r
Are You in Trouble for Using AI? What the Slop Crackdown Really Means
Two headlines landed this week that probably made anyone using AI for content nervous: Google published research on a system that shuts down networks flooding platforms with mass-produced AI video, and Reddit revealed it's now catching around 25,000 spammy posts and comments a day. If your first reaction was "wait, am I in trouble too?"—this episode is for you.Amanda and Rachel break
The AI Interview Trick: How to Beat the Blank Page and Write Content That Sounds Like You
You can explain your work to a client without thinking twice. But sit down to write a caption about that same topic, and the cursor just blinks back at you. If that's you, it's not a writing problem—and it's not that you don't know your stuff. It's a starting problem. This week, Amanda and Rachel share a five-second fix: instead of asking AI to write for you, have it interview
Is AI Getting Your Business Wrong? How to Audit Your Brand's AI Accuracy
You did the work to show up in AI results. But when ChatGPT or Claude describe your business, is it even getting it right? Because showing up and showing up accurately are two very different things.In this episode, you'll learn:Why only about 29% of people trust a brand's own information when it conflicts with what AI tells them—and why that's a real risk for your businessHow nearly ha
Blank-Page Syndrome Is Killing Your Marketing—Here's the Cure
If you've ever opened Instagram or your email platform, stared at the blank screen, and thought "what do I post about today?"—this episode is for you. The problem usually isn't creating the post. It's that you're deciding what to post from scratch every single time, with no thread connecting one piece to the next.This week, Amanda and Rachel break down content pillars—the
The 5-Second Claude or ChatGPT Prompt That Saves You From Endless Rewrites
You ask AI for something, it confidently hands back a generic block of text that's just not it, and now you're stuck rewriting it or firing off prompt after prompt trying to get closer to what was in your head. Sound familiar? There's a five-second move that fixes it—and it's the Claude hack Amanda and Rachel find themselves repeating to clients more than any other.In this episode,
Stop Your AI Content From Sounding Like Everyone Else with This Two-Minute Trick
If you've been feeling like every Instagram caption, LinkedIn post, and email newsletter you read lately sounds vaguely the same, you're not imagining it. AI tools default to the average of what they were trained on—and when millions of business owners are all feeding them the same blank prompts, the result is a content landscape where every brand starts to blur together. Worse, the origin
The AI Writing Mistakes That Are Making Your Marketing Harder (and More Annoying) to Read
📣 Small business owners: Ready to finally figure out how to use AI effectively for your marketing so that it saves you time, money—and your sanity? Join our free training next Wednesday where we walk through the exact system we use to get AI sounding like your business. 👉 Register here. --Raise your hand if this sounds familiar: You open a doc or brief, or read a LinkedIn post... and your eyes gla
Small Business Owners: Here's Where AI Actually Saves You Marketing Time
→ Want to finally get marketing off your to-do list? Join our free training next Wednesday. We'll show you how to set up Claude so it knows your business and does the heavy lifting—and still sounds like you. Register at fifteenthpage.com/ai-marketing-assistants-training. ←Marketing is the thing that lands at the bottom of your list—the newsletter you keep meaning to send, the launch email stuc
Do You Actually Need to Pay for Claude? (And 2 Other Questions We Keep Getting)
We've been running live trainings on how we're saving clients 10+ hours a week on marketing content, and the same Claude questions keep coming up. So in this episode, Amanda and Rachel tackle the most common ones: whether you need a paid subscription, how Claude handles your privacy and data, and how to actually prompt well. In this episode:Free vs. Pro vs. Max: Why the free tier is absolu
Stop Trying to Automate Your Business. Start with an AI Assistant Instead.
The whole AI conversation right now is pointing solopreneurs at agents, automations, and autonomous workflows—and a lot of people are watching from the sidelines feeling like they're already behind. What we want everyone to know is that automation isn't the right starting point for most small businesses. And reaching for it before you're ready is one of the fastest ways to get overwhel
AI Marketing for Solopreneurs: Honest Answers to the Questions Holding You Back
If you've ever opened up ChatGPT or Claude, asked it to write a sales page or email sequence, and spent the next 45 minutes prompting and reprompting—only to close the tab in frustration—you're in good company. Most of our clients have been there.But here's the thing: the problem usually isn't the tool. It's that the tool doesn't have what it needs to work for you yet.In th
How to Keep Your Brand Voice Authentic When AI Is Involved in Every Step (Part 2 of 2)
AI can help you scale your content—but is it starting to sound less like you? In part two of this series, Amanda and Rachel tackle the other side of AI and brand: what happens when AI is involved in every touchpoint, and your voice starts drifting toward something generic. If you've ever looked at your last few months of content and thought "this doesn't really sound like us anymore,&
Is Your Brand Invisible to AI? How AI Search and Agents Are Changing Brand Discovery (Part 1 of 2)
If someone asks ChatGPT, Claude, or Gemini for a recommendation in your industry right now, does your brand show up? For a lot of small businesses, the honest answer is no. In part one of our two-part deep dive on AI attribution, Amanda and Rachel break down how AI is reshaping brand discovery, and why your messaging (not your tech stack) is the thing that decides whether you get surfaced.In this
The Brand Content Vault: The One-Time Setup That Makes All Your AI Content Better
If your AI tools keep producing content that sounds… off, the problem probably isn't the tool. It's what you're feeding it.Most people set up an AI project by grabbing whatever's handy—an old pitch deck, some website copy, a blog post from two years ago. But here's the thing: not all of your content represents your brand equally. Some of it's outdated. Some of it was never
AI Prompting Tips: How to Get Output That Actually Sounds Like Your Brand
Now That You're Set Up—Here's How to Actually Prompt AIYou've uploaded your brand playbook. You've set up your Claude Project. Your custom instructions are dialed in. So why does the output still feel a little… off? In this episode, Amanda and Rachel go back to basics and break down the prompting skills that close the gap between "technically correct" and "actually sounds like my brand."The fix is
The Two Claude Features That Save Hours of Back-and-Forth With AI
If you've ever felt like you're briefing a brand-new freelancer every single time you open an AI tool—re-uploading your brand guide, re-explaining your audience, re-describing your tone—this episode is going to change your workflow. Amanda and Rachel break down two Claude features that eliminate the endless repetition and finally make AI feel like a team member who actually remembers who y
How to Choose Between ChatGPT and Claude for Better AI Brand Marketing Content
If you’ve been hearing the buzz about people switching from ChatGPT to Claude, you’re not alone. In this episode, the Fifteenth Page team breaks down what’s actually driving the shift—and whether it’s something you should be paying attention to for your own content and marketing workflows.Some of it comes down to output quality. Many users are finding that Claude produces more thoughtful, nuanced,
Before You Prompt: The One Document Every Marketing Team Needs for Consistent AI Content
If your AI content strategy is supposed to make content faster and easier, why does your brand messaging feel more chaotic than ever? In this episode, the Fifteenth Page team tackles the real reason marketing teams are struggling with AI-generated content—and it has nothing to do with the tools themselves.The problem? Most brands are skipping a foundational step before they ever open ChatGPT or Cl
Why Community Marketing Matters More in the AI Era
AI can generate content, answer questions, and replicate brand voice—but it can’t replace human connection. In this episode of The Fifteenth Page Show, Amanda and Rachel explore why community is becoming one of the most valuable assets brands can build in an AI-driven world.They discuss how AI is changing content marketing, why brands need to move beyond educational content, and how community-led
The AI Governance Playbook: How to Scale Content Without Eroding Your Brand
AI is moving fast inside marketing teams.But without governance? It can erode your brand just as fast.In this episode of The Fifteenth Page Show, Amanda and Rachel break down one of the most urgent leadership conversations happening right now: AI governance.Yes, it sounds dry, but it doesn’t have to be. And it’s certainly not optional.If your team is:Using AI to create briefs that generate more AI
Do You Really Need an AI Certification?
AI adoption is skyrocketing—and with it comes the pressure to get “certified.”But do you actually need an AI certification to use tools like ChatGPT or Claude professionally?In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense.In This Episode:Why most marketers don’t need AI certificationWhat actually makes someone
Beyond the Prompt: How Smart Marketing Teams Use AI Workflows to Save Hours Every Day
Most marketing teams don’t have a content problem—they have a workflow problem.In this episode of The Fifteenth Page Show, Amanda and Rachel break down AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time.You’ll learn how a single webinar, sales call, or customer interview can be automatically tr
Prompting Without the Panic: How Much Context AI Actually Needs to Create Brand Marketing Content
You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵💫In this episode of The Fifteenth Page Show, Amanda and Rachel call BS.They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actually w
Exactly How to Set Up a Custom GPT (And Why It’s Our Go-To Marketing Partner)
Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.In this episode, we’re doing something we’ve never done before on the podcast: a live, step-by-step screen-share walkthrough of how we set up one of our own Custom GPTs.If you’ve mostly been using ChatGPT as a copywriter—for headlines, captions, or blog drafts—this episode is for you. We’re s
ChatGPT Health Is Coming: What It Means for Women's Health Brands
We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health informati
Brand Marketing Trends for 2026: Why Relevance Will Outperform Reach
It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026.Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior.Inside:Why “AI slop fatigue” is
5 Brand Marketing Resolutions Every Women’s Health Brand Should Make for 2026
As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice.What We Cover in This Episode:1. Get Serious A
Stop the AI Slop: Why Human Editors Still Matter More Than Ever
AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.I
Is Brand Voice the Last Secret Advantage in the Age of AI?
In this Thanksgiving-week episode, we’re talking about one of our all-time favorite topics: Brand Voice—and why it’s becoming the last true differentiator in the age of AI-generated everything.As AI makes it easier than ever to produce content at scale, brands are running into a new problem: sameness. When everyone uses the same tools, the same models, and the same “friendly conversational” defaul
Don’t Launch Without This: Your 2026 Campaign Checklist
Planning a big 2026 launch? Whether it’s a new product, new brand, or fresh campaign—this episode is your step-by-step guide to setting it up for success (without the stress).We’re deep in the holiday campaign season, but the savviest brands are already thinking months ahead. In this episode, we break down the exact systems and strategies you should put in place now to ensure a smooth, cohesive, a
Friendship, Business, and What We’d Do Differently
Amanda Flores and Rachel Morris reflect on three years of building Fifteenth Page, a women-led brand studio. They share the real talk on partnership, purpose, and the lessons that keep both friendship and business thriving.Links & MentionsCliftonStrengths AssessmentLearn more about Fifteenth PageFollow us on Instagram @fifteenth.page
Are You Afraid of AI Taking Your Job? And Other Top AI Questions We Get Asked
Are copywriters really being replaced by AI—or just learning to work smarter with it?In this episode, Rachel and Amanda answer the most common questions they get about using AI in copywriting and content strategy. They share how AI has changed their workflow, what still needs a human touch, and the tools that actually save time for small teams.You’ll also hear how they talk to clients about ChatGP
Is Your Brand Ready to Create Newsroom-Worthy Content (with a Little Help from AI)?
More brands—especially in health and wellness—are creating richer, more editorial content. With AI now part of the content workflow, what does it take to create newsroom-worthy content without losing your brand’s voice or credibility?In this episode of The Fifteenth Page Show, hosts Amanda Flores and Rachel Morris explore how brands can responsibly integrate AI into their storytelling, the editori
Does This Sound Like ChatGPT? What AI Copy Really Signals to Your Audience
Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.This week we’re digging into a very 2025 question: Does my copy sound too much like ChatGPT?We’ve seen marketers start adding intentional typos, quirky errors, or “casual” language to prove their writing is human. But the real question is: Does your audience actually care who wrote it?In this
How to Use AI to Repackage Brand Marketing Content Easily and Effectively
In this episode of The Fifteenth Page Show, Amanda and Rachel dive into one of the most time-saving strategies in brand marketing: repackaging content with AI. While content repurposing isn’t new, using AI to make it faster, more consistent, and more strategic is a total game-changer, especially for small or time-strapped teams.They share how to plan your “big idea” content, brief AI tools effecti
Messaging Fatigue in the Age of AI: Why Your Audience (and Team) Are Tuning Out
With AI making it easier (and faster) than ever to churn out content, it’s tempting to treat every update, offer, or idea like a Big Launch Moment™. But more isn’t more—it’s often just more noise.In today’s episode, we’re unpacking one of our rallying cries here at Fifteenth Page: not everything is a campaign.Constant campaigns lead to message fatigue for your audience—and burnout for your team.We
Are Customers the New Influencers?
This week, we’re unpacking a major shift: how Generative AI is transforming brand discovery. With tools like ChatGPT and Gemini becoming the go-to place for questions, what your customers are saying about your brand now matters as much—if not more—than your paid campaigns.Tune in to learn:Why generative AI is reshaping online brand visibilityWhat AEO (Answer Engine Optimization) and GEO (Generativ
Is AI Actually Saving You Time? Or Just Giving You More to Do?
Welcome back to The Fifteenth Page Show—your go-to for AI, brand marketing, and women’s health.This week, we’re unpacking one of the biggest promises of AI: saving time. But is it really delivering?Some studies say yes—AI tools are saving users up to two hours a day. But for many women’s health teams we talk to, it’s more complicated. Time savings depend on how you’re using AI, how steep your lear
Should Creatives Be Paid Less if They Use AI?
AI is speeding up work and allowing writers and other creatives to do more in less time—but does that mean rates should drop? In this episode of The Fifteenth Page Show, Amanda and Rachel unpack the debate and why expertise matters more than ever.From freelance writing rates to the divide between quantity vs. quality content, this conversation challenges marketers and business owners to rethink ho
Start Here: The Easiest AI Prompt for Marketing Copy
If you’ve ever opened ChatGPT or Claude and frozen at the prompt box, this one’s for you. Today, we’re walking through the single prompt we recommend every marketer start with—our “Swiss Army knife” of prompts that works for almost any deliverable: emails, captions, taglines, campaign ideas, even brand voice checks.👉Get the simple formula here.Tip: Copy this prompt, save it, and use it the next ti
AI for Real Life: Recipes, Parenting, Budgeting & Beyond
Welcome to The Fifteenth Page Show, hosted by Amanda and Rachel of Fifteenth Page—the brand marketing and copywriting studio for women’s health companies. Each week, we share smart strategies and AI-powered systems to help you sharpen your story, scale your content, and simplify your workflows.In this episode, we’re exploring how to use AI outside your 9-to-5. From cooking hacks and parenting supp
AI & Brand Voice: Your Top Questions, Answered
In this episode, we’re answering some of the biggest questions that came up during our recent AI & Brand Voice workshops. If you missed the live sessions, don’t worry—we’ll be hosting more soon (sign up for the waitlist below 👇).The 6 questions we cover in this episode:1. Can AI actually sound like your brand?2. How reliable is AI-generated content—and do you need to fact check it?3. Is AI-gen
How to Use Custom GPTs to Streamline Content Creation, Save Time, and Scale Your Brand Voice
If you’re spending too much time rewriting newsletters, giving feedback, or briefing freelancers—this episode will change how you work.This week on The Fifteenth Page Show, we’re diving into Custom GPTs: what they are, why they’re different from regular ChatGPT chats, and how we use them to cut busywork and keep our content sharp, consistent, and on-brand.You’ll learn:What a Custom GPT is (and how
Why NotebookLM Is the Under-the-Radar AI Tool Every Health Brand Needs
On this episode of The Fifteenth Page Show, Amanda and Rachel pull back the curtain on one of their favorite under-the-radar AI tools: Google’s NotebookLM. While ChatGPT often steals the spotlight, NotebookLM offers something different: a document-driven AI that only works with the materials you feed it, from brand voice guides and product claims to clinical protocols.They explore why this matters
A ChatGPT Mom Hack to Outsmart Toddler Tantrums and Save Your Sanity
This week, we’re bringing you something a little different: an at-home AI mom hack that will save your sanity (and maybe make you laugh).Amanda shares how she used ChatGPT’s voice mode to handle her toddler’s endless “Is it time to go yet?” vacation questions—turning it into a fun, low-stress game instead of a battle of logic with a 3-year-old.Whether you’re weeks out from a big trip, trying to do
ChatGPT Agent for Marketers: What the Update Means for Your Content Ops
Just when you thought you were getting the hang of ChatGPT, there’s a new update you need to know about: ChatGPT Agent.In this episode, we unpack:What “agentic AI” is (and how it’s different from custom GPTs)Why ChatGPT Agent could transform how content and brand teams workReal-world use cases: from full content production loops to competitor research and meeting prepHow to prepare your team now—e
In Defense of the Em Dash—And Why the AI Conversation Needs a Rethink
Amanda’s out on the beach (jealous), so today you’re stuck with just Rachel—and a very punctuation-forward rant.Lately, LinkedIn has been filled with hot takes about the em dash being a dead giveaway for AI-generated content. But here’s the thing: writers love em dashes. Editors live for em dashes. And yes, ChatGPT uses them too—because it learned from us.So, is an em dash a red flag? Or just a be
How to Use AI for Content—Without Losing Your Brand Voice (a Workshop!)
You know that moment when AI almost nails your brand voice—but not quite—and you end up spending 45 minutes fixing it? This episode of The Fifteenth Page Show is your invitation to stop the cycle.We’re sharing what you’ll get from our upcoming live workshop on July 23 on how to use AI for content without losing your brand voice—designed for women’s health marketers, content leaders, and founders w
How to Brief AI like a Copywriter
If you wouldn’t hand a freelancer a one-liner assignment and hope for the best, why do it with AI? In this episode of The Fifteenth Page Show, we break down how to brief AI like you would a smart but junior copywriter—so it helps you work faster without endless rewrites.You’ll learn:– The 5-part anatomy of a great AI brief – How to apply what you already know from briefing freelancers to your AI t
AI and the Importance of Brand Voice
Welcome back to The Fifteenth Page Show: the podcast for *all* things AI, brand marketing, and women’s health. In this episode, we're sharing the real reason we started this podcast—and why AI has unexpectedly become such a big part of our work. We break down:- Why a clear, written brand voice guide is no longer a nice-to-have—it’s non-negotiable in the age of AI- How women’s health brands risk lo
Overwhelmed by AI? You’re Not Alone (Or Behind)
Welcome back to The Fifteenth Page Show: the podcast for *all* things AI, brand marketing, and women’s health. Feeling overwhelmed by AI? You’re not alone—and you’re not behind. In this episode of The Fifteenth Page Show, we share a pep talk and practical steps for women’s health marketers who want to use AI without the stress.We cover:- Why you definitely don’t need to master every AI tool out th
The AI Prompt That Helped Us Write Our Brand Story
Welcome back to The Fifteenth Page Show: the podcast for *all* things AI, brand marketing, and women’s health. This week we’re sharing how we used AI—specifically ChatGPT’s voice mode—to help us write our own founder story.If you’ve been putting off writing your brand story (or you’re stuck in blank page syndrome), this episode is for you. We break down the exact process we used to capture our sto
The #1 AI Mistake Women’s Health Brands Are Making
The Fifteenth Page Show is the podcast for *all* things AI, brand marketing, and women’s health. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands cut through the noise of AI-generated content—and build trust with clarity, care, and real expertise.In this debut episode, we unpack the #1 mistake we see brands make with AI: trusting its “facts” without checking them. From inac
