Search Engine Journal Show
The Search Engine Journal Show is the official podcast of Search Engine Journal, hosted by Loren Baker. It covers topics such as SEO, PPC, social media, content marketing, and digital marketing, featuring interviews with top industry experts and authorities.
Episodes
SEO Experts Gather for a Candid Chat About Search
We're excited to bring you the SERP's Up podcast on the SEJ Show channel! Join Wix for their landmark 100th episode, as their experts & guests take a deep dive into the world of SERPs. If you're frustrated by how broken the SERPs feel, don't worry…they're getting honest and covering the reasons. In this candid discussion, they're also breaking down what's currently going on with local SEO, the eff
Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we'll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wastefu
Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in yo
Navigating Publisher Policies: Insights from Google's Trust & Safety Expert with John Brown - Special Episode
In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives
PPC Strategies For 2024: Insights From Over 16,000 Businesses with Jacques van der Wilt - Sponsor Spotlight
We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channel
How To Secure And Defend Your SEO Budget For Executive Buy-In
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from market
How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you
Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324
The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what fact
Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight
Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An "always on" mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment. Go be
Beyond Bard: A Conversation With Google's Yury Pinsky On AI & The Future Of SEO - EP325
Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Z
Secrets of a Viral Content Creator With Brian Kearney - EP323
As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content. From harnessing
SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans - EP322
SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don't have company-wide collaboration and alignment, or when you're worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has s
Effective Website Redesigns: How To Avoid Costly Mistakes with Janet Mesh - EP 321
Effective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the wa
The State Of SEO 2024: Disruptions And Opportunities with Ben Steele - EP320
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joine
How To Use Multilingual Localization To Extend Your Reach with Naoko Takano - EP319
Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress' mission. Naoko has been involved with Wor
Learn To Master Your Website - Even If You Dont Speak Tech with Fiona Allman - Treen - EP318
No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them? Fiona Allman-Treen, author of "Website Mastery for Business Owners Who Don't Speak Tech," joins me on the SEJShow and shows you the three key things you
Reflecting On 20 Years Of Wordpress With The CEO of WooCommerce Paul Maiorana - EP317
As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce intertwined with WordPress' values and initiatives. We
How To Navigate Social Media Trends & Emerging AI Technologies with Jamie Gilpin - EP316
How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play a bigger part in your strategy. Gain valuable insight into virality, social media trends, and emerging AI technologies, and discover the seamless integration of thes
How To Create A B2B Content Strategy For YouTube with Ali Schwanke - EP315
YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube's new features to make your videos more discoverable. Gain insight into the rising importa
Dont Call It A Throwback - 20 Years Of SEO & Search Engine Journal with Loren Baker & Amanda Zantal Weiner - SPECIAL EPISODE
It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories,
Generative AI - Using Tools Effectively While Avoiding Common Traps with Eric Enge - EP314
ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for "prime time," or is it merely a toy that can lead to fake and error-laden stories? President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the
Leveraging WordPress To Tell Your Brand's Story with Josepha Haden Chomphosy - EP 313
Unlocking Your Brand's Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand's narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress's growth and economy and provides valuable insights on leveragi
Googles Head of Ads Safety Talks Clicks and Compliance with Alejandro Borgia - EP 312
Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert. Alejandro Borgia, Google's Director of Product Management, Ads Safety, joins me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance. From debunking misconc
After I/O: What To Know Following Google's Big Month with Amanda Zantal Wiener, Roger Montti, and Matt Southern
On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events. From an abundance of AI announcements to product updates, tune in
Content and Brand Storytelling Be A Better Brand Storyteller with Ryan Kutscher - EP311
In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered the
Conversion Optimization for PPC - Delivering On The Promise From Ad To Landing Page with Navah Hopkins - EP310
Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements. Whether you're
Consulting for Equity and Avoiding the SEO Hamster Wheel with Roland Frasier - EP308
You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential. That's what we're all about here at the SEJShow - finding fantastic new business models and strategies that help you shine as an SEO consultant. Roland Frasier joins me in today's show to dive into alternative methods that could change your consulting game, giving y
Professional Growth - The Value of Smaller SEO Events & Masterminds with Jim Christian and Stephanie Solheim - EP 309
Talking AI & SEO Plus IndexNow Updates With Bing Fabrice Canel - EP308
AI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We're curious, too. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We'll dive into the latest advancements in AI and their potential impact on SEO strate
3 Pillars Of Privacy Centric Marketing Steps You Need To Take Now with Lucas Long - EP306
Privacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your customer's best interest in mind? Lucas Long, Director of Privacy Strategy at InfoTrust, and co-author of the new Amazon Best-Selling book, "Becoming a Privacy-Centric Marketing Organization" joins me on the SEJ Show for a privacy-focused podca
Whats Great and Whats Noise Content Crafting Best Practices from Our Experts with SEJ Panel - EP307
In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not. Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information ove
Social Ads Connecting Performance & Metrics To Outcomes with Daniel Alvarado - EP305
Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads. Gain insight on how to leverage social advertising metrics and strategies t
Audience First SEO With HubSpot With Rory Hope - EP304
In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics.
Special Episode: Q&A With Google's Martin Splitt - Semantic HTML, Search and Google Search Console
Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Explore how to leverage these powerful tools to improve your website's SEO. Prefer to watch the video? Register here: http://bit.ly/3YQxzG7 I would say make sure that you are focusing on the
Two Search Experts Discuss Blogging About SEO With Barry Schwartz
When two search experts come together, they will likely discuss various SEO and digital marketing topics. These discussions can cover everything from the latest trends and strategies to industry news and best practices. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. I
How To Scale Your PPC & Advertising Way Beyond Google Ads With John Gentry
Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV). John Gentry, CEO of OpenX, joins me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyo
Link & Blogging Strategies For 2023 With Ann Smarty
SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you'll want to add to your toolbox of tricks. Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discov
ChatGPT & Search NeevaAI's Real Time AI Search Is Already Here With Sridhar Ramaswamy
It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It's true - there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time. Neeva CEO
Identity & Custom User Experiences - How ID Helps Convert with Nancy Marzouk
Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to crea
Creative Intelligence And Its Role In Online Advertising with Alex Collmer - EP 298
You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today's market conditions. Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative campai
Journalism To PR To Marketing To Sports with Karina Viviana Barriga - EP 297
In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional journalism to PR and marketing. Take a look at how sports can provide some valu
Google and the Rise of Zero Click Searches What Does it Mean For Your Business with Marcus Tober - EP296
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs. Zero Clicks for us means there was an initial
The State of SEO With Ben Steele - EP 293
Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond. As long as people need to find things, there wi
Scarcity Marketing And The Fear Of Missing Out With Mindy Weinstein - EP 292
Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept - and how it can help you drive
The Future of Programmatic - Transparent & Value Driven with Rajeev Goel - EP 291
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. Header bidding came
SEO Data And New Opportunities With Dmitrii Kustov - EP 290
What's more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends. You'll also get insights around Google updates, tracking, and ROI expectations of SEO, and building localized service-oriented leads. Sta
How To Leverage Amazon Prime Day To Grow Sales With Raj Nijjer - EP 289
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday.
Current Trends in Email Marketing: Tips & Pitfalls With Jay Schwedelson - EP 288
Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You'll discover new options to stay ahead of the c
The Death & Afterlife of Content Marketing with Vitor Pecanha - EP 287
In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha. the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing. We talked about the importance of branding in trusted content (for even zero-click searches), the "death" of conten
Seamlessly Integrating SEO For Product Launches With Aja Frost & Justin Champion - EP286
There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your
Whats REALLY Working In SEO with Craig Campbell - EP 285
It is possible that what works in SEO now is not what you think. Contrary to popular belief, it's not all about keywords and keyword research - though they certainly help! Today, almost everything works differently, and we're here to find out why. Craig Campbell, Glasgow's top SEO expert, joined me in this episode of the SEJ Show for a candid discussion about what's REALLY working in SEO at the mo
SEO For Ecommerce & The Future Of Google Shopping with Ethan Griffin - EP284
Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can't do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces. Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on the SEJ Show
Marketplace Marketing, Management, & SEO Tactics With Ryan Lee - EP 283
Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach. In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as we near the holiday season. Last year, the holiday shopping season was huge, es
Modern PPC Opportunities & Challenges With Kirk Williams EP 282
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information. From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides yo
Decoded Headless CMS & SEO With Lidia Infante - EP 280
What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses. I don't have to build every page. I create
Google Analytics 4 - More Than SEO with Krista Seiden - EP 281
In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campa
Schema Strategy - How To Get More From The SERPs with Martha van Berkel - EP 279
Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then you'd want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future. To achieve that beautiful result, you must translate your content into the
Google Analytics 4 - Everything You Need To Know with Charles Farina - EP278
Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins. Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You'll gain insight into what you can e
TLD Experimentation & Authority Building with Publishing and SEO
Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that's been built over the past few years being indexed in Google News with a ".news" domain and hitting featured snippets in Google with a separate domain using a ".reviews" TLD? How can this be done and what can we learn from it as SEOs? In this episode, Jon Henshaw, SEO at Paramount+ and the founde
The Four Day Work Week - Will It Work For Your Marketing Team with Joe Oconnor - EP276
Thinking about implementing a four-day work week? In this episode, Joe O'Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs and HR managers should consider trying it. We also discussed the global momentum around the shift in thinking amongst companies. Offering flexible working or remote working used to be a competitive advantage. It's not anymore. It's now a st
Growth Marketing vs SEO: Is There A Difference with Mark Spera - EP275
SEO has become a major part of marketing strategies in the past decade. As Google's ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth Marketing beyond long-term SEO investment, the marriage of AI
How To Dominate Google Merchant Center with Duane Brown - EP 274
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google
Microsoft Ads Reach Success With The Future Of Ad Exchanges with John Lee - EP273
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We've got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads' Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to super
How A Solid Content Strategy Can Empower Your Team with Amanda Zantal-Wiener - EP272
SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content strategy, married with a strong editorial team, can empo
The Key To SEO Succes - Effortless Expectation Setting with Grant Simmons - EP 271
Can't you just call Google and tell them we want to be on the first page? We just changed keyword strategies last week. Where is our uptick in traffic? I've just read an article that says we should do x, y, z, and now I'm the expert. Sound familiar? Whether you're at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros
Mastering SEO Within Google's SERPs with Dr Pete Meyers - EP 270
Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google's search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, t
How To Optimize LinkedIn For Better Connections & More Leads with Jessica Foster - EP 269
Whether you're in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads. There are not many people who are
The Importance Of First Party Data Activation with Brent Ramos - EP268
Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market - Safari. How does this affect marketing & sales? What about Shopify merchants? Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond. We talked about the importance of first-party data and the possibility of losing a lot of
Marketing In The Metaverse With Lisa Buyer
Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands. Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is. They talked about this new frontier that's perfect for marketers who want their business in front of consumers -and it's only gettin
How to Pick the Most SEO Friendly CMS For Your Website With Mordy Oberstein
You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You
Ask A PPC With Navah Hopkins - EP265
Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022.
B2B Content Strategies for SEO & Beyond With Kameron Jenkins - EP264
Excellent content can be a powerful tool for the B2B world. It's key to know how it will benefit your company and what SEO strategies you should use. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. You'll get insig
Faster, More Complete Content_ How to Rank More in Less Time with Jeff Coyle - EP 263
Wish you could get more organic leads? Looking for easier, faster ways to propel your site to the top of Google? They say that tons of high-quality content mean a higher search rank, a higher search rank means more visitors to your site, and more site viewers mean more chances to convert. But who has the time and resources to create enough content to justify the investment? Jeff Coyle, Co-founde
Google Analytics: What's A Good Bounce Rate In 2022 with Kayle Larkin - EP 262
We know — bounce rates and marketing analytics can be confusing. You're getting tons of traffic, but you feel like your bounce rate is high. What should your bounce rate be? What's a good bounce rate for your industry? In 2022, the answer lies within your business model. Kayle Larkin, a Data-driven SEM Strategist at Larkin SEO, joined me on the SEJ Show to discuss breaking out of the comparati
The 2022 Powerhouse- SEO + Influencer Marketing + Affiliate Marketing with Regina Fischedick and Adam Riemer - EP 261
We know SEO works. We know influencer marketing works. We know affiliate marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we're going to help you capitalize on these tactics. Adam Riemer, CEO of Adam Riemer Marketing, and Regina Fischedick, Senior Partner Manager of Refersion, join me on the SEJ Show to talk about
SEO For Tourism: How To Outrank The Competition & Get Found with Rachel Vandernick - EP260
Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they're booking tickets or shopping for suitcases, the first stop on their travel agenda is Google. So, how do you ensure that your business is the one they're seeing first? Rachel Vandernick, Lead Consultant & Founder of The Vander Group, joined me on the SEJ
Content Marketing and Business Growth - Become A Publishing Powerhouse with Brian Morrissey - EP 259
Should you spend your time churning out broad, general content to fill keyword gaps? Or should you hone in on what your business does best — niche content? The answer can transform your business into a content publishing powerhouse. Brian Morrissey, Founder of The Rebooting, joined me on the SEJ Show to share his publishing experiences, help you navigate the virtual fork in the road, and unlock th
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data with Ann Handley
Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and highe
SEO In 2022: 10 Important SEO Trends You Need To Know with Miranda Miller - EP 257
2022 is here and so is the era of machine-influenced SEO. With so many new algorithm changes, futuristic "AI" theories, and the importance of user intent pulling at your attention, how do you know what to focus your energies on? What strategies will help you dominate on the SERPs and earn more revenue in 2022? Miranda Miller, Managing Editor at Search Engine Journal, joins me on the SEJ Show to
New Google Local & Google Maps Features That Boost Marketing with Amanda Jordan - EP256
The key to local business success: Be the first to use Google's newest marketing features in your area. Get more traffic in the door, get your business noticed faster, and outrank your competition. Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., joined me to discuss the easiest ways to incorporate the new Google Local and Google Maps features into your local SEO strategy. The pa
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