Ten Golden Rules Internet Marketing for Law Firms Podcast
Host Jay Berkowitz guides legal professionals through digital marketing strategies tailored for law firms. Topics include SEO, Google advertising, AI, intake strategies, content marketing, and social media. The podcast features practical advice and interviews with industry experts to help law firms thrive online.
Episodes
216: The 6 Pillars to Be(coming) a Happy Rainmaker with Author Jennifer Gillman
How can lawyers build a book of business without sacrificing their health, relationships, or time outside work? Jay welcomes legal recruiter Jennifer Gillman back to discuss The 6 Pillars to Be(coming) a Happy Rainmaker, her business parable about creating a successful and sustainable legal career. Jennifer explains why finding the right firm fit matters and why changing firms is not always the an
215: New Ai Answers Law Firm’s Phones - and More with Reflekt Legal Founders Jacob and Abraham Adberstein
AI is moving beyond software that assists law firms and toward something closer to a digital employee that can handle real work. Jay Berkowitz speaks with brothers Jacob and Abraham Adberstein, founders of Reflekt Legal, about building AI-powered reception and intake systems designed for high-stakes legal conversations. Drawing on backgrounds in aerospace engineering, NASA, cybersecurity, and ethi
214: Scaling a Law Firm with Authenticity - Meet Melone Hatley Family Lawyer Charles D. Hatley
Sustainable law firm growth rarely comes from one breakthrough tactic. It comes from consistently improving the fundamentals that make the business stronger. Jay Berkowitz speaks with family lawyer Charles D. Hatley of Melone Hatley about scaling from a small practice into a firm with 12 locations across five states. Charles shares the principles behind that growth, including disciplined cash mana
213: IMFLF213 - Building a Smarter LinkedIn Approach for Busy Lawyers with LinkedIn Strategist Jennifer Darling
LinkedIn can become a powerful business development tool without becoming a second full-time job. Jay sits down with LinkedIn coach and longtime advertising professional Jennifer Darling about a practical system for busy lawyers and professionals who want to build visibility, relationships, and authority online. Jennifer breaks LinkedIn into three core areas: profile, people, and posts, showing ho
212: L.A. Perkins Author of Why Brand Protection Matters with Trademark and Brand Protection Strategies for Law Firms
A strong brand can become one of a law firm’s most valuable assets, but failing to protect it can create expensive problems as the business grows. Jay Berkowitz speaks with L.A. Perkins of Perkins Law - Brand Protection, author of Why Brand Protection Matters, about the decisions business owners should make before investing heavily in a name, slogan, logo, or other intellectual property. L.A. expl
211: Click. Call. Convert. Client. Jay Berkowitz on Turning Google PPC and LSA Clicks Into Signed Law Firm Clients
Click. Call. Convert. Client. Paid Search - Local Service Ads - LSA and Pay Per Click - PPC still works for law firms, but clicks alone do not build a profitable campaign. Jay Berkowitz breaks down the current state of Google advertising in this Ten Golden Rules live webinar, focusing on the full journey from click to call, conversion, and signed client. Using real campaign data, Jay explains how
210: Optimizing Leads to Signed Clients with Ted DeBettencourt of Juvo Leads
Getting more traffic is only part of law firm marketing. The bigger challenge is adapting to how prospective clients search, communicate, and decide who earns their business. Jay Berkowitz and Ted DeBettencourt of Juvo Leads turn this dual-podcast conversation into a practical look at the changing path from traffic to leads. They explore what years of A/B testing reveal about conversion, the growi
209: Awesome Presentation - Building a High-Performance Intake System for Law Firms recorded at TGR Live! 2026
Please enjoy the #1 rated presentation from our annual live event TGR Live! Growth Strategies for Law Firms. In this presentation law firm owner and intake expert Rob Levine shares the systems he uses to turn more inquiries into signed cases. Rob explains why every phone call, form fill, and chat must receive the same urgency, how intelligent call routing and automatic callbacks recover lost oppor
208: Yes! Ai Agents Can Answer the Phone for Law Firms. Meet Matt McCarren of HelloCounsel.ai on Scaling Law Firm Operations With Ai
Law firm growth creates a difficult operational challenge: every new case brings more calls, follow-ups, administrative work, and pressure on the people serving clients. Jay speaks with Matt McCarren of HelloCounsel.ai about how AI voice agents can help firms scale without sacrificing responsiveness or continually adding staff. Drawing on his experience building the operations of a multistate law
207: Authentic Personal Branding for Sustainable Law Firm Growth with Ilona Anderson
A law firm’s strongest brand is not built through polished graphics alone. It grows from authenticity, trusted relationships, and a clear understanding of the clients the firm wants to serve. Jay sits down with Ilona Anderson, founder of Carpe Diem Law Firm, about leaving traditional practice, building multiple legal businesses, and creating a personal brand that reflects her interests, values, an
206: TGR Live! 2026: Four Ways to Make Millions More from Your Cases with Steve Gursten, Trial Lawyer
In this keynote presentation from TGR Live 2026 - Growth Strategies for Law Firms trial lawyer Steve Gursten shares Four Ways to Make Millions More from Your Cases. Steve explains how lawyers should itemize injuries for adjusters but present their cumulative impact to juries, and why chronic pain, fatigue, sleep disruption, and cognitive effects must be framed together. He also shows how lay witne
205: The 10 Golden Rules for Advanced Networking with “Know Who You Know” Author Jeff Meshel and Jay Berkowitz, Ten Golden Rules
The strongest professional networks aren't built by collecting business cards. They're built by creating meaningful relationships and second level networks. Jay Berkowitz is joined by master networker, entrepreneur, and Strategic Forum founder Jeff Meshel to share the 10 Golden Rules for Advanced Networking, a practical framework for building deeper relationships, becoming a trusted resource, and
204: Live Case Study Law Firm Doubles new cases to over 200 per month! Geoff McDonald from TGR Live! 2026
Sustainable law firm growth isn't built on a single marketing tactic. It's the result of measuring what matters, embracing innovation, and executing consistently across every part of the business. In this keynote presentation from TGR Live 2026, Jay Berkowitz is joined by Geoff McDonald, founder of Geoff McDonald & Associates, to break down the systems and strategies that helped his firm grow
203: Mission Critical! Intake Strategies with Gary Falkowitz, Founder of Intake Playbook
Many law firms invest heavily in marketing but overlook the intake process that ultimately determines whether leads become clients. Jay Berkowitz and Gary Falkowitz, founder of Intake Playbook and one of the legal industry's leading intake consultants, explore why intake is fundamentally a sales process built on speed, trust, empathy, and consistency. Gary explains why availability is often a firm
202: The Six Friction Points Slowing Law Firm Growth with Tricia Warren, Fractional COO and Principal of TLW Integrated Solutions
Many law firms assume growth problems are caused by marketing or hiring, when the real issue is often operational friction hidden inside the business. Jay Berkowitz and Tricia Warren, Principal of TLW Integrated Solutions and a fractional COO, explore the six friction points that prevent organizations from scaling effectively: performance and people, SOPs and systems, leadership and management, da
201: YouTube & Video Strategies for Law Firms with Jay Berkowitz of Ten Golden Rules, Dan Milikow of iShoot Direct, and Clifford Coleman of Coleman Multimedia
Many law firms assume video marketing requires expensive production, large budgets, or on-camera talent, but the bigger challenge is creating consistent content that answers the questions prospective clients are already asking. In this latest webinar, YouTube and Video Strategies for Law Firms, Jay Berkowitz of Ten Golden Rules is joined by Dan Milikow of iShoot Direct and Clifford Coleman of Cole
200: The 10 Golden Rules of High-Performing Law Firms with Jay Berkowitz, Ten Golden Rules, and Tim McKey, Vista Consulting
In this special Episode #200 we sat down with a legend in the legal consulting industry Tim McKey of Vista consulting and we created a list of The 10 Golden Rules of High-Performing Law Firms. Many law firms focus on getting more cases but overlook the operational systems that determine whether growth is sustainable. Jay Berkowitz and Tim McKey, CPA and founder of Vista Consulting, discuss the ten
199: Meet the Comic Con Attorney - Cecilia Amo on Her Authenticity-Driven Marketing Strategy
What if the thing you've spent years hiding is actually your greatest marketing advantage? Jay sits down with estate planning attorney Cecilia Amo, whose unlikely client acquisition strategy began not at legal conferences, but at Comic-Cons and anime conventions. Cecilia shares how embracing her lifelong passion for fandom culture helped her connect with clients faster, build trust more naturally,
198: TGR Live 2026: Immigration Lawyer Julio Oyhanarte on Using Social Media to Drive Law Firm Growth
Video marketing is no longer optional for law firms. It is quickly becoming one of the most effective ways to build trust, authority, and client demand online.Jay shares the stage with immigration attorney Julio Oyhanarte in this keynote presentation from TGR Live 2026, where Julio explains how he grew his firms from struggling startups into high-growth businesses by leveraging short-form video ac
197: Jurassic Marketing Founder Justin Miller on Direct Mail That Actually Gets Results
Direct mail is not dead. It is becoming one of the smartest relationship-building tools in legal marketing. Jay sits down with Jurassic Marketing founder and President Justin Miller to unpack why tangible marketing still drives referrals, authority, and long-term client relationships in a digital-first world. Justin shares how newsletters, referral campaigns, magazines, and relationship marketing
196: Jay Berkowitz’ Opening Keynote at TGR Live! 2026 - Growth Strategies for Law Firms “The Future of Ai”
At the 2026 TGR Live! Law Firm Growth Strategies Conference, Jay Berkowitz opened the event with a high-energy keynote focused on the future of law firm growth, the rise of AI, and the mindset required to stay ahead in a rapidly changing legal marketplace. Drawing from decades of experience in digital marketing and legal industry leadership, Jay challenged attendees to think bigger about branding,
195: Discover Lawyer.com Lead Gen, Legal Directory, Call Center & Conference with CEO Colleen Joyce
What happens when a premium domain name becomes a full-scale legal growth engine? Jay has the pleasure to sit down with Lawyer.com CEO Colleen Joyce who shares the evolution of Lawyer.com from a simple directory into a national lead generation platform, intake call center, and legal industry growth ecosystem. Colleen breaks down how consumer behavior, intake responsiveness, AI agents, SEO, and op
194: The Power of Masterminds with Jay Berkowitz, Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach
The power of mastermind groups has shaped some of the world’s greatest business leaders, and in this episode, Jay Berkowitz, CEO of Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach, introduce their joint ventre, Law Firm Growth Mastermind, for ambitious law firm owners.Drawing from their own experiences scaling businesses, increasing profitability, implementing AI, an
193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Recorded live at TGR Live! Growth Strategies for Law Firms Event, March 16, 2026, this high-energy podcast brings together leading legal tech innovators to answer one question: what is actually hot in technology right now for law firms? Featuring the recording of a live podcast event with an all-star panel: Host - Jay Berkowitz - www.TenGoldenRules.com, Joe Carfaro from legal Ai company www.evenup
192: Case-Level Financing Strategy for Lawyers with Dr. Howie Golden, Capital Financing CEO
Case-level financing for law firms gives firms the funding to bring the right cases to trail and to invest in business operations and marketing while waiting for case conclusion. In this conversation, Ten Golden Rules Founder and CEO Jay Berkowitz sits down with Dr. Howie Golden to break down the real economics of personal injury law, exposing how growth, marketing success, and even tort reform ca
191: Million Dollar Author Founder Steve Gordon on Writing Books That Generate Clients and Authority
What if the most powerful marketing move for your law firm isn’t another campaign, but a book?Jay sits down with Steve Gordon to unpack how authorship transforms professionals into authorities, accelerates trust, and creates a long-term client acquisition engine. Jay connects the strategy to his own journey building Ten Golden Rules, showing how thought leadership and publishing opened doors, drov
190: The 5 Profit Leaks Killing Law Firms with superstar CFO Kelley Brubaker
Jay talks with Kelley Brubaker, CFO and founder of Profit Scale Thrive, about why many law firms grow revenue but still struggle to build real profit. Kelley shares her journey into accounting and business ownership, then breaks down the financial blind spots she consistently sees holding firms back.The conversation centers on five common profit leaks: failing to capture billable client costs, wea
189: The 7 Hottest Strategies for Law Firm Growth - 2026 Live Event Recording with Jay Berkowitz
What used to work for law firm growth is no longer enough, and the firms that evolve right now will separate themselves from their competitors permanently. In this high-impact webinar, Jay Berkowitz breaks down the 7 most powerful growth strategies reshaping law firms today. From AI and answer engine optimization to conversion, branding, video, and operational systems, this episode delivers a clea
188: Making Sense of the DISC profile with Taking Flight Author Merrick Rosenberg
Merrick Rosenberg, author of Taking Flight unpacks a breakthrough way of understanding personality that replaces complex DISC labels with something instantly clear and memorable. Jay sits down with Merrick Rosenberg to discover a practical, powerful framework that helps law firm leaders hire smarter, sell more effectively, and build stronger teams. Jay brings the conversation into real-world appli
187: Next Level Lawyer Founders Julio Oyhanarte & Gianfranco De Girolamo on Billion-View Content
Two immigrant lawyers turned social media pioneers share how a single TikTok experiment transformed their law firm into an eight-figure immigration practice with billions of video views. In this episode, Julio Oyhanarte and Gianfranco De Girolamo reveal how value-based marketing, simple smartphone videos, and a deep understanding of audience psychology built a massive following and a thriving lega
186: The LinkedIn Strategies That Generated $20M in Legal Cases with StoryLeads founder Jacob Molina
LinkedIn has quietly become one of the most powerful platforms for lawyers who want to stay top-of-mind with referral partners and attract high-value cases. Jay sits down with StoryLeads founder Jacob Molina to unpack how attorneys can turn authentic stories into business-generating LinkedIn content. Jacob shares the journey that led him from tech product management to building a LinkedIn content
185: Conference Commando: Legal Networking Hacks That Actually Work
Most attorneys attend conferences. Few win them. In this high-energy roundtable, Jay Berkowitz and an all-star panel of legal industry leaders break down exactly how to dominate your next legal conference with intention, strategy, and follow-through. From becoming a “conference commando” to building real referral relationships, landing speaking opportunities, and turning hallway conversations into
184: Disney-Inspired Law Firm Growth with Deliver Service Now Founder Vance Morris
What if your law firm ran with the precision of Disney and delivered experiences clients rave about? Jay and former Disney leader and current Customer Experience Strategist Vance Morris reveal how systems, scripting, and intentional client journey design create five-star experiences that drive referrals, loyalty, and premium positioning. From operational discipline to emotional connection, they br
183: New Book Launch! Scaling Law with EOS Implementer, Author & Profitability Strategist Brooke Lively
What separates law firms that grow steadily from the ones that experience true hockey-stick growth? Execution.Brooke Lively, multi-bestselling author, and EOS Implementer specializing exclusively in the legal industry, returns to share what she discovered after analyzing her highest-performing clients. The difference wasn’t more marketing or more hustle. It was EOS. As she launches her new book, S
182: Culture, Retention, and Smarter Hiring with Fixed Fee Legal Recruiter Erin Andersen
When recruiting feels expensive, slow, and unpredictable, growth stalls and culture quietly erodes. Jay sits down with fixed fee legal recruiting strategist Erin Andersen to break down why traditional recruiting models fail law firms and how smarter, fixed-fee hiring paired with intentional culture strategy changes everything. From writing job descriptions that actually attract the right candidate
181: Amazing Strategies - Meet the Speakers Coming to TGR Live! Growth Strategies For Law Firms 2026
This episode is a high-energy preview of the amazing speakers coming to TGR Live! Growth Strategies for Law Firms 2026. We will be bringing together an elite group of experts to share powerful insights from their upcoming presentations. Jay Berkowitz is joined by Stacy Brown Randall, Steven Gursten, Rob Levine, and Chris Keller for a fast-moving conversation that spans AI-driven SEO, referral syst
180: Amazon #1 Authors Amy Shield & Roger Levine on Writing a Book to Establish Authority
What happens when elite appellate attorneys turn decades of hard-earned courtroom wisdom into a practical survival guide for people facing divorce? I sat down with appellate attorneys Amy Shield and Roger Levine of Shield & Levine, P.A. to unpack the thinking behind their Amazon #1 bestseller Divorce SOS. From changing passwords and handling social media to courtroom decorum, choosing the righ
179: Charley Mann's $500,000 Referral Engine for Law Firms - Recorded at TGR Live!
What looked like a simple referral talk at TGR Live 2025 quickly turned into a mindset shift that challenged how I think about growth, relationships, and value creation. In this live session, Charley Mann walks us through a $500,000 referral roadmap built on consistency, human connection, and habits most lawyers avoid. I watched the room lean in as he reframed referrals and digital marketing as an
178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise
Niching is often framed as restrictive, but in practice it creates freedom and authority.In this conversation, I talk with Joe Fried about how focusing deeply on one area transformed his practice and impact. Joe shares how niching into truck crash litigation helped him become a true subject matter expert, attract better cases, and build a national reputation through teaching, not hype. We talk abo
177: Attorney, Law-Di-Gras host, Founder of Justice HQ and Attorney Share: Meet Lawyer-entrepreneur Robert Simon (Encore)
In this encore performance of one of our top episodes, I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Appr
176: Best Of from TGR Live! 2025 - Intake Case Study +200% with Attorney Ben Leader and the Intake All-Stars
Our Annual Conference TGR Live! Growth Strategies for Law Firms briought together three powerful perspectives on why law firms lose far more cases at intake than they realize. The session opens with Ben Leader, who shows how his firm grew signed cases by 200% by fixing internal process instead of increasing marketing spend. He breaks down the impact of audits, data accuracy, reduced attorney invol
175: Decode Law Firm Ai - Discover New Artificial Intelligence Tools for Operations and Marketing with Jay Berkowitz
A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops pla
174: Six Strategies Before Your Finances Catch Fire – Financial Fire Drill for Law Firm Owners with Frank Rekas
Most law firm owners only think about money when something breaks, so I brought financial advisor Frank Rekas on to walk me through a real “financial fire drill” for attorneys. Frank shares the six Ls framework that helps you stress-test your finances before a crisis: building real liquidity, protecting your income and life, planning for long-term care, funding a long retirement, and putting your
173: Annual Business Plan Workshop: Build Your 2026 Business Plan Now with Jay Berkowitz and Ivy Slater
Strategic planning becomes real when you begin the year with clarity, confidence, and a written roadmap you can follow. In this workshop, Ivy Slater and I share how to start the year with a powerful plan for marketing, sales, finance, and team development. Together, we break down how law firms can turn big annual goals into quarterly rocks, weekly scorecards, and daily actions that keep prio
172: Mike Morse, $200M Law Firm & Fireproof Founder from TGR Live! Growth Strategies for Law Firms Conference 2025
What struck me most in this TGR Live! Growth Strategies for Law Firms conference 2025 session was watching Mike Morse pull back the curtain on how he built one of the largest injury firms in America. Hearing him break down his journey in real time made me rethink what a truly systemized, data-driven law firm looks like. Mike shares how he went from doing everything himself to becoming one of TRACT
171: Case Study - 200+ Cases a Month with Geoff McDonald Law Firm
Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald & Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and
170: Jay Berkowitz Explains the Ten Golden Rules on the How to Scale a Business Podcast with Hector Santiesteban
It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google.I walk through the 10 Golden Rules and show ho
169: Discover the Latest Legal Tech and Ai Innovations - Future Ready Law Firms
The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience.I opened with the shift toward Answer Engine Optimization and zero-cli
168: People, Process, and Profit: Scaling Smarter with Fractional COO for Law Firms Rachel Steininger
How do you scale a law firm without losing control or yourself in the process?Rachel Steininger of Upward Acceleration and I dig into that question together, exploring what real operational clarity looks like when you’re building a law firm that runs on purpose, not panic. We talk through how to align people, process, and technology so that growth feels steady instead of chaotic. Rachel shares how
167: Law Firm Financial Planning 101 - Building Wealth While Building Your Law Firm with Thuong Thien
Most lawyers work hard to build wealth but rarely stop to plan how to keep it. Join me as I sit down with financial advisor Thuong Thien of Team Hewins to break down the four practical steps every attorney can use to take control of their money and future. She shares how to clarify goals and values before making financial decisions, track and smooth out uneven cash flow, save and invest using a si
166: Personal Brand Strategies for Attorneys with Kelly Lynn Adams
Most lawyers try to outwork stress, but real growth comes from simple shifts in how you lead and show up. In this conversation with Kelly Lynn Adams of KLA Productions, I dive into her story of leaving corporate life to build a business around coaching, personal branding, and helping high achievers perform without burning out. Kelly shares how to recognize the early signs of overwhelm, why your “9
165: BREAKING NEWS!!! Eve Legal Fundraiser Achieves $BILLION Valuation - Meet Co-Founder Jay Madheswaran
Over 90% of law firms are using AI, and I sit down with Jayanth “Jay” Madheswaran, the visionary founder and CEO of Eve, to uncover how his billion-dollar legal tech company is changing the game for plaintiff firms everywhere.Jay explains how Eve’s AI reads medical records, builds chronologies, drafts demand letters, and even handles discovery—all in minutes instead of hours. We talk about his jou
164: 7 Hottest Strategies for Law Firm Growth with Jay Berkowitz
Most law firms don’t realize the online strategies that worked last year may already be outdated. I break down the 7 hottest trends driving growth in 2025, from dominating Google’s new AI Overviews to building a brand that clicks at the top of local search. You’ll hear how short videos, intake tech, and five-star operations can double your signed cases, and why masterminds and operating systems ar
163: Love Your Leadership: Hakim Lakhdar of Lakhdar Coaching on Self-Leadership and Emotional Intelligence for Attorneys
Discover how to “Love Your Leadership”, with Hakim Lakhdar from Lakhdar Coaching. Hakim shares how his unusual journey from Key West musician to Harvard Law educator to executive coach, shaped a simple truth: the way you show up daily is what builds trust, wins referrals, and creates five-star operations.You’ll hear how to strengthen emotional intelligence, lead with authenticity, and build transp
162: 4 Ways to Add Millions to Your PI Cases with Steve Gursten of Michigan Auto Law
Discover 4 ways to add Millions to your PI Cases! In this episode, I sat down with Steve Gursten of Michigan Auto Law, who has built a reputation for turning overlooked details into multimillion-dollar results. He shares how trying big and settling small changes the entire settlement dynamic, why reframing injuries can shift a jury’s perspective, and how future risks and sleep impairments add enor
161: The Ai and ABCs of SEO for Law Firms with Jay Berkowitz
Most lawyers don’t realize they’re practically invisible on Google and it’s costing them clients. In this webinar, I break down the Ai and ABCs of SEO, Artificial Intelligence - or Ai for SEO is often called AEO and the core ABCs of SEO - Architecture, Backlinks, and Content are still they key strategic ways to get listed in Google Organic SEO searches. I’ll show you why Architecture of your
160: Rob Levine - The Heavy Hitter Shares Lessons and Strategies from His 25 Year Success Story
Most law firms think growth is about more cases, but Rob Levine proves it’s about smarter systems, stronger teams, and the right technology. Listen as we discuss Rob’s incredible path from police officer and EMT to running one of the largest PI firms in the country. You’ll hear how masterminds keep him accountable, why a training academy changed his hiring, and how partnering with Faster Outcomes
159: Jay Berkowitz, Founder of Ten Golden Rules is Interviewed by Tim Sawyer on the Faster Outcomes Legal Keys Podcast
Ai is rewriting the rules for how law firms get found online and most aren’t ready. In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai search results, why brand recognition now drives
158: The Ten Golden Rules of Intake for Law Firms with Brooke Birkey and Jay Berkowitz
Most law firms lose clients before they’ve even signed them simply because intake isn’t done right. Brooke Birkey from Level Up Law Firm Business Coaching joins me to break down the 10 Golden Rules of Intake that turn more leads into signed cases. From giving prospects multiple ways to connect, to delivering five-star service on every call, we share our proven systems to boost conversion, protect
157: Building Trust Through Video with Pat Taggart, SkyBlue Creative
When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting and sound to unlocking the magic of spontaneous con
156: Scaling Law Firms with AI, YouTube, and Smart Marketing with Fractional CMO Carl Downey
Most law firm owners think they need to handle everything themselves to grow. Hiring a fractional Chief Marketing Officer can help you scale faster and smarter without the cost of a full-time executive. In this conversation with Carl Downey of Complete Law Marketing, I reveal how law firms can use fearless marketing strategies to attract better cases and build stronger operations. We discuss how A
155: The 3 Key Shifts Every Law Firm Must Make with Tim Sawyer from Faster Outcomes and Jay Berkowitz Of Ten Golden Rules
Most law firms miss the real opportunity hiding in plain sight. It's a proven framework that can take you from 1 to 10x.Tim Sawyer from FasterOutcomes returns to the show and together we share a fantastic framework for the three parts every law firm must get right. 1. Attract better clients. 2. Close more cases. 3. Deliver five-star operations. These shifts come from real-world results. We w
154: 10 Golden Rules to Transform Your Life & Your Practice with Chris Keller and Jay Berkowitz
This week I had the opportunity to sit down with Chris Keller of Keller Swan Injury Attorneys to unpack 10 Golden Rules to Rise and Transform Your Life and Your Practice. Chris opened up about how he scaled Keller Swan from a two-man shop to an 80-person, multi-state law firm and we realized the lessons weren’t just about business, but about life. We dug into everything from mastering mindset and
153: They Don’t Teach You This in Law School – How to Build a Personal Brand & My Interview on Charley Mann’s Great Podcast
Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place.I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went from working in top marketing roles at Coca-Cola, Mc
152: The Ten Golden Rules of Reputation Management and Crisis Communication with Evan Nierman and Jay Berkowitz
You might think a good reputation speaks for itself until one bad news headline or “X” tweet takes over the first page of Google for your name.I sat down with Evan Nierman, founder of Red Banyan and a true crisis whisperer, and together we developed the 10 Golden Rules of Reputation Management and Crisis Communications. You’ll learn exactly what to do before, during, and after a reputation crisis—
151: There’s Riches in the Niches … Jay Berkowitz Interviewed by Ivy Slater
It’s amazing what can happen when one good conversation sparks a flood of opportunity.I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rules of digital marketing, the smartest way to niche
150: Case Study: How Kendelle Pollitt Grew Pier Law by 477%
Ten Golden Rules just didn’t help Kendelle Pollitt grow her law firm but we watched her become a local powerhouse in the process. In this case study, I walk you through the exact strategies we used to help Pier Law and Mediation grow 477% in just three years. From showing up in Google’s AI search to converting higher-value clients with better intake systems, we discuss what it really takes to scal
149: The Ten Golden Rules of Content Creation for Law Firms by David Arato and Jay Berkowitz
I’ve seen too many law firms miss the mark with content that sounds smart—but doesn’t connect or convert or trigger free SEO traffic. That’s why David Arato and I teamed up to outline the 10 Golden Rules of Content Creation for Law Firms. Drawing from both of our backgrounds in law (David was the attorney) and digital marketing, we created a framework that helps firms write in a way that Google un
148: New! Updated - Ten Golden Rules of Online Marketing - Law Firm Edition
In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the power of subscription models, and the necessity of
147: Ten Golden Rules of Networking for Lawyers with Keith Wasserstrom & Jay Berkowitz
Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, we explore his practical tips for creating meaningf
146: Using Legal Internships to Give Back, Build Brand and Backlinks with Adam Rossen
Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community.Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies, Adam shares how long-term relationships—not just
145: Intake Strategies and Emotional Intelligence with Brooke Birkey of Level Up Law Firm Coaching
Emotional intelligence isn’t a nice-to-have, it’s the difference between a good law firm and a great one.Jay is joined by Brooke Birkey, founder of Level Up Law Firm Business Coaching, who shares how emotional intelligence, intake precision, and interdepartmental alignment can transform a firm’s revenue and reputation. From client communication strategies to onboarding systems and the subtle art o
144: Unlock Time & Talent to Transform Your Law Firm with AI. Meet Tim Sawyer of Faster Outcomes
Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out.Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and Tim unpack how AI can unlock time, talent, and tra
143: The 10 Golden Rules for Getting Referrals Without Even Asking by Jay Berkowitz & Stacey Brown Randall
Referrals don’t happen by accident. With these strategies you can get referrals without even asking. Jay Berkowitz and Stacey Brown Randall, author of Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion, breaks down the science and systems behind creating consistent, high-quality referrals without uncomfortable asks or gimmicky tactics. Drawing from years
142: Ten Golden Rules of High-Impact Leadership from Catalytic Leadership’s Dr. William C. Attaway
Most leaders don’t need more hustle—they need more clarity, focus, and intention. Leadership coach and author William C. Attaway joins me as we discuss the 10 Golden Rules of Catalytic Leadership, offering insights that go beyond theory and into real-world impact. From hiring smarter to evaluating success, shifting mindset to delegating authority, we break down the habits and mental frameworks tha
141: 10 Golden Rules for Running Your Law Firm Like a Business with Bianca Moreiras and Jay Berkowitz
If your law firm’s growth has stalled, it’s probably not because of your legal skills—it’s because you’re missing a playbook. In this episode, business coach and consultant Bianca Moreiras, Founder of Bianca Moreiras & Associates, joins Jay and together they reveal the 10 Golden Rules for running your law firm like a boss. With over 40 years in the legal world, Bianca shares tactical strategie
140: The Texas Showdown Debate with Attorney Angel Reyes – Does Brand matter in Digital?
When two seasoned legal marketers disagree on what really drives digital marketing results, it’s more than a debate—it’s a playbook in action. Taken from a live Texas Showdown Debate, internet marketing professional Jay Berkowitz goes head-to-head with attorney Angel L. Reyes, III, Founder of Angel Reyes & Associates. Listen as they debate over whether branding or digital performance win
139: Hona Co-Founder Manny Griffiths on Creating Happy Clients for Law Firms with Technology and Automation
Too many law firms lose trust not because of bad results—but because clients feel left in the dark. In this episode, Manny Griffiths, Co-Founder and CEO of Hona, reveals how law firms can solve the #1 bar complaint—lack of communication—by using smart, automated technology to keep clients consistently informed. Manny shares the story behind Hona’s development, how it enhances the client experience
138: Achieve Flow with Neuroscience, Psychology, and System Hacks: Chris M. King Helps You Unlock Your Next Big Leap
The key to achieving extraordinary results often lies in how you think, not how much you hustle.I had a powerful conversation with Chris M King, founder of Status Flow, about how law firm leaders and entrepreneurs can achieve exponential breakthroughs using neuroscience, psychology, and system “hacks.” I shared my story, and Chris shared his unconventional methods for creating massive personal and
137: The Secret to Referral Marketing and Client Retention with Kara Prior, James Publishing
The best marketing strategy for law firms isn’t just about getting leads—it’s about turning those leads into loyal clients. I sat down with Kara Prior, President of James Publishing, co-founder of James’ Marketing Amplifier and a legal marketing expert, to discuss how lawyers can maximize referrals, create high-converting content, and build trust through personal branding. Kara shares her insights
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