Shifting Focus with John Bunn
Shifting Focus with John Bunn is a podcast for wedding photographers, videographers, planners, and industry professionals who feel stuck in the middle market. Host John Bunn shares insights on branding, pricing, mindset, and building relationships to achieve real growth. With nearly two decades of experience and a background in educating tens of thousands, John brings honest, practical strategies and real stories from industry leaders. The show aims to help listeners shift their focus and grow their wedding business with intention.
Episodes
491. I Thought I Had a Great Call. Then We Talked About Money. - Walk It Out 05
✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide I had two discovery calls yesterday that I thought went pretty well. Great conversations, good connections, all the things you're hoping for. And then we started talking about money. Haha. Neither one ended the way I hoped, and it got me thinking about my inquiry process, how I'm preparing couples before our calls,
490. Greg Finck - The Business of Being in Demand
The Exposure Triangle Mastermind: https://john-bunn.com/exposure-triangle Greg Finck is one of my favorite photographers in the world, so I'm not going to lie, I was a little nervous for this one. Over the last 17 years, Greg has built one of the most recognizable and sought-after brands in luxury wedding photography. Today, he photographs multi-day celebrations around the world and charges anyw
489. I Got My Feelings Hurt This Weekend - Walk It Out 04
Exposure Triangle Mastermind is open: https://john-bunn.com/exposure-triangle I got my feelings hurt this weekend. I was working alongside some incredible photographers at one of the highest-end weddings I've ever been part of, and before we started day two, one of them pulled me aside and told me something they didn't love about the way I worked the night before. My first reaction? How dare you
488. LIVE Workshop - Get Unstuck (Full Workshop)
https://john-bunn.com/exposure-triangle Here's the full workshop GET UNSTUCK. In this episode, I play the full workshop I had this week for over 250 wedding pros. Tune in as I talk to the attendees and teach how to get Unstuck from the Middle Market
487. It is time to GET UNSTUCK (I can help!)
Get Unstuck Workshop: https://john-bunn.com/get-unstuck You're working hard. You're posting. Shooting. Editing. Networking. Changing your website. Trying new things. But before asking, "What should I do next?" there's a more important question: What is actually keeping me stuck? In this episode of Shifting Focus, I'm breaking down the framework I've used to completely change the direction of my
486. The Discovery Call That Didn't Go Well - Walk It Out 03
✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 💻 Check out my shop for templates: https://john-bunn.com/shop I had a discovery call today that didn't go well. So I went for a walk and started thinking about what I could have done differently. Was it something I said on the call? Or did the problem actually start before we ever got on Zoom? In this episode of Wa
485. I Fixed This ONE THING and started charging more
Get Unstuck - Free Workshop: https://john-bunn.com/get-unstuck What if the thing keeping you from charging more isn't your pricing, your website, or your packages? In this episode of Shifting Focus, I'm breaking down the biggest shift I had to make before I could confidently raise my prices: I had to see my own value first. I'll share what that actually looked like in my business, why the wrong b
484. Are You Selling Like a Box Store or a Boutique? - Walk It Out
✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide We went shopping for new living room furniture with a budget in mind. We ended up spending twice what we planned, and we were happy to do it. Why? It wasn't because someone convinced us to buy more. It was because one salesperson stopped trying to sell us and started trying to understand us. In Episode 2 of Walk It
483. You Don't Need More Inquiries. You Need Better Conversations.
Get Unstuck: Free Live Workshop: https://john-bunn.com/get-unstuck ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide What if getting more inquiries isn't actually the thing that would change your business? In this episode, I'm breaking down why better conversations may matter more than more leads, especially during booking season. I walk through how I approach dis
482. Walk It Out: Should I Lower My Prices?
What do you do when bookings feel a little slower and you start questioning your pricing? In the first episode of Walk It Out, I'm taking you with me on a walk while I work through something I've been wrestling with in my own business: whether there are times when it makes sense to lower my price to get the right booking. I talk about where my 2027 bookings currently stand, a recent Lake Como inqu
481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market
Mentorships with John: https://john-bunn.com/shop What if the thing keeping you from charging more isn't your market, your work, or your clients? What if it's your own mindset around money? In this episode of Shifting Focus, I sit down with photographer and educator Erin Blackwell to talk about money blocks, pricing, premium clients, and what it actually takes to get unstuck from the middle marke
480. The Mindset Behind a $500K+ Photography Business with Helena Wong
What does it actually take to build a $500K+ photography business? Helena Wong went from working in corporate tech at companies like Oracle, Lyft, and Uber to building a multi-six-figure wedding photography business in just a few years. In this episode, we unpack what allowed her to grow so quickly and why she believes mindset, marketing, and sales are just as important as the work itself. Helena
479. Claire Hunt - Being a Sought-After Photographer (how she did it)
What actually makes someone sought after? In this episode, I sit down with wedding photographer, educator, coach, and host of the All Angles Podcast, Claire Hunt. Claire went from working as a pediatric trauma nurse to building a six-figure photography business, eventually booking $10K–$15K weddings and coaching hundreds of photographers and videographers along the way. But this conversation isn't
478. Pricing On Your Website? Let's Talk About It (I took mine OFF)
Should you put your pricing on your website? This week I took mine off my site for the first time in about 2 years. But why? In this week's episode I break down why I decided I needed to take my prices off my website for now. I also dig through some thoughts about why you should or shouldn't have prices on your site. This episode will provide some practical tools to help you decide whether or not
477. Stop Being Afraid to Work for Free (Let me explain)
This episode might ruffle some feathers. Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why would an educator who teaches people to raise their prices ask someone to work for free? So I decided to talk about it. There's a massive difference betw
476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding collections now start between $35,000 and $50,000. But that transformation didn't happen simply because he became a better photographer. In this episode of
475. I Left Everything I Built. Here's What Happened One Year Later. (1 Year Anniversary of Shifting Focus)
Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle For one year, I've been building the Shifting Focus podcast from the ground up. In this episode, I'm reflecting on everything that led to this moment, from launching How to Film Weddings back in 2018 to making the difficult decision to walk away and start over with a brand new vision. I share the highs, the failures, t
474. 3 ways to Identify your ideal buyer (and how it helped me raise my prices by 10X)
Mastermind Waitlist: https://john-bunn.com/exposure-triangle Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience In today's episode, I break down 3 ways to identify your ideal buyer. - Why it matters in the first place - Practical ways to know who is the right fit for you, and more importantly who you should say NO to - A deep dive into how it has helped me push past t
473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy
🎯 Join the Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle 🎟️ Learn more about The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience What does a $60,000 wedding booking actually look like? In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together. I'll wal
472. Danilo & Sharon: Building an Ultra Luxury Photography Brand
What does it actually take to build a photography brand that commands $50,000 weddings? This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations. Together, they unpack the journey from building a successful business to creating a brand that attract
471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry
Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust. In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becomi
470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)
THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity. While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming
469. Film and Fable | What Happens When You Stop Saying Yes to Everything
The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build. In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk
468. Why We All HATE Outsourcing Our Edits
Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience John Bunn Films Experience: https://johnbunn.bridengroom.video/ In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health.
467. Miranda Anderson on Building a Premium Photography Brand
Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience What does it actually take to build a photography brand that consistently attracts premium clients? In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to bui
466. Current Films - Building A Luxury Brand with Demand
♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Wedding Filmmakers. This is a deep dive into the mindset behind charging more, and working with luxury clientele. Follow Current Films: https://www.instagram
465. Inside the World of $100,000 Wedding Films with Gione Da Silva
👋🏻 Waitlist for THE EXPOSURE TRIANGLE: https://john-bunn.com/exposure-triangle What does it actually take to build a wedding film brand at the very top of the market? In this episode, I sit down with Gione Da Silva, a filmmaker based in England whose work has taken him all over the world and into the highest levels of the wedding industry. Gione shares how he went from Brazil to filming some of t
464. REAL Mentor Session with Wedding Planners Kate Laine Events
Join the Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. This episode is full of helpful info if you are trying to build a brand and get unstuck from the middle market Follow Kate Laine Events: Instagram: http
463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
What does it actually take to start booking higher-end weddings fast? In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business. This conversation is about way more than "luxury weddings." We talk about trust, presentation, confidence, networking, c
462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers
What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers o
461. The ONE Thing That Books Me More Clients Than Anything Else
Join THE EXPOSURE TRIANGLE Mastermind Waitlist: https://john-bunn.com/exposure-triangle In this episode of Shifting Focus, I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust. Over the last 19 years in the wedding industry, I've seen firsthand that couples, planners, and families d
460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used)
Get your first month free of Social Templates: http://socialtemplates.co/johnbunn Use code: JOHNBUNN In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it. Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over
459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We di
458. From No Momentum to $20K Weddings (How I Did It)
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I'm booking $20K
457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films
14 day free trial of Musicbed: https://fm.pxf.io/shiftingfocus-freetrial 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers think they need better gear, better clients, or more experience to charge more. But the real reason your films don't feel premium has nothing to do with any of that. In this episode, I sit down with TK from Red Lotus Films to talk ab
456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because they never make the jump. In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market. Kevin shares what actua
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily s
454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creati
453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling. In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same cy
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ What does it actually take to build a wedding planning brand that people trust at the highest level? Rena Wiser didn't inherit it. She didn't shortcut it. She earned it. After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode,
451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today,
450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently b
449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can
448. My Roadmap to 20k bookings - The exact plan I used
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I tau
447. What ACTUALLY gets you OUT of the middle market
🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck 👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/ Most wedding photographers and filmmakers don't feel "stuck" because they're failing. They feel stuck because they're busy… and nothing is compounding. In this episode o
446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/ In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and
445. How I FINALLY got out of the middle market (The Exposure Triangle)
Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/ For the last two weeks on the podcast, we've been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but still
444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market. You're booking work. You're busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuc
443. Why you are STUCK in the middle market PLUS something big 👀
You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship So many creatives are doing everything "right" and still feel stuck. They're talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talk
442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how she
441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her
440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect captio
439. The BEST interview I did in 2025?
Be the first to know when I launch my Mastermind Group: https://johnbunn.myflodesk.com/mentorship Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you a
438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro
In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success. The team also introduces Plotline Pro, an AI tool
437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn
Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by emailing john@johnbunnfilms.com In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matter more than raw talent. This is not a theory episo
436. The Real Strategy Behind Getting Booked by Top Planners
In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury spa
435. From Discount Weddings to 20K Bookings: A Year of Transformation
In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I'm sharing the moment things shifted for me, starting with a $7
434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddin
433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu
Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event branding elevates the entire day, and why collaboration
432. What I've Learned About the Luxury Market — The Truth No One Talks About
Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I've learned that luxury isn't just about visuals. It's about the experience you provide. In this episode of Shifting Focus, I'm sharing the real lessons I've learned while leveling up my wedding filmmaking brand. From building deeper relationships with planner
431. The Bridal Theory - Instagram in 2026
In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down wh
430. Michael Cassara - Navigating the Wedding Industry
In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today's creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the g
429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast
In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic designer to a successful wedding photographer. Danielle discusses her passion for education, her approach to pricing, and the importance of personal branding and social media in growing her business. She also delves into her expertise in flash photograph
428. Katelyn James - Building a Multi-Seven Figure Business
Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the power of personal branding, and why embracing change is key to long term gro
427. Sam Jacobson - The Future of AI in the Wedding Industry
In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed
426. Oak and Iron Photography - Unleashing Creativity in Wedding Photography
In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive into how they've built a business that blends creativity with great client communication, and how they balance classic wedding traditions with fresh, innovative ideas. They share how their style has evolved over time, why candid moments matter so much,
425. Rachel Traxler - It is more than just pretty photos
Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos. Rachel shares how she built a 6 figure business by leaning into the business side of her brand, from smart branding and marketing strategi
424. Speak Your Mind with Josh Huggett
Get ready to challenge the status quo with Josh Huggett, Adelaide's most unapologetic and controversial wedding photographer. Known as "Australia's least professional wedding photographer" and the "cool wedding photographer," Josh throws out the rulebook, ditching suits for T-shirts and jeans, yet still books hundreds of weddings and commands over 600K followers across social platforms. In this ep
423. Life After How to Film Weddings: Nick Miller's Next Chapter
In this episode, John Bunn and Nick Miller discuss their recent transitions after parting ways from their joint venture, How to Film Weddings. They reflect on their individual journeys, the challenges of entrepreneurship, and the importance of community support. Nick shares insights into his new podcast, Hotkeys, which aims to educate and inspire filmmakers, while John emphasizes the significance
422. Why You Won't Book Taylor Swift's Wedding
In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expectations some wedding vendors have about booking high-profile clients. He emphasizes the importance of building a strong network, avoiding desperation marketing, and focusing on serving actual clients rather than chasing celebrity attention. John shares
421. CHPTRS / Multiply Sound - Revolutionizing Music for Filmmakers
https://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://multiplysound.com/?ref=evenpbbx In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collaboration in creating a new sound pack tailored for
420. Lauren Ashley - The Secrets of Luxury Weddings
In this conversation, Lauren Ashley, a prominent wedding photographer, shares her journey from trauma to success in the luxury photography market. She discusses the importance of personal branding, authenticity, and community support in building a successful photography business. Lauren emphasizes the need for photographers to present themselves professionally, embrace vulnerability, and take calc
419. When Art Meets Business with Miles Witt Boyer
You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both. Whether you're a photographer, videographer, or any creative entrepreneur, this episode will give you practical tips on building a profitable
418. Shifting Focus: A New Beginning
After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it's time to start something new. In this episode, I'm sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuck (hint: it's not a talent issue), and how getting
417. Saying Goodbye to How To Film Weddings
After 7 years, 400+ episodes, and an incredible community, we're saying goodbye to How To Film Weddings as you know it. In this final episode together, we sit down to reflect on the journey—what we've learned, how the podcast has evolved, and the impact it's had on both of our lives and businesses. We also share what's next for each of us: where Nick is heading, and how John is launching a brand-n
416. Are You Selling a Service—or an Experience?
Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery. In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make cou
415. Do The Thing
In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR focusing in on doing the thing that will give you real fulfillment and enjoyment in your life.
414. What Are You Actually Selling?
Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it. In this episode, we're talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experi
413. What I Learned Shooting My First Photo + Video Wedding
Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, hon
412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients
Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether yo
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