Shifting Focus with John Bunn
Shifting Focus with John Bunn is a podcast for wedding photographers, videographers, planners, and industry professionals who feel stuck in the middle market. Host John Bunn shares insights on branding, pricing, mindset, and building relationships to achieve real growth. With nearly two decades of experience and a background in educating tens of thousands, John brings honest, practical strategies and real stories from industry leaders. The show aims to help listeners shift their focus and grow their wedding business with intention.
Episodes
467. Miranda Anderson on Building a Premium Photography Brand
Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience What does it actually take to build a photography brand that consistently attracts premium clients? In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to bui
466. Current Films - Building A Luxury Brand with Demand
♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Wedding Filmmakers. This is a deep dive into the mindset behind charging more, and working with luxury clientele. Follow Current Films: https://www.instagram
465. Inside the World of $100,000 Wedding Films with Gione Da Silva
👋🏻 Waitlist for THE EXPOSURE TRIANGLE: https://john-bunn.com/exposure-triangle What does it actually take to build a wedding film brand at the very top of the market? In this episode, I sit down with Gione Da Silva, a filmmaker based in England whose work has taken him all over the world and into the highest levels of the wedding industry. Gione shares how he went from Brazil to filming some of t
464. REAL Mentor Session with Wedding Planners Kate Laine Events
Join the Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. This episode is full of helpful info if you are trying to build a brand and get unstuck from the middle market Follow Kate Laine Events: Instagram: http
463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
What does it actually take to start booking higher-end weddings fast? In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business. This conversation is about way more than "luxury weddings." We talk about trust, presentation, confidence, networking, c
462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers
What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers o
461. The ONE Thing That Books Me More Clients Than Anything Else
Join THE EXPOSURE TRIANGLE Mastermind Waitlist: https://john-bunn.com/exposure-triangle In this episode of Shifting Focus, I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust. Over the last 19 years in the wedding industry, I've seen firsthand that couples, planners, and families d
460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used)
Get your first month free of Social Templates: http://socialtemplates.co/johnbunn Use code: JOHNBUNN In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it. Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over
459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We di
458. From No Momentum to $20K Weddings (How I Did It)
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I'm booking $20K
457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films
14 day free trial of Musicbed: https://fm.pxf.io/shiftingfocus-freetrial 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers think they need better gear, better clients, or more experience to charge more. But the real reason your films don't feel premium has nothing to do with any of that. In this episode, I sit down with TK from Red Lotus Films to talk ab
456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because they never make the jump. In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market. Kevin shares what actua
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily s
454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creati
453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling. In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same cy
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ What does it actually take to build a wedding planning brand that people trust at the highest level? Rena Wiser didn't inherit it. She didn't shortcut it. She earned it. After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode,
451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today,
450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently b
449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can
448. My Roadmap to 20k bookings - The exact plan I used
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I tau
447. What ACTUALLY gets you OUT of the middle market
🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck 👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/ Most wedding photographers and filmmakers don't feel "stuck" because they're failing. They feel stuck because they're busy… and nothing is compounding. In this episode o
446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/ In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and
445. How I FINALLY got out of the middle market (The Exposure Triangle)
Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/ For the last two weeks on the podcast, we've been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but still
444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market. You're booking work. You're busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuc
443. Why you are STUCK in the middle market PLUS something big 👀
You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship So many creatives are doing everything "right" and still feel stuck. They're talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talk
442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how she
441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her
440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect captio
439. The BEST interview I did in 2025?
Be the first to know when I launch my Mastermind Group: https://johnbunn.myflodesk.com/mentorship Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you a
438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro
In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success. The team also introduces Plotline Pro, an AI tool
437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn
Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by emailing john@johnbunnfilms.com In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matter more than raw talent. This is not a theory episo
436. The Real Strategy Behind Getting Booked by Top Planners
In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury spa
435. From Discount Weddings to 20K Bookings: A Year of Transformation
In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I'm sharing the moment things shifted for me, starting with a $7
434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddin
433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu
Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event branding elevates the entire day, and why collaboration
432. What I've Learned About the Luxury Market — The Truth No One Talks About
Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I've learned that luxury isn't just about visuals. It's about the experience you provide. In this episode of Shifting Focus, I'm sharing the real lessons I've learned while leveling up my wedding filmmaking brand. From building deeper relationships with planner
431. The Bridal Theory - Instagram in 2026
In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down wh
430. Michael Cassara - Navigating the Wedding Industry
In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today's creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the g
429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast
In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic designer to a successful wedding photographer. Danielle discusses her passion for education, her approach to pricing, and the importance of personal branding and social media in growing her business. She also delves into her expertise in flash photograph
428. Katelyn James - Building a Multi-Seven Figure Business
Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the power of personal branding, and why embracing change is key to long term gro
427. Sam Jacobson - The Future of AI in the Wedding Industry
In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed
426. Oak and Iron Photography - Unleashing Creativity in Wedding Photography
In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive into how they've built a business that blends creativity with great client communication, and how they balance classic wedding traditions with fresh, innovative ideas. They share how their style has evolved over time, why candid moments matter so much,
425. Rachel Traxler - It is more than just pretty photos
Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos. Rachel shares how she built a 6 figure business by leaning into the business side of her brand, from smart branding and marketing strategi
424. Speak Your Mind with Josh Huggett
Get ready to challenge the status quo with Josh Huggett, Adelaide's most unapologetic and controversial wedding photographer. Known as "Australia's least professional wedding photographer" and the "cool wedding photographer," Josh throws out the rulebook, ditching suits for T-shirts and jeans, yet still books hundreds of weddings and commands over 600K followers across social platforms. In this ep
423. Life After How to Film Weddings: Nick Miller's Next Chapter
In this episode, John Bunn and Nick Miller discuss their recent transitions after parting ways from their joint venture, How to Film Weddings. They reflect on their individual journeys, the challenges of entrepreneurship, and the importance of community support. Nick shares insights into his new podcast, Hotkeys, which aims to educate and inspire filmmakers, while John emphasizes the significance
422. Why You Won't Book Taylor Swift's Wedding
In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expectations some wedding vendors have about booking high-profile clients. He emphasizes the importance of building a strong network, avoiding desperation marketing, and focusing on serving actual clients rather than chasing celebrity attention. John shares
421. CHPTRS / Multiply Sound - Revolutionizing Music for Filmmakers
https://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://multiplysound.com/?ref=evenpbbx In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collaboration in creating a new sound pack tailored for
420. Lauren Ashley - The Secrets of Luxury Weddings
In this conversation, Lauren Ashley, a prominent wedding photographer, shares her journey from trauma to success in the luxury photography market. She discusses the importance of personal branding, authenticity, and community support in building a successful photography business. Lauren emphasizes the need for photographers to present themselves professionally, embrace vulnerability, and take calc
419. When Art Meets Business with Miles Witt Boyer
You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both. Whether you're a photographer, videographer, or any creative entrepreneur, this episode will give you practical tips on building a profitable
418. Shifting Focus: A New Beginning
After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it's time to start something new. In this episode, I'm sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuck (hint: it's not a talent issue), and how getting
417. Saying Goodbye to How To Film Weddings
After 7 years, 400+ episodes, and an incredible community, we're saying goodbye to How To Film Weddings as you know it. In this final episode together, we sit down to reflect on the journey—what we've learned, how the podcast has evolved, and the impact it's had on both of our lives and businesses. We also share what's next for each of us: where Nick is heading, and how John is launching a brand-n
416. Are You Selling a Service—or an Experience?
Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery. In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make cou
415. Do The Thing
In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR focusing in on doing the thing that will give you real fulfillment and enjoyment in your life.
414. What Are You Actually Selling?
Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it. In this episode, we're talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experi
413. What I Learned Shooting My First Photo + Video Wedding
Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, hon
412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients
Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether yo
411. Why I Added Photography (And What It's Taught Me So Far)
Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I'm sharing why I made that transition, what it's done for my creativity, and how it's reshaped the way I think about my business. I'll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfoli
410. How to Build a Referral Machine (Without Asking for Referrals)
Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awk
409. The Future of Editing is Here with Hello Tomorrow Films
The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing! Plotline is an AI tool that takes all of the audio from your wedding and creates a story script with an emphasis on story. Lear
408. The 5 Things That Helped Me Raise My Prices in the Wedding Industry
🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you. 🔗 More from John Bunn: Website: https://www.johnbunnfilms.com Instagram:
407. 10k to 60k in Two Months
In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did have, the relationships he has built over the years, and making himself more known on social media he was able to get some weddings on the books. In this episode Nick shares what he did and how he did it.
406. They've inquired… Now what? Strategy for Getting the Right Couples to Book Discovery Calls
Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? In today's episode, John breaks down the process he uses between getting an inquiry, and booking clients. He shows us his exact strategy for taking an inquiry to a paying customer. Follow John: https://www.instagram.com/johnbunnfilms/ Get on the wa
405. The SECRET to Getting the Right Inquiries
Are you tired of getting the 'what are your prices' email from inquiries? We are too. In today's episode John is breaking down how he has completely transformed his business, and is attracting even more of his ideal buyers. If you struggle with getting solid inquiries, you don't want to miss this episode. Follow John: https://www.instagram.com/johnbunnfilms/ Get on the waitlist for John's next w
404. Be Yourself with Mason Panos of Panovision Films
If you've been in this business for more than a couple years you can relate to the massive stresser of a big backlog and not a lot of money coming in. But what happens when you get a mentor, and lean into what makes you unique? That's exactly what Nick and Mason of Panovision Films chatted about this week on the podcast. Mason has blown up on instagram over the past year netting almost 30k followe
403. Just Take the Step with That Wedding Videographer Podcast
In today's episode, John sits down with Jason and Danny from That Wedding Videographer Podcast to talk through their journey, and how they have been blowing up in the UK with their new podcast. They just hosted TWVP Summit with over 120 wedding filmmakers and we wanted to talk to them about how they are changing their industry. This episode will surely inspire you to JUST TAKE THE STEP See more he
402. Not Following Trends with Romavera Films
This week John interviews Romavera Films. Based in Europe, these two have become some of the most sought after filmmakers in the world. Running multiple teams across the globe, as well as keeping their films creative, they have figured out how to build a business that is thriving. John sits down with Roma and Vera, to discuss their journey and hear more about what they are doing to stay true to wh
401. Where You are Going Wrong with Instagram
Most of us are getting it WAY wrong on Instagram. We think the goal is to grow a "big following." But what if I told you that it wasn't just about a big number next to your name? What if I said I had booked over $200k in weddings in the last 6 months from focusing on my Instagram Strategy? In this week's episode, I show you where I see so many wedding professionals get it WRONG with their Instagra
400. The Power of Social Media with Wild and Roam
Wild and Roam Co has built a MASSIVE following on Instagram and TikTok, and it has led to them becoming one of the top wedding filmmaking brands in the world. In this week's episode, John digs deep into their story, and how they have transformed their business with social media. We also dig into the Art of Luxury Mediterranean Tour Part 2 - their luxury cruise heading to Spain, Italy and Greece. T
399. Simple Ways to Improve Your Website
Websites are a topic that we come back to regularly. Why? Because they matter... a lot. In a world where Instagram seems to be 'king' your website is what is going to make you look like a legitimate business. Nick is currently going through and making changes to his website, and in this week's episode he wanted to share a few tips that he has top of mind while going through an making improvements
398. 4 Ingredients for Booking 10k+ Clients
Are you wanting to charge 5k for your weddings? 10k? In this week's episode John breaks it down for you on his 4 key ingredients for booking 10k weddings. This might be some of the best free content we have ever put out there before. When it comes down to it, you have to be working on these 4 things if you want your business to be pushing into the top markets in your area. Grab a notepad, and dig
397. Using Instagram to Grow You Business with Carly Morris
In today's episode John sits down with Carly Morris of Clicked by Carly. She has really leaned into Instagram and TikTok and grown her business to well over 6 figures. John and Carly spend a lot of time talking about getting videos to go viral, but more importantly how to get people to inquire with you.
396. 10 Mistakes You Are Making with Your Discovery Calls
Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers constantly are making. If you are one who struggles on your sales calls, this episode is for you. John is digging deep into ways you can make improvements today on your calls.
395. How To Move Forward When You Feel Stuck in Your Business
Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can stop you from moving forward. In today's episode Nick shares a few ways that he is currently moving from 'here' and how to get to 'there' where he wants to go in his business.
394. 6 Things You Are Getting Wrong with Your Proposals
In today's episode, John is breaking down 6 things you are getting wrong in your proposals. We know that selling weddings can be hard (especially in 2025). But John has seen his booking percentage go from 16% in 2024, to 36% in 2025. How is he doing this? Well, a lot of things are happening. But one of the main things is understanding how to send out proposals that will get you a 'yes' from your d
393. My 2025 Instagram Strategy - How I have booked $100k+ in 2025 with Instagram
It today's episode, John breaks down his 2025 instagram strategy that has recently booked him 15+ events, plus over $150k in bookings. Things have changed in the market, and if you're not using Instagram to build your brand, we strongly recommend you listen to this episode. John holds nothing back in this episode and digs deep into his actual strategy, his analytics, and his mindset for Instagram
392. Taking the Risk with Hustis Film Co
In today's episode, John interviews Kyle Hustis from Hustis Film Co about how he has taken big risks, and they have paid off in business and creatively. We dive into his story of how he went from working full-time as a nurse, to developing a brand that is now one of the top filmmakers in the Phoenix Arizona area. His vibe is fresh, his hair is even better. He slid into our DMs and it worked, he's
391. The All New Mastermind by How To Film Weddings
Applications are open for Mastermind: https://howtofilmweddings.com/mastermind Mastermind 2025 is here. And it is ALL NEW. In this week's episode we dive into what we've learned in our first 4 years of doing mastermind, and how we are changing things up to serve our audience even better. We have completely changed the program, and can't wait to share with you what is new. We know that 2024 was a
390. LIVE from the Mastermind Retreat w/Matt Johnson, Films by Stanton, Multiply Sound and More
We open enrollment for Mastermind 2025 on January 27th. Join the waitlist to be notified when we go live: https://howtofilmweddings.com/mastermind We just got back from our mastermind retreat and it was an incredible experience! If you'd like to see some highlights make sure you head to our instagram account (https://instagram.com/howtofilmweddings). One thing we did this year was have a panel di
389. Creating Space for Creatvity
Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Creativity will often fill the space that you give it. When you don't have time for creativity you tend to be less creative. Your edits won't be as fulfilling. You'll often feel like the work you are creating is a little... blah. On the flip side, when you spend time focusing on being creative you'll end up being more fulfilled
388. Should You Add Content Creation Collections? // You Asked
Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind In Today's You Asked Episode we answer the question, "Should you add content creation collections for your clients?" The wedding video landscape is changing, and content creators are popping up all over the place. So, should you add this service to your offerings? John shares his thoughts on the question and if he thinks a
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