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I Am That Content Creator Podcast

I Am That Content Creator Podcast

Kristen Werner & Mia Steel 127 episodes Latest Jun 5, 2026

A podcast for multi-passionate creatives and serial entrepreneurs building six-figure, pivot-proof businesses. Hosted by brand strategist Kristen and neurodivergent entrepreneur Mia, the show covers personal branding, ADHD, perimenopause, content creation, monetisation, digital products, and brand partnership deals. Each week offers strategy, lived experience, and mindset work for women 40+ and neurodivergent entrepreneurs.

Episodes

Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again Jun 5, 2026 858 Send us Fan MailYou film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: &quot
Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down Jun 4, 2026 1257 Send us Fan MailYou have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what nob
Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding. May 14, 2026 1267 Send us Fan MailYou opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself.That's not a you problem. That's a foundation problem.In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like yo
Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It) Apr 5, 2026 1084 Send us Fan MailStruggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered.In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question
Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle Mar 29, 2026 1208 Send us Fan MailYou know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted.That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push
Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs Mar 23, 2026 1164 Send us Fan MailThe world feels loud right now.If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone.This episode walks you throug
Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer) Mar 19, 2026 1418 Send us Fan MailYou know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel?We're naming that experience for what it is: a mismatch, not a moral failing.If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can
Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead! Mar 12, 2026 1430 Send us Fan MailIf you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking.Kristen gets brutally honest  recording on the move  about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and m
Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey Mar 5, 2026 748 Send us Fan MailWhat if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story.Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if
Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online Mar 1, 2026 1426 Send us Fan MailEver Been Told You’re “Too Much”? This Is Why It  May Still Follows You Online.If you feel a tightness every time you go to hit post, this episode is for you.We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small.From personal stories to practical tools, we break down how to turn hesitat
Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You Feb 26, 2026 939 Send us Fan MailEver felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible?We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term.Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box.It’s owning your multi-brilliance.I
Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout Feb 24, 2026 2358 Send us Fan MailADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent CreatorsWhat if steady income, calmer days, and a community that actually talks to each other were the same solution?In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income.If yo

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