Creative Courage: The Creative Business Podcast
Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker Matt Essam. It explores the internal battles creative business owners face, from fear of launching to anxiety about life purpose. Each week, the show provides expert insights and proven strategies from inspiring entrepreneurs and thought leaders. The podcast aims to help listeners elevate their creative journey, win better clients, and make a bigger impact.
Episodes
When Life Works: Build Your Personal 'Flow' List
Imagine feeling like every day is one of your best days. In this episode, I walk you through my “When Life Works” list: a handful of controllable habits and inputs that reliably make your days feel more energized, grounded, and joyful. No long rituals or 5am fads just practical, personal things you can use to see subtle but real shifts in how you feel day to day.
Give it a go and see what change
How to find out what really makes you happy
Humans are terrible at predicting what will actually make them happy. So how do we avoid wasting years of our life chasing things that won't give us what we are actually looking for. Today I'm breaking down "goal renting", which involves deliberately testing a goal in real life before committing years of sacrifice to it. I walk through my own experiment as well as many other examples. Ultimately c
Whose Permission Are You Waiting For?
If you’ve ever felt stuck in your business or life and didn’t know why, this episode might be worth a listen.
This week I threw thousands of hours of coaching calls into Claude and one common pattern came up...
The one thing that keeps most founders stuck is waiting for permission. Most of us know what to do but we have subconscious patterns that keep us stuck, often waiting for permission from s
Do this if you're struggling to decide
Are you struggling to make a decision or simply feel overwhelmed with options?
In this episode, I discuss my own struggles with decision making and break down four principles that have helped me to make decisions faster.
Whether you are at a crossroads or just feel overwhelmed with options, these principles might get you unstuck and making better decisions.
If you found the episode valuable,
Why I Closed My Business (Solo Episode)
I'm back with another episode of the Creative Courage Podcast. Today I'm talking about why I closed my business, what freedom means and how to build a financial buffer in your business.
If you enjoyed this episode, make sure you are subscribed and share it with a friend. Connect with me on LinkedIn here: https://www.linkedin.com/in/mattessam/
The Formula For Attracting Your Ideal Clients On LinkedIn with Sam Browne
If you’re like most creative business owners, you’ve probably dabbled with posting on LinkedIn, but you’ve found that even with consistency, no-one pays attention.
Sam Browne is an entrepreneur and LinkedIn strategist who has built multiple six-figure businesses and has grown an audience of over 100,000 followers.
Sam spent nearly 20 years operating his creative businesses in silence before steppi
If You Feel Lost, Ask Yourself This Question…
It’s understandable if you feel a bit lost right now.
There’s more noise and pressure than ever for business owners.
And we try to make the right decisions, but the right path isn’t always obvious.
In this episode, I wanted to do something a bit different. This is more of a conversation I wanted to have with you. I share the crossroads that I’ve faced over the last few years in my business and the
Are You Undercharging? Use This Number To Find Out…
It might feel like you’re charging the right amount.
Your close rate is good.
The business is running smoothly.
But what if you could charge more without increasing your hours? Most creative business owners wouldn’t say no to that.
And there’s a number most creative founders are missing that can easily tell them whether or not they’re undercharging.
In this episode, I share what that number is and
Uncovering The Hidden Patterns Holding You Back with Kristy Campbell
Most creative founders think their business needs them to survive.
That if they step away, everything will slow down or fall apart.
But what if the opposite is true?
In this episode, I’m joined by Kristy Campbell, Founder of Pink Pony Creative. Kristy has built a social media following of hundreds of thousands.
But what makes this conversation interesting isn’t just what Kristy has built, it’s how
Scarcity Mode vs. Opportunity Mode - Which One Are You In?
As a creative business owner, it can feel like there’s a lack of opportunities out there.
Like you’ve exhausted all possibilities, or, people “just aren’t buying at the moment”.
But often, the opportunities are there, we’re just not in the right mindset to see them.
We’re in ‘scarcity mode’, rather than ‘opportunity mode’.
And when we’re in scarcity mode, our brain switches to fight or flight. We
How To Stop Fear and Scarcity From Running Your Business with Sebastian Bates
After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again.
During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt.
This is one of the most fascinating conversations I’ve had on this podcast (back in 2024), so I wanted to share it again for anyone who hasn’t heard it.
After a jou
Why Your Clients Are Killing Your Business
Your clients are slowly killing your creative business.
Not the market.
Not the algorithm.
I recently ran a poll asking creative business owners what their biggest frustration is. Over 60% said inconsistent income and project flow.
The feast and famine cycle.
But the truth is that this usually isn’t caused by the quality of your work or how much promotion you’re doing. The difference between studi
The ‘4 Ps’ Strategy That Will Future-Proof Your Creative Business
Does business feel a bit slow at the moment?
You’ve got the portfolio, but enquiries and referrals aren’t coming in like they used to.
And with AI rapidly evolving, a lot of creatives are asking themselves if things are only going to get worse.
In this episode, I break down the shift I believe every creative business owner needs to make if they want to stay relevant, profitable and in demand over
How To Become The Go-To Expert In Your Industry with Sabrina Stocker
You do great work.
You have all the case studies and testimonials.
But you still feel invisible.
This is a problem most creative founders face. They want to be seen as the go-to expert. The name that gets mentioned in rooms they’re not even in.
But instead, they’re constantly chasing projects and wondering why people with less experience are getting all the attention.
In this episode, I sit down w
Scaling A Business Without Losing Your Creativity with Sam Ramsden
Most creative founders don’t struggle because their work isn’t good enough.
They struggle because the business they’ve built, or the role that they play within that business, isn’t right for them.
In this episode, I’m joined by Sam Ramsden, Founder of film production studio, Dojo Films.
Sam has been employed in the creative industry, he’s freelanced, and now he’s running an agency. But throughout
Why An “Authentic Brand” Doesn’t Exist with James Martin
“Be authentic.”
You hear it all the time in the branding space.
But what if authenticity wasn’t actually possible?
In this episode, I’m joined by James Martin (Made By James) for a very different kind of conversation.
We dive into the idea of why “authenticity” when it comes to branding is misleading, why so many creatives end up bored of their businesses, the shifts happening in the creative indu
You’re Paying Too Much Tax (Here’s How To Fix It) with Pali Banwait
You’re probably paying more tax than you need to.
And for a lot of creative business owners, that extra tax can become a real burden and slow down growth.
In this episode, I’m joined by Pali Banwait, who shares some advice on how you can avoid paying more tax than you should be paying.
But our conversation goes a lot deeper than tax.
Pali is the founder of Strive, which helps entrepreneurs set up
The VA Mistakes Most Founders Are Making with Richard Woods
Business is hard.
With delivery, sales, marketing, and everything in between, there’s too much to do, and not enough time to do it.
That’s why I tell creative studio owners that the first hire they should make is a virtual assistant.
And in this episode, I’m joined by Richard Woods - a three-time bestselling author, serial founder, and finalist on The Apprentice - to dive deep into how to leverage
What Creatives Get Wrong About Content with Chris Do
Should you be creating content?
It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients.
And yet many creatives I talk to feel stuck when it comes to content.
They overthink it.
Or they post a couple of times and they decide it’s not for them.
But the reality is that most creatives don’t have a content problem.
They have a clarity problem.
I
Freelance vs Agency: Which Model Gives You More Freedom? with Shoaib Ahmed
Should you run your business solo? Or is it better to build an agency?
It’s a question I hear often from creative business owners.
You started your business for more freedom and flexibility.
But somewhere along the way, things changed, and you end up with less freedom than you’d get from a 9 to 5 job.
In this episode, I’m joined by Shoaib Ahmed, who’s lived the agency life, and as a solopreneur. H
The 3-Step System For Getting Sh*t Done in 2026
If you want 2026 to be a 10/10 year, you don’t need resolutions.
And you don’t need SMART goals.
In 2025, I wrote a book, hit 100 podcast episodes and launched a new coaching programme, all while running my multiple six-figure coaching business (and still took two months off).
And in this episode, I’m sharing the 3-step process I followed to make this happen. This is the same process I use with my
Are You Building The Wrong Business For Your Personality Type?
Most creatives see stress and burnout as a time-management problem.
Or a team problem.
So they hire more people. They implement new systems.
But nothing changes.
And if you find yourself burning out regularly, you’re probably looking in the wrong place for an answer.
Stress can completely break your creativity. And if you’re like me, you probably compare yourself to the Hormozis and Bartletts of t
AI Will Make Creatives Invisible Unless They Do THIS with Paul Fernandez
Most creative businesses aren’t struggling because they’re not good enough.
They’re struggling because they’re invisible.
And in a world where AI can produce decent deliverables in seconds, visibility is becoming the difference between the businesses that grow and the ones that get left behind.
In this episode, I’m joined by Paul Fernandez, Co-Founder of The Growth Guys and Social Pitch AI. We unp
Why Fun Is The Secret Advantage And How To Get It Back with Adam Faulkner
Are you having fun running your business?
I’ve asked myself this question in the past and the answer hasn’t always been yes.
A lot of creative business owners hit a point where their business is ‘working’, but it’s boring. And that boredom drains the energy from their business.
In this episode, I’m joined by Adam Faulkner. Adam has been running a successful video production agency for over five ye
How To Experiment Your Way To Finding Your Purpose with Chris Goor
Do you ever feel like something’s missing, despite having a portfolio full of great work?
You’re not alone.
Chris Goor has filmed some of the world’s biggest moments from the headline stage at Glastonbury to Usain Bolt breaking world records.
But behind the camera, something felt off.
Chris had built a successful career, but couldn’t shake the feeling that it wasn’t giving him purpose anymore and
Copy This 3 Step System To Attract Your Dream Clients
You want better clients.
Clients that pay more, respect your time, and treat you like a partner - not just another supplier.
But most founders are making the same mistake every single week that is holding them back from ever attracting those types of clients.
And in this episode, I share what that mistake is, and the steps that you need to take to make attracting your dream clients feel easy.
Cove
The Blueprint For Landing Huge Clients Like Pepsi & Cadbury with Simon Forster
In a crowded market, many studios are leaning on awards they’ve won to stand out.
Or they find themselves pitching against a dozen other agencies.
But Simon Forster decided to do neither of those things with his branding agency, Robot Food, and has still landed huge global brands like Pepsi, Cadbury and Carlsberg.
Not because they’re the biggest.
Nor the cheapest.
But because they’ve garnered tru
The 3 Steps To Turning Rejections Into Fuel For Your Business
I’ve lost count of how many rejections I’ve collected in my business and life over the years.
From no’s to appearing on podcasts, to no’s from prospects.
I imagine you’ve collected a few yourself.
And it can hurt. Almost like they’re rejecting YOU.
But what I’ve realised is that the amount of rejection that someone faces is in direct proportion to what they’re able to achieve in life.
In this epis
The Real Reason Your Portfolio Isn’t Attracting Clients
Many creatives spend hours polishing their portfolios, yet still struggle to attract the kinds of clients they feel they deserve.
And that’s when the self doubt starts to creep in.
But it’s not because your work isn’t good enough.
It’s because most portfolios are built with the wrong mindset.
I’ve seen award-winning designers get overlooked, while others with less polished work get taken more seri
Do You Need A Personal Brand To Build A Successful Business?
It feels like everywhere you look online, content creators and influencers are telling business owners they need to build a personal brand.
But there are thousands of successful businesses without personal brands behind them, so why does everyone talk about personal branding like it’s essential?
In this week’s episode, I’m taking you behind the scenes on my own personal branding journey.
I recent
6-Figure Client Experience Secrets From A Hospitality Expert
What if you could attract 6-figure clients, regularly, without any outbound marketing?
No outreach. No paid ads.
This is what Alex Ghalleb has managed to achieve with his multiple six-figure consultancy business - with no full-time staff and no business development.
Alex started out in the audio production industry, before moving into hospitality. And although you might not think of hospitality as
The Hidden Reason You’re Not Satisfied With Your Business
Do you ever feel like there’s something missing from your life or business?
If so, you’re not alone.
But what you think is missing might not give you the satisfaction you’re after once you get it.
A lot of my clients tell me that they want more clients or they want to reach a certain financial goal.
But what they’re chasing is the vehicle, and even once they reach it, they still don’t feel satisfi
Stop Clients Comparing You To Other Studios With The ‘4 P’s’ Strategy
“We like your work but we’ve decided to go with another agency.”
Does this sound familiar?
If you’re tired of prospects comparing you with other agencies, you need to hear this week’s episode of the Creative Courage podcast.
The most successful creative business owners I’ve worked with have gotten to where they are by differentiating themselves in a way that makes them incomparable.
But with 1000s
The Key To Repeating Success And Avoiding Failure In Your Business
How often do you stop to think about why things have or haven’t gone well?
If you’re like most creative business owners, probably not very often.
And the problem with this is that you could be missing the strategies that led to your successes and failures. Meaning it’s harder to repeat the wins and avoid more losses.
As we move into the last quarter of the year, I want to help you to achieve any o
The Productivity Secret Nobody Talks About with Simon Alexander Ong
Do you ever feel like you know what you need to do to drive your business forward, but you end up spending your day doing everything except that thing.
So many creative business owners blame a “lack of time” for slow growth.
But ‘time’ is rarely the culprit.
In this episode, I’m joined by Simon Alexander Ong - keynote speaker, life coach, bestselling author and YouTuber with 170,000 subscribers.
It Was The Trip From Hell - Until I Realised THIS
Have you ever made a choice that felt right in the moment, only to realise it was the decision from hell?
That was me recently.
I flew to Amsterdam, dropped $2,000 on a Mindvalley ticket, and instantly started regretting it.
Instead of enjoying the experience, I found myself frustrated that I’d wasted the money and beating myself up for not making the most of it.
But then something shifted.
I was
How To Triple Your Rates Without Scaring Clients Away
Do you feel like you’re undercharging for your work?
But you believe that if you raise your rates, you’ll scare prospects off?
Or maybe you’ve raised your rates already and you’re getting price objections.
Either way, this is for you.
In this episode, I break down why pricing isn’t about the number, it’s about how prospects perceive the value you deliver.
And I share how to completely change your
The BEST Way To Attract Your Dream Clients In The AI Age
There’s a fundamental shift happening in the creative industry, and it’s changing how we find and attract clients.
After a decade of coaching award-winning studio owners, I’ve seen even the most talented creatives struggle to consistently bring in dream clients.
And the reason is because they’re chasing attention instead of building trust. But with AI content flooding the internet, the world is g
Building A 6-Figure Content Creation Business With NO Clients
What would it be like to build a 6-figure business without having any clients?
No relying on client outcomes and schedules.
No more being treated like an employee.
That’s exactly what Greg Preece has done.
And in this episode, Greg shares how he escaped the stress of client work to build a content creation business on his terms.
Before Greg managed to turn his YouTube channel into a passive income
Feeling Unfulfilled? Listen To This...
Do you ever feel like you’re not having the kind of impact you want with your business?
Like when you reach the end of the year, you look back and ask yourself “did any of it matter?”
And even when you have a steady stream of projects and your clients are singing your praises, something still feels off.
You’re not alone.
And in this episode, I go over what to do when those feelings come up.
I rec
When It Feels Like Everything Is Falling Apart - Do THIS
On the verge of burnout.
You’ve just lost a client.
A team member is off sick.
When it all hits at once, the default reaction is to push through.
But what if the answer to fixing your business is the exact opposite?
In this episode, I share why the first thing I often tell clients when everything is falling apart is that they need to take a break.
Last year, I stepped away for an entire month and
STOP Writing Proposals - Use This Sales Framework Instead
When you jump on a call with a prospective client, does it feel more like a job interview?
Does it feel like you have to prove yourself to them? Like an order taker rather than a valued partner?
What if there was a simple way to turn the conversation on it's head? To go from service provider to interviewer.
In this episode, I share a 15-minute clarity call framework that will allow you to take con
Use This Productivity Hack To Kill Your Overwhelm TODAY
The project deadline is looming.
A team member just called in sick.
Your computer is playing up.
All while the client is constantly chasing you.
We’ve all had those weeks where your to-do list is never-ending and everything feels like it’s on fire. And you’re wondering how on earth you’re going to get it all done.
I’ve been in this situation myself, and I know what it feels like.
That’s why, in th
The 3 Pricing Mistakes Keeping You Overworked & Underpaid
Have you ever been asked for a discount for your services?
Do you ever deal with micromanaging clients who just won’t let you get on and be creative?
And do you ever find the scope of a project gets stretched just a little further at every milestone?
If so, you’re probably making one of the three pricing mistakes that I’m sharing in this episode.
These are the most common mistakes I see creative b
AI Is Coming For Creatives - Do THIS To Stay Ahead
AI is evolving fast.
The creative skills that we once thought were immune to being replaced by AI seem less ‘safe’ every day.
And if you’re not willing to adapt, you’ll quickly get left behind.
That goes for designers, web developers, audio engineers, and most other creative skillsets.
But how can creatives adapt to this inevitability?
In this solo episode, I’m digging into the impact AI is alread
The Hidden Cost of Ignoring Your Intuition with Liza Leiss
Do you ever feel like you’re building a business based on someone else’s blueprint rather than what feels authentic to you?
Following strategies that don’t quite sit right.
Building relationships that just feel… off.
Pushing yourself down a path that looks good on paper, but feels heavy and draining.
If this sounds familiar, you probably need to reconnect with your intuition.
In this episode, I’m
Build Real Confidence and Stop People Pleasing with Adil Hussain
You know what you need to do to grow your business, but something’s holding you back from taking action.
Maybe it’s fear of how people will react... Maybe it’s the voice in your head that tells you you're not good enough.
In this episode, you might just learn how to break through these invisible barriers.
I sit down with my friend and Coach Adil Hussain who shares a powerful story that allowed him
How To Take Holiday Without Your Business Falling Apart
I know what it’s like to feel trapped in your business.
You’re desperate for a holiday, but you know that things will fall apart if you take more than a couple of days away.
The team can’t match the level of quality your clients expect.
Operations become chaotic.
And you tell yourself it’d be easier to keep handling it on your own.
But this isn’t sustainable. It leads to burnout, and makes scaling
Never Worry About Competitors Again Using THIS Strategy
Losing a project to a competitor can be gutting.
You know your work is good. You know you can solve the client’s problem. But for some reason, they picked someone else.
I’ve been there. Back when I ran my creative studio, I’d come across competitors with great work - sometimes even better than ours - often charging less. And I’d wonder why a client would choose us over other studios.
I was assumin
The 3 Biggest Profit Killers In Your Creative Business with Marcel Petitpas
Are you tired of getting to the end of the month and finding that there’s no money left?
If you aren’t making the level of profit you want to in your business, this episode is for you.
I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity.
If you’re tired of working har
The Secret To Creating Content That Lands Six-Figure Projects
How do you find new clients when things go quiet?
Ask for referrals? Send cold emails or DM's? Post content on social?
All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients.
Most people create content that attracts peers not prospects. They get likes and comments not projects.
It can feel frustrating and
Are You Building The Right Business?
Are you building your dream business or someone else's?
Are you doing the things YOU need in order to be successful or what someone else has told you to do?
It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough.
They seem to always be winning awards, getting invited on podcasts and having their work featured in all of the high profile magazines.
Maybe they get up
Scale Your Agency Without Growing Your Team with Grant Hushek
How much of your week was spent working within your genius zone?
And how much of it was lost to admin, chasing emails, or fixing broken systems?
In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation.
We uncover actionable strategies that you can start implementing today to eliminate the g
How To Find 6-Figure Deals Hiding In Your Existing Network with Daniel Ocock
What if your next six figure deal was right in front of you?
What if you don't need more leads, you need to get better at finding the opportunities in your existing network?
This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together.
Before that, his branding agency was ticking along, but the spark wasn't there.
His business felt stale, and he knew he
Close Six Figure Deals On Upwork (Client Case Study)
What do you do when your biggest client walks away and they’re the only one keeping the lights on?
This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients.
Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about whe
Why Creative Businesses Bleed Cash (And How to Stop It) with Rayhaan Moughal
How well do you know the numbers in your business?
If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it.
But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can safely reinvest, or what’s really holding back your g
The Money Mindset Shift That Will Transform Your Business with Catherine Morgan
Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work.
Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want?
In this episode, I
The Real Reason You’re Not Closing More Deals
There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow.
The shadow is the part of your personality that you suppress - A part of you that you don't like.
It's this part that often inhibits founders ability to sell higher value projects.
In this episode, I’m going to show you how to identify your shadow and work out if it's holding you ba
The One Word That Will Transform Your Business
As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential.
NO
Saying no doesn’t come easy to most creative business owners.
In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to
THIS Is Stopping You From Making More Money
Let’s talk about money.
I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress.
But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money.
If you’re struggling to attract the
How To Become The Top 1% of Creative Businesses
There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed.
In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’.
After speaking with and coaching countless creative business owners ov
Your Surroundings Are Sabotaging Business Growth (Here’s Why)
Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to.
Your surroundings might be the cause of all of these problems.
In this episode, I’m sharing a powerful idea that completely changed how I think about business, success and myself - that who you surround yourself with and
Discover The ONE Strategy That Will Transform Your Creative Business
Many creative business owners get stuck for the same reason…
They’re focusing on too many things at once.
But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle.
Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel Priestley. I saw first hand what separates those w
3 Powerful Strategies to Keep Going When You Feel Like Giving Up
Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right?
You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side.
In this episode, I’m sharing three powerful strategies to push through those
How To Build A Personal Brand That Sells For You with Freddie Pullen
It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out.
But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand.
This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven m
The Hidden Costs Of A Full Calendar (And How To Get Your Time Back)
How much white space do you have in your diary?
If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout.
I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their
Stop Trading Time for Money and 10x Your Prices with Robin Waite
Are you tired of working endless hours with little reward to show for it?
In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business
Robin shares his journey from running a successful agency
Scaling a Multiple 6-Figure Agency And Landing Your Ideal Clients with Josh Gudgeon
What does it take to build a thriving, scalable business whilst only working with your dream clients?
After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast.
In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gi
Attract Warm Leads on Autopilot With This Underrated Strategy
If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick.
In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot.
Forget spending endless hours cr
The Proven Formula To Landing Celebrity Clients Like Will Smith & Red Bull
Will Smith, Jay Shetty, Red Bull and Vice are just some of the names that Tim Fare-Matthews has landed for his video production agency. In this episode, Tim shares a peak behind the scenes of exactly how he has achieved this.
If you’re struggling to win over corporates, raise your rates and run your business while producing exceptional results for clients, this episode is for you.
Whether you run
STOP Making New Years Resolutions - Do THIS Instead…
Did you achieve your New Year’s resolutions last year? If you’re like most people, probably not, as stats show that 80% of people fail their resolutions by February.
New Year’s resolutions often set us up for failure, but if you’re looking for transformation in your life and business in 2025, there’s a better way.
In this episode, I share a strategy that you can use to give you a far better chance
The Secret To Making Better Decisions in 2025
If you’ve been running your business for a while, deep down, you probably know what you need to do to grow faster and make more money.
Over the past decade, I’ve coached some of the world’s leading creatives, and often they’re coming to me for permission, rather than answers. They know they shouldn’t have taken on that client or hired that team member.
So what stops them from trusting their intuit
Lessons From The Agency Owner I Paid £10K A Month To Be Coached By
Does your business feel like more of a prison than a passion?
That somewhere along the line, it’s drifted off course from the business you envisioned?
In this episode, I’m joined by Dan Bolton, a business coach I paid £10k a month to learn from. It's the most I've ever invested in coaching and I wanted to gift you the experience of hearing some of Dan's lessons as he evolved from youth pastor to m
Why Fear and Scarcity Are Killing Your Business (And How to Fix It) with Sebastian Bates
After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again.
During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt.
After a journey of personal development, Seb is now the founder of Warrior Academy, the largest martial arts academy in the Middle East. Seb teaches thousands of ki
ONLY Work With THESE Types Of Clients
Not all clients are created equal.
When I used to run my web design and marketing agency, I would work with just about any client who had the budget. But after working with them, some clients would make amazing leaps which would transform their businesses, and some got no results at all.
So, what was the difference?
And if you can deliver the exact same service to two different clients and get pa
The Hidden Indicators Of Success You NEED To Pay Attention To
Most creative business owners are measuring success the wrong way.
It’s easy to get caught up in only measuring tangible outputs like how much revenue you’ve taken each month or how your team is performing. But what happens when you spend hours and hours on business development and those results don’t immediately show up? Does that mean you haven’t been successful?
This fixation on the outputs is
Unlock Hidden Revenue Opportunities From Existing Clients With THIS Strategy
What would it be like if you could grow your creative business without having to find new clients? That’s exactly what the ‘realignment process’ can do for you.
In this episode, I’m breaking down the powerful strategy I've been using with my coaching clients to raise prices and increase profits without signing any new business.
Most creative agencies rely on repeat clients, but the stream of work
The 4 Seasons of Business Every Creative Business Owner Needs to Understand
What season of business are you currently in? This is one of the most important questions you can ask yourself as a creative studio owner.
I used to believe that there were good times and bad times in business, but what I came to realise is that these are just ‘seasons’. And like the seasons in nature, by understanding them and preparing for their arrival, you can weather the worst storms and bene
3 Strategies To Take Your Business From Surviving To Thriving with Kai Cheng
Have you ever felt so overwhelmed by your business that it feels like you’re on the brink of collapse? That’s exactly what Kai Cheng was going through after leaving a job at one of Taiwan’s top video agencies to start his own business.
Two years ago, Kai was taken to hospital because he thought he was dying. What was really happening was that he was experiencing panic attacks due to the extreme s
The Filmmaker Who Got His Film In Cinemas While DOUBLING His Agency’s Revenue
Would you love to work on more impactful projects, but the day-to-day running of your business gets in the way?
Cey Sesiguzel was in the same boat, running a successful video production agency while eager to produce the documentary he’d dreamed of making. Five years later, Cey’s film is days away from its release in cinemas nationwide - and his agency's turnover doubled in just 12 months whilst cr
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