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NN/G UX Podcast

NN/G UX Podcast

Nielsen Norman Group 64 Episodes May 26, 2026

The NN/G UX Podcast, hosted by Therese Fessenden, explores user experience research, design, strategy, and careers. Each month, she interviews industry experts to discuss common UX questions, hot topics, and tips for creating great user experiences. The podcast is produced by Nielsen Norman Group, a leading UX research and consulting firm.

Episodes

Incorruptible: How Great Companies Stay Great with Eric Ries May 26, 2026 00:37:56 Most UX practitioners have spent their careers fighting for the user — pushing back against dark patterns, advocating for quality, and insisting that making things better for people is also better for the business. Eric Ries would say that instinct is exactly right. And that it's not enough.In this episode, host Laura Klein talks with Eric Ries — New York Times Best Selling Author of The Lean
60. Conversational Design and UI: Why Language Matters More Than Ever Apr 29, 2026 00:45:08 What does it actually mean to design conversationally? Not "add a chatbot" — but genuinely apply the principles of human conversation to the systems we build?In this episode, host Laura Klein sits down with Erika Hall, author of Conversational Design and Just Enough Research, to re-visit a topic that's only gotten more relevant since her book came out in 2018. They dig into why langu
59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough Apr 1, 2026 00:37:55 Navigating the UX job market has always had its ups and downs, especially with AI reshaping the industry. In this episode, host Laura Klein sits down with Evan Sunwall, NN/G's Director of Self-Paced Training, to share candid advice for UX practitioners trying to actively job search or level up in today's competitive market. With nearly 19 years in the field as both a designer and a hiring
58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein) Feb 25, 2026 00:42:24 If you work in UX, you’ve probably heard the terms lean, Agile, and MVP more times than you can count. But knowing the terms doesn’t mean knowing how to make them work. In this episode, Laura Klein, Principal Experience Specialist at NN/G, joins Therese Fessenden to talk about what Lean UX was really meant to accomplish — and how teams today can apply its principles without falling into common tra
57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf) Jan 28, 2026 00:49:43 Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences in
56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute) Dec 19, 2025 01:05:48 As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-rel
55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question) Dec 1, 2025 00:37:55 The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is
54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank) Oct 24, 2025 00:34:23 In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He disc
53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter) Sep 26, 2025 00:50:17 What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recru
52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk) Jul 18, 2025 00:46:50 Who do we really mean when we say “the user”? And who gets left out?In this episode, Therese Fessenden chats with cultural anthropologists Mike Youngblood and Ben Chesluk, who are challenging overly narrow definitions of users in UX. They explore how systems thinking and anthropology can deepen our understanding of complex user ecosystems — and why rethinking “the user” is more important than ever
51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting) Jun 20, 2025 00:43:49 What does it mean to design experiences in a world where pixels are no longer the focus? In this episode, service design thought-leader and author Erika Flowers shares her thoughts on how designers must evolve as AI transforms the tools, processes, and expectations of our work. Erika shares lessons from her journey—spanning early web design, pioneering service blueprinting at Intuit, and orchestra
50. Responsible AI Use for Research Analysis (feat. Alexander Knoll, Co-Founder of Condens.io) May 23, 2025 00:41:15 AI can do more than it’s ever done… but there’s a lot of unfounded hype, especially when it comes to user research. When should you delegate tasks to AI? And when should you insist on keeping the human in the loop? In this episode, Therese Fessenden sits down with Alexander Knoll, co-founder of Condens, to discuss the strengths and limitations of AI tools for research, and the evolving role of the

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