Perfume Room

225. JASMINA AGANOVIC [Future Society] ~ Is this the end of deodorant as we know it?! (oh and big huge personal announcement!) Oct 14, 2026 01:03:10 Since we last spoke, MIT Scientist-turned-Beauty-Founder Jasmina Aganovic has been up to A LOT. Like, oh I don't know, attempting to challenge everything we think we know about BO and the deodorant industry???!Through her newest product, Base Scent, Jasmina asks: What if deodorizing isn't the point? What if instead, we could just odorize all the good stuff?JOIN OCT SMELL CLUB: witchysmellc

224. KILIAN HENNESSY ~ Are we in the *new* golden era of perfumery? Oct 7, 2026 00:59:28 LEGEND, ICON, FOUNDER KILIAN HENNESSY is in the Perfume Room this week! Heir to the Hennessy dynasty, Kilian has given new meaning to the family name: PERFUME. Founded almost two decades ago, Kilian Parfums was one of the early luxury niche brands to emerge, and one that's shaped and laid the blueprint for so many brands that have followed.Today we chat about everything from his family, to his

223. JOHN EARLY + RUBY McCOLLISTER ~ Becoming Maddie/John. Sep 30, 2026 00:59:42 JOHN EARLY AND RUBY McCOLLISTER ARE IN THE PERFUME ROOM THIS WEEK!!!!We're chatting Maddie's Secret (the film!), Maddie's Secret (the scent!), the history of cola, John's personal journey into perfume (one Ruby shepherded), and Ruby's lifelong love affair with fragrance that all started with her mother. And of course, all roads lead to Marissa Zappas!!FOLLOW: @bejohnce @ruby.mc

222. ESSENTIAL PARFUMS ~ How Géraldine Archambault Cracked the Code for Luxury Niche Fragrance...for Less. Sep 23, 2026 00:56:22 A perfume industry vet, Géraldine Archambault KNOWS the essentials. In fact, she's built a global luxury fragrance brand around them: high-quality ingredients, top-tier perfumers, a diverse offering of fragrances, and most importantly: affordability. HOW? In this episode, the Essential Parfums founder shares exactly how she cracked the code to offer niche, luxury scents at prices well below al

221. Chloe Coover [NOSE CANDY POD] ~ What a *Perfume Shop Girl* Wants. Sep 16, 2026 00:59:29 Are you using your perfume powers for good or evil? Certified *perfume shop girl* and Nose Candy pod co-host Chloe Coover breaks down your biggest perfume-shopping faux pas, the bottles she's emptied, holes in her collection, the scents that define her, her high school persona and how it shaped her taste, and so0o0 much more. FOLLOW CHLOE: @trannehathaway @nosecandypodESSENTIAL PARFUMS EVENTS! lin

220. SEAN RASPET & LAURA SISSON [PATINA] ~ The Quest to Create the Next ISO E Super. Sep 2, 2026 01:02:32 In search of the next great aromachemical (think of predecessors like ISO E Super, Cashmeran, Galaxolide, etc...), Patina Co-Founders Sean Raspet and Laura Sisson spend their days in the lab testing and developing new molecules. What does that mean? What is scent design and how does it work? And—in the same way every color has its own immutable RGB code, can we empiricize smells? Laura and Sean ho

219. CAROLINE FABRIGAS [Scent Marketing Inc.] ~ The woman who made ‘Bougie Hotel-Lobby Smell’ a thing. Aug 26, 2026 00:50:06 Logos, slogans, jingles--they all matter, but Beauty Exec-turned-Founder Caroline Fabrigas knows that the next (and most impactful) frontier in branding is scent. Through her company Scent Marketing Inc., she's developed everything from iconic hotel scents (The 1 Hotel, Baccarat Hotel, and Auberge Resorts), to retail spaces, med spas, amusement park rides—even 20 blocks of 5th Avenue. Where mo

218. FUNMI MONET [Influxious] ~ Selling out Sephora...in 6 hours. Aug 12, 2026 01:01:41 Within hours of launch, Influxious sold out of all inventory on Sephora.com. The next day it sold out again on the Influxious site. The visionary behind this booming and blooming brand? It's the one, the only, Queen-of-PerfumeTok-turned-Founder, Funmi Monet of course.She's in the Perfume Room this week sharing the behind-the-scenes of building her brand, the importance of picking the right

217. JULIEN RASQUINET ~ the perfumer trained to be a champion. Jul 22, 2026 00:58:42 Julien Rasquinet, Senior Perfumer at CPL Aromas, had an incredibly fortuitous path to perfumery, and it began with a chance meeting at an airport. Today, he is one of the most prolific and successful perfumers of all time, and when you hear his story, you'll understand why. We chat about creating the perfect rose, where AI falls short, his least favorite kind of client briefs, the behind-the-s

216. NARCISO RODRIGUEZ(!!!) ~ The Man Who Modernized Musk. Jul 15, 2026 00:55:56 Fragrance and fashion legend Narciso Rodriguez joins me in the Perfume Room this week!!!! (REQUIRED LISTENING.)Two-time recipient of the CFDA Womenswear Designer of the Year as well as the Lifetime Achievement Award AND recipient of 2003 TFA Best New Fragrance Award (for For Her) (among many others), Narciso has received the highest honors for his contributions in both industries. He is able to ca

215. EL MOROCCO PERFUMERY ~ A Cafe Society-Fueled Fantasy Jul 8, 2026 00:52:27 Husband-and-wife duo Isaac Lekach and Lillian Shalom have spent the past few years developing fragrances for other brands. With El Morocco Perfumery, it's finally their turn.In an attempt to recreate the magic of cafe society (and the legendary club for which the brand is named), the pair approached this project like archivists, collecting every handkerchief, matchbook, and photo they could ge

214. MATHILDE BIJAOUI + LAUREN SHYMAN ~ A Conversation Between Perfumer and Evaluator. Jun 17, 2026 01:01:43 Decorated MANE Senior Perfume Mathilde Bijaoui, and veteran evaluation exec Lauren Shyman are in the Perfume Room this week!How do perfumers and evaluators work together behind the scenes to create the juice we smell in our most cherished perfume bottles? Enjoy this an intimate (and fun!) look at the professional and personal relationship between a high-level perfumer and evaluator.FOLLOW: @mane_1

213. SEBASTIAN JARA ~ A NICHE PERFUME CONVENTION IS COMING TO SF!? Jun 3, 2026 00:53:59 Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June

212. DOMINIQUE ROPION ~ The Master of Flowers! May 27, 2026 00:52:28 Stop. what. you're. doing. DOMINIQUE ROPION IS IN THE PERFUME ROOM TODAY. FRAGS MENTIONED:Frederic Malle: Carnal Flower, Portrait of a Lady, Geranium Pour Monsieur; Mugler Alien, Lancome La Vie Est Belle, Givenchy L’Interdit, Frederic Malle Portrait of a Lady, Givenchy Ysatis, Aphorismes Innocent Tuberose, Frederic Malle Carnal Flower, Aphorismes A Rose is a Rose, Frederic Malle Portrait of a Lady

211. DR. RACHEL HERZ (Neuroscientist & Smell Expert) ~ Single? Let your nose pick your partner. May 12, 2026 01:06:21 World-renowned expert on the psychological science of smell, neuroscientist Dr. Rachel Herz is in the Perfume Room this week!Bookmark this episode; you'll want to come back to it!Why are you attracted to the way certain people smell and what role does scent really play in attraction? Is your partner's perfume hiding potential red flags?! What can you to improve your sense of smell (especia

210. SONIA CONSTANT [Givaudan Sr. Perfumer + Ella K Founder] ~ The Real Life Ella K. May 5, 2026 00:55:03 What do Tom Ford Ombre Leather, Narciso Rodriguez Pure Musc, Valentino Donna, Jimmy Choo I Want Choo, and Jean Paul Gaultier La Belle all have in common? All were created by multi-award-winning Givaudan Senior Perfumer Sonia Constant.In addition to her illustrious client repertoire, Sonia is the creator of her own brand, Ella K—a brand that inspired by bold women that chronicles Sonia's person

209. CALICE BECKER (Givaudan Master Perfumer) ~ The Perfumery School Harder to Get Into Than Harvard. Apr 28, 2026 01:11:53 PERFUME ROOM CANON ALERT!Givaudan Master Perfumer Calice Becker is shaping the future of perfumery at every level. Not only have her iconic creations like Tommy Girl, J'Adore Dior, Love Don't Be Shy, and Velvet Orchid (to name just a few) come to define entire decades of perfume, but she also serves as the Director of the Givaudan Perfumery School, handpicking the next generation of perfum

208. ANKITA GILL (Param Sara) ~ The Niche Indian Perfume Brand Winning Awards in Year One. Apr 7, 2026 00:48:31 In just one year since launch, Param Sara, a new niche Indian perfume brand on the scene, has already won numerous prestigious accolades. And it all began when Founder Ankita Gill noticed a common theme in perfumery: non-Indian and non-Asian brands were telling Indian and Asian stories. Determined to reclaim and retell these stories through her own memories and experiences, Ankita pivoted careers,

207. DAISY BOW ~ 'Gourmands,' 'Authenticity,' & Other Western Constructs. Mar 31, 2026 01:05:33 A Part-Time Assistant Professor at The New School, FIT, and Marymount Manhattan whose work centers on French food and identity, perfume, and (French) language instruction, as well as an instructor at the Fragrance Alliance, Daisy Bow interrogates fragrance from a critical, cultural, and academic lens. Today we discuss the colonial roots behind gourmands, the case for the 'basic bitch' perf

206. JANA MENARD [Fragrance Vault] ~ What Happens to Your Perfume When You Die? Mar 24, 2026 01:03:20 All perfumes go to heaven. Heaven = the Fragrance Vault in Lake Tahoe. Jana Menard is the owner of Fragrance Vault, a one-of-a-kind perfume store in Lake Tahoe that carries niche, commercial, and incredibly hard-to-find, rare vintage perfumes (so like... everything). Today we chat about her store, how she sources and authenticates vintage, the most precious and rare gems in her collection, and her

205. GEORGE TEDDER [IFF PERFUMER] ~ Eau de Toilette (Bowl Cleaner): Scenting the Unsexy. Mar 17, 2026 01:05:36 Perfumes sold in Ace Hardware AND LuckyScent?? Get you a perfumer who can do both.That's George Tedder: an IFF perfumer who specializes in home care. If you've ever wondered who's really scenting your toilet bowl cleaner (and how!), this one's for you.MY SOTD: ERIS Parfums Mother's Milk (code: PERFUMEROOM for 10% off)FRAGS MENTIONED:Hermès Terre d’Hermès, Downy Calm, Downy Unst

204. BRIAN PARK [COMEDIAN] ~ If He Can Pronounce Loewe, He Smells Like: Mar 10, 2026 01:04:05 Comedian, writer, and Accidental PerfumeTok King™ Brian Park is in the Perfume Room today! You likely know him from his viral TikTok series where he satirizes 'taste bros' who use consumerism in lieu of developing a personality. Vids of his like 'POV: you're on a date with a guy who has Aesop soap in his bathroom' have garnered millions of views and have platformed him to an en

203. MICHAEL EDWARDS [RE-AIR] ~ The Quintessential American Perfumes. Mar 3, 2026 01:02:28 [PERFUME ROOM - RE-SPRITZ - original air date 5/14/24] Today’s episode is a masterclass! Fragrance legend, author, historian, taxonomist and Perfume Room fan-favorite Michael Edwards is back (!!), this time to chat about his newest book, “American Legends: The Evolution of American Fragrances.”What makes a perfume *American* in style and who are the quintessential American perfumes? What makes the

202. AUDREY ROBINOVITZ ~ When is a Perfume Actually Undupable? Feb 24, 2026 01:04:46 Audrey Robinovitz is a fragrance writer, critic, Diptyque shop girl, and honestly, a perfume obsessive who matches my freak.Today we chat about everything from the difference between Olivier Pescheux's Diptyque and Olivia Giacobetti's, to the role scent plays in various religions, to our collective breaking point with fantasy accords (and so much more)! ENJOY.FOLLOW AUDREY: @foldyrhandsSUB

201. BRUME ORPIN ~ The New [incredible] Perfume Brand with a 50-Ingredient Palette! Feb 17, 2026 00:54:42 Launched in 2024, BRUME ORPIN is a niche fragrance brand putting sustainability at the forefront of EVERYTHING they create. Every aspect of the perfume, from the outermost packaging down the juice has been painstakingly designed to be biodegradable—to the point that the BRUME ORPIN has restricted its palette to just 50 materials. Yes, only 50.It's a perfect example of of creativity born from b

200! SMELLS LIKE LOVE ~ the live recording (finally)! Jan 27, 2026 00:31:54 HAPPY 200 TO US! Almost one whole year later, enjoy this truncated live recording of the magic that is: SMELLS LIKE LOVE ~ the only dating show where the nose does the picking!With special presentation by dsm-firmenich's Justin Welch. APPLY TO BE A DATER &/OR GET SMELLS LIKE LOVE TIX HERE: linktr.ee/emmavern& use code 'perfume' for $20 tickets!!! V-DAY 9:30P @ CAVEAT - SEE U TH

199. THE BEST OF 2025 EPISODE! (in 1Q26!) (w/ surprise co-host!) Jan 20, 2026 00:53:35 MY TOP 20 FAVE LAUNCHES/DISCOVERIES OF 2025!!! with highly requested/repeat award show co-host: my mom, Karen! (Most of these shouldn't surprise you because I have been talking about them all year.)FOR TIX TO SMELLS LIKE LOVE/TO APPLY TO BE A DATER: linktr.ee/emmavernFRAGS MENTIONED:Courreges Hyper Musc, EM Molecule 01 + Iris, Nobile 1942 Il Colore del Vento, Roja Isola Blu, Ex Nihilo Spiky Mu

198. SY TRUONG [SYLHOUETTE] ~ The Man With the Paracresol Tattoo. Jan 13, 2026 01:00:52 In 2018, Sy Truong began studying (and teaching himself) perfumery. Six years later, he's the recipient of an Art & Olfaction Award, the founder and perfumer behind the internationally-celebrated brand Sylhouette Parfums, the perfumer of record for TOOUCH perfumes, and is shaping the emerging landscape of Vietnamese niche perfumery.Today, we chat about the perfume book that changed his ent

197. BRIAC FROCRAIN [MARLOU] ~ How To Smell Human. Jan 6, 2026 00:53:59 MARLOU perfumes smell like LIFE—aromas of existence shared across human, fauna, and flora. They’re Dirty. They’re Clean. They’re tender. They’re coarse. And it’s this very proximity to reality that draws its critics and fans alike. Founder Briac Frocrain welcomes all reactions and through his perfumes, invites and challenges us to reflect—what do we [humans] smell like? Is that dirty? Is ‘dirty’ b

196. BONUS HOLIDAY EP ~ Hot Takes LIVE! (FEAT. YOU!!) Dec 30, 2025 00:57:24 36 PIPIN' HOT TAKES FROM 36 PEOPLE. RECORDED @ STÉLE in NOLITA.Featuring:• CHRISTINA LOFF • ISABEL FINSTON • LOLA GUSMAN • JUSTINA SPARLING • KATE KHARASOZHENKO • MICHAEL NORDSTRAND • ARABELLE SICARDI • EMILY JENSEN • BILLIE MCGHEE • MICHELLE DELORENZO • ALISON RINI • LAURA HOPKINS • LIZ DYER • LIZ GERSHMAN • AMY SEIDEL • NOAH VIRGILE • EMILY BRUNSTEN • J.K. ROBBINS • JOEY ROSIN • BENJAMIN ESP

195. A SOLO ~ 2026 WILL BE THE YEAR OF TENDER WEIRD. Dec 16, 2025 00:29:46 A look back on 2025 and a look ahead at 2026.Which of my 2025 predictions came true ;) ;) ;) and what's coming in the new year? My thoughts with RECEIPTS, PROOF, TIMELINE, SCREENSHOTS [notes, accords, categories, concepts.]FRAGS MENTIONED:Param Sara The Mandala, Biche, Artemis, lil luv dog, Beastie, Welltayl, Odette Parfums Pas de Chat, Redoux Silver Lining, Nostos Calico, Demeter Kitten Fur,

194. VÉRONIQUE SPOTURNO ~ The Great-Granddaughter of Modern Perfumery Dec 2, 2025 00:43:43 Spoturno is an haute perfume house bridging and blurring the lines between legacy and modernity. And it makes sense. Founder Véronique Spoturno is the great-granddaughter of François Spoturno (dit Coty), who's widely credited as ‘the father of modern perfumery.’ Véronique drops by the Perfume Room to talk family legacy, the vision behind the brand, and the debut collection created with Christo

193. CHRISTOPHER SHELDRAKE ~ Your favorite perfumer's favorite perfumer. Nov 25, 2025 01:03:49 Christopher Sheldrake is the nose behind numerous fragrances other perfumers only wish they had created: Feminité du Bois, Ambre Sultan, Chergui, etc. His style is at once deeply technical, classical, and avant-garde. Today, we chat about his prolific career, the creations he considers part of his personal canon, his unfiltered thoughts on the current state of niche, and Christopher shares the nev

192. CAMMYREVIEWS ~ MUD!!! (and other perfume white whales) Nov 4, 2025 01:03:42 Cammy (of @cammyreviews) is a PerfumeTok darling with impeccable taste and niche recommendations to scratch your every fragrant itch. But her curation doesn't stop there. She’s as devoted to perfume as she is to gummy candy — equally discerning in both. So today, naturally, we smell perfume and eat candy!!WATCH FULL VID EP THIS FRIDAY ON SUBSTACK!FRAGS MENTIONED:Astier de Villattes Ambre Liqu

191. AMÉLIE HUYNH [D'ORSAY] ~ reviving a 200-year-old perfume brand Oct 28, 2025 00:53:52 Amélie Huynh does it all: she’s a jewelry designer, art collector, historian, mother, and the visionary who revived the 200-year-old fragrance brand, D’ORSAY. Guided by a mission to honor its romantic and scandal-tinged legacy through a modern lens, Amélie’s era of D’ORSAY balances its storied past with modern perfumery. Today, we discuss why she chose to revive the brand, its evolution, her jewel

190. MANUEL MATHIEU ~ What Lingers: Haiti, Memory, and Home Oct 22, 2025 01:00:13 Manuel Mathieu is a Haitian multidisciplinary artist known worldwide for his emotionally-charged, indefinite-form paintings, drawings, ceramics, and installations. His work is held in major collections, and just last year, he was named a Companion of the Ordre des Arts et des Lettres du Québec.Three years ago, during a residency in Paris, Mathieu turned to a new medium: scent. What began as curios

189. GARY MCNATTON ~ THE CREATOR OF 90s GAP PERFUMES! Oct 14, 2025 01:11:01 Wait wait, Gap Dream was inspired by what? The initial concept for the collection began as... soaps? All this, and so many more amazing insider stories on the making of THE ICONIC 90s GAP SCENTS (Dream, Heaven, Om & Grass), with the visionary behind it all: Creative Exec and Entrepreneur, Gary McNatton! FRAGS MENTIONED:Diptyque Lazulio (SOTD), Jorum Studio Pony Boy, Diptyque Corail Oscuro, Chr

188. JOY MILNE ~ The Nose That Can Smell Parkinson's Oct 7, 2025 00:55:25 Born with a rare hereditary condition called hyperosmia, Joy Milne possesses a superhuman sense of smell—one so acute it led her to make a groundbreaking medical discovery: Parkinson's Disease has a smell. How did she do it? What might it mean for the future of diagnostic testing? And what other diseases and human conditions have scents?(SPOILER ALERT: romantic compatibility is one of them!)FO

187. OLIVIER CRESP ~ How to Create a Blockbuster Fragrance (over, and over, and over again). Sep 23, 2025 00:54:18 Olivier Cresp, DSM-Firmenich Master Perfumer, Founder of Akro by Oliver Cresp, and literal inventor of the gourmand (!) is BACK in the Perfume Room! (AN HONOR!) Today, he reflects on his oeuvre including his signature, palette, and unique approach to perfumery. We discuss how new advances in technology will impact past and future creations, AI and its role in perfumery, how his creative approach d

186. A SOLO ~ PerfumeRoomGPT, My Collection Revealed(!), & My Full Bottle Wishlist! Aug 26, 2025 00:31:39 AI content creators, my perfume collection (!), and the bottles I am eyeing right now all ahead in today's quick solo catch-up! SOTD: Commodity Milk Orchid :) FRAGS MENTIONED:Commodity Milk Orchid, Le Labo Santal 33, Diptyque Orpheon, Le Labo Gaiac 10, Byredo Mojave Ghost, Diptyque: Orphéon, Vetyverio (EDT); Fzotic Vetiverissimo, Escentric Molecules Molecule 01 + Iris, Naomi Goodsir Iris Cend

185. VIRGINIA BONOFIGLIO ~ So You Want a Degree in Fragrance! Aug 12, 2025 01:00:59 PSA: You Don’t Have to Go to France to Study Fragrance!!In fact, there’s an educational, state-of-the-art fragrance lab right in NYC—at FIT, home to the country’s only collegiate Cosmetics & Fragrance Marketing program. Today’s guest, Virginia Bonofiglio, is the Associate Chairperson (and professor) leading it all. Having held roles in just about every position in this industry over the span o

184. MICHAEL NORDSTRAND (perfumer) ~ Is perfume just a bunch of fucus pocus? Aug 5, 2025 01:14:16 Award-winning independent perfumer, multidisciplinary artist, teacher, and Perfume Papa Michael Nordstrand is in the Perfume Room this week. Today, we discuss the 3 perfumes he thinks everyone should smell, his favorite perfumer, finding peace and harmony with malodorous materials, fragrance concentration and other lies we tell ourselves, learning and then teaching the craft of perfumery, his burg

183. AGUSTINE ZEGERS (AGAR OLFACTORY) ~ Perfuming the Apocalypse, Unscented Perfumes, and Fragrant Time Portals. Jul 29, 2025 01:05:09 agustine zegers, Chilean olfactive artist and creator of agar olfactory and speculative scent lab, directs experimental scent spaces focused on expanding our sensorial tools to navigate a planet in transition.With perfumes that boast notes like hot fax machine, Mac carcass, mushroom gills, and yeasting dough, their work begs the bigger question: what is perfume and what are its functions?FOLLOW: @

182. RODRIGO FLORES-ROUX ~ What Does 2025 Smell Like? (According to a World-Renowned Perfumer.) Jul 15, 2025 01:01:34 Givaudan VP Perfumer Rodrigo Flores-Roux generously returns to the Perfume Room to offer a definitive roadmap to the past, present, and future of perfume. Bookmark this ep. You'll come back to it. Rodrigo is a fragrance genealogist of sorts, tracing your favorite perfumes’ parents, grandparents, and great-grandparents. He offers a rare perfumer's POV on the current landscape: What’s trending? Why?

181. CÉCILE ZAROKIAN ~ Do Epic (Woman) Shit. Jul 8, 2025 01:06:15 Cécile Zarokian is one of the greatest independent perfumers of all time, but she wasn’t always independent, and she hadn’t always planned on becoming a perfumer, either. Today, she’s in the Perfume Room sharing how she’s redefined the rules of the game, turned her greatest challenges into strengths, and found the CZP edge—her proverbial captive if you will—that helps her compete with (and win aga

180. CRAIG ANDRADE (The Raconteur) ~ The Law Firm Partner Who Became a Perfumer Jul 1, 2025 01:08:52 IMAGINE THIS: You're a partner at one of the world's top law firms. It's what you've worked towards your entire career. Would you walk away from it all for the chance to chase your true creative calling? Craig Andrade, founder of Aussie niche fragrance brand, The Raconteur, did. This is his story.10% LISTENER DISCOUNT! ⁠stele.nyc⁠ | code: emma10(valid (on The Raconteur full bottles

179. THE ALLOY STUDIO ~ A Perfume with a 'Trashy Perfume' Accord?! Jun 24, 2025 01:06:32 The Alloy Studio is an experimental, Black, queer-owned fragrance brand blending glamour with grit. Created by romantic and business partners Bryson Ammons (the perfumer) and Eddie Hodges (the creative director), their fragrances dare and delight with notes like pineapple popsicle, sativa, and 'trashy perfume.' This week, we get the inside scoop on the brand's silver/gold aesthetic, Br

178. JAKE LEVY & MATT BELANGER ~ How did Stéle Become a Household Name? Jun 17, 2025 01:11:41 A lot can happen in a year. Since opening its Williamsburg doors last summer, Stéle has added a second location, dropped 100(!) fragrances in a single day, and moonlights as Nolita's hottest millennial nightclub (stay tuned for pt. 2: the Pacha-to-Stéle Fri night pipeline).Despite the (well-deserved) buzz, founders Jake Levy and Matt Belanger remain steadfast in their commitment to artisanal,

177. SOLO, INTERVIEW & HOTLINE EPISODE! ~ 3-in-1 Jun 10, 2025 00:42:34 My perfume hot takes, a catch-up with Principal Perfumer Sabine de Tscharner about her newest creation for Laundry Sauce, Mojave Peach, and your hotline Qs answered, ALL IN ONE EP!Thank you to our sponsor Laundry Sauce!Use code perfumeroom15 to get 15% off any Laundry Sauce order! (valid through Aug 9, 2025)FRAGS MENTIONED:Amouage Existence*, L’Artisan Passage D’Enfer, CdG Incense Zagorsk, Kyoto;

176. CHARLOTTE ERCOLI ~ Perfuming the Silver Screen Jun 3, 2025 00:56:19 WATCH THE VIDEO EPISODE ON SUBSTACK!A film about one man's obsessive quest to track down an orris perfume—starring Tim Heidecker, Marta Pozzan, Julia Fox, Kevin Kline, Fisher Stevens, and Gina Gershon (!!)—premieres next week at Tribeca.This week, I sit down with the visionary behind it all: filmmaker Charlotte "Charlie" Ercoli.Charlie is no newcomer to the world of perfume. She come

175. ELIZABETH RENSTROM ~ (Perfume) Room Raiders, Let's Go! May 27, 2025 00:51:05 Two perfumeheads walk into a bar and... Liz Renstrom—Perfume Room regular, photographer of our generation, and the genius behind @basenote_bitch (the ultimate fragrance nostalgia account)—dropped by my apartment last week with some shiny new gems in her collection and then naturally, raided my (newly organized!) perfume wardrobe. Be a fly on the wall for our chaotic good nez-à-nez.FOLLOW: @basenot

174. THE LIPSTICK LESBIANS ~ Shop Like A Beauty Product Developer! May 20, 2025 01:16:19 In December 2022, Christina Basias-Androulakis (a PhD in digital education) filmed and posted a Tiktok of her wife Alexis Androulakis (a beauty product developer) in Sephora, evaluating the new Make Up By Mario Skin Foundation.That video went viral, and @thelipsticklesbians were off.1.7M followers later, today the duo continues to challenge and shape the way consumers, influencers, marketers, and

173. SISSI FREEMAN (GRANADO) ~ Brazil's Beauty Legacy (the ~other~ BBL) May 13, 2025 00:52:56 A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brand’s uniquely Brazilian identity, its recent global fragrance boom, what it’s like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.SOTD: The Body S

172. [GOLDFIELD & BANKS' DIMITRI WEBER] I Smell Like A Land Down Under 🎵 May 6, 2025 00:51:11 Did you know that almost all Mysore sandalwood used in perfumery today is actually grown in Australia? Or that Australia has its own native sandalwood species—one that smells completely different from its creamy Indian counterpart? Goldfield & Banks Founder Dimitri Weber did. This is why he built a luxury fragrance brand entirely dedicated to showcasing Australia's rich native botanicals.

171. [NOMAD NOÉ] A Sense (& Scents) of Home Apr 29, 2025 01:03:13 Meet the duo behind the narrative-driven candle and fragrance brand, Nomad Noé! As life and business partners, Corentin Hamon and Arash Yomtobian open up about how their cross-continental paths (and a Tinder Super Like ;)) brought them together, how they craft smells inspired by people and places across time, finding their niche within 'niche', and how they preserve scent memories and trad

REVISITING EP 47 [ALBERTO MORILLAS]: A 'Perfect' Perfume is Boring Apr 22, 2025 00:50:11 *RE-AIR (recorded almost 3 years ago to the date!)*World-renowned, award-winning Master Perfumer Alberto Morillas is in the Perfume Room! Alberto is the visionary (and nose) behind blockbuster fragrances you know and love like Estee Lauder Pleasures, Gucci Bloom, CK One, Versace Bright Crystal, Kenzo Flower, Lancome Miracle, Thierry Mugler Cologne, Marc Jacobs Daisy and Armani Acqua Di Gio… and th

170. BEST OF 2024 (in 2Q25)!!! (w/ special guest! ;)) Apr 1, 2025 00:55:00 A *FASHIONABLY* late best-of 2024 ep. A SMELL-ALONG OF 25 PERFUMES I LOVED MOST IN 2024 INCLUDING:my fav affordable discoveriesmy fav (not new) discoveriesmy fav 2024 launchesPlus, enjoy...my motha!!Part 2 of our quest will air on Substack, this Friday :)SHOP THESE PERFUMES ⁠ (shopmy.us/collections/1086522) and check out my even more of favorites from 2024!FRAGS MENTIONED:Mango Le Silence, Granado

169. Do Not Perceive Anna Dorn's Perfume plz. Mar 25, 2025 00:54:12 Perfume & Pain author Anna Dorn is in the Perfume Room this week (and 2nd*** author - oops)! How did Anna weave perfume into both plot and character development of the story? What perfumes is she wearing IRL? Why does each character smell like they do? All this and more ahead in today's ep :)FOLLOW ANNA: @___adornENJOY more from Anna this Fri on SubstackSOTD: Penhaligon's Fortuitous Fi

168. VICKEN ARSLANIAN (COMMODITY) ~ Niche is a Mindset, oh and, ORRIS IS BACK! Mar 18, 2025 00:29:34 HAPPY FRAGRANCE WEEK! Enjoy a catch-up with past guest, Vicken Arslanian. As CEO of three flourishing fragrance companies—Europerfumes (the leading US niche perfume distributor), Twisted Lily, and Commodity—Vicken is, bar none, one of the most interesting, successful, and busiest(!) leaders in the industry. Today, he's back with brand-new pipin' hot takes, personal family stories, and of course, t

167. ROBIN MASON (dsm-firmenich President of Fine Fragrance) ~ So You Want a Corporate Fragrance Career! Mar 11, 2025 00:51:48 Robin Mason, dsm-firmenich's President of Fine Fragrance NAM, is in the Perfume Room this week! A lifelong beauty executive whose corporate background spans across retail, marketing, and sales on both the brand and supplier of the biz, Robin is not only an esteemed leader of the industry, she's a wealth of knowledge. Today, we are lucky to reap the benefits. Robin explains what it means to be the

166. PERFUMERISM ~ From PerfumeTok to Perfumery School! Mar 5, 2025 00:43:28 Perfume content creator Emma (Perfumerism) has traded in her Toronto address for a Paris one to attend perfumery school! Today we chat about her new Parisian life, learning the lingo of perfume, how to actually memorize smells, and navigating the duality of being BOTH a highly successful content creator AND student of the industry simultaneously.FOLLOW EMMA: @perfumerismNOW-APR 8, buy Commodity Or

165. [PERFUMER JOEY ROSIN] Do You Have Bad Mouilletiquette?? Feb 11, 2025 01:00:17 Are you practicing correct mouilettiquette?? Find out today with Hoax Parfum Co-Founder and Perfumer Joey Rosin! Hoax is a bespoke fragrance design and consultancy boutique, and Joey is its resident nose. In his short time as an independent perfumer, Joey has made waves in the industry landing notable projects like Sable Yong's Die Hot with A Vengeance, Tsu Lange Yor’s Sala, and many fun fragr

164. [Odette Parfum Co.] Ballet and Patisserie Fantasy Perfumes Feb 4, 2025 00:59:21 Kitten fur, Chantilly cream, and Île Flottante are just some of the magical fantasy accords you'll experience in Odette Parfum Co. fragrances. This week, Founder/Perfumer Odette Fontaine jetés into the Perfume Room to tell us all about it. A baker by day, Odette knows gourmands--which makes nailing them in her compositions even more important. She shares how she's learned this olfactive a

163. [SOLO!] 2025: Year of the Grandma Perfume, Post-Modern Gourmand, and…????? Jan 28, 2025 00:38:11 What did I get right in my 2024 predictions & what's coming in 2025??? What is the lifecycle of a trend? Plus: my ins-and-outs for the new year. GE T TIX ~ SMELLS LIKE LOVE DATER APPLICATION (!!!) FRAGS MENTIONED: SOTD: Chris Collins Danse Sauvage*, Arquiste Little Paws, Jorum Studio Pentimento, MFK Absolue Pour Le Soir, Thameen Bravi*, Maison D’Etto Verdades*, Regime des Fleurs Nitesurf N

162. [MABELLE O'RAMA] Smells of Sumac, Stardust, and Secret Gardens! Jan 21, 2025 00:58:28 Perfumer Mabelle O'Rama is in the Perfume Room this week! Mabelle is a Lebanese-British perfumer based in London, and founder of the eponymous perfume line, Mabelle O’Rama. In a just a few years Mabelle has already made a name for herself, with accolades from both the UK Fragrance Foundation Awards and IAO Awards. Today, we chat about how she learned perfumery, the process of starting a brand,

161. Dave 1 and I Exchange Perfumes (a belated holiday treasure)! Jan 14, 2025 01:04:37 Perfume Room darling (oh, and Grammy-nominated artist) Dave 1, of electro-funk duo Chromeo, graces us with his presence yet again! In 2025's most tender game of show-and-tell to date, Dave brings me five scents he thinks I’ll enjoy, and I do the same for him. Then, WE SMELL THEM. This one's fun. Smells Like Love tix: https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025 ap

160. RENAUD SALMON ~ If Not Amouage, Then Who? Dec 17, 2024 01:18:42 Amouage Chief Creative Officer Renaud Salmon joins me in the Perfume Room this week. When he took the post in 2019, his mission was clear: make Amouage the best, most iconic fragrance brand in the world. (You know, easy.) We discuss how he’s endeavored to do just that; the rich fragrance culture in Oman; what daily life there looks like for him and his family; and the memories, people, and inspira

159. *The* 2024 Perfume Room Holiday Gift Guide Dec 10, 2024 00:35:01 Month 12 of 12 is finally upon us which means it's time to flex ye olde gift-giving muscle. Let Perfume Room help you do it with ease and aplomb! Enjoy my official 2024 gifting recs for candles, discovery sets, fragrance-adjacent gifts, non-fragrance gifts, and of course, the highly-anticipated LuckyScent x Perfume Room holiday 10-piece pack (a pack full of my fav LuckyScent discoveries (that you

158. [FISCHERSUND] A (Nordic) Journey for the Senses Nov 26, 2024 01:14:45 PERFUME ROOM CANON ALERT. This week, join me on a one-of-a-kind auditory journey with Icelandic Art Collective, Fischersund. This episode was recorded in Seattle at the opening of Fischersund’s brand new multi-sensory exhibit: Faux Flora (which is happening now through Jan. 26 at the National Nordic Museum). You’ll hear all about this special family, the magical olfactive experiences they create,

[HILDE SOLIANI] Gourmands Aren't All a Piece of Cake! [RE-RUN] Nov 19, 2024 00:48:55 *TBT* Bringing back this Perfume Room gem: Perfume Royality Hilde Soliani, La Regina dei Gourmand//the Queen of Gourmands, is in the Perfume Room today! At first glance, you might say dessert scents are her bread and butter, but Hilde would be quick to tell you that *bread and butter scents* are also her bread and butter. And for that matter, so are her fish, oyster, and cheese fragrances. Her tit

157. [ANTOINE LIE - PT. 2] The Free-Spirited Perfumer Nov 5, 2024 00:58:58 This week, enjoy the second half of my conversation with Free-Spirit Perfumer Antoine Lie. What is the Antoine Lie Olfactive experience? What excites Antoine? What frustrates him? How does he feel about the corporate industry he left behind? And yes, yes, of course, we discuss Secretions Magnifiques. FRAGS MENTIONED: ELdO: Clean Suede, Rien; Paco Rabanne 1 Million, Armani: Code, Mania; ERIS, Les

156. [PERFUMER ANTOINE LIE - PT. 1] Market Testing Killed The Perfume Star Oct 29, 2024 00:47:53 Legendary perfumer Antoine Lie is in the Perfume Room this week! Having created blockbusters that range in style from Armani Code to Secretions Magnifiques, Antoine has done it all. Though he spent the first few decades of his career working in the corporate fragrance world, today, Antoine is independent (though he prefers the term 'free-spirited') and runs his own company, Antoine Lie Olfactive E

155. Rachel Syme Wants to Earn Your Perfume Compliments Oct 22, 2024 01:01:46 New Yorker Staff Writer (and lifelong fraghead!) Rachel Syme is in the Perfume Room this week! Creator of the now-defunct, infamous Perfume Genie Twitter threads, and newsletter-turned-Substack, The Dry Down, Rachel's on the *perfume beat* on and off the clock. Today we chat all about her recent work trip to Paris, where she spent several days with Master Perfumer Francis Kurkdjian and then wrote

154. [FLAVORIST(!) JOAN HARVEY] A Journey to Flavortown! Oct 15, 2024 01:01:16 Finally, a flavorist has entered the Perfume Room! Joan Harvey, Bell Flavors & Fragrances General Manager and R+D Senior Vice President, is this week's guest! Why do certain flavor profiles become gold standards and who are these alleged flavor canons (think: the Chanel No. 5s or Santal 33s of the flavor world)? How is flavor made? How do flavorists train? Did flavorists have anything to do w

153. [PERFUME ROOM HOTLINE] Ring Ring, hello? It's YOU! Oct 8, 2024 00:15:18 This week, I am helping three special callers on three special perfume quests. ~It's the Perfume Room hotline.~ Want to hear more listener consults? Stick around for part 2, only on Substack, coming out this Friday! SUBSCRIBE: perfumeroom.substack.com FRAGS MENTIONED: Maison d’ETTO Noisette, Binaurale Supersolid, Gabar No, IV Rise (Nolita), Celine Rimbaud, Ex Nihilo Santal Calling, Parle Moi de

152. [JOUISSANCE] Perfume to Smell like a 'Naughty Grandma' Oct 1, 2024 00:55:52 Jouissance Parfums is a new niche brand whose fragrances are inspired by erotic texts and the women who penned them. Al fresco sex, sacred submission, and naughty grandmas are just some of the themes explored within the first 3 releases. (And more are on the way!) Founder Cherry Cheng joins me in the Perfume Room this week to discuss her love of erotica, translating these stories into smells, lear

151. [PERFUMER MATTEO SANCHEZ] Horchata Accords, Perfume Apprenticeships, & Serendipitous Dentist Appointments Sep 24, 2024 00:59:34 Indie Perfumer & Founder Matteo Sanchez (creator of Matteo Parfums) is in the Perfume Room this week! Matteo shares the story of how an article he read in a dentist's waiting room changed the entire trajectory of his career (spoiler alert: to perfumery!). We talk about the smells of his multi-cultural childhood, learning perfumery via apprenticeship and independent studies, embracing imper

150. [JACKIE AINA] FORVR Elevating the Mood Sep 10, 2024 01:01:33 Jackie Jackie Jackie Jackie, Jackie Jackie Jackie!! OG Beauty & Lifestyle Influencer and FORVR MOOD Co-Founder Jackie Aina is in the Perfume Room this week!!! With over 10M followers on social media, and a fragrance brand that Sephora can’t keep in stock, Jackie Aina is forvr thriving. Today we chat all things FORVR MOOD (her fragrance and lifestyle brand); Jackie shares stories about person

149. [US OLYMPIAN ASHER HONG] Asher's Other Vault: the fragrance one ;) Sep 3, 2024 00:47:20 US Men's Gymanstics MEDALLED OLYMPIAN Asher Hong is in the Perfume Room this week!! Surely by now you've seen the viral clip of Asher getting interviewed at the Olympics where he smells the interviewers neck and correctly identifies the fragrance he's wearing [Givenchy Gentleman]. Asher, in addition to being a medalled olympian, is a full-time student at Stanford, NCAA athlete, and you

148. [PERFUMER AZZI GLASSER] Hollywood's Perfume Secret! Aug 27, 2024 01:04:05 What do the Royal Family, Jude Law, Cindy Crawford, and Machine Gun Kelly all share in common? Their perfumer, Azzi Glasser. Azzi, Founder of The Perfumer's Story, is not just a perfumer to the stars; she also perfumes the characters they play on screen. For Jude Law, she created his vetiver-forward signature scent; for his role as King Henry VIII, she created one that smelled like pus. And b

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