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The Glossy Beauty Podcast

The Glossy Beauty Podcast

Glossy 389 Episodes Sep 17, 2026

The Glossy Beauty Podcast is a show from Glossy that explores the latest trends shaping the beauty and wellness industries. Each episode features candid conversations with a variety of guests, covering topics like CBD, self-care, and new retail strategies. The podcast aims to help listeners understand current developments and prepare for future trends in the beauty space.

Episodes

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it
Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it Sep 17, 2026 2411 What does it take to win Allure’s Best of Beauty awards? In today’s episode of the Glossy Beauty Podcast, Allure editor-in-chief Jessica Cruel sits down with host Lexy Lebsack to unpack the ins and outs of its prestigious beauty awards program, including how beauty and wellness brands can better appeal to her team of editors.  Launched in 1996, five years after the first issue of Allure hit
Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 
Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again.  Sep 10, 2026 1557 Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty Podcast, van Praag sits down with host Lexy Lebsack to discuss Milani’s growth engine, including the tactics and retail partnerships she’s betting on to reach $500 million in annual sales in the
How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness
How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness Sep 3, 2026 1693 CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products.  We’ve seen this play out across dandruff shampoo, toothpaste and mouth wash, supplements, sunscreen, and, most recently, the allergy aisle.  “We did a ton of consumer work up front, probably too much, pulling researc
Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next
Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next Aug 27, 2026 2169 There’s an interesting tension happening in the beauty industry today around makeup.  Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup would return. Top publications predicted a shift away from the persistent "clean girl aesthetic" that entered the zeitgeist around 2021 toward bolder, brighter makeup. Meanwhile, executives from
Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD
Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD Aug 20, 2026 1972 Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] our skin care needs actually change over time with our hormone evolution,” Dr. Kathleen Jordan, MD, chief medical officer of Midi Health, told Glossy. “I usually talk about [this care expansion] as ‘ho
The ‘ins and outs’ of branded events with Bilal Kaiser
The ‘ins and outs’ of branded events with Bilal Kaiser Aug 13, 2026 1911 Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact.  Bilal Kaiser, the founder and principal of Agency Guacamole, is one of those insiders. Kaiser and his team have produced events for leading retailers and brands like Olive Young, NYX, Therabody, Matrix, Redken, Ole Henriksen, Evereden and many more.&nb
How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald
How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald Aug 6, 2026 2218 Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partnerships are big business for everyone involved: the celebrity, who may be fulfilling, or courting, a spokesperson deal; beauty and lifestyle brands, which are often promoting a new product or simply s
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch Jul 30, 2026 1900 Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance.  This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasion, often selecting from a robust collection of both designer and dupe scents. Teen boys also care about their fra
Tower 28 spent $200k on an interactive billboard. Was it worth it?
Tower 28 spent $200k on an interactive billboard. Was it worth it? Jul 23, 2026 1598 As competition in the beauty industry heats up, leaders are looking for new ways to stand out.  “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it is right now,” Amy Liu, CEO and founder of Tower28, told Glossy. “Maybe in five more years, I'll say that again. Who knows, right? But it feels like we are at a real peak right now, and a bubble o
Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?
Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty? Jul 16, 2026 2198 The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept.  Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her third beauty brand on September 1 in an effort to reach consumers ages 14 to 30.   The brand is called Beecee and, in a lot of ways, is an iteration of now-defunct Beautycounter. The
What makes a successful pop-up? (RERUN)
What makes a successful pop-up? (RERUN) Jul 9, 2026 2845 To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects president Neda Whitney; and Michelle Lee, chief brand officer at Front Row Group, fractional CMO of Landing International and former editor-in-chief of Allure magazine. 
How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion
How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion Jul 2, 2026 1549 It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many ways, the company created the modern sunscreen playbook by marketing it as skin care, not sun care.  “[Supergoop started] with the mission of really transforming the SPF category, so that people wouldn

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