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The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
<p>Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.</p><p><br></p><p>The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.</p><p><br></p><p>Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.</p><p><br></p><p>Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.</p><p>If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.</p><p><br></p><p>New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.</p><p><br></p><p>Learn more at: <a href="https://propelyourcompany.com/">https://propelyourcompany.com/</a></p>
Episodes
How Thin Website Content Hurts Your Rankings and AI Visibility
Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search.This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews eval
How to Optimize Your Social Media Profiles for Local SEO and AI Search
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are ofte
The Website Mistakes Costing Clinics Patients
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & show notes: https://propelyourcompany.com
7 Mid-Year Marketing Moves Every Clinic Should Make
Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO per
Why AI Won't Fix Your Clinic's SEO
AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO
5 Google Review Mistakes Clinics Make And How To Fix Them
Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/In this episode, you'll learn
Apple Business For Clinic Owners With What To Do First
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you
Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too)
Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Ca
How to Manage Google’s Suggested Changes Before They Hurt Your Visibility
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Send in your questions.
Google and Bing Just Told Us How AI Search Works for Clinics
Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, a
How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO
Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.So how can your clinic show up in those searches and
Missing Google Reviews? Here's What Clinic Owners Need to Know
Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a
5 quick AI hacks to improve your Google Business Profile & "near me" searches
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode repl
Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com
The Outdated Website Tactics Clinics Need to Stop Using
Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-
Blogs Are Not Dead, But Clinics Need a New Strategy
AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust,
Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors)
Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you’ll learn the difference between practitioner and practice listing
Thin Content Is Killing Your SEO, Here’s How to Fix It
Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer - https://propelyourcompany.com/t
Apple Maps for Clinics: What Changed and Why It Matters for Local SEO
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you
Preventative Care Marketing That Works
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, bus
ChatGPT Can’t Do SEO for You, And It Might Be Hurting Your Rankings
Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You’ll walk away knowing how to use AI the right way, without damaging your website’s visibility.Episode Webpage: https://prop
Turn Clicks Into Patients: The 2026 Local Conversion Playbook for Clinics
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://prop
How to Use Patient Stories to Boost Your SEO and Build Trust
Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.You’ll learn how to structure case studies so they f
Smart Clinic SEO: How to Attract Patients from Cities Around You
Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those
Google Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics
Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone.A lot of clinic owners assume rankings are random or that the business with the most reviews automatically
If SEO isn't working for you, let's find out why
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile
Service vs Condition Pages: How Patients Search and What Google and AI Actually Want
Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You’ll learn the difference between service pages and condition pages, how they work together, and why having both is essential i
SEO Made Simple: How to Attract More Patients on Google and AI Searches
If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites.In this episode, y
Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts
If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results.You will learn how to choose the right SEO priorities, improve your most
Want Better Patients From Google? Start With These Website Pages
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.You’ll learn:Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powe
How Different Generations Use AI vs Google to Find Clinics
AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role i
Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for cli
Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile?
Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You’ll also learn what to do if a doctor leaves your practice but their Google Business Profile still
Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker
If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is,
Why Your Clinic Is Invisible in AI Search and How to Start Improving This Week
If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located. 💥Fix Your AI Visibility Blind Spots Webinar: 7 No
Why Mobile Healthcare Providers Need a Different SEO Strategy
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.Episode webpage and show notes: https://propelyourcomp
Multi-Location SEO for Clinics: How to Rank Each Location Without Competing | Scaling Strategies for Growing Healthcare Clinics
Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a sim
Acupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full
Voice Search + AI SEO: How Clinics Win the Spoken Patient Query Game | Healthcare SEO
Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn
Therapy Practice SEO: Ranking While Protecting Privacy and Boundaries
Therapy practices need SEO, but the usual marketing advice can cross privacy and ethics lines fast. This episode breaks down a privacy-first SEO plan that helps you rank locally and in AI-driven search without relying on reviews, testimonials, or client stories. You’ll learn what pages to create, how to structure content for clarity, and how to set boundaries that protect clients, your license, an
Stop Doing This on Your Clinic Website: What to Delete or Rewrite on Clinic Websites Now
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & show notes: https://propelyourcompany.com
SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the a
Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game
Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility,
SEO for Chiropractors: What Actually Works
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you!Webinar:
Preventive Care Marketing for Clinics: How to Attract Patients Who Want a Plan, Not Just a Quick Fix
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, bus
5 quick AI hacks to improve your Google Business Profile & “near me” searches
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, reso
How one chiropractor jumped 30+ Google positions, and how you can too
In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.”You will hear two real outcomes from clinics that focused on the right fixes in the right order, including a 30+ position jump in Google for the keyword phrase “chiropractor in their city,” plus what we are seeing with pati
Chiropractic Marketing: 10 Quick Website Tips to Boost Your Chiropractic Clinic
Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hid
YouTube SEO for Clinics Made Simple: Easy First Steps
You don’t need to be a full-time YouTuber to get results from YouTube. In this episode, you’ll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We’ll cover what topics to record first, how to choose one main keyword per video, and how to write titles, descriptions, tags, and thumbnails that support YouTube search. You’ll also get a quick
Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics
Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply
Clinic SEO Beyond Google: Platforms That Still Matter in 2026 | Healthcare SEO
In this episode, you’ll learn how to diversify beyond Google without trying to be everywhere. You’ll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to prioritize what’s worth your time.We cover:The Tier 1 foundation, website, Apple Maps, Bing, and reviewsTier 2 high-leverage platforms, one social channel, and th
Should You DIY Your SEO Plan?
SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.👉Episode webpage &
Navigating Google’s Suggested Changes to Your Business Profile [Replay] | Ep. 145
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Other resources: Google
Hidden Price of Ignoring SEO: What Clinics Lose Without It [Propel Playback]
If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.You’ll discover:Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple
SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO [Replay] Ep. 144
When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That’s where SEO — search engine optimizatio
Local Healthcare SEO: Why Your Yellow Pages Listing Still Matters for Clinics [Propel Playback]
Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility.In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps stre
Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings | Ep. 143
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for cli
Blogging 101: Why you need a blog and what to blog about [Propel Playback]
In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword research, and position your clinic as a trusted aut
Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker | Ep. 142
If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is,
How Local SEO is Different from Traditional SEO: Key Differences You Need to Know [Propel Playback]
This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.• What SEO means for clinics and healthcare providers • How traditional SEO and local SEO work together for
Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics | Ep 141
Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply
How to Leverage FAQs to Improve Your Website’s SEO & User Experience [Propel Playback]
FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.Episode webpage: How to Leverage FAQ
How To Market Your Clinic Without Feeling Salesy with Michelle Grasek | Ep. 140
Struggling to market your clinic without feeling pushy or salesy? This episode is for you.We dive deep into practical, authentic marketing strategies that actually work for anyone who wants a full schedule without compromising their values.You’ll learn:Why most clinicians are incapable of creating truly “salesy” marketing (and how to stop worrying about it)The simplest way to use AI so your conten
Turn Online Searches Into Booked Appointments [What’s Working Now] Ep.139
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://prop
Website Pages That Make Google Send You the Right Patients [Propel Playback]
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.You’ll learn:Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powe
5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, reso
The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback]
The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Here's what we're going over: Comparing personal br
How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO | Ep. 137
Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those
Are You Getting Patients from AI? Your Competition Is [Propel Playback]
AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.In this episode, you’ll discover:How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providersThe top signals AI looks for when deciding who makes the listSimple actions you
SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136
When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That’s where SEO — search engine optimizatio
How to use video on your website to improve SEO and bring in more patients [Propel Playback]
If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients.In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn:How video content helps your website rank higher in Google search results10 smart ways to use videos on your website to attr
Google Business Profile Advanced Strategy: Supercharge Your Google Maps Presence with User-Generated Content | Ep. 135
Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps.In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visibility and credibility through user-generated conte
Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback]
Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that i
Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile
How to Build Trust Fast on Your Homepage [Propel Playback]
Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.Discover the secret formula behi
Should You Really DIY Your Clinic’s SEO? | Ep.133
SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.You’ll learn:Why SEO is
How to Rank for “Near Me” Searches in Your Area [Propel Playback]
Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you
Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Other resources: Google
End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]
What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a
Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131
Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/🎉Additional Resources: Ready to DIY? Grab The Ready. Set. Rank! Complete SEO Toolkit f
