Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.
Episodes
AI Is Not a Strategy: How to Lead Real Transformation with Julie Averill
AI will not fix a business that does not understand itself.In this episode, John sits down with Julie Averill, founder of Gold Thread and former CIO of lululemon, to talk about real transformation, AI adoption, technology leadership, and what companies need to understand before they rush into the next big platform shift. Julie also shares lessons from her time leading technology through major grow
How AI Agents Are Rewriting Sales with Kris Billmaier
AI agents are not just changing sales tools. They are changing the job of the seller.In this episode, John sits down with Kris Billmaier, Executive Vice President and General Manager of Agentforce Sales and Growth Products at Salesforce, to talk about Agentforce, headless software, AI-native sales workflows, and what happens when sellers start managing teams of agents.If you are in sales, sales le
Be the Mentor Who Mattered: How Mentorship Drives Real Revenue with Colleen Stanley
IQ is a commodity now. AI can out-think, out-research, and out-process almost anyone in the room. So what is left?In this episode, John shares a conversation with Colleen Stanley, bestselling author and founder of Sales Leadership Development, to talk about the two things that AI cannot replicate — emotional intelligence and meaningful mentorship. Colleen has spent decades proving that EQ is not a
What AI Knows About Your Buyer with Scott Gillum
AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corpor
Why Your Sales Rep Needs to Be an Architect, Not Just a Closer with Adam Carr
The sales playbook is being rewritten and product-led growth is at the center of it.In this episode, John sits down with Adam Carr, CRO at Apollo.io, to dig into how PLG has evolved, what AI is doing to the sales rep's role, and why the best sellers today need to think less like closers and more like go-to-market architects. From hiring smarter to building SDR programs that actually stick, this on
Career Resilience in the Age of AI with Ilana Golan
The career ladder is burning. And if you are still waiting for the right moment to adapt, you are already behind.In this episode, John sits down with Ilana Golan, founder of Leap Academy, to unpack what it actually takes to own your growth in a world where 92 million jobs are projected to be displaced in the next two years. From growing up a shy kid in Israel and becoming one of the first women to
What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Most BDR teams are struggling right now. Connect rates are dropping, email is getting ignored, and reps are rushing to get out of the role as fast as possible. Lauren Reeves is doing the opposite, and her team is booking more meetings every single quarter.In this episode, John sits down with Lauren Reeves, BDR manager at Swap Commerce and one of the most vocal advocates for the SDR and BDR profess
The First Guy to Lose to Salesforce (And What He Did Next) with Kris Lawson
Before your buyer takes your call, their AI has already researched you, evaluated your solution, and started forming an opinion. The question isn't whether AI is changing sales. It's whether you're going to catch up to what's already happening on the other side of the table.In this episode, John sits down with Kris Lawson, the sales leader, founder of Ruby, and Snowflake alumnus, to unpack the mos
Why Founders Who Avoid Sales Always Fail with Lou Shipley
Every founder who has ever handed sales off too early has paid for it. Every single one.In this episode, John sits down with Lou Shipley, a Harvard Business School lecturer, board member, investor, and author of Unlikely Entrepreneurs, to dig into why sales is still the most misunderstood function in business, and why founders who treat it as a second-class citizen almost always fail. Lou draws fr
Selling What They Think Is Free with Eric Appel
If your prospect thinks they can already get what you're selling for free, you don't have a product problem — you have a positioning problem.In this episode, John sits down with Eric Appel, CRO of Island, the company that turned a free commodity — the browser — into one of the fastest-growing enterprise security platforms in the world. Eric pulls back the curtain on how Island landed eight of the
Microsoft VP Exposes the Truth About Scaling Teams with Jason Wild
Sales is about solving problems. It’s about helping people achieve their goals—and that’s exactly what innovation is at its core.In this episode, John sits down with Jason Wild, author of Genius at Scale: How Great Leaders Drive Innovation, to talk about his journey from Chicago to becoming a high-level entrepreneur. Drawing from his experience working with companies like IBM and Salesforce, he br
Ambition, Ego & The Real Cost of Success with Roderick Jefferson
Start by asking yourself: What am I good at? What do I love doing? And ultimately, what will I get paid for?In this episode, John is joined by Roderick Jefferson to have a real conversation about ambition, ego, and the true cost of success across our lives, relationships, and leadership. Together, they unpack the importance of slowing down, why constant hustle can come at a price, and the powerful
HubSpot’s First CRO on Scaling Smarter, Not Faster with Mark Roberge
Most startups obsess over growth. Very few actually understand when scaling makes sense—and when it doesn’t.In this episode, John talks with Mark Roberge about the real science behind building and scaling a company. They unpack the myths around product-market fit, the ethical decision point every salesperson faces, and why revenue alone can be a dangerously misleading signal for founders.If you're
Why Trust Is the Ultimate Sales Advantage in the AI Era with Tim Castle
AI is changing sales. But trust still wins deals.In this episode of Make It Happen Mondays, John Barrows sits down with negotiation expert Tim Castle to break down what it actually takes to negotiate and close deals in today’s AI-driven sales environment.They dive into the real difference between influence and manipulation, why belief in what you sell matters more than ever, and how preparation, e
The Biggest Sales Shift Since the Internet with Peter Grant
Artificial Intelligence is transforming sales faster than any technology shift we’ve seen before. In this episode of Make It Happen Mondays, John Barrows sits down with Peter Grant, CRO of You.com and a four-time unicorn operator who helped scale companies like Salesforce and Siebel.Peter shares his journey from the British military to enterprise software leadership, and how that experience shaped
The ABCs of True Leadership with Stefan Feuerstein
Stefan Feuerstein isn’t just an expert in delegation—he’s a humanitarian leader with a track record of real-world impact. In this powerful episode, Stefan joins John to unpack the simple but transformational delegation model from his book ABC Delegation.But this conversation goes far deeper than business. Stefan’s approach—Autonomy, Briefing, and Consent—was born not in a boardroom, but in the fie
When “Business as Usual” Isn’t Normal Anymore with Devin Reed
This episode is different.Devin Reed returns to the podcast—but this time, it’s not about content strategy, marketing tactics, or growth frameworks. It’s about something far more personal and far more relevant.After posting a powerful message about how “business as usual” feels disconnected from reality right now, Devin made a conscious decision to stop staying quiet. That post sparked this conver
Coaching the Coaches in Sales with Saif Khan
In this episode of Make It Happen Mondays, John sits down with Saif Khan, Regional VP of EMEA and APAC at Semrush, one of the top SaaS platforms helping digital marketers drive visibility, traffic, and growth. But this episode isn’t just about tools or tactics—it’s about the real human side of sales leadership.From growing up in a council estate in West London to building elite sales teams across
HR Truth Bombs for Managers with Ashley Herd
In this episode, John sits down with Ashley Herd, a former General Counsel and HR executive turned founder of Manager Method — a movement and book that gives managers the real-world tools no one else teaches. She’s also a LinkedIn Learning instructor, podcast host, and a powerful advocate for human-first leadership.Ashley brings a sharp legal and HR background from brands like KFC and McKinsey, an
Unstress Your Leadership Style with Guest Amy Leneker
Amy Leneker is a recovering workaholic turned joy strategist—and her message couldn’t be more timely. In this episode, Amy joins John to share insights from her upcoming book Cheers to Monday, a science-backed guide to breaking the cycle of burnout and embracing joy as a leadership strategy.A former C-suite executive and advisor to Fortune 100 companies, Amy opens up about hitting rock bottom—not
The NeuroStrategy™ Behind Buyer Behavior with Jake Stahl
In this episode of Make It Happen Mondays, John Barrows sits down with Jake Stahl, a former top-tier sales trainer turned psychological strategist and the creator of NeuroStrategy™—a groundbreaking approach that merges psychology, instructional design, and neuroscience to transform how companies train, sell, and scale.As the founder and CEO of Orchestraight, Jake has reimagined the sales enablemen
Transparency Wins More Deals with Todd Caponi
Todd Caponi, bestselling author of The Transparency Sale and now The Transparent Negotiation, joins to talk about what sellers and leaders are still getting wrong about closing deals. He breaks down the four key levers every negotiation hinges on, and why transparency, when used right, is your strongest closing strategy.From reframing discounts as a payment for revenue predictability to exposing h
The Sales Side of Hiring with Michael King
In this episode of Make It Happen Mondays, John welcomes Michael King, founder of King Recruiting and one of the sharpest minds when it comes to hiring, recruiting, and building exceptional teams. Michael has worked with high-growth companies for years and knows exactly where the hiring process breaks down — and more importantly, how to fix it.John and Michael talk about why traditional recruiting
Confidence, Careers, and Community with Kim Nicholas
This episode takes a meaningful turn from the usual sales conversations. John sits down with Kim Nicholas, Executive Director of Genesys Works Chicago, to talk about creating real opportunity for underserved youth and how businesses benefit in the process.From her own upbringing in Chicago’s public school system to launching one of the first charter schools in the area, Kim has been on a lifelong
The business coach who helped me define my WHY with Jonathan Domsky
This conversation is one that hits close to home. Jonathan Domsky isn’t just a business and life coach for entrepreneurs — he was my coach during one of the most difficult periods of my life. After losing my dad and watching my business wobble, I felt like I was stuck in neutral. Outwardly things looked fine, but internally, I was spinning. Jonathan helped me reconnect with my
When the Grind Almost KILLS You with Roderick Jefferson
This week’s episode of Make It Happen Mondays hits deeper than most—with someone who’s more than just a guest: Roderick Jefferson is family. A globally respected sales enablement leader, keynote speaker, and author of The Stroke of Success, Roderick shares the story of how a relentless hustle nearly cost him everything—after suffering a stroke that left him with just a 2% chance of survival.We unp
Owning the Pipeline Like a CEO with Leslie Venetz
In this high-energy episode, John sits down with one of today’s most influential voices in sales, Leslie Venetz—author of the USA Today bestselling book Profit-Generating Pipeline, featured in the Wall Street Journal, and the creator behind 100+ million views of sales content online.Leslie brings a no-BS, battle-tested framework for building a healthy, sustainable pipeline—and the conversation hit
Meet Buyers Where They Are - With Rex Galbraith
Rex Galbraith has worn almost every sales hat over his 20+ year SaaS career, and for the last decade, he’s helped build Consensus into the category leader for interactive demo automation. In this episode, John and Rex dive deep into why traditional product demos are failing today’s buyers—and what to do instead.You’ll hear how Rex and his team use unideal customer profiles (UCPs) to actively disqu
$2.3B in Sales Truths with Dave Govan
Dave Govan is the Founder and CEO of G2 Strategic Advisory Services, with a career that spans $100M+ as a rep and $2.3B+ as a CRO. From early-stage startups to global tech titans, Dave has operated across nearly every stage of company growth — and he’s seen it all.In this episode, we dive into what’s broken in today’s go-to-market (GTM) strategy and how AI is exposing the cracks — especially
Coaching That Changed My Career with Ryan Garland
In this special episode of Make It Happen Mondays, John sits down with Ryan Garland, an Account Executive at Coefficient, to dive into what happens when a rep actually cares about getting better. This isn’t a generic sales success story—this is the real, raw impact of putting in the work, embracing coaching, and taking ownership of your sales career.Ryan shares what drew him to John’s 1:1 coaching
Myths vs. Science of Selling with Dr. Lorenzo Bizzi
Dr. Lorenzo Bizzi is a professor of strategic management at Cal State Fullerton, globally published researcher, and author of Myths vs. Science of Selling — a book that challenges some of the most popular (but unproven) sales advice circulating in the industry today.In this episode, we dig into the difference between what sounds good in sales and what actually works.
Why Buyer Enablement Beats Sales Enablement with Rory Sadler
This week on Make It Happen Mondays, John sits down with Rory Sadler, Co-founder and CEO of trumpet, the leading digital sales room platform helping companies like Gong, HubSpot, and Personio increase sales velocity by transforming the buying experience.Before founding trumpet, Rory spent years on the front lines of SaaS sales—first as an individual contribu
The 17% Rule: Why Most Reps Miss Quota with Guy Rubin
In this episode of Make It Happen Mondays, John Barrows sits down with Guy Rubin, CEO of Ebsta, the revenue intelligence platform that guarantees increased quota attainment—and was recently acquired.Guy shares the origin story of building Ebsta as a bootstrapped venture, the lessons learned through scaling without VC pressure, and how staying aligned with his values m
The Ten Commandments of Selling with Dr. Yaniv Zaid
In this episode, John sits down with Dr. Yaniv Zaid—a global authority on persuasion, communication, and ethical influence. With a career spanning 22+ years, 2,500+ keynotes, and 11 bestselling books (including his latest, The New Bible of Sales: The Ten Commandments), Dr. Zaid brings razor-sharp insight into what makes people say “yes.”Together, they dive into the psychology of trust, how identit
Hacking Human Psychology with MichaelAaron Flicker
In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious about sales, branding, or influence.Th
Build Brands People Feel with David Brier
In this episode of Make It Happen Mondays, John Barrows sits down with branding icon David Brier—a man known as The Brandfather, whose work has generated over $9 billion in brand value across four decades. With 320+ international awards, a Presidential Ambassador for Global Entrepreneurship medallion, and praise from the likes of Daymond John, Grant Car
Kevin Davis: The Surfer’s Guide to Smarter Sales Territory Planning
In this episode of Make It Happen Mondays, John Barrows sits down with Kevin Davis, the co-founder and CEO of Boogie Board—a company rethinking sales territory planning through the lens of data, transparency, and AI.Kevin’s journey started far from Silicon Valley, in a small Wisconsin town where he learned grit the hard way—from shoveling snow and driving plows to climbing the ranks in sales and o
Stephanie Chung: From Air Force Bases to Boardrooms
Stephanie Chung grew up on an Air Force base with a Master Sergeant father—so structure, discipline, and high standards were her foundation long before she ever stepped into a boardroom. Today, she’s a #1 international best-selling author, executive coach, and the first African American to lead a major private aviation company.In this powerful episode, we dive into Stephanie’s remarkable career—fr
Udi Ledergor: Courage Over Clichés in Modern Marketing
Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to build brands people actually
Giuseppe Conti: Negotiation + Influence = Success
What happens when 25 years of corporate procurement experience meets elite business school teaching? You get Giuseppe Conti—a world-class negotiation expert with a gift for turning complex tactics into everyday skills.In this episode, Giuseppe shares his journey from growing up in a family of teachers in Southern Italy to teaching negotiation and influence at institutions like Oxford and Camb
Eugene “Blue” Bowen: Inside G2’s AI in Sales Report
Eugene “Blue” Bowen joins John Barrows to unpack one of the most important AI sales reports of the year—straight from G2’s research desk. As a Research Principal focused on sales, tech, and AI, Blue co-authored G2’s latest study exploring how sales teams are actually using (or not using) AI in their day-to-day.Together, they dig into:Why most pipeline numbers are a lieThe myth of “fully automated”
Lori Richardson: Betting on Yourself When It Matters Most
Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just inspiring—it’s a masterclass in
Marcus Chan: $950M in Sales and the Grit Behind It
Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he’s helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that’s generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and mindset behind h
Vince Beese: Red Zone Selling and the Enterprise Edge
Vince Beese knows how to close. As a fractional CRO and author of Red Zone Selling, Vince helps early-stage startups and fast-growing sales teams stop spinning their wheels and start running the plays that actually move deals across the finish line.In this conversation, John and Vince ditch the fluff and dive straight into what separates elite sellers from the rest. From his da
Jake Mannino: Breaking The Guinness World Record For Coaching
Jake Mannino isn’t your average sales leader. As a Global Sales Director at Microsoft, he leads a team responsible for over $1B in annual revenue—but his true superpower lies in understanding people.In this deeply insightful episode, Jake joins John Barrows to unpack the psychology of motivation, the neuroscience of behavior change, and what it takes to build a high-perfor
RevOps Unfiltered: What Sales Needs to Hear
On this week’s episode, John Barrows hits the floor at Rev Fest—a one-of-a-kind event hosted by Go Nimbly’s CEO, Jen, at the iconic House of Yes in Brooklyn. This isn’t your typical sales conference. It’s loud, unconventional, and hyper-focused on RevOps—the unsung heroes of modern GTM strategy.In a series of quick-hit, high-impact interviews with leaders from Sn
Monica Stewart: Escaping Founder Sales Survival Mode
Monica Stewart has spent 15 years helping B2B SaaS founders escape survival mode and build scalable revenue systems—generating $25M+ in revenue and influencing over $200M in valuations along the way. In this episode, John and Monica dig into what really holds founders back from scaling past the $1–10M mark.They explore why so many founders—especially technical ones—see sales as a necessary evil, a
Zoltan Vardy: The Brutal Truth About Tech Founders and Sales
In this episode John Barrows sits down with Zoltan Vardy, B2B sales advisor, author of The Launch Code, and the go-to expert for helping tech founders turn their ideas into scalable revenue.With over $2 billion in closed sales and 30 years of C-suite and entrepreneurial experience, Zoltan breaks down why so many founders still treat sales like a necessary evil and why that mind
Matt Millen: From Tony Robbins to Regie AI—Lessons in Performance
Matt Millen is the co-founder and president of Regie AI, a platform that’s transforming how sales teams scale personalized outreach without losing the human connection. Before Regie, Matt’s career spanned everything from leading sales at Tony Robbins to competitive car racing—experiences that shaped his philosophy on performance, mindset, and winning the long game.In this conversation, Matt and Jo
Luke Arno: Building Grit, Passion, and Real Revenue Teams
In this episode of Make It Happen Mondays, John Barrows sits down with Luke Arno, CRO at Transcend and a powerhouse revenue leader who’s scaled growth at companies like Twilio Segment and Box. Luke shares what sets truly great sales teams apart—and why coaching, optimism, and grit are the unteachable qualities every leader should look for.They dive deep into the differences between coaching, mento
John “JT” Turner: From Google X to Grounded Leadership
John “JT” Turner is a sales executive, leadership coach, and team builder with a proven track record of turning good teams into great ones. In this episode, John Barrows and JT explore what authentic sales leadership really looks like—and how to apply it in today’s fast-moving, AI-influenced world.They unpack JT’s formative experiences, including his time at Google X launching moonshot ideas in cy
Nick Hill: Coaching, Training & The Real Role of Enablement
Nick Hill is the Director of Sales Enablement at Crunchbase, with a track record of building performance-driven coaching programs at Miro, Sprinklr, and beyond. In this episode of Make It Happen Mondays, John Barrows and Nick dive deep into all things enablement—from structure and timing to coaching reps and aligning with RevOps for real impact.They explore when companies should actually invest in
Mark Raffan: Stop Discounting, Start Negotiating
Mark Raffan is the founder and CEO of Negotiations Ninja™, a former procurement pro turned sales ally, and one of the sharpest minds in the negotiation game today. In this episode of Make It Happen Mondays, John Barrows welcomes Mark back for a tactical, no-fluff conversation on why most sales reps lose deals in the final 10%—not to competition, but to poor negotiation.They dive into some of the b
Dan Sperring: Rethinking ICP to Drive Revenue
John Barrows is joined by Dan Sperring, founder of AlignICP, to unpack one of the most overlooked—but critical—elements of GTM success: your Ideal Customer Profile.Dan has made it his mission to help sales and marketing teams work together to define, refine, and activate a high-impact ICP strategy. The conversation dives into common ICP mistakes (like defaulting to company size or segment), how yo
Karen Kelly: Hypothesis Selling and Creating Safe Spaces for Buyers
Karen Kelly is a sales strategist, speaker, and founder of K2 Performance Consulting, where she helps B2B companies sell with confidence, clarity, and purpose. In this episode of Make It Happen Mondays, John Barrows sits down with Karen for a tactical and inspiring conversation that covers everything from her immigrant upbringing and biology background to coaching, confidence, and creating safe sp
Blair LaCorte: Beyond the Safe Zone—Leading with Awareness
On today's episode, John Barrows sits down with Blair LaCorte—a transformational leader whose career has spanned aviation, AI, tech, entertainment, and aerospace. With multiple highly successful exits, Blair brings battle-tested wisdom to the table, but what sets him apart is his focus on people, purpose, and emotional intelligence. They explore everything from growing up with entrepreneurial pare
Kelly Cheng: Building Buyer Trust Before They’re Ready to Buy
In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, strategic perspective to how modern go-to-market
Dustin Crawford: How to Motivate Reps and Decode Buyer Behavior
In today's episode, John Barrows sits down with Dustin Crawford, VP of Sales at Otter.ai, for a deep dive into the intersection of sales, psychology, and modern leadership. While Otter.ai is a sponsor of the show, this conversation goes far beyond the product—it’s about the why behind how salespeople operate and how leaders can unlock their team’s full potential.Dusti
Alyssa Merwin: Inside LinkedIn’s $1B Sales Engine
In this episode, John Barrows is joined with with Alyssa Merwin, Global VP of LinkedIn Sales Solutions, to unpack the findings from LinkedIn’s brand-new ROI of AI Report—a first-of-its-kind look at how AI is truly impacting sales outcomes, not just activity metrics.With over $1 billion in revenue under her leadership and a rich career path shaped by EQ, adaptability, and grit, Alyssa sha
Sam Jacobs: Community, Character, and the Future of Leadership
John Barrows reconnects with longtime friend and Pavilion CEO, Sam Jacobs. Sam is the author of the bestselling book Kind Folks Finish First, and he’s on a mission to prove that building with integrity and empathy isn’t just good for the soul—it’s good for business.John and Sam dive into the hard lessons learned from the rollercoaster ride of 2023, how timing and positioning can humble even t
Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift’s ability to scale the unscalable, adapt to chan
Dale Dupree: Rebellion, Reflection, and the AI Debate
In this special debrief episode of Make It Happen Mondays, John Barrows sits down with Dale Dupree—founder of The Sales Rebellion and one of the standout voices from the recent Sales Play event in NYC. What starts as a post-event reflection quickly turns into a deep, unfiltered conversation on modern sales, personal transformation, and cultural shifts in the industry.Dale and John u
The Sales Play: Glengarry Glen Ross After Hours
In this special Make It Happen Mondays episode, John Barrows takes you inside an intimate, after-hours debrief unlike anything we’ve released before. After a full day of sales content, networking, and roundtable discussions in NYC with 18 of the top minds in sales and tech, the group capped the night with a viewing of the Broadway revival of Glengarry Glen Ross, starring Bill Burr,
The Only Authenticated Episode Ever – Featuring Drift’s David Cancel
In this special crossover episode, John Barrows is joined by Doug Landis and Jen Allen-Knuth for the one and only recorded session of a pilot project called Authenticated—a podcast experiment designed around unscripted, authentic conversations with inspiring leaders.The guest? None other than David Cancel, Founder and former CEO of Drift. David drops incredible insight on sales, marketing, le
Steve Lucas: Why AI Won’t Replace You—Unless You Let It
Steve Lucas is a seasoned enterprise software executive and the CEO of Boomi, leading AI-driven digital transformation. In this episode, he and John Barrows dive deep into the evolving role of AI in business, sales, and leadership.They explore insights from Steve’s book, Digital Impact: The Human Element of AI-Driven Tech Transformation, and discuss how AI can actually bring back human connec
Larry Kim: Scaling Sales with a Product-First Mindset
Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two companies, including his experience hiring (
John Shulman: Winning with Interest-Based Negotiation
John Shulman is the Founder and President of Alignor, a negotiation expert with Harvard credentials, and a consultant to business leaders worldwide. This episode is all about the art of negotiation—from handling tough procurement conversations to defending price in a world of price-focused buyers.Learn about the interest-based negotiation approach, where it aligns (or conflicts) with today’s high-
Elina Teboul: Rethinking Capitalism with Feminine Intelligence
Elina Teboul is a leadership expert, former attorney, and author of Feminine Intelligence: How Visionary Leaders Can Reshape Business for Good. In this episode, Elina and John dive deep into the balance between logic and empathy in leadership, the flaws in modern capitalism, and how embracing feminine intelligence—not feminism—can drive business success.They discuss the importance of val
Shari Dunn: Uncovering Bias and Redefining Competency at Work
Shari Dunn is a polymath—an accomplished journalist, attorney, CEO, news anchor, and university professor—who brings a wealth of experience to this powerful conversation. She joins John Barrows to discuss her book, QUALIFIED: How Competency Checking and Race Collide at Work.Shari explores the hidden biases in hiring and promotion, the concept of “competency checking,” and the importance of seeing
Sydney Sloan: CMO Insights and Intent
Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how taking a step back helped her gain fresh perspective
Partnership ANNOUNCEMENT: Zero-to-Pipeline in 60 Days with Alex Buckles
Alex Buckles is back! As the CEO of Forecastable, Alex helps sales teams drive more qualified leads by tapping into their partner networks. In this episode, John and Alex dive deep into the tactical strategies reps and sales leaders can use to activate their company’s ecosystem—partners, investors, advisors, and employees—to generate real revenue.John is so impressed with Alex’s approach that he’s
Jonathan Lister: Building Billion-Dollar Organizations with Curiosity
John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sales in the AI era, emphasizing the shift from quanti
Alex Newmann: Breaking Free from Founder-Led Sales
John Barrows sits down with Alex Newmann, founder and CEO of Newmann Consulting Group. Alex specializes in helping B2B companies transition from founder-led sales to scalable, repeatable sales systems. Together, they unpack the challenges founders face when building a sales team, share actionable strategies for avoiding common pitfalls, and discuss the realities of entrepreneurship. If you’re a fo
Fabiana Lacerca-Allen: Crisis Management and Building Resilient Teams
In this episode, John Barrows sits down with Fabiana Lacerca-Allen, a global compliance expert with over 30 years of experience leading Fortune 100 companies through complex challenges. Fabiana shares insights from her new book, Crisis Capable: Building Your Capacity to Survive and Succeed in Every Environment.They discuss practical strategies for navigating unexpected crises, aligning object
Geoff Coutts: Big Company Lessons for Small Business Growth
In this episode, Geoff Coutts, SVP of Sales and Customer Operations at Unbounce, shares his unique journey from leading sales in global corporations like HP, Verizon, and Samsung to scaling startups through transformative growth. Geoff reveals what drove him to pivot to the startup world, the lessons he’s learned in hiring and scaling teams, and his strategies for navigating mergers and acquisitio
RERUN SPECIAL: Guy Kawasaki - What’s The Point?
Happy New Year, and welcome to 2025! To kick off what promises to be a pivotal year for innovation, we’re revisiting John’s favorite episode of 2024—a conversation with none other than Guy Kawasaki.Guy is a legend in Silicon Valley, known for being Steve Jobs’ right-hand man at Apple, launching the iconic Macintosh, and writing 17 incredible books, including his latest, Think Remarkable. In t
Topaz Adizes: The Impact Questions
Topaz Adizes, founder and CEO of the Emmy award-winning experience design studio The Skin Deep, joins John Barrows for a thought-provoking discussion about the transformative power of human connection. As an expert in asking better questions, Topaz shares insights on how relationships are shifting in the digital age, the art of listening, and the importance of practicing authentic connection.
Adam Carroll: Sales Masterclass on Deal Health Checks and Champion
Adam Carroll, founder of Carroll Sales Consulting, specializes in helping clients adopt actionable sales playbooks and accelerate growth. With 12 years of leadership experience in SaaS sales, Adam has built sales teams from scratch, spearheaded international expansions, and driven revenue growth resulting in multiple successful exits. In this episode, Adam shares his four-step deal health check, t
Christina Brady: The Power of Empathy and AIs Impact on Enablement
Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, brings a unique blend of artistry and strategy to this episode. Growing up immersed in the arts—learning piano at age two and majoring in theater—Christina shares how her creative foundation shaped her problem-solving, communication, and leadership skills. Tune in as we explore her career journey, insights on AI
David Chevalier: Founder-Led Sales Strategies
David Chevalier, CEO of Surfe.com, is at the forefront of revolutionizing sales with a tool that streamlines CRM data entry and enhances data quality. In this episode, David shares his journey from Germany to France, the rapid growth of his startup, and the lessons he’s learned about relationship-building in sales. Explore how to navigate early-stage challenges, the future of AI in sales, and
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