Full Time Lash Artist Podcast with Cosmina Esanu
Full Time Lash Artist Podcast with Cosmina Esanu is a show dedicated to helping aspiring and established lash artists build successful careers. Hosted by Cosmina Esanu, an immigrant from Romania who has built a thriving lash business, the podcast offers insider tips, expert techniques, and inspiring stories from industry professionals. Topics range from starting fresh in the lash industry to reshaping an existing career. Each episode aims to empower listeners to achieve lash greatness and a lifestyle they love.
Episodes
📅 The Refill Strategy Every Lash Artist Should Be Using - 98
Do your clients disappear after their first lash appointment?The problem might not be your retention. It might be your communication.In this episode of the Full Time Lash Artist Podcast, I share some of the most important client retention strategies every lash artist should know. From educating clients about the natural lash cycle to properly booking refill appointments, these small details can ma
👩🏫 3 Secrets That Helped Me Become a Successful Lash Trainer - 97
How do you know when you're ready to become a lash trainer?Many lash artists dream about teaching, creating their own courses, and building an education business, but very few know what it actually takes to make that transition successfully.In this episode of the Full Time Lash Artist Podcast, I’m sharing the 3 biggest lessons that helped me go from a beginner lash artist to an international
🎓 How to Create a Lash Training Program Your Students Actually Succeed With - 96
Thinking about becoming a lash trainer?One of the biggest mistakes new educators make is trying to teach everything at once.In this episode of the Full Time Lash Artist Podcast, Cosmina shares the lessons she learned from training hundreds of lash artists and explains why keeping things simple at the beginning leads to better student results.You’ll learn how to structure your lash classes, what sh
🔥 The Lash Business Marketing Blueprint for Beginners - 95
If you’re a beginner lash artist overwhelmed with:InstagramTikTokwebsitesbrandingadscontentand marketing…This episode will simplify everything.In this episode of the Full Time Lash Artist Podcast, we break down the ONLY two platforms beginner lash artists really need to start getting clients:👉 Google👉 InstagramThat’s it.We talk about how to build a real lash brand, how to stand out in a crowded be
🚀 How Lash Artists Should Run Their First Ads - 94
Most beginner lash artists think they need:a perfect websitethousands of followersexpensive brandingor years of experience before getting clients…But that’s not true.In this episode of the Full Time Lash Artist Podcast, we break down one of the fastest ways beginner lash artists can start getting booked using:Instagram DM adsGooglesimple offersand basic marketing psychologyWe also talk about why a
📲 How Lash Artists Should Structure Their Instagram Page - 93
Most lash artists overthink Instagram content…But the bigger problem is this:People land on your profile and leave within seconds because your account doesn’t instantly tell them:who you arewhat you doand why they should follow youIn this episode of the Full Time Lash Artist Podcast, we break down one of the simplest Instagram strategies for beginner lash artists:The “9 Post Rule.”We talk about wh
✨ Why Consistency Matters More Than a “Perfect” Lash Feed - 92
A lot of lash artists get stuck trying to make their Instagram look perfect…Perfect photos. Perfect colors. Perfect branding.But here’s the problem — if you can’t stay consistent with it, your feed ends up looking worse, not better.In this episode of the Full Time Lash Artist Podcast, we break down the real role of aesthetics in the beauty industry — and why consistency will always outperform rand
🚀 The Real Reason Some Lash Artists Grow Faster Than Others - 91
If you want to build a real lash business, there comes a point where excuses have to end.In this episode of the Full Time Lash Artist Podcast, we talk about the mindset shift every lash artist has to make if they want real growth: stop complaining, stop waiting, and start competing.The truth is, the tools are easier than ever. Social media platforms are free. AI tools are more accessible than ever
🎬 What to Post If You’re Not Comfortable on Camera as a Lash Artist - 90
A lot of lash artists say the same thing:“I know I need content… but I’m not comfortable on camera.”And honestly? That’s real.In this episode of the Full Time Lash Artist Podcast, we break down exactly what beginner and growing lash artists should post if they feel awkward filming themselves — and why hiding behind that fear for too long can slow down your growth.We talk about the easiest content
💸 Where Lash Artists Should Spend Their First Ad Dollars - 89
A lot of beginner lash artists think they should start with Instagram ads first…But in this episode, we explain why that’s no longer the smartest move.With how much easier Google has become — especially with AI, automation, and Google Maps campaigns — beginner lash artists now have a much faster way to get in front of high-intent clients who are already searching for lash services near them.In thi
🎥 Why Perfect Lash Content Still Doesn’t Perform - 88
If your lash content isn’t growing, it’s not always because the algorithm is against you.A lot of times, it’s because your content is either confusing the platform… or you’re spending way too much time trying to make everything look perfect instead of making it perform.In this episode, we break down how Instagram and TikTok are changing, why SEO now matters more than ever, and what lash artists ne
📲 How Lash Artists Should Build a Personal Brand on Instagram - 87
If you’re a lash artist trying to grow on Instagram, this episode will save you a lot of wasted time.Because the truth is… most lash artists are still thinking about Instagram the old way.In this episode, we break down why personal branding beats hiding behind a business name, how Instagram’s algorithm is getting smarter with AI, and why your first 3 seconds matter more than your hashtags.We also
👩💼 Should Lash Artists Use a Personal Brand or Business Page? - 86
One of the biggest questions new lash artists ask after training is:Do I need a brand-new Instagram page… or can I use the one I already have?In this episode, we break down one of the smartest social media decisions beginner and growing lash artists need to make—especially if you already offer other beauty services like esthetics, skincare, brows, or facials.We talk about:Should you start a new la
🚀 When Should Lash Artists Start Running Ads? - 85
A lot of new lash artists ask the same question:Should I start running Instagram or Google ads right away… or wait until I’m better?In this episode of Full Time Lash Artist, we break down the honest answer.We talk about the mistake too many beginners make when they try to spend money before they’re truly ready to sell the service—and why ads won’t save a weak foundation.You’ll also hear a real ear
🔍 Why Your Lash Videos Don’t Grow (And How the Algorithm Actually Works) - 84
Most lash artists think the algorithm is against them.The truth? The algorithm just doesn’t understand your account yet.In this episode of Full Time Lash Artist, we break down how Instagram and TikTok actually categorize content, why the first 3 seconds of your video decide everything, and how small accounts can start getting views even with less than 100 followers.We also talk about:Why the first
🎯 Why Some Lash Artists Get Booked (And Others Don’t) - 83
You can have talent.You can have certifications.You can even have better work than your competitors.And still not get booked.In this episode of Full Time Lash Artist, we break down what actually makes someone choose you. From being the first on Google, to replying within minutes, to building relatability and rapport — this is the psychology behind why clients say yes.We also talk about:Why fast re
📈 How to Fill Your Schedule and Raise Your Prices the Smart Way - 82
If you say you want “40 hours booked,” you’re thinking like an employee.If you say you want “40 clients,” now you’re thinking like a business owner.In this episode of Full Time Lash Artist, we break down what it really takes to fill your schedule, how to reverse-engineer your income goals, and why lashes are a luxury service — not a necessity. That one shift changes how you price, market, and attr
💸 Referrals, Rapport & Real Growth: How Lash Artists Scale - 81
Most lash artists think growth comes from posting more.It doesn’t.Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable.In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated lik
🏢 From Side Hustle to Real Business: The Right Way to Start - 80
Most lash artists don’t fail because of skill—they fail because the business side is messy from day one.In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first.We also break down payments
💼 LLCs, Liability, and the Real Business Side of Lash Work - 79
At some point, every lash artist has to stop thinking like a freelancer and start thinking like a business owner. This episode breaks down what that really means—without fear-mongering or overcomplicating it.We talk about why business certificates matter, how LLCs and DBAs actually work, how to protect yourself legally, and why separating personal and business finances changes everything long term
🛠️ The Tools, Mindset, and Confidence Lash Artists Actually Need - 78
Most lash and facial artists already have what they need—but they’re holding themselves back.In this episode of Full Time Lash Artist, we break down the simple tools that make your life easier (Canva, ChatGPT, CapCut), how to turn word-of-mouth into an actual referral system, and why confidence matters more than perfect grammar, accents, or aesthetics.We also talk about luxury services, protecting
🎯 The Exact Setup Lash Artists Need Before Running Ads - 77
Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale.We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to autom
🧠 How to Set Up Your Name, Referrals, and Space the Smart Way - 76
A lot of lash and facial artists slow themselves down by overthinking names, spaces, and “looking legit” too early. This episode breaks down how to set things up cleanly from the start—without stretching yourself or creating problems later.We talk about why your personal name should lead your brand, why underscores hurt discoverability, why mixing businesses (even with family) causes headaches, an
👤 Personal Brand vs Service Page: What Lash Artists Get Wrong - 75
If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging.In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourse
💸 How Lash Artists Turn Views Into Bookings - 74
Most lash artists are posting nonstop—and still wondering why nobody books. The problem isn’t the content. It’s the missing ask.In this episode, we break down how sales actually happen in beauty businesses: urgency, promotions, confidence, and clear calls to action. We talk about why having a salon doesn’t make money, why clients don’t “just show up,” and how to structure your offers so people fee
🧠 Where Lash Artists Should Focus (And What Can Wait) - 73
Most lash artists quit not because they’re bad—but because they rush the wrong things and doubt themselves too early.In this episode, we talk about where to actually focus your time as a beginner, why YouTube Shorts is underrated, how short-form search really works, and how to grow without burning cash or confidence. We also break down the reality of starting from home, charging before you feel “r
👀 Why Most Lash Artists Attract the Wrong Clients - 72
If you’re doubting yourself, it’s usually not because you’re “not ready.” It’s because you’re comparing yourself to the wrong person and targeting the wrong client.In this episode, we break down why you’re not meant to teach or serve someone 10 years ahead of you—you’re meant to help the version of you who just got started. We also get real about lashes as a luxury service, the math behind refills
📲 The 3 Platforms Every Lash Artist Needs to Grow Fast - 71
This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—even if you’re not posting yet.We also talk about You
🎯 How to Pick the Right Clients for Your Lash Business - 70
Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach.We walk through the “Jennifer” example (the high-earning client who books every 2 weeks), the mistake of re
💬 Where Lash Artists Should Focus Online (Without Getting Overwhelmed) - 69
Most new lash artists bounce between platforms trying to “be everywhere” — and end up growing nowhere. This episode breaks down exactly where to focus first, how to think about traffic, and the real difference between search and social so you don’t waste time on the wrong things.In this episode of Full Time Lash Artist Podcast, we break down how clients actually find you, why trust only comes afte
🔍 The Fastest Way to Get Found Locally - 68
Most lash artists set up their Google listing, toss in a few photos, and hope clients magically show up. That’s why they stay invisible.In this episode of Full Time Lash Artist Podcast, we break down how to get found in local search by doing the small things your competitors ignore—photo titles, keyword-based profiles, and consistent usernames across every platform (IG, TikTok, Pinterest, YouTube,
📍 GMB → Instagram: The 9-Post Launch & $10/Day DM Ads That Book Clients - 67
If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings.What you’ll learn:Why GMB first: show
💸 $10 Ads → $2.2K Client: The IG-to-DM System for Lash Artists - 66
Turn one promo post into paid bookings—no website needed.In this episode you’ll get:Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.Creative that sells: Clean before/after + a single clear offer. One prom
🚀 Start Now: The 3 Hats That Build a Profitable Lash Business - 65
In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on.We break down the difference between marketing vs. advertising vs. branding, how to use a personal brand alongside a salon/product
💼 Set Up Right: LLC, EIN, Insurance & Smart Growth for Lash Artists - 64
Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon.What we cover:Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit.LLC + EIN basics: how an LLC creates a liability shield and how to request a f
💡 From Comfort Zone to Cash Flow: Charging, Pricing & IG Ads for Lash Artists - 63
Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease.What you’ll learnValidated risk, not blind risk: How to move from home to a professional space (s
🎯 The Lash Artist’s 3-Channel Growth Plan - 62
If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty.What you’ll learn (step-by-step):Go where your client is: How to define your cus
📱 Instagram That Books: Feed vs Reels, Highlights & 3-Second Hooks - 61
Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand.We also cover the “dual-feed” approach (polished photo grid + anyt
🎓 From Lash Artist to Lash Trainer: 3 Steps to Start Teaching - 60
Ready to move from the lash chair to the front of the classroom? In this episode, I share the exact 3-step blueprint she used to go from working artist to in-demand lash trainer. You’ll learn how to master your craft with deliberate practice, turn your expertise into a clear, repeatable teaching system, and position yourself as a brand so you can fill lash extensions classes consistently.What you’
🔑 Pay to Play: The Real Lash Business Formula - 059
In this episode of the Full Time Lash Artist Podcast, we break down one of the hardest lessons for new lash artists: the difference between running a hobby and running a business.Marian shares why every lash business eventually comes to the same choice — you either pay with time or you pay with money. If you don’t invest in marketing, training, or systems, you’re not really building a business — y
✨ Master One Skill, Create Content That Converts - 058
In this episode of Full Time Lash Artist, we break down what every new lash artist needs to hear: you don’t have to master everything at once to grow your business.Many beginners feel paralyzed by the pressure to do perfect Classic sets, Volume fans, Wispy effects, post daily on social media, and somehow learn marketing all at once. The truth? That approach leads to burnout and slow progress.Here’
🚀 Stop Chasing Perfection & Start Growing Your Lash Biz - 057
Too many lash artists waste time trying to make every little detail perfect — from their Instagram grid to their video thumbnails — instead of focusing on what actually grows their business.In this episode of the Full Time Lash Artist Podcast, Cosmina and Marian break down:Why your “bad quality” video could still get a million views.The trap of always trying to improve what’s already working (and
💎 How to Build a 6-Figure Lash Business with Just 32 Clients - 056
What if you only needed 32 clients to build a six-figure lash business?In this episode of Full Time Lash Artist, Marian (Cosmina’s husband and behind-the-scenes marketing strategist) shares the exact mindset and numbers that can change how you see your lash career forever.You’ll learn:The lifetime value formula that applies to every lash business.Why recurring services like lash extensions give yo
💡 Scaling a Lash Business: Clients, Courses, and the Numbers That Matter - 055
Most lash artists think the only way to grow is to open more chairs, hire employees, or expand into new cities. But there’s another path—scaling yourself. In this episode of the Full Time Lash Artist Podcast, we break down two growth models: building a salon empire or building a personal brand through courses, certifications, and online coaching.You’ll hear how to:Audit yourself and choose the bus
👁️ Mastering Lash Volume: Thickness, Length & Eye Shape Secrets - 054
In this episode of Full Time Lash Artist Podcast, we break down how to choose the right lash thickness, length, and mapping for every client—so your sets look flawless and last longer. You’ll learn:Why sticking to one lash brand improves consistencyThe exact thickness ranges for classic, light volume, full volume, and mega volume setsHow to customize fans for healthy, natural lashesPre-consultatio
🎯 Mastering Narrow Fans: My Go-To Volume Lash Technique - 053
In this episode of the Full Time Lash Artist Podcast, Cosmina breaks down her exact method for creating clean, symmetrical volume lash sets using narrow fans.You’ll learn:Why narrow fans give a cleaner, more uniform top line than wide fansThe difference between strip, pinching, and twisting techniques — and which one she swears byHow to properly pick, place, and crystallize volume fans using the c
✨ Mastering Lash Curls & Volume Fans: Pro Wispy Techniques - 052
In this episode of the Full Time Lash Artist podcast, we go deep into advanced techniques that take your lash sets from basic to professional. If you’ve ever struggled with understanding curl types or creating symmetrical volume fans, this episode breaks it all down step by step.What You’ll Learn:The difference between B, C, D, L, and M curls and when to use each.Why M curl is perfect for creating
🚀 Beginner to Boss: Lash Artist Story - 051
In this episode of the Full Time Lash Artist Podcast, Cosmina sits down with Anna, a lash artist and former student who transitioned from a packed salon schedule to building her own successful lash business in under 3 years.If you’re a beginner lash artist trying to figure out the next step after lash training, this story is for you.Inside this conversation, you’ll hear:Anna’s journey from estheti
🌟 From Student to Trainer: Anna’s Journey to Lash Success - 050
In this heartfelt episode of the Full Time Lash Artist Podcast, host Cosmina Esanu sits down with Anna—one of her first-ever students—who shares her real, raw, and inspiring journey from working in a salon to becoming a full-time lash artist and now, a certified lash trainer.Whether you’re brand new to lash extensions or already building your clientele, this episode is packed with personal insight
💖 Salon to CEO: Building a Loyal Lash Business - 049
In this powerful episode, Cosmina sits down with lash artist Anna, who shares how she left salon life behind to build a lash business on her own terms. They talk about the emotional side of client relationships, the importance of setting your own schedule, and why creating a relaxing environment matters more than you think.You’ll hear raw truths about: Why charging less as a beginner can sabotage
💬 No Clients? No Problem—Why There’s Room for Every Lash Artist - 048
Think the market is too saturated? Think again. In this episode of Full Time Lash Artist Podcast, Cosmina Esanu and Anna break down the biggest lie in the lash industry: “There’s too much competition.” We talk about why competition is actually a good thing, how demand is still wide open, and how clients are craving connection—not just lashes.You’ll also hear:The truth about starting from zeroHow t
🚫 Stop Overthinking: Why “Perfect” Slows You Down - 047
In this episode of the Full Time Lash Artist Podcast, we cut through the fluff and expose the mindset that’s keeping most lash artists stuck: perfectionism. If you’re always waiting for the “right time” or for everything to be polished before you make a move, this is your wake-up call.Here’s what you’ll learn: Why chasing “perfect” kills momentum and profits The biggest mistake lash artists make w
⚠️ Why Your Instagram Aesthetic Is Killing Your Growth (And What to Do Instead) - 046
Is your Instagram feed holding back your business? In this episode of the Full Time Lash Artist Podcast, we’re exposing one of the biggest growth blockers for beauty and service-based brands: relying too much on curated content that doesn’t actually convert.You’ll learn why separating your Reels strategy from your Instagram feed is hurting your visibility, how to make your content binge-worthy, an
💼 From Salon to Success: How Anna Built Her Lash Career from Scratch - 045
In this inspiring episode of the Full Time Lash Artist Podcast, Cosmina Esanu chats with one of her former students, Anna, who transformed her career from working in a salon to becoming a full-time lash artist and certified trainer.You’ll learn firsthand what it takes to transition into independence, attract your ideal clients, and grow a thriving lash business—even when starting from scratch.Here
📈 Google vs. Instagram: The Ultimate Lash Artist Marketing Strategy - 044
In this value-packed episode of the Full Time Lash Artist Podcast, Cosmina Esanu reveals the no-fluff blueprint to dominate your local area with Google Maps and Instagram—without feeling overwhelmed. If you’re a lash artist struggling to get clients, listen in as Cosmina walks you step-by-step through optimizing your Google Business Profile using real-world strategies that work today.Learn how to:
🎓 From Lash Artist to Lash Trainer: How to Know You’re Ready to Teach - 043
Have you been thinking about becoming a lash trainer but keep asking yourself, “Am I really ready?” In this episode of Full Time Lash Artist, Cosmina shares her personal story of transitioning from a fully booked lash artist to a certified lash educator.You’ll learn the key signs that you’re ready to teach lash extensions, how to overcome imposter syndrome, and why experience doesn’t always mean p
📸 Master One Skill, Show Up Online & Let Clients Come to You - 042
In this episode of Full Time Lash Artist Podcast, Cosmina and Marian explain how lash artists—especially beginners—can simplify marketing by mastering just one lash style at a time. She shares actionable strategies to show up consistently online, even if you’re shy on camera, and how to use tools like CapCut, ChatGPT, and Google to get discovered by new clients.Whether you’re overwhelmed by conten
🎯 Perfect Your Lash Game: Master Hand Positioning for Flawless Lash Application - 041
In this episode of the Full Time Lash Artist Podcast, certified lash trainer Cosmina Esanu breaks down one of the most overlooked—but essential—skills in the lash industry: proper hand positioning. Whether you’re a beginner lash artist or want to refine your technique, this episode will teach you how to work smarter, not harder.You’ll learn:How to correctly hold isolation and picking tweezersWhy b
✨ Create Anime Lash Sets Like a Pro! - 040
In this episode of the Full Time Lash Artist Podcast, Cosmina dives deep into the anime lash extension trend—a bold, spiky look that’s taking over the lash world. You’ll get step-by-step guidance on how to map, layer, and apply the perfect anime lash set.What you’ll learn:The best lash lengths and curls for anime stylingHow to build your map for symmetry and dramaPractice methods using a cosmetic
🚀 Mastering Marketing for Lash Artists: Branding, Ads, and Growing Your Beauty Business - 039
In this episode of the Full Time Lash Artist Podcast, we dive deep into how to effectively market yourself as a beauty professional — especially if you’re a lash artist, esthetician, or service provider looking to grow in 2025 and beyond.Here’s what you’ll discover:How to master personal branding and stand out online 🌟Why mixing personal + business content is key for building trustStrategies for o
⚖️ Scaling Yourself vs. Scaling a Salon: The Lash Artist’s Dilemma - 038
In this powerful episode of the Full Time Lash Artist Podcast, we dive deep into two paths to grow your lash business: scaling a team or scaling yourself. From running a salon with walkouts in winter to launching online training programs, we explore real behind-the-scenes stories, mindset shifts, and revenue breakdowns—including how just 32 loyal clients can bring in over $100K/year.You’ll learn:H
🎯 Lash Retention, Curls & Fan Secrets - 037
In this powerful episode of the Full Time Lash Artist Podcast, we’re diving deep into one of the most misunderstood aspects of lash artistry—retention, lash styling, and the real deal with premade fans.Host Cosmina Esanu breaks down essential topics including:How lash length impacts retention and natural lash healthWhy shorter lengths create fuller lash linesThe difference between curls (C, M, L,
💥 Volume Lash Fans Made Easy: Customize Like a Pro - 036
In this episode of the Full Time Lash Artist Podcast, Cosmina dives deep into one of the most essential—and often misunderstood—topics in lash artistry: volume lash fan customization. Whether you’re a beginner or an experienced lash artist, this episode will sharpen your understanding of lash thickness, lash weight, and how to choose the right fan based on your client’s natural lashes and eye shap
💰 How to Build a 6-Figure Lash Business: The Secrets to Success - 035
Want to turn your lash artistry into a thriving 6-figure business? In this episode of the Full Time Lash Artist Podcast, Cosmina Esanu and Marian share the key strategies that helped them scale their beauty business to success. Whether you’re just starting or looking to grow, this episode is packed with valuable insights to help you take action and achieve financial freedom.What You’ll Learn in Th
🔥 Mastering Volume Lash Fans: Top Techniques for a Flawless Finish - 034
Creating perfect volume lash fans is an art that requires precision, the right tools, and a well-practiced technique. In this episode of the Full Time Lash Artist Podcast, we dive deep into the world of volume lash extensions and explore the key methods to achieving beautiful, symmetrical fans. Whether you’re struggling with consistency or looking to refine your technique, this episode is packed w
⚠️ Avoid This Costly Mistake in Your Lash Business - 033
Starting a lash business is exciting, but making the wrong legal and financial moves can set you back significantly. In this episode of Full Time Lash Artist podcast, we dive deep into one of the biggest mistakes many lash artists make when launching their business—operating as a sole proprietor instead of forming an LLC.What you’ll learn in this episode:✅ Why being a sole proprietor is risky – Pr
💰 How to Teach Lash Extensions and Earn Six Figures - 032
Tired of only doing lash extensions? It’s time to level up and turn your expertise into a high-income lash training business! In this episode, I’ll share the exact steps I took to build a profitable lash education program—and how you can do the same.You’ll learn:✔️ How to structure a successful lash training curriculum✔️ The right balance between theory and hands-on practice✔️ What to include in a
📅 The Perfect Lash Refill Schedule: Stop Damaging Your Lashes! - 031
Are you booking your lash refills at the right time? In this episode, I reveal my expert insights on lash refill timing and how to keep your clients’ lashes looking flawless without causing damage. As a certified lash artist and trainer, I’ve seen how improper refill schedules can lead to lash retention issues—and I’m here to help you avoid them!🔹 Why timing matters for lash refills🔹 How lash grow
🎬 Mastering InShot: Pro-Level Video Editing Tips for Lash Artists - 030
Want to create stunning, professional-looking videos for your lash business without spending hours editing? In this episode of Full Time Lash Artist Podcast, we break down everything you need to know about using InShot to level up your content creation. Whether you’re a beginner or looking to refine your skills, this episode is packed with game-changing insights!Here’s what you’ll learn:✅ How to u
✨ Mastering Instagram Branding & Content Creation for Lash Artists - 029
In this episode of Full Time Lash Artist Podcast, we dive deep into the importance of a cohesive Instagram feed and how to optimize your content strategy as a lash artist. Whether you’re just starting or looking to refine your brand presence, this episode is packed with valuable insights.Key Takeaways:Why having a consistent Instagram aesthetic matters for lash artistsThe best apps for creating pr
📸 Instagram Growth Secrets for Lash Artists: The Power of the 9-Post Strategy - 028
Want to attract more clients and establish a strong brand presence on Instagram? In this episode of the Full Time Lash Artist Podcast, we dive deep into the 9-Post Strategy and how it can make or break your Instagram profile. Your Instagram feed is your digital storefront, and the first nine posts play a crucial role in grabbing attention, building trust, and converting visitors into loyal followe
🚀 Lash Business Marketing: Where to Focus & How to Get Clients - 027
Growing a successful lash business isn’t just about perfecting your technique—it’s about getting found by the right clients. But with so many marketing platforms out there, where should you focus your time and energy? In this episode of Full Time Lash Artist Podcast, we break down the two key marketing strategies every lash artist needs to know:Search Marketing (Google & SEO): Learn how to ran
💡 Transform Your Lash Hustle: From Home Setups to Thriving Business - 026
In this episode of the Full Time Lash Artist Podcast, we explore what it takes to build a successful lash business from the ground up. If you’ve ever wondered how to take the leap from working at home to renting a professional space or how to confidently start charging for your services, this episode is for you.We cover essential tips and strategies to help you grow sustainably, including:Getting
📈 From Living Room to Lash Empire: Building Your Dream Lash Business - 025
In this episode of the Full Time Lash Artist Podcast, we dive into the journey of transforming a lash business from a small start-up in your living room to a thriving empire. We discuss the pros and cons of home-based businesses, the critical moment to hire your first employee, and strategies for pricing and growth.Learn the secrets to identifying your ideal customer persona, crafting effective ma
💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024
In this episode of the Full Time Lash Artist Podcast, we dive deep into the foundational business strategies every lash artist needs to succeed. From understanding the three essential hats you’ll wear—marketing, sales, and service—to the critical role of branding in building long-term success, this episode is packed with actionable insights.Learn the importance of:Choosing between personal brandin
📲 From Zero to Booked: Building Your Lash Business with Smart Social Media Strategies - 023
In this episode of the Full Time Lash Artist Podcast, we dive into the powerful strategies behind building a successful lash business using social media and online platforms. Discover why selecting the right location tags can boost your visibility, how to optimize your Google My Business listing for free, and the importance of maintaining consistent usernames across platforms.Learn how to establis
✨ Maximizing Lash Client Revenue and Ad Success Tips - 022
Ready to take your lash business to the next level? In this episode of the Full Time Lash Artist podcast, we explore essential strategies for boosting revenue and turning leads into loyal clients. Key topics include: •Understanding client lifetime value: Learn how to calculate it and use it to inform your pricing and marketing decisions. •Social media ad success: Discover how to create effective
🎯 Master Your Lash Business: Google & Instagram Optimization Secrets - 021
In this episode of the Full Time Lash Artist Podcast, we dive deep into the must-know strategies for using Google My Business and Instagram to grow your lash business. Learn why Google should be your starting point for search optimization, how to leverage Instagram as a powerful business tool, and the importance of consistent posting across platforms.We’ll cover:•Optimizing your Instagram bio for
🚀 Mastering Lash Business Visibility: Building Clientele - 020
In this episode of the Full-Time Lash Artist Podcast, we break down practical strategies to help lash artists grow their clientele and dominate their local market. From understanding search traffic versus interruption traffic to leveraging Google My Business (GMB), we explore how you can take simple steps to stand out online.Topics covered include:•🌐 The difference between search traffic (Google)
📍 Boost Your Lash Business with Google My Business and Social Media Integration - 019
In this episode of the Full-Time Lash Artist Podcast, we dive into essential strategies for optimizing your Google My Business (GMB) listing and integrating it with social media to grow your lash business. Learn how to use keywords effectively, why your GMB profile is pivotal for local SEO, and the importance of having separate accounts dedicated to lash services.We also discuss the latest updates
