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They Don't Teach This in Law School

They Don't Teach This in Law School

Law Firm Alchemy LLC 189 Episodes Apr 7, 2026

This podcast is for law firm owners who feel that business skills were missing from their legal education. The host shares outside business ideas and strategies to help entrepreneurial lawyers build successful practices. Each episode explores new stories and actionable advice tailored to the legal profession.

Episodes

The Greatest Entrepreneur to Ever Live, or Just the Luckiest? Apr 7, 2026 731 Send us Fan MailBryan Austin steps in again to guest-host this week's episode on a curious figure from history whose life commands a deep case study. From odd financial decisions that racked in a 100x return to defying every rule of business for his time, Austin paints a portrait of the life of Timothy Dexter and shares his formula for luck you can apply today.Want help making your own luck?
From Burnout to Bestseller with Bryan Austin Mar 31, 2026 1022 Send us Fan MailBryan Austin, of Law firm Alchemy and Red Kraken Creative, guest-hosts this week's episode to talk about his recent bestselling book and the process that took him from page one, to the #1 new release for its category in just two and a half months. Bryan lays out a practical, step-by-step guide to get ideas out of your head and into people's hands.Check out Bryan's ne
How to Adapt Your Law Firm’s Marketing to a Rapidly Changing Economy with Tifiny Swedensky Mar 3, 2026 2190 Send us Fan MailTifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break
Are You an Amateur or a Professional Law Firm Entrepreneur? Feb 17, 2026 1096 Send us Fan MailThere is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this week's episode...Get your free email newsletter training hereWant to scale your law firm? Click hereConnect with CharleyLinkedIn
Build Your Own Media Ecosystem (So the Algorithms Don't Control You) Jan 27, 2026 869 Send us Fan MailWhat would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their contacts. But the ones who follow this advice will keep moving forward... and they get a lot of benefits from the social media platforms already!One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode,
This Advice Will Save You Tens of Thousands of Dollars Jan 20, 2026 1405 Send us Fan MailOne of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy
What is Everything Engine Optimization, and Should You Care About It? Jan 13, 2026 958 Send us Fan MailWe're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical discussion about choosing your information sources, especially for SEO in the new year.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy
We Wrote a Book and You Can, Too! Part 2: Publishing & Marketing Dec 23, 2025 2593 Send us Fan MailCharley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:Strategies for every stage of your project: f
How I Reframed Follow Up Marketing to Make it Easier and More Effective Dec 16, 2025 818 Send us Fan MailI used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode!Want to scale your law firm? Click hereConnect with CharleyLinke
7 Marketing Lessons from Stranger Things Dec 9, 2025 1143 Send us Fan MailWhat demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out...Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy
Selling Your Stories with Bryan Austin Dec 2, 2025 1151 Send us Fan MailBryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stor
The Messaging Mistake Costing You Clients with Bryan Austin Nov 25, 2025 689 Send us Fan MailBryan Austin steps in as guest-host to unpack a subtle but powerful truth:The words you choose in your marketing can either attract your ideal clients… or push them away.With Thanksgiving on the horizon, a time of connection, conversation, and reflection,  Bryan invites listeners to take a closer look at the language they use to represent their firms.Because even when your doors ar

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