The Art of Sales with Art Sobczak
Everyone sells, regardless of job title. This podcast offers authentic, conversational sales and prospecting tips without sleaze. Host Art Sobczak shares proven techniques for cold calling without the cold, helping people buy instead of pushing them. With over 30 years of experience, Art provides insights from his books, newsletters, courses, and seminars.
Episodes
331 GUEST: What 20,000 Phone Hours Taught Him About Prospecting and Sales, with Justin Michael
Most cold call advice you see celebrated on LinkedIn has one thing in common — it starts with an apology. "You're going to hate me, but this is a cold call." "Did I catch you at a bad time?" "I'll be honest with you — this is a sales call." Justin Michael has spent 20,000 hours on the phone and written 10 books disagreeing with all of it. And in this episode, he makes the case — backed by brain
330 GUEST- Debunking the Myths of Sales with What is Actually True, According to Science and Research, with Dr. Lorenzo Bizzi
What if everything you believed about sales was wrong? Art Sobczak sits down with Dr. Lorenzo Bizzi, professor at Cal State Fullerton and author of Myths Versus Science of Selling, to challenge the conventional wisdom that has dominated sales training for decades. From "always be closing" to "people buy on emotion" to "extroverts make the best salespeople" — Dr. Bizzi has spent years collecting
329 GUEST Joe Dalton- You Don't Have a Closing Problem, You Likely Have This Instead
What if your biggest sales problem isn't closing… but everything that happens before it? In this episode, Art Sobczak sits down with sales trainer, speaker, and author Joe Dalton to break down what truly separates professionals from amateurs in sales. Joe shares how he went from "just talking to people" to mastering a proven sales process, and why he now views selling as a craft, not a transaction
328 Why Prospects Quickly Decide to Get Rid of You, and What to Say Instead to Fix That
You know that kid in the produce aisle who has no idea where the dill is? The one who starts apologizing and wandering around while your brain checks out? That's what most prospecting calls sound like in the first 20 seconds. In this episode, Art breaks down exactly what's happening in your prospect's brain the moment they pick up the phone, why most common openers actually trigger the resistan
327 What to THINK to Avoid Saying the 26 Banned Sales Words and Phrases
Last episode I banned 26 sales words and phrases. But the truth is… banning the words isn't the solution. Because the words aren't the problem. They're the emotional "cover" salespeople use when they don't feel confident—apologies, permission-begging, softeners, and filler phrases that are designed to make the seller feel safer. Unfortunately, they do the opposite for the buyer. In this episode, I
326 The 26 Sales Words and Phrases I'm Banning in 2026
Salespeople don't struggle because they lack tactics. They struggle because of the language they use—often without realizing what it reveals about how they're thinking. In this episode, Art Sobczak shares 26 sales words and phrases he's banning in 2026. Not because they sound bad—but because they quietly lower status, create resistance, and sabotage confidence before the conversation ever begins.
325 GUEST: Lee Salz: Why Discovery Calls Must Die (And What to Do Instead)
Too many salespeople celebrate getting the meeting… and then blow it with a stiff, self-serving "discovery call" that prospects secretly dread. In this episode, Art sits down with sales differentiation strategist and bestselling author Lee Salz to rethink that critical first conversation—and turn it into a client-centric consultation that buyers actually value. Lee shares how to deliver meaningful
324 Why Most Salespeople Hear But Don't Listen—and the 2-Second Fix
Think you're a good listener? Try this: Can you remember the exact words your last prospect used to describe their biggest problem? If not, you weren't listening—you were waiting to talk. In this episode, Art reveals the Two P's framework (Purpose and Pause) that will transform how you show up on sales calls. Learn the 2-second technique that gets prospects to reveal what they really mean, not
323 The Real Reason Sales Training Doesn't Work (And What Does)
You know what to do. So why aren't you doing it? In this episode Art reveals why sales success isn't about knowing more—it's about BECOMING more. And why most sales training fails to create actual transformation. You'll discover: Why you revert to "permission begging" even when you know better The difference between conditioning and intention (and why conditioning always wins) Why webinars, books
322 No One Is Born a "Natural Salesperson" — Here's How You Can Become One
Most people think great salespeople are just born with it — with confidence, charisma, the ability to say the right thing at the right time. But that's a myth. "Natural" salespeople aren't born. They're built through identity, practice, tone, repetition, and learning how to think in the moment. In this episode, Art breaks down: Why hesitation happens even when you know what to say How identit
321 The Psychology Behind "We Don't Need It" (And How to Flip It Instantly)
Ever had someone tell you, "We don't need that"? You'll love this one. Art shares a hilarious old Century 21 commercial that nails one of the biggest sales mistakes out there — showing people what you want them to buy instead of what they actually want. Then he breaks down how to turn that around using simple, conversational questions that uncover real needs and make buyers lean in instead of tune
320 "Don't Lose Her!" (And Other Terrible Sales Advice We Tell Ourselves)
Ever catch yourself thinking, "Don't blow this call" or "They probably won't be interested anyway"? Those little thoughts can sabotage your success before you even say "hello." In this episode, Art shares a powerful (and funny) story from the softball field that perfectly illustrates how negative suggestions, assumptions, and self-talk quietly kill sales results. You'll discover: Why your brain
319 How to Inspire People to Get Back to You (And Why You Shouldn't Need To)
Tired of sending follow-up messages into the void? Getting ghosted by prospects who seemed interested? The problem isn't your follow-up strategy—it's what happened BEFORE you needed to follow up. In this episode, you'll discover the tough-love truth about why people don't respond and the four non-negotiables that make follow-up unnecessary. Learn how to structure initial conversations so prospects
318 What the Top Salesperson--Who Does Everything Wrong--Knows, That You Don't
Ever wonder why Scott in the next cubicle breaks every sales rule you've learned... yet consistently crushes his numbers? Why some reps can open calls with "Got a minute?" and get prospects leaning in, while others use perfect technique and get hung up on? In this eye-opening episode, sales legend Art Sobczak reveals the hidden psychology behind why rule-breakers often outperform rule-followers.
317 Why You Stare at the Phone Instead of Picking It Up (and how to fix it)
You know the feeling. You have calls to make, leads to follow up on, prospects to reach out to. But instead of picking up the phone, you find yourself staring at it like it's radioactive. Maybe you reorganize your desk. Craft another "perfect" email. Research prospects for the third time. Anything except dialing. Sound familiar? In this episode, Art reveals why this isn't a discipline problem, a l
316 How to Win Every Sales Call (Even When You Get a NO)
What if you could never lose on a sales call again - even when prospects say no? Most salespeople approach calls with one goal: get the sale or appointment. When that doesn't happen, they feel rejected and start avoiding the phone altogether. In this episode, Art reveals the "Secondary Objectives" strategy that turns every conversation into a win. Whether you're building rapport, gathering intelli
315 Mastermind Part 2 - The Mindset That Built Multimillion-Dollar Empires
In this second part of Art's exclusive mastermind session recorded on a Mediterranean cruise, four extraordinarily successful entrepreneurs reveal the mindset shifts, identity traits, and beliefs that took them from startups to multimillion-dollar exits. Meet the panel: Tim Murphy - Built Presidential Pools from cleaning pools to 35,000+ pools and the largest pool builder in the US Tim Barone - G
314 Mastermind at Sea: Sales and Success Secrets from Four Business Builders Who Sold Big
Art takes listeners aboard a cruise ship for a unique mastermind session with four incredibly successful business people... friends of his who built and sold multimillion-dollar companies. This rare group conversation features: Tim Murphy - Built Presidential Pools from startup to 35,000+ pools and the largest pool builder in the US, selling twice over 35 years Tim Barone - Grew a handicapped van
313 Dealing with the Fear, Rejection, and Lies that Hold Salespeople Back
Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting "send" or dialing the next number. In this honest, no-fluff episode, we're talking straight about fear in sales—where it hides, how it disguises itself, and most importantly, how to stop letting it drive the bus. You'll learn: Why fear isn't your enemy—and how to turn it into motivation How disgui
312 You Sell Every Day (Whether You Admit It or Not)—Now Master It
Think you're not in sales? Think again. In this episode, Art breaks down why everyone sells—whether or not it's in your job title. You'll discover the three big reasons people fear selling, how to reframe what sales really is (hint: it's helping), and the five mindset and action shifts that let you sell naturally, confidently, and without ever feeling pushy. If you've ever influenced, advised, per
311 Name-Dropping Can Help or Hurt- Use the "Three R's"
Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong. Discover why mentioning the right name can boost your email open rates by an astonishing 468%, while the wrong reference can instantly kill your deal. Art shares his embar
310 Two Powerful Questions to Get Prospects Selling Themselves
Ever had a prospect who knows they have a problem but just hasn't pulled the trigger on fixing it? In this episode, I share two simple but powerful questions that uncover what's been holding them back—and more importantly, what's finally pushing them to take action now. We'll break down the psychology behind these questions, how a paver salesman used them on me to close a deal I had been putting o
309 My Experience with a Painting Contractor's Mistake-Filled Sales Approach
Art breaks down a real-life sales experience with a local painting company and uncover the critical sales mistakes that cost them the job. From the first contact to the follow-up (or lack thereof), we'll dissect what went wrong—and more importantly, how sales pros can avoid making these same costly errors. You'll learn: -Why rigid qualifying questions can push buyers away -The power of asking the
308 Stop Asking IF There's a Problem—And What TO Ask That Will Transform Your Calls
Asking prospects "Do you have a problem?" is ineffective, and causes conversations to die. A better approach that gets them to open up is using "assumptive problem quesitons. These get them to relive their challenges, and create urgency for a solution. Art breaks down the psychology behind these questions, shares examples from different industries, and provides an actionable exercise to create yo
307 How to Be the Ultimate Sales Professional: The Four Pillars
There are four pillars that comprise being the Ultimate Sales Professional, and not someone who just does sales. Being fearless and rejection-proof, Being others-focused in your thinking and actions, Mastering a proven prospecting and sales process, and messaging, Having the discipline, habits, and radical responsibility to do the work. You'll hear the problems and challenges you might experienc
306 How to Be the Most Interesting Person in the Room (Or on the Call)
We explore the art of being genuinely interested in others—both in social settings and sales conversations. Inspired by observations at recent holiday parties, Art shares how most people fail to listen effectively, turning conversations back to themselves instead of encouraging others to share. This behavior isn't just socially frustrating—it's costly in sales. Learn to recognize critical "problem
305 GUEST: How to Easily Make "Happy" and "Positive" Your Default Modes, with MK Mueller
MK Mueller has changed lives worldwide with her "8 to Great" simple methodology for having a positive attutude, ALL of the time. As salespeople, we know that our attitude has more of an effect on our results, and income, than any sales process or technique. MK shares tips, stories, and how-to exercises than anyone can implement right now to get and keep our attitude at high levels.
304 And the Winner Is, YOU, if You Choose To
The election is over. Some are ecstatic, others angry. Those who rely on the results to determine their happiness and success will be greatly disappointed. Ultimately, if you want change, YOU need to change. No outside influence affects your destiny like you do. In this episode you'll hear how to take control of your own success. And, if this message resonates, get notified of my new coaching prog
303 Use "How?" Instead of "Why?" to Get Better Results
Asking someone "Why?" they do or say something has the potential to put someone on the spot and feel like they need to defend themselves. A scientifically-proven better option is to word questions with "How?" In this episode you hear the reasoning, and specific examples of how to use "How?" to get more and better information, build relationships, and make more sales.
302 Stop Calling What Happens, Rejection
Probably the biggest roadblock to success for most salespeople is the fear of rejection. But, rejection doesn't actually exisit. It is the story that someone attaches to an experience. When we take control, and tell ourselves different, better, and positive stories, rejection doesn't happen. You'll hear exactly how to do this, and how to never be rejected again.
301 Victims Make Horrible Professional Salespeople
Someone who is always the victim has little chance to succeed in professional sales. Sales, when done at the highest level is all about taking responsibility, ownership, and leading. If someone is not getting the results they want, it is on them. Not because of anything, or anyone else. In this episode you'll hear what to do to identify victim tendencies, and specific actions to take full ownershi
300 How to Handle a Specific Price Objection
An objection some salespeople hear is, "I only want to pay if I get the results you say we'll get." Art shares how he suggested a fellow coach handle that actual objection that she received from a prospect, and the exact process that you can use to prepare for and address your own objections. And it's not by using silly, adversarial objection "rebuttal" techniques, but instead getting someone talk
299 Forget About Trying to Sell; Focus on How You Make People Feel
A famous saying is that "You can't NOT communicate." Meaning that everything you do or say that is observed by someone, whether it is intentional or not, is creating feelings in others. We can be much more successful in sales, and in life, by focusing on how we can make more of those feelings positive. Art shares contrasting examples from a recent vacation to Cabo San Lucas where he experienced bo
298 How to Respond to the Too Early "What's it cost?" Question
Many prospects don't want to abide by our timetable. They want to know what the price is, before we are ready to go there. How you respond makes the difference between annoying them, giving them a price that seems unreasonable for them, OR helping them realize you need to learn more about what they really want so that you can give them the best price. In this episode you'll hear several examples
297 GUEST: How to Prevent Stuck Deals, and Get them Unstuck if they Do, with James Muir
An even bigger problem than losing out to a competitor is losing a deal due to no decision. James Muir wrote an entire book on how to prevent deals from getting stuck in the first place, and then how to get them unstuck. In this episode he shares what to do to prevent stalls, the five issues that cause deals to stick, and exactly what to do and say to get them unstuck.
296 How to Get the Best Intel to Make Your Prospecting Relevant
The best way to get voice mails responded to, and create instant interest on prospecting calls is to make your messaging relevant to them by personalizing and customizing it. And the best source of intel to do that is other people who will give it to you. You ask questions, doing Social Engineering. You'll get the simple, proven, four-step process, with word-for-word messaging you can use and adap
295 "Just be yourself" is Some of the Worst Sales Advice Ever
When a sales rep is told, "Just be yourself" on calls, instead of being totally prepared, that is some of the worst advice ever. Unless the rep is a skilled, knowledgeable, experienced, prepared person already, just being themself can result in disaster. Maybe you've been there. Art breaks this down, and discusses what we DO need to do in order to become the best version of ourselves, who is authe
294 How to React to Price Comments, and Not Give Away Profits
There is a difference between simple price comments, like, "Wow, that's more expensive than I thought," and real price objections, like, "We don't have that in the budget." The problem for a lot of salespeople, is that at the first sound of a price comment, they begin dropping price. Unnecessarily. You'll hear Art's experience with a tree service owner who cut his profit in half, and what you can
293 Do this Instead of Trying to OVERCOME Objections
Most sales training on objections contradicts how normal people think and speak. Because, it suggests you tell someone they are wrong. And what is the result of that? The opposite of the intended result: they become more defensive. And it feels sleazy for the person saying it. In this episode Art gives the professional, conversational process to help lead someone through a process, so they wil
292 Here are the Real ABC's of Sales
The old mantra is that the ABC's of sales are "Always be closing." Not only is that wrong, but it adds to the negative stereotype of salespeople. The beneficial, real ABC of closing is "Always be curious." Art explains why, and what you can do to enhance your curiousity muscle.
291 Three Letters that can Change Your Sales, Life, and that of Others
Success in sales, and life for that matter, does not rely on having more information. Everyone has access to that. It always relies on the person. Their identity and values. One of the many components that go into BEing a truce sales professional is being others-focused. In this episode Art shares a three-letter acronym, that when you use it to remind yourself of one key concept about every human
290 Voice Mail Message, and Greeting Tips to Make the Best Impression
Voice mail can help make a positive impression, create curiosity and interest, or kill any chance of speaking with a prospect. Likewise with the greeting you leave for those who call you. Art shares tips on what to say and avoid on voice mail so that you are perceived like the professional you are.
289 THIS is Old, Outdated, Dead, and Doesn't Work; Here's What Does
If you browse LinkedIn, you'll see lots of -new-to-the-scene "gurus" trying to pump up their Likes and Comments by saying things are old, outdated, dead, and don't work anymore. Then they suggest what is "new." Art breaks this down, and shows that what supposedly is new, always worked, and always will, and what specifically we need to do as sales pros to show consistent success.
288 Call Avoidance is Actually Just Being Selfish
If a salesperson avoids placing the prospecting or sales calls, in addition to the typical guilt they experience, and the potential lost opportunities, they are actually being selfish. That's because they are depriving possible future customers of the value they could receive. In this episode Art explores this more, the causes of call avoidance, ane what to do to get rid of it, and quit being self
287 Don't Speak Klingon--Unless You're Selling to Klingons
Think about the last time you spoke with someone whose words were so foreign to you that you had no idea what they were saying. And by foreign, that could be being overly technical, or using jargon that you never use in your world. That's what some salespeople do, and it kills sales. In this episode you'll hear examples of how that happened with Art, and specific what-to-do's in order to be sure y
286 EXPECT to Win Them All (Like George Brett)
A very simple--but not always followed--principle is that those who expect to win, do so more often than those who think they don't have a chance. This applies to sports, and sales. Art shares a story about what George Brett had to say about this, and explains how it applies to all of your calls, and how you can win more of them.
285 GUEST- How to Create Customer Experiences that Causes them to Stay for Life, with Richard Weylman
Richard Weylman works with businesses worldwide, helping them create customer experiences that keeps them coming back. In this episode, he shares what customers really want, that you can model in your own business, and sales. He shares a number of instantly-useable, how-to's and what-to-say messaging examples that you might not have heard before, and perhaps even correct mistakes that repel prospe
284 GUEST- How to Turn Strangers into Paying Customers, with Jason Bay
Today's guest, Jason Bay, specializes in helping sales pros use outbound calling to get through to, and engage more new buyers. In this episode we discussed, -The two key components for prospecting success and getting to buyers today. -How to increase your "pick up rate," which is the percentage of people actually answering your call. -How to respond when someone objects to being called on the
283 How to Avoid "Sleepwalking" Through Your Questioning and Listening
Many people ask questions, then don't even listen to the answers. It's like driving somewhere, but when you arrive, don't remember anything about the drive because your mind was totally immersed in something else. This is "sleepwalking" through the communcation process, and it is dangerous for us as sales pros. You'll hear specific how-to's on how to avoid it, and what TO do to be a high level que
282 GUESTS "Streetwise to Saleswise"- How to Become Objection Proof, with Bob Burg and Jeff C. West
Best-selling authors Bob Burg, and Jeff C. West have teamed up to write an excellent new sales parable in book form. Filled with lessons on leadership, sales skills, music, and entertainment, it's a short, fun read, which will both new and veteran sales pros, or anyone who communicates. In this special video episode, Bob and Jeff share with Art lessons from the book, the inspiration for it, what i
281 Trust in Sales: 13 Ways to Build It
The saying is that people buy from those they know, like, and trust. But, how is trust built? There isn't a standard playbook for that. But, in this episdoe Art covers 13 strategies and tactics you can use to build more trust and credibility with prospects and customers. This is an excerpt from a comprehensive training Art did for his coaching members. You can get that at http://ArtSobczak.trainin
280 It IS OK to Assume This
There are many things we should not assume, in life, and sales. One thing we can assume, though, is that someone is experiencing a pain or a problem (IF you have done your homework, and have targeted your prospects well.) By assuming a problem, we can avoid dumb, go-nowhere sales questions, and instead, ask great questions that get them to talk about that pain or problem. These questions are easy
279 Sales Lessons from a good TV commercial
Most TV commercials are just plain dumb, and often annoying. However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments. In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
278 How Millionaire Sales Professionals Think
The not so secret, "secret" of the top achievers in anything is that they THINK differently than those who do not come close to their levels of accomplishment. One of those important areas of thinking is having an abundance--not scarcity--mindset. In this episode you'll hear specific examples and actions you can take to model that thinking in your own life and sales profession to reach levels
277 Getting Ghosted, and Taking an Easy Order Share the Same Problem
When someone whom you thought was a great prospect then goes silent on you, that's the sign of a problem you could have avoided. It's actually the same problem that occurs when you take an easy order from someone who just volunteers to buy quickly. It's not knowing WHY someone might, will, or does buy. In the former case, the result is evident. No sale. When they do buy, we potentially miss out on
276 ENCORE: How to Not Be a Cringey Creeper When Using Sales Intel
This popular episode is being presented to complement a free training webinar, "Get the Sales Meeting No One Else Can- Intel Secrets for Finding the Right Person, at the Right Time, with the Right Message." Sign up at http://salesbyphone.com/webinar. To be relevant in today's noise-filled sales world, we need to customize and personalize our messaging so it is all about the prospect and customer.
275 GUEST: Sales Lessons of the World's Greatest Mentor, with Tim Rohrer
Can you imagine someone being so impacted by a mentor that they write an entire BOOK and publish it as thanks? That's exactly what sales pro Tim Rohrer did with his sales manager. His book, "Sales Lessons of the World's Greatest Mentor" details his relationship with his sales manager, and the many life and sales lessons he learned on the way to becoming a top sales producer. We all will benefit f
274 One Simple Question to Eliminate an Objection Before Hearing It
THE best way to deal with objections is to prevent them from coming up in the first place. One way to do that is to be sure you are only talking about what the other person is interested in. The other is to get them visualize themselves already owning, using, and getting value from your product or service. We do that with one simple question. You'll hear the template for the question, examples of
273 GUEST: Get Rid of Self-Destructive Sales Language and Replace it With Value, with Liz Wendling
Many salespeople destroy any chan"langce of having a meaningful conversation--much less a sale--by using language that creates immediate resistance. Today's guest, Liz Wendling, is a sales trainer specializing in helping salespeople avoid "language landmines," "word bombs," and "phrase grenades," and shows them what to say instead to create interest and engage prospects and customers. You'll hear
272 Change This to Get That Dream Customer
Most salespeople have in mind a potential customer that could make a real difference in their business, life, and income. But, they are not a customer yet. Why? Usually, it's because of the salesperson. You'll hear what you first need to do in order to go after, and get that dream customer, and many more like them.
272 Change This to Get That Dream Customer
Most salespeople have a dream customer they would love to have, who would make a great impact on their business, income, and life. Yet, they have not pursued them yet. The reason usually lies within the salesperson's own mind. You'll hear what to say, do, and think to get in action to have a chance with this customer becoming a reality, and many more like them.
271 Why Saying "Keep Us in Mind" is Worthless, and What TO Say to Get a Sale
So often when a sales call is reaching a dead end, the salesperson says, "Well, keep us in mind for the future." That's a waste of words, since the prospect has no intention of remembering the salesperson past the next 10 seconds. But, there might actually be potential now, or in the future. Here's what to say to find out.
270 How to Respond when They Say "Not Now"
When a prospect or customers says, "The timing isn't right, right now," what should you do? What you should NOT do is just offer to call back at future date. That could just move the next brush off further out. We do want to figure out, first, if they are or would be a buyer, why the timing isn't right, and get commitment that they will buy in the future. You'll hear exactly how to do this, along
269 A Cold Caller Destroyed, Then Coached
Art answered the coldest of cold calls, where the rep made four fatal mistakes in just the opening sentences, then it got worse. Sadly, it's typical of some of the nonsense that is taught about prospecting. Instead of just getting rid of the clueless caller, Art used it as an opportunity to coach him on what could and should have been said to create interest and engage. Hear what you should avoid,
268 Script it, or Wing It? Best: KNOW IT
The worst sales advice you could ever get is, "Just be yourself. Don't have a script. Let it flow." What if a doctor or lawyer did that? You'll always sound smoother when you're prepared, and the ultimate goal is to reach the level of "knowing" what to say. You'll hear how to do it in this episode.
267 There Must Be Agreement On Two Levels to Help Them Buy
Salespeople often waste time with people who have no intention of doing anything about their problem or situation. That's why it's important to get agreement on two different levels. You'll hear what these are, and Art's personal example of how a grill cleaner did not do it with him. And you'll get questions you can use in your own sales situations.
266 How to Turn Inquiries Into Sales, More Quickly
Lots of potential sales are squandered every day, with people who have actually proactively shown interest in a company's product/service. You'll hear when and how to respond, and what to say to close more of these opportunities, more quickly.
265 GUEST How to Present Like a Pro, with Michael Angelo Caruso
The ability to speak and communicate masterfully is one of our greatest assets in sales, and really life in general. Michael Angelo Caruso teaches people how to be better speakers and presenters so they can help more people and amp up their careers. In this episode he shares not only valuable presentation tips, but also some pure sales gold about questioning, closing, and proposals.
264 Presenting Your Price So it's Lower Than the Value
What you ask, and say leading up to your presentation of price has everything to do with how it is perceived by the prospect. You'll hear a timeless technique that positions your price much lower than the perceived value they will receive.
263 Q&A- Dealing with Rejection; Better Conversion, or More Leads?
In this episode Art answers a couple of questions from fellow sales pros. They focus on how to deal with rejections and no's, and should someone focus on improving their closing rate, or finding more prospects to speak with. If you'd like to submit a question to Art, emali him at ArtS@BusinessByPhone.com.
262 GUEST: David Newman, Author of "Do It! Selling"
David Newman is the author of the great new book, "Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees." In this episode David shares lots of how-to tips and messaging for prospecting, questioning, closing, and more.
261 Avoid Rejection By Not Being Attached to This
Too often sales reps suffer from call avoidance and fear of rejection because they are too attached to the outcome. In this episode you'll hear how to change your thinking, and what to focus on so you do not fear rejection, make more calls, and get better results.
260 Nineteen More Creative Ways to Say "We can save you money"
Everyone wants to save money, but most people ignore the overused term, "We can save you money." In this episode you'll hear more creative ways to personalize and customzie your messaging, so people will lean in and take interest in how you can help them save money.
259 Three Simple Persuasion Techniques (proven by science)
Often the simplest words, phrases, and actions can have the greatest impact on others. Here are three simple techniques that everyone likely has the opportunity to use everyday, to help you help others, and to increase your sales as a result.
258 Follow-Up Mistakes, and What TO Say
Many follow-up attempts die with the first words out of the mouth of the salesperson on the follow-up call. You'll hear the mistakes to avoid that kill any chance of moving the sale forward, and the proven follow-up opening process to reengage them with the enthusiasm and interest they had on the previous call.
257 This "Soft Skill" Will Make You Hard Money
Art goes on a bit of a rant today, commenting on an article about the lack of soft skills in today's business environment. You'll hear about the one soft skill that is extremely important in sales--and life in general-- and will help you, and everyone you come in contact with.
256 To Accomplish Something, Define What it Is
Too many sales calls wander aimlessly and end without accomplishing anything. Often, that's because the "accomplishment" itself was never defined. You'll hear how and why to set your "Primary Objective" for your sales calls, so you'll actually achieve them more often.
255 How to Not Be Affected Negatively by the "No's"
The fear of hearing "no" prevents activity and sales more than anything else. It doesn't need to be that way, and shouldn't. You'll hear how to focus on what is really most important, which makes you indifferent to no's, and motivated to do what you need to, to get the success you want.
254 Here's the Persuasion Secret that Everyone Doesn't Know
It's a psychological principle that people's desire for things increase in relation to its scarcity. There are many ways this is used in sales, and life in general. (It might be why the title of this episode intrigued you.) You'll hear how you can use it in your own sales.
253 How to Avoid Saying Things that Kill Sales
Many sales opportunities are lost due to the bad choices of words that salespeople use. They say things to actually create objections that were never there in the first place. In this episode you'll hear examples of these, and what to do to avoid them.
