Business Everywhere
Business Everywhere reveals the business logic behind everyday things — the products, prices, features, stores, services, and customer experiences you recognize but may never have questioned. Each episode turns a familiar detail into a satisfying explanation of why it works that way.
Episodes
You're Not Getting Free Software. You're Being Recruited.
Adobe, AutoCAD, SolidWorks — if you were a student, you probably got them for free or close to it, and it felt like a gift. It wasn't. That free access is one of the most patient customer-acquisition strategies in the software business, and the payoff comes years after you graduate. Here's the mechanism behind it. Business Everywhere explains the business logic behind everyday things.
Why a Greeting Card Costs Seven Dollars
A greeting card is a folded piece of paper. So why does it cost seven dollars? The answer isn't the paper, the ink, or even the foil. It's the system built around selling it to you — and once you see it, the price makes a lot more sense. Business Everywhere explains the business logic behind everyday things.
The Real Reason Some Products Get the Best Shelf Spot
Ever wonder why some products always seem to sit right at eye level, while others get pushed to the bottom shelf or squeezed into a tiny gap? It's not random, and it's not just about what shoppers like best. Before a product ever gets the chance to compete for your money, it has to compete for something else: space on the shelf. And sometimes, the company behind that product helps pay for the chan
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