Marketing Girly by Sky Society
Marketing Girly by Sky Society is a podcast that offers real marketing advice from women who have experience in the field. Hosted by Natalie Peters, it shares honest career journeys and actionable tips on how to get into marketing, land competitive jobs, and build a fulfilling career. Each week, successful women in marketing from various industries reveal how they broke into the field and what truly matters for career growth.
Episodes
#216 Building a Brand Through Community and Events with Samantha Mason, Founder of Mason Market
✨ Samantha Mason, Founder of Mason Market☁️ From working in brand partnerships at Erewhon to launching her own marketing agency ☁️ What goes into planning brand events and activations at scale ☁️ Why community is becoming more valuable than influencer marketing ☁️ Lessons from going fully freelance and building something from scratch ☁️ How to break into experiential and brand marketingJoin the Sk
#215 [REPLAY] Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
✨ Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Grou
#214 [REPLAY] Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
✨ Mackie Swoger, Senior Manager, Marketing @ Hulu☁️ Mackie’s story of resilience and adaptability in the entertainment world☁️ Career-defining lessons learned from 10+ college internships☁️ How to break into entertainment marketing and stand out☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaignsJoin the Sky Society Marke
#213 8 Red Flags On Your Resume
Join Natalie for a special solo episode where she breaks down the 8 red flags that could be holding your resume back, from missing metrics to vague bullet points, formatting mistakes, LinkedIn inconsistencies, and more. A must-listen for marketing girlies ready to make their resume clearer, stronger, and recruiter-approved. Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Soc
#212 The Scrappy Strategy Behind Viral Brand Content with Laura Galvan, Director of Social Media at Favorite Daughter
✨ Laura Galvan, Director of Social Media at Favorite Daughter☁️ From no social media experience to leading a viral brand account☁️ How employee-generated content replaces influencers and drives sales☁️ The strategy behind live shopping and selling high-ticket products☁️ The power of networking, coffee chats, and shooting your shot☁️ Why passion and persistence matter more than having the perfect r
#211 How to Build Mock Campaigns in Campaign Studio
Join Natalie for a special solo episode on how to build standout mock campaigns that actually help you land marketing opportunities. She’ll share how to use Campaign Studio by Sky Society to create polished, portfolio-worthy campaigns that feel strategic, professional, and recruiter-ready.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and
#210 From Merchandising to Marketing: The Career Pivot That Paid Off with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty
✨ Elle Rudnick, Manager of Integrated Marketing at Rare Beauty☁️ Why Elle left a stable career in merchandising to start over in marketing☁️ How she reframed a “step back” as a long-term career investment☁️ What consumer marketing actually is (and why brands are investing in it)☁️ How to stand out in interviews when you don’t have direct experience☁️ The mindset shift that helped her grow beyond c
#209 How To Get A Marketing Job That You're Not Qualified For On Paper
Join Natalie for a special solo episode where she breaks down exactly how to land a marketing job, even if you’re not qualified on paper. From building a standout portfolio to leveraging transferable skills and going beyond the application, she shares actionable strategies to help you get noticed, stand out, and confidently shoot your shot.Join the Sky Society Marketing Girly private LinkedIn grou
#208 [REPLAY] The Power of Advocating for Yourself with Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
✨ Jamie Dinar, Director of Social Media & Community Marketing @ Glossier☁️ Resume and interview tips for aspiring social media marketers☁️ How to think long-term about your career☁️ Community and social marketing strategiesJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#207 How to Get Design Inspo for your Portfolio
Join Natalie for a special solo episode where she shares her top tips for creating a marketing portfolio that feels like you while still standing out to employers. From design and inspiration to balancing creativity with professionalism, this episode is your go-to guide for building a portfolio that actually works.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on In
#206 From TikTok Creator to Running Paid Ads at a Billion-Dollar Brand with Gelila Debebe, Sr. Manager of Acquisition Marketing at Savage X Fenty by Rihanna
✨ Gelila Debebe, Sr. Manager of Acquisition Marketing at Savage X Fenty by Rihanna☁️ How Gelila went from no experience to landing her first big internship through a standout cover letter☁️ Why getting rejected hundreds of times actually helped her career☁️ How posting TikToks for 30 days led to job offers and real marketing experience☁️ What growth & acquisition marketing actually is (and how
#205 The Job Search Glow-Up Checklist
Join Natalie for a special solo episode where she walks you through a must-do job search checklist to help you stand out, fix common red flags, and finally start getting noticed by hiring managers.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#204 Inside Entertainment Marketing At Snapchat with Laurel Duquette, Director, Media and Entertainment, Global @ Snapchat
✨ Laurel Duquette, Director, Media and Entertainment, Global @ Snapchat☁️ From entry-level to director over nearly a decade at one company ☁️ What working in entertainment marketing actually looks like day-to-day ☁️ The skills that helped her grow from sales into leadership ☁️ How to stand out, get promoted, and build a long-term career ☁️ Why resilience and curiosity matter more than having it a
#203 BTS Planning Marketing Girly Events
Step behind the scenes with Natalie as she spills all the tea on planning Marketing Girly events, from sharing how ideas turn into unforgettable experiences, the wins, the stress, and all the little details that make the magic happen. Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#202 From Sephora Sales Floor to Beauty Marketing with Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe
✨ Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe☁️ From working the Sephora floor to leading beauty marketing teams ☁️ The strategy behind building real relationships with influencers ☁️ What actually goes into a beauty brand rebrand ☁️ Why creativity and analytics both matter in social media marketing ☁️ The TikTok metrics beauty brands actually track (hook rate,
#201 [REPLAY] Exploring Inclusive Storytelling and Unique Perspectives with Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade
✨ Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade☁️ Do’s and don’ts when relocating for a job☁️ Embracing diversity and storytelling in marketing☁️ The value in having a unique perspective and point of view☁️ Prioritizing company culture when evaluating new roles☁️ Transitioning from fashion to entertainment marketingJoin the Sky Society Women in Marketing private LinkedIn group
#200 Lessons Learned from 200 Episodes
Join Natalie in a special solo episode as she celebrates 200 episodes of Marketing Girly and reflects on the biggest lessons she’s learned from building a podcast and growing Sky Society over the past five years. If you are a marketing girly that dreams of launching a business, building something meaningful, or simply taking the next step in their career, this one’s for you.Join the Sky Society Wo
#199 What to Post On LinkedIn To Get Noticed
Join Natalie for a special solo episode where she helps you get over your fear of posting on LinkedIn and shares fun, creative ideas to boost your visibility, show off your personality, and start attracting new career opportunities.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#198 Nostalgic Beauty Collabs, Influencer Events and More with Colette Killworth, Director of PR & Influencer Marketing @ ColourPop
✨ Colette Killworth, Director of PR & Influencer Marketing @ ColourPop☁️ From event intern at Too Faced to Director of PR & Influencer at ColourPop ☁️ How influencer events generated $6M+ in earned media value ☁️ What EMV actually means and how beauty brands measure success ☁️ Cold-email strategy that landed her beauty agency role ☁️ Why storytelling is her career edge in PR and influence
#197 How to Answer Difficult Interview Questions
Join Natalie for a special solo episode where she breaks down the six toughest questions you’ll face in marketing interviews, from “Tell me about yourself” to salary expectations and greatest weakness. Learn the basics to answer each of them as a confident marketing girly.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skyso
#196 [REPLAY] Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire
✨ Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence☁️ Tips for women breaking into th
#195 Your Marketing Resume Glow Up Guide
Join Natalie for a special solo episode where she shares quick, actionable tips to refresh your marketing resume, avoid common mistakes, and stand out in your next job application. Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#194 Marketing Viral Fashion Collabs: The Miaou x Adidas Collection with Emily Wettleson, Ecommerce and Operations Manager @ Miaou
✨ Emily Wettleson, Ecommerce and Operations Manager at Miaou☁️ Career journey from experiential marketing to running e-comm at Miaou☁️ What actually goes into planning fashion events and pop-ups☁️ Behind the scenes of designing, launching, and marketing fashion collections☁️ Lessons from leaving a big corporate job that looked great on paper☁️ What to ask in interviews to make sure you’ll actually
#193 How To Get Marketing Experience in 2026
Join Natalie in a special solo episode where she talks to marketing girlies who feel like they never have “enough experience” to land the jobs they actually want. Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#192 [REPLAY] Defying Odds in Sports Marketing with Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs
✨ Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs☁️ Building, fostering, and leveraging relationships in your career☁️ How to ask for and create your own opportunities☁️ The impact of Taylor Swift on the Chiefs’ audience and partnerships☁️ Behind the scenes of partnership marketing☁️ Tips for getting promoted in sports marketingJoin the Sky Society Women in Marketing private L
#191 7 Mistakes to Avoid on Your Marketing Portfolio
Join Natalie for a special solo episode where she shares common mistakes she sees on marketing portfolios.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#190 How In-Store Sephora Gondolas, Samples, and Campaigns Happen with Celeste Schreier, Director of Global Retail Marketing @ Summer Fridays
✨ Celeste Schreier, Director of Global Retail Marketing at Summer Fridays☁️ Behind the scenes of Summer Fridays’ Times Square takeover☁️ How Celeste helped launch 800+ Sephora doors in Europe☁️ What global retail marketing actually means day to day☁️ How sampling strategy builds loyalty and brand awareness☁️ What goes into designing Sephora gondolas that convert☁️ Career lessons from working at Fr
#189 [REPLAY] Creative Directing from Fashion to Snacks with Amanda Aiese Ford, Art Director @ LesserEvil
✨ Amanda Aiese Ford, Art Director @ LesserEvil☁️ Behind the scenes look at creative and art directing☁️ The importance of setting boundaries with any new role☁️ Amanda’s unexpected journey to e-commerce☁️ Insights into fashion and e-commerce creative shoots☁️ How to find fulfillment and growth in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Insta
#188 BTS of Building a Beauty Marketing Career with Kylie Daniels-Diehl, Sr. Director, Global Influencer & Communications Strategy @ amika
✨ Kylie Daniels-Diehl, Sr. Director, Global Influencer & Communications Strategy at amika☁️ Career journey from PR agency assistant to Amika’s Senior Director☁️ How beauty brands can actually listen to their community☁️ Behind the scenes of Amika’s viral fragrance launch☁️ The power of linking your wins (literally) on your resume☁️ How to slide into hiring managers’ DMs☁️ The agency-to-in-hous
#187 10 Edits Your LinkedIn Profile Needs
Join Natalie for a special solo episode where she shares how to give your LinkedIn profile a glow-up.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#186 Going Viral for Getting Canceled at Work with Madi Marotta, Social Media Manager at Waterboy
✨ Madi Marotta, Social Media Manager at Waterboy☁️ Career leap from creator to brand social media manager☁️ How she got hired at Waterboy after getting rejected☁️ Going viral and getting canceled all on her first week at the job☁️ Why she still wakes up at 6am to post 6 TikToks a day☁️ Advice for creators trying to turn content into a careerJoin the Sky Society Women in Marketing private LinkedIn
#185 [REPLAY] Breaking Into Sports Marketing with Annie Dunbar, Senior Social Media Manager at ESPN
✨ Annie Dunbar, Senior Social Media Manager @ ESPN☁️ Social Media Marketing career growth journey during 8 years at ESPN☁️ Hard skills to develop for sports marketing industry☁️ Dealing with job rejection post-grad☁️ Tips for breaking into the sports marketing industry☁️ Advice for combatting imposter syndrome when managing large social media accountsJoin the Sky Society Women in Marketing privat
#184 How a Love for Snacks Turned Into a CPG Marketing Career With Rachel Kusin, Senior Director of Marketing at Skinny Dipped
✨ Rachel Kusin, Senior Director of Marketing at Skinny Dipped☁️ How Rachel pivoted from fast food to better-for-you snacks☁️ What it’s really like being the first marketer at a startup☁️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition☁️ Brand campaigns from The Last Crumb to Skinny Dipped☁️ Advice for navigating CPG as a scrappy, resourceful marketerJoin the Sky Society Women in Mar
#183 The Pivot That Launched a Brand Marketing Career With Alex Powell, Senior Manager of Go-To-Market Strategy at Target
✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target☁️ How Alex pivoted from hospitality into a career in brand marketing☁️ The unexpected job that launched her marketing career☁️ What startup marketing really looks like behind the scenes☁️ How to advocate for yourself when you don’t have all the answers☁️ Advice for breaking into marketing without a traditional pathJoin the Sky Societ
#182 What To Do After Being Ghosted During The Job Hunt
Nothing is spookier than getting ghosted during the job hunt; but it doesn’t have to haunt your confidence. Join Natalie in this solo episode, where she’s spilling the tea on how to bounce back when employers pull a disappearing act.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#181 Zayn Malik, Career Pivots, and Entertainment Marketing with Liz Ehlert, Director of Entertainment Marketing at MGM Resorts International
✨ Liz Ehlert, Director of Entertainment Marketing at MGM Resorts International☁️ How Liz left medical sales and landed in entertainment marketing at MGM☁️ Why career growth doesn’t always mean a new title or raise☁️ The story behind the viral Zayn Malik helicopter Vegas launch☁️ Interview tips from a hiring manager who's seen it all☁️ Advice for building a career you love, even without a clea
#180 Building a Marketing Career Without a Perfect Plan with Elise Longbottom, Director of Global Brand Marketing Strategy @ Crocs
✨ Elise Longbottom, Director of Global Brand Marketing Strategy at Crocs☁️ Career journey from Vogue Sales Associate to Brand Marketer at Crocs☁️ How to pivot roles internally without starting over☁️ Why kindness and curiosity matter more than a perfect plan☁️ What working in events can teach you about brand building☁️ How to prep for every interview like it’s her dream jobJoin the Sky Society Wom
#179 How to Build a Marketing Portfolio With No Experience
Join Natalie in a special solo episode where she talks all about creating a marketing portfolio from scratch, no experience required. Learn simple steps to showcase your skills, highlight what really matters to employers, and land your first role in marketing.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#178 Inside the Mind of a Communications Strategist with Alyssa Kluge, Director of Communications @ Thrive Market
✨ Alyssa Kluge, Director of Communications at Thrive Market ☁️ The impact of earned media on brand credibility ☁️ Career advice for breaking into PR and communications ☁️ Why brand protection matters more than ever in a viral world ☁️ What it means to be a “protector of reputation” in PR ☁️ Advice on building your personal board of directors in your careerJoin the Sky Society Women in Marketing p
#177 [REPLAY] LIVE Breaking Down Success in Social Media with Tulani André, Vice President, Social Media @ National Geographic
✨ Tulani André, Vice President, Social Media @ National Geographic☁️ Finding value in your work☁️ Career progression in social media marketing☁️ Building a flexible and living social media strategy☁️ Personal branding on LinkedIn☁️ Strategies for freelance workJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.
#176 Career Lessons From 18 Years in Music Marketing with Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative
✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative☁️ Advice for breaking into music and entertainment marketing☁️ What it’s like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more☁️ Career insights from 18 years at a major record label☁️ Navigating leadership challenges early in your careerJoin the Sky Society Women in Marke
#175 Inside The World Of Beauty Marketing And Influencers with Jasmine Torres, Senior Manager, Community Growth + Partnerships @ Milk Makeup
✨ Jasmine Torres, Senior Manager, Community Growth + Partnerships at Milk Makeup☁️ Career journey from Sephora cashier to Milk Makeup senior manager☁️ How to break into beauty marketing without traditional experience☁️ Advice for building an authentic creator community☁️ Tools and KPIs used to measure influencer marketing success☁️ Mindset shifts to overcome imposter syndrome and stand outJoin the
#174 How To Ask For A Raise
Join Natalie in a special solo episode where she talks all about building the confidence to ask for a raise and navigating the conversation with your manager so you can get the raise you want!Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#173 From Intern to VP at Variety with Susanne Ault, VP of Features and Events Programming @ Variety
✨ Susanne Ault, VP of Features and Events Programming at Variety☁️ How Suzanne grew at one brand for 15 years☁️ What producing live media looks like at a legacy brand☁️ How to stay inspired while growing at the same company☁️ Behind the scenes of brand partnerships with Canva and Meta☁️ Advice for building relationships that shape your careerJoin the Sky Society Women in Marketing private LinkedIn
#172 The Career That Came from Believing Anyway with Sydney Blake Thomas, Director of Brand Marketing @ BÉIS
✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS☁️ How Sydney turned a gender studies degree into a brand marketing career☁️ How taking a title demotion led to 3 promotions in 3 years☁️ Career advice on building relationships and betting on yourself☁️ What brand marketing actually looks like behind the scenes☁️ How to grow your personal brand and mentor others in your industryJoin the Sky
#171 [REPLAY] Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI
✨ Zoe Greene, Creative Project Manager @ OUAI☁️ Advice for breaking into beauty marketing with no experience☁️ How to ask your way to success☁️ Assessing your career trajectory at a position☁️ Communication tips for advancing into a leadership roleJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#170 How to Get a Coffee Chat with Anyone
Join Natalie in a special solo episode where she talks all about how to reach out to your network, steps to crafting your own messages, maximizing the coffee chat experience, and taking the first step toward meaningful conversations.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#169 [REPLAY] Pivoting With Purpose And Navigating a Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido
✨ Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido☁️ The ins and outs of production roles☁️ How to build authority in a male-dominated industry☁️ Adjusting to life in New York and building a social life from scratch☁️ Emily’s MBA experience in the fashion and luxury industry in New York☁️ The value of non traditional work experience☁️ The importance of self-advoc
#168 Inside The World Of On-Campus Marketing with Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius
✨ Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius☁️ How Suze turned a college brand ambassador role into a full-time marketing career ☁️ How field marketing drives real-time consumer trial and feedback ☁️ Career lessons from working at Red Bull, Anheuser-Busch, and Celsius ☁️ Advice for landing competitive college ambassador programs (even without a marketing degree) ☁️ The unex
#167 How to Build a Job-Winning Marketing Resume
Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#166 From 6 to 100 Alo Stores and Now Guiding Global Brands with Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga
✨ Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey ☁️ Career moves that helped her go from sales associate to global retail director ☁️ Advice for breaking into fashion retail without following a tradit
#165 Why Brand Management Might Be Your Dream Job with Margaret Li, Senior Brand Manager @ Procter & Gamble
✨ Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group.F
#164 [REPLAY] Unlocking Opportunities in Luxury Fashion Marketing with Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent
✨ [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent☁️ Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent☁️ Defining client engagement and experiences☁️ Internship strategies for luxury fashion industry☁️ Planning and executing luxury events☁️ Career progression and networking in luxury fashion marketingJoin the Sky Society Women i
#163 Creating Partnerships People Actually Care About with Sara Gramling, Head of Brand + Community at Magnolia Bakery
✨ Sara Gramling, Head of Brand + Community @ Magnolia Bakery ☁️ How Sara went from PR to leading brand partnerships ☁️ The unexpected items Magnolia has launched with other brands ☁️ Why saying no to partnerships is just as important as saying yes ☁️ What it’s really like growing your career at one brand ☁️ How to break into partnerships and stand out in interviews Join the Sky Society Women in M
#162 How Brand Events Actually Come Together with Kate Elliott, Senior Manager, Marketing Events @ Anthropologie
✨ Kate Elliott, Senior Manager, Marketing Events @ Anthropologie☁️ What it’s really like planning events at Anthropologie ☁️ How Kate turned retail and theater experience into a dream job ☁️ The behind-the-scenes magic of experiential marketing ☁️ Advice for finding your career path when it feels unclear ☁️ Why soft skills and passion matter more than your major Join the Sky Society Women in Mark
#161 The Marketing Career Advice I’d Give My Younger Sister
✨ The Marketing Career Advice I’d Give My Younger Sister with Natalie Peters, Founder & CEO @Sky SocietyJoin Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#160 [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon
✨ Samantha Mason, Brand Marketing Manager @ Erewhon☁️ Career growth and development in experiential marketing☁️ Freelance vs. agency vs. in-house marketing☁️ Brand partnerships at Erewhon☁️ How to cultivate a community through experiential marketing☁️ Launching not one, but two side-hustles around events and community☁️ Personal branding and developing your online presenceJoin the Sky Socie
#159 The Fragrance Career You Didn't Know Existed with Jessica Cattaneo, Head of Product Development at Boy Smells
✨ Jessica Cattaneo, Head of Product Development at Boy Smells☁️ How Jessica spent 13 years growing her career at L Brands ☁️ What it takes to develop a bestselling fragrance ☁️ Behind the scenes of the Boy Smells rebrand and relaunch ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make Join the Sky Society Women in Mar
#158 Fashion PR Isn’t Just for Marketing Majors With Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi
✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi ☁️ How Cassie built her marketing career without a university degree ☁️ What it’s really like leading PR and influencer strategy in fashion ☁️ Why authentic content is winning over curated aesthetics ☁️ How to get noticed by fashion brands as a micro influencer ☁️ The advice Cassie gives to every young woman in marketing Join the Sky
#157 The Woo-Woo Career Manifestation That Actually Worked with Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United
✨ Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you’re selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little wo
#156 The Creative Career Advice No One Tells You With Clémence Gruel, Head of Creative at We're Not Really Strangers
✨ Clémence Gruel, Head of Creative at We're Not Really Strangers ☁️ How Clémence landed her dream client through a personal project ☁️ The freelance strategy that helped her go full-time with confidence ☁️ Why creative direction isn’t just for art directors ☁️ What makes a powerful portfolio (and what to leave out) ☁️ The mindset shift that made her freelance journey sustainableJoin the Sky S
#155 From Nannying to Producing Global Brand Campaigns with Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)
✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it’s really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearn
#154 Trust the Process and Produce Your Dream Career With Nalima Touré, Global Creative Operations at Bobbi Brown Cosmetics
✨ Nalima Touré, Global Creative Operations @Bobbi Brown Cosmetics☁️ How Nalima pivoted from tech to fashion and beauty ☁️ What it's really like producing campaigns for brands like Vogue and Gucci ☁️ How to break into beauty and creative production without a linear path ☁️ Tips for networking authentically and getting hired through word of mouth ☁️ Why trusting your intuition is the most impor
#153 Marketing Portfolio Mistakes That Are Costing You Jobs
Join Natalie for a special solo episode where she rapid fires through a dozen common and costly mistakes she sees on marketing portfolios.Join the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co
#152 Creative Copy, Content and Communications with Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics [Replay]
✨ Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics☁️ Pros and cons of the beauty vs tech industry☁️ Lessons learned as a beauty copywriter at Benefit Cosmetics and Bare Minerals☁️ The importance of taking risks in your career☁️ How to develop a learning mindsetJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @
#151 Building a Marketing Career in Social Media and Community with Chaia Raibon, Director of Social Media and Community at Hatch
✨ Chaia Raibon, Director of Social Media and Community @Hatch☁️ How Chaia transitioned from journalism to social media marketing ☁️ The power of authentic community building and why it matters for brands ☁️ Why taking risks and moving cities helped shape her career growth ☁️ How mental health and self-care play a role in professional success ☁️ The lessons she learned from co-founding a beauty st
#150 Creating VIP Experiences In Sports Marketing with Ausley Karner, Senior Manager, Influencer Content at NASCAR
✨ Ausley Karner, Senior Manager, Influencer Content at NASCAR ☁️ How Ausley transitioned from agency life to NASCAR ☁️ The power of soft skills and why they matter in marketing ☁️ How NASCAR uses influencer marketing without a physical product ☁️ Knowing when to leave a job and making career moves with confidence ☁️ Behind-the-scenes of a viral NASCAR influencer campaign Join the Sky Society Wome
#149 Creating Your Dream Job in Sports Marketing with Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox
✨ Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox ☁️ How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired ☁️ How to turn gaps in an organization into career-making opportunities ☁️ The mindset shifts that help you stand out a
#148 Building a Marketing Career That Fits You with Alexandra Lawrence, Director of Marketing at South Block
✨ Alexandra Lawrence, Director of Marketing at South Block☁️ How experimenting with different industries in your 20s helps shape your career☁️ Essential skills for breaking into the food marketing industry☁️ How to identify your career superpowers and align them with your goals☁️ The power of networking and how to use coffee chats effectively☁️ Tips for standing out in product and food marketing
#147 Influencer Marketing Insider Secrets with Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager at Halara
✨ Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager ☁️ How to land a job in influencer marketing, even if you have no prior experience ☁️ Evolution of the influencer marketing industry, from pricing changes to new platform trends ☁️ What brands look for in influencers beyond just follower count. ☁️ How micro-influencers can price themselves, negotiate deals, and leverage past performance
#146 Build Your Career Like a Business with Cherene Aubert, VP of Digital & Ecommerce at ILIA
✨ Cherene Aubert, VP of Digital & Ecommerce at ILIA ☁️ How to evaluate job opportunities the way an investor evaluates companies ☁️ Tips for mastering self-advocacy in one-on-ones & negotiations to better position yourself for raises, promotions, and expanded responsibilities ☁️ Building influence across your organization and the power of networking upward ☁️ How to go beyond your job des
#145 Meet Marketing Girly Mentorship
Join Natalie for a special solo episode where she announcing Sky Society's new Marketing Girly Mentorship program.Apply to Sky Society AcceleratorApply to be a Mentor
#144 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros [Replay]
✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution
#143 Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
✨ Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Grou
#142 How Curiosity Shapes a Marketing Career with Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video
✨ Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video ☁️ Jennifer’s journey from CVS to Johnson & Johnson, and then to Prime Video ☁️ The value of curiosity and adaptability in forging a unique career path ☁️ Insights into the differences between working in healthcare, CPG, and entertainment industries ☁️ Lessons learned from startup experiences and returning to a corporate en
#141 Breaking Into Luxury Media from a Non-Traditional Path with Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana
✨ Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana ☁️ Patrizia’s journey from Italy to leading media strategy at Dolce&Gabbana ☁️ The importance of leveraging diverse experiences in the luxury industry ☁️ How early technical roles shaped Patrizia's skills for strategic leadership ☁️ Advice for transitioning into luxury without prior industry experience Join the Sky
#140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
✨ Mackie Swoger, Senior Manager, Marketing @ Hulu ☁️ Mackie’s story of resilience and adaptability in the entertainment world ☁️ Career-defining lessons learned from 10+ college internships ☁️ How to break into entertainment marketing and stand out ☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaigns Join the Sky Society
#139 How to Get Marketing Experience in 2025
Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025.Apply to Sky Society AcceleratorGet Marketing Experience Lab
#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa
✨ Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan’s unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group.F
#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK
✨ Brittany Bishop, VP of Marketing at GirlTREK☁️ The value of vulnerability in professional settings ☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story ☁️ Strategies for breaking into competitive industries and taking risks in new cities ☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or soci
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