Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Join the host as they interview CMOs, thought leaders, and marketing executives from the D2C and B2B worlds. The podcast covers brand marketing, performance marketing, organic and paid media campaigns, and marketing intelligence for predictable growth. Guests have included Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, and many other notable marketing leaders. The show promises no marketing fluff and encourages listeners to leave reviews to help the content reach more marketers.
Episodes
Mark Evans — Skills To Becoming a Business-Building Marketing Leader
Dots Oyebolu welcomes Mark Evans, Founder and Fractional CMO of Marketing Spark. Mark shares his journey from technology journalism to advising SaaS companies on growth and strategy. The conversation focuses on why brand positioning is crucial to achieving product-market fit, how weak differentiation limits demand generation and why many companies overinvest in tactics at the expense of fundamenta
Jessica Rhodes — Grow Your Podcast with Predictable Podcast Guesting Strategies
Join Dots Oyebolu as he talks with Jessica Rhodes, Founder of Interview Connections. Jessica shares how interview-based shows can grow networks and audiences while solo formats work best for nurturing an existing audience. She explains how to define podcast goals, identify ideal guest segments and use guesting to drive high-quality leads. The conversation digs into prep calls as a “great divide” i
Eric Montgomery — The Benefits of Using Branded Podcasts for Brand Growth
Dots Oyebolu speaks with Eric Montgomery, Founder of The Podcast Haven. Eric shares how he moved from music and voiceover engineering into building a podcast production company. He explains why brands should focus on niche audiences, how company culture shapes a show and why host choice matters. He also reflects on creativity, experimentation and the discipline required to deliver high-quality aud
Mason Cosby — Leveraging Technology in Account-Based Marketing for Revenue Growth
Today, Mason Cosby, Founder of Scrappy ABM, explains how a strategy-first approach powers account-based programs, why technology should support rather than replace human judgment and how marketers can translate signals into revenue outcomes. Mason reflects on changing B2B buying behavior, the tension between automation and personalization and the importance of clear messaging in crowded marke
Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 2)
Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and s
Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 1)
Dots Oyebolu talks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac charts his path from artist to agency leader and explains why context still drives effective advertising. He compares contextual with behavioral targeting, outlines why precision promises often fall short, and discusses how teams can measure omnichannel impact when attribution is murky. Isaac closes with practical proxy me
Steffen Hedebrandt — The Culture of Marketing Revenue Attribution in Go-to-Market Teams
Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while
Laura Nguyen — Maximizing Marketing Team Performance for Organizational Success
Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth i
Escape the Overwhelm of Online Business Marketing Operations
Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing ev
Go-to-Market Wings That Make E-Commerce Brands Fly
On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to dri
High-impact Customer Stories That Build Brand Advocacy
Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical format
The Branches of LinkedIn Marketing That Drive Commercial B2B Impact
Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.Key Takeaways:00:00 Introduction
What Is the Demand and Supply Paid Search Model?
On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics
A Quick Guide to Marketing Automation for Brand Strategists
In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.Key Takeaways:00:00 Introduction.03:12 Build
Customer Retention Marketing With Intention and Profits
On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intentio
Growing Your B2B Business With the LinkedIn Master Plan
Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth. Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperfo
Behavioural Marketing That Drives Customer Action and Loyalty
Dots Oyebolu speaks with Nancy Harhut, Co-Founder and Chief Executive Officer of HBT Marketing. They explore the world of behavioral marketing and how marketers can leverage psychological principles to drive customer acquisition and brand loyalty. The conversation covers practical applications of behavioral science, from influencing stakeholders to crafting compelling narratives that activat
Going-To-Market With D2C Marketing Strategies That Drive Revenue
Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketer
B2B SEO Strategies for Websites and Demand Captures
Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice*, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to
B2B Podcasts Need Less B2B and Way More of This
Dots Oyebolu welcomes Ryan Sullivan, Founder and Owner of Podcast Principles, on this episode.Ryan shares his expertise in helping B2B brands leverage podcasts to build audience-focused marketing strategies. He discusses how companies can move beyond short-term KPIs and embrace podcasts as a long-term vehicle for content demand generation. Ryan also highlights the importance of creative freedom, c
Brand-Focused Marketing Strategies for the New Online Era
Laura Erdem, Sales Leader - Americas of Dreamdata, shares how sales and marketing teams can work together more effectively by focusing on shared business goals rather than forced alignment. Laura highlights the role of revenue attribution in helping marketers understand which activities are driving real impact, while acknowledging the complexity of measuring modern buyer journeys. She also discuss
A Look at the Maturity Curve for Launching Successful Podcasts
On this episode, Dave Jackson, Founder of School of Podcasting, joins Dots Oyebolu to unpack the concept of podcast maturity and why many shows fail to gain traction. With nearly two decades of experience, Dave shares practical advice for marketers looking to launch or improve their branded podcasts.From understanding your “why” to maximizing content distribution and measuring engagement, this con
The Marketing Treasure Hunt for Opportunities in Consumer Behaviour
Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior. He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than d
Grow With Email, the Most Untapped Marketing Strategy
Join Dots Oyebolu as he speaks to Jay Schwedelson, Founder of SubjectLine.com, about the evolving role of email marketing in a rapidly changing digital landscape.Jay shares tactical insights into how businesses can maximize their email strategy amidst budget cuts, automation fatigue and the rise of AI. From building smarter contact lists to rethinking autoresponders, this episode delivers practica
Reimagining Growth Marketing Strategies for Today’s Brands
Dots Oyebolu’s latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success. With a no
LinkedIn Ads Is the Secret Weapon for B2B Customer Growth
Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world’s first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.Key Takeaways:(01:25) AJ shares how he transitioned from SEO and Google Ads int
Business Intelligence Strategies for Paid Media Revenue Streams
Dots Oyebolu and Cory Henke, Founder and CEO of Variable Media, discuss modern paid media intelligence. Cory shares insights from his journey via major agencies and platforms to build a data-first paid media agency. He unpacks the challenges and philosophies around attribution and campaign measurement and explains how business intelligence tools like Power BI help brands unlock deeper visibility i
Your Outbound Email Marketing B2C Go-To-Market Solution
Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers c
What It Takes To Build Diverse and Inclusive Marketing Strategies
Dots Oyebolu welcomes Michelle Ngome, Founder and President of the African-American Marketing Association (AAMA), in this episode.Michelle shares her journey from finance to marketing, emphasizing the importance of integrated strategies that blend traditional and digital efforts. She unpacks the evolution of inclusive marketing, the challenges and triumphs of building a diverse marketing community
Why Podcast Ads Should Be Part of Your Marketing Strategy
Join Dots Oyebolu as he speaks to Heather Osgood, Founder of True Native Media Podcast Advertising, a podcast representation agency that specializes in connecting mid-level shows with advertisers.Heather shares the growing value of podcast advertising in modern marketing strategies. She explores the unique power of host-read ads, the intentional nature of podcast audiences, and how brands can bene
The Corporate Advancement of Women in Marketing Leadership
In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women’s empowerment. She dives into the critical need for representation, confidence-building and collaborati
Create Solid Content Marketing Operation With Content Intelligence
In this episode, Dots Oyebolu speaks to Cruce Saunders, Founder and Principal at Simple [A], about building scalable content operations using intelligent systems and structured processes.Cruce shares how organizations can transform content from a chaotic expense into a strategic asset through clear handoffs, semantic models and composable architectures. Drawing from decades of experience, he outli
Marketing of the Customer, by the Customer and for the Customer
In this episode, Dots Oyebolu speaks with David Meerman Scott, Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.”David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion. Key Takeaways:(01:34) Transition
Growing Commercial Value by Building Brand Communities
Join Dots Oyebolu as he speaks to Mark Schaefer, Executive Director at Schaefer Marketing Solutions to unpack the profound impact of brand communities in today’s marketing landscape. The conversation explores the shift from traditional advertising to emotional connection, the role of purpose in community strategy, and how major brands like Nike and Coca-Cola have embraced communities to drive
The Sales-Oriented B2B Digital Marketing Playbook
Lilach Bullock, Founder of Lilach Bullock Limited, a Forbes Top 20 Women Influencer, speaker and sales-oriented digital marketing consultant, meets with host Dots Oyebolu, to share her personal journey from legal secretary to global digital marketing influencer. She and Dots explore the critical alignment between sales and marketing, why businesses today can no longer rely on word-of-mouth al
Rethinking Paid Search Marketing for High Commercial Impact
In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Goo
Why Brand Positioning Matters in the CPG Industry
Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning. She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today’s complex brand e
Audio Journalism for Marketers in a Digital Media World with Corey Coates
Today, Corey Coates, CEO and Co-Founder of Podfly Productions, LLC, joins Dots Oyebolu to talk about high-level, B2B brand marketing. Corey shares his decade-plus journey helping executives and brands embrace podcasting as a vital component of their content marketing strategies. In this episode, Corey explains how executive-level podcasting often begins in unexpected ways, the importance
To a Strategic Marketing Leader, SEO Is Spelled R-O-I
Dots Oyebolu speaks with James Wirth, Senior Director of Strategy and Growth Marketing at Citation Labs, to explore how SEO is more about ROI than just rankings and why SEO professionals should “steal” budgets from PPC campaigns.James shares insights on the impact of AI on search, the role of structured content, backlinking strategies, and how competitive analysis shapes SEO success.Key Takeaways:
How Important Is Digital Marketing Transformation to Revenue Engines?
Dots Oyebolu’s guest for this episode is Isaiah Studivent, CEO of Evron, a revenue marketing agency helping B2B SaaS companies scale from $1M to $10M ARR. Isaiah shares his journey from graphic design to entrepreneurship, the pivotal moments that shaped his agency’s approach and why revenue marketing is the future of growth. Key Takeaways:(02:21) A client’s harsh feedback led to a pivotal shi
Understanding The Growth Marketing Data Activation Process
In this episode, Jason Vana, Founder and CEO of SHFT Agency, breaks down the power of brand strategy, explaining how businesses can create a compelling identity that not only attracts the right customers but turns them into advocates. He highlights the often-overlooked role of brand strategy in driving long-term business success and revenue growth.Key Takeaways:(02:23) A strong brand identity can
Effective Performance Marketing Strategies for Startup Growth
In this episode, Stefan Boettcher, Founder and Director of QLICK.XYZ, joins Dots Oyebolu to explore the world of performance marketing for startups. Stefan shares his journey from agency work to running his own business, highlighting the key challenges startups face in paid marketing.Key Takeaways:(06:20) Common pros and cons of startup performance marketing.(08:41) Challenges of bootstrapped vs.
Questions Brands Should Consider Before Making a Podcast
Dots Oyebolu sits down with Katherine Kerr, Founder of Podcast Pioneers, to speak about expert insights into podcast strategy, from setting a clear vision to ensuring sustainability and maximizing audience reach. Katharine discusses the importance of understanding audience behavior, creating high-quality content and integrating podcasts into a broader marketing ecosystem.Key Takeaways:(01:24) Podc
Advanced B2B Performance Marketing Strategies That Deliver Real Growth
Clark Johannson, President and CEO of ClickSpace, board member at Young Presidents' Organization (YPO), and Director at A100, shares his expertise on advanced B2B performance marketing strategies, emphasizing the importance of unit economics, marketing intelligence and customer insights. Through decades of entrepreneurial experience, Clark provides actionable insights into revenue predictabil
Unlock Revenue Growth With Effective Conversational Marketing Tactics
Dots Oyebolu is joined by Jeff Large, CEO and Founder of Come Alive. Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process.Key Takeaways:(01:22) The transition from teaching langua
Internal Communication and Branding Strategies for Companies
Join Dots Oyebolu as he speaks with Ben Baker, CEO of Your Brand Marketing. Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success.Key Takeaways:(03:15) The high c
Audio Journalism for Marketers in a Digital Media World
Juleyka Lantigua, Founder and CEO of LWC Studios, joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content.Key Takeaways:(01:30) Juleyka’s journey in media, from
Leveraging Podcasting as an Influencer Marketing Tool
Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.Key Takeaways:(02:56) Selecting the ri
B2B Marketing Is Broken; It's Time We Fix It
Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world’s first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful
Human-Centered Design Reshaping the Future of B2B Marketing
Dots speaks to seasoned marketer Shraddha Sriram, Podcast Marketer at Chakravyuh Labs, who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful cus
Leverage AI To Improve Social Media Advertising Performance
Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaway
The Impact of Retail Media on D2C Omnichannel Marketing Strategies
On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.Key Takeaw
Building Better B2B Marketing Operations for Demand Generation
Tyler Durman, CEO and Founder of Ignition Growth Consulting, joins Dots Oyebolu on this episode. They discuss the essentials of B2B marketing operations, sharing insights on demand generation, the impact of AI and aligning people and processes before implementing technology.Key Takeaways:(03:15) The evolution of Austin Growth Meetup.(04:37) The importance of the 44X demand revenue funnel in
This Is What ‘Good’ Account-Based Marketing Looks Like
Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM’s unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success.Key Takeaways:
Scale Your Brand With Omnichannel Social Media Marketing
Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel.Key Takeaways:(05:51) Socially native marketers bring a competitive advantage.(08:02) Audience
High-Impact Digital Transformation Strategies for Growth Brands
Join Dots Oyebolu as he interviews Vladimir Botsvadze, Mentor at Techstars, the #1 global marketing thought leader, according to Thinkers360. Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world.Key Takeaways:(04:35) The importance of storytelling in marketing to humanize brands.(07:22) The significance
Technology Talent and How Global Jobs Are Coming to Africans
Join Dots Oyebolu as he speaks with Eyitayo Ogunmola, CEO of Utiva. Eyitayo shares his journey in tech, discussing the rise of Africa’s talent pool, Nigeria’s aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem.Key Takeaways:(04:14) Africa’s middle class has grown to 31
The Role of Artificial Intelligence in Marketing Analytics and Website Optimization
On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.Key Takeaways:(03:41) AI should not be used to write content; it’s best for i
Building Loyal Communities With B2B Influencer Marketing
In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.Key Takeaways:(03:38) Building personal relationships in B2B
B2B Social Media Marketing Strategies That Help Small Businesses
Join Dots Oyebolu as he speaks with Jonathan Pollinger, Freelance Social Media and AI Trainer. Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success.Key Takeaways:(01:04) Jonathan shares his background and transition to social media training.(04
Taking Likable Brands From Growth to Purpose
On this episode, Dave Kerpen, Co-Founder and Executive Chairman of Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution
Using Artificial Intelligence in Marketing for Competitive Advantage
Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning a
The B2B Video Marketing Hack for Profitable Brands
Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.Key Takeaways:(01:50)
Grow Your Brand and Beat Competition With Paid Media Automation
On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key
Secrets to a Fan-Obsessed Podcast Media Production
Join Dots Oyebolu as he speaks with Lee Schneider, Founder and Lead Producer at Red Cup Agency. Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights i
Opportunities for Marketers in No-Code Website Development
The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca, Co-Founder and COO of Framedrop, discusses the no-code revolution, diving into the benefits and practical applications of these tools for
An Expert Look at Supporting Business Strategy With Performance Marketing
Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric
What You Need To Know About Paid Media's Constant Innovation
Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.Key Takeaways:(01:46) Navah’s career
Podcasting Strategies, Preferences and Analytics in the B2B World
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5In this episode, Dots Oyebolu is joined by A. Lee Judge, Co-Founder and CMO of Content Monsta. Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoption,
Your Podcast-in-a-Box Strategy for Brand and Business Growth
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagem
Tell Your Brand Stories and Successfully Drive Business Results
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the i
Establishing Brand Leadership With Events Marketing
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and c
Reducing B2B Marketing Cost per Acquisition by Increasing Brand Awareness
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks to Stefan Maritz, currently Marketing Lead at CXL, and Head of Marketing at blackbear at the time of the interview. Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B
Mastering Marketing Operations
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Daniel Murray, Founder of The Marketing Millennials. Daniel shares his journey from marketing operations to building a media powerhouse with over a million followers. This episode dives into mastering marketing operations and the crucial elements needed to become a successful marketin
What Marketing Leaders Need To Know About B2B Procurement
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he converses with Dayo Aluko, B2B Strategic Sourcing and Procurement Specialist. In this episode, Dayo dives into the nuances of B2B procurement, sharing his vast experience across various industries and shedding light on what marketing leaders need to know to navigate procurement challenges effecti
Is Podcasting the Fastest-Growing Medium To Engage With Customers?
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Jennifer Smith, Founder and CEO at everythingpodcasts.com. In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in busi
Optimizing Your B2B Marketing Platforms for Customer Generation
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more
The Power of Reputation Management for Small Businesses
Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.Key Takeaways:(4:04) How online reviews
Modern Customers Demand Reception Marketing From Brands with RJ Licata
Try Leadfeeder today and turn pageviews into pipelines! -https://bit.ly/3xMPOV5Join Dots Oyebolu and guest RJ Licata, Sr. Director of Marketing at Terakeet, to explore the nuances of Owned Asset Optimization (OAO) and its impact on marketing strategies. RJ reveals how OAO enhances marketing efficiency and broadens its application across various industries.Key Takeaways:(01:41) RJ’s transition from
Simplified Marketing: Leadership for CMOs
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