The Digiday Podcast
The Digiday Podcast is a weekly show that covers the big stories and issues affecting brands, agencies, and publishers as they transition to the digital age.
Episodes
Why the creator economy is splitting in two
Gone are the days of the one-size-fits all influencer deal. On one hand, creators are being treated like programmatic buys, measured on performance and scale. On the other hand, mega creators are locking down Hollywood-style brand integrations and long term equity deals. In this episode of the Digiday Podcast, Portal A co-founder and president Zach Blume breaks down what's behind the creator econo
Which Golden Girl is WPP most like?
Is Omnicom to the ad industry what The Brooklyn Nets are to basketball? Or maybe Omnicom is more like Blanche Devereaux of The Golden Girls. Depends on who you ask. On this episode of the Digiday Podcast, executive editor of news Seb Joseph and senior editor, media buying and planning Michael Burgi took a look at the current ad agency landscape, including Omnicom's IPG takeover, WPP's attempted co
Can OpenAI build a $1 billion ad empire?
OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. Just seven months after its initial launch, OpenAI’s ad business is running at a $1 billion annualized revenue run rate. By the end of the year, the tech company projects its ads business will rake in $.25 billion in ad revenue. That projection surges to $100 billion by 2030. The question is: Can OpenAI woo advertis
How Semafor is redefining the head of video role
Semafor technically had had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom role, Banicki’s position spans the editorial and business sides of Semafor.“I feel like I have like a really fun job where I get to talk to Ben [Smith, co-founder and editor-in-chief of Semafor] every day about
As more surfaces become ad inventory, the economics get complicated
Ads are coming for smart refrigerator screens, car dashboards and AI search results. So what happens when everything becomes ad inventory? On this episode of the Digiday Podcast, hosts Tim Peterson and Kimeko McCoy dig into how far advertising can expand before the business of selling attention starts to break down.
The Amazon-FTC case and the myth of ad auction transparency
The U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Amazon’s alleged opaque ad auction dynamics aren’t exactly beyond the pale when it comes to what ad buyers experience across platforms and the programmatic ad marketplace today. In this week’s episode, Digiday executive editor of news Seb Joseph joined the show
5 questions facing advertisers, publishers and creators heading into fall
A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an independent ad tech company, Hank Green was unbesmirched, and publishers’ complaints about Google were simply that.
Then this summer happened.
In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing indu
The case for and against publishers blocking Google
Google’s AI crawlers are eating away at publisher traffic by serving answers directly in search, but blocking them comes with risks. Digiday media reporter Sara Guaglione and executive editor of news Seb Joseph join this episode of the Digiday Podcast to break down what publishers actually stand to lose in the zero-click era—a core theme at the upcoming Digiday Publishing Summit in Miami this Sept
AI is reshaping agency work, but where's the line?
Agencies are pushing AI deeper into everyday work while still figuring out what should and shouldn't be automated. Digiday caught up with agency leaders and early-career marketers about AI, automation and where they're drawing the line.
How much control should AI have over media buying?
Butler/Till is quickly moving its AI agent media buying work from experimentation to implementation across more clients, platforms and channels. Controls, however, look different from client-to-client and channel to channel. In this episode of the Digiday Podcast, Scott Ensign, chief strategy officer at Butler/Till, joins the Digiday Podcast to discuss how the agency is putting agentic media buyin
Inside’s Stagwell’s AI media curation marketplace
Inventory access has become a tug-of-war between agencies and ad tech companies. In this episode, Matt Adams, global CEO of Stagwell Media Platform, joins the Digiday Podcast to talk about why Stagwell is building its own inventory marketplace and what agencies hope to gain by moving closer to supply.
WTF is the IAB's Redefining Media Types standard?
The IAB has a new acronym—the RMT, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.
What happens to agencies when AI does the busywork?
As AI takes on more repetitive marketing tasks, agencies are being forced to rethink what they’re selling. Omnicom Media Group North America CEO Ralph Pardo joins Digiday from the Cannes Lions International Festival of Creativity to talk about the future of agency talent, the rise of “capability companies” and why human judgment still matters.
The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer
For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the anatomy of a sports marketing deal and why emerging media is Ally's next bet.
Creators vs. influencers: Inside the divide (RERUN)
Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the Digiday Podcast, Digiday staffers debate the topic.
Inside the infrastructure behind Unilever’s creator force
Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.
Meta courts agencies with expanded ad tools while AI reshapes the industry
At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.
Spotify rebuilds ad business around automation, AI to win bigger media budgets
Spotify’s ad business is trying to evolve beyond audio. At this year's Cannes Lions, Digiday senior marketing reporter Kimeko McCoy catches up with Brian Berner, VP of advertising partnerships at Spotify, about automation, AI, video and Spotify’s push for bigger media budgets.
What happens when brands AI clone their talent?
Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson unpack the rise of digital twins, AI sprawl and authenticity.
How automation and AI are rewriting the upfront marketplace
The upfront marketplace has long been built on relationships and negotiation. Now, automation and AI are changing how deals get done.
ChatGPT ads are underperforming. Why are brands staying?
OpenAI's ad pilot is plagued with reporting hiccups and under-delivery issues. It's testing marketer's patience, but the fear of missing out on AI's next big platforms seems to outweigh their frustrations.
BuzzFeed, Vox and the end of the site traffic era
Once valued in the billions, digital media giants like BuzzFeed and Vox Media are now selling assets and restructuring as the old traffic-driven publishing model breaks down. On this episode of the Digiday Podcast, Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione joins hosts Kimeko McCoy and Tim Peterson to unpack what the fall of billion-dollar valuations says a
Can retail media networks survive the shift to agentic commerce?
If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their
Why Duluth trusts AI agents with bidding, but not brand storytelling
The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on
WTF are brand health metrics?
Is the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.
The Netflix playbook: JBPs, programmatic power, and the future of the upfront deal
In this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.
Why OpenAI is moving fast to build an ads business
The AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.
Inside The Trade Desk's programmatic power struggle
Major agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
Why The Guardian’s first reader-facing AI product isn’t a chatbot
The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust.
“We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris
How to sell an influencer agency: Lessons from Digital Voices founder Jennifer Quigley-Jones
What does it take to sell an influencer agency right now? This week on the Digiday Podcast, Digital Voices founder Jennifer Quigley-Jones joins Kimeko McCoy and Tim Peterson to break down her agency’s sale to PMG. Plus, what it says about the booming creator economy M&A moment.
After WPP reckoning: The case for and against principal media
A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor of news Seb Joseph and Michael Burgi, senior editor of media buying and planning, join the Digiday Podcast to discuss why agencies are leaning into principal trading, and why some brands are finally reining them in.
TikTok after the legal fight: Why it’s coming for Meta’s ad dollars
Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. Digiday senior platform reporter Krystal Scanlon joins this episode of the Digiday Podcast to discuss why what looks like business as usual on the surface is more likened to hushed plight for more ad dollars, creators and users.
OpenAI's ad push begins, and The Knot is co-piloting
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.
Why some creators are now back auditing their brand deals
Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.
ChatGPT enters the ad game. Now what?
The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms reporter Krystan Scanlon joins the Digiday Podcast to make sense of it all.
Digiday ranks the best and worst Super Bowl ads of 2026
Anthropic took a jab at OpenAI's ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, Tim Peterson and Kimeko McCoy are joined by Sunny Bonnell, co-founder and CEO of global brand strategy and design agency Motto, to reflect on the best and worst commercials
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last month.
The media conglomerate ran a test with ad agency RPA, marketing analytics firm Newton Research and Comcast-owned ad tech firm FreeWheel to have AI agents participate in buying an ad against a live NFL pl
Creators vs. influencers: Inside the divide
Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the Digiday Podcast, Digiday staffers debate the topic.
The top AI platforms for publishers, ranked
Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded exponentially. Especially just in the past year.
But then the publishers have to evaluate those options. Fortunately Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione have done a lot of that legwork in drafting a
CES 2026: Agentic AI hype vs. media buyers' pragmatism
This year's CES was all about agentic AI and little else. Digiday executive editor Joseph was boots-on-the-ground for this year's show in Las Vegas. He joins this episode of the Digiday Podcast to make sense of this year's event, and what it means as 2026 gets underway.
'The year where the dust settles': Digiday editors share 2026 predictions
This week's episode takes a look at how 2025's cliffhangers—everything from Netflix's planned acquisition of Warner Bros. Discovery to the ripple effects of the Omnicom-IPG merger—and how it all could play out in 2026. Digiday managing editor Sara Jerde and executive editor of news Seb Joseph join hosts Tim Peterson and Kimeko McCoy to try and read the 2026 tea leaves.
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments, from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to the introduction of AI-only video feeds. But there were also developments that didn’t really happen, like the U.S. spinoff of TikTok and Google’s third-party cookie deprecation. Digiday editors Sara Jerde and Seb Joseph joined hosts Kimeko McCoy and Tim Peterson to recap the year that w
The Disney-OpenAI deal and generative AI copyright concerns
This week’s episode recaps Disney’s deal to open up its character library to OpenAI and Google’s reported plan to roll out ads in its Gemini chatbot.
Then Davis Wright Tremaine partner Rob Driscoll joins the show to delve into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools (16:40).
The case against AI agents for programmatic ad buying
This week’s episode unpacks two major developments in the media and entertainment industries. Digiday’s executive editor of news Seb Joseph joins to analyze Netflix’s plan to purchase Warner Bros. Discovery’s studio and streaming business (3:43) as well as Meta’s foray into signing content licensing deals with publishers for its AI chatbot (25:37).
Then this week’s featured segment is a live rec
Can a new CEO and massive AI bet turn WPP's sinking ship around?
On this week's episode, the smoke is clearing in the Omnicom-IPG merger with a clearer look at how its media, tech and creative will operate going forward coming into focus. Plus, another ripple in OpenAI's author lawsuit begins to surface.
Then (16:30), Digiday's senior marketing reporter Sam Bradley joins the show to discuss WPP's turbulent 2025, and what it'll take to turn things around in 20
How Black Friday could 'fast track' OpenAI's ad plan
This week’s episode recaps the who’s who of Warner Bros. Discovery acquisition bids, the end to Meta’s antitrust case, the Omnicom-IPG deal’s final hurdle and why Adobe acquired Semrush. Then (13:40), Digiday’s platforms reporter Krystal Scanlon joins the show to discuss how OpenAI could seriously pursue an ad business.
The ‘is a hot dog a sandwich’ problem in AI advertising
This week’s episode recaps Paramount raising new ad arbitrage questions, Amazon and Google unveiling new ad agents and IAB Tech Lab introducing its Agentic RTB Framework. Then Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields join the show to outline how, with the introduction of Ad Context Protocol and ARTF, the ad industry is laying the pipes for programmati
How to build an AI-generated focus group
This week’s episode recaps the YouTube TV-Disney distribution standoff (5:50), Netflix’s interest in acquiring Warner Bros. Discovery (14:50) and the rising revenue Google and Meta are reaping from their respective short-form video platforms (20:00). Then Tracy Yaverbaun, gm of The Times and Sunday Times, joins the show to talk about the British news publisher’s work with Electric Twin to create a
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
On this week's episode, digital creator and actor Kalen Allen talks navigating brand safety and the so-called culture wars in the creator economy (24:50). Plus, what WPP Open Pro launch says about the agency AI arms race, Reddit’s Perplexity lawsuit and the future AI framework, and the latest on the Warner Bros. Discovery possible sale.
How brand-creator deal dynamics need to evolve
This week's episode pours one out for Google's Privacy Sandbox as the saga comes to an end and takes a look at the rise of agentic AI while Pinterest tries to curb its AI slop. Then (21:24), David Huntzinger, an agent at talent management firm Night, joins the show to make sense of how the creator economy is positioning itself as a media channel.
The Sora-TikTok U.S. era of short-form video
This week’s episode recaps Instagram eyeing the launch of a CTV app and Perplexity putting its ad business on pause. Then Digiday platforms reporter Krystal Scanlon joins the show to to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray alongside the impending TikTok U.S.
The Trade Desk under pressure
This week’s episode unpacks OpenAI’s launch of the Sora app and what it reveals about the company’s push into advertising (2:39). We also dive into Meta’s plan to use AI chatbot data for ad targeting (12:59), and Paramount’s acquisition of The Free Press, with founder Bari Weiss set to lead CBS News as editor-in-chief (16:14).
Then, Digiday’s Seb Joseph and Ronan Shields join the show to discuss
OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu
This week’s episode recaps OpenAI’s latest steps towards launching an advertising business (2:25), new details about ByteDance’s reported involvement in TikTok U.S. (10:21) and Meta’s introduction of an all AI-generated content platform with Vibes (14:34). Then Eater’s editor-in-chief Stephanie Wu joins the show to share her systems and tips for getting through the average work day (23:58).
TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington Post’s Sam Han
This week’s episode recaps the deal for a U.S.-only version of TikTok (4:15), Disney’s Jimmy Kimmel controversy (10:27) and Meta’s talks to license content from publishers (18:21). Then The Washington Post’s Sam Han joins the show to explain what the role of chief AI officer actually entails and why a media company would want to appoint an AI overseer (26:26).
Related stories
Even with a new U
Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers to see RMNs as full funnel marketing channels as opposed to a search and display one trick pony. Now, if advertisers like Ferrero see it as such, that’s still up for debate (18:29).
Also on this episode, why Paramou
How AI rewrites search for publishers
This week's episode goes inside the search wars. More people are starting their online search with AI-powered chatbots and publishers are feeling the effects. To breakdown what AI search means for publishers (15:22), Digiday staffers Jessica Davies, senior media editor and Sara Guaglione, senior media reporter, join the show.
Also on this episode: Google won't have to sell Chrome after all (1:27
The Summer Things Turned Messy
This week’s episode recaps what ended up being a messy summer, from corporate changeovers and AI existentialism to fresh competition for Google and a return to the TV bundle for streaming. Oh, and tariffs; we can’t forget tariffs. As stated, the season was kind of a mess, and Digiday managing editor Sara Jerde joined the show to help make sense of the events that transpired and what they portend f
Why AI is agencies’ frenemy
This week’s episode recaps xAI’s lawsuit against Apple and OpenAI (3:58), retail media’s recent boom that could be a bubble (11:11), and publishers’ push to usage-based pricing in their AI deals (15:23).
Then (18:50) Digiday editors Seb Joseph and Michael Bürgi join the show to discuss how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agenc
Retail Media Godmother Kristi Argyilan: "It's going to be a reset"
On this week's episode, AI startup Perplexity puts in its bid to buy Google Chrome and The Trade Desk loses exclusivity with Walmart DSP, signaling another tough loss for the tech titan.
Then (19:00), Uber's global head of ads Kristi Argyilan shares how she got her job, and why her career path may no longer be replicable.
Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's bet on becoming a search engine
On this week's episode, Disney phases out Hulu and launches ESPN streaming service, and that's just one part of streaming's current reshuffling. Meanwhile, the Omnicom-IPG d eal gets another go-ahead in the U.K.. Then, Reddit chief operating officer Jennifer Wong joins the Digiday Podcast to talk about Reddit's plans to become a go-to search engine.
Meta’s superintelligence, Amazon’s NYT deal, upfronts + publishers’ & IAB Tech Lab’s AI summit
This week’s episode recaps Meta CEO Mark Zuckerberg’s personal superintelligence memo, the reported price Amazon is paying to license The New York Times’s content and a check-in on the TV and streaming advertising upfront as negotiations wrap up.
Then (18:51), Digiday senior media reporter Sara Guaglione and executive editor of news Seb Joseph join the show to share their reporting on a recent m
Who’s winning the creator economy—and what the paramount merger & AI action plan signal next
This week's episode recaps the Trump administration’s greenlight of the $8 billion union of Paramount and Skydance, and the White House's AI Action plan. Then (16:11), Alexander Lee, senior entertainment media reporter, and Krystal Scanlon, platforms reporter, join the Digiday Podcast to parse through what’s in, what’s out and who’s getting paid in the creator economy right now.
Late night TV's shakeup, OpenAI's agentic AI tool, plus Walton Isaacson’s Albert Thompson on CTV’s ad product predicament
This week’s episode recaps what CBS's cancellation of The Late Show with Stephen Colbert says about the media business and takes a look at OpenAI's agentic AI offering.
Then (24:20) Albert Thompson, head of digital innovation at ad agency Walton Isaacson, joins the show in a live recording from Digiday’s CTV Advertising Strategies event to break down why the CTV ad industry needs to prioritize m
Creator longevity with Brandon Edelman, Plus Linda Yaccarino's exit, WPP's Leadership shake up and the AI browser wars
Creator Brandon Edelman stops by the Digiday Podcast to talk about his pivot to full-time content creation, how he strikes brand deals and life after TikTok (22:00).
Also on this episode, Digiday platforms reporter Krytsal Scanlon joins co-hosts Kimeko McCoy and Tim Peterson to talk about Linda Yaccarino’s exit from X, what WPP’s new CEO means for the holding company’s growth and how AI is shapi
Inside Michelle Khare's creator playbook, plus Paramount lawsuit, Google faces EU heat and TikTok plots a backup plan
YouTuber Michelle Khare joins the Digiday Podcast to break down how she’s leveling up her content — from viral challenges to Emmy buzz (18:24). Plus, co-hosts Kimeko McCoy and Tim Peterson unpack Paramount’s $16 million settlement with the Trump administration, why European publishers are taking aim at Google’s AI Overviews, and what TikTok’s rumored app reboot means for its U.S. future.
Meta, Netflix & FTC’s Omnicom-IPG approval + “The Secret Lives of Mormon Wives”’ Danielle Pistotnik
This week’s episode recaps Meta’s reported look at acquiring Perplexity, the U.S. Federal Trade Commission’s conditional approval of the Omnicom-IPG merger and Netflix’s deal to carry traditional TV networks in France.
Then Select Management Group’s Danielle Pistotnik (21:45) joins the show to go behind the scenes of developing “The Secret Lives of Mormon Wives” around a group of TikTok creators
Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways: AI sti
Digiday at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Between panels and parties, creators like former bachelorette Rachel Lindsay are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they’re playing a long game. Joined by Roman Wasenmüller, head of podcast business at Spotify, and Digiday Podcast co-host Kimeko McCoy, Lindsay pulls back the curtain on the
Digiday at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Nowadays, the beach and Twitter execs are harder to find. Instead of the flashy fireside chats and branded lounges, X’s execs are found behind closed doors, quietly courting marketers and media buyers against a backdrop of lawsuits, Global Alliance for Responsible Media (GARM)’s disbanding
Digiday at Cannes: Ad networks take center stage — are buyers buying in?
If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. To Peggy McCann, chief media officer at GSD&M ad agency, all signs point to one thing: retail media networks aren’t going anywhere anytime soon. It’s a tall order, but perhaps fits within the expectations of Cannes’ pageantry. For media planners like McCann, the question is: i
Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
On this episode of the Digiday Podcast, Patricia Corsi, chief growth officer at Kimberly-Clark, joins hosts Kimeko McCoy and Tim Peterson to kick off Cannes Lions 2025. Corsi shares her approach to Cannes and how she's sifting through AI hype chatter to get to the real talk of Cannes. This episode marks the start of Digiday’s daily podcast coverage from Cannes. Tune in every day this week for fres
Cannes survival tips, WBD split, ad spend outlook and WPP’s big AI bet
On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, sit down with editor-in-chief Jim Cooper and executive news editor Seb Joseph to share their top tips for surviving Cannes Lions (18:06).
Also on this episode: Warner Bros. Discovery’s plan to split into two companies, why the ad spend outlook isn’t as
AI’s big moves at NYT, Business Insider and Meta + A Day in the Life of Marie Claire’s EIC Nikki Ogunnaike
On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio. sit with Marie Claire’s EIC Nikki Ogunnaike about her day-to-day routine (14:42). Also on this episode: Amazon announces its first content licensing deal with a publisher, Business Insider makes staff cuts amid AI growth and Meta goes all in on AI ads.
Google’s AI Mode, OpenAI’s io buy, Publicis’s Capitv8 capture + Google’s AI ads era with Dan Taylor
This week’s episode recaps Google’s latest AI-related announcements, OpenAI’s hardware plans following its acquisition of io and Publicis Groupe’s purchase of Captiv8 to bolster its influencer marketing business. Then Google vp of global ads Dan Taylor (18:03) joins the show to discuss how the search giant is transforming its search advertising business for the AI era.
Upfront Week recap, Charter-Cox merger, Microsoft’s DSP shutdown + Horizon Media’s David Campanelli on the upfront market ahead
Digiday senior reporter Sam Bradley joins the show this week to recap the highs and lows of last week’s Upfront Week presentations in New York City, two major pay-TV and internet providers’ merger plans and Microsoft’s decision to shut down its demand-side platform.
Then (19:45) Horizon Media’s president of global investment David Campanelli breaks down the state of play as TV and streaming’s an
How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization
On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about the new SEO playbook in the AI era, why OpenAI is poaching Instacart’s CEO; and what Netflix’s new home screen means for product recommendations and, ultimately, ad personalization.
Big Tech earnings, AI ads, Roku’s FrndlyTV acquisition + what’s in & out in this year’s upfront
This week’s Digiday Podcast episode recaps the gloomy Q2 outlook in Meta’s, Amazon’s and Snap’s latest quarterly earnings reports, the roll-out of ads to AI chatbots and how Roku’s FrndlyTV acquisition could set it up to be a bigger streaming aggregator.
Then Digiday senior media buying editor Michael Bürgi joins hosts Kimeko McCoy and Tim Peterson (19:27) to break down what are set to be the ho
Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg
On this week’s episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google’s U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the
Google’s antitrust ruling, Netflix’s latest earnings + Digiday Reporters on Tariff Ripple Effects on Market & Advertising
On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode
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