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Amazon Seller School, How to Sell on Amazon

Amazon Seller School, How to Sell on Amazon

Todd Welch 100 Episodes May 7, 2026

This podcast is designed to help aspiring and experienced Amazon sellers build successful ecommerce businesses. Host Todd Welch shares his personal journey to $4.5 million in sales, offering tips, tricks, and secrets used by top earners. The show covers strategies for selling wholesale on Amazon, minimizing risk, and maximizing profits. It aims to guide listeners through the challenges of selling on Amazon, presenting it as one of the best online opportunities available.

Episodes

Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing May 7, 2026 875 Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you. This week covers Amazon's full logistics infrastructure opening to businesses of all sizes and what that means for FBA economics, the new Auto Buy feature and how it could reshape your pric
Commingling Ends, API Fees Delayed, Container Rates Surge 20% Apr 3, 2026 954 Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your
FBA Commingling Ends, 1-Hour Delivery, USPS Cuts: Amazon Changes Ahead Mar 26, 2026 1089 Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features. We'll break down the new returns dashboard insights Amazon
Prime Day Moves to June, DD+7 Payment Changes, AI Ad Tools Launch Mar 19, 2026 837 Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to c
Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover Feb 20, 2026 3451 Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊 Today is about who protects their listings, who defends margin, and who gets left behind. Full News: https://amazonseller.sch
AI Content Marketplace and $68B Ad Machine Feb 13, 2026 3790 Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/ Let’s break down what this means for operators.
AI Search Manipulation, Agentic Ads & CTR Power Plays Feb 6, 2026 3455 Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever.  This isn’t theory — it’s how traffic, ads, and competition are being restructured right now. Full News: https://amazonseller.school/ai-na
Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat Jan 30, 2026 3599 Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover: →
Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift Jan 23, 2026 3127 Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.  If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next. Full News: https:
Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock Jan 16, 2026 3516 Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.  Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/ I’ll break down how each
Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover Jan 9, 2026 3662 Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year.  Full News: https://amazonseller.sc
Amazon News: AI Images Win, Faster Shipping & Consumer Pressure Dec 19, 2025 3513 Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦 Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipp

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