The Marketing Intelligence Show
The Marketing Intelligence Show empowers marketing leaders to work better with data and ensure every marketing dollar counts. Hosted by Supermetrics experts, the podcast provides insights on using data to fuel growth and maximize ROI. It aims to turn raw marketing data into business growth. The show is brought to you by Supermetrics, a marketing data intelligence platform.
Episodes
How to thrive in the creative AI era : tips from LinkedIn’s head of content solutions, APAC
In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape your role as a creative and strategist, and learn practical ways to embrace it for both efficiency and quality in your marketing endeavors.You'll lear
Unify to amplify: how centralized data drives business growth for marketers
Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.Kat Warboys, Senior Director APAC Marketing, HubspotTan Gan Hup, Vice P
How AI is changing search — and what that means for SEO and content
Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine.Discover why traditional ranking me
Unlocking the holy grail of true ROAS measurement
In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.You’ll learn:Why marketing consolidation is critical and its business impactHow to unify online and
How to build smarter e-commerce marketing dashboards and avoid data overwhelm
Do your e-commerce reports tell the full story—or just a fraction of it?In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.You’ll learn:Why so many e-commerce reports fall shor
The future of the marketing tech stack: navigating complexity, CDPs, and AI hype
In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics’ Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.You’ll learn:Why bi-directional data co
The secret behind ETAM’s modern retail data strategy with Sophie Buresi
What does it really take to modernize a retail company’s approach to data?In this episode of The Marketing Intelligence Show, we sit down with Sophie Buresi, Global Data and CRM Factory Director at ETAM Group. Sophie shares how the team moved from legacy systems and disconnected tools to a modern, cloud-based setup that supports smarter segmentation, marketing measurement, and decision-making. You
How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack
What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data?In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data pr
TikTok trends: Turning viral moments into business results
47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, we dive into how marketers can turn TikTok trends into real business outcomes.Join Ankita Mehta Shodhan, Product Marketing Lead at TikTok, and Kristina Knut, Creative Program Manager at Supermetrics, as they break down what makes a trend on TikTok—from
Turning MMM data into insights with Juha Nuutinen from Sellforte
In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM). They go beyond the basics to explore how modern MMM has evolved, why it's gaining popularity, and most importantly, how marketers can turn insights into action. Whether you're just starting or looki
Modern marketing measurement with Supermetrics and Google Cloud
In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook.Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer E
Proving marketing effectiveness in the age of data fragmentation
With marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge.
In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators
Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social.
Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social.
For m
Navigating the TikTok turmoil: what marketers need to know
What happens when one of the world’s biggest social media platforms faces an uncertain future?
In this episode of The Marketing Intelligence Show, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her year
Inside media measurement at Google: Balancing brand, performance and AI
In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.Key topics include:- How Googl
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose:Transitioned from agency owner to leading FIFCO’s marketing transformation.Built an in-house agency that scaled across three countries and won awards.Established a Marketing Data Fo
How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends
On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.
Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the ga
Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation
In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions.
Key discussion points include:
Centralizing
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide.
Discover product updates, unforgettable sessions, and audience moments that made this event a sta
Demystifying marketing mix modeling (MMM)
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.
Discover what MMM is, why it's crucial for today's marketers, and how it can help
Manscaped's edgy marketing: How data & analytics drive risk and reward
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.
Speakers:
Lanny Chiu, VP of Anal
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.
You’ll learn:
How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
The shift towards short-form, engaging video content and its impact on marketing strategies.
The trend of bol
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-
Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisit
The power of competitive intelligence in B2B marketing with Vollrath
In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.
Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts.
Learn how Vollrath uses Supermetri
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.
Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.
Here's what
How Imajery uses data to prove value across the entire customer journey
In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey.
Here's what you'll learn:
- How to leverage data to make
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).
In this episode, you'll learn:
What impact-based attribution is and how it differs from traditional attrib
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm.
In this session, we explore:
With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahead?
In a world increasingly driven by AI,
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.
Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting.
We'll explore powerful alternatives like Marketing Mix Modelling (MMM) and incremental
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.
Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.
They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing dec
The future of Google Search & Ads in the age of Gen AI
Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads.
In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the r
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.
But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?
Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!
Here&
The future of B2B measurement
B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs?
In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Mar
Big data for marketers: Why, how, and where to start
By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start.
In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She e
Marketing leader roundtable: Fueling your growth with data in 2024
Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth?
As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth.
Supermet
Using data to power your next step: Fueling 40% annual growth
Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward.
As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success.
Mikael reveals t
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
How do you measure the impact of brand?
This is a question that has challenged marketers since the dawn of time.
But today, we’ll aim to answer it once and for all.
In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our
The next generation of marketing mix modelling
More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales.
While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to busines
Why now is a great time to move to a marketing data warehouse
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse.
In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelis
How top consumer brands measure marketing with Michael Kaminsky
The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?"
In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.
On October 25th, we're bringing together to
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing tog
Start Trusting Your Data: A marketing data governance framework for CMOs
Most marketing data problems are masquerading as data governance problems.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, Evan Kaeding, Lead Solutions Engineer
Marketing mix modeling for marketing leaders
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
In this episode, we'll cover MMM works, the results it can drive, and the type of busines
The Marketing Analytics Lifecycle
In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.
Most of your problems are due to (a lack of) Marketing Data Governance
Most marketing data problems are masquerading as data governance problems.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, we discuss how you can build a market
Breaking the silos: Why you should own your marketing data
There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically.
Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future.
But how can you
The Kaizen Framework: How to turn marketing data into growth
You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese.
So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.
Marketing data, fast and slow
In this episode, we discuss two approaches to marketing data—centralized vs. decentralized.
With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing.
On the other hand, a decentralized data model doesn't require data to be stored in a data warehouse or data
What is Marketing Intelligence?
Is Marketing Intelligence all about snooping on your competitors?
Absolutely not.
Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar.
Ultimately, it's about turning your raw stockpile of data into improved experiences for you
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi
In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data.
You'll learn:
- Two problems with data analysis
- What causes data discrepancy
- What a data narrative is
- How to interpret and tell a meaningful story with data
Data Literacy: How to build a data-driven culture with Lee Feinberg
In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills.
Tune in to learn:
What data literacy is
Why companies should invest in data literacy
How to use the 'design to act' to improve data literacy
How to build and nurture a data-driven culture
Links mentioned in the show:
Follow Lee on LinkedIn
How to create and measure paid ABM campaigns with Vin Turk
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign.
Tune in to learn:
What data is needed to measure ABM campaign performance
What marketers should pay attention to craft the right messaging for each stage of the campaign
Why LinkedIn is such an important tool for ABM
What ABM metrics you should track
Making the most of first-party data with Josh Perlstein
In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data.
You'll learn:
What's first-party data
Why it's important to collect first-party data
How to qualify the data before adding it to your data warehouse
How to analyze and extract insights from first-party data
Useful links:
Follow Anna on Twitter and Link
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
You'll learn:
What marketers and analysts should be aware of regarding their measurement
What the measurement framework is all about, and what steps does it consist of
How marketers could increase the ROI of their campaigns
Contextual advertising: How it works and why you should try it with Ned Dmitrov
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn:
What contextual advertising is and how it works
Contextual vs. behavioral advertising
Some examples of contextual advertising
How to create, run, and measure contextual advertising
Useful links:
Follow Anna on Twitter and LinkedIn
Follow S
How to set up Google Analytics 4 for ecommerce with Enrico Pavan
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so.
Tune in to learn:
How marketers should change their mindset to adapt to using GA4
How the new GA's exploration mode can be used for ecommerce
What kind of insights can one get from GA4
Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust.
Tune in to learn:
What the Hawke Method is all about
What kind of activities marketers can work on during the awareness, nurturing, and trust stage
How the success of marketing campaigns should be measured during each
Digital audio advertising 101 with Spotify
Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix.
You'll learn:
The benefits of digital audio advertising
How to get started with Spotify Ad Studio
How to measure and optimize your Spotify Ads campaigns
Links mentioned on the show:
Follow Katie on LinkedIn.
Start your free 14-day Supermetr
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.
You'll learn:
What metrics marketers should pay attention to while measuring an online marketing campaign
What you should take into consideration before calculating CAC and LTV
How to structure a campaign performance report so that it's easy to follow and take action
Links m
How to test ecommerce campaigns purposely with Colby Flood
Looking to run more ecommerce campaign experiments?
We've got you covered!
In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose.
Tune in to learn how to:
Test audiences, messaging themes, and copy structures
Analyze and optimize ecommerce campaigns effectively
Onboard a new client
Links mentioned in the show:
Follow Col
How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.
He discusses:
How to design an effective ecommerce ABM campaign
What are the key components of an effective ABM campaign
What data companies should collect to craft the right messaging for their ABM campaigns
Links mentioned in the show:
Follow Simeon on Link
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon.
In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.
Tune in to learn how to:
Overcome the challenges of siloed performance marketing data
Manage full-funnel performance marketing in a global ecommerce company
Implement new perfor
How marketers can implement marketing mix modeling with Mark Stouse
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
What groundwork teams should lay before implementing this model
How to sell the idea of marketing mix modeling to the leaders
Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly
In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy.
Tune in to learn:
Why ethical data collection is important
The differences between legal data collection and ethical data collection
How companies can build a user-privacy-first culture
Links mentioned in the show
Follow Stéphane on LinkedIn.
Start your free 14-day Sup
How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns.
Tune in to learn how to:
Choose the right targeting for your company size and brand lifecycle stage
Define the optimal audience size
Measure the effectiveness of different audiences
Links mentioned in the show:
How to measure brand awareness with Mark Dilson
In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively.
You'll learn:
When you should start measuring your brand awareness.
What metrics you should measure.
How to build a brand awareness report.
Links mentioned in the show:
Follow Mark on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
F
How to build an SEO KPI funnel report with Tyson Stockton
Have you ever heard of an SEO KPI funnel report?
In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report.
Tune in to learn:
What an SEO KPI report is.
The benefits of building an SEO KPI report.
The difference between leading and lagging metrics.
How to structure your report
Check it out: www.supermetrics
How to use data insight in your ad creatives with Anastasia Leng
Long gone are the days when marketing was just about being creative.
To make the most out of your ad budget, you need data.
In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data.
Here’s what you’ll learn:
How to use data to fuel your creativity
How to test different creatives across platforms
Tips to improve your creative qu
The future of marketing measurement: How to win in a world of data
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.
You'll learn:
Why marketing has gotten harder since 2012
The three big challenges of marketing measurement
What you can do to overcome them
Links mentioned in the show:
Follow Mikael on LinkedI
How measure your content marketing ROI with Deb Mukherjee
Looking to improve your content marketing performance?
In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.
Tune in to learn:
Three key pillars in a content marketing strategy
What content marketing metrics you should track
Why Deb uses first-touch attribution to measure content marketing
How to optimize different
How to manage and keep track of your ad budget with Remi Turcotte
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget.
You’ll learn:
What tools you can use to keep track of your budget
What metrics you should include in your paid performance report
Why you should pay attention to quality score
Links mentioned in the show:
Follow Remi on LinkedIn.
Start your free 14-day Supermetrics
How to analyze and optimize your Google My Business listing performance with Alexander Silén
Have you already optimized your Google My Business profile?
If not, it’s time to take action.
In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile.
You'll learn:
Why you should care about your Google My Business listing
How to analyze your listing performance
What metrics you should pay attention to
Links mentioned in the show:
How to develop statistical intuition with Tim Wilson
In this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can develop statistical intuition.
Tune in to learn:
What statistical intuition is
How it helps you make better decisions
How to nurture statistical intuition
Some useful resources to get started
Links mentioned in the show:
Follow Tim on Twi
How to grow a YouTube channel for business with Devin Pickell
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel.
Tune in to learn:
What tactics Devin used to improve Nextiva's YouTube channel’s performance
How to optimize your YouTube videos for search
How to analyze and optimize your channel’s performance
Links mentioned in the show:
Follow Devin on LinkedIn.
Check out Nextiva.
Start
How to show the value of your work with client reporting with Chris Hirlemann
In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting.
Tune in to learn:
What makes a good client report
How an agency should structure thor marketing reporting
What tools you could use to create an informative report
Links mentioned on the show
Check out Sleeping Giant Media.
Start your 14-day f
How to use machine learning to analyze attribution windows with Esa Tiusanen
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.
Esa shares:
How to use machine learning to improve your attribution models
How to evaluate different attribution models
How to analyze your models’ performance
Links mentioned on the show:
Follow Esa on LinkedIn.
Check out Columbia Road.
Start your 14-day free trial of
How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez
Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads?
Tune in to learn:
What kinds of brands should try TikTok Ads
How to set up a TikTok ad campaign
How to work with TikTok influencers
How to analyze your campaign performance
Links mentioned in the show:
Follow Savannah on LinkedIn.
The Social Savannah.
Start your 14-day free trial of Supermetrics.
Follow Superm
How to build a data warehouse with Sebastian Mehldau
As your business grows, your data grows too.
To keep up with your ever-changing data needs, you need a data warehouse.
That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch.
Sebastian covers:
When you should move your data to a data warehouse
How to get a sign-off on a data wareho
How to get started with conversion rate optimization with Todd Chambers
In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization:
What data you should collect to analyze your website conversions
How to set up a CRO experiment
How to validate your experiments
What reports you should build to keep track of your experiments
Psst! Todd also shares an experiment tracking template where you can rank
