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The Art Biz

The Art Biz

Alyson Stanfield 271 Episodes Oct 8, 2026

Alyson Stanfield helps artists become more productive, empowered, and successful. The podcast offers art career inspiration and practical advice for working in the studio or promoting art across the country.

Episodes

Sincerely, someone who cares with Heidi Fahrenbacher (280)
Sincerely, someone who cares with Heidi Fahrenbacher (280) Oct 8, 2026 39:06 Ceramic artist Heidi Fahrenbacher opened her mailbox in 2021 to an anonymous letter saying she'd price herself out of business. Well, she's still in business, and her income has grown about 10% every year since. In this episode of The Art Biz, Heidi talks with host Alyson Stanfield about noticing what isn't working, doing something about it, and the discomfort that comes with the territory. Heidi
This monthly review keeps your art business honest (279)
This monthly review keeps your art business honest (279) Oct 1, 2026 20:59 In this episode of The Art Biz, host Alyson Stanfield explains why she won't tell an artist how to fix slumping sales until she knows their goals and their numbers. She names the fears that keep artists from looking at their data, then lays out a simple monthly or quarterly check-in. It covers the high-level numbers worth tracking, from revenue and email to website traffic, and how to get curious
Be alert to signals you need to change course (278)
Be alert to signals you need to change course (278) Sep 24, 2026 21:07 In this episode of The Art Biz, host Alyson Stanfield makes the case that comfort is the most dangerous place to be in your art business. If you keep doing things the same way, you are bound to miss out on opportunities as things in how we show and sell art are changing so rapidly. She walks through three signals worth paying attention to: The results signal :: that something familiar has stopped
Will you be ready if your art goes viral? with Jenny McCarty (277)
Will you be ready if your art goes viral? with Jenny McCarty (277) Sep 17, 2026 41:50 When the redesign of the 2026 national parks pass became a flashpoint, watercolor artist and ecologist Jenny McCarty noticed the uproar in her community — and used her art to do something about it. What happened next landed her on Last Week Tonight, raised nearly $30,000 for parks conservation, and added thousands of names to her email list. On this episode of The Art Biz, host Alyson Stanfield ta
Even when life is heavy, your art business still needs you (276)
Even when life is heavy, your art business still needs you (276) Aug 27, 2026 18:32 Artists are a sensitive lot, and that sensitivity is what makes the work possible. It also makes everything else land harder. It's easier to get tripped up by news headlines, family illness, and travel. In this solo episode of The Art Biz, host Alyson Stanfield argues that it's more important than ever to keep making art. She also talks about what to do when you must keep the business humming so t
Stop complicating your art marketing plan (275)
Stop complicating your art marketing plan (275) Aug 20, 2026 14:51 In this episode of The Art Biz, host Alyson Stanfield makes the case that a marketing plan doesn't have to be a spreadsheet full of self-imposed deadlines. She argues for routines over rigid plans, walks through three distinct ways she sees artists approach their marketing, and reframes marketing as something bigger than self-promotion. If you've ever built a plan and abandoned it by week two, thi
The third path for artists that we aren't talking about (274)
The third path for artists that we aren't talking about (274) Aug 13, 2026 16:16 In this episode of The Art Biz, host Alyson Stanfield names three paths a serious artist can take — and makes the case for the one no one talks about. After more than two decades of teaching online, she's changing how she works with artists, shifting from multi-month courses to coaching groups and private consulting. She also announces The Third Path, a new group for artists staying in the work on
You know what to do but you're not doing it: ADHD and your art business with Georgie Coote (273)
You know what to do but you're not doing it: ADHD and your art business with Georgie Coote (273) Aug 6, 2026 31:20 Many artists know exactly what they need to do to move their careers forward. They just aren't doing it. In this episode of The Art Biz, host Alyson Stanfield talks with Georgie Coote, a National Board certified health and wellness coach who specializes in ADHD in adults, about what's often underneath that gap and why standard productivity advice tends to fail the people who need it most. Georgie
Only listen to this if you're an ambitious artist (272)
Only listen to this if you're an ambitious artist (272) Jul 23, 2026 17:09 In this episode of The Art Biz, host Alyson Stanfield makes the case that waiting isn't ambition — it's longing. She unpacks why so many artists organize their careers around a big break that rarely comes, names the three kinds of openings available to every artist, and offers a simple five-step cycle for building real momentum on your own terms. She covers: Why waiting has no relationship with a
Why nobody came to your art show (271)
Why nobody came to your art show (271) Jul 2, 2026 20:46 You worked hard to get your art on those walls. So when only a handful of people show up to the opening, it stings. In this episode, Alyson Stanfield looks at the most common reasons your supporters stayed home — and what you can do differently before your next show. In this episode: Why the 5-10 days before a show are too late to fix most attendance problems How a cold list can cost you the peop
The obvious salespeople you're not using (270)
The obvious salespeople you're not using (270) Jun 25, 2026 19:38 Host Alyson Stanfield makes the case that your best salespeople are already in your life, just waiting to be asked to help. This episode isn't just for artists with collectors. If anyone has ever responded enthusiastically to your work, it applies to you. Alyson reveals: Who counts as a potential advocate Why these people genuinely want to help Why the relationship has to come first How to make i
Do you have too many income sources in your art business? (269)
Do you have too many income sources in your art business? (269) Jun 18, 2026 20:26 There are many ways for artists to make money, but more income sources don't always lead to more income. In this episode, host Alyson Stanfield looks at the difference between an income source and an income stream—and why that distinction matters when you're deciding what belongs in your art business. You'll also hear about: Why adding a new income source can mean building a separate business The

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