Create Tomorrow, The WGSN Podcast
Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world's leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.
Episodes
167. Gen Alpha and the Return of the Teen Magazine
Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, social media bans and shifting cultural behaviours are reshaping adolescence and how brands can connect authentically with young people by understanding wh
166. Tailoring Meets Tech – AI in the Fashion Curriculum
In this episode of Create Tomorrow, Cassandra Napoli dives into the evolving fashion landscape for incoming fashion creatives with Graduate Fashion Foundation’s Managing Director Nicola Hitchens and Communications & Special Projects Director Annabel Waterhouse-Biggins. They explore emerging trends, the impact of AI on education and specific skills to focus on to work well with AI. Tune in to u
165. Get your kicks – How Football is Reshaping Culture and Community in the US
Join Create Tomorrow host Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching. Discover the evolution of football culture, retail strategies, and the impact on fashion and community. Key insights include Tony's journey, the rise of soccer in the U.S., and the role of football ae
164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty
Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, e
163. No Place Like Space – The Final Frontier For Design
Find out how space exploration, innovative vehicle design and future mobility shape our world as aerospace designer Anthony Sims shares insights with host Cassandra Napoli. From redefining space interiors to integrating space-inspired aesthetics into everyday products, this episode offers a comprehensive look at the intersection of design, technology and human experience.
162. Trace It, Prove It, Profit: The Rise of Digital Product Passports
Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to cultur
161. Why Are We Renting Our Clothes?
Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion.Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends a
160. What Makes Radiant Earth the Colour of 2028?
Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra Napoli invites WGSN’s Senior CMF Strategist Jennifer Birch to unveil the Colour of the Year for 2028, Radiant Earth. This episode uncovers how Radiant Earth was meticulously chosen to resonate across industries, from consumer tech to aerospace, supported by
159. How GLP-1 Drugs Are Reshaping Fashion
Host Cassandra Napoli invites WGSN’s Senior Strategist Laura Yiannakou to share insights on adapting fashion for fluctuating bodies and changing expectations. Laura delves into how GLP-1 drugs are reshaping apparel, from flexible sizing to inclusive designs.From the rise of flexible fits to the integration of shapewear into everyday clothing, this episode explores the body and wardrobes in flux. F
158. Hot off the Runway – WGSN Unpacks the Fashion Weeks
Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, as she explores the latest insights from Fashion Month with industry experts. In this episode, Cassandra is joined by Sara Maggioni, Head of Womenswear at WGSN, Kim Cupido, Senior Catwalk Strategist at WGSN, and Ana Correa, Accessories and Footwear Strategist at WGSN. Together, they delve into how collections reflect broader cultura
157. AI x Human: Who's Doing the Thinking Anymore?
In this Create Tomorrow episode, host Cassandra Napoli invites Adobe Firefly Enterprise’s Director of Product Design Viggy Madhav to share how GenAI is transforming content creation, design processes and brand trust. Listen in to explore the evolving role of human creativity, ethical considerations and the future landscape as AI seamlessly integrates into our creative and marketing workflows.
156. Going for Gold with Electric Skis
In this Create Tomorrow episode, host Cassandra Napoli meets Nicola Colombo, founder of E-SKIMO, to learn about innovative electric-assisted skis – designed to democratise access to backcountry skiing. Listen in to explore how technology, tradition, and sustainability are shaping the future of snow mobility.
155. From Rheumatoid Arthritis to Runway – Inspiring Accessible Design
In this Create Tomorrow episode, host Cassandra Napoli invites British accessible accessories designer Destiny Pinto to share how she transforms the industry with empathy and creativity and how accessibility and high fashion meet through adaptive and human-centred design.Discover inclusive representation through Destiny’s innovative accessories, including her Adison bag that can be used on wheelch
154. How Gen Z is Game-Changing Sports Culture
In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshaping the sports landscape. From cost and climate to fitness and spectatorship, they uncover how Gen Z are adapting for greater accessibility and shifting health priorities. Tune in to learn about the rise of hybrid sports, the importance of aesthetics in pr
153. Life Through the Lens – What's Coming in 2026
In this special one-off episode, WGSN CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli give a sneak peek into how WGSN forecasts consumer and product trends.The hosts of the two WGSN podcasts, Lives of Tomorrow and Create Tomorrow, also explain how the two podcasts work together to help you better understand tomorrow’s world whether you work in consumer lifestyle products or you're j
152. Anyone for Salmon Sperm? WGSN’s Top Trends for 2026
In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends. They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are sh
151. Influence Redefined - Trust, Authenticity and the Future of Marketing
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies. We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet
150. From Runway to Reality – The Digital Fashion Revolution
In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, discuss the convergence of technology and fashion. Matthew explores how emerging technologies like augmented reality, digital fashion and AI are transforming the industry and education. The conversation studies the role of digital fashion in the metaver
149. Getting on Board with the Movers and Shapers of Surf Culture
In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport.Donald and Gabe uncover the role of surf shapers in crafting sustainable surfboards and the growing inclusivity within the surf community, particularly for women. Find out the impact of the
148. Fandoms & Franchises – The Future of Cultural Connections
In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover h
147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service. Discover how consumer culture i
146. From Towels to Treasures – Royal Native’s Upcycling Story
In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building. Hilary shares her unique journey of transforming vintage textiles into sought-after pieces and the importance of hyper-local
145. Launderette NYC and its Fresh Spin on Third Spaces
Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles.They redefine consumer experiences by bridging social gaps, unveiling how to turn mundane cho
144. How Gob’s Mycelium Earplugs are Breaking the Mould
Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Li
143. Rural Art for Urban Hearts
In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highlights the importance of cultural preservation, reci
142. First a Human, Then a Parent
Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today. Amrit and Lauren discuss social media’s unrealistic s
141. Beauty & the Beef – Vegan Reversal in Food & Beauty
Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how traditional diets are being redefined with primal
140. Sparking Socially Conscious Connections
Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, Lauren shares how the innovative ETY (Earned Thank Y
139. Stitching Together Fashion and Wellness
Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie and Martina emphasise the importance of integratin
138. Turning on Sexual Wellness with Audio Erotica
Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections.Caroline discusses popular themes and the potential for multisensory experiences in audio ero
137. What’s next for the Phygital Experience?
Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement
136. Changing the Course: Golf’s Big Cultural Swing
How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity.Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more acce
135. Under the Covers of Cosmopolitan and Seventeen
Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape.Community engagement remains all-important—how can brands strengthen it? Willa highlights t
134. Climate Storytelling for Trust and Transparency
In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education.Nicole highlights the importance of effectively translating scientific data into relatable narratives, especially for younger gener
133. From Dua Lipa to Diwali – Welcome to WGSN Events + Culture
In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collec
132. Say Yes to the Vintage Dress
Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.Jo
131. NFL’s Fashion Touchdown
How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition i
130. Rolling in Soft Adventure with GrlSwirl
How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.They champion Soft Adventure – WGSN’s top trend,
129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectivene
128. Welcome Generation Beta!
Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies.
We explore Gen Beta’s defining traits – from the rise of inclusiv
127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens
In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.
Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers.
Meghan reflects on how
126. Forever Young Adult, Day-jamas & Therapeutic Laziness – WGSN’s Top Trends of 2025
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Lazi
125. WGSN’s Colour of the Year 2025: Future Dusk
Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.
124. How WGSN Forecasts the Future
In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance.
Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of
123. Decoding Slanguage for Cultural Capital
Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically.
WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language
122. Meet WGSN Create Tomorrow’s New Host Cassandra Napoli
The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast.
Having hosted and starred on previous WGSN podcasts, we mark her appointment with a special episode to get to know her and what she
121. Planet-positive Leather Tanning
Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based alternatives.
Join Lisa White, WGSN’s Director of Strate
120. Body Hair, Men’s Health & Glimmers in Personal Care
How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years.
Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create Tomorrow. Learn about trends destigmatising body h
119. Early Discounts – The Gift that Keeps on Giving
The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday season.
Join us in this episode about holiday shoppin
118. Home is where Mindful Purchases are
How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items for the home.
WGSN Insight Director Joe McDonell,
117. Making Sense of the Catwalk with WGSN
Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN.
Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the details of catwalk data, WGSN’s image recognition AI too
116. Soft Yellows, 3D Printing Lego Parts, and Funflation Spending – Get Ready for Maison & Objet
Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the highlights of this year’s Maison.
WGSN Direc
115. Fashion Buying – from Rachel from Friends to TikTok Trends
What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion.
With WGSN’s fashion buying platform launch, w
114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends
WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors.
Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Bir
113. Paris Olympics 2024 Uniform Collections
The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it.
We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustainable choices, and WGSN Olympic fashion design highl
112. The Future of the Dinner Party
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invited to one.
Forget about spending hours making fan
111. Surfing the Green Wave
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection between the $10bn surfing industry and Cancer Alley i
110. Festival Fashion with WGSN
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
In this episode, we discuss the emerging styles, subcultures, consumer drivers
and aesthetics in youth fashion that we’ve been tracking at festivals across the globe.
WGSN Youth Fashion Strategists Mia Jacobs and Jaeyeon Park join host Graham ‘Kraggy’ Kr
109. How Tech Can Build an Inclusive Future For Everyone
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities.
Joining host Lisa Yong, Director of Consumer Tech, are WG
108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends
Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products.
Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and tips on how to travel light with style. Unfortunat
107. Mall Rats, Magic Mirrors and the Great Retail Revival
Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, and Candice Medeiros, Strategist.
Tune in to learn
106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses
Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive into this year’s fair which takes place as the S
105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare
Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.
In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Special guest host Clare Varga, Director of Beauty at
104. WGSN Live From SXSW
Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product.
In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzzing with new ideas and concepts. As leaders in tre
103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde
How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde.
Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fireworks inspired in part by his love of fireflies. S
102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet
We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry.
Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracked to the unstoppable rise of the outdoor mark
101. Why Apricot Crush is WGSN’s Colour of 2024
Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue.
Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundgren, longtime colour trend forecaster for global
100. Olympic Breakdancing, Election Fever and Collective Effervescence – WGSN’s 2024 preview
Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.
WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elections affect consumer confidence. Why it's a ye
99. Pack Your Totes – WGSN’s Top Three Cities to Watch in 2024
In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024.
From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living.
We forecast our clients' buzziest destinations for
98. Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks
Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Consumer Insights, and Lisa White, Director of Strate
97. Snow Globes, Teatails and Pudding Extinction… WGSN’s Festive Table Trends
Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends.
As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging tren
96. Faux Nipples and Leak-Proof Knickers – Underwear Trends Uncovered
Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet. But the smalls category has come on in leaps and bounds and in this episode we chart the shift towards inclusiveness,
95. Lounge Car – Why Electric Vehicles Are the Relaxation Pods Of the Future
Plump, swivel seats that offer massage functionality and bed-down flat, wraparound screens, lighting that boosts circadian rhythms and reduces stress and scentscaping possibilities… Lounge or spa? Neither actually. This could be the car interior of the future if CASE innovations (tune in to discover what that is) continue to evolve, helping to push boundaries in car manufacturing and design.
In t
94. The Rise of Beauty’s Age-Positive Movement
How do brands speak to us as we age? Does the language used encourage us to buy from them or steer clear? Food for thought on this conversation around age beauty and brands. Director of Editorial at WGSN Bethan Ryder speaks about the age-agnostic shift we are seeing in beauty products. Age-agnostic is essentially a move away from skin resilience claims – serving the need, not the number – and a sh
93. Must-Have Decor Trends for the Festive Season
In this episode, WGSN Interiors strategists discuss the key trends in Holiday decor, from tablescaping to gift wrapping.
Host Bethan Ryder, Editorial Director at WGSN, speaks to Bonnie Pierre-Davis and Cassandra Gagnon about how consumers are approaching gifting for the Holiday season, interior trend aesthetics and ways we can gift wrap with a focus on sustainability.
We find out what trends and d
92. Scenarios of the Future with Climate Fiction Writer Kim Stanley Robinson
In this episode, WGSN Creative Director Lisa White and acclaimed climate fiction writer Kim Stanley Robinson discuss biodiversity, sustainability incentives and regulations, and whether AI is impacting human creativity.
Kim Stanley Robinson has been writing for over 40 years and has published more than 20 books, focusing on near and far futures. He talked with Lisa as part of WGSN’s recent Trends
91. Exploring Inclusive Design with Lekker Architects at Singapore Design Week
Exploring Inclusive Design with Lekker Architects at Singapore Design WeekFrom ceramics that conduct electricity to visions of the inclusive urban environments of tomorrow, in this episode, we preview Singapore Design Week (SDW) which runs until October 1. Dawn Lim, executive director of DesignSingapore Council, talks about this festival of creativity which focuses on the future of sustainability,
90. London Design Festival Special #3 - Materials are the Message
In our final episode of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit Material Matters on London’s Southbank. Now in its second year, the fair has sprung from a podcast of the same name and occupies the atmospheric Bargehouse at the Oxo Tower. On until September 23, across five floors, it houses over 40 brands, des
89. London Design Festival Special #2 - Colourful, Convivial Design Collaborations
In episode two of our series of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit some of the exhibitions on show in the west side of town at Brompton Design District. Curator of the area, design writer and consultant Jane Withers, explains the theme, Conviviality – The Art of Living Together, and shares some of her hi
88. London Design Festival Special #1 – Building Regenerative Futures
As the London Design Festival kicks off, we take Create Tomorrow on the road for a series of mini-episodes reporting on the various events, installations and exhibitions that pop up across the UK capital every September. Tune in to hear our host Bethan Ryder, Editorial Director at WGSN, catch up with some of the curators, designers and studios contributing to this colourful and inspiring event.
Th
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