FULL COMP: The Voice of the Restaurant Industry Revolution
FULL COMP is a podcast hosted by Josh Kopel, a Michelin-awarded restaurateur, who interviews industry insiders to share strategies for success in the restaurant business. Each episode covers wins, lessons, and actionable insights to help restaurateurs boost profits and build their brands. The show aims to provide no-fluff advice for those looking to thrive in the competitive restaurant industry.
Episodes
Sava Farah: Value Pricing Is Killing Your Restaurant
What if the reason you can't make payroll is that you're still trying to compete on value?Sava Farah fled communist Albania at five, landed in the Bronx, and opened her first Ann Arbor restaurant at 23 with no degree, no investors, and no plan beyond work ethic. Nearly twenty years later she runs The Pulpo Group, four restaurants and 400 employees, each one funded by the profits of the la
The Takeaway: How Guests Decide Where to Eat
What if your website is costing you first-time guests before they ever walk in?The people on your homepage are shoppers. Most of them have never been in, and they are deciding between you and someone else. A list of dishes and five buttons gives them nothing to decide with.In this takeaway, I break down why guests need to feel something before they can commit to a choice, the three questi
Ed Harris: Great Food Won’t Save Your Business
What if the reason nobody is walking through your door has nothing to do with what's on the plate?Ed Harris won Chopped, spent five years at Buddakan, then left the kitchen entirely to raise his kids and build a business from home. Today he consults for hotel groups, develops spice lines for other chefs, and co-founded Flavor Bombé with Angelo Sosa.In this conversation, we get into why go
The Takeaway: Build a Club, Not a Loyalty Program
What if your loyalty program is the reason your guests feel nothing?Punch cards and points reward a transaction. Guests want to belong to something, and a free appetizer on the tenth visit gives them nothing to belong to.In this takeaway, I break down how one restaurant scrapped a 3,000-member rewards program nobody used and rebuilt it as a club, why access and recognition drove a 30% lif
Brianna Keefe: Stay In The Weeds Longer Than You Want
What if you have to go deeper into the day to day before you can ever get out of it?Brianna Keefe spent her entire first year inside one store, open to close, writing the systems by hand and training every person who walked through the door. That year is the reason she can now be nowhere near the sixty five stores operating under her name.In this conversation, we get into why delegation c
The Takeaway: Nobody Ever Wished They Paid Less
What if the guest you're pricing around doesn't exist?Across tens of thousands of guest reviews, nobody has ever complained about paying too little. What shows up is that something felt too expensive. That is a verdict on value, and cutting the price will not fix it.In this takeaway, I break down why the regular you're afraid of isn't watching your menu, how I raised the price of one item
Ami Kassar: You Gave Away Equity for Nothing
What if the reason you gave away a piece of your restaurant is a myth you never bothered to test?Most operators believe banks will not touch a restaurant, so they go straight to investors, credit cards, or whatever money is easiest to reach. Ami Kassar has placed over a billion dollars in small business loans, and he says the restaurant exception does not exist.In this conversation, we ge
The Takeaway: Your Guests Didn't Leave. They Forgot You
What if your regulars didn't leave you? What if they just forgot you exist?Most operators spend the year buying strangers while the people who already love them go quiet. The problem is memory, and memory is cheap to fix.In this takeaway, I break down why a guest who visits once a month is worth $720 a year and double that at twice a month, why a reminder beats a reward every time, and ho
Mike Mudrey: Your Restaurant Doesn't Need You
What if the reason your restaurant runs on you is that you keep showing up?Mike Mudrey bought a crêperie in East Lansing with no restaurant experience and a corporate job he had no intention of leaving. Nine years and four locations later he still has both, and one of his restaurants sits over an hour from where he lives. Never being able to work the floor is what forced him to build syst
Felipe Riccio: Kill the Entire Menu Twice a Year
What if the only reason your guests came once is that nothing changed after they left?Felipe Riccio is chef and partner at Goodnight Hospitality in Houston, TX. At his restaurant March, his tasting menu restaurant, the entire menu is thrown out twice a year and rebuilt around a different corner of the Mediterranean. He is twelve seasons in. He will tell you it is probably not a winning fo
Ariel Arce: The Spreadsheet Came Before the Concept
What if your concept should have been designed backwards, starting from the check average you need?Ariel Arce had 16 seats and no way to predict what anyone would spend. So she solved for the number first. Sixty five dollars a head, two turns a night. Then she designed a guest experience to deliver it, down to a rule that every song has to be three minutes long.In this conversation, we ge
Al Lucas: Go Work for a Chain
What if the fastest way to become a great independent operator is to go work for a chain?Al Lucas spent 21 years at Chart House, starting as a dishwasher and leaving as a vice president. He took that to Stephen Starr, then to Defined Hospitality, where Kalaya just won Outstanding Restaurant at the 2026 James Beard Awards. When a young cook asked him for career advice, Al told him to get o
Amanda Signorelli and Nick McMillan: Legacy Doesn't Equal Profit
What if the thing you are most proud of in your business is also the thing quietly draining it?Amanda Signorelli and Nick McMillan took over the Golden Steer in 2019, the oldest steakhouse in Las Vegas, open since 1958. Neither of them came from restaurants. They came from tech, inherited a brand with more history than margin, and had exactly one year to learn the business before COVID sh
Telly Justice & Camille Lindsley: Repel the Right People
What if the customers you're driving away are exactly why your restaurant works?Telly Justice and Camille Lindsley built HAGS into one of New York's most talked-about restaurants by refusing to be for everyone. An 18-seat queer fine-dining room in the East Village, a tasting-menu-only model, pay-what-you-can Sundays, and a point of view sharp enough to repel anyone who doesn't belong ther
Ashley Morris: Product-Market Fit Forgives Every Mistake
What if the reason you survive your own mistakes has nothing to do with how smart you are, and everything to do with your product?Ashley Morris spent years in finance before he bought the sandwich shop he was obsessed with in college. Today he's the CEO of Capriotti's and Wing Zone. He'll tell you the real asset he bought was product-market fit so undeniable it gave him room to make every
Nick Wong & Lisa Lee: We Opened at 40 on Purpose
What if the smartest thing you can do for your restaurant is refuse to rush it?Nick Wong spent twenty years in kitchens like Momofuku and UB Preserv while peers opened their own places at 28. He waited until 40, and his partner Lisa Lee left a tech career at companies like DoorDash and Facebook to build it with him. Together they opened Agnes and Sherman, an Asian American diner in Housto
Dave Shah & Camilla Caremoli: One Unforgettable Restaurant Beats Twenty
What if the operators most likely to build something unforgettable are the ones who have never run a restaurant?Dave Shah and Camilla Caremoli had never worked a shift in hospitality before opening CasaDamí. Dave built a global tech studio and thinks in brand. Camilla comes from four generations of an Italian food family and thinks in operations. A year in, they've built the kind of room
Hamed Mazrouei: Thin Margins Are a Lie
What if the thin margins crushing your restaurant aren't the industry's fault at all?Hamed Mazrouei came into restaurants as a total outsider. He built Vivant, the managed network company that keeps thousands of restaurants online, and he refuses to accept the beliefs operators treat as gospel.In this conversation, we get into why the thin margins operators blame on the industry actually
Ryan Volberg: Double Revenue Without New Guests
What if the new customers you keep chasing are the reason your restaurant isn't growing?Ryan Volberg has spent more than two decades building the tools restaurants actually needed, from the first cloud POS to earned wage access. Now, as founder of Guestologie, he's attacking the most expensive blind spot in hospitality: the anonymous guest who walks in, gets seated, and leaves without any
Adam Weisblatt: How Smaller Restaurants Win
What if the smartest way to grow in a market full of closures is to keep every restaurant small?Adam Weisblatt co-founded Last Word Hospitality and turned Found Oyster, a 777-square-foot oyster bar, into a seven-restaurant group that keeps expanding while famous names around it close.In this conversation, we get into why a tiny footprint takes the pressure off your rent and your margins,
Jon Murray: Get More Profit From Your People
What if spending more on your staff is the fastest path to a more profitable restaurant?Jon Murray washed dishes at Applebee's and spent six years in music before rising to Chief Restaurant Officer at Indigo Road, running more than 20 concepts on someone else's terms. Then he walked away to build Noko and Kase in East Nashville on a people-over-profit model most operators would call reckl
Tobin Ellis: Your Labor Problem Is a Design Problem
What if your biggest profit leak is hiding behind the bar, in the engine your guests never see?Tobin Ellis spent 30 years behind the stick before he started designing bars for a living. As founder of Studio Barmagic, he's redesigned everything from NFL stadiums to five-diamond resorts, once lifting a landmark hotel bar's revenue 131% in a single quarter.In this conversation, we get into w
Helen Johannesen: Ownership Isn't the Win You Think
What if owning a restaurant isn’t the win you think it is, but a risk most people misunderstand?Helen Johannesen didn’t just step into ownership, she sacrificed for it. Walking away from financial stability and taking a major pay cut, she bet on herself and a single restaurant that could have gone either way. Today, she’s a partner behind one of LA’s most respected hospitality groups and
Brendan and Bianca Shah: Collaborate, Don’t Compete
What if the smartest thing you can do with your single biggest advantage is hand it to the competition?Brendan and Bianca Shah run Chado Tea Room and the wholesale arm, International Tea Importers, the family business their father Devan built into one of the engines of America's specialty tea culture. When he died in 2016, the two of them inherited a company that lived entirely in his hea
Jeremy Lett: The Product Failed, Not You
What if the real thing holding your restaurant back is your refusal to trust your own taste?Jeremy Lett spent 26 years at Bloomin' Brands building food for Outback, Carrabba's, Fleming's, and Bonefish before taking over innovation at Cracker Barrel, a 650-unit institution he joined right as the brand was weathering its biggest public firestorm in decades.In this conversation, we get into
Seth Gerber: Your Restaurant Is a Factory
What if you can't actually manage your people, and every hour you spend trying is the reason your restaurant won't scale?Seth Gerber co-owns MIDA, a six-restaurant Italian group out of Boston, and was a 2024 James Beard semifinalist for Best Restaurateur. He came up through Hillstone, earned his sommelier pin and an MBA, and treats outlearning everyone in the room as his only real edge.In
Harry Posner & Natalie Dial: Put Staff Before Guests
What if the conventional wisdom about putting customers first is the very reason your restaurant keeps losing good people?Harry Posner and Natalie Dial walked away from careers in medicine to open Tomat, a Michelin-recognized, seasonally driven restaurant in Westchester, Los Angeles. Neither came from the industry. Both came with the analytical frameworks most operators spend years trying
Philippe Massoud: Built to Last 19 Years
What if the reason your restaurant isn't built to last is because you designed it to survive instead of dominate?Philippe Massoud opened ilili in November 2007, a 10,000 square foot Lebanese restaurant in New York City, nearly $7 million in debt, in the middle of a financial crisis, with critics questioning whether anyone wanted Lebanese fine dining at that scale. Nineteen years later, th
Michael White & Bruce Bronster: Price Less, Win More
What if the reason your margins are tight has nothing to do with efficiency and everything to do with strategy?Chef Michael White held five simultaneous Michelin stars under the Altamarea Group before co-founding BBianco Hospitality Group with hospitality attorney Bruce Bronster in 2020. Together, they run a restaurant company that deliberately prices below the competition and still gets
Ben Leventhal: Your Guests Didn't Leave, They Forgot
What if your guests aren’t choosing your competitors, they just forgot you exist?Ben Leventhal has spent 20 years building the infrastructure that connects diners to restaurants. He co-founded Eater in 2005, co-founded Resy in 2014, sold it to American Express in 2019, and is now the CEO and founder of Blackbird Labs, a loyalty and payments platform built to give independent restaurants t
Rob Herold: This is the secret to delegation
What if the most valuable thing you could do for your restaurant is make yourself unnecessary?Rob Herold has operated a single Chick-fil-A in Bowie, Maryland for 17 years. While most operators chase more locations, he went the other way, building a business that runs without him so he could coach leaders, serve communities overseas, and climb mountains with his son.In this conversation, w
Rachel Cope: The City Nobody Wanted
What if the city everyone dismissed as a chain mecca was actually the smartest place to build a restaurant empire?Rachel Cope didn't wait for permission to prove Oklahoma City wrong. As Founder and CEO of 84 Hospitality Group, she's built a multi-concept portfolio (Empire Slice House, Gorō Ramen, Burger Punk, and Elisabetta) by doing what most operators won't: saying no to the wrong oppor
How to Build a Restaurant That Can Scale Without Breaking: Jeff Fenster, Everbowl
What if the reason you keep breaking your own promises is that you're relying on willpower to keep them?Jeff Fenster is the founder of Everbowl, the superfood franchise he's built across more than 30 states. Three years after his first time on the show, he's back with a sharper answer for how he actually wins: he strips out whatever gets between him and the result instead of trying to bec
Kyle Willis: The Busy Trap
What if you are the biggest obstacle to your restaurant's growth?Kyle Willis, VP of Growth at BELAY Solutions, has spent years watching high-capacity operators hit the same wall: too busy doing the work to actually lead the business. Growth always stalls at capacity, and most operators have no plan for getting out from under it.In this conversation, we get into why delegation develops you
How to Build a Restaurant That Can Grow Profitably: Randy Sharpe, Wahlburgers
Most operators think growth means adding more. More menu items. More locations. More channels. More promotions. More complexity.Randy Sharpe’s approach at Wahlburgers was the opposite.When Randy stepped into the CEO role, the brand had 17 menus across roughly 98 outlets. Some locations were creating more pain than profit. Some models were diluting the brand. The business did not need more
Kim Alter: Control Is the Growth Strategy
What if the smartest restaurant you could open wasn’t the biggest, busiest, or most celebrated, but the one you could control?Kim Alter didn’t build Nightbird to chase stars. She built it to survive—and more importantly, to profit. In an industry obsessed with growth and recognition, she chose discipline: tight costs, small footprint, and total operational control.In this conversation, we
How to Build a Restaurant That Can Survive: Dan Simons of Founding Farmers
Dan Simons had the systems. He had the corporate restaurant training. He had the operational discipline. And his first independent restaurant still failed in 14 months.That failure became the foundation for Founding Farmers.In this episode, Dan breaks down the third question every operator has to answer: can this business actually survive?We talk about why good food, good service, and eve
Peter Wright: Stop Chasing New Customers
What if the biggest risk in scaling your restaurant isn’t the market, but the people you trust to grow it?Peter Wright has spent decades inside brands like Starbucks, Panera, and now Jollibee, building systems that scale through people. But what he’s learned is simple: most operators focus on experience and capital, while the best brands optimize for something far less obvious.In this con
How to Build a Restaurant People Actually Want: Josh Halpern, Big Chicken & Craveworthy Brands
Celebrity can create trial. It cannot create loyalty.Josh Halpern helped take Big Chicken from 2 units to nearly 50, but in this conversation he is clear about the trap behind celebrity-backed restaurant brands: people may come once because of the name, but they only return if the operations, service, product, and guest experience hold up.In this episode, Josh breaks down the second quest
No Classics, No Apologies: Jenn Saesue & Chat Suansilphong on the Identity-First Strategy That Built Their Empire
What if the fastest way to stand out in a crowded market is to say no to the one thing everyone expects?Jenn Saesue and Chat Suansilphong didn’t just open another Thai restaurant, they rejected the playbook entirely. No pad thai. No bloated menu. Just a clear point of view and the conviction to back it up.In this episode, we get into how complementary skill sets—not identical ones—became
How to Build a Restaurant People Can Remember: Scott Snyder, Badass Coffee of Hawaii
Most restaurant brands think their problem is sales. Scott Snyder thought he was walking into a franchise sales problem at Badass Coffee of Hawaii. What he found was much bigger: a brand with enormous recall, loyal memories, and a great product, but almost none of the infrastructure required to grow.In this episode, Scott breaks down the first question every operator has to answer before
Your Best-Selling Dishes Might Be Killing Your Restaurant: Amanda Maneesilasan on Letting Go to Level Up
What if the very thing you’re afraid to remove is what’s holding your restaurant back?Amanda Maneesilasan didn’t plan to take over her family’s restaurant. But when she did, she made a decision most operators avoid. She eliminated the familiar, stripped out the shortcuts, and rebuilt the menu around real, uncompromising Thai flavors. It cost her customers, consistency, and nearly her conf
Ditch the Storefront: Michael Russo on Going Where Customers Are, Failing with Discipline, and Building a Franchise That Scales
What if the biggest mistake in your business model is having a fixed address?Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Bill’s, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon franchise popping up at over 500 events a year nationwide.In this conversation, we get into w
Trends Fade, Essentials Don't: Koji Kanematsu on Patience, Painful Pivots, and Building a Concept That Lasts
What if your biggest problem isn’t awareness—it’s that people try your food and don’t come back?Koji Kanematsu set out to bring onigiri to the American mainstream, convinced the market just needed to be introduced to something new. But for five years, his business sat at break-even: good enough to survive, not good enough to grow.In this conversation, Koji shares how a single shift in pro
Stop Planning, Start Serving: Matt Jozwiak on Turning Action into Impact and Scaling a New Restaurant Economy
What if the real advantage isn’t better strategy… it’s faster action?Matt Jozwiak, founder of Rethink Food, built a movement by rejecting perfection and embracing momentum. From washing dishes to working in the world’s best kitchens, Matt shares how a bias toward action—not credentials—became his edge.In this conversation, we get into why failure is the fastest teacher you’ll ever have, h
Surviving Over 100 Years: Ti Martin on Growing a Legacy Brand
What if the difference between a good restaurant and a great one came down to what happens in the 20 minutes before service?Ti Martin, co-proprietor of Commander's Palace, has spent her life inside one of the most enduring restaurants in the country, and she’s obsessed with the details most operators overlook.In this conversation, we get into the daily disciplines that shape her team, why
Luck Is a Lie: Maycoll Calderon on the Formula for Repeat Success
What if most restaurants fail because no one’s really watching what matters?Maycoll came up peeling potatoes in Michelin-starred kitchens, learning the craft from the ground up. Over time, that experience evolved into something deeper: a clear understanding of what actually keeps a restaurant alive.In this conversation, we get into the leap from operator to owner, why “luck” is just a sto
How to Build a Cult Brand: Ben Van Leeuwen on Trust, Taste, and Scaling Without Shortcuts
What if the real reason your product isn’t scaling isn’t marketing, but the fact that it’s just not good enough?Ben Van Leeuwen built his business around a simple idea: if you make something truly exceptional, people come back and they tell others. In this conversation, we get into why supply chain is the most overlooked driver of margin, how “affordable luxury” creates reach without dilu
Complexity Is A Killer: Chris Schultz on Cutting the Noise to Unlock Real Growth
What if the real reason your restaurant isn’t growing… is because you’re doing too much?Chris Schultz has built a career scaling cult brands without stripping away what made them special. Now, in his second appearance on the show—this time as CEO of Velvet Taco—he’s doubling down on a contrarian idea: most operators aren’t missing opportunities, they’re drowning in them.In this conversati
Leadership Extends Beyond Titles: Warren Rustand on Living With Purpose and Discipline
Warren Rustand is the most successful human I know. Warren is a basketball hall of famer, he's served US presidents, been the CEO of 10 companies and mentor to countless CEO's and, candidly, he's been an amazing father, husband and friend. Today, Warren will give you the tactics, tools and strategies he's used to live the life of his dreams.For more on Warren or to buy his book visit http
Revenue Beyond the Dining Room: Sam Bernstein on Turning Superfans into Six Figures
What if the most valuable seats in your restaurant aren’t in your dining room, but in your database?Samuel Bernstein has spent the last five years proving that loyalty isn’t a punch card. It’s a revenue model. As the founder of Table 22, Sam has helped more than 1,000 operators launch subscriptions, memberships, and bundled offers that routinely generate hundreds of thousands of dollars i
Leadership Is Emotional Labor: Ellen Bennett on the Personal Cost of Growth
The hardest part of ownership isn't owning the business, it's in owning the choices you've made and the impact they have on you and your team.Today, we chat with multi-million dollar culinary clothing maven, Ellen Bennett. Ellen wrote a book that's one part biography and one part action plan for aspiring entrepreneurs. In this conversation, we run though what the past 10 years has been li
Burn It Down: Alan Roth on Quitting, Clarity, and Building It Better the Second Time
What happens when you do achieve your goals but, over time, those goals don’t matter anymore? Most of us just stay the path. Alan Roth didn’t. He walked away at the height of his career, shut it all down, and spent years figuring out what actually mattered.In this conversation, we get into the courage it takes to quit, what happens when you lose your identity as an operator, and how he fo
Question Everything You Were Taught: Andrew Dana on Rewriting the Rules of Hospitality
For over a decade, I ran my restaurants the way I was taught to run other people's restaurants. I led my teams the way others had led me and I never questioned it. But what if you never got that education?Andrew Dana owns more than half a dozen successful restaurants and he began his journey as a restaurateur with absolutely no operational experience. He just did what he thought was right
Ads Are Losing Power in Restaurants: Patrick Noone on Building a Content Engine Instead
What if the real reason your restaurant marketing isn’t working has nothing to do with your ads?Patrick Noone thinks most brands are solving the wrong problem. As a marketing leader at Slim Chickens, he’s watched restaurants pour money into advertising, discounts, and promotions, only to discover they still can’t clearly explain who they are or why guests should care.In this conversation,
Brand Clarity Wins Markets: Jeff Fenster on Turning Everbowl Into a Growth Machine
During our time in this industry we’ve watched countless healthy restaurant concepts go under. But today’s guest, Jeff Fenster, seems to have finally figured it out. His concept, Everbowl, has scaled massively over the last few years despite an economic downturn and a global pandemic. We sit down to discuss the strategy he used to become massively successful in a vertical that seemed dest
Stop Guessing: Vince Wang on Turning Influencer Content into a Measurable Growth Engine
What if the most powerful marketing channel in restaurants isn’t ads, email, or social media, but the people already influencing where your guests eat?Vince Wang believes that’s exactly the case.As the force behind Mustard, Vince is applying the discipline of performance marketing to one of the most chaotic channels in hospitality: influencer marketing.In this conversation, we get into wh
Restaurants Are the Launchpad: Anthony Mangieri on Bridging Hospitality and Grocery
It feels like it would be glamorous to be a pioneer of a new cuisine in a new city but rarely does that translate into success. It’s hard enough to sell something someone has heard of before. Today we sit down with the exception to the rule. Chef Anthony Mangieri is almost singularly responsible for the introduction of neapolitan pizza to New York. He’s built a reputation for himself whil
The Experience Economy Is Back: John Tilley on Betting Big on Dining Rooms in a Delivery-First World
What if the future of restaurants isn’t smaller, faster, and cheaper—but louder, warmer, and more human?While everyone else is shrinking footprints and racing to the bottom on price, John Tilley is rebuilding the pizza parlor.In this conversation, we unpack why he believes the future of restaurants isn’t frictionless, it’s emotional. He shares how nostalgia became strategy, why discountin
Experience Is the Product: Scott Lawton on Creating Lifestyle Through Hospitality
You walk into a restaurant and it just makes sense.It all feels right…the decor, the menus, the music and you know that they’re selling more than a meal, it’s a lifestyle. Today we sit down with Scott Lawton, the co-founder of bartaco, to discuss the foundational elements of the bartaco brand and how those elements come together to make the guest feel like they’re a part of something spec
Rethinking the Restaurant Model: Angell Tsang’s First-Principles Playbook for Profitable Delivery
What if the reason your restaurant feels complicated… is because you never questioned the system you inherited?Angell Tsang didn’t come up in restaurants, he came up in tech. So when he got pulled into launching a Chinese takeout concept in Austin, he didn’t start with a POS, a lobby, or third-party apps. He started with a browser and a blank page.In this conversation, we get into how Ang
Loyalty Is a Growth Weapon: David Zhao on Scaling Restaurants Through Fan Ownership
It’s my pleasure to interview the industry leaders of today and ask the questions we’re all thinking of. But it’s my privilege to present to you the industry thought leaders of tomorrow. Today we sit down with David Zhao, co-founder of the Chubby Group, to discuss how they’re rapidly scaling their restaurant concepts globally through innovative joint ventures and growing their fanbase by
Dashboards Don’t Fix Restaurants: Saleem Khatri on Turning AI Into Daily Profit
What if the reason you’re not more profitable isn’t effort, but clarity on what to fix next?As CEO of Lavu and the force behind Marty, an AI layer built for operators, Saleem isn’t interested in prettier dashboards or yesterday’s reports. He’s focused on something far more dangerous—and far more valuable: telling you exactly what to fix today to put more cash in your bank account tomorrow
Scale Without Standardizing Everything: Barry McGowan on Protecting Culture During Global Expansion
Running a successful restaurant is one thing; scaling that success globally while maintaining exceptional quality and culture is another. Today, I’m sitting down with Barry McGowan, CEO of Fogo de Chão, to discuss how this iconic brand continues to redefine the dining experience. From bringing a centuries-old culinary art to the forefront, to innovating service models that delight guests
Art, Escapism, and the Cult of Community: Brandon Hoy on Building Roberta’s Into a Movement
What if your restaurant wasn’t just a place to eat, but a world people stepped into to feel something?Brandon Hoy didn’t set out to build a pizza place, he set out to create a party, a refuge, a piece of living art in a neighborhood hungry for connection. As co-founder of Roberta’s, he tapped into timing, tribe, and a radical commitment to craft to turn a scrappy Bushwick pizzeria into a
Leadership Means Letting Go: Justin Cucci on Distributing Power Across the Organization
Most restaurateurs build concepts around a menu or a chef. Justin Cucci built Edible Beats around a philosophy—one that’s challenged conventional wisdom and redefined what restaurant success looks like. From turning historic spaces into thriving concepts to pioneering an employee-owned business model, Justin has proven that restaurants can be both financially sustainable and deeply meanin
Office Hours: The 1-3-1 Rule: Stop Answering Every Question
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this epis
Lightning in a Bottle Isn’t a Strategy: Alex Pfaffenbach on Marrying Magic and Margins
What if the restaurants you admire most were never meant to be copied?Alex Pfaffenbach came up inside some of the most celebrated dining rooms in the world—Eleven Madison Park, The NoMad, Quality Branded—where ambition was massive and the standards were unforgiving. He saw what happens when lightning strikes. He also learned that lightning isn’t a business model.In this conversation, we b
Leading with Focus: Peter Newlin on Revolutionizing Suburban Dining
Success in the restaurant industry is as much about grit as it is about vision, and few people embody both quite like Peter Newlin. As Chief Vision Officer of the Gastamo Group, Peter has transformed small neighborhood restaurants into a multi-concept hospitality group, all while championing the power of focus and community-driven dining. In today’s conversation, we explore Peter’s journe
Office Hours: How to Clone Yourself Without Hiring
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this epis
Creating a Community of Superfans: Why Mahesh Sadarangani Believes Culture Beats Coffee Every Time
What if your guests aren’t buying what’s on the menu, they’re buying who you are?That’s the philosophy guiding today’s guest, the CEO of Philz Coffee and the man behind some of the most successful turnarounds in hospitality. After scaling Wingstop and reviving Chuck E. Cheese, Mahesh didn’t come to Philz for the margins, he came for the mission.In this conversation, Mahesh breaks down why
You Can’t Rebrand Culture: Mike Smith on Reviving a Brand Without Losing Its Soul
What if your biggest marketing asset isn’t your food or your logo, but your team?Mike Smith didn’t build his career by following trends. As the president of Moe’s Southwest Grill, he’s championing a radical shift in how we think about fast casual: less transaction, more transformation.In this conversation, Mike shares why brand is culture, how real loyalty is built inside the four walls,
Office Hours: What Does a Restauranteur Actually Do?
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this epis
Scaling through Community Engagement: Daniel Rickenmann on What Restaurants Can Learn From Politicians
What if running a restaurant is the best leadership training program in the world? Mayor Daniel Rickenmann believes it is.Before becoming Mayor of Columbia, South Carolina, Daniel built his career in hospitality, managing teams, navigating high-pressure service environments, and learning how to lead when outcomes are public and unforgiving. Those lessons didn’t stay in the kitchen. They f
How to Hack 3rd Party Delivery: Anand Tumuluru on profitable growth through 3rd party delivery
What if delivery isn’t a cost center, but your biggest growth engine?Most restaurant operators still treat delivery like a necessary evil. Today’s guest knows better. What started as a delivery-only restaurant in India turned into a blueprint for Loop, a platform now powering $4 billion in digital restaurant ordering.In our conversation, Anand shares how he turned operational obsession in
Guess Less, Profit More: Ronald Cardwell on Why Most Food Cost Strategies Fail
Most operators think they’re managing food costs. Ronald Cardwell thinks they’re just guessing.As Commodity Director at Restaurant Technologies, Ronald has a unique vantage point: tens of thousands of kitchens and decades inside the oil and biofuel industries. And his message is blunt: if you’re not measuring it, you’re losing money.In this episode, we get into why fryer oil might be your
Your Market Doesn't Matter: How David Utterback Built a Sushi Empire in a Landlocked State
Most chefs want more creativity. David Utterback wanted more control.After 13 years helping grow a sushi brand from one shop to a $175M empire, he walked away to build something of his own. What he learned? Great food is only part of the puzzle. In this episode, David shares how he’s applying big-brand systems to small-scale restaurants, with a relentless focus on profit, precision, and s
Leading with Borrowed Tradition: Sarah Thompson on Culture, Craft, and Owning the Room
What if your biggest opportunity wasn’t the one you planned for, but the one that forced you to prove you belonged?For Sarah Thompson, leading a fine dining Mexican restaurant as a non-Mexican chef wasn’t the goal, but it became the proving ground. At Casa Playa inside the Wynn Las Vegas, Sarah has built more than a menu: she’s built trust, earned belonging, and redefined what excellence
It’s Not About the Food: John Terzian & Brian Toll on Why the Most Powerful Hospitality Brands Are Built on Social Engineering
What if your entire career started with being told you were too nice to succeed?For John Terzian and Brian Toll, that’s exactly how it began. These are the minds behind The h.wood Group: an empire born from rejection, reinvention, and the refusal to follow the rules.In this episode, they share how protecting guests instead of exploiting them became their superpower, why aesthetics matter
Build the People, Then the Brand: Scott Redler on Culture, Accountability, and Scalable Success
What if the real reward in restaurants isn’t the exit, but the impact?Scott Redler didn’t just co-found Freddy’s Frozen Custard & Steakburgers, he scaled it to 400+ units without losing his soul.In this episode, we get into the mindset shifts that made that possible: from hiring like your business depends on it (because it does), to giving GMs ownership in everything but name. Scott s
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