Marketing Vitals - On the Pulse of Healthcare
Marketing Vitals - On the Pulse of Healthcare is a podcast by GRX Marketing and Finch Marketing, focusing on healthcare marketing. It features discussions with trusted partners, business owners, and leaders in the healthcare industry, including independent pharmacy and B2B. The show aims to provide insights into the healthcare industry and the importance of strategic marketing.
Episodes
Maximizing What You Have – Proven Strategies to Boost Revenue from Current Patients | Marketing Vitals
Growing your pharmacy doesn't always mean finding new patients. It can also mean making the most of the ones you already serve. In this episode, we're joined by our partners AxeRx and Scriptly to share proven strategies for increasing revenue through stronger patient engagement, expanded services, and smarter use of technology to streamline workflows and free up valuable staff time. Tune in for
Talking all things Vaccines with Vaccine Connect | Marketing Vitals
Vaccines are a key part of an independent pharmacy and clinic's business, but many owners may not be aware of purchasing options, savings opportunities, and ways to maximize their impact. In this episode, Amanda from Vaccine Connect joins us to share insights on all things vaccines, including tips for optimizing your vaccine program and marketing immunizations year-round—not just during flu season
Is Your Marketing Compliant | Marketing Vitals
During the episode, Nicolle and Darshan discuss how marketing for pharmacies has become more challenging especially with GLP-1s, Compounding and AI. They highlight common mistakes pharmacy owners make when marketing their services and how to avoid them.
Building a Diverse Content Strategy That Works| Marketing Vitals
A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We’ll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how
Own Your Brand: Why a Website is Crucial for your Pharmacy | Marketing Vitals
A website is your brand identifier and how people find out about your business. We discuss why just social media isn't enough, but how it can work in tangent with a website. And also the benefits of working with a vendor that works with you in building a custom site and gives you access for ongoing management if you choose.
Mastering SWOT: Strengthen Your Business Strategy | Marketing Vitals
Do you know how to use a SWOT analysis effectively—or are you making common mistakes that keep your strategy from reaching its full potential? In this episode, we break down what a SWOT is, why it matters for your business, and how to leverage your strengths, address weaknesses, and take advantage of opportunities in your market. We’ll also cover the pitfalls many business owners encounter when co
The Power of Industry Expertise: Why Specialization Matters in Marketing | Marketing Vitals
In this episode, we dive into why choosing an industry-focused marketing agency can make all the difference. From understanding your audience and compliance needs to delivering strategies that actually move the needle, we break down how niche expertise leads to stronger results — and fewer growing pains. Tune in to learn why specialization matters and how an agency that truly gets your industry
Partner Spotlight: Reinventing Pharmacy Management with Scriptly | Marketing Vitals
Marketing Vitals host, Kelly Baily, is joined by Brian Prigge, President, CTO and Founder of GRX Marketing’s newest partner – Scriptly! Learn more about this all-in-one, cloud-based, web-based pharmacy management system and see how your pharmacy can cut costs, streamline operations, and improve efficiency without sacrificing care. Visit scriptly.tech to learn more and schedule a free demo.
AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals
In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for p
Marketing Against PBMs: A March to a Million | Marketing Vitals
The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies.
Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals
It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to
Partner Spotlight: AXE Rx’s Solution to Predatory Discount Cards | Marketing Vitals
Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for pharmacy owners. With their innovative technology platforms, tools and marketplaces, AXE Rx supports and develops pharmacy savings programs with a goal of bringing transparent prescription medication pricing.
Marketing to your Target Audience: Lansworth | Marketing Vitals
Heavily focused on the finance sector, Lansworth had a goal of breaking into the pharmacy industry. On this episode of Marketing Vitals, we talk with Finch Marketing client, Carrie Koski, on how targeted marketing has impacted Lansworth achieving their goal. By understanding the pain points of their new target audience and using a strategic marketing approach, Lansworth became a credible and tru
A Pulse on Amazon Pharmacy | Marketing Vitals
No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your
Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals
You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by independent pharmacy specialist, Bruce Kneeland, to dive deeper into branding and how to utilize it in your community to make a strong, lasting impression.
Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare
One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more than just your logo. It’s your business’s values, credibility, and customer experience. On this episode, Nicolle and Kelly dive into how to use your branding to stand out from the crowd and make a strong, lasting impression
Grow Your Pharmacy with Long-Term Care at Home Services | Pharmacy Marketing Simplified
This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketing and Long-Term Care at Home Network have teamed up on this episode to dive into how exactly pharmacies can implement and benefit from offering long-term care at home services.
Going Beyond Prescriptions with a Home Health Care Franchise | Pharmacy Marketing Simplified
What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and Nicolle discuss the benefits of a home health care franchise and how to get started.
Nicolle McClure - Host and
Debbie Marcello, Founder & CEO at Happier at Home
PBMs 101 & Communication Strategies | Pharmacy Marketing Simplified
Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners can get involved with PUTT or at the state level.
Why Your Pharmacy needs a Custom Website | Pharmacy Marketing Simplified
What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important.
To learn more about your website's potential contact:
PharmacyMarketing.com
This episode is sponsored by UltiGuard Safe Pack
UltiGuard Safe Pack is the only pen needle product that comes with
Educational Marketing during Flu Season | Pharmacy Marketing Simplified
New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter.
Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.
Pharmacies are preparing for what is expected
Open Enrollment Reviews | Pharmacy Marketing Simplified
Marketing For Open Enrollment
Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find
Back to School Marketing | Pharmacy Marketing Simplified
September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school.
Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sur
Kids Vitamins Club | Pharmacy Marketing Simplified
Children grow up quickly. As a parent, you’ve probably gone through countless sizes of clothing, ever-changing tastes in food, and a seemingly interminable increase in height as your child grows. Your child’s fast growth rate requires all of the essential vitamins, minerals, and nutrients, which they can get from a healthy, balanced diet. However, as you know, kids can be picky eaters, which can m
How to Market Your Pharmacy in a Time of Crisis - PPN Episode 983
During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this
Pharmacy Marketing Leaders GRX Marketing 10 Years - PPN Episode 922
Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies.
“Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I
GeoFencing in Pharmacy - Pharmacy Marketing Simplified - PPN Episode 888
On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We’ll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other i
Marketing a Profitable Weight Loss Program - PPN Episode 817
As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community.
More inf
Sartoretto Verna - Pharmacy Marketing Simplified - PPN Episode 773
Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world.
Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees.
Today we are the only company in the indust
Medication Adherence: More than a ’Buzz-Phrase” -PPN Episode 764
Medication Adherence
A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service.
For the first Pharmacy Marketing Simplifi
Differentiate via Value-based Pharmacy Care - PPN Episode 755
Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models.
Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care.
Value-based Pharmacy care is a healthcare delivery model in which providers, including,
Social Media Tips for Independent Pharmacy - PPN Episode 703
Pharmacy Marketing Simplified host and president of GRX Marketing Nicolle McClure interviews Jessica Gardner with Smart Solutions.
Jessica & Nicolle discuss why it’s important for independents to be active on social media, and if they’re not, some easy things to do to keep their page active.
Contact GRX Marketing:
https://www.grxmarketing.com/podcasts
See omnystudio.com/listener for privacy i
The Rxeed Difference: Dynamic Drug Marketplace - PPN Episode 681
Nicolle McClure, host of Pharmacy Marketing Simplified Podcast, interviews Omar Hassad with Rxeed.com
Rxeed.com opens up an entirely new world of comparison drug shopping. Rxeed.com is leading this change, allowing consumers to receive the lowest possible pricing on the medications they need most through a market system of electronic, transparent competition. Rxeed is a virtual community consis
Smarter Communication Solutions with Patients - PPN Episode 639
Pharmacy Marketing Simplified podcast host Nicolle McClure interviews VP of Pharmacy Automation Travis Smith with Smart Solutions IVR Technology.
Smart Solutions has provided affordable, innovative IVR services to the pharmacy industry since 1995. SMART has successfully pioneered and developed superior IVR solutions that are "best of breed" within the industry and offer the utmost in flexibility
7 Habits of Highly Effective Pharmacy Owners - PPN Episode 628
Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.
Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.
Contact Nicolle:
Nicolle McClure - GRX Marketing
President
2929 Westown
Communicating with Your Patients is Changing - Pharmacy Marketing Simplified - PPN Episode 598
Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic.
They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way.
Using texting as a business
Strategies on Building a Successful Community Pharmacy Business - PPN Episode 586
On this episode of Pharmacy Marketing Simplified
Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it’s important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive.
Community pharmacy business development Veteran, Bruce Kneeland, discusses wha
Rethink Your Pharmacy Marketing: Targeting Millennials - Pharmacy Podcast Episode 478
If targeting Millennials is not part of our overall marketing strategy, it should be.
Guest Chris Cielewich, Senior Vice President for FlavoRx and cohost Nicolle McClure discuss why it’s important to be including the younger demographic in your marketing, and how easy it is to target them digitally, through prescribers and in your local community. With over 80 million Millennials in the United St
The Internal Marketing Factor - Pharmacy Podcast Episode 462
We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn.
Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentiv
Tell Your Story with Video Marketing - Pharmacy Podcast Episode 428
Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it’s important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.
They’ll give examples of how it can be used
Marketing Your MTM & Clinical Services - Pharmacy Podcast Episode 405
Marketing Your MTM & Clinical Services
Dr. Blair Thielemier and Nicolle McClure discuss why it’s important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator.
For those owners that are struggling
The Power of Business to Business Networking with Matt Heinz - Pharmacy Podcast Episode 380
On this episode of the Pharmacy Marketing Simplified Podcast, Nicolle interviews Marketing guru and Founder of Heinz Marketing -- Matt Heinz about the power of Networking with other businesses in your community.
About Matt:
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and
Pharmacy Marketing Strategies with Nicolle McClure - Pharmacy Podcast Episode 328
Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.
About Nicolle:
Nicolle McClure started GRX Marketing in 2010, after hearing a need from lo
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