The Spotlight: A Lighthouse Podcast
The Spotlight is a podcast from Lighthouse that blends commercial strategy with candid conversation. Designed for commercial leaders and revenue managers, each episode covers trends, data, and perspectives for driving performance. Hosted by Daniel Foreman and Blake Reiter, the show features industry leaders and real-world insights to provide actionable takeaways and a broader perspective for leading with confidence.
Episodes
Data Story - The Long-Term Impact of Short-Term Rentals
In this conversation, Daniel and Blake examine the shifting balance between hotels and short-term rentals, drawing on new data from Booking.com searches. They discuss why the share of short-term rentals surged and then stabilized, how seasonality and market size shape visibility, and what the new Listing Multiple metric reveals about distribution strategy. The discussion also explores regulation’s
Interview - David Davis from FUSED Topline Solutions
In this conversation, Daniel and David delve into the current state of revenue management education, discussing its evolution, challenges, and the importance of applied learning. They explore the integration of sales and revenue management, the role of creativity in commercial strategy, and the need for efficiency in sales models. The discussion also highlights the founding of FUSED Topline and it
Live Episode - Luminate London 2025
This episode of the Spotlight podcast was recorded live in London at our first ever Lighthouse Luminate London event in April 2025! Daniel and Blake sat down for a interview with Ingela Heintz (Norlandia Hotels) and Kelly Cronin (Village Hotels), two industry leaders who are re-shaping commercial strategy at their organizations.In this episode we touch on the theme of how revenue management is evo
Live Episode - Luminate NYC 2025
In this live episode of The Spotlight Podcast, Daniel, Blake, Kerry, and Jennifer share stories of successes (and failures), innovative approaches to revenue management, and how to go against the grain and make an impact in the organization. They emphasize the importance of collaboration, data-driven decision-making, and the balance between intuition and analytics in the hospitality industry, but
Interview - Ed Sanchez from Evermore Resort Orlando
In this conversation, Ed and Daniel talk through the rise of multi-generational travel, what makes the Evermore Resort so unique, the growing demand for larger accommodations, the competitive landscape of short-term rentals in Orlando, and the strategies employed to attract international guests. Ed also shares insights into the luxury resort market and the innovative revenue management practices a
Interview - Jordan Hollander + Nadine Boettcher
In this episode of The Spotlight podcast, we were lucky enough to have 2 special guests, Nadine from our Product team, and Jordan Hollander, Co-Founder of Hotel Tech Report! In this conversation we'll explore the transformative impact of AI on the hotel technology sector, discussing how it unlocks underutilized software features, the evolution of funding in hotel tech, and the future of jobs in ho
Interview - Jason D'Agostino from Visions Hotels
In this Episode of the Spotlight Podcast, we talk with Jason D'Agostino of Visions Hotels about the evolving role of revenue managers in the hospitality industry, particularly in the context of increasing data complexity and the integration of AI technologies. We'll talk all about how revenue managers are adapting to new tools and challenges as data gets more complicated and AI becomes commonplace
Data Story - Revenue Managing Sports Playoffs
In this episode of the Spotlight podcast, Daniel and Blake discuss the pricing and revenue management implications of playoff games for hoteliers. They explore how playoff games can significantly impact hotel pricing and occupancy rates, emphasizing the importance of understanding market dynamics, star power, and strategic pricing. The conversation covers various sports, including NFL, MLB, and Ch
Interview - Revenue Management Case Studies
In this episode of the Lighthouse podcast Daniel discusses some recent case studies involving 3 different hotels and 3 different revenue managers.In the first case study, Aditya Patel explains how creative pricing studies helped him improve his occupancy ranking.In the second case study Virginia McShane explains how optimizing her marketing mix (and taking less group business) at a popular boutiqu
Data Story - 6 Takeaways from the H1 2024 Pricing Report
00:00 - 00:53 - Intro
00:54 - 04:05 - [1] Hotels hit affordability ceiling
04:06 - 05:30 - [2] Latin America breaking the mold
05:31 - 07:08 - [3] A tale of cautious optimism in Asia Pacific
07:09 - 08:20 - [4] Sun and Sand Destinations Reign Supreme
08:21 - 10:15 - [5] Riyadh and Saudi Arabia's fast growth bucks Middle East Trends
10:16 - 13:08 - [6] Struggling Asian MarketsIn this conversation,
The Art of the Sellout Part 5: Oversell Strategy
In part two of our interview, we continue the deep dive into cancellations with Daniel Foreman and Connor Vanderholm as they explore effective oversell strategies. Learn how to confidently oversell rooms to ensure full occupancy, even with last-minute cancellations. This episode equips you with best practices for setting oversell limits, managing guest expectations, and balancing the risks and rew
The Art of the Sellout Part 4: Cancellations
In the first part of this two-part series on cancellations, Daniel Foreman and Connor Vanderholm tackle the challenges and opportunities cancellations present. Learn how to predict and manage cancellations, turning potential setbacks into opportunities for higher revenue. This episode provides the strategies and tools needed to accurately forecast cancellations and implement overbooking strategies
The Art of the Sellout Part 3: Market Segmentation
Daniel Foreman, alongside Nick Larsen and Kim Welch from Schulte Hospitality, explores the art and science of market segmentation. Discover the importance of identifying and targeting distinct guest segments to refine your booking strategies. This episode guides you through balancing your market mix, tailoring offerings, and driving higher revenue through strategic segmentation, empowering you to
The Art of the Sellout Part 2: Rate Evolution
Dive into the complexities of rate evolution with Daniel Foreman and Brandon Burtis from Pacifica Hotels. This episode demystifies dynamic pricing strategies, showcasing how adjusting room rates in real-time can drive significant revenue growth. With practical scenarios, you’ll learn how to set and modify rates to stay competitive and maximize profits, turning rate management into a powerful tool
Data Story - Final Countdown to the World Cup (Lighthouse x Expedia)
With just weeks until kickoff, the 2026 FIFA World Cup is close enough for clear demand patterns to emerge. In this special Lighthouse x Expedia collaboration episode of The Spotlight Podcast, Daniel Foreman and Blake Reiter are joined by Bianca Navarro and Alex Fromson from Expedia Group for a market-by-market breakdown of the tournament’s hotel demand story.Using Lighthouse and Expedia data, the
Lighthouse Quick Takes - Europe jet fuel crisis reshapes Q3 hotel pricing
In this Lighthouse Quick Take, Blake Reiter explores how Europe’s jet fuel crisis disrupted normal summer hotel pricing behavior across major leisure and metro markets. Using Lighthouse pricing data across seventeen destinations, he breaks down where pricing momentum stalled, which market types saw the largest swings and why flight dependency became a critical commercial risk factor.Blake also exp
Strategy Lab - Managing hotel pricing around overlapping events
In this Strategy Lab, Blake Reiter and Daniel Foreman walk through how hotel commercial teams can identify pricing opportunities during periods of overlapping event demand. Using Lighthouse’s Smart Insights, forward-looking benchmarking and performance reporting, they show how to quickly surface dates that need attention and validate whether occupancy, rate positioning and segment mix support a pr
Live Episode - The AI visibility edge for hotel discovery
ChatGPT now has 900 million users, and booking platforms are embedded in its ecosystem. A growing share of hotel decisions starts with an AI prompt, not a search engine. This episode presents original research from Lighthouse: 4,545 prompts across 9 global markets and 5 traveler personas, surfacing patterns in which hotels ChatGPT mentions, how often, and why.The data shows AI invisibility is the
Lighthouse Quick Takes - Madrid Formula One Grand Prix hotel demand impact
In this Lighthouse Quick Take, Blake Reiter explores how Madrid's return to Formula One is already reshaping hotel demand ahead of the city's first Grand Prix in 45 years. Advertised hotel rates for race weekend are more than double comparable 2025 levels, highlighting the scale of pricing power tied to major global events.Blake also examines direct booking data, revealing longer booking windows,
Lighthouse Quick Takes - Sundance Film Festival shifts demand from Park City to Boulder
The Sundance Film Festival's move from Park City, Utah to Boulder, Colorado is already reshaping hotel demand and pricing patterns ahead of its first year in its new home. Boulder hotel rates during the festival period are currently advertised more than 3 times higher than comparable dates a year earlier, while demand has more than doubled.In this Lighthouse Quick Take, Blake Reiter explores how t
Strategy Lab - Finding fresh revenue call insights with Ernest AI
Revenue calls tend to default to the same weekly talking points, leaving little room to surface anything new under time pressure. In this Strategy Lab, Blake Reiter and Daniel Foreman use Ernest, Lighthouse's AI teammate, to generate three fresh topics for a hotel's upcoming revenue call in a matter of minutes.They then validate each recommendation inside the Lighthouse commercial platform, checki
Lighthouse Quick Takes - Coachella and Stagecoach reveal diverging hotel demand
In this Lighthouse Quick Take, Blake Reiter compares how Coachella and Stagecoach shaped hotel and short-term rental pricing across Palm Springs in 2026. Using Lighthouse actualized hotel pricing data and short-term rental gross ADR, he breaks down why Coachella hotel rates surged while Stagecoach hotel pricing declined despite both festivals selling out.Blake explores how headliner strength, book
Lighthouse Quick Takes - March Madness hotel and short-term rental pricing trends
In this Lighthouse Quick Take, Blake Reiter explores how the 2026 March Madness tournament impacted hotel and short-term rental pricing across host cities. Using year over year ADR comparisons, he breaks down where hotels held pricing power, where short-term rentals outperformed and how market size and traveler behavior shaped results.Blake also examines lead time trends from the Final Four and ch
Lighthouse Quick Takes - World Cup 2026 hotel pricing trends decelerate across host markets
In this Lighthouse Quick Take, Blake explores how hotel pricing for the 2026 FIFA World Cup has evolved across host markets, with the latest data showing clear deceleration after early surges. While US cities average around 60% year over year growth, Mexico and Canada show stronger gains, though momentum has slowed since October.Blake breaks down how pricing power varies by market type, with lower
Data Story - AI adoption gap in hotel commercial strategy
In this episode, Blake Reiter and Daniel Foreman analyze findings from a Lighthouse survey of 761 hospitality commercial leaders across six continents to understand how AI is being adopted today. The data reveals a clear disconnect: while belief in AI’s future impact is rising, current adoption remains largely unchanged.They explore where AI is being used, what’s slowing adoption, and how readines
Lighthouse Quick Takes - Harry Styles vs BTS hotel demand impact
In this Lighthouse Quick Take, Blake explores how major concert tours influence hotel pricing, booking behavior, and length of stay across key markets. Using Lighthouse data, he compares the global impact of Harry Styles and BTS, highlighting how timing, geography, and fan base shape demand patterns.Hoteliers will gain a clearer understanding of how different event profiles affect pricing power, b
Lighthouse Quick Takes - Rate parity gaps in Asia Pacific hotels
In this Lighthouse Quick Take, Blake explores how often third party websites undercut hotel direct rates across Asia Pacific and why frequency matters more than discount depth. Data from Lighthouse’s Bench Direct platform shows wide variation between markets, with Bangkok experiencing disparity more than one in three searches.Blake explains how persistent rate leakage impacts direct booking conver
Lighthouse Quick Takes - Taiwan direct booking conversion gap despite strong rate parity
Taiwan shows one of the lowest direct booking conversion rates across major Asia Pacific markets, despite maintaining relatively strong rate parity. In this Lighthouse Quick Take, Blake Reiter explores why this disconnect exists and what it reveals about traveler behavior.Shorter booking windows and brief stays point to a mobile first, fast decision making guest profile. That shift places more pre
Lighthouse Quick Takes - AI-driven direct traffic to hotel websites surged after May 7
On May 7, ChatGPT began pushing more responses that included outbound links to hotel websites — and the traffic data shows it immediately. In this Lighthouse Quick Take, Blake Reiter walks through what the numbers look like before and after that date, including a 50%+ increase in AI-originated traffic as a share of organic search, jumping from roughly 2% to over 3%.The data makes clear that AI is
Lighthouse Quick Takes - 2026 Commonwealth Games: Glasgow hotel pricing and demand impact
The 2026 Commonwealth Games in Glasgow are driving a 153% increase in advertised hotel pricing compared to the same dates in 2025. But the more significant shift is structural: the Games compress the normal weekly pricing curve, with the largest year-over-year lifts landing on days that were historically discounted. Midweek nights like Thursday, July 30 are advertising 213% above last year's rates
Strategy Lab - Hotel group displacement analysis and minimum acceptable rate
When performance metrics, pace insights, and market benchmarks live in separate tools, revenue teams struggle to agree on the right move. In this Strategy Lab, Blake Reiter and Daniel Foreman show how working from a shared data foundation speeds up group displacement decisions — using a fictional wedding block RFP as the example: 10 rooms for 2 nights on a weekend a 60-room boutique hotel is alrea
Lighthouse Quick Takes - Booking windows vary widely across Asia Pacific
Booking windows across Asia Pacific span from 20 days to 85 days, and that gap changes how hoteliers should plan their marketing calendar. In this Lighthouse Quick Take, Blake explores Lighthouse Benchmark data from 7 Asia Pacific destinations in 2025, comparing booking windows and search windows market by market.Tokyo travelers plan nearly 3 months ahead with almost no gap between searching and b
Lighthouse Quick Takes - World Cup host cities see occupancy drop from overpricing
The 2026 FIFA World Cup's group stage delivered a mixed picture for hotel occupancy across US host cities. Boston led the pack, building strong on-the-books occupancy as early as six months out, while Atlanta lagged behind due to a Monday kickoff and deeper hotel supply. By the closing group stage matchups, those early gaps narrowed sharply, with most cities reaching 85 percent occupancy or higher
Lighthouse Quick Takes - Santorini hotel rates surge as Mykonos softens
Santorini and Mykonos sit in the same Cyclades archipelago, but their 2026 pricing trends have pulled sharply apart. Santorini hotel rates are up 35% in May and 31% in June year over year, with July advertised pricing up 16%. Mykonos hotel rates are down 3% in May, 8% in June, and 9% in July on the same basis.In this Lighthouse Quick Take, Blake Reiter examines what short-term rental data reveals
Lighthouse Quick Takes - Which US markets saw the biggest July 4th premiums
In this Lighthouse Quick Take, Blake Reiter explores which United States hotel markets captured the largest pricing premiums over July 4th weekend, comparing 2026 results to 2025 ahead of America's 250th Independence Day. Ocean City, Maryland led at 286% of its annual average pricing, followed by Traverse City, Michigan, boosted by its 100th National Cherry Festival, and South Padre Island, Texas.
Lighthouse Quick Takes - Booking window and conversion trends by traffic source
In this Lighthouse Quick Take, Blake Reiter examines how booking window and conversion rates vary by traffic source across five of the world’s most visited countries in 2025. Using Lighthouse direct channel data, he compares search window, booking window and conversion performance across direct, meta search, traditional search and social media traffic.The data reveals clear behavioral differences,
Live Episode - What an AI-powered hotel actually looks like
AI in hospitality has moved past the buzzword stage. In this live episode of The Spotlight, recorded on stage at Lighthouse's Luminate conference, Daniel Foreman sits down with Kevin Patel, Vice President of Revenue Management at Scarlett Hotel Group, and Rob Spanos, Director of Asset Management at Noble Investment Group, to talk about what artificial intelligence actually looks like inside a hote
Lighthouse Quick Takes - Wimbledon hotel pricing by tournament day
In this Lighthouse Quick Take, Blake explores how hotel pricing power shifted across the two weeks of the 2026 Wimbledon championships. Week one delivered a 17% average year-over-year price gain, with every day posting positive growth, while week two averaged just 9%, with prices falling 12% below 2025 levels on final Sunday.Blake explains why the 2025 tournament carried a pricing premium tied to
Lighthouse Quick Takes - Pamplona hotel rates rise 3% in bull run week
Every July, Pamplona's Running of the Bulls draws thousands of visitors during Spain's San Fermín Festival. In this Lighthouse Quick Take, Blake Reiter breaks down how hotel pricing moved this year, from a modest 3% citywide rate increase to a sharp divergence beneath it: independent hotels raised rates 5.4% while chains cut theirs 3.1%. He also looks at how short term rentals outpaced hotels on b
Lighthouse Quick Takes - World Cup host cities' pricing surge
The World Cup's 104 matches across 16 host cities in the United States, Mexico, and Canada drove sharp swings in hotel and short-term rental pricing. Blake breaks down which cities saw the biggest year-over-year gains, why Guadalajara and Monterrey topped the charts despite starting as the lowest-priced markets in 2025, and how demand indices actually cooled between January 1 and June 1 even as ki
Lighthouse Quick Takes - Why Masters hotel prices fell 37%
Golf's four majors had very different effects on hotel pricing in their host cities this year. The US Open at Shinnecock Hills sent Suffolk County, New York, hotel rates up 106% year over year, while the Open Championship in Liverpool rose 80% and the PGA Championship lifted Philadelphia 18%. The Masters in Augusta was the outlier, falling 37%, the only major to post a year-over-year decline.In th
The D.I.R.T. - Hotel price shifts | January 26, 2026
In this launch episode of The D.I.R.T. (Data in Real Time), Blake Reiter and Daniel Foreman break down how hotel prices moved across global markets over the prior two weeks and what those movements signal. The episode covers seasonal demand shifts, event driven rate increases tied to festivals, tournaments and commencements, and meaningful price corrections in shoulder season and convention market
The Art of the Sellout Part 1: Demand Drivers & The Booking Curve
Join Daniel Foreman and Jeff Eskew from Lighthouse's Revenue Strategy Services team as they unravel the critical role of demand drivers in shaping the booking curve. Through compelling real-world examples, including a high-stakes college football game night and a routine midweek sellout, this episode reveals how to harness demand factors to optimize occupancy and revenue. Transform your approach t
Lighthouse Quick Takes - 2026 Winter Olympics in Milan
The Winter Olympics are coming to Milan—and hoteliers across the globe are watching closely. In this Lighthouse Quick Take, Blake Reiter dives into the hotel pricing trends leading up to the 2026 Winter Olympiad in Milan and Cortina d'Ampezzo. Drawing comparisons to Paris 2024, this video breaks down how three-star, four-star, and five-star hotel pricing is evolving in the months before the games.
Lighthouse Quick Takes - Bridgerton's effect on Bath, England
Can a Netflix drama drive real-world hotel bookings? In this episode of Lighthouse Quick Takes, Blake Reiter breaks down how the Season 3 premiere of Bridgerton created ripple effects in the hospitality market of Bath, England – the show's real-life backdrop.We dive into three key hospitality metrics around the May 16, 2024, release date:21.5% surge in hotel search volume in just two weeks2.4% inc
Interview – Building Hospitality Brands That Scale with Fernando Vives of Minor Hotels
In this episode of the Spotlight Podcast, we were lucky enough to land an interview with Fernando Vives, Chief Commercial officer of one of the fastest-growing hotel chains in the world. Fernando is a seasoned hospitality industry expert, and in this interview he shares his journey from a computer science enthusiast to a C-suite executive at Minor Hotels. In this podcast episode, Daniel and Laura
Lighthouse Quick Takes - World Cup '26 group stage host city power ranking
Sometimes you see a piece of analysis that’s so cool you have to share it—so welcome back to Lighthouse Quick Takes ⚡️Now that the World Cup group stage matchups are set, which host cities are positioned for the biggest travel + lodging demand impact? In this episode, we break down Daniel Forman’s Host City Power Rankings (16 → 1)—based on matchup quality, star power, weekend timing, repeat team a
Data Story - Travel by the numbers: 2025 in review, 2026 in focus
In this podcast episode we explore the key trends in the hospitality and travel industry as we reflect on 2025 and look ahead to 2026. Blake and Daniel cover the divergence in spending power, the resilience of travel despite economic pressures, the impact of AI on travel planning, and the importance of personalization in hospitality. We'll also follow up on persisting trends, like the challenges f
Lighthouse Quick Takes - K-Pop Demon Hunters drives demand and pricing for South Korean Hoteliers
The viral Netflix show 'K-Pop Demon Hunters' created a significant impact on South Korea's tourism and hotel industry in 2025. The movie became a global phenomenon with four soundtrack songs hitting the Billboard Hot 100, leading to a 56% increase in flight searches and 26% jump in hotel searches to South Korea by June 2025. While demand spiked immediately after the movie's release, hotel pricing
Lighthouse Quick Takes - How solo and group travelers differ between search and booking
In this Lighthouse Quick Take, Blake explores the gap between what travelers search for and what they ultimately book, focusing on length of stay differences between solo and group travelers. Using direct channel benchmarking data from The Hotels Network, now part of Lighthouse, the analysis compares solo travel demand in Tokyo with group travel demand in Cancun.The data shows solo travelers tend
Lighthouse Quick Takes - How market dynamics impact direct booking conversion
In this Lighthouse Quick Take, Blake explores how market dynamics influence direct booking conversion using Lighthouse data from calendar year 2025. The analysis compares two US markets, New York City and Denver, to show how differences in traveler intent, market structure and pricing environment shape direct channel performance.While New York City hotels see more visitors engaging with booking en
Lighthouse Quick Takes - What price transparency revealed about US resort fees
In this Lighthouse Quick Take, Blake Reiter revisits US resort fee data after new transparency rules required hotels to show total prices upfront. Using updated Lighthouse data, he examines what those rules revealed about how common resort fees are and how hotels adjusted once fees became fully visible to guests.The findings show that most US hotels still avoid resort fees, but adoption varies wid
Interview - Revenue strategy in ultra luxury resorts
This interview explores how revenue strategy changes at the ultra luxury end of hospitality, where personalization, experience design, and distribution discipline matter as much as price. Daniel Foreman speaks with Batuhan Sahin, Group Director of Revenue at Maxx Royal Resorts & Voyage Hotels, about moving from global hotel chains into a highly autonomous luxury brand environment.Batuhan share
Lighthouse Quick Takes - Vail hotel pricing drops amid weak ski season
In this Lighthouse Quick Take, Blake explores how one of the weakest ski seasons on record impacted hotel pricing in Vail. Snowpack levels fell sharply, skier visits declined, and resorts closed early, creating a clear demand shock across peak winter weekends.Blake compares advertised rates set in December with actualized pricing outcomes, showing how hotels were forced to discount far beyond init
Lighthouse Quick Takes - Milan hotel pricing update ahead of the Winter Olympics
In this Lighthouse Quick Take, Blake returns to Milan hotel pricing as the Winter Olympics draw closer, updating an earlier analysis from late last year. With the event just weeks away, advertised prices across all segments remain well above last year’s levels, led by the four-star category where demand is most concentrated.Blake examines how pricing held steady through much of the booking window
Lighthouse Quick Takes - Super Bowl hotel pricing evolution in San Jose
In this Lighthouse Quick Take, Blake explores how hotel pricing in San Jose evolved over the full booking window leading into Super Bowl Sunday. Using price evolution data from nearly a year out through game week, he walks through how rates responded to season kickoff, the halftime performer announcement, playoff outcomes and last-minute demand.The analysis highlights why pricing momentum often sh
Lighthouse Quick Takes - World Cup hotel pricing impact of Messi vs Ronaldo
In this Lighthouse Quick Take, Blake Reiter looks at how World Cup group stage matches featuring Lionel Messi and Cristiano Ronaldo are shaping hotel pricing across host cities in the United States. Using year over year growth, absolute price levels, and recent momentum, the analysis compares Argentina’s matches in Kansas City and Dallas with Portugal’s games in Houston and Miami.The data shows cl
The D.I.R.T. - Hotel price shifts | February 9, 2026
When BTS added El Paso to its global tour, hotel pricing reflected just how far that demand can travel. In this episode of The D.I.R.T. (Data in Real Time), Blake Reiter and Daniel Foreman dig into why a K-pop supergroup might choose a non-traditional tour stop and what that decision appears to unlock for regional hotel demand.Along the way, they break down sharp price pops tied to ski season mome
Lighthouse Quick Takes - Direct booking behavior by device type
Device type reveals clear differences in booking behavior across hotel websites. In this Lighthouse Quick Take, Blake Reiter analyzes full year 2025 direct booking data from the five countries with the most international arrivals to compare booking window and conversion rate by desktop, mobile and tablet.Tablet users show the longest booking windows and the highest conversion rates, while mobile d
Trailer: Introducing The Art of the Sellout
Welcome to The Spotlight, a new podcast from Lighthouse (formerly OTA Insight) where travel & hospitality professionals come to sharpen their revenue management strategies.In the first season, The Art of the Sellout, join our host Daniel Foreman, Commercial Strategist at Lighthouse, as he explores the fine balance of achieving 100% occupancy alongside experienced revenue leaders from companies
The D.I.R.T. - Hotel price shifts | February 23, 2026
The D.I.R.T. (Data in Real Time) heads to Bilbao, where hotel rates for the European Rugby Champions Cup final are sliding – even with 50,000 fans expected. With finalists still unknown, hoteliers appear to be balancing big-event optimism against the risk of isolating base demand, while travel packages and limited city supply add another layer to the pricing story.Elsewhere, Kansas City climbs ahe
Data Story - Global hotel pricing trends from H2 2025
In this episode, Blake Reiter and Daniel Foreman break down Lighthouse’s H2 2025 pricing report, analyzing year over year hotel pricing performance across seven global regions and forward indicators for H1 2026. They examine how pricing weakness persisted but moderated, where declines flipped to growth, and why North America remains under pressure despite the upcoming World Cup.The discussion high
Lighthouse Quick Takes - Milan hotel pricing during the 2026 Olympics
In this Lighthouse Quick Take, Blake Reiter reviews how hotel pricing and occupancy actually performed during the 2026 Winter Olympics in Milan and Cortina d’Ampezzo.Early advertised rates suggested record pricing, but final realized rates settled below those initial expectations. Even so, hotels still achieved substantial year over year gains, with four star properties leading the market. Blake a
Lighthouse Quick Takes - Europe solar eclipse drives hotel and rental pricing surge
In this Lighthouse Quick Take, Blake Reiter examines how the August 2026 total solar eclipse is already impacting pricing and demand across Spain. Hotel rates along the path of totality are rising sharply year over year, with smaller markets seeing the most extreme increases.Blake also highlights how short-term rentals are pricing even more aggressively than hotels, alongside a significant spike i
Interview - How AI is reshaping hotel operations and service
How will artificial intelligence change hotel operations, and what does that mean for service? In this episode, Daniel Foreman is joined by Juanjo Rodríguez, Head of Marketing and Direct Booking Products at Lighthouse, to speak with Sebastian Lodder, CEO of Hotel Collection International.Sebastian shares perspectives from operating across Spain and Georgia, working with both global brands and inde
Lighthouse Quick Takes - Japan demand shift during Sakura and F1 overlap
In this Lighthouse Quick Take, Blake explores how the 2026 Formula 1 Japanese Grand Prix overlapping with peak cherry blossom season is reshaping travel demand into Japan. Using direct booking data, he highlights shorter booking windows, a sharp increase in desktop usage, and a major shift toward international travelers.These changes signal higher intent behavior and a different customer mix than
Lighthouse Quick Takes - Paris vs. Milan Fashion Week: Who wins on hotel pricing (and why)?
On today’s Quick Take, we’re stirring up a little friendly rivalry: Milan vs. Paris. We'll explore how each city’s Fashion Week impacts hotel pricing and performance.
We break down year-over-year trends by star class across both seasonal collections:
📉 Milan: pricing softness for Spring/Summer and only modest improvement for Fall/Winter
📈 Paris: strong pricing growth across every segment, with
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