Behind The Billboard
A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.
Episodes
Episode 113 - Ian Potter
Visuals: https://getbehindthebillboard.com/episode-113-ian-potter
Episode #113 features Ian Potter, legendary art director and the man behind the Araldite poster ‘the one with the car stuck on’ which is possibly the greatest billboard of all time.
Ian’s 35-year career in the business has seen him work at some of the most prestigious agencies in the world.
DDB, FCO, Chiat\Day and TBWA have all bene
Episode 112 - Tom Richards
Visuals: https://getbehindthebillboard.com/episode-112-tom-richards
Episode #112 features Tom Richards, Global CCO at 21GRAMS.
Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency.
Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018.
We started with the Roy Castle Foundatio
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Episode 111 - BtB x WOO Conference [Part 2]
Visuals: https://getbehindthebillboard.com/episode-111-btb-x-woo-conference-part-2
Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Global OOH, Innovation & Creativity track.
Hugh and Dan….. Well…. Mainly Dan as Hugh had run away to catch a train…. grab short, sharp conversations with
Episode 110 - BtB x WOO Conference
Visuals: https://getbehindthebillboard.com/episode-110-btb-x-woo-conference
In this special episode of Behind the Billboard, we’re coming to you from the World Out of Home Organization’s 2026 Congress in London - or, as the room has it, WOO! Recorded from a makeshift studio inside the Hilton on Park Lane, this episode captures the energy, ideas and occasional chaos of a global out-of-home industry
Episode 109 - Ben Billups
Visuals: https://getbehindthebillboard.com/episode-109-ben-billups
Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US.
We’ve wanted to get Ben on the show for a long time and finally managed to pin him down while he was in London.
Ben founded Billups back in 2003 and has since grown it into a global business spanning 23 co
Episode 108 - James Millers
Visuals: https://getbehindthebillboard.com/episode-108-james-millers
Episode #108 features James Millers, newly appointed ECD at McCann London.
We’ve been wanting to get James on the show for ages now and were pleased to catch him before starting his new role.
James has won every major award going … 23 Cannes Lions, 9 D&AD pencils, 26 One Show and more. And many of these awards are for OOH.
We sta
Episode 107 - Alice Goodrich
Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich
Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP.
We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That.
And incredibly, we foun
Episode 106 - Franki Goodwin
Visuals: https://getbehindthebillboard.com/episode-106-franki-goodwin
Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet.
Hugely talented, humble, funny, smart, generous, collaborative and many other things, Franki was ace.
We started with British Heart Foundation and discovered how the footy
Episode 105 - Yohan Daver
Visuals: https://getbehindthebillboard.com/episode-105-yohan-daver
This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA
Yohan started his career in India, at BBDO and then BBH, before continuing his journey with the black sheep to LA and now BBH New York. Yohan’s work has been recognised at every major awards show, winning big at Ca
Episode 104 - Gavin Lester
Visuals: https://getbehindthebillboard.com/episode-104-gavin-lesterPodcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising.Gavin is the fourth in our series of America specials and brought not just great stories, but as the episode progressed, we realised he and Dan had been to school together which was hilarious. What’s more, he and Hugh knew each o
Episode 103 - Katie DiNardo & Kelley Barrett
Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrettEpisode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in th
Episode 102 - Samira Ansari
Visuals: https://getbehindthebillboard.com/episode-102-samira-ansariEpisode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC.We began with a D&AD award winning campaign from the start of Samira’s career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With a small sticker st
Episode 101 - Behind the Billboard x Ad Club of New York
Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-yorkEpisode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia Greenberg
Episode 100 - Sir John Hegarty
Visuals: https://getbehindthebillboard.com/btb-100Yes folks it’s here. Episode #100!! It’s been an incredible time, 100 episodes over six years. Thank you so much to all our amazing guests and listeners for being with us on this journey. It’s been rewarding, inspiring and many other things. And it feels like we’re just getting started. 2026 is going to be full of great guests and more adventures.
Episode 99 - Best of 2025
Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure.In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from new agencies. Hopefully you’ll
Episode 98 - Peter Heyes
Visuals: https://getbehindthebillboard.com/episode-98-peter-heyesEpisode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan.Pete has worked in the business for over 30 years at some of the very best agencies, including DDB and Leo Burnett. He’s won awards on huge brands such as McDonald’s, VW, Marmite and Harvey Nichols. People often talk about Pete
Episode 97 - Andy Clough & Richard McGrann
Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrannGood things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have
Episode 96 - Ajab Samrai
Visuals: https://getbehindthebillboard.com/episode-96-ajab-samraiEpisode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incredible stories of nearly four decades in the business, but two enormous bags of apples from his orchard in the Malvern Hills.We discussed how Ajab started his career at Saatchi & Saatchi in 1987 as one of the first British born Asians to break into the
Episode 95 - SimKat
Visuals: https://getbehindthebillboard.com/episode-95-simkatEpisode #95 features Sim Sidhu and Katy David aka ‘SimKat’, one of BBH’s most brilliant and prolific young teams.We talked about their rise to fame at BBH after their time spent along the corridor at The BBH Barn Adschool, where they learnt the ways of the business from legendary and much missed tutor Tony Cullingham. One of Tony’s classi
Episode 94 - Paul Pateman
Visuals: https://getbehindthebillboard.com/episode-94-paul-patemanEpisode #94 features Paul Pateman aka Pâté on Toast. Paul is a graphic artist, art director, writer, speaker and general good egg who we loved having on the show.Paul has enjoyed an incredibly successful career as a creative / creative director at AMV and TBWA. His work has won over 130 awards. Since focussing on being an illustrato
Episode 93 - BuildHollywood
Visuals: https://getbehindthebillboard.com/episode-93-buildhollywoodEpisode #93 features Jayne Andrew & Isobel Deevy from OOH specialists BuildHollywood, who very kindly came down from Manchester to chat about some of their amazing projects.We’ve been saying for ages who are BuildHollywood? Their name is always on the coolest stuff.So this was our moment to find out. It’s no exaggeration to say if
Episode 92 - Rick Brim
Visuals: https://getbehindthebillboard.com/episode-92-rick-brimEpisode #92 features Rick Brim, Co-Founder and CCO of adland’s newest agency, Ace of Hearts. Rick joined us with the agency just a few days old, so we discussed the big stuff such as if he knew how to work the photocopier, who locks up at night and how they came up with the name.During 25 years in the industry, Rick’s won every award g
Episode 91 - Gary Fawcett & Lisa Nichols
Visuals: https://getbehindthebillboard.com/episode-91-gary-fawcett-amp-lisa-nicholsPodcast episode #91 features Gary Fawcett & Lisa Nichols, ECDs at TBWA\MCR, in the second part in our Manchester special.Gary & Lisa have worked in the business for over 25 years, for a huge array of clients including Pizza Hut, British Airways, EA Games and Harvey Nichols. Their work has been recognised at Cannes,
Episode 90 - Tim Jones
Visuals: https://getbehindthebillboard.com/episode-90-tim-jonesPodcast episode #90 is the first of our Manchester special and features the charming and uber-talented Tim Jones. Tim has an incredible track record when it comes to OOH, both from his time at BBC Creative and more recently at Meanwhile, the agency he set up with long term creative partner James Cross and Al Marchant.Meanwhile have enj
Episode 89 - Liam & Alison
Visuals: https://getbehindthebillboard.com/episode-89-liam-and-alisonEpisode #89 features Liam Bushby & Alison Steven, Global Creative Directors at Ogilvy London and two of the finest, most humble creatives you could ever meet.We talked at length about what it’s like to work on Dove and in particular their multi award-winning campaigns Reverse Selfie and #TurnYourBack which won more metal than you
Episode 88 - Hermeti Balarin
Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarinEpisode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+K London.Hermeti works with his wife Ana, who was Behind the Billboard guest no. 9, which means the Balarin’s are our first ever married couple on the show 🎉Hermeti & Ana started out at as interns at Mother before rising to Partners a decade or so la
![Episode 87 - Jeremy Craigen [Part 2]](https://image.simplecastcdn.com/images/faef2666-1fde-4283-bc31-05c8ecf23ba9/a500c1a6-e553-410f-96fa-58f53bc406f8/3000x3000/jc-pt2.jpg?aid=rss_feed)
Episode 87 - Jeremy Craigen [Part 2]
Visuals: https://getbehindthebillboard.com/episode-87-jeremy-craigen-part-2He’s back! Jeremy Craigen returns for episode #87, talking all things VW.Jeremy worked on the brand as a creative / CD / ECD and Global CCO for over 20 years, winning endless awards with iconic campaigns for every model in the range, even getting a free appearance on Top Gear (estimated viewing audience 90million).How did i
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Episode 86 - Jeremy Craigen [Part 1]
Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover of life, Jeremy Craigen.It’s hard to know where to start with Jeremy’s incredible body of work, which has won every gong going for just about every client going.So we took a corporate decision and split him in two. Ooeerr.Part one is all about Optrex
Episode 85 - Felipe Serradourada Guimaraes
Visuals: https://getbehindthebillboard.com/episode-85-felipe-serradourada-guimaraesEpisode #85 features Felipe Serradourada Guimaraes, the recently appointed ECD at BBH. It was a real pleasure talking with Felipe, who we think is the only creative ever to go from being on placement at BBH, to being the ECD at BBH. That is some achievement, but no surprise considering his portfolio of work. During
Episode 84 - The Great Outdoors
To (belatedly) welcome in the new year, we decided to go forth into The Great Outdoors and discuss plans for 2025.We covered all sorts of stuff: the need for a new sponsor, upcoming guests, a book of the show, masterclasses, talks, merchandise and more. Let us know if you have any feelings about any of this as we always want to hear what our listeners think.The hoody tops are amazing - high qualit
Episode 83 - Aidan McClure
Visuals: https://getbehindthebillboard.com/episode-83-aidan-mcclureEpisode #83 features the super-charming, super-talented Aidan McClure, CCO and co-founder of Wonderhood Studios.We caught up with Aidan just before Christmas and had a great natter.We heard the story of how he got onto the Watford Copywriting course by pretending to be the Queen.We discovered how Aidan (and partner Laurent Simon) g
Episode 82 - Best of 2024
Visuals: https://getbehindthebillboard.com/episode-82-best-of-2024BtB best of 2024 / Christmas specialYes folks it’s the biggie. The one you’ve been waiting for. Behind the Billboard’s ‘Best of 2024’ with some mince pies and festive cheer thrown in for good measure. Plus some big news from our Dan.In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual su
Episode 81 - Helen Rhodes
Visuals: https://getbehindthebillboard.com/episode-81-helen-rhodesEpisode #81 features Helen Rhodes, ECD at BBH.We’ve been asking Helen to come on the show for ages, so we’re super chuffed she came on, not just for the stories behind her incredible portfolio of work, but also because we devoured her gift of cinnamon buns which were sensational.The campaign for Stranger Things was enough for a whol
Episode 80 - Mary Wear
Visuals: https://getbehindthebillboard.com/episode-80-mary-wearEpisode #80 features copywriter extraordinaire Mary Wear.Mary wrote possibly the most important endline in the history of advertising: ‘Make Poverty History’ for Comic Relief in 2004 … a line and movement that involved Richard Curtis, World Leaders and saving lives. The line was everywhere - posters, bus sides, advans, on underpants, o
Episode 79 - Dan Watts
Visuals: https://getbehindthebillboard.com/episode-79-dan-wattsEpisode #79 features the charming and super-talented Dan Watts, ECD at Pablo, London.Hugh & Dan spent a fascinating hour hearing about Dan’s eclectic career that has seen him work at some of the industry’s finest agencies - Fallon / 4Creative / Crispin Porter / Pablo - on some amazing projects.We discussed how to fit an entire book ont
Episode 78 - Andy Jex
Visuals: https://getbehindthebillboard.com/episode-78-andy-jexAfter what seems like a lifetime away, we’re back. And who better than Andy Jex, the TBWA\London CCO to usher us into Autumn. ‘Jexy’ as he’s affectionately known, is the epitome of positivity and creativity, which is exactly what the world needs right now. Hugh & Dan enjoyed an hour in his company where many things were discussed:Fallon
Episode 77 - British Airways
Visuals: https://getbehindthebillboard.com/episode-77-british-airways/Sorry for the brief delay, but It’s finally landed ✈️The story behind the Cannes Grand Prix winning British Airways work is here.A few weeks ago we sat with Nils and some of the BA team (Nick Stanley, Benny Everett, Ellie & Elisa and ‘Chips’ Pomfret) and discovered the story behind one of the most iconic OOH campaigns in recent
Episode 76 - Brian Connolly
Visuals: https://getbehindthebillboard.com/episode-76-brian-connollyEpisode #76 features Brian Connolly.Brian is brilliant on many levels. His billboards are amazing, some of them very close to art. The level of purity and craft is second to none.He is also a United fan, which is also brilliant (for Hugh at least).And on top of all that, he’s just a really decent human being who - after many years
Episode 75 - Phil & Graham
Visuals: https://getbehindthebillboard.com/episode-75-phil-and-grahamEpisode #75 features Phil Cockrell & Graham Storey.Humble, funny, gracious and massively talented, Phil & Graham have quietly created some of the most iconic billboards of the past 30 years.In that time they have won most major awards including 4 Cannes Golds, 5 BTA arrows, 7 Campaign Poster awards and 26 D&AD in book entries.It
Episode 74 - Kate Congreve
Visuals: https://getbehindthebillboard.com/episode-74-kate-congreveWe love firsts on the podcast. So episode #74 is a treat for Dan and Huge who hosted Kate Congreve our first ever producer. And not just any producer, but a producer at Mother, Campaign’s current agency of the year.Kate shared many brilliant stories from her career to date, having worked both agency and production side.We talked Sn
Episode 73 - Nicola Wood
Visuals: https://getbehindthebillboard.com/episode-73-nicola-woodPodcast episode #73 features Nicola Wood, Executive Creative Director at Ogilvy London, winner of many shiny prizes and someone with a liking for a farty Valentine’s Day card.Strap in folks. This is an absolute belter of an episode.The farty card was a good start. But the story behind the Relate campaign shot by Rankin is something w
Episode 72 - Rachel Miles
Visuals: https://getbehindthebillboard.com/episode-72-rachel-milesEpisode #72 features Rachel Miles, BAFTA award-winning creative and Creative Director at Meanwhile Campaign Start-up Agency of the Year 2024.Rachel not only brought stories from behind her billboards but also some sensational pies from Great North Pie which usurped Hugh’s ‘tiny flapjacks’ as Dan calls them.Dan and Hugh discussed man
Episode 71 - Steve Hudson
Visuals: https://getbehindthebillboard.com/episode-71-steve-hudsonPodcast episode #71 features the super talented Steve Hudson.Not only is Steve one of the industry’s most awarded creatives, he’s a brilliant director and also the founder of The Power of Advertising (TPOA) platform.We covered a great deal in the hour or so together, in particular Steve’s prolific time at BBH where together with cre
Episode 70 - Paul Banham
Visuals: https://getbehindthebillboard.com/episode-70-paul-banhamCan you project the two moons from Mars into the night sky?Can you sell over 1,000,000 lights in the world’s tallest building?Can you build an underwater mobile phone store to sell a waterproof phone?These are just some of the questions, answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into life a
Episode 69 - Paul Brazier
Visuals: https://getbehindthebillboard.com/episode-69-paul-brazierEpisode #69 features Paul Brazier and his brilliant billboards. The Economist, Guinness, Think!, Aer Lingus, Wrangler, Museum of Childhood, Walkers, Cancer Research…every one of them a banger. Paul has created and presided over some of the greatest work of the past 30 years. And he’s spent the best part of these years at @amvbbdo, a
Episode 68 - Dan & Hugh
Visuals: https://getbehindthebillboard.com/episode-68-dan-and-hughEpisode #68 features two titans of the industry, huge characters with oodles of charm, awards and humility. Yep, we’re talking to ourselves, finding out what’s going on in each of our worlds. We covered the following: Watch advertising in Geneva AirportThree dimensional screen mapping in Barcelona and New YorkThe delayed launch of H
Episode 67 - Matt Lever
Visuals: https://getbehindthebillboard.com/episode-67-matt-leverWe’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter in Matt Lever.Multi talented.Multi awarded.Funny.Charming.Loves a big idea.Loves a gag.And loves the in-house BtB flapjacks.We spent a leisurely hour with Matt chatting billboards, from his very first one for Macallan that he bizarrely spotted while on ho
Episode 66 - Best of 2023
Visuals: https://getbehindthebillboard.com/episode-best-of-2023Best of 2023We’re nearly there folks. 2023 just about done. How was it for you?For us it was a year of amazing guests, incredible stories, home-made cake, some lovely beards (esp our Dan’s) and best of all, broadcasting from our new home at Soho Radio. Thank you Rachel and Adrian for putting up with us. You guys are the best.So in epis
Episode 65 - Dan Fisher
Visuals: https://getbehindthebillboard.com/episode-65-dan-fisherPodcast episode #65 features Dan Fisher, Global ECD at Ogilvy and WPP, the man behind a vast portfolio of award-winning billboards and the owner of a classy beard.With Christmas nearly upon us, it was most apt we discussed the brilliant “I spent it on myself” Harvey Nichols campaign which on its own could’ve filled an entire episode.
Episode 64 - Neil Dawson
Visuals: https://getbehindthebillboard.com/episode-64-neil-dawsonEpisode #64 features Neil A Dawson.We spent a lovely couple of hours discussing his career which has featured many iconic billboards, notably the VW surprisingly ordinary prices campaign. Classic VW. Classic DDB. Every one of them a cracker with Weddings still the most awarded print ad of all time. Neil drew us a billboard live in th
Episode 63 - Guy Murphy
Visuals: https://getbehindthebillboard.com/episode-63-guy-murphyEpisode #63 features our first ever planner, which seems a bit overdue considering the best planners are often the best creatives and vice versa. And we’ve haven’t got just any old planner, but one who’s been round the block with tread to spare. Guy Murphy many things: award-winning strategist, big creative thinker, agency leader, but
Episode 62 - Peter Souter
Visuals: https://getbehindthebillboard.com/episode-62-peter-souterRarely have we had such a talented, humble and unanimously respected guest as Peter Souter. Our teaser earlier this week had an amazing response with many waxing lyrical about his creative talent and what a great person he is. So we’re hoping this episode lives up to the hype.We talked about any and everything. And managed to fit in
Episode 61 - Shish Patel
Visuals: https://getbehindthebillboard.com/episode-61-shish-patelPodcast episode #61 features one of the industry’s good guys, Shish Patel. Talented, funny, charming, thoughtful and extremely humble, it was a great hour with Shish, who regaled us with brilliant stories behind brilliant billboards.The baby in the marmite poster is a cracker. A story that involved another DDB creative Pete Hayes and
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Episode 60 - Specsavers [Part 1]
Visuals: https://getbehindthebillboard.com/episode-60-specsavers-part-1Podcast #60 is part 1 of our Specsavers Special, featuring the brilliant outdoor campaign from creative team Jon Morgan & Bertie Rapkin.We explore the background to the work, how the craft played a huge part in making these such a success (kudos to GSA and Lee Bofkin from episode #59) and we hear about the (equally brilliant) e
Episode 59 - Lee Bofkin
Visuals: https://getbehindthebillboard.com/episode-59-lee-bofkin/Murals special with Lee BofkinIf you’ve seen an amazing mural lately, there’s a pretty good chance Lee Bofkin was involved. Lee is Co Founder and CEO at Global Street Art who are the go-to agency for creating big messages on big walls.Peaky Blinders, Valentino, Oatly,Invesco, Beats, FIFA, VW, Baileys, Glenfiddich and many others have
Episode 58 - Nils Leonard
Visuals: https://getbehindthebillboard.com/episode-58-nils-leonardAI / Elderflower cordial / B&Q / Inflatable cushions / Cannes / Air conditioning / AwardsIt went pretty much in that order on a warm day earlier this week, where the air con and Hugh’s home brew kept us cool.Episode #58 features a fascinating chat with Nils Leonard, co-founder of Uncommon, who became our first ever returning guest.
Episode 57 - Alex Abrantes
Visuals: https://getbehindthebillboard.com/episode-57-alex-abrantes/Ever seen a billboard used as a music stage? Or a vodka ad invade a beer ad? Or John McEnroe of today play John McEnroe of 1979?Podcast #57 features Alex Abrantes, who epitomises the belief that if you can think it, you can do it. And if you surround yourself with the right people even the most audacious ideas are possible.We coul
Episode 56 - James Day
Visuals: https://getbehindthebillboard.com/episode-56-james-day/Podcast episode #56 features one of the sharpest snappers in the business. And one of the nicest and most charming guests we’ve had on the show.It’s James Day on Good Friday folks. Settle down with a cuppa and a hot cross bun. This is a belter.James has had his name attached to some of the most iconic billboards of the past 30 years.H
Episode 55 - Jo Moore
Visuals: https://getbehindthebillboard.com/episode-55-jo-mooreEpisode #55 has a bit of everything.Mostly it has the charming, humble and uber talented Jo Moore, ECD at House 337, discussing her OOH work.In particular we chatted about the domestic violence campaign for Women’s Aid that ran during last year’s World Cup.“He’s coming home” was a chilling reminder of the domestic abuse suffered by wome
Episode 54 - Emma Brooke
Visuals: https://getbehindthebillboard.com/episode-54-emma-brookeFor episode #54 we spoke to Emma Brooke, Writer and Creative Director at Leo Burnett and originator of some of the very best OOH work in recent years for the BBC.We started with her campaign for Peaky Blinders which featured fan art from devotees of the show. This big bucket of UGC resulted in over a dozen brilliant pieces of outdoor
Episode 53 - David Masterman
Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/Episode #53 of the podcast features the super talented ever ebullient Dave Masterman. It was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD.Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today.More up to date work
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Episode 52 - Mark Tutssel [Part 2]
Visuals: https://getbehindthebillboard.com/episode-52-mark-tutssel-part-2/Part 2 of our conversation with Tuts took us to the very heart the world’s most famous fast food brand. We spoke at length about McDonald’s and Tuts incredible time at the helm of the account, first in London, then Chicago, then around the world.There was so much work it would’ve been impossible to cover it all. But we’re pr
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Episode 51 - Mark Tutssel [Part 1]
Visuals: https://getbehindthebillboard.com/episode-51-mark-tutssel-part-1/Mark Tutssel aka ’Tuts’Part 1To say we’re excited about our latest guest on the podcast is somewhat of an understatement.Mark Tutssel aka ’Tuts’, is one of the biggest names in the business.And when it comes to billboards and OOH, he has few rivals.His overall award record is staggering - 600 Cannes Lions, inc 10 Grand Prix,
Episode 50 - David Kolbusz
Visuals: https://getbehindthebillboard.com/episode-50-david-kolbusz/BtB in 2023.And who better to kick off the year and podcast #50 than David Kolbusz, CCO of Orchard New York. A man of many talents and looks. And a blast of fresh air to blow away the January blues.We actually spoke before Christmas on a crisp winters day in New York. In fact it was Thanksgiving as we recall, so we’re hugely appre
Episode 49 - Best of 2022
Visuals: https://getbehindthebillboard.com/2022/12/31/episode-49-best-of-2022/Of all the end of year lists, this is obv the one you’ve been waiting for.Yes, it’s Behind the Billboard’s Best of 2022.And what a year it’s been.So much great work to choose from.Digital posters, traditional posters, fly posters, posters made from fruit juice, posters towed by horse drawn carriages, posters of cute cats
Episode 48 - Scott Silvey
Visuals: https://getbehindthebillboard.com/episode-48-scott-silvey/You wait for a D&AD black pencil winner for nearly 50 episodes…then two come along at once.Shelley Smoler for The Zimbabwean last time and now Scott Silvey for Hopeline 19.We talked about the work in depth and discovered how the campaign actually put Scott and the creative team Darren Beresford & Richard Gayton at the forefront of
Episode 47 – Shelley Smoler
Visuals: https://getbehindthebillboard.com/episode-47-shelley-smoler/Our first South African.Our first D&AD black pencil winner.Our first guest with a sparkly (possibility pitch winning) top.Shelly Smoler, thank you so much for taking the Behind the Billboard podcast to new heights.The Zimbabwean campaign is one of the most famous in history and one we’ve been longing to discuss. Such was the parl
Episode 46 - Russell Ramsey
Visuals: https://getbehindthebillboard.com/episode-46-russell-ramseyWe’re back!Series 4 is here and first up is Russell Ramsey, ECD of Pulse Creative and the brains behind some of the most famous OOH from the past 30 years.Audi, Paddy Power, Toohey’s, Levi’s, Polo, Kit Kat, Kleenex, The Times - the list of clients that have benefited from Russell’s craft is long and impressive.And yet he remains i
Episode 45 - Guy Moore
Visuals: https://getbehindthebillboard.com/episode-45-guy-moore/We’re back.And most appropriately we’re back with a Cannes man.None other than Guy Moore, who amidst many career highlights, won the Cannes OOH Grand Prix in 2018 with McDonalds ‘Signs’ campaign, which has a brilliant back story.And coming in a close second is Guy’s British Heart Foundation campaign which involved calling Saul Bass -
Episode 44 - Cannes 2022
See pictures and watch a video of the panel here: https://getbehindthebillboard.com/episode-44-behind-the-billboard-cannes/C’est ici!Yes, podcast #44 is here and it’s unlike anything we’ve ever done before.It was live in the South of France and despite a few technical glitches, it was tres bon.A lovely hour at LBB beach chatting with our esteemed panel of Daniel Fisher, Keka Morelle and Sanjiv Mis
Episode 43 - #CopySafari
Beady eyed followers will know we’ve already posted about our #CopySafari with Vikki Ross.But today we’re pleased to say the podcast episode is available.During the trek through the wilds of Shoreditch, there were a few technical problems which slowed down the editing process - we think the issue was extreme humidity in Dan’s trouser pocket.But thankfully the recording has been rescued by intrepid
Episode 42 - Ewan Paterson
Visuals: https://getbehindthebillboard.com/episode-42-ewan-paterson/‘How about Carl Lewis in his running gear, but instead of wearing spikes that normally propel him to 100m in 9.86 seconds, we put him in a pair of size 12 red stilettos with the headline ’Power is nothing without control’. Oh and let’s insist on getting legendary photographer Annie Liebvitz to shoot it. What do you reckon?’This is
Episode 41 - Ed Morris
Visuals: https://getbehindthebillboard.com/episode-41-ed-morris/Podcast 41 features one of the industry’s greatest talents - Ed Morris.Ed has flexed his creative muscles across just about every discipline you can think of.Art direction, writing, typography, creative direction, photography, commercials direction and most recently turning his hand to film, directing his brilliant debut movie ‘How to
Episode 40 - Graham Fink Pt 2
Visuals: https://getbehindthebillboard.com/episode-40-graham-fink-pt2/Is the sequel ever as good as the original? For Graham Fink Part 2, think Godfather Part 2 (but without all the killing).More brilliant cigarette billboards. This time for Silk Cut and the iconic Shower Curtain and Birds executions.Then Dixons….’the last place you want to go’ which started life on the radio but thankfully ended
Episode 39 - Graham Fink Pt 1
Visuals: https://getbehindthebillboard.com/2022/03/04/episode-39-graham-fink-pt1/Episode 39 features an icon of the industry, Graham Fink.It feels a bit strange to think we got this far without talking to Graham who was D&AD’s youngest ever president and winner of China’s first ever Cannes Grand Prix.But as you can imagine for someone who is now a multi-media artist, agent to Sophia the world’s fi
Episode 38 - Jo Arscott
Ep38 features Jo Arscott - a true creative pioneer, who mastered the art of the ’Integrated’ campaign long before everyone else jumped on the bandwagon and called it ‘360’.Her billboard for the National Asthma Campaign in 1996 was a great example of this, being more like an event than a piece of OOH. Painted in clear glue, the poster was pure white when it went up at Vauxhall Roundabout for the pr
Episode 37 - Vikki Ross
Visuals: https://getbehindthebillboard.com/2022/02/04/episode-37-vikki-ross/Writing copy about Vikki Ross - the Queen of Copy - is a daunting task.Was that really a proper sentence? Could it have been a bit pithier? How about the grammar? Were those dashes really necessary? And how about the tone? Is this copy on brand? Is it Behind the Billboardy enough?So many questions about so much copy.Vikki
Episode 36 - Justin Tindall
Visuals: https://getbehindthebillboard.com/2022/01/21/episode-36-justin-tindall/Dead cats, sharing a flat with Damien Hirst, painting your toenails purple in Cannes…just when you thought’d you’d heard it all, along comes podcast number 36 with Justin Tindall.Amazing stories…some of which were actually about billboards ;-)Of course Justin is much more than dead moggys, friend of YBA’s and dodgy ped
Episode 35 - Malcolm Venville
Visuals: https://getbehindthebillboard.com/2022/01/07/episode-35-malcolm-venvillePodcast episode #35 features one of adland’s most brilliant and loved photographers, Malcolm Venville, who’s portfolio is bulging with great billboards.NikeWranglerSilk CutLevi’sLynxVWGuinnessEvery one of them shot through with wit and style and every one shot by the same wonderful man.We spent an absorbing hour with
Best of 2021 - Pt 2
So the question on everybody’s lips this Friday…what will be the number 1 billboard of 2021? Last week the pod counted down from 21 to 11. Now we’re in with the big guns. Who’s your money on? Marmite? Everyone seems to love (not hate!) their exploding special builds from earlier this year. Or McDonalds Delivery - classic adshels - a campaign of beauty and simplicity. How about BBC Creative and the
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