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I Love Marketing

I Love Marketing

Joe Polish and Dean Jackson 510 Episodes Aug 15, 2026

I Love Marketing is a podcast for entrepreneurs, small business owners, and startups seeking actionable marketing strategies. Hosts Joe Polish and Dean Dean discuss direct mail, lead generation, conversion, referrals, email marketing, and more. They also explore psychology, books, and productivity to inspire innovation and learning.

Episodes

Unique Ability Marketing: How to Stand Out Amid the Noise with Joe Polish and Dean Jackson - I Love Marketing Episode #482
Unique Ability Marketing: How to Stand Out Amid the Noise with Joe Polish and Dean Jackson - I Love Marketing Episode #482 Aug 15, 2026 21:35  Joe Polish and Dean Jackson answer a  question live from Chris at Clearfield Leadership: How do you use Dan Sullivan's unique ability concept to make your marketing stand out amid the noise? Joe breaks down what unique ability actually is, Dean ties it to his capability and cap gap framework, and the conversation moves into the E.L.F. vs. H.A.L.F. exercise, why pain is the greatest teacher every
Cut Through the Noise: Why Your Mom Has a 100% Open Rate with Joe Polish and Dean Jackson - I Love Marketing Episode #481
Cut Through the Noise: Why Your Mom Has a 100% Open Rate with Joe Polish and Dean Jackson - I Love Marketing Episode #481 Aug 7, 2026 16:45 Recorded during an I Love Marketing Live Event, Joe Polish and Dean Jackson open the mic to real audience questions about marketing wins and roadblocks. What starts as a listener's success story with the nine word email turns into a wide open conversation about ethics, attention, and why your email inbox might be the most valuable piece of real estate you own. Here's what you're about to dis
The Results Economy: Getting Out of the Employee Mindset with Joe Polish and Dean Jackson - I Love Marketing Episode #480
The Results Economy: Getting Out of the Employee Mindset with Joe Polish and Dean Jackson - I Love Marketing Episode #480 Jul 31, 2026 14:34 Joe Polish and Dean Jackson host a I Love Marketing Live, answering two questions the audience submitted on marketing wins and roadblocks: how a newer Entrepreneur cuts through the noise, and how a local service business turns website clicks into real trust. The conversation runs from Dean's blunt case for why crack sells itself to Joe's confession about his own monkey mind, and lands on a single
Marketing Wins and Roadblocks: The Cap Gap, The Chainsaw, and The Arithmetic Business with Joe Polish and Dean Jackson - I Love Marketing Episode #479
Marketing Wins and Roadblocks: The Cap Gap, The Chainsaw, and The Arithmetic Business with Joe Polish and Dean Jackson - I Love Marketing Episode #479 Jul 24, 2026 27:43 Joe Polish and Dean Jackson host a live I Love Marketing session built entirely around audience questions submitted on marketing wins and roadblocks.  The conversation runs from AI as a chainsaw in a lumberjack's hands to the 16-year origin story of I Love Marketing itself, and lands on a single reframe: the signature result you would deliver if you only got paid for outcomes. Here's what you're a
Fun Follow Up Sales Tips: The Fun Finale I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #478
Fun Follow Up Sales Tips: The Fun Finale I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #478 Jul 17, 2026 07:26 At a live I Love Marketing event, Joe Polish and Dean Jackson dig into the follow up emails nobody thinks twice about, and why that's exactly the opportunity. From Derek Sivers' legendary CD Baby letter to Jesse Cole's billion dollar Savannah Bananas, Joe and Dean make the case that the fastest way to grow word of mouth is to make the forgettable moments memorable. Here's a glance at what you'll l
Selling Boring, Confusing, or Depressing: How to Make Marketing Fun I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #477
Selling Boring, Confusing, or Depressing: How to Make Marketing Fun I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #477 Jul 10, 2026 09:11 At a live I Love Marketing event, Joe Polish and Dean Jackson answer the question every marketer eventually runs into: how do you sell something people find confusing, boring, or depressing? Joe and Dean answer with a swing through David Ogilvy, Gene Schwartz, and David Sandler, and one of the strangest, funniest product launches. Here's a glance at what you'll learn from Joe and Dean in this epis
How Do You Make Auto Repair Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #476
How Do You Make Auto Repair Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #476 Jul 2, 2026 04:47 Auto repair is one of the few purchases Customers never look forward to making. Someone comes in expecting a simple oil change or minor repair, only to discover they need hundreds of dollars in unexpected work. Joe Polish and Dean Jackson explore how businesses can transform that disappointing moment into an experience customers appreciate, remember, and enthusiastically tell others about. Here's
How Do You Make CRM Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #475
How Do You Make CRM Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #475 Jun 24, 2026 10:57 Most business owners think of CRM systems as databases, spreadsheets, follow-up reminders, and administrative work. Joe and Dean challenge that thinking by reframing CRM as a relationship-building tool that helps you create more value, more opportunities, and more enjoyable Customer experiences. Here's a glance at what you'll learn from Joe and Dean in this episode: Why most CRM implementations f
How Do You Make Sales Calls Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #474
How Do You Make Sales Calls Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson - I Love Marketing Episode #474 Jun 19, 2026 15:00 What if sales calls were more fun? In this special I Love Marketing Live series hosted by Paul Colligan, Joe Polish and Dean Jackson answer real audience questions and reveal how to make business growth easier, more profitable, and a lot more enjoyable. Here's a glance at what you'll learn from Joe and Dean in this episode: Why sales feels draining when you are emotionally attached to the outcome
From Marketing Frustration to Marketing Foundation with Joe Polish and Dean Jackson - I Love Marketing Episode #473
From Marketing Frustration to Marketing Foundation with Joe Polish and Dean Jackson - I Love Marketing Episode #473 May 20, 2026 01:14:53 Joe Polish and Dean Jackson go live and ask the audience the same simple question. What is your biggest marketing frustration right now, and what does it actually feel like? The answers cluster into five patterns, and underneath all of them is the same diagnosis. People know what to do. They are stuck on focus and follow-through. This episode is the masterclass that unsticks them. Here's a glance
Lead Conversion Mastery LIVE: The Nine Word Email with Joe Polish and Dean Jackson - I Love Marketing Episode #472
Lead Conversion Mastery LIVE: The Nine Word Email with Joe Polish and Dean Jackson - I Love Marketing Episode #472 Apr 9, 2026 01:17:33 Dean Jackson and Joe Polish go live with Entrepreneurs to share the one strategy that keeps working... The Nine Word Email. With real stories, hot seats, and the "mouse brain" insight, they show why simple, personal marketing still wins. Here's a glance at what you'll learn from Joe and Dean in this episode: Why the most powerful email strategy most marketers know about is also the one they're m
Right Offer = Easier Marketing (I Love Marketing LIVE) with Joe Polish and Dean Jackson - I Love Marketing Episode #471
Right Offer = Easier Marketing (I Love Marketing LIVE) with Joe Polish and Dean Jackson - I Love Marketing Episode #471 Feb 24, 2026 01:31:50 Joe Polish and Dean Jackson go deeper into crafting irresistible offers, simplifying your message, and building marketing that sells in advance. Here's a glance at what you'll learn from Joe and Dean in this episode: Why "Horse For Sale" might be the most honest marketing advice you'll ever hear. The Receiving Dock distinction that makes prospects welcome you instead of screen you. The question D

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