The Kirk + Kurtts Design Podcast
Kirk Visola and Andy Kurtts, both small business owners, take a fun and honest look at branding and design. They explore the nuances, textures, colors, and disruption that branding involves, aiming to educate listeners. The podcast also addresses the trials and obstacles faced by small business owners, offering insights from their own experiences.
Episodes
Joshua David, Fractional CMO & Brand Strategy Leader, Speaker & Executive Storyteller
Kirk and Andy sit down with marketing and brand strategist Joshua David for a conversation that starts with a joke about his very long bio and quickly goes somewhere much more honest.Josh traces his path from working hotel front desks (including a stint in London that convinced him he was in the wrong industry) to community management, influencer marketing in New York, and eventually running socia
Mika Okimura, Education Innovator | M.S. in Biology
"A sparkly rainbow that defies category." That's how this week's guest describes themselves, and honestly, it fits. For the first time, Kirk and Andy sit down with someone who isn't a designer or a founder: Mika Okimura, an educator and learning professional with over a decade of experience building inclusive, student-centered classrooms across the Bay Area, from UC Berkel
**Bonus: Madison Raisch**
Many times when we have folks on the show there is an immediate and fun conversation that happens before we even do the introductions. Well, this was one time where we caught our guest in all their marvelous candor, and join in. Well, Kirk joined in with the "back in my day" conversation about moving up the ranks in regards to stewardship of design roles. Kirk and Madison sit in their ro
Madison Raisch, NWSL Creative Director
Madison Raisch has seen all things in the sports design hemisphere. Over the past two decades, she spent time designing for the NFL and MLB. Madison was able to reach new heights in her career and grow her talent immensely through her talent, relationships, and mad Beatles impersonations. You know how hard it is to sound like a Scouser?We talk projects, process, and what the future holds for her r
Christopher Cashdollar, Independent Design Partner & Trusted Consultant
Starting off the new season with a Bang. Christopher Cashdollar is a certified awesome guy and great designer, and yes, that it his real name! Pennsylvania native, and Drexel University's best ever cartoonist, bought his first Power Mac while at Drexel and decided to delve into web design. This gave him the design bug and allowed him get different design jobs and grow as a designer. Fast forw
Tamer Kattan, Professional Standup Comedian & Brand Strategist
We couldn't think of a better way to celebrate our 100th episode than by sitting down with Tamer Kattan. Tamer details his professional experience from intern to stand up comic, the trouble with having a name that rhymes with "hammer", and a life that is filled with taking risk, and following your passion. This is one of our most fun and eclectic podcast to date, and we can't
Haylee Jordan & Anthony Bradley, Co-Founders at FABRIC
In this episode, Kirk and Andy sit down with Haylee Jordan and Anthony Bradley, the creative co-founders behind Fabric, a new microdose THC beverage brand that’s part mellow, part mission-driven.Haylee and Anthony walk us through how Fabric went from concept to cans, the chaos of startup pivots, and why good design can’t be an afterthought — even when the product’s not done yet. From the gold-topp
Alex Perry, CEO of Right Way Signs, LLC
This week, Kirk and Kurtts sit down with Alex Perry, CEO of Right Way, to talk about the evolution of signage from hand-painted murals to high-tech branding experiences. With deep roots in the sign painting world (his dad is still doing murals at 75), Alex shares the real story behind Right Way’s growth from a one-man shop to a trusted signage partner for brands like Nike, Starbucks, and Hilton.We
James Barnard, Logo Designer, Design Educator
James Barnard didn’t start out in design. He originally wanted to work in the music industry. But after a detour through web development and publishing design in London, he found his true calling: logo and identity design.In this episode, Kirk and Andy talk with James about his path from learning Photoshop at a data entry job to designing for major UK newspapers and building his own studio in Aust
Anna Ison, CPG Packaging & Brand Designer, Founder at Auros Design Studio, Strategic FMCG Packaging & Branding Design Consultant
Kirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shelf and connects with consumers.In this episode, Anna shares her cr
Selma Makui, Brand Designer & Creative Director Revisit
Design isn’t just about how something looks — it’s about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark.Selma opens up about her creative process, the shift from designer to experience-maker,
Mike Perry, Chief Creative Officer & Founder 🍻 Leading TAVERN
Mike Perry has had a wild ride through the world of design. From cropping football players at NBC Sports to launching award-winning liquor brands with his agency, Tavern, Mike brings real craft, deep industry knowledge, and an obsession with the details that most people ignore.In this episode, Kirk and Andy dig into the intersection of creativity, commerce, and booze—specifically how alcohol packa
Dan Forster, Lettering Artist and Type Designer
In this episode, we sit down with Dan Forster, an award-winning lettering artist and designer with over 25 years of experience. Dan has crafted stunning custom lettering for brands, agencies, and clients worldwide, but his journey into the world of type wasn’t a straight path—it was shaped by frustration, perseverance, and an unexpected return to his roots.Dan shares the story of his late father,
Lindsey Meredith, Logo/visual Brand Identity Designer, Letterer, Illustrator
In this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay’s work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organizations.From growing up watching her father pinstripe cars to be
Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares
The Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance.Jake’s infectious energy and passion have fueled Mid-Day Squares’ rise from a startup to a $47 million business. But with success came immense pressure, a relentless pursuit of “wi
Emily Winston, Founder & CEO of Boichik Bagels, Engineer
What makes a bagel legendary? Is it the texture, the crust, the chew, or the history behind it? In this episode, we’re diving deep into the story of Emily Winston, the founder of Boichik Bagels, a Bay Area sensation bringing old-school New York flavor to the West Coast.In this episode, you’ll hear:• How Emily went from being a mechanical engineer at GM, working on car doors, to a full-fledged bage
Joel Herrera, Artist, Illustrator, Poster Designer, UX Designer, Product Designer, Instructor, Teacher
This week on the Kirk & Kurtts Design Podcast, we’re joined by Joel Herrera—visual communicator, illustrator, painter, storyteller, and former Duke art professor. Joel shares how his love for comic books and a family steeped in creativity shaped his journey as an artist.We dive into:•The accidental (and slightly annoying) way Joel discovered his talent•Why every artist feels like their work is
Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part Two
In part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic, Alex dives deep into the challenges and joys of creati
Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part One
In this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today’s most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brands that resonate—and yes, there’s even a story about 50 Cent dropp
Autumnal Beers & Jeers, Pumpkin Beer Review
In this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding.From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors but stellar design, to Kirk’s enthusiasm for non-alcoholic craft be
Lex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, Creative
Join hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has seamlessly blended their passion for storytelling, sustainability,
Samantha Fagan, Website Strategist and Developer, Web Design, UX/UI, and WordPress Expertise
In this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam’s skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she’s dedicated to helping small businesses and nonprofits turn customers into passionate fans
Fred Hart, Creative Consultant & Design Strategist at Hart Brands, Advisor, Mentor
Kicking off Season 4 of the K+K show!!!In this episode we welcome Fred Hart, a dynamic designer, strategist, and sneaker aficionado who recently went on his own after nine years at the helm of Interact. Fresh off a major life transition and celebrating his child's first birthday, Fred sits down with Kirk and Andy K, to dive into a conversation packed with creativity, culture, and career refle
Amber Walls, Senior Director, Global Standards at GS1 US
Join hosts Kirk Visola, founder of Mind the Font, and Andy Kurtts, founder of Buttermilk Creative, sit down with barcode enthusiast Amber Walls from GS1 US. Amber dives into the fascinating world of barcodes, discussing their vital role in retail, packaging, and supply chains. Amber shares her unique journey into the world of barcodes, starting at a Cornhole game during a digital coupon conference
Integral CPG, Rifle Hughes, Co-founder, Glenn Pappalardo, Co-Founder, Strategy & Innovation for Food and Beverage Brands
In this episode, hosts Kirk Visola and Andy Kurtts dive into the world of brand strategy and innovation with special guests Rifle Hughes and Glenn Pappalardo from Integral CPG, highlighting the importance of creativity, strategy, and collaboration in building successful brands.Rifle and Glenn share their journey from their days at JPG, where they met and began collaborating on projects, to foundin
Craig Steckbeck, Creative Director, Mentor, Chief Marketing Officer & Director of Innovation
In this special episode of the Kirk and Kurtz Design Podcast, Kirk Visola and Andy Kurtts welcome the incredibly talented Craig Steckbeck, a creative powerhouse with nearly two decades of experience in the design industry. As the founder and creative director of Mind the Font, Kirk sets the stage with his signature enthusiasm, introducing Craig, a designer whose mission is to elevate the creative
Richard Moniz, Founder Rich Insights Research, Eye-Tracking & Neuro & Emotive Methodologies for Small and Mid-size CPGs
Join Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative, as they dive into the fascinating world of consumer research with their guest, Rich Moniz.Rich Moniz, founder of Rich Insights, brings over a decade of experience in the research industry. His company helps brands understand their shoppers through advanced techni
Manuel Martinez: Concept artist and illustrator at The Symbol Syndicate
Join Kirk and Andy as they welcome the incredibly talented Manuel Martinez. Manuel, an extraordinary illustrator, artist, and concept developer, shares his journey from an academic path to becoming a renowned comic artist. Known for his intricate storytelling and dynamic artwork, Manuel talks about his inspirations, challenges, and the evolution of his artistic career.In this lively and candid con
Vic Lee, Artist. Muralist. Typographer. Mapmaker. Author. Speaker. Storyteller.
In this episode, Kirk and Andy welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic’s humor shines through as he discusses his stand-up comedy and unique
Laura Silverman, Connector of NA People, Places, & Products with Each Other Worldwide
Join hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective.In this episode, Laura discusses the importance of non-alcoholic options in social settings, her favori
Amanda DeVries, RGD, Creative Director & Designer at Eye Candy Design, Instructor
Join Kirk and Andy for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design.Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging design. With a focus on simplicity, elegance,
Daniel Quinones, Founder & Chief Execution Officer at Front Page Retail, Investor, Advisor
Join us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We explore the vibrant Florida market, its unique demogra
Mike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'S
In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pushing creative boundaries and embracing the unexpected,
Becca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight Collective
Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional beverage marketing. From explosive beginnings to navigating the
Michael Wilson: CPG Creative Director, Designer, Coppergate Design Company
We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world. Michael shares his insigh
Pete Brennan, Vice President Innovation, Mattson, Natural Products Executive, Brand Strategist & Commercialization, Board Member at Naturally Network
Join Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in brand management and innovation.This episode offers an in
Austin, TX Visit and Podfest Report Bonus Episode
Kirk and Andy dive into the second leg of Andy's adventure, where he swaps the neon lights of Las Vegas for the warm embrace of Austin, TX. After exploring the Fancy Foods Show, Andy catches up with Jamie Panzarella, friend of the pod. From a heartfelt home visit to celebrating the launch of Blue Zones Kitchen, this episode is all about the joy of reconnecting with old friends and making new
Specialty Foods Association Winter Fancy Foods Special Report: Part One
Join Kirk Visola and Andy Kurtts as they dish out the highlights from Andy's recent trip to the Fancy Foods Show in Las Vegas. With a backpack full of stories and a palette for design, Andy takes us through the bustling aisles of the show, sharing his favorite finds and the cool, quirky, and outright delicious products that caught his eye. From vibrant pickle dips that pop off the shelf to el
2023 Recap with Tommy Bosch, Senior Brand Designer at Bosch Studios and Michael Amaditz, Creative Director at Monterey Bay Aquarium
Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to t
Sadie Red Wing: Lakȟóta Graphic Designer, Professor and Advocate
Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices.In this captivating discussion, she delves into her experiences at NASA, her rol
Sari Kimbell: Reinvention Coach | Speaker | Author | Podcaster | Course Creator
Join us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking.Listeners will be treated to a journey through t
Haylee Jordan: Creative Director, Co-Founder at Supercult
With a strong focus on brand strategy, Haylee designs brands that stand out on the shelf and online. Haylee believes that design should create a connection, which is displayed through my elevated yet approachable aesthetic. She primarily works in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies.You can find her dreaming up my next trip, snacking on
Brandi Parker: Creative Sustainability | Brand-Level Sustainability Consultant | Fractional Sustainable Materials & Packaging Expert | Owner
Join Kirk Visola and Andy Kurtts on the Kirk + Kurtts Design Podcast as they explore the world of sustainable packaging with Brandi Parker, a sustainability packaging concierge nerd and entrepreneur. In this episode, Brandi shares her journey from art and music to sustainable packaging, highlighting the challenges and opportunities in making eco-friendly changes in the industry. Discover the evolu
Jessica Hess: Miniature Artist, Painter, & Photographer
Join Kirk and Andy for a vibrant chat with artist Jess Hess. Dive into Jess's art journey from her early days to her time at RISD, and explore her unique take on art and design. From stunning murals to intricate miniatures, get inspired by Jess's creativity and passion in this insightful episode.See Jessica's work here: http://www.jessicahess.com/Send us Fan MailSupport the showAbou
Limited by Design: How Top Brands Create Packaging FOMO
🎨 Unwrap the secrets of standout shelves with Kirk and Andy in this design-driven episode! They dive into the art of limited edition packaging design, where brands become collectors' items and every product tells a bold story. 📚 Witness how New Holland and Athletic Brewing have mastered the craft, turning their packaging into coveted canvases that capture hearts and fly off shelves. 🚀 Kirk an
Chris Do, Creative Director, Design Strategist, Educator, Coach: Part Two
Ready for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world.But it's not all brain waves and creativity—relationships take center stage too. We dive
Chris Do, Creative Director, Design Strategist, Educator, Coach: Part One
PART ONE: On this episode of the Kirk & Kurtts Design Podcast, we're joined by none other than Chris Do, a heavyweight in the design and branding game. If you've ever wondered how a personal feud could spawn an iconic car brand like Lamborghini, you'll want to hear this.We also dive into Google's 10x rule—because in Silicon Valley, playing it safe is the riskiest move. And
Barney Abramson, Award-winning designer and creative leader
On this episode of the Kirk + Kurtts Design Podcast, we dive into the world of design with guest Barney Abramson. We kick off with the impact of fast-changing trends on branding and how social media is a game-changer. Then we dig into networking essentials for new designers, focusing on platforms like LinkedIn and Slack. Barney also dishes on the mental toll the industry can take and shares tips f
Press Checks: What they are and why designers do them!
In this episode of the Kirk and Kurtts Design Podcast, Kirk and Andy discuss the process of press checking in printing. They share their experiences visiting a large scale print facility, the impressive machinery and efficiency they witnessed, and the importance of press checks in ensuring the accuracy and quality of printed materials. They also touch on the differences between offset printing and
Gage Mitchell, Founder (CEO) & Creative Director Modern Species, Sustainability, B Corp Certified
In this episode of the Kirk and Kurtts Design Podcast, hosts Kirk Visola and Andy Kurtts chat with special guest Gage Mitchell, founder of Modern Species. They discuss the fear of failure and the importance of taking action and trying new things. They also touch upon building communities and the challenges of holding people accountable and staying focused on a common goal. Tune in for an insightfu
The Amazing AJ Visola, LA based storyboard artist & illustrator
What an honor it was for us to land this guest. AJ Visola is an up and coming storyboard artist and illustrator based in LA California, who just happens to be Kirk's kid. This podcast gets into their origin story, what they are learning at their school for Autistic people Exceptional Minds, and what their plans are for the future.It's always a fun conversation. And, Andy and Kirk can say
Brand Design Authenticity
We are back and flying solo, well duo, this episode. On this show, we talk about brand authenticity. What it is, how it works in the every day world, and how people can see right through a disingenuous brand. So, brush off your corporate PRIDE logos and polos, and get ready for a fun ride. As always, be sure to catch up with us on previous podcasts, and thank you for listening. Send us Fan MailSup
Nikita Prokhorov and the importance of self initiated design projects
Our very good friend Nikita Prokhorov stops back by to chat with us about all things design.On the show, we discuss Nikita's "36 Days of Type" entries, the importance of doing self initiated projects and sharing (or not sharing) sketches with clients. We also get a peek into Kirk's 30 Day's of Type project.See Nikita's work here: https://www.nikitaprokhorov.com/Learn
David Ziegler-Voll, Head of Brand & Creative at Flexcar
In this episode of the Kirk and Kurtts Design podcast, Kirk and Andy are joined by special guest David Ziegler-Voll, a veteran of the in-house creative industry. They discuss the importance of good design principles, the role of in-house design teams, the value of trust, and the challenges of designing for specific communities. They also touch on the evolution of in-house design teams over the yea
Kirk has a Job with Fish Friends at the Monterey Bay Aquarium
On this episode, Andy and Kirk speak with...Kirk. Kirk details his new job of working at the Monterey Bay Aquarium as a Sr. Brand Designer. And, as you might guess, it's otterly amazing. Learn more about MBA at montereybayaquarium.comSend us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience
Meghan Martin, Branding and Packaging, Co-Founder Here + Now Creative Co.
In this episode of the Kirk and Kurtts, we talk with guest Meghan Martin, co-founder of Here and Now Studios. We discuss the importance of trust between clients and designers, ways to support female-led brands, and the value of investing in quality design. Meghan also shares insights into her design process and current projects, including a major brand she has been working with from start to finis
Cristina Donado Carbó, founder of Wagon Design Studio, Graphic designer & publicist
In this episode, Kirk and Andy interview Cristina Donado, the founder of Wagon Design Studio. Cristina shares her journey of starting her own business, the challenges she faced, and how having a supportive team played and plays a crucial role in her success. The conversation also touches upon the importance of being bilingual in the design industry, and how being kind and empathetic towards people
EXPO WEST: Where Kirk Met Andy & discuss designs from the show
In this podcast episode, Kirk and Andy discuss their experiences attending Expo West. We talk about the different brands we saw and which ones stood out to us for their unique or innovative booths and products. We also touch on the challenges facing smaller brands in the natural products industry and the importance of community and support. Check the show notes below for the brands we mention in t
Jake Deleon, founder, Fila Manila & FoundersHeritage.org
This week Kirk & Kurtts are joined by Jake from Fila Manila as he dives into his story of being a first-generation Filipino American entrepreneur and business owner. Hear about his startup experience as a former founder, his experience living in DC and his mission to raise up Filipino culture. Jake discusses the unique twist he adds to the market using love and heritage from Filipino culture.J
Jena Garlinghouse, Co-Founder, Herefor Studio
In this episode Kirk & Kurtts are joined by special guest, Jena Garlinghouse. She's the Co-founder, Client Director for Herefor Studio, and they dive into topics such as client services, relationships, business strategies, and the evolution of brand design. Jena shares her approach to creating brand worlds, decoupling brands from logos, and her mind set when it comes to working with clien
Roxanne Bradley-Tate, Independent Art Director, Graphic Designer, & Illustrator
Join Kirk & Kurtts as they sit down with designer & illustrator Roxanne Bradley-Tate. From her early beginnings in art school to her current work in creating design with impact, Roxanne shares her insights and experiences in the world of design. Get a behind-the-scenes look at her creative process and learn about the challenges and triumphs of being a successful designer working with some
Max Wastler, Builder of Brands, Products & Stories - Part 2
Part 2 of Kirk & Kurtts' conversation with the amazing Max Wastler.We continue chatting with Max about life and business.Connect with Max:Max Waster on LinkedIn (https://www.linkedin.com/in/maxwastler/)Send us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and brandi
Max Wastler, Builder of Brands, Products & Stories - Part 1
This week Kirk & Kurtts are chatting with renaissance man Max Wastler.Andy has been following Max for over a decade now and his writings and advice on his blog, All Plaid Out, helped him navigate the world of finding your own style while working in-house at a corporate job.Listen in as Max shares how he came about loving retail and design (both are in his blood). He also shares his perspective
Adam (Packaging Pastor) Peek, Evangelist for the packaging industry, SVP @ Meyers
On this episode, Kirk was joined by Adam Peek, the Packaging Pastor.Adam talks about trends he sees in the packaging field, why his rap name was "Kandy Kane" when he was younger, about coaching his kid (and business partner) AJ's basketball team, and the constant flux of packaging standards that are continually being updated and maintained.From his site: Adam Peek is a father of 5,
Evelio Mattos, How to Use AI to Support your Designs
What can we say about Evelio Mattos? Other than, he is one of the most talented packaging structure designers out there. Aside from being a great person, he is always on top of his game in regards to technology and staying current.And in this episode, Evelio welcomes Kirk and Andy into the world of AI. And oh boy, is it a deep dive into Alice's Rabbit Hole. It's a great discussion with a
Paul Voge, Co-Founder of Aura Bora
If you haven't had Aura Bora™ Herbal Sparkling Water, then you are missing out. Well, you definitely won't miss out on this stellar interview with co-founder Paul Voge (even though we really wanted Maddie Voge. Just jokes) as he details how Aura Bora got off the ground.Aura Bora has some of the best flavors and artwork on the shelf out there in the sparkling water space. We break down th
Justin & Kat Jackson, Creative Directors & Designers at Wilder&
Justin and Kat of Wilder& graced us with their presence on our podcast. It was truly a treat having them on. Their origin story, or as Justin would call it "The birth of an MCU villain", is one that is as unique as it is entertaining.Their approach is very open, and their chemistry is undeniable. From their site: "Throughout the years, they’ve (Justin and Kat) gained extensive p
The Great Pumpkin Beer Review Part 2
Well, we did it again. We decided to partake in Andy's love of pumpkin beer and do another tasting/packaging design critique of various pumpkin deliciousness. We also interject with various pumpkin facts along the way. Pumpkin beer has a long history and Andy breaks down why he loves, not only the beer, but the process in how and why pumpkin beer was made. And, as usualy, Kirk trust Andy and
Chad Cheek, Chief Creative Officer at Elephant In The Room + Founder, Chief Curator at Artarie + Adjunct Professor at UNCSA
Chad Cheek. The man who just decided one day to get into running a successful design agency. Well, it's not quite that simple. Chad breaks it down in an easily digestible way for us to understand. This conversation goes deep on so many levels, yet the most important thing that we got from this (other than Chad being an amazing person), was that "great work solves all problems."And,
StartUp CPG's Shelfie Review: The Best Brand Design of 2022
StartUp CPG is where Andy and Kirk met, and how they began their podcasting venture. It's a great company and they help young CPG brands succeed. They give young brands the opportunity to shine, elevate it to decision-makers who matter, and connect them to those who have done it before.Every year, StartUp CPG does their annual Shelfie Awards where they recognize some of the best startups in
Brad Stephens, Creative Director at PBS North Carolina
This episode goes back to some nostalgia for us as we talk to the Creative Director of North Carolina's PBS affiliate, Brad Stephens. Brad details his journey as a creative, but also what it's like to hang out with Pirates...oh yeah.It's a wild and fun journey hearing Brad's experience. Give it a listen.And check out Brad's work here: IG: iambrad.comEnjoy y'all!Catch
Selma Makui, Brand Identity Designer, Graphic Designer, Brand Consultant
Selma Makuii is an amazing Brand Identity Designer and she was kind enough to join us from Iran. Yes, Iran. The former teacher turned designer details her journey as to how she got there. Now, keep in mind, most people don't just decide to become a designer, but her background in photography, as well as her innate talent, has propelled her into elite Brand Identity Designer status. You can vi
EVELIO MATTOS, Daily Packaging Education : Design / Sustainability / Ai / Manufacturing
This week Kirk & Kurtts chat with the amazing Evelio Mattos (https://www.linkedin.com/in/eveliomattos/), a packaging rock star, structural designer, and podcast host.We hear about how Evelio came up in the design world, his approach to creating structures, and he even shares some awesome projects for cool clients like Lady Gaga.Catch up with Evelio's Package Design Unboxd here (https://ww
Claire Coullon, Custom logotypes, hand lettering, typography & branding
This week Kirk & Kurtts went across the pond to chat with Claire Coullon (https://dribbble.com/op45) to discuss her beautiful artistry of hand lettering. Listen in as she discusses her origin story, sources of inspiration and process for creating beautiful designs.Enjoy y'all!Catch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout Kirk and AndyKirk Visola is the Creative Dir
Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares
On this week's episode, Kirk & Kurtts are catching up with the incredible Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), Co-Founder of Mid-Day Squares (https://www.middaysquares.com/). Jake shared his journey working with his sister & brother in law to build an incredible brand, one that doesn't follow any of the traditional rules - all the while becoming a case s
Jessica Frease, Art Direction, Packaging Designer and Illustrator
In part two, Jessica Frease. (https://www.linkedin.com/in/jessica-frease-09724a139/) continues to share her background in design. She also shares her mental health struggles with Kirk & Kurtts and how creatives, especially women creatives, face unique challenges working in-house. We talk family, kids and getting shit done. Catch up on Jessica’s first episode here (https://www.buzzsprout.com/1
Cory Connors, Director of Sustainable Packaging
In this episode, Kirk & Kurtts catch up with their friend and sustainable packaging expert Cory Connors (https://www.linkedin.com/in/cory-connors/). They discuss the importance of thinking intentionally about your packaging, opportunities for being more sustainable, and creating good habits around responsible recycling. Find Cory's podcast here: https://sustainablepackaging.buzzsprout.com
Tom Bosch, Senior Brand Designer at Bosch Studios
In this enlightening episode, Kirk & Kurtts chat with Tom Bosch of Bosch Studios (https://www.bosch-studios.com) about what got him into design, his trial by fire in the retail world, and his path to running his own studio with his wife.We talked about how finding success in the corporate world doesn't always equal success and how that experience led him to moving his family out to Palm S
Fernando Arendar, Founder of Nitid Studio, CPG Brand Strategist focused on Consumer Behavior
This week Kirk & Kurtts sit down with Fernando Arendar (https://www.linkedin.com/in/fernandoarendar/), founder of Nitid Studio (https://www.nitidstudio.com/) , a branding agency specializing in the CPG space.Fernando shared his unique approach to design which involves the intersection of consumer psychology and science to create objective results. Enjoy y'all!Catch up on all episodes here
Nikita Prokhorov, Graphic designer & lettering artist
In this episode Kirk & Kurtts chat with our friend Nikita Prokhorov, an amazing designer and letterer. Nikita discussed his love and extreme talent for creating ambigrams and the intersection of design & architecture. We learned about his origin story and his approach to creativity. We also discussed the launch of his project, Laseriginals™ https://www.linkedin.com/posts/nikitaprokhorov_l
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