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Dog Woman Alchemy

Dog Woman Alchemy

Surabhi Venkatesh 41 Episodes Sep 9, 2026

Dog Woman Alchemy is a podcast for women who live and work with dogs, exploring the overlap between canine wisdom and human healing. Hosted by Surabhi Venkatesh, it covers building an online business from an embodied, regulated place and the quiet revolution among women who've chosen dogs as their life's work. Raw conversations, nervous system threads, and truth-telling that happens when women stop performing.

Episodes

EP28: Are you showing off your SOCIAL PROOF?
EP28: Are you showing off your SOCIAL PROOF? Sep 9, 2026 00:26:20 EP28: Are you showing off your SOCIAL PROOF?This episode is a gut-check more than a persuasion piece — you already know social proof matters. The real question is whether you're actually doing anything with it.We get into:A quick refresher on why social proof works — it's evidence of your competence coming from someone other than you, which is a different (and more convincing) kind of trus
EP27: Doors to UNLEASHED are open ⚡️
EP27: Doors to UNLEASHED are open ⚡️ Sep 2, 2026 00:14:37 This isn't your average program launch episode. Today I'm reading you the actual, unfiltered words of the women who told me about the gap in their business - the income that doesn't match the depth of their work, the model that's quietly making them sick to sustain, the vision they've been sitting on for years, too scared to believe they could pull it off.One woman making a few
EP26: Stop Offering Freebies
EP26: Stop Offering Freebies Aug 24, 2026 00:13:00 In this episode, I'm making a case that might feel uncomfortable if free offerings have been part of your client acquisition strategy: it's time to stop offering freebies as a way to attract paying clients.We get into:Why "offer something free to build trust" often isn't the bridge to paying clients it's made out to be - and what it actually builds insteadThe specific way
EP25: "Everyone with a dog" isn't a positioning — and what to do instead
EP25: "Everyone with a dog" isn't a positioning — and what to do instead Aug 19, 2026 00:19:25 Episode 25: Most dog pros have a specialty. Very few have a positioning. And the difference between the two is the difference between competing on price and being completely incomparable.In this episode I break down why the dog pro world has such a specific problem with positioning — the accessibility instinct, the "everyone with a dog" trap, the content that gets engagement but never co
EP24: Are you scared about talking about your business?
EP24: Are you scared about talking about your business? Aug 12, 2026 00:35:41 If talking about your business feels crunchy to you, then this episode is for you. In this episode I name four specific fears that keep brilliant dog pros from talking openly about their business — and where each one actually comes from: - The visibility wound: being seen as someone who wants money- The "I don't want to come across as salesy" pattern- The social media fear: why busin
EP23: Client Spotlight - Eva: From Copy-Paste Consultant to Soulmate-Client Specificity
EP23: Client Spotlight - Eva: From Copy-Paste Consultant to Soulmate-Client Specificity Aug 5, 2026 00:53:52 Episode 23: For four years, Eva was doing genuinely excellent work — working with client with reactive dogs, breaking down behaviour with real depth and compassion. And she was miserable doing it.Not because the work was wrong. Because the shape she'd poured it into wasn't hers. Session-by-session consultations. Vague, everybody-with-a-dog positioning. A business coaching industry that off
EP22: Client Spotlight - Sowjanya: From five years of dread to a 4-figure USD offering
EP22: Client Spotlight - Sowjanya: From five years of dread to a 4-figure USD offering Jul 31, 2026 01:02:10 Episode 22 : From Five Years of Dreading the Work to a Four-Figure USD Offering — A Conversation with Sowjanya, Applied Canine EthologistWhat happens when a brilliant dog pro spends five years building a business she doesn't actually enjoy — and then decides to burn the model down and start again?In this episode I'm in conversation with Sowjanya, a Certified Canine Behaviour Consultant and
EP21: The MONEY wounds running your dog business
EP21: The MONEY wounds running your dog business Jul 17, 2026 00:21:22 The money wounds running your dog pro business — and how to start seeing them.Most dog pros assume their pricing problem is a strategy problem. It's almost never that. Underneath the benchmark pricing, the pre-emptive discounts and the invoices that apologise before they arrive is something older and deeper - a specific, conditioned relationship with money that was shaped long before you opene
EP20: How to find your soulmate client inside your existing client list right now
EP20: How to find your soulmate client inside your existing client list right now Jul 10, 2026 00:12:22 There's a client somewhere in your history who you still think about. Not because the case was difficult — because something went so right you caught yourself thinking: if every client was like them, I would never want to stop doing this work.That's your soulmate client. And the chances are - they've already been in your world.In this episode, we make a distinction that changes everyth
EP19: 3 signs your business was built around the industry mould and not around you
EP19: 3 signs your business was built around the industry mould and not around you Jul 3, 2026 00:14:16 Welcome to The Permission Sessions.A podcast series exclusively for the woman dog pro who is running her dog-centred business - but not quite fully in love with it yet.You're good at what you do. You've been at this long enough to have proof of that. But somewhere between the work you dreamed of doing and the business you actually built, something got lost. The joy got a little quieter whi
EP18: The Feral Woman Archetype — Who She Actually Is
EP18: The Feral Woman Archetype — Who She Actually Is Jun 16, 2026 00:29:11 This episode is part of the mini series - Meeting Your Feral Self. The feral woman has been misrepresented.In wellness spaces, in reclaim-your-wildness content, in the corners of the internet that celebrate feminine rage and burning it all down — the feral woman has become an aesthetic. A brand. A performance of liberation that looks nothing like what going feral actually feels like from the insid
EP17: Situational v/s Structural Ferality
EP17: Situational v/s Structural Ferality Jun 10, 2026 00:39:15 This episode is part of my mini podcast series called Meeting Your Feral Self 🐺 🔥 Most women have experienced ferality.The moment she said the thing. Held the limit. Stayed in her truth when everything in her wanted to fold.And then - gradually, almost without noticing - she went back to old patterns and responses.In this episode I'm naming one of the most important distinctions in this entire

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