Beyond The Shelf
Beyond The Shelf explores the people and processes behind e-commerce through conversations with industry innovators. Host David Feinleib interviews leaders from companies like Colgate-Palmolive, PepsiCo, and General Mills, uncovering their strategies for success. The show provides insights into the evolving world of online retail and digital commerce.
Episodes
BTS Live from Groceryshop: Julie Clifford (Church & Dwight)
Julie Clifford from Church & Dwight returns to Beyond the Shelf after her 2025 appearance - this time live from Groceryshop 2026!Julie shares her takeaways on AI and social media, plus an update on Church & Dwight’s partnership with It’sRapid—from localizing content for global markets to using It’sRapid Optix™ for PDP optimization and retail media creative.She also looks ahead to bringing
BTS Live from the RetailClub AI Festival: Shannon Flanagan (Retail Women in Tech)
We've got another mini episode recorded live at the RetailClub AI Festival in Huntington Beach, this time with Shannon Flanagan, Founder and CEO of Retail Women in Tech. Becoming a nonprofit founder wasn’t on Shannon’s bingo card. She shares how one conversation changed that, introduces the Women to Watch collective and AI Pulse Report, and explains why a "signal swap" became one of
BTS Live from Groceryshop: Andrea Leigh (Allume Group)
Andrea Leigh from Allume Group returns to Beyond the Shelf after her 2024 appearance, catching up with Dave at Groceryshop 2026.The conversation goes beyond the PDP—literally. Andrea shares how AI-driven discovery is expanding the digital shelf to places like Reddit and YouTube, and why brands need accurate product information and a compelling story wherever shoppers find them.Connect with Andrea
BTS Live from the RetailClub AI Festival: Nate Moran (Snowflake)
Beyond the Shelf Live heads to Huntington Beach, where Dave Feinleib catches up with Nate Moran from Snowflake at the RetailClub AI Festival.Nate has gone from using retail technology on the brand side to working with the companies behind it. He shares what that switch has been like—and what caught his attention at the event. Agentic shopping is part of the story, but what about making life easier
BTS Live from Groceryshop: Rohan Jetley (California Pizza Kitchen)
Recorded live at Groceryshop 2026, Dave Feinleib speaks with Rohan Jetley from California Pizza Kitchen.Rohan shares how CPK is expanding beyond the traditional restaurant through frozen CPG, ghost kitchens, and automated pizza kiosks. He also discusses how AI is moving from buzzword to practical use cases that improve operations and the customer experience.Connect with Rohan on LinkedInFollow Bey
BTS Live from Groceryshop: Courtney Owumi (Shipt)
We’re live from Groceryshop 2026! Dave Feinleib catches up with Courtney Owumi of Shipt to talk same-day delivery, online grocery, and Shipt’s latest AI features.Courtney shares how Shipt is using AI agents, including its own Ask Shipt feature, to reduce the mental load of grocery shopping while keeping the human element at the center.Connect with Courtney on LinkedInFollow Beyond the Shelf on Lin
"No-Regret Work" for the AI Shopping Era - with Syndigo's Leah Allen
This week, Dave speaks with Leah Allen, Chief Marketing Officer at Syndigo.Leah shares insights from Syndigo’s recently-published report, "The State of Product Experience 2026" - including how AI agents, reviews, product data, and PDP content are changing the way products get discovered and chosen.The conversation covers why brands need complete, structured, and consistent product conten
From Customer Data to Customer Context - with MetaRouter & Women in Commerce Media's Ana Laura Zain
This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media.Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community.The conversation covers real-time customer context, AI’s role in personalization and creative workflows, and why strong relationships still m
The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper
This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences.He also shares how Perdue is thinking about retail media measurement, AI-assi
REWIND: Always Be Optimizing - with Ferrero's Helen Makri
This episode originally aired 5/26/26.Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands.In this episode, Helen breaks down why ecommerce content needs to do
Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf
This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages.Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying grounded in its core pillars of health, sustainability, and ethical impact.The conversation covers how Waiākea thinks about content by channel, why th
BTS Live from Retail Media Summit: Marlow Nickell (Grocery TV)
This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV.Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores.He also discusses why the store remains such a valuable media environment, how brands s
REWIND: The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja
This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. This episode originally aired 6/2/26.Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks
BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2)
Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2.Dawn shares what stood out at the event, including the pace of innovation around AI and how teams are finding more practical ways to bring new capabilities into their day-to-day workflows.She also discusses Kids2’s partnership with It’sRapid
The New In-Store Media Playbook - with LG's Tom Bingham
This week, Dave speaks with Tom Bingham, Director of Vertical Market Sales at LG Electronics.Tom shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, grocery, C-store, stadiums, venues, and transportation environments.In this episode, Tom breaks down why in-store retail media is moving so quickly, how retailers are t
Why Complex Categories Need Smarter Content - with Dean McElwee
This week, Dave speaks with Dean McElwee, ecommerce and digital transformation leader and author of Ecommerce for CEOs.Dean shares what he’s learned working across global brands, complex categories, and digital shelf transformation — including why DIY and home improvement require a very different ecommerce content playbook.In this episode, Dean breaks down the challenges of managing SKU complexity
The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja
This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect.Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, bu
Always Be Optimizing - with Ferrero's Helen Makri
This week, Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands.In this episode, Helen breaks down why ecommerce content needs to do more than look good. It ha
How AI Agents Are Rewriting Enterprise Workflows - with Field Materials AI's Eldar Sadikov
This week, Dave speaks with Eldar Sadikov, co-founder and CEO of Field Materials AI.Eldar has spent his career building AI companies — first in retail and ecommerce personalization with Jetlore, and now in commercial construction procurement with Field Materials AI.In this episode, Eldar shares how AI has changed from classical machine learning to modern LLMs and agents, why vertical AI companies
Asking Better Questions of Your Data — with John Santaferraro
This week, Dave speaks with John Santaferraro. John is the CEO and Head Research Analyst at Ferraro Consulting LLC. With 30 years of experience in AI, analytics, and data management, he brings a wealth of experiences as an industry analyst, marketing executive at HP and ParAccel, and strategic marketing consultant for companies like Google Cloud, SAP, HP, ThoughtSpot, Informatica, and dozens of st
Beyond the Shelf Live from the Digital Shelf Summit: Piyush Chaudhari (Salsify)
We're LIVE from DSS 2026 in Atlanta! Dave catches up with Piyush Chaudhari, CEO of Salsify, live from the show floor.Piyush unpacks what's driving conversation at the event—AI—and how Salsify is helping brands navigate the shift from digital shelf to agentic shelf, focusing on product discovery, measurement, and efficiency.He highlights Salsify's latest AI innovations, including Ang
BTS Live from the Digital Shelf Summit: Kevin Creese (Wastequip)
We're LIVE from DSS 2026 in Atlanta! First up, Dave catches up with Kevin Creese, Director of Ecommerce at Wastequip.Kevin shares how Wastequip is approaching AI adoption in a practical, operator-first way—focusing on automating repeatable workflows and avoiding overcomplication early on. He also breaks down how their new interactive parts catalog is transforming the way their team manages c
The Leadership Gap in Retail Transformation - with Steve Dennis
This week, Dave speaks with Steve Dennis, President & Founder of Sageberry Consulting.Steve brings decades of experience across retail strategy, operations, and transformation — and shares a candid look at why so many companies struggle to adapt, even when they know what needs to change.In this episode, he breaks down the challenges of breaking down silos, the leadership mindset required to dr
Winning the “Every Shelf” Strategy — with Syndigo's Simon Angove
This week, Dave speaks with Simon Angove, CEO of Syndigo.Syndigo’s acquisition of 1WorldSync marks a major shift in how brands and retailers manage product data, content, and the entire commerce experience.In this episode, Simon breaks down the strategic rationale behind the deal, the growing complexity of the digital shelf, and why “every shelf” — from in-store to AI-driven discovery — now matter
BTS Live from Syndigo Connect: Russ Dieringer (Stratably)
We're live from Syndigo Connect 2026! In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor. Connect with Russ on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It’sRapid Creative Automation PlaybookTake It’sRapid’s Creative Workflow Automation with AI
BTS Live from Syndigo Connect: Tim Sullivan (Syndigo)
We're live from Syndigo Connect 2026! In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor. We continue the miniseries with Russ Dieringer, Founder and CEO of Stratably. He joins Dave to break down what’s real vs hype when it comes to AI and agentic commerce, where brands are seeing tra
REWIND: Breaking the Digital Shelf Bottleneck — with Acosta Group’s Joe Lamberson
This week we're replaying our 3/10/26 episode with Joe Lamberson, Director of Digital Initiatives & Partnerships at Acosta Group, to discuss how brands can modernize digital shelf execution and keep up with rapidly rising retailer expectations.With Acosta supporting thousands of brands across retail and ecommerce, Joe has a unique perspective on the operational challenges brands face—from
BTS Live from Shoptalk: Kiri Masters (Retail Media Breakfast Club)
We wrap up our BTS Live at Shoptalk Miniseries with Retail Media Breakfast Club's Kiri Masters, who talks with Dave about the next phase of retail media.As AI reshapes the shopper journey, Kiri explains why traditional ad formats — especially sponsored product ads — may become less central, and how retailers will need to rethink monetization and customer experience.She also shares perspective
BTS Live from Shoptalk: Daniel Torres Dwyer (The FMCG Guys)
In this BTS Live Minisode from Shoptalk, Dave speaks with Daniel Torres Dwyer of The FMCG Guys about key themes emerging from the event.While AI continues to dominate the conversation, Daniel points to a more nuanced reality — where excitement is balanced with caution as brands navigate uncertainty and evolving market conditions.He also shares thoughts on emerging AI-driven commerce experiences an
BTS Live from Shoptalk: Lauren Livak Gilbert (Digital Shelf Institute)
Our BTS Live from Shoptalk Miniseries continues! Dave speaks with DSI's Lauren Livak Gilbert about how AI is impacting both organizations and the digital shelf.Lauren highlights the growing importance of talent, upskilling, and internal transformation as AI reshapes the industry, and explains why brands should focus on evolving their content strategies - not replacing them.Connect with Lauren
BTS Live from the Commerce Media Brand Summit: Shawn McGahee (Roundel)
Our BTS Live from the Commerce Media Brand Summit miniseries concludes with Shawn McGahee, Sr. Director, Performance and Insights at Roundel.Shawn speaks with Dave about the growing maturity of retail media — from a focus on ROAS to a deeper emphasis on incrementality, measurement, and real business outcomes.He shares how Roundel is approaching measurement through a portfolio of testing methods, w
BTS Live from Shoptalk: Manish Sharma (Think Blue)
Our BTS Live series continues - this time from Shoptalk 2026! In this minisode, Dave speaks with Manish Sharma from Think Blue about the next phase of AI in digital commerce.As AI moves beyond experimentation, the focus is shifting toward workflow automation, productivity gains, and measurable business impact.Manish shares how he’s seeing this evolve across brands, retailers, and technology partn
BTS Live from the Commerce Media Brand Summit: Collin Colburn (IAB)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Collin Colburn of the IAB about the next phase of retail media maturity.As the space evolves beyond rapid growth, the focus is shifting toward omnichannel integration, improved measurement, and greater transparency.Collin share
BTS Live from the Commerce Media Brand Summit: Jack Kneuper (Perdue Farms)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Jack Kneuper of Perdue Farms about the evolving role of performance marketing in a fragmented, omnichannel landscape.As the traditional funnel breaks down, brands must ensure every touchpoint — from CTV to retail media to in-st
BTS Live from the Commerce Media Brand Summit: Skye Frontier (Incremental)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Skye Frontier of Incremental about the evolving role of measurement in retail media.As budgets expand beyond shopper and trade into brand investment, brands are being held to a higher standard — shifting from ROAS to incrementality
BTS Live from the WBR Commerce Media Brand Summit: Celia Van Wickel (Russell Stover)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Celia Van Wickel of Russell Stover about how brands are evolving their commerce media strategies — from expanding search across retailers to shifting KPIs beyond ROAS toward share of voice, new-to-brand, and incrementality.She also
BTS Live from the WBR Commerce Media Brand Summit: Michele McNamara (Newell Brands)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Michele McNamara, Director of Digital Commerce & Omni Activation at Newell Brands, about how brands are thinking about measurement, incrementality, and mobile-first shopper behavior.They also discuss Newell’s work with It’sRapi
BTS Live from the WBR Commerce Media Brand Summit: Andrew Groom (The Wine Group)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.In this minisode, Dave speaks with Andrew Groom, Senior Director of Digital Marketing and Ecommerce at The Wine Group, about how AI is helping brands optimize audiences and creative, and how the company is partnering with It’sRapid to accelerate ca
Breaking the Digital Shelf Bottleneck — with Acosta Group’s Joe Lamberson
Dave sits down with Joe Lamberson, Director of Digital Initiatives & Partnerships at Acosta Group, to discuss how brands can modernize digital shelf execution and keep up with rapidly rising retailer expectations.With Acosta supporting thousands of brands across retail and ecommerce, Joe has a unique perspective on the operational challenges brands face—from content creation and item setup to
Driving Growth Through Customer-First Retail Media – with Tesco Media’s Stephen Shepherd
This week on Beyond the Shelf, Dave sits down with Stephen Shepherd, Head of Strategy & Consulting at Tesco Media, to explore how retail media has evolved from a tactical revenue stream into a strategic growth engine.With nearly two decades in the space — beginning with Dunnhumby’s early retail media initiatives — Stephen brings a data-first perspective to how retailers and brands should think
Experiment More and See What Happens— with Tenacity Venture Capital’s Ben Narasin
Dave’s guest this week is Ben Narasin, Founder and General Partner of Tenacity Venture Capital. Ben is a venture capitalist and longtime entrepreneur who invests at the intersection of technology, commerce, and consumer behavior — with a career spent backing (and building) companies that shape how brands sell and operate in a digital-first world.In this episode, Dave and Ben talk about how the VC
Performance Marketing that Drives Incrementality — with Ibotta's Chris Riedy
Dave’s guest this week is Chris Riedy, CRO at Ibotta, where he’s helping evolve promotions and offers into a true performance marketing engine for CPG brands.In this episode, Chris breaks down why great sales is really about problem-solving, trust, and empathy - not transactions. He shares how Ibotta has evolved from a consumer app into a platform that connects manufacturers, retailers, and shoppe
Creative Strategy Before Creative Execution — with Matt Gehring
Dave’s guest this week is Matt Gehring, a returning guest on Beyond the Shelf and a seasoned growth advisor, independent brand strategist, and Fractional CMO.Since first appearing on the show in 2024, Matt has stepped into a new chapter of his career — advising startups and early-stage companies on how to build momentum from the ground up. He brings deep experience from senior marketing and growth
The Digital-First Approach — with Benedict Enterprises’ Scott Benedict
Dave’s guest this week is Scott Benedict, retail strategist, longtime merchant leader, and former Walmart and Sam’s Club executive with 35+ years across brick-and-mortar, eCommerce, and global retail. Today he runs Benedict Enterprises and serves as part of RETHINK Retail’s advisory group, helping brands and retailers navigate the rapidly evolving commerce landscape.In this episode, Scott and Dave
Transforming the Digital Shelf with AI - with Nestlé's Gloria DeCoste
Dave’s guest this week is Gloria DeCoste, Director of eCommerce & Digital Shelf Capabilities at Nestlé.In this episode, Gloria and Dave explore what it means for brands to be present in an AI-driven commerce environment - not just visible, but structured, accurate, and ready for how discovery is changing.Gloria shares how large organizations like Nestlé are thinking about the content supply c
How Regional Retailers Can Win in Retail Media — with DIGITS’ Dave Glaza
Dave’s guest this week is Dave Glaza, Founder & CEO of DIGITS Agency and a retail media pioneer who helped launch Target’s original Cartwheel loyalty app.In this episode, Dave and Dave discuss why most retail media budgets fall short, how shopper data can be turned into real commercial outcomes, and what it takes to build a competitive retail media network in fragmented, mid-market environment
Functional Foods in an Omnichannel World — with Kettle & Fire’s Niccolò Gloazzo
Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups.Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system.The con
Creative Finds the Audience — with Salt Media’s Jordan Witmer
Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape.Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect.In thi
REWIND: Reimagining Creative for Today’s Shopper — with PepsiCo’s Jared Taitel
This episode originally aired on October 31, 2023. We'll be back with a brand-new episode of Beyond the Shelf on 1/7/26. Happy Holidays!Dave sits down with Jared Taitel, Director, eCommerce Marketing at PepsiCo, for a wide-ranging conversation on scaling creativity in one of the world’s most complex digital commerce environments.Jared shares how PepsiCo approached creative automation early
REWIND: Elevating Digital Commerce Content at Scale — with Mondelēz’s Eric Altschul
This episode originally aired on April 1, 2025. We'll be back with a brand-new episode of Beyond the Shelf on 1/6/26. Happy Holidays!Dave sits down with Eric Altschul, Director of Digital Commerce Content at Mondelēz International, to discuss how one of the world’s largest CPG companies approaches digital content, automation, and the digital shelf.Eric shares how eCommerce evolved from a sec
Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger
Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.Matt shares how he’s helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes.He and Dave di
Inside the Checkout Revolution — with Worldpay's Richard Gilbert
Dave’s guest this week is Richard Gilbert, Head of Retail Partnerships at Worldpay. With more than a decade shaping the future of payments - from SaaS platforms to PayPal and now Worldpay - Richard has a front-row seat to how the checkout experience is evolving.He and Dave discuss how payment technology is becoming a brand moment, not just a transaction - from instant checkout and tokenization to
Smarter Amazon Advertising — with AdLabs' Carly McMillen
Dave’s guest this week is Carly McMillen, Director of Marketing at AdLabs. Carly shares how she’s flipping the traditional PPC playbook—focusing on contribution margin instead of ROAS—and what that means for smarter, more sustainable growth. She and Dave also dive into how brands can stand out on Amazon, the creative strategies that still make a difference, and the new AI tools changing the way ad
REWIND: Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchan
From Local Stores to National Impact – with Ace Hardware & RedVest Media's Molly Hjelm
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores.She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and
How to Win College Consumers – with Snag’s Carter Zwick
This week on Beyond the Shelf, we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights.College students are some of the most valuable—and most overlooked—shoppers in the market today. So how do you reach them early and build brand loyalty that lasts?Carter share
Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro. Dave and Ash explore:How Ash helped scale her dad’s Amazon business before agencies were even a thingWhy audience and content come before product in today’s innovation cyclesWhat it
REWIND: The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:How physical stores are evolving in a digital-first worldThe sur
Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail med
Reimagining the Supply Chain – with McLane Company's Murat Genc
What does it take to digitally transform a $50 billion supply chain business?This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he’s helping a 130-year-old company embrace the future of technology.From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a ra
Making the Creative Work Harder — with Retail Media Veteran Brian Anthony
This week's guest is Brian Anthony. Brian was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space.In this episode, he and Dave talk about:The early days of retail medi
The Pivot or Die Mindset - with Pacvue's Melissa Burdick
This week we welcome Melissa Burdick, Co-Founder and President of Pacvue, the leading Commerce Operating System that unifies retail media, commerce management, and measurement. A former Amazon executive with nearly a decade of experience, Burdick helped launch Amazon’s CPG/Health & Beauty retail business and was an early leader in Amazon Advertising. In 2018, she co-founded and bootstrapped Pa
Reaching Every Shopper, Everywhere – with Jeff Cohen
This week we’re joined by returning guest Jeff Cohen. Jeff is a go-to voice in the world of retail media. You’ll hear Jeff’s take on signal-based media, AI-powered ad creation, and the biggest creative blockers that brands still face today. He also shares why strategy, content, and creative execution can no longer live in separate silosConnect with Jeff on LinkedInFollow Beyond the Shelf on Linked
Sustainability That Sells: Turning Purpose into Action - with Marie-Agnés Daumas
This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer.In this episode, she shares lessons from the frontlines of purpose-driven commerce: How to make sustainability resonate at the shelfWhy simple
How to Launch (and Win) with Influencers and Algorithms - with ProductWind's Tim Wilson
Dave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart.Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algorit
The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty catego
How to Drive Smarter Retail Execution – with Spectrum Brands’ Mir Zaman
What do rocket science and commercial operations have in common? More than you think!In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet
Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon
This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) a
How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop
What if you could swap out your influencer campaign…for a NASA astronaut?This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s Club, Best Buy, Amazon, and more.We get into:Why sho
How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas
This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world.Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest names in CPG, grocery, and tech.In this episode, w
Embracing Change: How to Be Agile in the Age of AI – with Status: Alpha’s Alicja Spaulding
This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility.Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. She’s worked with startups and mid-market manufacture
REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:Walmart’s approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move fasterWhat gre
Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight.Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transformation across markets worldwide.We cover:Why
How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout.Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity.We also dig into:Why interruptive advertising
What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relationship between content, commerce, and conversion.I
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders.This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste handling parts are discovered, bought, and supported online.Dave and Kevin dig into the heavy-duty realities of B2B ecommerce—where the SKU count is high, the dat
How to Spend the Next Dollar – with Edgewell’s Nate Moran
This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and ho
How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions.Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that’s matching a candidate to a rol
The Infinite Loop of E-Commerce – with Russell Stover's Celia Van Wickel
This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evolving world of retail media and e-commerce.She and Dave cover everything from aligning marketing and sales for seasonal campaigns to how neuroscience influen
Cutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars)
Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce.She shares how her team at Chloe’s redefined frozen treats, how to stretch every mark
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