The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Marketing and bidding: winning work the way clients buy now with Jeremy Brim Oct 9, 2026 40:16 This week is a crossover with Jeremy Brim, founder of Growth Ignition and host of The Red Review podcast. Jeremy's world is bidding, mine is marketing, and we worked together at Mace, so this is a proper two-way meeting of minds where we talk across these two fundamental disciplines that are so intertwined.In this episode we talk about:How clients buy now, and why the funnel is way too simplisticT

WRAP Retrofit: why an architecture practice launched a retrofit spinoff with Max Rengifo Sep 25, 2026 41:52 Decarbonisation and retrofit are two of the biggest challenges the built environment industry faces. In this episode, Ayo talks to Max Rengifo, Director of WRAP Architects and its new spin-off, WRAP Retrofit, about how a service that started as an aspect of everyday projects became a business in its own right. And what it will actually take to retrofit the UK’s housing stock at the scale the Gover

Building visibility through thought leadership with Ayo Abbas Sep 11, 2026 09:57 Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both.Nobody just lands on a stage, a panel or an advisory board. Ayo shares the six months of unseen work behind one senior director's conference appearance, and why that story stopped a room of junior engineers in their tracks. Then she turns t

Andy Burnham's first weeks: Social media and Government communications analysis Aug 14, 2026 56:38 Andy Burnham has been Prime Minister for few weeks and the content he's been pushing out has been relentless. Reddit AMAs, a chair in a square in Cardiff, a TikTok account built from zero, 26 posts in two weeks in fact. Politics aside, there's a serious comms strategy running underneath all of it, and it is worth understanding if you are running marketing and BD for a professional firm.I am joined

The rise of Manchesterism, collaborative development and growth with Tim Heatley Jul 24, 2026 33:06 Welcome back to The Built Environment Marketing Show hosted by strategic marketing consultant Ayo Abbas. This week I'm joined by Tim Heatley, co-founder of Capital&Centric, an investor, developer and operator spending three to four million pounds a week on regeneration across the UK.We talk about how he builds trust with communities before a single plan is shown, why his advice to architects a

Is marketing a 'dirty' word in architecture? with Rachael Bernstone Jun 26, 2026 46:35 In this episode, Ayo talks to Rachael Bernstone, founder of Sounds Like Design and former architecture journalist of nearly 25 years, about why marketing has such a bad reputation inside architecture practices — and what changes when firms stop avoiding it.Topics covered:Why marketing feels like a "dirty word" to architects, and where that resistance comes fromThe link between university crit cult

What to do when things don't go quite to plan with Ayo Abbas Jun 12, 2026 12:48 The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with AyoToday's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-

101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas May 15, 2026 26:38 Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business.Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who ar

Getting ready for UKREiiF 2026 with Nathan Spencer Apr 24, 2026 55:12 Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.We talk through:What's happening at the event this year including must see sessionsHow to navigate the programme and events so you reach your business goalsHow to manage your marketing and BD approach so you get the biggest bang for your buck.Resources DO

The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas Apr 10, 2026 25:21 What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic

"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas Mar 20, 2026 12:27 Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose

25 Years on: what's really changed in construction marketing Mar 6, 2026 31:08 Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.Anna

Are you networking in the right rooms? with Ayo Abbas Feb 20, 2026 13:43 Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.This episode looks at why

Lost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin Cox Jan 30, 2026 18:44 Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know

Communicating your value: lessons learned from 25 years in marketing Jan 16, 2026 10:15 This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.Key takeawaysWhy you must understand that clients aren't buying your timeIdentify your unique value proposition and share it via real-world examplesApply th

2025 reflections and a nod to '26 Dec 19, 2025 21:46 Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.Thanks so much for listening to the show and to everyone who has taken

AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer Jul 25, 2025 39:47 In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.Key takeawaysStuart and Kristian shared:How to unlock AI's creative potential while preserving brand au

Why marketing funnels don't work for B2B and what to do instead Jul 11, 2025 37:37 Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.oh and here are the two LinkedIn posts that sparked this conversation:Ayo's post https://www.linkedi

Lessons learned from 5 years of podcasting Jul 4, 2025 07:15 In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineer

Using spoken communication to build confidence and authority Jun 20, 2025 34:50 In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.He shares: How to adapt your design language beyo

Architecture and construction industry awards from three perspectives Jun 6, 2025 19:25 Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Award

How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett May 23, 2025 38:52 This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to d

Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas May 9, 2025 24:43 In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the m

Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas May 2, 2025 31:27 This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In

Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements Mar 28, 2025 24:05 Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.We covered a lot of ground across the two episodes including: The role of marketing

Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements Mar 21, 2025 27:31 We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.Key discussion topics include:The role of marketing in sustainabilityTips for effective sustainability communica

The Built Environment Marketing Show is back for 2025 Mar 14, 2025 04:34 We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.comIn this episodeBeing b

End of year marketing special 2024 with Ayo Abbas Dec 13, 2024 29:25 Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episodeData and digits Themes and clips Predictions for 2025

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Nov 15, 2024 35:40 FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a

Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Oct 30, 2024 19:07 FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. -----The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agen

Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios Oct 11, 2024 37:58 FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. -----FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led wher

Ep 77: How to win your first projects as a new built environment company Sep 27, 2024 21:21 FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're

Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] Aug 30, 2024 09:43 According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.This episode of 'Practical Snacks' looks at

Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] Aug 23, 2024 09:17 According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of shor

Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series] Aug 16, 2024 08:48 Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.  Practical Snacks is a special weekly summer mini-series of short,

Ep 73: How to optimise your website home page [Practical Snacks mini-series] Aug 9, 2024 10:15 First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your webs

Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series Aug 2, 2024 02:29 Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abbas Marketing.Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable.Topics

Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton Jul 18, 2024 41:27 Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to hereIn Jon’s interview for part 1 he talked about:The evolution of digital marketing and how he’s always tended to take a digital-first approach to mar

Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special Jul 5, 2024 11:30 Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".And you'll hear responses across three main themes. Thanks so much to those who took part. Julia NichollsRob FiehnPascale ScheurerLynda ThompsonAmy EdwardsShirin Iqb

EP 69: Event business development and networking tips with Karen Willey May 17, 2024 19:34 This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing

How to make sure you get the most value out of industry events? May 3, 2024 11:46 There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  About the showThe Built Environment Marketing Show is hosted by marketin

Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer Apr 19, 2024 22:54 This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and f

Successful marketing starts with messaging, targeting and positioning Apr 5, 2024 08:21 This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the showTh

Finding your voice to spark change with Professor Sadie Morgan Mar 15, 2024 37:53 Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares:- How she found her voice- The importance of having a mento

The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas Feb 23, 2024 41:09 Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, b

Introducing AI: get smarter with your built environment marketing Feb 9, 2024 37:49 2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.It’s a case of not being fooled as AI wasn’t rea

EP 61: End of year round-up Dec 18, 2023 20:48 Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of year episode so you'll get:My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some

Ep 60: From ballerina to architecture marketing with Ellie Sharpe Dec 1, 2023 36:27 Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession

Ep 59: How to master LinkedIn as marketers Nov 17, 2023 30:39 Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk abouthow Chri

EP 58 - Growing and marketing your profile online with Chris Simmons Oct 27, 2023 38:05 Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sket

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew Oct 13, 2023 40:34 Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.Our chat has now been turned into my latest podcast episode that is out tod

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II Sep 29, 2023 20:53 Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover:• How we can gain more credibility as marketers• The importance of innovation and creativity • The role of AI in marketi

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea Sep 15, 2023 27:55 Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.We cover:The importance of thought leadershi

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic Jul 28, 2023 38:13 Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create?Is it OK to stick to one type of content?Which content channels should you use, and how many?This episode is taken from a live that I Ayo Abb

Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews Jul 7, 2023 27:25 Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, parti

Ep 52: Boring, boring, boring: how to inject creativity into your marketing Jun 23, 2023 09:33 Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and linksFind out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft WimbledonThe Built Environment

EP 51:Property, pavilions and partnerships with Andrew Foord, JLL Jun 9, 2023 21:51 How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fas

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas May 19, 2023 27:34 On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.  Resources and linksFind out about A

Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas May 5, 2023 48:57 Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most

Ep 48: The changing social media landscape with Ayo Abbas Apr 14, 2023 16:04 Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me A

Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup Mar 31, 2023 30:56 Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more

Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas Mar 17, 2023 46:45 Today’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about: What personal brand is and

Ep 45: A concrete approach to TikTok with Andrew Athias Mar 3, 2023 32:18 Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in the Superbowl. In this episode:&nbs

Ep 44: ChatGPT and AI: A big opportunity? Feb 17, 2023 10:20 Welcome back to the new season of The Built Environment Marketing Show.And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective.&nb

Ep 43: End of the year marketing roundup and look to '23 Dec 19, 2022 26:35 Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share:the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022talk about what's next for this show in 23.the funniest blooper from all the interviews this yearThe

Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee Dec 2, 2022 46:15 Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about:Why data and research should be the foundation of

Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas Nov 18, 2022 07:45 Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what y

Ep 40: Securing PR without projects, Hannah Cox Nov 4, 2022 35:05 Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.The Built Environment Marketing Show is the new na

Ep 39: Podcasting - a route to grow your business with Emma Drake Oct 28, 2022 41:48 The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including:What to think about when picking a topic and format for your podcastWhy starting off&

Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell Oct 21, 2022 44:07 LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.We covered a lot of ground including:what to postwhat makes a good postwhat types of posts to do and how often to postwhy going viral isn't everythinghow to

Ep 37: Putting your best business foot forward to win work – Leonie Thomas Oct 14, 2022 37:46 Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into:The difference between responding vs reacting when it comes to biddingThe importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and

Ep 36: How to improve your website without spending a ton of money with Tom Garfield Oct 7, 2022 37:31 Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton o

We're going live this week and we've had a makeover!! Sep 30, 2022 02:32 Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'll be live on LinkedIn recording i

🥳 6000 downloads and we'll be back soon Jul 8, 2022 02:42 Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes.

Ep 35: Communicating Engineers, Chris Moore, Price & Myers Jun 17, 2022 47:02 Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. In this episod

Ep 34: Strategy, people and interims with Caroline Copland May 27, 2022 28:38 If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.   In this talk we look at: Moving from a regional led to sector led strategyHow listening holds the key to marketing successHow to

Strategy, Technology & Digital [REPLAY] with Pascale Scheurer May 19, 2022 34:47 I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the im

Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach May 6, 2022 40:14 Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darren worked with Juliette to develop

Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs Apr 22, 2022 36:33 Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.Rick aka The Urban Technologist is a tech and digital pioneer who br

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve Apr 8, 2022 37:41 Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps00:00:00:

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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