Home Podcasts The People Strategy Podcast
The People Strategy Podcast

The People Strategy Podcast

Traci Austin 225 Episodes Jun 19, 2025

The People Strategy Podcast offers an ongoing coaching experience for C-suite leaders to align their people with business strategy. Host Traci Austin invites purpose-driven leaders for deep-dive conversations on challenges across the employee lifecycle, providing insights and strategic action steps to increase profits and boost engagement. Episodes are ideal for HR and executive managers seeking to create effective talent strategies.

Episodes

Episode 214: Gratitude-Driven Leadership: Closing the Chapter with Traci Austin
Episode 214: Gratitude-Driven Leadership: Closing the Chapter with Traci Austin Jun 19, 2025 10:12 What if gratitude could transform how you lead through endings and unlock your next breakthrough? Here's what most leaders get wrong: You think finishing strong means immediately jumping to the next big thing. But what if I told you that the leaders who create lasting impact know a secret about endings that changes everything? After four transformative years and 213 episodes, I'm sharing the most
Episode 213: Meeting People Where They Are: Lessons from Rolling Tides
Episode 213: Meeting People Where They Are: Lessons from Rolling Tides Jun 12, 2025 20:34 At Rolling Tides Construction, people aren't just employees—they're the heart of the company. CEO Matt Rasmussen has built a culture that truly cares about its team, fostering an environment where individuals feel valued, supported, and inspired to grow. This people-first approach is more than a philosophy—it's a business strategy that drives loyalty, engagement, and success. Matt shares how Rolli
Episode 212: Engineering Spaces for Belonging: The Power of Intentional Culture-Building
Episode 212: Engineering Spaces for Belonging: The Power of Intentional Culture-Building Jun 5, 2025 24:04 What if the most successful companies aren't the ones with the best perks or highest salaries, but the ones that have cracked the code on engineering authentic human connection? Nick Lombardino, Co-Founder of CultureCon, stumbled upon this truth during focus groups that were supposed to validate a technology solution. Instead, he uncovered a startling revelation: people weren't craving another dig
Episode 211: Elevating Our Tradespeople: Building Culture, Clarity, and Passion on the Jobsite
Episode 211: Elevating Our Tradespeople: Building Culture, Clarity, and Passion on the Jobsite May 29, 2025 37:58 The trades have often been seen as a fallback rather than a first-choice career. But what if we challenged that narrative and recognized the skilled trades as a vital, dignified profession with immense opportunity? James Faulkner, President and Founder of Site Max Systems, brings decades of experience bridging technology and the trades to shed light on how we can elevate the workforce from within
Episode 210: From High Turnover to High Commitment: How a Janitorial Company Became a People-First Powerhouse
Episode 210: From High Turnover to High Commitment: How a Janitorial Company Became a People-First Powerhouse May 22, 2025 32:19 What if the issue isn't who you're hiring, but what they're walking into? That was the pivotal question Greg Brouwer asked himself when he took the reins of West Michigan Janitorial, overseeing a team of more than 200 employees and facing turnover rates nearing 200%. Instead of defaulting to reactive hiring or higher pay, Greg chose a different path... one centred on building belonging, not just b
Episode 209: The Hidden Cost of Letting It Slide - Core Values in Trades Leadership
Episode 209: The Hidden Cost of Letting It Slide - Core Values in Trades Leadership May 15, 2025 21:39 When you think about core values in your workplace, what comes to mind? A few words painted on the breakroom wall? A mission statement buried in an onboarding deck? For many organizations, especially in fast-paced, high-pressure industries like the trades, core values become background noise. But if you're leading a team, here's the uncomfortable truth: your culture isn't built by what you say you
Episode 208: Purpose-Driven Construction: Building Homes and Businesses That Actually Last
Episode 208: Purpose-Driven Construction: Building Homes and Businesses That Actually Last May 8, 2025 29:32 If you've ever inherited more than a business—like a legacy, a mission, or a responsibility that feels deeply personal—this episode will resonate. For trades entrepreneur Craig Lenard, taking over Art Lenard & Sons wasn't just about business continuity. It was about honouring a foundation while building something stronger on top. When his mother was diagnosed with cancer and both parents stepped a
Episode 207: Rebuilding a Business That Serves Your Life
Episode 207: Rebuilding a Business That Serves Your Life May 1, 2025 41:52 If you've ever led a business that looked impressive on paper but felt like it was quietly eroding your well-being behind the scenes, this episode will meet you exactly where you are. Many trades entrepreneurs begin with a craft, not a company blueprint. They hustle hard, fueled by grit, only to find themselves imprisoned by the very business they built—exhausted, reactive, and disconnected from t
Episode 206: Head, Heart, Hustle: Building Trust and Culture Across Trades Teams
Episode 206: Head, Heart, Hustle: Building Trust and Culture Across Trades Teams Apr 24, 2025 27:44 In the trades, it's not the perks that define culture—it's how your people show up when things get hard. On job sites, in tight deadlines, across five generations—real culture is built through clarity, trust, and showing up every day. And that doesn't happen by accident. Too often, trade businesses measure success in activity: 500 calls made, back-to-back shifts worked, 100 tasks checked off. But
Episode 205: Stop Yelling Into the Void: How to Actually Get Through to Your Trades Team
Episode 205: Stop Yelling Into the Void: How to Actually Get Through to Your Trades Team Apr 17, 2025 33:38 If your communication strategy only works for half your crew, it's not a strategy—it's a risk. And in the trades, that risk doesn't just affect productivity—it affects safety, morale, and retention. Today's job sites are made up of multiple generations working side by side, each with their own preferences, assumptions, and expectations around communication. You've got Boomers printing out emails,
Episode 204: How a People-First Strategy Helps Retain the Best Crew with Ray Cox
Episode 204: How a People-First Strategy Helps Retain the Best Crew with Ray Cox Apr 10, 2025 43:41 Culture, Coaching & Core Values: How Highfill Retains Talent Through Purpose Forget ping-pong tables and pay raises—this is what actual retention looks like. In this episode of The People Strategy Podcast, Traci Austin sits down with Ray Cox, Co-founder and Senior VP of Marketing at Highfill Infrastructure Engineering, for a powerful conversation on what it means to build a people-first company i
Episode 203: Generational Disconnect in the Trades: Proven Strategies to Lead and Retain Across Generations
Episode 203: Generational Disconnect in the Trades: Proven Strategies to Lead and Retain Across Generations Apr 3, 2025 31:46 If you're constantly hiring but still coming up short, the issue might not be the labour market. It might be something deeper—a generational disconnect that's quietly eroding trust, productivity, and retention. In today's trades workplaces, it's common to see four generations working side by side. You've got veteran employees who've built the company's foundation and younger workers who bring new

Recommended