The Business Men
Two mates, Ben Shephard and Joel Dommett, attempt to launch a new cosmetic business for men. They navigate the trials of entrepreneurship, family life, and the realities of aging. Listeners can follow their journey as they name their product, find a mentor, and learn business terms like EBITDA. The podcast is produced by Sony Music Entertainment.
Episodes
“I Wasn’t Expecting This!” - Celebs Review Joel & Ben’s Skincare Brand FOR SKIN
Joel Dommett is back on The Business Men and Ben Shephard has plenty to catch him up on!
In this episode, Ben and Joel reunite behind the mic as Joel shares what life has been like since becoming a dad, we hear from some famous faces sampling For Skin for the first time, and Ben puts Joel to the test in a skincare quiz!
Fill out our skincare survey here: https://tinyurl.com/3xeh4
“When You Don’t Come From Money, All You Think About Is Money” - Susie Ma On Making Millions HER Way
Susie Ma, founder and CEO of Tropic Skincare, joins Ben to discuss the realities of building a business from the ground up, the challenges of scaling a fast-growing company, and the lessons she's learned throughout her career. Susie shares why purpose has always been at the heart of her business, and how success can be used as a platform to create meaningful change.
From selling homemade beauty
“Not Everyone Is Made To Be An Entrepreneur” - Building A Community For Ambitious Founders
Frankie James, founder of Ideas Fest and creator of the Great British Entrepreneur Awards, joins Ben in the studio.
In a world where building a business can often feel lonely, Frankie has made it her mission to bring entrepreneurs together. She's created communities that connect founders, celebrate success, and provide support through the challenges of running a business.
Frankie shares her
“I’ve Tanned Harry Styles and David Gandy” - The Business Of Spray Tans with James Harknett
James Harknett, tanning expert and spray tanner to the stars, joins Ben on this weeks episode.
As the go-to spray tan expert for celebrities, fashion shows and major TV productions, James has spent more than two decades turning a niche skill into a thriving personal brand. Along the way, he's worked with global beauty companies, launched his own successful business and built a reputation
“Your Business Network Is Everything”- Aaron Chatterley Sold Feelunique To Sephora For Millions
Aaron Chatterley built Feelunique into one of Europe’s leading online beauty retailers before selling the business to Sephora. Ben sits down with Aaron to explore the lessons behind that journey, and why he's now building INDU, a teen beauty brand.
Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x
Join our Patreon today at patreon.com/thebusinessmen
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“Retinol Changes The Way Your Skin Behaves!” Beauty Journalist Reveals The Beauty Truths You NEED
Beauty Journalist Nadine Baggot joins Ben in the studio this week, for a lively conversation as Nadine gets into the nitty gritty of Joel and Ben's beauty business moves so far.
Nadine shares the lessons she's learned from decades in the beauty industry and puts Ben's beauty knowledge to the test in a game of Skincare Myth or Truth, as he attempts to separate fact from fiction on everythi
“Building A Business Is The Key To Happiness” - Holly & Co founder
Holly Tucker MBE and founder of Holly & Co, is one of the UK's most influential entrepreneurs, and her journey has always been about more than building successful businesses. In this episode, Ben sits down with the former co-founder of Not On The High Street and founder of Holly & Co - one of Britain's leading champions of small business, to explore purpose, legacy, creativity, and what it truly
Stand-Up Meets Skincare - Joel & Ben Host ‘Comedy & Cream' LIVE!
Ben and Joel take to the stage for a night of Comedy & Cream! Think 'stand-up meets skincare' for a night of jokes, product testing, and plenty of unpredictable audience interaction. A safe space for filthy people, if you will! From big laughs to honest reactions, this is what happens when comedy and skincare collide.
Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x
Join our
"I Punched The Air When I Had Three Failures In The Bag” - Simon Woodroffe On Resilience and Perseverance
From failed business ventures, divorce and cash flow problems, to one of the most distinctive and disruptive brands in British culture, YO! Sushi. Founder Simon Woodroffe joins Ben to talk about the lightbulb idea he had on a chance business lunch that lead to a long, fruitful and rewarding career. Simon discusses the highs and lows of starting his own business, how he overcame challenges, and bei
“I’ve Always Wanted Something Of My Own” - Frankie Bridge On Her Community Powered Fashion Brand
Frankie Bridge, the singer, author and entrepreneur, joins Ben in the studio to talk about how she’s shaking up the lifestyle space with her brand, Faves. Frankie lifts the lid on the inspiration behind launching a business rooted in curation and community, revealing how she turned her personal recommendations into a fast-growing brand. She opens up about making the leap from entertainment into en
“Business Starts And Ends With Credibility” - The Apprentice’s Tim Campbell Gives His Candid Advice!
Tim Campbell MBE, entrepreneur, mentor, and the very first winner of The Apprentice, sits down with Ben. Tim takes us back to where it all started, winning the show in 2005 and stepping straight into the business world with Lord Sugar, before going on to build an impressive career of his own. From launching the Bright Ideas Trust to championing social mobility and helping young people start busine
First Ever For Skin Samples…Are They Any Good? Joel and Ben Give Us Their Verdict
Ben and Joel hit a major milestone in their entrepreneurial journey, the arrival of their very first product samples for their men’s skincare brand, For Skin. After months of brainstorming, branding, and behind-the-scenes hustle, the boxes finally land… but will the products live up to expectations? From first impressions and fragrance debates, the pair put For Skin through its paces. It’s a turni
‘What You ACTUALLY Need To Know About Skincare’ - Sarah Jossel Get’s To The Truth Of The Beauty Industry
Sarah Jossel, journalist, broadcaster, and beauty editor of the Sunday Times Style, joins Ben for a lively conversation around everything she's learnt working behind the scenes in the beauty industry, which she reveals all on, in her new book Diary of a Beauty Editor.
The conversation explores Sarah’s drive to share her knowledge of skincare, and how she’s built trust by making beauty more acce
’70% Of Your Immune System Lives In Your Gut. Look After It!’ - Dr Megan Rossi On Tuning In To Your Gut Health
Dr Megan Rossi aka The Gut Health Doctor, joins Ben this week for a fascinating deep dive into gut health, business, and building a trusted brand based on the science.
From working in the NHS to becoming one of the most influential voices in global nutrition, Megan shares how she transformed scientific research into a thriving business, spanning bestselling books, a successful clinic, and a powe
'When you’re pushed into a corner, you HAVE to innovate' - Luke Hersheson on building a global brand
Luke Hersheson, stylist, entrepreneur, and CEO of cult British brand Hershesons, this week chats to Ben, about building a modern business in an old industry.
From growing up in a legendary hairdressing family to reinventing the salon model, Luke opens up about taking creative risks, learning to lead teams, and what it really takes to scale a premium brand without losing its soul. Ben and Luke dig
James Welsh on Korean skincare, breaking myths and why 'Natural Isn't Always Better’
Skincare influencer James Welsh gives Ben and Joel his insights and advice on the skincare industry, Korean beauty trends, the problems facing the men's grooming market in particular, tips for building a routine and debunks popular myths around skincare. Plus, he gives expert opinion on For Skin and how they can successfully launch their brand.
Fill out our skincare survey here: https://tinyurl
We Opened Fallow… Then COVID Shut Us Down 3 Days Later
London chefs Jack Croft and Will Murray, founders of Fallow share how their fine-dining backgrounds at Dinner by Heston shaped their nose-to-tail, low-waste, sustainability-led approach, and how they launched via pop-ups before being hit by COVID lockdown days after opening. They explain pivoting to takeaway to survive, negotiating a strong lease post-lockdown, and evolving Fallow into a central L
YOU Get To Choose Our Brands Future!
Brand designer Ella Williams‑Brown is back to reveal the final two logos for For Skin that YOU get to vote on. One of which will become the face of the brand, and there’s no room for compromise. Ella walks Ben and Joel through her final concepts after weeks of feedback, debate, and refinement. The boys break down what they love, what they’re unsure about, and where their instincts clash… before ha
“You’ve Got To Play The Long Game In Skincare” - Wayne Goss On Why Consistency Beats Expensive Products
Wayne Goss, YouTube legend and entrepreneur built one of the most trusted voices in the beauty industry from his bedroom — without hype, gimmicks, or filters — and turned it into a global business. He talks us through monetising honesty, building a brand his audience actually trusts, and his honest take on skincare and mens make-up.
Fill out our skincare survey here: https://tinyurl.com/3xeh4w
From MTV to Canned Bloody Mary’ - Will Best’s Bloody Business Venture
Will Best, TV host and co‑founder of the award‑winning canned cocktail brand Bloody Drinks, joins Joel and Ben this week. Will shares how him and best mate Harry found a gap in the market at university, when they couldn't order the perfect Bloody Mary, just like Harry made. This sparked a business idea that grew from kitchen experiments into a rapidly expanding drinks company. He talks through the
'This Skincare Ingredient Changed My Life’ - Nic Taylor on Launching 47 Skin
Nic Taylor, founder of 47 Skin, shares his truly unbelievable origin story, one that starts not in a lab or a boardroom, but with his grandma Pat.
In this episode, Nic shares the full journey from the moment his grandma discovered the now‑famous compound by complete chance, to Nic realising its potential, to the wild early days of trying to build a business around something that almost never exi
Stop saying 'I'M GOING TO FAIL! YOU WILL FAIL' - Paul Boross on the Psychology of a great pitch
Paul Boross AKA “The Pitch Doctor” joins Joel and Ben to break down what really goes into a powerful pitch. With decades of experience coaching CEOs, founders, performers and industry leaders, Paul knows exactly why some ideas soar while others fall flat. In this energetic and insight‑packed episode, the trio dig into the core ingredients of a pitch that actually gets remembered. How to create ins
Manager of The Sidemen Jordan Schwarzenberger On The Future Of Modern Media
Jordan Schwarzenberger is the creative strategist and media operator behind some of the UK’s biggest digital success stories. From co‑founding Arcade Media to helping scale the global phenomenon of the Sidemen, Jordan has become one of the most influential figures in the creator economy. We dive into how he went from an internship at Vice to leading strategy for top creators, the inside story of b
Trinny Woodall's Advice That Changed Everything!
Ben and Joel sit down with the unstoppable Trinny Woodall—founder of the powerhouse beauty brand Trinny London. Known for her bold vision, magnetic energy and no‑nonsense approach to reinvention, Trinny takes the boys behind the scenes of how she built a modern, digital-first skincare and makeup empire from scratch.
From identifying a gap in the market to creating products people can’t live wit
Joel And Ben Get Serious As They Figure Out What Their Brand Logo LOOKS Like!
Brand designer Ella turns Ben and Joel's individual visions for the brand into reality. After receiving two separate creative briefs from each of them, Ella presents four unique logo concepts: two inspired by Ben’s direction and two shaped by Joel’s ideas.
From typography and colour palettes to shape language and brand mood, she walks the team through her creative process. The brand is beginnin
Spencer Matthews Reveals How His Drinks Brand Took A Nose Dive
In this candid and compelling episode of The Business Men, ex- Made
In Chelsea star turned endurance athlete Spencer
Matthews joins the show for his most open conversation yet. Known
for his drive, ambition, and high-profile entrepreneurial journey,
Spencer pulls back the curtain on the real story behind his business
ventures—from the exhilarating highs to the setbacks that tested
his resi
The Results Are In... Did Joel Dommett OR Ben Shephard get PIERCED?!
Brave?! Or just plain stupid?! After weeks of teasing, debating, bargaining, and stalling… the day has finally arrived.
It’s the moment you lot have been waiting for. One of our beloved hosts, Joel Dommett, or Ben Shephard, is officially getting PIERCED.
The tension is real. The stakes are absurd. The commitment? Questionable at best. In this highly anticipated episode, The Business Men del
Skincare Expert Caroline Hirons: Not Everyone Is A Fan Of You
This week on The Business Men, Joel Dommett and Ben Shephard
sit down with globally recognised skincare expert and bestselling author
Caroline Hirons. She is iconically a straight‑talking industry powerhouse
known for her no‑nonsense approach, loyal community, and
game‑changing beauty advice.
In this refreshingly honest conversation, Caroline opens up about
growing her business, why it
How young Sara Davies took on Helix (the one's who make your school protractors!)
Sara Davies from 'Dragons' Den,' shares her incredible experiences in business, from her humble beginnings in crafting to building a multi-million-pound empire. Sara offers invaluable advice on the crucial aspects of starting and maintaining a successful business, and the significance of listening to customers.
She also talks about her stint as the quiz show host for Time is Money and how step
How Tropicana lost $50 million when it switched it's branding
Joel Dommett and Ben Shephard reveal how they came up with their skincare brand name - Joel and Ben For Skin. The rationale behind it, and their plans for the brand's logo and visual identity. And Sam Dumont, Executive Creative Director at Blue Marlin, shares her wealth of knowledge about design, branding and how to properly brief a designer.
Fill out our skincare survey here: https://tinyurl.
Joel and Ben FINALLY have the name of their skincare brand.... thanks to YOU!
Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x
The listeners have spoken! Joel and Ben finally unveil the official name of their brand‑new skincare brand.... FINALLY! This episode marks the true beginning of the brand’s journey: no products, no packaging… just a name, a dream, and two very excitable hosts.
To help them understand what happens next, the boys sit down with forme
Unveiling Our Skincare Brand Name: The Final Three
Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x
Ben Shephard and Joel Dommett reveal the final three names for their upcoming skincare brand. This episode delves into the rigorous workshop that led to the shortlist and discusses the unique significance of each name. The guys also talk about their ongoing survey challenge, and the weekly challenges they'll be set. PLUS an incenti
Joel & Ben on What’s Next for Business in 2026 (and What 2025 Taught Us)
Survey for men: https://form.typeform.com/to/lzTbAxBU
Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho
Joel and Ben are back in 2026 with a bang! They dive into the hottest business trends set to shape the year—from AI-driven innovation to sustainability strategies—while reflecting on their biggest wins and lessons from 2025. Expect sharp
We're getting festive...and a bit teary
Survey for men: https://form.typeform.com/to/lzTbAxBU
Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho
Celebrate the season with Joel and Ben in this heartwarming festive special! The holiday cheer comes in the form of a CLASSIC 'Secret Santa' gift exchange, and things get emotional when they listen to touching messages from little ones s
Facing the Truth: Ben Shephard & Joel Dommett's Business Reality Check
In this episode of The Business Men, Ben and Joel are reunited as Joel returns from Australia with big news! It isn't all happy returns for Joel as Ben updates him with some of the challenges the business has been facing whilst he's been away. They hear some bad news from their business partner Russell and some advice from previous guest Deborah Meaden.
The Boys also set each other a challenge t
Pop Idol's Nicki Chapman: How Her PR Genius MADE the Spice Girls
Survey for men: https://form.typeform.com/to/lzTbAxBU
Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho
In this episode of The Business Men, Ben Shephard sits down with the legendary Nicki Chapman to uncover the stories behind the music that defined a generation. From helping launch the Spice Girls to shaping some of the biggest ’90s ban
Deborah Meaden: Lessons in Business from a Dragon
Survey for men: https://form.typeform.com/to/lzTbAxBU
Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho
Ben sits down with entrepreneur and investor Deborah Meaden to uncover what it really takes to make bold decisions in business. From navigating risk to spotting opportunities others miss, Deborah shares her hard-earned wisdom on resilien
BONUS EPISODE Be Cyber Smart: Staying Ahead in the Business Game
In a world where businesses run on connectivity, staying secure is non-negotiable. In this episode of The Business Men, Joel Dommett and Ben Shephard dive into the critical topic of cybersecurity with Lee Stephens, BT’s cyber security expert. Packed with practical, real-world advice on safeguarding data this episode shows why cybersecurity isn’t just an IT issue—it’s a business imperative for star
Expert Product Developer: What Do They Do?
Survey for men: https://form.typeform.com/to/lzTbAxBU
Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho
In this episode, Ben and Joel take their skincare vision to the next level with the help of Product Developer Angela Adjei. The pair discuss some of the market research so far, and Angela gives her insider tips in bringing to market ex
How to be real Business Men: Ben & Joel get a business 101 from a Growth Investor
It's week six and Ben & Joel still don't know how to run a business. They want to be real business men and turn to Growth Investor James Robson who schools them in a business 101.
The guys also do some more brainstorming of brand names and think they've landed on a potential winner.
Ben and Joel need your help! Join our Patreon today at patreon.com/thebusinessmen
Email us at podcasts@sonymusic
Matt Edmonson gives The Business Men some much needed advice
Matt Edmonson, Radio & TV presenter and board game business owner, joins Ben and Joel to talk about his journey creating Board Games and turning that into a business. Matt gives Ben and Joel some business gems, some much needed advice for setting up a business and he also talks about his new podcast 'Spent!' which is available now wherever you get yout podcasts. Spent! is the funny, revealing and
Setting Goals: Will We Meet Them or Miss Them?
Joel Dommett and Ben Shephard are a month into their new business and still getting to grips with everything they need to do to set up their skincare brand. To help give them some semblance of structure in the chaos they speak to Russ, their business partner, who sets out what they need to achieve in the next year, what their next steps will be and gives them some homework... things get REAL.
Plu
It’s All In The Name: Baby Naming Expert SJ Strum helps Joel and Ben name their Skincare Brand
Joel Dommett and Ben Shephard are still going strong in their journey to launch a new skincare brand. This week, they realise they need a name for their brand but can’t think of one. So what do they do… they consult a Baby Name Expert of course. SJ Strum joins them on this episode to teach them some of the tricks of the trade and presents them some possible options for a brand name.
Plus Beauty
Piles of Trouble: Hemorrhoid Cream for the face and Mission Statements
Joel Dommett and Ben Shephard continue their highly questionable journey to launch a new skincare brand. This week, the duo attempts to craft a powerful mission statement. Along the way, the boys bravely asks the question no-one else wants to know the answer to... Can hemorrhoid cream really tighten your under-eye bags?
Plus comedian and voice of Love Island, Iain Stirling, weighs in, critiquin
Comedian Nish Kumar Roasts Our Big Idea and Why We are Launching a Business
Joel and Ben have decided to start a skincare brand. Why? No one knows. Least of all them. In this chaotic first episode, they unveil their totally legitimate business plan to comedian Nish Kumar—who immediately regrets showing up. Expect brutal honesty, very questionable business acumen and Nish roasting their pitch so hard it needs aloe vera. Spoiler: There’s no actual product yet. Just vibes. O
Welcome to The Business Men!
Joel Dommett and Ben Shephard are The Business Men! A bold, funny and honest podcast where two TV favourites are attempting to form a company and launch their very own male skincare brand. Join Joel and Ben every week as they go from brainstorming in dressing rooms to navigating the beauty industry’s billion-pound maze and follow their journey as first-time founders trying to build something that
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