The Publishing Playbook with Sarah Russo
The Publishing Playbook offers listeners a behind-the-scenes look at how book publishing works today and how to break through the noise in today's publishing and media landscapes. Hosted by Sarah Russo, the podcast spotlights authors, publishing professionals, and other experts shaping the literary conversation. Each episode provides real, actionable insight into the publishing process, from agents and acquisitions to promotion and maintaining momentum between books. It serves as a guide to publishing from Page One to The End.
Episodes
Ilan Stavans on Building Restless Books and Publishing in Translation
How does an independent press survive by publishing the books the Big Five overlook? Amherst College professor and Spanglish scholar Ilan Stavans joins Sarah Russo to talk about Restless Books, the press he founded to champion immigrant writers, literature in translation, and the books that live between languages. Ilan shares the origin of Restless Books (including the investor who told him to tak
How to Write a Book Proposal and Make Your Manuscript Work with Laura Portwood-Stacer
Are you a scholar sitting on a manuscript that you think could be a book — but you have no idea where to start? In this episode of The Publishing Playbook, host Sarah Russo sits down with Laura Portwood-Stacer, founder of Manuscript Works and author of two books about academic publishing: “The Book Proposal Book” and “Make Your Manuscript Work.” Laura shares what pulled her out of academia and int
Siri Carpenter on Why She Self-Published First — and How It Led to a Traditional Book Deal
What does it take to turn a self-published book into a traditional publishing deal? Science writer Siri Carpenter — executive director of The Open Notebook and author of The Craft of Science Writing — joins host Sarah Russo on The Publishing Playbook to break down her path from self-publishing to an expanded second edition with University of Chicago Press.
Siri shares how she landed an agent after
What Running Your Own Imprint for 15 Years Teaches You about Books, Readers, and Risk with Sarah Crichton
Great books don't happen by accident. Sarah Crichton, one of publishing's most respected voices and the founder of Sarah Crichton Books at FSG, joins host Sarah Russo for an unfiltered conversation about what it takes to acquire, edit, and launch books that last. They cover everything: crashing books in secret, fighting for the right jacket design, discovering A Long Way Gone by child soldier, Ish
Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan
What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of "Rais
Are Libraries the Hidden Book Market? with Erin Cox of Words & Money
What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Playbook, host Sarah Russo of Page One Media sits down with publishing veteran Erin Cox to unpack one of the industry's most overlooked opportunities: libraries. With a career spanning publicity at Scribner and HarperCollins, agenting, and her current
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